Thinkers360
Interested in getting your own thought leader profile? Get Started Today.

Yann Gourvennec

CEO & Founder at Visionary Marketing

Paris, France

21007 Followers

As of January 2014, I started my own company (Visionary Marketing). A long-time INtrapreneur I decided to become an ENtrepreneur. Visionary Marketing is a Paris-based European digital marketing agency.

I am an implementer and a trail-blazer rather than an inventor; I believe in the power of execution and I have a track record in change management in various organisations, large and small, national and international.

More can be found on me at http://visionarymarketing.com

Specialties: My expertise isn't only centred on implementation, I have also a track-record of using and buying technology to save costs and increase efficiency. I now support my clients with my field experience to help them achieve better results.

Yann GourvennecPoints
Academic0
Author77
Influencer210
Speaker0
Entrepreneur0
Total287

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Phone: +33 1 4018 7834
Theatre: Europe and ROW
Media Experience: 20 years
Last Media Interview: 01/01/2018

Areas of Expertise

Marketing 42.79
Social 35.65
Digital Transformation 34.71
CRM 30.69
Cloud 30.19
Innovation 30.12
Leadership
Big Data 30.46
Autonomous Vehicles 31.23
Privacy 30.18
Sales 30.25
Business Strategy 30.13

Industry Experience

High Tech & Electronics
Telecommunications

Publications

27 Article/Blogs
Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
Import from wordpress feed
March 25, 2019
Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. In a similar fashion, Data Science today profoundly influences how business is done in fields as diverse as t

See publication

Tags: Big Data

How Tom Tom achieved its digital transformation with Big Data – #bigdataparis
Import from wordpress feed
March 18, 2019
Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended the Big Data Paris 2019

See publication

Tags: Big Data, Digital Transformation, Autonomous Vehicles

Influencer Marketing: How Should Brands Tackle Malpractices
Import from wordpress feed
December 13, 2018
Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and looked up to by many. Lately, companies have been increasingly going after influencer marketing a

See publication

Data-driven Marketing: norm among pundits and enigma among marketers
Import from wordpress feed
December 06, 2018
It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline within itself. In simple terms, I would like to present an overview of how to approach data-driven mar

See publication

Tags: Marketing

Digital Me Up: Updates after two and a half years
Import from wordpress feed
December 04, 2018
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up blog– to teach content marketing to the students of the program. The idea was to ensure that the students learn by ….

See publication

Tags: Marketing, Business Strategy

An Overview of GDPR implementation in France and insights regarding forthcoming ePrivacy in Europe
Import from wordpress feed
November 29, 2018
“You are certainly a little tired of hearing about the GDPR,” announced Armand Heslot of the French national data privacy commission (CNIL), during the opening of his keynote on GDPR at the Paris Data Marketing Exhibition on November 20, 2018.  It’s pretty much true, but that does not m

See publication

Tags: Innovation, Marketing, Privacy

Social Media tools: the best tools are your eyes and your brains
Import from wordpress feed
November 26, 2018
In the series of missing social media tools, there’s one more addition: Twitter Counter. I mention here my friend and co-author Hervé Kabla, who on his blog Kablages wrote an article on the recent disappearance of Twitter Counter. Certainly, some of you are wondering what Twitter Counter wa

See publication

Why Your Business Should Move to the Hybrid Cloud
Import from wordpress feed
November 05, 2018
An increasing number of businesses are turning to hybrid cloud computing to solve their data management issues.Cloud computing is an umbrella term for multiple cloud services including cloud storage, backup and hosting while hybrid cloud technology manages processing as well as the relocation of pro

See publication

Tags: Cloud

Swipe Up: How to Make Instagram Stories Ads People Want to Click
Import from wordpress feed
October 30, 2018
Instagram has evolved into a powerful marketing platform geared toward brands of all shapes and sizes. Immensely-popular Instagram Stories hold a special place in the promotional arsenal. They serve as an extension of an organic media strategy, a tool for spearheading growth and customer acquisition...

See publication

Tags: Marketing

Digital Illiteracy: OECD study highlights the incompetence of users
Import from wordpress feed
October 25, 2018
According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy , is the result of fears or dislikes and not just a lack of access to electronic resources. Hence,web applica

See publication

Mood Marketing: A Reincarnation with Programmatic Advertising and CDPs
Import from wordpress feed
October 23, 2018
Whether it be brick-and-mortar businesses or digital platforms, ‘mood marketing’ is prevalent everywhere. Through this article, I would like to describe the prevalence of this phenomenon and depict how marketers are using digital means to target audiences through it. Here’s the definition: “

See publication

Should ethical advertising replace traditional advertising? Part 2
Import from wordpress feed
October 04, 2018
Point 2: Were advertisers aware of the problem and what were their reactions? To begin with, some reactions did make an impact, especially that of P&G in 2017, which involved reducing the online advertising investments of the company by $140 million. It is quite normal that the impact was big, a

See publication

Should ethical advertising replace traditional advertising? Part 1
Import from wordpress feed
October 02, 2018
Ethical advertising: does it appeal to you? I recently stumbled on a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I could not believe what I saw. It is rare that I set my sights on CP but this one was very original and unexpected, and [

