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Matthew Lieberman

CMO at PwC

Los Angeles, United States

Matthew is the CMO of PwC US/Mexico and is an innovative executive at the crossroads of marketing, media, and technology.

Matthew Lieberman Points
Academic 0
Author 16
Influencer 74
Speaker 12
Entrepreneur 40
Total 142

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Enterprise
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

5G 30.05
AI 30.15
AR/VR 30.22
Business Strategy 31.90
Future of Work 30.02
Generative AI 30.24
Innovation 30.24
Management 31.58
Marketing 31.25
Metaverse 30.26
Telecom 33.30

Industry Experience

Publications

13 Article/Blogs
Marketing In The Age Of AI: Are You Ready?
Forbes
December 09, 2024
As a CMO, I see all the time—and the data backs me up—that some marketers are ready for the age of AI while many are not. This lack of preparedness could soon affect marketers' organizations, their teams and their own careers. But it’s not too late. With the right moves on AI, you can work to increase the value you and your team can deliver.

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Tags: Business Strategy, Management, Marketing

Cannes Lions 2024: 5 takeaways on the rising role of marketing
PwC
July 31, 2024
Travel mishaps happen. I boarded my flight for Cannes Lions 2024, ready for meetings and panel discussions — and then the delays began, unfortunately resulting in a cancelled flight. On the bright side, several of those meetings turned into video chats, sessions were streamed and I had an extra week at home. After, I got some serious debriefing from friends and colleagues who were there.

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Tags: Marketing, Telecom

Marketing Reinvention: Four Ideas To Boost Your Impact And Relevance
Forbes
June 10, 2024
Marketing is, after all, a growth function. It may be the only one that can create the magic that connects customers with your brand.

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Tags: Innovation, Marketing, Telecom

4 predictions for B2B marketing in 2024
Linkedin
January 25, 2024
If you work in B2B marketing, you know we are in the middle of a major transformation. Technologies like generative AI (GAI) are transforming our daily routines and long-term plans. Many of us are feeling pressure to deliver more value within current budgets. Organization structures are changing. C-suite demands are up. There is more focus on revenue generation and the ability to report on your impact.

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Tags: AI, Business Strategy, Marketing

Still waiting for nirvana: 2023 Marketing Predictions
LinkedIn
January 18, 2023
Not too long ago, many of us marketers thought that this year — 2023 — would be the one. We would achieve nirvana: the right tech, data and processes aligning to make it so much easier to create campaigns and experiences that hit their marks. We’d be more effective. We’d have a higher profile, earning and receiving bigger budgets. And we’d be able to spend our time more on being creative and strategic while delivering stronger results.

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Tags: Marketing, Telecom

Inflation, Recession And Marketing Technology: Four Strategies For Tough Times
LinkedIn
January 06, 2023
The answer isn’t to give up on martech. It’s to use it so you can get that payback—and certain kinds of martech can do that more quickly than others.

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Tags: Business Strategy, Management, Marketing

Empowerment, Delight And Conversions: Virtual Worlds For Marketing
Forbes
July 21, 2022
It’s an exciting time for marketers since a lot of thrilling technology has reached the tipping point; it’s ready to enhance your reach and might even make your job more fun and creative.

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Tags: AI, AR/VR, Innovation

How To Make AI Marketing Initiatives Actually Deliver
Forbes
May 24, 2022
How To Make AI Marketing Initiatives Actually Deliver

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Tags: AI, Innovation, Marketing

What Marketers Need To Know About The Metaverse
Forbes
March 18, 2022
The metaverse is hot these days—maybe a little too hot, since some of the biggest ideas aren't quite ready for prime time. But some metaverse concepts are real right now, and tech and marketing teams are integrating them into their plans. Other parts are about to get interesting soon.

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Tags: AI, Marketing, Metaverse

What The Future Of Work Means For Marketing
Forbes
October 06, 2021
If you’re a marketing leader, the future of work is on your mind. How can you build, retain and empower the most effective team when the war for talent is fierce? How will new ideas be shared, tested and implemented in a remote and hybrid work world? How can marketing technology (martech) help? How will you gain the added agility you need as marketing continues to rapidly evolve? And how can all this disruption make you a better business partner, helping drive revenue growth and proving it?

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Tags: AI, Marketing, Future of Work

Marketers: Don’t Let Your Company Fail At Cloud — Lead In These Four Ways Instead
Forbes
July 15, 2021
If your company is like most, you’re moving to the cloud. But for some, this move isn’t paying off as hoped. Our recent survey shows that most executives get it: Cloud is about growth and innovation, better decisions and a better customer experience, not just cutting costs. But what about when it comes to realizing this hoped-for payback in a substantial way? More than half say it isn’t happening yet.

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Tags: AI, Innovation, Marketing

Marketing through uncertainty: How a crisis marketing strategy can build a better marketing organization
LinkedIn
September 16, 2020
If you work in marketing, you’ve probably felt the strain these past few months. You’ve likely asked yourself: How should I market during a crisis — or right now, during the multiple crises the US is facing? You’re dealing with new risks: insensitive or non-empathetic marketing could do great damage to your brand, making it seem out of touch or insensitive.

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Tags: Marketing

Sharing Economy companies are adopting good old-fashioned business practices: Trust, but verify
LinkedIn
February 29, 2016
Top-ranking Unicorns (private companies valued at $1 billion or more) have helped to create an entirely new marketplace from scratch, and some of the most successful are involved in the sharing economy, which is essentially any marketplace that allows individuals and groups to make money from underused assets by turning through sharing]. But could yesterday’s disruptors themselves get disrupted now?

