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Yann Gourvennec

CEO & Founder at Visionary Marketing

Paris, France

20832 Followers

As of January 2014, I started my own company (Visionary Marketing). A long-time INtrapreneur I decided to become an ENtrepreneur. Visionary Marketing is a Paris-based European digital marketing agency.

I am an implementer and a trail-blazer rather than an inventor; I believe in the power of execution and I have a track record in change management in various organisations, large and small, national and international.

More can be found on me at http://visionarymarketing.com

Specialties: My expertise isn't only centred on implementation, I have also a track-record of using and buying technology to save costs and increase efficiency. I now support my clients with my field experience to help them achieve better results.

Yann GourvennecPoints
Academic0
Author100
Influencer208
Speaker0
Entrepreneur0
Total308

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Phone: +33 1 4018 7834
Theatre: Europe and ROW
Media Experience: 20 years
Last Media Interview: 01/01/2018

Areas of Expertise

Marketing 36.64
Social 40.90
Digital Transformation 34.35
CRM 30.46
Cloud 30.16
Innovation 30.18
Leadership
Big Data 30.82
Autonomous Vehicles 31.23
Privacy 30.27
Sales 30.23
Business Strategy 30.05
Analytics 30.32
Legal and IP 30.73
Edtech 30.19
AI 30.31
Customer Experience 30.17

Industry Experience

High Tech & Electronics
Telecommunications

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Publications

47 Article/Blogs
6 tips to boost your e-commerce site with email marketing
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April 27, 2020
Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a … Lire la suite
The post 6 tips to boost your e-commerce site with email marketing appeared first on Marketing

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The future of LinkedIn and B2B social media by one of its pioneers
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April 01, 2020
What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know … Lire la suite
The post The future of LinkedIn and B2B social media by one of its pioneers appeared

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6 steps to collaborative marketing success with consumers 
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March 11, 2020
Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do … Lire la suite
The post 6 steps to collaborative marketing success with consumers  appeared firs

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How can we make technology environmentally friendly?
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March 06, 2020
How can we make technology more environmentally friendly? Technology is one of the most significant contributors to the deterioration of our environment. Imagine, its CO2 emissions have exceeded those of … Lire la suite
The post How can we make technology environmentally friendly? appeared fir

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Is augmented intelligence the future of artificial intelligence?
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February 26, 2020
Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back … Lire la suite
The post Is augmented intelligence the future of

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Emerging technologies, SPEED and the fourth industrial revolution
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February 14, 2020
The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning … Lire la suite
The post Emerging technologies, SPEED and the fourth industrial revolution appeared first on Marketing & In

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Open data European market: beyond maturity and towards consolidation
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January 13, 2020
What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a … Lire la suite
The post Open data European market: beyond maturity and towards consolidation appeared first on Market

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Tags: Big Data, Privacy, Legal and IP

NLP: How Trint reshaped content production for ever
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January 03, 2020
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Lire la suite
The post NLP: How Trint reshaped content production for ever appeared first on Marketing & Innovation.

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57% of consumers feel threatened by chatbots. Who cares?
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October 23, 2019
Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response … Lire la suite
The post 57% of consumers feel threatened by chatbots. Who cares?

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Tags: Digital Transformation

Internet Monitoring : Brands could do better
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July 23, 2019
What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring … Lire la suite
The post Internet Monitoring : Brands could do better appeared first on Marke

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Deep learning under Luc Julia's microscope – with AI Paris 2019
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July 18, 2019
Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep … Lire la suite
The post Deep learning under Luc Julia's microscope – with AI Paris 2019 appeared first on Ma

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Tags: AI, Digital Transformation

VUI (Voice User Interface) role in apps redefined by emlyon study
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July 15, 2019
I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month … Lire la suite
The post VUI (Voice User Interface) role in apps redefined by emlyon study

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Tags: Customer Experience, Marketing

Cedric O : "With AI, Europe Could Be Wiped Off The Map” #AIParis2019
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July 09, 2019
I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI Paris 2019 conference, of which Visionary Marketing is a media … Lire la suite
The post Cedric O : "With AI, Europe Could Be Wiped Off The Map” #AIParis2019 appeared first on Marketing &

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Tags: AI, Digital Transformation

Transformation — digital or not —  is about jumping into the unknown.
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June 24, 2019
Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s … Lire la suite
The post Transformation — digital or not —  is about jumping in

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Tags: Digital Transformation, Innovation

BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list
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June 18, 2019
On May 31, UK agency Browser Media Agency published a report about the top 100 influencers in the world in terms of digital marketing. I would be lying if I … Lire la suite
The post BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list appeared first on Market

