6 tips to boost your e-commerce site with email marketing
Import from wordpress feed
April 27, 2020
Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a … Lire la suite
The post 6 tips to boost your e-commerce site with email marketing appeared first on Marketing
See publication
The future of LinkedIn and B2B social media by one of its pioneers
Import from wordpress feed
April 01, 2020
What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know … Lire la suite
The post The future of LinkedIn and B2B social media by one of its pioneers appeared
See publication
6 steps to collaborative marketing success with consumers
Import from wordpress feed
March 11, 2020
Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do … Lire la suite
The post 6 steps to collaborative marketing success with consumers appeared firs
See publication
How can we make technology environmentally friendly?
Import from wordpress feed
March 06, 2020
How can we make technology more environmentally friendly? Technology is one of the most significant contributors to the deterioration of our environment. Imagine, its CO2 emissions have exceeded those of … Lire la suite
The post How can we make technology environmentally friendly? appeared fir
See publication
Is augmented intelligence the future of artificial intelligence?
Import from wordpress feed
February 26, 2020
Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back … Lire la suite
The post Is augmented intelligence the future of
See publication
Emerging technologies, SPEED and the fourth industrial revolution
Import from wordpress feed
February 14, 2020
The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning … Lire la suite
The post Emerging technologies, SPEED and the fourth industrial revolution appeared first on Marketing & In
See publication
Open data European market: beyond maturity and towards consolidation
Import from wordpress feed
January 13, 2020
What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a … Lire la suite
The post Open data European market: beyond maturity and towards consolidation appeared first on Market
See publication
Tags: Big Data, Privacy, Legal and IP
NLP: How Trint reshaped content production for ever
Import from wordpress feed
January 03, 2020
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Lire la suite
The post NLP: How Trint reshaped content production for ever appeared first on Marketing & Innovation.
See publication
57% of consumers feel threatened by chatbots. Who cares?
Import from wordpress feed
October 23, 2019
Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response … Lire la suite
The post 57% of consumers feel threatened by chatbots. Who cares?
See publication
Tags: Digital Transformation
Internet Monitoring : Brands could do better
Import from wordpress feed
July 23, 2019
What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring … Lire la suite
The post Internet Monitoring : Brands could do better appeared first on Marke
See publication
Deep learning under Luc Julia's microscope – with AI Paris 2019
Import from wordpress feed
July 18, 2019
Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep … Lire la suite
The post Deep learning under Luc Julia's microscope – with AI Paris 2019 appeared first on Ma
See publication
Tags: AI, Digital Transformation
VUI (Voice User Interface) role in apps redefined by emlyon study
Import from wordpress feed
July 15, 2019
I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month … Lire la suite
The post VUI (Voice User Interface) role in apps redefined by emlyon study
See publication
Tags: Customer Experience, Marketing
Cedric O : "With AI, Europe Could Be Wiped Off The Map” #AIParis2019
Import from wordpress feed
July 09, 2019
I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI Paris 2019 conference, of which Visionary Marketing is a media … Lire la suite
The post Cedric O : "With AI, Europe Could Be Wiped Off The Map” #AIParis2019 appeared first on Marketing &
See publication
Tags: AI, Digital Transformation
Transformation — digital or not — is about jumping into the unknown.
Import from wordpress feed
June 24, 2019
Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s … Lire la suite
The post Transformation — digital or not — is about jumping in
See publication
Tags: Digital Transformation, Innovation
BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list
Import from wordpress feed
June 18, 2019
On May 31, UK agency Browser Media Agency published a report about the top 100 influencers in the world in terms of digital marketing. I would be lying if I … Lire la suite
The post BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list appeared first on Market
See publication
Tags: Social, Marketing
From serious games to Gaming as a Service for Education
Import from wordpress feed
June 17, 2019
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video … Lire la suite
The post From serious games to Gaming as a Service for Education appeared first on Marketing & In
See publication
Tags: Social, Marketing, EdTech
Too few CMOs are involved in digital transformation – Forrester
Import from wordpress feed
June 07, 2019
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds … Lire la suite
The post Too few CMOs are involved in digital transformation – Forrester appeared first on Marketing
See publication
Tags: Digital Transformation, Marketing
How to face the human challenges brought by AI? – Christian Clot
Import from wordpress feed
June 04, 2019
Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme … Lire la suite
The post How to face the human challenges brought by AI? – Christian Clot appeared first on Mar
See publication
Tags: AI, Digital Transformation
Data Ethics: data science must not be in the sole hands of experts
Import from wordpress feed
May 28, 2019
A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a … Lire la suite
The post Data Ethics: data science must not be in the sole hands of experts appeared firs
See publication
Tags: Analytics, Big Data, Legal and IP
Digital Transformation Failure Is Not An Option
Import from wordpress feed
May 23, 2019
It is customary to say that failure is not an option. Much as I’d like it to be true, one has to admit that this is not what we observe … Lire la suite
The post Digital Transformation Failure Is Not An Option appeared first on Marketing & Innovation.
