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Alex Kreger

CEO, Founder, UX strategist at UXDA

Riga, Latvia

Founder of the financial UX design agency UXDA. Recognized expert in the UX strategy and human-centered design of digital financial products, having covered the topic in over 100 articles in Forbes, FinancialBrand, Finextra, UXPlanet, Muzli. Author of Financial UX Design methodology. More than 10 years of experience in 200+ digital products design for customers in 36 countries.

Most financial brands struggle to overcome ordinary to make their digital service so stunning that the entire team will be passionate about it and customers will love to use it. UXDA uses a special UX methodology to add soul to financial products that empower business creating digital advantage and driving breakthroughs.

My story in digital design started with the banking crisis in 2008. I lost all my savings and investments and quit my job in real estate. I was so impressed with the success of digital startups I decided to make my own and it failed. But as a result, I joined a small web development studio.

This way, 12 years ago, I began to actively integrate UX design and design thinking into digital design. We helped 30 startups and completed 70 digital projects for third-party clients. Several of them were related to finance.

In one of them, UX approach increased the company’s revenue by 30% per year. It became a tipping point and in 2015, with my co-founder Linda Zaikovska-Daukste, we founded the world’s first UX design agency 100% focused on the financial industry - UXDA.

Remembering the painful experience of the economic crisis back in 2008, we made it our mission to humanize the financial industry and help user-centered financial brands to create digital products that would serve people instead of ruining their lives.

Today, the UXDA team is the well-known financial UX design agency that makes over 100 products of Tier 1 banks, vendors and Fintechs from 36 countries loved by their customers through the power of Financial UX design.

Alex Kreger Points
Academic 0
Author 11
Influencer 12
Speaker 0
Entrepreneur 0
Total 23

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Business Unit: Fintech
Theatre: Worldwide

Areas of Expertise

Customer Experience 30.54
Design Thinking 31.03
Digital Transformation
Fintech 30.92
Digital Disruption 30.05
Metaverse 30.86

Industry Experience

Financial Services & Banking

Publications

11 Article/Blogs
Big Tech or Big Curse on the Banking Experience?
Import from medium.com
July 14, 2022
An unpleasant thing recently happened to me. My Facebook account was stolen a few days ago despite 2FA. And now Facebook blocked it and needs 30(!) days to explore the situation and maybe unlock my profile. What if the same thing happens to your bank account?Post by Alex Kreger, financial UX Strate

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Tags: Customer Experience, Design Thinking, Fintech

Future Money Will Democratize the Banking Experience
Import from medium.com
June 30, 2022
The lightning-fast development of technologies is fundamentally changing the concept of finance and money. This change is based on a new kind of experience that has become available through digital innovation. To be able to prepare your financial services for the global disruption, or even lead it,

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Tags: Customer Experience, Design Thinking, Fintech

What Bank UX Specialists Can Learn From The TERRA Tragedy
Import from medium.com
May 16, 2022
The sudden crash of the Terra stablecoins Luna and UST has proven to be a very painful lesson for the financial world. People need trustworthy financial services that are stable and won’t make people lose their entire life savings in 24 hours. But, for a financial product to guarantee trust, we ne

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Tags: Customer Experience, Design Thinking, Fintech

Banks Lose Millions due to Poor UX, but Purpose-Driven Banking Can Help
Import from medium.com
April 01, 2022
To understand how a purpose-driven strategy can impact revenue, PwC found that 79% of business leaders believe purpose is critical to success. Purpose-driven companies have higher productivity and growth rates, along with a more satisfied workforce, according to Deloitte. Such companies report 30 pe

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Tags: Customer Experience, Design Thinking, Fintech

Preparing Your Company For The Metaverse
Forbes
February 25, 2022
According to Grayscale, the market opportunity for bringing the metaverse to life may be worth over $1 trillion in annual revenue. NFT sales grew to $2.5 billion in the first half of 2021, with crypto artists and crypto investors creating enormous wealth in a matter of months. I think it's just a rehearsal for a truly digital future in the metaverse.

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Tags: Customer Experience, Digital Disruption, Metaverse

Key Trends in Digital Insurance Customer Experience and Insurtech Insights
Import from medium.com
February 16, 2022
More and more companies from different industries are evolving from a product-based marketing mindset to one focused on the customers’ experience. This is because in an experience economy of the digital age people don’t buy products or services but the experiences and emotions behind them.Post

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Tags: Customer Experience, Design Thinking, Fintech

UX Approach is the Only Way to Adapt to the Experience Economy Affected by Crypto
Import from medium.com
January 13, 2022
What is the most valuable thing in any company that can be built and developed over 20 years, but can be destroyed in five minutes? It is brand reputation. To meet the demands of the digital age, we need to build a financial brand reputation based on new market rules and a human-centered approach.Po

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Tags: Customer Experience, Design Thinking, Fintech

7 Ways to Enrich Customer Experience in Banking Products by Adding Soul
Import from medium.com
October 19, 2021
There are millions of digital products around us, but most of them do not have their own face, and have no story, all of which makes them boring and confusing. How can we change this situation? Unfortunately, there are no magical killer features to do so, as others may think. It is more important fo

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Tags: Customer Experience, Design Thinking, Fintech

Nowadays Any Brand Can Become its Own “Apple” by Using UX Design
Import from medium.com
August 09, 2021
Apple tells us a fantastic story about how a small company that started out serving Silicon Valley became the largest and most famous company that forms our world. I believe that Apple’s strength is not in the company’s size or the number of employees. The key to the company’s success is its f

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Tags: Customer Experience, Design Thinking, Fintech

7 Blind Spots That Sabotage the User Experience
Import from medium.com
May 14, 2021
How would you react if your company spent half a million and two years on developing a new app but after launching it, the customer satisfaction decreased? There are several non-obvious factors that can completely sabotage all of the huge investments and efforts of creating a delightful design. So,

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Tags: Customer Experience, Design Thinking, Fintech

UI/UX Case Study: Banking as a Game Saving Children’s Financial Future
Import from medium.com
March 16, 2021
Adults struggle with finances but want their children to be successful people with good financial habits. Almost 60% of all working-age Americans have no retirement savings. At the same time, 49% of parents don’t know how to discuss finances with kids in an understandable and enjoyable way. Four i

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Tags: Customer Experience, Design Thinking, Fintech

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