Various
Aurora Meyer
July 20, 2022
NSPRA Goldmine Session: Sharing Classroom Activities
2022 Golden Achievement Award Winner: Learn about this award-winning campaign, in which Columbia Public Schools informed and engaged stakeholders and increased transparency and support for the district by showcasing student and teacher success stories in a blog-style format and on the district's 24-hour Cable access channel. Each curated story and visual element demonstrated day-to-day learning in district classrooms. Walk away with an exact formula to implement these strategies in your district with minimal time, effort and expense including what to measure and why for continual evaluation.
NSPRA National Seminar - July 2022
Maximizing your time, storytelling and workflow using Canva
Canva does not have to be intimidating! Whether you use Canva Pro or Canva for Educators, in this session you'll walk away with tips and tricks to easily repurpose your current content, create and maintain style and branding guides to positively influence your workflow and recommendations to easily make a professional-style video in 15 minutes or less.
NSPRA National Seminar (both virtual presentation and in person) - July 2022
Moderated for Scott Nunes for MOSPRA- March 2022
Post Crisis Review and Evaluation
We all know it’s best practice to conduct an analysis after a crisis, but what does that look like? How do you account for what you know and wish you’d done differently while also justifying the time and effort behind what got you through the crisis? While your organization and leadership is eager to return to business as usual don’t miss the opportunity to handle the next crisis better because there will always be another crisis. Learn from how one school district evaluated a sustained crisis with actionable evaluation tips.
Crisis Comms Mastery virtual summit – March 2022
Marketing Vs. Communication: Explaining ROI
As communicators, we often find ourselves in situations where we have to convey the importance of our work to others who don’t necessarily consider themselves experts of the craft. Whether it’s in a board meeting or project proposal, it’s important for communicators to know how to effectively convey the value of their work. On Thursday, February 24, join us for a virtual event from noon to 1 p.m. to get tips and best practices for demonstrating the ROI of your efforts to any audience from Aurora Meyer, Communications Manager for Columbia Public Schools.
PRSA Central Ohio – February 2022
Beyond Vanity Metrics
Social algorithms are prioritizing conversation and long-term community building over one-way conversations which means if you want more people to see your content you have to engage more people to act. What does this look like if you aren’t solely focused on likes, shares and comments? In this session, you’ll learn how to align your business goals with key performance indicators (KPIs) that will give you a deeper understanding of your audience and actionable items to move people down your desired funnel. You will walk away with: Tips on how to change your business goals into measurable activities, the ability to identify KPIs that are relevant to you, how to apply those KPIs to your social channels and how and what to measure. Plus, leave with an actionable plan you can implement quickly with minimal time and budget.
PRSA Oregon CommCon - November 2021
Mid Columbia PRSA - November 2021
Central Ohio "Modern Communicator" Conference - August 2021
Southwest Missouri PRSA - January 2021
PRSA International Conference - October 2020
MSTA- September 2020
St. Louis PRSA - August 2020
PRSA Strategic Communication Certificate Program Behavioral Strategic Planning Case Study
In this module, participants learn how to build tactics that navigate the barriers and affinities of stakeholders. We will discuss how to incorporate behavioral and strategic theories into the design of tactics. Case Study: “Outreach during a Time of Pandemic: How Columbia Public Schools expanded Community Outreach and Engagement during a Pandemic.”
PRSA - September 2021
Make your Content Work Harder for You
Learn how to conquer your fear of content calendars and make them work for you by using content more effectively and use branding, social media and content strategy to achieve your desired outcomes. Walk away with "fill-in-the-blank"-style templates and actionable tips.
PRSA Association/Nonprofit Annual Communications Conference - November 2021
PRSA Alaska - August 2021
PRSA St. Louis Chapter Luncheon Keynote - February 2020
PRSA International Conference - October 2019
Southwest Missouri Chapter of PRSA Luncheon Keynote - July 2019
Managing Relationships KSA Overview for Accredited in Public Relations Exam
Public Relations is built on forging, creating and managing relationships including Media Relations, Reputation Management and the role of Personal and Social Networks. This overview will give you the information necessary to manage internal and external connections and prepare you for the relationship section of the APR exam.