See publication
Tags: Digital Transformation
Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
Import from wordpress feed
March 25, 2019
Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. In a similar fashion, Data Science today profoundly influences how business is done in fields as diverse as t
See publication
Tags: Big Data
How Tom Tom achieved its digital transformation with Big Data – #bigdataparis
Import from wordpress feed
March 18, 2019
Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended the Big Data Paris 2019
See publication
Tags: Big Data, Digital Transformation, Autonomous Vehicles
Influencer Marketing: How Should Brands Tackle Malpractices
Import from wordpress feed
December 13, 2018
Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and looked up to by many. Lately, companies have been increasingly going after influencer marketing a
See publication
Data-driven Marketing: norm among pundits and enigma among marketers
Import from wordpress feed
December 06, 2018
It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline within itself. In simple terms, I would like to present an overview of how to approach data-driven mar
See publication
Tags: Marketing
Digital Me Up: Updates after two and a half years
Import from wordpress feed
December 04, 2018
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up blog– to teach content marketing to the students of the program. The idea was to ensure that the students learn by ….
See publication
Tags: Marketing, Business Strategy
An Overview of GDPR implementation in France and insights regarding forthcoming ePrivacy in Europe
Import from wordpress feed
November 29, 2018
“You are certainly a little tired of hearing about the GDPR,” announced Armand Heslot of the French national data privacy commission (CNIL), during the opening of his keynote on GDPR at the Paris Data Marketing Exhibition on November 20, 2018. It’s pretty much true, but that does not m
See publication
Tags: Innovation, Marketing, Privacy
Social Media tools: the best tools are your eyes and your brains
Import from wordpress feed
November 26, 2018
In the series of missing social media tools, there’s one more addition: Twitter Counter. I mention here my friend and co-author Hervé Kabla, who on his blog Kablages wrote an article on the recent disappearance of Twitter Counter. Certainly, some of you are wondering what Twitter Counter wa
See publication
Why Your Business Should Move to the Hybrid Cloud
Import from wordpress feed
November 05, 2018
An increasing number of businesses are turning to hybrid cloud computing to solve their data management issues.Cloud computing is an umbrella term for multiple cloud services including cloud storage, backup and hosting while hybrid cloud technology manages processing as well as the relocation of pro
See publication
Tags: Cloud
Swipe Up: How to Make Instagram Stories Ads People Want to Click
Import from wordpress feed
October 30, 2018
Instagram has evolved into a powerful marketing platform geared toward brands of all shapes and sizes. Immensely-popular Instagram Stories hold a special place in the promotional arsenal. They serve as an extension of an organic media strategy, a tool for spearheading growth and customer acquisition...
See publication
Tags: Marketing
Digital Illiteracy: OECD study highlights the incompetence of users
Import from wordpress feed
October 25, 2018
According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy , is the result of fears or dislikes and not just a lack of access to electronic resources. Hence,web applica
See publication
Mood Marketing: A Reincarnation with Programmatic Advertising and CDPs
Import from wordpress feed
October 23, 2018
Whether it be brick-and-mortar businesses or digital platforms, ‘mood marketing’ is prevalent everywhere. Through this article, I would like to describe the prevalence of this phenomenon and depict how marketers are using digital means to target audiences through it. Here’s the definition: “
See publication
Should ethical advertising replace traditional advertising? Part 2
Import from wordpress feed
October 04, 2018
Point 2: Were advertisers aware of the problem and what were their reactions? To begin with, some reactions did make an impact, especially that of P&G in 2017, which involved reducing the online advertising investments of the company by $140 million. It is quite normal that the impact was big, a
See publication
Should ethical advertising replace traditional advertising? Part 1
Import from wordpress feed
October 02, 2018
Ethical advertising: does it appeal to you? I recently stumbled on a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I could not believe what I saw. It is rare that I set my sights on CP but this one was very original and unexpected, and [
See publication
Insourcing or Outsourcing Digital Transformation Endeavours?
