Unlock access to Thinkers360 AI to fast-track your search for analysts and influencers.
This feature is available for Enterprise Lite and Enterprise Members Only.
You have been temporarily restricted. Please be more thoughtful when adding content for your portfolio. Your portfolio and digital media kit and should be reflective of the professional image you wish to convey. Accounts may be temporarily restricted if we receive reports of spamming or if the system detects excessive entries.
Membership
Publish your original ideas on the Thinkers360 platform!
This feature is available for Pro and Pro-Plus Members Only.
Speaker Bureau functionality whereby individuals can be featured speakers within our Speaker Bureau service and enterprises can find and work with speakers.
This feature is available for Pro, Pro-Plus, Premium and Enterprise Members Only.
Highlight your featured products and services within our company directory for enhanced visibility to active B2B buyers worldwide. This feature is available for Pro, Pro Plus, Premium and Enterprise Members Only.
Publish on the Web’s #1 Thought Leadership Blog. Join the elite. Ranked the top thought leadership blog by Feedspot (2021–2025), Thinkers360 offers you more than just a platform - it offers authority. Share your insights with our community and tap into a combined network of over 100M followers through our peer-to-peer marketplace.
You’ve reached your daily limit for entering quotes. Please only add personally-authored content which is reflective of your digital media kit and thought leadership portfolio.
Thinkers360 Content Library
For full access to the Thinkers360 content library, please join our Content Plan or become a contributor by posting your own personally-authored content into the system via Add Publication or Import Publication.
Dashboard
Unlock your personalized dashboard including metrics for your member blogs and press releases as well as all the features and benefits of our member plans!
Interested in getting your own thought leader profile? Get Started Today.
Yann Gourvennec
CEO & Founder at Visionary Marketing
Paris, France
As of January 2014, I started my own company (Visionary Marketing). A long-time INtrapreneur I decided to become an ENtrepreneur. Visionary Marketing is a Paris-based European digital marketing agency.
I am an implementer and a trail-blazer rather than an inventor; I believe in the power of execution and I have a track record in change management in various organisations, large and small, national and international.
More can be found on me at http://visionarymarketing.com
Specialties: My expertise isn't only centred on implementation, I have also a track-record of using and buying technology to save costs and increase efficiency. I now support my clients with my field experience to help them achieve better results.
Available For: Advising, Authoring, Consulting, Influencing Travels From: Paris, France
Yann Gourvennec
Points
Academic
0
Author
437
Influencer
403
Speaker
0
Entrepreneur
0
Total
840
Points based upon Thinkers360 patent-pending algorithm.
6 tips to boost your e-commerce site with email marketing
Import from wordpress feed
April 27, 2020
Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a … Lire la suite
The post 6 tips to boost your e-commerce site with email marketing appeared first on Marketing
The future of LinkedIn and B2B social media by one of its pioneers
Import from wordpress feed
April 01, 2020
What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know … Lire la suite
The post The future of LinkedIn and B2B social media by one of its pioneers appeared
6 steps to collaborative marketing success with consumers
Import from wordpress feed
March 11, 2020
Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do … Lire la suite
The post 6 steps to collaborative marketing success with consumers appeared firs
How can we make technology environmentally friendly?
Import from wordpress feed
March 06, 2020
How can we make technology more environmentally friendly? Technology is one of the most significant contributors to the deterioration of our environment. Imagine, its CO2 emissions have exceeded those of … Lire la suite
The post How can we make technology environmentally friendly? appeared fir
Is augmented intelligence the future of artificial intelligence?
Import from wordpress feed
February 26, 2020
Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back … Lire la suite
The post Is augmented intelligence the future of
Emerging technologies, SPEED and the fourth industrial revolution
Import from wordpress feed
February 14, 2020
The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning … Lire la suite
The post Emerging technologies, SPEED and the fourth industrial revolution appeared first on Marketing & In
Open data European market: beyond maturity and towards consolidation
Import from wordpress feed
January 13, 2020
What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a … Lire la suite
The post Open data European market: beyond maturity and towards consolidation appeared first on Market
NLP: How Trint reshaped content production for ever
Import from wordpress feed
January 03, 2020
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Lire la suite
The post NLP: How Trint reshaped content production for ever appeared first on Marketing & Innovation.