MOSPRA APR Cohort - May 2021
APR Round Table Discussion
If you are interested in positioning yourself as a leader and mentor in the competitive PR field, consider earning your Accreditation in Public Relations (APR). Join PRSA St. Louis Board Members: Aurora Meyer, APR; Nez Savala, APR; and Jenna Todoroff, APR, as they share information about the APR; why it is useful, and tips on how you can get started.
St. Louis PRSA - April 2022
St. Louis PRSA - April 2021
Ethics and Law KSA Overview for Accredited in Public Relations Exam
Public Relations practitioners are often directed to "do the right thing" and act ethically. By applying ethical and legal considerations to public relations strategies and tactics, the ability to determine what the right and ethical option is much clearer including what the Code of Ethics by the Public Relations Society of America indicates.
MOSPRA APR Cohort - April 2022
MOSPRA APR Cohort - February 2021
MOSPRA APR Cohort - February 2020
Digital Analytics Panel
What does the future of Digital Analytics look like for Public Relations Practitioners? How do you measure the return on your investment in content? How can you create better content? What outcomes indicate you are moving business goals forward? How can you use sentiment analysis and views without brand association? Our panelists will discuss methods and the metrics of content optimization, performance measurement and more in this fast-paced, open questions panel.
Temple PRSSA's Mid-Atlantic District Conference: PRogress Through Tech - March 2021
10 Easy Tips to Make Your Virtual Presentation Better
Sharpen your virtual presentation skills in this 60-minute immersive presentation. You'll walk away with a variety of actionable tips and tricks for all budgets on lighting, sound, backgrounds and much more.
Southwest Missouri PRSA - February 2021
Going Native: Social Media KPIs That Spell Success
As the day draws to a close, we’ll examine how to measure your social media efforts. To do so, you need to understand the similarities and differences in how platforms like Facebook, Twitter, Instagram, Snapchat and LinkedIn tally reach and engagement. Social media pros and measurement mavens will show you how they approach quantifying and qualifying cross-platform measures of engagement, sentiment and share of voice. You’ll learn how to:
Measure the cross-platform success of your social efforts and the types of messaging that work best for each platform
Move beyond vanity metrics when measuring social media
Employ each platform’s unique measurement strengths to boost reach and engagement
Test social media posts before boosting them
Use native tools on Facebook, Twitter and Instagram to reach key demographics
Discuss the most useful pay tools for each platform
PR News Crisis and Measurement Summit 2020 - February 2020
Communities: Tips, Tours, and Case Studies
Communities: how to build them from the ground up and continue to promote
growth. This session will share successes and give you tips on how to spot
roadblocks before they become pits.
Nimble User Nimblepalooza - October 2014
Maximum Engagement–Minimum Resources
We all want a high-level of membership engagement right? But how do we achieve it? Learn by example! This high-energy session will feature client case studies–including a 100% increase in member engagement in six months–that found success by implementing strategic outreach and promotional efforts. Learn to drive members to your community and give them a reason to engage. Strategies across a broad spectrum of communication channels. Let’s find the lurkers and convert them to evangelists. This panel offers something for everyone who wants to be successful in community engagement and results. Slides: https://slideplayer.com/slide/10447938/
Higher Logic Super Forum - December 2012
You’ve Got to Google Yourself: Using Social Media to Your Benefit
Facebook. Twitter. Google. Google+. LinkedIn. Whether you know a hashtag from a status update or a profile from a blog post; you cannot escape social media. Your online presence can boost your credibility, influence and marketability when you are aware of its impact and take care to protect your persona. Come learn how to use social media effectively – professionally and personally.
Alpha Chi Omega National Convention - July 2012
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Tags: Public Relations