Import from wordpress feed
September 26, 2018
It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes to digital transformation. However, the main challenge lies in the ‘how’ aspect of the matter. Of course, there is no one size fits
See publication
Digital Marketing Tactics for Non-Techies
Import from wordpress feed
September 24, 2018
Although it’s an asset to master IT languages for digital marketing, there are certain tactics which digital marketers who aren’t well conversant with them can opt for, in order to orchestrate successful digital marketing campaigns. After working in this domain and going through works like “Ma
See publication
Mobile devices: a platform for the growth of video advertising
Import from wordpress feed
September 18, 2018
In recent years, two major markets have experienced strong growth and have become crucial in improving the consumer perception of brands and companies. On one hand, there is the mobile market, whose spectacular growth has enabled mobile devices to become the most sought after means for consumers
See publication
Content Marketing in the Age of Artificial Intelligence
Import from wordpress feed
September 10, 2018
Web marketing , and especially content marketing, aims to address “customers’ pain points”. Companies that succeed in satisfying their customers are the ones that identifythese “pain points” and provide services and products to resolve them. Web marketing has helped bus
See publication
5 Levels of Community Marketing and Why Marketers Still Don’t Get It
Import from wordpress feed
August 27, 2018
Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid of new ideas and should prepare themselves to face the 5 levels of community marketing. I translated and adapted this October 2017 ...
See publication
Tags: Social, Marketing
Social Selling: learning from worst practices
Import from wordpress feed
August 23, 2018
Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one may just have to sit behind a computer to sell more. Here I have investigated this matter in the light of my fiel
See publication
Tags: Social, Marketing
Is France World Champion for Sales? with @pipedrive
Import from wordpress feed
July 27, 2018
Is France World Champion for Sales? France, world champion of sales? Give me a break… Here is a fun content marketing exercise I thought I’d like to offer my readers as a gift, just before closing this blog for the Summer season. CRM company Pipedrive’s content marketing manager ...
See publication
Tags: CRM, Sales
Facebook News Feed Dilemma: Is the Feed for Users or Advertisers
Import from wordpress feed
July 26, 2018
For whom is the Facebook news feed? Is it for users or advertisers? the questions isn’t spurious even though you might get very different answers depending on who you ask the question to. Now, open up the Facebook app. What are the first five posts you see? A picture of your friend’s ne
See publication
Digital Transformation and Influencer Marketing – a @Traackr interview
Import from wordpress feed
July 25, 2018
Digital Transformation is buzzword de rigueur. It’s also a very important part of today’s strategy for business as explained by Didier Bonnet who revisited his book Leading Digital with us in a recent interview. Today it’s my turn to share an interview I gave for Traackr, the lead ...
See publication
Tags: Digital Transformation, Social, Marketing
A La Carte Internet Means No Internet
Import from wordpress feed
July 23, 2018
A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about Net neutrality, I was mostly thinking about a potential two-speed Internet. What she discovered when researching the subject was that very few pe
See publication
Net neutrality: the end of the free Internet?
Import from wordpress feed
July 19, 2018
Editor’s note: Benedetta is a French 3rd year student (equivalent to fourth form in the English Grammar-School system) who spent a week at Visionary Marketing as an intern to discover the world of business. As part of this internship, I asked her to use her linguistic abilities (she is Italia
See publication
The New 5 Ps of Marketing in The Digital Era
Import from wordpress feed
July 17, 2018
Product, Placement, Price, and Promotion were the 4 Ps that served as a base for marketing until now. But the prevalent Internet boom has caused these principles to change and evolve. Anne Launois , Head of Audencia Business School’s digital major, and Yann Gourvennec , Head of the Special
See publication
Tags: Social, Marketing
Revisiting ‘Leading Digital’: Updates on findings in Digital Transformation
Import from wordpress feed
July 13, 2018
Since the publication of the book ‘Leading Digital’ in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings and discover more about digital transformation, I interviewed Didier Bonnet, one of the authors of the book. In terms of business
See publication
Tags: Digital Transformation
How to Optimize Your Social Media Strategy?
Import from wordpress feed
July 03, 2018
In 2017, 87% of marketers reportedly used social networks in their companies : we can therefore infer that social media have established a foothold in the marketing strategy of companies. They use social media for several business reasons: generating leads (45%), obtaining customer recommendatio
See publication
Tags: Social, Marketing
Never Mind The Bollocks Here’s The PUNK CX Customer Experience
Import from wordpress feed
August 18, 2021
A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is … Lire la suite
The post Never Mind The Bollocks Here’s The PUNK CX Customer Experience appeare
See publication
Tags: Social, Marketing, Sales
High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
Import from wordpress feed
July 19, 2021
How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 … Lire la suite
The post High-quality B2B white papers: 3 tips and 3 pitfalls to avoid appeared first on Marketing & Innovation.