57% of consumers feel threatened by chatbots. Who cares?
Import from wordpress feed
October 23, 2019
Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response … Lire la suite
The post 57% of consumers feel threatened by chatbots. Who cares?
Internet Monitoring : Brands could do better
Import from wordpress feed
July 23, 2019
What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring … Lire la suite
The post Internet Monitoring : Brands could do better appeared first on Marke
Deep learning under Luc Julia's microscope – with AI Paris 2019
Import from wordpress feed
July 18, 2019
Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep … Lire la suite
The post Deep learning under Luc Julia's microscope – with AI Paris 2019 appeared first on Ma
VUI (Voice User Interface) role in apps redefined by emlyon study
Import from wordpress feed
July 15, 2019
I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month … Lire la suite
The post VUI (Voice User Interface) role in apps redefined by emlyon study
Cedric O : "With AI, Europe Could Be Wiped Off The Map” #AIParis2019
Import from wordpress feed
July 09, 2019
I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI Paris 2019 conference, of which Visionary Marketing is a media … Lire la suite
The post Cedric O : "With AI, Europe Could Be Wiped Off The Map” #AIParis2019 appeared first on Marketing &
Transformation — digital or not — is about jumping into the unknown.
Import from wordpress feed
June 24, 2019
Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s … Lire la suite
The post Transformation — digital or not — is about jumping in
Tags: Digital Transformation, Innovation, Change Management
BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list
Import from wordpress feed
June 18, 2019
On May 31, UK agency Browser Media Agency published a report about the top 100 influencers in the world in terms of digital marketing. I would be lying if I … Lire la suite
The post BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list appeared first on Market
From serious games to Gaming as a Service for Education
Import from wordpress feed
June 17, 2019
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video … Lire la suite
The post From serious games to Gaming as a Service for Education appeared first on Marketing & In
Too few CMOs are involved in digital transformation – Forrester
Import from wordpress feed
June 07, 2019
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds … Lire la suite
The post Too few CMOs are involved in digital transformation – Forrester appeared first on Marketing
How to face the human challenges brought by AI? – Christian Clot
Import from wordpress feed
June 04, 2019
Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme … Lire la suite
The post How to face the human challenges brought by AI? – Christian Clot appeared first on Mar
Data Ethics: data science must not be in the sole hands of experts
Import from wordpress feed
May 28, 2019
A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a … Lire la suite
The post Data Ethics: data science must not be in the sole hands of experts appeared firs
Digital Transformation Failure Is Not An Option
Import from wordpress feed
May 23, 2019
It is customary to say that failure is not an option. Much as I’d like it to be true, one has to admit that this is not what we observe … Lire la suite
The post Digital Transformation Failure Is Not An Option appeared first on Marketing & Innovation.
Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
Import from wordpress feed
March 25, 2019
Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. In a similar fashion, Data Science today profoundly influences how business is done in fields as diverse as t
How Tom Tom achieved its digital transformation with Big Data – #bigdataparis
Import from wordpress feed
March 18, 2019
Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended the Big Data Paris 2019
Tags: Big Data, Digital Transformation, Autonomous Vehicles
Influencer Marketing: How Should Brands Tackle Malpractices
Import from wordpress feed
December 13, 2018
Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and looked up to by many. Lately, companies have been increasingly going after influencer marketing a
Data-driven Marketing: norm among pundits and enigma among marketers
Import from wordpress feed
December 06, 2018
It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline within itself. In simple terms, I would like to present an overview of how to approach data-driven mar
Digital Me Up: Updates after two and a half years
Import from wordpress feed
December 04, 2018
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up blog– to teach content marketing to the students of the program. The idea was to ensure that the students learn by ….
Mastering Digital Marketing Like a Boss
Kawa, Paris
December 31, 2014
Mastering Digital Marketing Like A Boss As of 2014, one can assume that almost the entirety of the world s businesses is practicing digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering this subtle alchemy is still a challenge for many business people. The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say glocal ), ever more social and mobile, as well as closely intertwined with core business activities. Even though this book mentions social media a lot and although social is now an integral part of the digital marketing mix, its aim is much broader than that, hence its subtitle.
