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Alex Kreger

CEO, Founder, UX strategist at UXDA

Riga, Latvia

Founder of the financial UX design agency UXDA. Recognized expert in the UX strategy and human-centered design of digital financial products, having covered the topic in over 100 articles in Forbes, FinancialBrand, Finextra, UXPlanet, Muzli. Author of Financial UX Design methodology. More than 10 years of digital experience, 150+ digital financial products design for customers in 37 countries.

Most financial brands struggle to overcome ordinary to make their digital service so stunning that the entire team will be passionate about it and customers will love to use it. UXDA uses a special UX methodology to add soul to financial products that empower business creating digital advantage and driving breakthroughs.

My story in digital design started with the banking crisis in 2008. I lost all my savings and investments and quit my job in real estate. I was so impressed with the success of digital startups I decided to make my own and it failed. But as a result, I joined a small web development studio.

This way, 12 years ago, I began to actively integrate UX design and design thinking into digital design. We helped 30 startups and completed 70 digital projects for third-party clients. Several of them were related to finance.

In one of them, UX approach increased the company’s revenue by 30% per year. It became a tipping point and in 2015, with my co-founder Linda Zaikovska-Daukste, we founded the world’s first UX design agency 100% focused on the financial industry - UXDA.

Remembering the painful experience of the economic crisis back in 2008, we made it our mission to humanize the financial industry and help user-centered financial brands to create digital products that would serve people instead of ruining their lives.

Today, the UXDA team is the well-known financial UX design agency that makes over 100 products of Tier 1 banks, vendors and Fintechs from 36 countries loved by their customers through the power of Financial UX design.

Alex Kreger Points
Academic 0
Author 62
Influencer 12
Speaker 0
Entrepreneur 20
Total 94

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Business Unit: Fintech
Theatre: Worldwide
Minimum Project Size: $25,000+
Average Hourly Rate: $200-$300
Number of Employees: 11-50
Company Founded Date: 2015

Areas of Expertise

AI 30.01
AR/VR
Business Strategy
Cryptocurrency
Customer Experience 30.88
Design
Design Thinking 33.27
Digital Disruption
Digital Transformation
FinTech 33.75
Generative AI
Innovation
InsurTech
IT Strategy
Leadership
Metaverse 33.88
Startups

Industry Experience

Financial Services & Banking

Publications

59 Article/Blogs
Runrate UX Case Study: Financial Planning Platform to Improve Financial Decisions
The Uxda
December 27, 2023
The Runrate team challenged the UXDA team to design an app that provides a guide for better financial decisions. Users typically invest based on in-app offers, but, to help customers achieve their dreams, the Runrate team questioned that approach. We found that users needed help to first formulate the meaning of these investments by manifesting the desired goals and only then build a financial strategy.

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Tags: Customer Experience, Design Thinking, FinTech

How To Implement Design Thinking In Banking
UXDA
October 17, 2023
Find out what is the definition of the Design Thinking in banking, what steps the process includes and how to implement Design Thinking to overcome challenges.

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Tags: Customer Experience, Design Thinking, FinTech

Digital Banking CX Strategy to Stay Ahead of the Competition
UXDA
October 17, 2023
How can digital banking gain a significantly greater competitive advantage from the banking CX strategy?

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Tags: Customer Experience, Design Thinking, FinTech

AR / VR Banking Will Revolutionize The Financial UX
UXDA
October 17, 2023
There's no doubt that banking in Metaverse will take the customer experience to a brand new. What can you expect, and what's the best way for the banking industry fully embrace the opportunities of the digital future?

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Tags: Customer Experience, Design Thinking, FinTech

AI in Banking: From UX Upgrade to Transforming Mankind
UXDA
October 17, 2023
If we look a bit further, we can see the disruptive perspective of AI that will go well beyond banking, completely transforming digital customer experience, and even providing super-powers to mankind.