See publication
Tags: Social, Marketing, Sales
B2B marketing: are we all potential opinion leaders?
Import from wordpress feed
July 14, 2021
Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. … Lire la suite
The post B2B marketing: are we all potential opinion leaders? appeared first on Marketing & Innovation.
See publication
Tags: Social, Marketing, Sales
The future of cryptocurrencies may not be the one you think
Import from wordpress feed
July 07, 2021
When it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from Elon Musk on the subject, it is quite likely that … Lire la suite
The post The future of cryptocurrencies may not be the one you think appeared first on Marketing & Innovation.
See publication
Tags: Social, Marketing, Sales
Content marketing 2021 statistics: Semrush shows content is truly King
Import from wordpress feed
May 27, 2021
Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is … Lire la suite
The post Content marketing 2021 statistics: Semrush shows content is truly King appeared first on Marketing
See publication
Tags: Social, Marketing, Sales
2021 luxury market update : it’s all about digital and China
Import from wordpress feed
April 21, 2021
What is the status of the luxury market and digital in this Covidised 2021 world? A little more than three years ago, Philippe Jourdan, one of the world’s leading marketing … Lire la suite
The post 2021 luxury market update : it’s all about digital and China appeared first on Marketing & Innov
See publication
Tags: Social, Marketing, Sales
4 main ingredients for innovation in Silicon Valley
Import from wordpress feed
March 31, 2021
Silicon Valley is home to the world’s biggest innovation and tech giants. A true melting pot of innovation and creativity, the nerve centre of new technologies. Silicon Valley too, is … Lire la suite
The post 4 main ingredients for innovation in Silicon Valley appeared first on Marketing & Innov
See publication
Tags: Social, Marketing, Sales
Leadership: a “digital” transformation should be called transformation
Import from wordpress feed
March 29, 2021
A “digital” transformation should just be called a transformation and it’s a question of leadership. Full stop. Such is the conclusion of my interview with my friend Minter Dial who … Lire la suite
The post Leadership: a “digital” transformation should be called transformation appeared f
See publication
Tags: Social, Marketing, Sales
B2B Complex sales: how to convince buyers in 2021
Import from wordpress feed
February 17, 2021
All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Lire la suite
The post B2B Complex sales: how to convince buyers in 2021 appeared first on Marketing & Innovation.
See publication
Tags: Social, Marketing, Sales
New trends in product searches and the future of e-commerce
Import from wordpress feed
January 27, 2021
With the current pandemic, the digitisation of business has sped up considerably. Hence, I was asking myself questions about the future of e-commerce. To find out, I interviewed Rob Van Nuenen … Lire la suite
The post New trends in product searches and the future of e-commerce appeared first on M
See publication
Tags: Social, Marketing, Sales
Covid-19 threatening contact centres with extinction
Import from wordpress feed
December 22, 2020
Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres … Lire la suite
The post Covid-19 threatening contact centres with extinction appeared first on Market
See publication
Tags: Social, Marketing, Sales
When video interviewing gives market research a new dimension
Import from wordpress feed
October 26, 2020
Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the … Lire la suite
The post When video interviewing gives market research a new dimension appeared first on Marketing
See publication
Tags: Marketing
Digital-First: B2B Businesses Should Transition to a New Marketing Model
Import from wordpress feed
October 16, 2020
We’ve been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved … Lire la suite
The post Digital-First: B2B Businesses Should Transition to a New Marketing Model appeared first
See publication
Tags: Marketing
Should brands and marketers leave social media now?
Import from wordpress feed
September 30, 2020
Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with … Lire la suite
The post Should brands and marketers leave social media now? appeared first on Marketing & Innovation.
See publication
Tags: Marketing
Handwriting recognition gets a second wind with Nebo
Import from wordpress feed
August 11, 2020
Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many … Lire la suite
The post Handwriting recognition gets a second wind with Nebo appeared first o
See publication
Tags: Marketing
A Publisher’s 7 key steps to succeed through Digital
Import from wordpress feed
June 12, 2018
What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing … Lire la suite
The post A Publisher’s 7 key steps to succeed through Digital appeared first o
See publication
Tags: Marketing
Mastering Digital Marketing Like a Boss