European software alternatives for businesses
Import from wordpress feed
March 09, 2026
Finding European software alternatives to standard non European software is flavour of the month this side of the Altlantic. With geopolitical certainties dissolving faster than annual licence renewals, B2B firms are waking up to a question they had conveniently parked for years: just how dependent
AI Job Impact in the US: the Apocalypse Can Wait
Import from wordpress feed
January 28, 2026
The discourse around the job impact of artificial intelligence (AI) has reached fever pitch. Headlines scream about mass layoffs, and corporate press releases tout AI as the solution to workforce costs. Yet beneath this cacophony of alarm and hype lies a more nuanced reality. J.P. Gownder, Vice Pre
AI is not a tool it’s reshaping our society and economy
Import from wordpress feed
January 26, 2026
AI is not a tool, or is it? Reports regarding the impact of AI on jobs, society and businesses are cropping up all over the place at the moment in all corners of the world. Some of these reports are announcing forthcoming revolutions both for societies and our economies whereas others are playing d
Private Equity Branding Enhances Valuation Through Storytelling
Import from wordpress feed
January 09, 2026
Private equity branding remains one of the most underestimated levers for value creation in the investment world. While PE firms excel at identifying promising companies and optimising their financial structures, branding is frequently treated as an afterthought, reduced to logos and colour palette
Inside the Ebook Self-Publishing Industry
Import from wordpress feed
December 03, 2025
The ebook self-publishing landscape has undergone a remarkable transformation over the past decade. What was once viewed with scepticism by the publishing industry has become a legitimate and often preferred path for authors worldwide. To understand the current state of this evolving market, we spo
Web writing : words retain all their magic
Import from wordpress feed
October 27, 2025
Whereas artificial intelligence is reinventing Web writing, the written word has never been more valuable. Selim Niederhoffer, a copywriting trainer and bestselling author, has recently been exploring how marketing professionals can still succeed amidst “enshitification“, online influen
The Truth About the Environmental Impact of AI
Import from wordpress feed
October 20, 2025
Commentary on the environmental impact of AI often swings wildly between doom-and-gloom catastrophism and blind techno-optimism. But where’s the truth in all this? On July 24, 2025—the symbolic date of Earth Overshoot Day—we sat down with Yves Grandmontagne, founder and editor-in-chief of
Is the AI Bubble About to Burst?
Import from wordpress feed
September 30, 2025
Will the AI bubble burst or is GenAI here to stay? The artificial intelligence industry is experiencing unprecedented financial euphoria. Yet, the current situation is very confusing. AI investments are reaching dizzying heights. Let’s mention OpenAI’s $40 billion funding round at $300 bill
AI Agents, Beyond the Hype
Import from wordpress feed
September 25, 2025
The world of artificial intelligence is evolving at breakneck speed, and nowhere is this more conspicuous than in the emergence of AI agents. As organizations grapple with separating genuine innovation from marketing hype, we sat down with Ed Keisling, Chief AI Officer at Progress Software, to cut
Voluntourism: Changing the World from Your Hotel
Import from wordpress feed
July 29, 2025
In an era of overtourism, where mass travel increasingly strains destinations worldwide, Christopher Hill offers a compelling alternative with his voluntourism/volunteer travel business, Hands-Up Holidays. As a founder and managing director of this company, Hill has built a business model that demo
AI Sales Enablement: 20% Time Savings for Sales and 50% for Marketing
Import from wordpress feed
July 04, 2025
AI is radically transforming the B2B sales landscape and accelerating the shift towards intelligent sales enablement. At a major B2B event which took place in Paris in July 2025, I met with Stephane Renger, co-founder and managing director of Salesapps. The leading European sales enablement vendor
The Future of Developers in the Age of AI
Import from wordpress feed
June 25, 2025
Are AI and developers the world’s best friends or is artificial intelligence a threat to the future of programmers? As artificial intelligence models are becoming increasingly sophisticated, many questions are raised about the future of developers across the industry. Will AI replace programm
Luxury Brands Maximize Experiences in Sports Events
Import from wordpress feed
April 22, 2025