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Tags: Customer Experience, Design Thinking, FinTech

How to Connect Design With Digital Strategy in Banking
Medium
October 17, 2023
Can your financial company get more from design than just a standard interface for digital services? Absolutely! Because design determines what kind of experience and emotions customers will have when interacting digitally with your financial brand and how satisfied they will be. But there is one th

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Tags: Design Thinking, FinTech, Metaverse

Break These Seven Rules To Get Ahead In Financial Products Grow
Forbes
October 17, 2023
You need to be ready to sometimes break the rules when designing innovative products and an exceptional user experience.

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Tags: Design Thinking, FinTech, Metaverse

A Simple Formula Of The Purpose-Driven Banking Service
Forbes
October 17, 2023
This formula shows the power of customer-centricity and customer experience.

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Tags: Design Thinking, FinTech, Metaverse

How Purpose-Driven Banking and Fintech Create Next-Gen Products
UXDA
October 17, 2023
Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.

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Tags: Customer Experience, Design Thinking, FinTech

The UX Matrix: Grow a Customer-Centric Banking Culture
UXDA
October 16, 2023
Companies with disruptor culture have the greatest potential. These businesses maximize their chances of success with Value and Design. These elements affect the formation of customer experience within any business. How finance companies can use this knowledge to establish disruptive cu

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Tags: Customer Experience, Design Thinking, FinTech

Digital Transformation in Banking Based on Purpose-Driven Strategy
UXDA
October 16, 2023
Never before, it has been so critical to focus on the customers because they are the ones who determine whether the financial service will exist after the COVID-19 crisis.

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Tags: Customer Experience, Design Thinking, FinTech

Adapt Financial Brand Design for the Digital Economy
UXDA
October 16, 2023
What is the most valuable thing in any company that can be built and developed over 20 years, but can be destroyed in five minutes? It is brand reputation.

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Tags: Customer Experience, Design Thinking, FinTech

What Can Banking Industry Learn from "Apple"
UXDA
October 16, 2023
Apple tells us a fantastic story about how a small company that started out serving Silicon Valley became the largest and most famous company that forms our world. We believe that any financial brand can use Apple's design-driven approach to super-charge its business.

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Tags: Customer Experience, Design Thinking, FinTech

Customer Experience Gap Model: Blindspots That Ruin Digital Banking
UXDA
October 16, 2023
How would you react if your FI spent half a million and 2 years on developing a new app but after launching it, the customer satisfaction decreased? There are 7 non-obvious factors that can either lead you to a digital breakthrough OR completely sabotage it.

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Tags: Customer Experience, Design Thinking, FinTech

Don't Let Financial Experience Fail Ignoring the Problem-Solution Cycle
UXDA
October 16, 2023
Why some digital financial products are demanded and loved by the customers while others bankrupt? In the series of "Financial UX Explained" we look at the Financial UX Methodology.

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Tags: Customer Experience, Design Thinking, FinTech

Profit-Driven Mindset Ruins Bank's Digital Transformation
UXDA
October 16, 2023
We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.

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Tags: Customer Experience, Design Thinking, FinTech

Financial UX Design Methodology: the Value Pyramid
UXDA
October 16, 2023
We have all heard about products that offer multiple features but still do not retain their market share. On the other hand, there are the “lucky ones” that seem to do nothing but get incredible demand.

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Tags: Customer Experience, Design Thinking, FinTech

UXDA Methodology: Banking Needs Purpose-Driven Mindset for the Digital Age
UXDA
October 16, 2023
There are hugely successful digital companies that achieve fantastic results with minimal resources. What's their secret? We’ve identified five brilliant trends that lead the transition to digital and make it successful.

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Tags: Customer Experience, Design Thinking, FinTech

Bank Digital Transformation Strategy Depends on Mindset
UXDA
October 16, 2023
We are witnessing how digital technology disrupts the financial industry. Placing the focus on customer expectations and behavior completely changes the rules of the game ─ something that new technology implementation is not achieving for everyone. Why?

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Tags: Customer Experience, Design Thinking, FinTech

UX Case Study: Applying ChatGPT Alike Generative AI in Banking
UXDA
October 16, 2023
ChatGPT in banking could fuel new types of products, more personalized and more connected to users, so this case study explores actual experience with conversational banking design. LivePerson approached UXDA with a mission to infuse love into finance through an innovative banking app.