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Tags: Social, Marketing

From serious games to Gaming as a Service for Education
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June 17, 2019
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video … Lire la suite
The post From serious games to Gaming as a Service for Education appeared first on Marketing & In

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Tags: Social, Marketing, Edtech

Too few CMOs are involved in digital transformation – Forrester
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June 07, 2019
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds … Lire la suite
The post Too few CMOs are involved in digital transformation – Forrester appeared first on Marketing

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Tags: Digital Transformation, Marketing

How to face the human challenges brought by AI? – Christian Clot
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June 04, 2019
Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme … Lire la suite
The post How to face the human challenges brought by AI? – Christian Clot appeared first on Mar

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Tags: AI, Digital Transformation

Data Ethics: data science must not be in the sole hands of experts
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May 28, 2019
A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a … Lire la suite
The post Data Ethics: data science must not be in the sole hands of experts appeared firs

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Tags: Analytics, Big Data, Legal and IP

Digital Transformation Failure Is Not An Option
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May 23, 2019
It is customary to say that failure is not an option. Much as I’d like it to be true, one has to admit that this is not what we observe … Lire la suite
The post Digital Transformation Failure Is Not An Option appeared first on Marketing & Innovation.

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Tags: Digital Transformation

Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
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March 25, 2019
Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. In a similar fashion, Data Science today profoundly influences how business is done in fields as diverse as t

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Tags: Big Data

How Tom Tom achieved its digital transformation with Big Data – #bigdataparis
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March 18, 2019
Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended the Big Data Paris 2019

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Tags: Big Data, Digital Transformation, Autonomous Vehicles

Influencer Marketing: How Should Brands Tackle Malpractices
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December 13, 2018
Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and looked up to by many. Lately, companies have been increasingly going after influencer marketing a

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Data-driven Marketing: norm among pundits and enigma among marketers
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December 06, 2018
It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline within itself. In simple terms, I would like to present an overview of how to approach data-driven mar

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Tags: Marketing

Digital Me Up: Updates after two and a half years
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December 04, 2018
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up blog– to teach content marketing to the students of the program. The idea was to ensure that the students learn by ….

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Tags: Marketing, Business Strategy

An Overview of GDPR implementation in France and insights regarding forthcoming ePrivacy in Europe
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November 29, 2018
“You are certainly a little tired of hearing about the GDPR,” announced Armand Heslot of the French national data privacy commission (CNIL), during the opening of his keynote on GDPR at the Paris Data Marketing Exhibition on November 20, 2018.  It’s pretty much true, but that does not m

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Tags: Innovation, Marketing, Privacy

Social Media tools: the best tools are your eyes and your brains
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November 26, 2018
In the series of missing social media tools, there’s one more addition: Twitter Counter. I mention here my friend and co-author Hervé Kabla, who on his blog Kablages wrote an article on the recent disappearance of Twitter Counter. Certainly, some of you are wondering what Twitter Counter wa

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Why Your Business Should Move to the Hybrid Cloud
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November 05, 2018
An increasing number of businesses are turning to hybrid cloud computing to solve their data management issues.Cloud computing is an umbrella term for multiple cloud services including cloud storage, backup and hosting while hybrid cloud technology manages processing as well as the relocation of pro

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Tags: Cloud

Swipe Up: How to Make Instagram Stories Ads People Want to Click
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October 30, 2018
Instagram has evolved into a powerful marketing platform geared toward brands of all shapes and sizes. Immensely-popular Instagram Stories hold a special place in the promotional arsenal. They serve as an extension of an organic media strategy, a tool for spearheading growth and customer acquisition...

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Tags: Marketing

Digital Illiteracy: OECD study highlights the incompetence of users
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October 25, 2018
According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy , is the result of fears or dislikes and not just a lack of access to electronic resources. Hence,web applica

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Mood Marketing: A Reincarnation with Programmatic Advertising and CDPs
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October 23, 2018
Whether it be brick-and-mortar businesses or digital platforms, ‘mood marketing’ is prevalent everywhere. Through this article, I would like to describe the prevalence of this phenomenon and depict how marketers are using digital means to target audiences through it. Here’s the definition: “

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Should ethical advertising replace traditional advertising? Part 2
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October 04, 2018
Point 2: Were advertisers aware of the problem and what were their reactions? To begin with, some reactions did make an impact, especially that of P&G in 2017, which involved reducing the online advertising investments of the company by $140 million. It is quite normal that the impact was big, a

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Should ethical advertising replace traditional advertising? Part 1
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October 02, 2018
Ethical advertising: does it appeal to you? I recently stumbled on a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I could not believe what I saw. It is rare that I set my sights on CP but this one was very original and unexpected, and [

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Insourcing or Outsourcing Digital Transformation Endeavours?
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September 26, 2018
It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes to digital transformation. However, the main challenge lies in the ‘how’ aspect of the matter. Of course, there is no one size fits

