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Katrina Klier

Senior Managing Partner at Sage Strategy Group

New York, United States

As a Global B2B Chief Marketing Officer & Chief Digital Officer, I have extensive experience leading digital transformation, brand optimization initiatives, and new product launches at five Fortune 500 companies, including two of the world’s most recognized technology players, a top-10 global professional services firm, and a leading SaaS company.

During my time in leadership roles at PROS, Accenture, Microsoft, and HP, I leveraged client data/analytics, including customer segmentation, hyper-targeted personalization, and other quantitative and qualitative data to transform the sales and marketing strategy, monitor end-to-end customer journeys, and deliver an exceptional customer experience. I am known for my ability to create leading edge go-to-market strategies, loyalty programs, brand building, demand generation and competitor analysis, as well as public relations and internal / executive communications campaigns. Driving profitable growth is what I do best along with creating winning, high-performing, and happy teams.

Katrina Klier Points
Academic 0
Author 3
Influencer 227
Speaker 0
Entrepreneur 80
Total 310

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: N/A
Company Founded Date: Undisclosed

Areas of Expertise

AI 30.17
Big Data 30.02
Business Strategy 30.14
Leadership 31.17
Marketing 31.47
Personal Branding 31.20
Sales 30.10

Industry Experience

Publications

3 Article/Blogs
The Power of Personal Branding: How to Create Long-Lasting Impact
LinkedIn
October 19, 2022
If you’re not sure if investing time to building your hashtag#personalbrand is worth it, I can assure you it is. Personal branding takes time and effort, but it can help you foster valuable connections and make a long-lasting impact. If you’re unsure how to get started, remember that it’s a process. It doesn’t happen overnight. It can take years, but it’s well worth the efforts. And the benefits are tangible.

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Tags: Marketing, Business Strategy, Personal Branding

The Art and Science of Data
LinkedIn
September 28, 2022
With the pace of business moving faster than ever, knowing how to orchestrate good analysis is more important than ever. For leaders, this means making sure your hashtag#data scientists are armed with the right tools & and have ample time to do their work.

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Tags: Big Data, Leadership, Marketing

What's the next chapter of the marketing story within sales relationships?
ClickZ
July 07, 2022
How sales and marketing leaders can achieve better integration and drive person-to-person interactions through strategy, process, and martech.

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Tags: Leadership, Marketing, Sales

5 Executives
Chief Marketing Officer, PROS
PROS
March 01, 2021
(NYSE: PRO) Recruited to align marketing with overall strategic direction and position company for significant growth. Penetrate markets and optimize customer acquisition and retention by developing robust marketing ecosystem, launching digital and traditional marketing assets, and creating brand messaging and awareness.
Member, Executive Leadership Team, Plan Fiduciary, Benefits Committee, Executive Sponsor, LGBTQ ERG.

- Overhauled brand architecture/value proposition and built consistent and scalable product offerings/pricing strategy to improve targeting and close rate.

- Refocused market activation strategy, adding new lead generation campaigns and rebalancing paid media spend to optimize velocity and quality through sales funnel. Identified verticals for expansion. ​

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Tags: AI, Marketing, Personal Branding

Member Board Of Directors, Croton-Harmon Education Foundation
Croton-Harmon Education Foundation
June 03, 2019
The Croton Harmon Education Foundation supports creative, innovative education experiences for the whole child and every child through funding of grants for the public school system.

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Tags: Leadership, Marketing, Education

Global Managing Director, Marketing, Accenture
Accenture
December 03, 2012
(NYSE: ACN) Hired to lead digital transformation for all market-facing functions and channels of Accenture. Scope quickly expanded to include all internal digital functions, channels, and communications. Created and delivered strategy to modernize the digital experience for clients, investors, media, potential hires. and employees with redesigned, multi-channel digital experiences. Built the digital function from the ground up.

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Tags: Leadership, Marketing

VP Worldwide Digital Marketing, Microsoft
Microsoft
May 03, 2010
(NASDAQ: MSFT) Led brand, demand generation, ecommerce, and digital concierge services. Managed multimillion-dollar direct and indirect budgets and a globally dispersed team.

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Tags: Leadership, Marketing

Worldwide Linux Strategy Senior Manager, HP
HP
October 01, 2001
Hired to work across all of HP to build a self-funding Linux business of hardware, software and services.

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Tags: Leadership, Marketing

1 Founder
Founding Member, CHIEF
Chief
May 01, 2019
Chief is an organization designed to propel executive women into the senior most positions at companies, on corporate boards, and other community organizations and to keep them in positions of power and change.

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Tags: Leadership, Marketing

1 Industry Certification
NACD Directorship Certified
NACD
August 01, 2022
NACD is pleased to recognize our members who have committed to board excellence by achieving NACD Directorship Certification.
NACD Certified Directors use the NACD.DC post-nominal designation as a signal to colleagues, investors, and fellow board members that they are NACD Directorship Certified.

Issued Aug, 2022 – Expired Aug, 2024

See credential

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Tags: Leadership, Marketing

2 Media Interviews
No More B2B Content Pollution!
Renegade
June 10, 2022
Is your B2B content engine eco-friendly? Or is it just polluting an already oversaturated world of podcasts, blogs, white papers, and self-described thought leaders? In this episode of Renegade Marketers Unite, PROS CMO Katrina Klier joins Drew to talk about where B2B brands can do better when it comes to creating engaging, thought-provoking content to serve as a tentpole for the organization.

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Tags: Leadership, Marketing, Business Strategy

MarTech Interview with Katrina Klier, Chief Marketing Officer at PROS
MarTech Series
May 05, 2021
What does it take to simplify the end user shopping and customer experience in today’s business environment? Katrina Klier, Chief Marketing Officer at PROS weighs in with a few observations and tips:

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Tags: AI, Leadership, Marketing

1 Miscellaneous
PROS Appoints Tech Industry Powerhouse Katrina Klier as Chief Marketing Officer
businesswire
March 01, 2021
PROS (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Katrina Klier has joined the company as Chief Marketing Officer, reporting directly to Les Rechan, PROS Chief Operating Officer. Klier will be responsible for aligning global marketing strategy and programs with corporate priorities. Central to her mandate will be optimizing demand generation, deepening customer and prospect engagement and amplifying brand visibility to fuel corporate growth.

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Tags: AI, Leadership, Marketing

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