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Tags: Design Thinking, FinTech, Metaverse

Goalry UX Case Study: Immersive Mall Experience Beyond Finance
UXDA
October 16, 2023
Goalry approached UXDA with a very challenging idea - to design a digital financial shopping mall full of different products that help people reach their financial goals in an engaging and intuitive way. We created an innovative 3D dashboard for finance, aimed at further development in

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Tags: Design Thinking, FinTech, Metaverse

United Arab Bank UX Case Study: Bringing Brand Values to the Digital Banking in UAE
UXDA
October 16, 2023
United Arab Bank approached UXDA with a challenge─to change people's habits by rethinking main customer tasks and transforming them into a very intuitive digital flow.

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Tags: Design Thinking, FinTech, Metaverse

UX Case Study: Metaverse Banking VR / AR Design Concept of the Future
UXDA
October 16, 2023
The first metaverse banking UX concept that includes virtual reality banking, augmented reality banking, tablet, desktop, wearable and mobile banking.

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Tags: Design Thinking, FinTech, Metaverse

UX Case Study: How to Design Best Digital Bank For Kids
UXDA
October 16, 2023
How could parents ensure their kids' financial future? UXDA explored this challenge with a research-based purpose-driven banking app concept. It provides insights into how an app could impact family relationships and ensure children's successful inclusion in the modern digital economy.

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Tags: Design Thinking, FinTech, Metaverse

ITTI Case Study: Next-Gen Core Banking Digital Transformation in the Cloud
UXDA
October 16, 2023
With ITTI Digital’s permission, we are sharing an exclusive step-by-step case study on designing a next-generation banking back office that will definitely become a game changer in the industry.

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Tags: Design Thinking, FinTech, Metaverse

3 Author Newsletters
Ready for 2025? These 7 Digital Banking Trends Will Redefine Financial Brands
LinkedIn
December 17, 2024
Here’s the core idea: We’ve moved from a world of routine transactions to one where your audience craves authenticity, empathy, and purpose in their financial journeys. It’s no longer about just having a mobile app; it’s about truly connecting with people’s lives.

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Tags: Customer Experience, FinTech

Happy New Year 2024, It Will be Great!
LinkedIn
December 31, 2023
2023 has been an incredible year for the UXDA team and our clients. But you have no idea what we have already prepared for the beginning of 2024. You can't miss this, so stay in touch to see and be the first to know everything. In the meantime, on this last day of the old year, I congratulate each of you and invite you to take a look at the 10 most popular articles on our blog in 2023. Happy New Year!

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Tags: Customer Experience, Design Thinking, FinTech

Digital leads to millions of bankers' job cuts, billions-worth mistakes, and maximizing customer value
LinkedIn
December 11, 2023
Digital technology is disrupting the financial industry. It requires not only technological transformation but also cultural, strategic, and even mindset transformation. Thousands of branches are closed due to digitalization, and millions of bankers will lose their jobs due to AI

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Tags: Customer Experience, Design Thinking, FinTech

1 Founder
CEO | Founder | Digital Banking and FinTech UX Strategist
UXDA | Financial UX Design
April 01, 2015
UXDA's unique methodology and design innovation have been awarded in multiple globally famous design and finance awards like IF Design Award, A' Design Award, European Business Award, Banking Technology Award, Muse Creative Award, International Design Award (IDA), London Design Award. UXDA has become a well-known influencer in the field of financial UX with a following of 300K financial industry professionals from 128 countries.

UXDA combines design with a scientific approach based on cognitive psychology to ensure solutions that delight customers and solve their problems. UXDA design firm provides worldwide tailor-made UX/UI solutions, for financial services operating in Silicon Valley, New York, Los Angeles, Boston, Tel Aviv, London, Chicago, Seattle, Berlin, Singapore, Paris, Moscow, Amsterdam, Stockholm, San Francisco, Amman, Abu Dhabi etc.

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Tags: Customer Experience, Design Thinking, FinTech

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