See publication

Insourcing or Outsourcing Digital Transformation Endeavours?
Import from wordpress feed
September 26, 2018
It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes to digital transformation. However, the main challenge lies in the ‘how’ aspect of the matter. Of course, there is no one size fits

See publication

Digital Marketing Tactics for Non-Techies
Import from wordpress feed
September 24, 2018
Although it’s an asset to master IT languages for digital marketing, there are certain tactics which digital marketers who aren’t well conversant with them can opt for, in order to orchestrate successful digital marketing campaigns. After working in this domain and going through works like “Ma

See publication

Mobile devices: a platform for the growth of video advertising
Import from wordpress feed
September 18, 2018
In recent years, two major markets have experienced strong growth and have become crucial in improving the consumer perception of brands and companies. On one hand, there is the mobile market, whose spectacular growth has enabled mobile devices to become the most sought after means for consumers

See publication

Content Marketing in the Age of Artificial Intelligence
Import from wordpress feed
September 10, 2018
Web marketing , and especially content marketing, aims to address “customers’ pain points”. Companies that succeed in satisfying their customers are the ones that identifythese “pain points” and provide services and products to resolve them. Web marketing has helped bus

See publication

5 Levels of Community Marketing and Why Marketers Still Don’t Get It
Import from wordpress feed
August 27, 2018
Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid of new ideas and should prepare themselves to face the 5 levels of community marketing. I translated and adapted this October 2017 ...

See publication

Tags: Social, Marketing

Social Selling: learning from worst practices
Import from wordpress feed
August 23, 2018
Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one may just have to sit behind a computer to sell more. Here I have investigated this matter in the light of my fiel

See publication

Tags: Social, Marketing

Is France World Champion for Sales? with @pipedrive
Import from wordpress feed
July 27, 2018
Is France World Champion for Sales? France, world champion of sales? Give me a break… Here is a fun content marketing exercise I thought I’d like to offer my readers as a gift, just before closing this blog for the Summer season. CRM company Pipedrive’s content marketing manager ...

See publication

Tags: CRM, Sales

Facebook News Feed Dilemma: Is the Feed for Users or Advertisers
Import from wordpress feed
July 26, 2018
For whom is the Facebook news feed? Is it for users or advertisers? the questions isn’t spurious even though you might get very different answers depending on who you ask the question to. Now, open up the Facebook app. What are the first five posts you see? A picture of your friend’s ne

See publication

Digital Transformation and Influencer Marketing – a @Traackr interview
Import from wordpress feed
July 25, 2018
Digital Transformation is buzzword de rigueur. It’s also a very important part of today’s strategy for business as explained by Didier Bonnet who revisited his book Leading Digital with us in a recent interview. Today it’s my turn to share an interview I gave for Traackr, the lead ...

See publication

Tags: Digital Transformation, Social, Marketing

A La Carte Internet Means No Internet
Import from wordpress feed
July 23, 2018
A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about Net neutrality, I was mostly thinking about a potential two-speed Internet. What she discovered when researching the subject was that very few pe

See publication

Net neutrality: the end of the free Internet?
Import from wordpress feed
July 19, 2018
Editor’s note: Benedetta is a French 3rd year student (equivalent to fourth form in the English Grammar-School system) who spent a week at Visionary Marketing as an intern to discover the world of business. As part of this internship, I asked her to use her linguistic abilities (she is Italia

See publication

The New 5 Ps of Marketing in The Digital Era
Import from wordpress feed
July 17, 2018
Product, Placement, Price, and Promotion were the 4 Ps that served as a base for marketing until now. But the prevalent Internet boom has caused these principles to change and evolve. Anne Launois , Head of Audencia Business School’s digital major, and Yann Gourvennec , Head of the Special

See publication

Tags: Social, Marketing

Revisiting ‘Leading Digital’: Updates on findings in Digital Transformation
Import from wordpress feed
July 13, 2018
Since the publication of the book ‘Leading Digital’ in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings and discover more about digital transformation, I interviewed Didier Bonnet, one of the authors of the book. In terms of business

See publication

Tags: Digital Transformation

How to Optimize Your Social Media Strategy?
Import from wordpress feed
July 03, 2018
In 2017, 87% of marketers reportedly used social networks in their companies : we can therefore infer that social media have established a foothold in the marketing strategy of companies. They use social media for several business reasons: generating leads (45%), obtaining customer recommendatio

See publication

Tags: Social, Marketing

1 Book
Mastering Digital Marketing Like a Boss
Kawa, Paris
December 31, 2014
Mastering Digital Marketing Like A Boss As of 2014, one can assume that almost the entirety of the world s businesses is practicing digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering this subtle alchemy is still a challenge for many business people. The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say glocal ), ever more social and mobile, as well as closely intertwined with core business activities. Even though this book mentions social media a lot and although social is now an integral part of the digital marketing mix, its aim is much broader than that, hence its subtitle.

See publication

Tags: Digital Transformation, Social, Marketing

Blog

Opportunities

Contact Yann Gourvennec

Media Kit

Share Profile

Contact Info

  Profile

Yann Gourvennec

   Address

Paris, France

   Phone

+33 1 4018 7834


Latest Tweets