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Per "The Price Whisperer" Sjofors

Founder/CEO at Sjofors & Partners Inc

Woodland Hills, United States

Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. His new best selling book, “The Price Whisperer - A Holistic Approach to Pricing Power” is available at booksellers nationwide and online.

Available For: Consulting, Speaking
Travels From: Los Angeles
Speaking Topics: How to drive higher sales volume at higher prices, How to gain Pricing Power, How to use prices to drive growth

Per "The Price Whisperer" Sjofors Points
Academic 0
Author 60
Influencer 0
Speaker 0
Entrepreneur 0
Total 60

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Theatre: Global
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 25 years
Last Media Interview: 12/14/2022

Areas of Expertise

Business Strategy 32.14
Entrepreneurship
Management
Marketing
Predictive Analytics 30.78
Sales 36.14

Industry Experience

Consumer Products
High Tech & Electronics
Higher Education & Research
Industrial Machinery & Components
Manufacturing
Retail
Telecommunications
Travel & Transportation

Publications

1 Book
The Price Whisperer - A Holistic Approach to Pricing Power
Leader Press
July 07, 2022
THE PARADOX OF PRICING POWER: ASK MORE, EARN MORE.

Consumer behavior is irrational – people are finnicky, temperamental, and subjective. But they’re also highly predictable. Thus, when it comes to determining optimal product pricing, there’s one thing to keep in mind: the perception of value is value.

In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It’s not black magic, it’s human psychology.

Start reading now to:
Understand the unique internal and external factors that control consumer purchase behavior in your industry
Learn how to increase pricing without sacrificing sales volume
Discover how to identify the “right” customer for your products and save your marketing dollars for an audience primed for your business
Learn why pricing does not exist in a vacuum and how the “set and forget” approach is a recipe for failure
Discover why lowering prices and offering frequent discounts seldomly translates into greater purchasing volume
Understand how price, in and of itself, sets an expectation of quality and benefit or lack thereof
Learn how to hack your existing model structure by approaching consumer behavior as a psychologist, not an entrepreneur
You might have the right product, the right marketing strategy and the right branding…but if your pricing is off, your business will suffer.

Find your audience, tailor your message and value your product correctly! Grab your copy of The Price Whisperer today!

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Tags: Predictive Analytics, Sales, Business Strategy

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