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Digital Marketing Tactics for Non-Techies
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September 24, 2018
Although it’s an asset to master IT languages for digital marketing, there are certain tactics which digital marketers who aren’t well conversant with them can opt for, in order to orchestrate successful digital marketing campaigns. After working in this domain and going through works like “Ma

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Mobile devices: a platform for the growth of video advertising
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September 18, 2018
In recent years, two major markets have experienced strong growth and have become crucial in improving the consumer perception of brands and companies. On one hand, there is the mobile market, whose spectacular growth has enabled mobile devices to become the most sought after means for consumers

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Content Marketing in the Age of Artificial Intelligence
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September 10, 2018
Web marketing , and especially content marketing, aims to address “customers’ pain points”. Companies that succeed in satisfying their customers are the ones that identifythese “pain points” and provide services and products to resolve them. Web marketing has helped bus

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5 Levels of Community Marketing and Why Marketers Still Don’t Get It
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August 27, 2018
Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid of new ideas and should prepare themselves to face the 5 levels of community marketing. I translated and adapted this October 2017 ...

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Tags: Social, Marketing

Social Selling: learning from worst practices
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August 23, 2018
Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one may just have to sit behind a computer to sell more. Here I have investigated this matter in the light of my fiel

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Tags: Social, Marketing

Is France World Champion for Sales? with @pipedrive
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July 27, 2018
Is France World Champion for Sales? France, world champion of sales? Give me a break… Here is a fun content marketing exercise I thought I’d like to offer my readers as a gift, just before closing this blog for the Summer season. CRM company Pipedrive’s content marketing manager ...

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Tags: CRM, Sales

Facebook News Feed Dilemma: Is the Feed for Users or Advertisers
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July 26, 2018
For whom is the Facebook news feed? Is it for users or advertisers? the questions isn’t spurious even though you might get very different answers depending on who you ask the question to. Now, open up the Facebook app. What are the first five posts you see? A picture of your friend’s ne

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Digital Transformation and Influencer Marketing – a @Traackr interview
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July 25, 2018
Digital Transformation is buzzword de rigueur. It’s also a very important part of today’s strategy for business as explained by Didier Bonnet who revisited his book Leading Digital with us in a recent interview. Today it’s my turn to share an interview I gave for Traackr, the lead ...

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Tags: Digital Transformation, Social, Marketing

A La Carte Internet Means No Internet
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July 23, 2018
A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about Net neutrality, I was mostly thinking about a potential two-speed Internet. What she discovered when researching the subject was that very few pe

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Net neutrality: the end of the free Internet?
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July 19, 2018
Editor’s note: Benedetta is a French 3rd year student (equivalent to fourth form in the English Grammar-School system) who spent a week at Visionary Marketing as an intern to discover the world of business. As part of this internship, I asked her to use her linguistic abilities (she is Italia

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The New 5 Ps of Marketing in The Digital Era
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July 17, 2018
Product, Placement, Price, and Promotion were the 4 Ps that served as a base for marketing until now. But the prevalent Internet boom has caused these principles to change and evolve. Anne Launois , Head of Audencia Business School’s digital major, and Yann Gourvennec , Head of the Special

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Tags: Social, Marketing

Revisiting ‘Leading Digital’: Updates on findings in Digital Transformation
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July 13, 2018
Since the publication of the book ‘Leading Digital’ in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings and discover more about digital transformation, I interviewed Didier Bonnet, one of the authors of the book. In terms of business

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Tags: Digital Transformation

How to Optimize Your Social Media Strategy?
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July 03, 2018
In 2017, 87% of marketers reportedly used social networks in their companies : we can therefore infer that social media have established a foothold in the marketing strategy of companies. They use social media for several business reasons: generating leads (45%), obtaining customer recommendatio

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Tags: Social, Marketing

1 Book
Mastering Digital Marketing Like a Boss
Kawa, Paris
December 31, 2014
Mastering Digital Marketing Like A Boss As of 2014, one can assume that almost the entirety of the world s businesses is practicing digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering this subtle alchemy is still a challenge for many business people. The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say glocal ), ever more social and mobile, as well as closely intertwined with core business activities. Even though this book mentions social media a lot and although social is now an integral part of the digital marketing mix, its aim is much broader than that, hence its subtitle.

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Tags: Digital Transformation, Social, Marketing

1 Podcast
A Publisher’s 7 key steps to succeed through Digital
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June 12, 2018
What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing … Lire la suite
The post A Publisher’s 7 key steps to succeed through Digital appeared first o

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Tags: Marketing

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Yann Gourvennec

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Paris, France

   Phone

+33 1 4018 7834


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