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Tags: Marketing

1 Board Membership
Communication Technology Management (CTM) Board Member
USC Marshall School of Business
July 01, 2016
Marshall’s Institute for Communication Technology Management (CTM) at the University of Southern California (USC) is an industry funded initiative focused at understanding the evolving pressures that will reshape the way we live our lives and conduct business in the 21st century. CTM is unique in that it uses its academic pedigree to do primary market research and uses those insights to create a forum for leaders in the digital industry to discuss the issues that are reshaping our interconnected markets from a business perspective.

The CTM mandate is to 1) understand the issues driving market trends and bring those findings to the CTM membership, 2) to hold forums to uncover emerging trends and bring that back to our stakeholders, and 3) provide educational opportunities for the CTM membership in an effort to maintain a forward looking market focus. At in-person events and virtual meetings, insights are discussed within our consortium in order to identify perspectives on potential impacts that have the potential to alter market trajectories. Our goal is not to be a research shop, but to be a powerful resource to identify nascent and emerging trends that will redefine our collective markets.

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Tags: Management, Marketing, Business Strategy

1 Executive
PwC - CMO - US/Mexico
PwC
July 01, 2018
Combining advanced digital insights with traditional marketing and communications acumen while leading a large cross-matrix team, Matt is responsible for PwC US' Marketing strategy and execution. Quoted often in the press and published often on Marketing evolution, he is a member of the Forbes Technology Council, is a Quartz Pro, is a frequent speaker at conferences, and is a judge in industry competitions. Matthew resides in Los Angeles but can most often be found on a plane (pre-COVID and hopefully again soon).

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Tags: Marketing

4 Media Interviews
Successful Real-World Use Cases For LLMs (And Lessons They Teach)
Forbes
March 07, 2024
As part of an investment initiative to expand and scale AI offerings and help our clients reimagine their businesses through GenAI’s power, we rolled out an internal GenAI tool, ChatPwC, to employees in a secure environment to respond to text-based queries, transforming our ways of working

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Tags: Business Strategy, Marketing, Telecom

20 Tech Experts On The Tools And Trends That Will Dominate 2024
Forbes
January 08, 2024
Artificial intelligence will fundamentally change nearly every aspect of business, from operations to revenue growth to customer experience to business model reinvention and more. Through its accessibility and scalability, AI can help companies get work done in more powerful ways. Those companies that are tech-powered and human-led can create a competitive advantage.

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Tags: Business Strategy, Marketing

Marketing is an art and a science. Here are 3 ways to amplify creativity in the generative-AI era
Business Insider
December 04, 2023
So many marketers have over-indexed on tech the past few years at the expense of creativity. It's so important never to forget why many of us chose to be marketers-- creativity can never be replaced or replicated. It needs to live in harmony with tech to enable success.

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Tags: Business Strategy, Generative AI, Marketing

Diversify your Portfolio with the CMO of PwC US/Mexico Matthew Lieberman
Marketing Trends
November 25, 2020
Matthew Lieberman, CMO of PwC US/Mexico, discusses the future of sponsorships, and the importance of diversifying your ad spend.

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Tags: Marketing

4 Speaking Engagements
Matthew Lieberman, CMO, US/Mexico, PwC
Financial Communications Society
July 15, 2024
The FCS is excited to welcome Matthew Lieberman, Chief Marketing Officer, US/Mexico, of PwC, for his debut appearance on our virtual stage. Matthew will be the guest speaker for our July 15th episode of FCS MOVES. He’ll be interviewed by Anthony DeMaio, Senior Vice President, Business Insider, our programming partner for this event.

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Tags: Business Strategy, Generative AI, Marketing

Reinventing your business
PwC
February 26, 2024
As an exhibitor, PwC is excited to have the opportunity to maximise your time on the ground in Barcelona. There are several PwC-hosted events that will no doubt enhance your experience! We will focus on topics including 5G, Edge computing, IoT (Internet of Things), Cloud and OpenRAN. There will also be a wider discussion and discourse on ESG and other industry vertical perspectives.

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Tags: 5G, AI, Business Strategy

B2B Marketing Leadership Trends w/ Edelman, Tinuiti, PWC and Deutsche Telekom
LinkedIn Collective
October 27, 2023
Join Lisa Osborne Ross, Former CEO of Edelman, and panelists Dalton Dorné, CMO of Tinuiti, Matthew Lieberman, CMO of PWC, and Ulrich Klenke, CMO of Deutsche Telekom as they discuss the evolving CMO role. Topics covered include customer acquisition, CMO-CFO dynamics, creativity's rise, and future CMO traits.

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Tags: Management, Marketing, Telecom

Matthew Lieberman, CMO of PwC, says marketing teams need both technology and creative talent
Business Insider
July 05, 2023
Insider's channel for interviews with top marketers and short-form stories about marketing trends.

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Tags: Business Strategy, Innovation, Marketing

1 Video
PwC Releases 2018 AI Predictions For How To Shape Business Strategy
Cheddar
December 01, 2018
PwC just released a new report on AI predictions and how it will help share business strategy in 2018. PwC's advisory marketing leader Matt Lieberman sits down with Alyssa Julya Smith in Los Angeles to discuss how businesses can start to implement these strategies and what it means for overall industries.

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Tags: AI, Marketing, Business Strategy

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