How do luxury brands maximize experiences in sports events? I attended the 2025 Monte-Carlo Masters, which showed a strong presence of elite brands fighting for high-end customer engagement. Brands such as Rolex, Sergio Tacchini, and Replay can be found advertised almost everywhere at the famous ten
GenAI Prompting Guide for Aspiring Experts
Import from wordpress feed
April 16, 2025
If you are dying to understand the various GenAI prompting methods, how AI interacts with your prompt, and why this is key to optimising your results, this free prompting guide was made for you. This manual describes GenAI chatbots and the different methods of prompting. It was put forward by Freder
AI Search : Breaking Up With Your Traditional Search Engine
Import from wordpress feed
April 08, 2025
How is AI Search changing the Internet and what role are we playing in this transformation? In this article, I discuss the current state of adoption of AI-powered search engines. By reflecting on the perspectives of Kevin Roose, Matteo Wong and Joanna Stern, this piece explores what we gain—faster
Chores to AI, Thinking to Humans
Import from wordpress feed
March 28, 2025
Let AI handle the chores, and humans do the thinking: such should be the future of content marketing. In this piece, I try and debunk a few myths. Firstly, generative AI can be creative — and often is. Secondly, AI doesn’t necessarily make us stupid; we don’t need it for that. And thirdly, b
Is disruptive innovation overhyped?
Import from wordpress feed
March 03, 2025
Isn’t the notion of “disruption “, aka disruptive innovation, used and abused by analysts and technology experts? And by dint of abuse, aren’t we in the process of deluding ourselves? At a time when some are fretting about the volatility of the business generated by ‘un
Ethical growth hacking is not an oxymoron
Import from wordpress feed
February 25, 2025
Growth hacking can often be perceived as toxic, but you can sit back and relax, it is possible to practise ethical growth hacking but it requires time and energy, growth hacking expert Frederic Canevet explained to Visionary Marketing. In a nutshell, it may be a little harder than you think, but it
AI in retail: shrinking queuing times today, headcount tomorrow
Import from wordpress feed
December 17, 2024
AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry. In this case, it’s mostly revolving around data-driven marketing decisions and in-store retail media capabilities. As shown by Axians, a VINCI group company, AI
Data-Driven AI Is the Future of Customer Experience
Import from wordpress feed
November 22, 2024
Data-Driven AI is the future of customer experience, François Ajenstat told us at a recent interview. François is Chief Product Officer at Amplitude, the company behind a digital analytics platform aimed at helping B2B and B2C businesses build better products, websites and ecommerce experiences th
Protecting your privacy and avoiding cookie pop-ups
Import from wordpress feed
November 17, 2024
Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, sites have finally complied. But rather than deleting cookies, they have installed cookie pop-ups, which throw annoying messages at you and prevent you from surfing the web. They&#
GENAI and Content Marketing: Learning from experience
Import from wordpress feed
October 31, 2024
Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of last year. The debate brought together a few digital experts. During this debate, I mentioned that there were limitations associated with GenAI image product
Influencer Marketing: Average European Spend at €3.5m Annually
Import from wordpress feed
October 30, 2024
The state of influencer marketing in Europe 2024 is a survey conducted by Kolsquare, a leading European influencer marketing agency. It provides a particularly interesting perspective on influencer marketing budgets, how influencer marketing is handled and its future trends. Besides, its comparison
Cyber threat Landscape Europe, 2024
Import from wordpress feed
October 23, 2024
The Cyber threat landscape in Europe is quite worrying. A recent survey by Cloudflare was conducted amongst 4,261 IT executives responsible for cybersecurity in Europe. 24% of the sample is made from small enterprises (150–999 employees), 24% from medium-sized businesses (1,000–2,500 employees)
NotebookLM by Google: Artificial Voices, Real Concerns
Import from wordpress feed
October 21, 2024
Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately, slop is now populating the Internet at an increasing pace. Yet, when I received this message from a good friend of mine last week regarding Google’s new app entitled Noteboo
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
How Tom Tom achieved its digital transformation with Big Data – #bigdataparis
Data-driven Marketing: norm among pundits and enigma among marketers
Digital Me Up: Updates after two and a half years
Mastering Digital Marketing Like a Boss
European software alternatives for businesses
