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Yann Gourvennec
CEO & Founder at Visionary Marketing
Paris, France
As of January 2014, I started my own company (Visionary Marketing). A long-time INtrapreneur I decided to become an ENtrepreneur. Visionary Marketing is a Paris-based European digital marketing agency.
I am an implementer and a trail-blazer rather than an inventor; I believe in the power of execution and I have a track record in change management in various organisations, large and small, national and international.
More can be found on me at http://visionarymarketing.com
Specialties: My expertise isn't only centred on implementation, I have also a track-record of using and buying technology to save costs and increase efficiency. I now support my clients with my field experience to help them achieve better results.
Available For: Advising, Authoring, Consulting, Influencing Travels From: Paris, France
Yann Gourvennec
Points
Academic
0
Author
311
Influencer
403
Speaker
0
Entrepreneur
0
Total
714
Points based upon Thinkers360 patent-pending algorithm.
6 tips to boost your e-commerce site with email marketing
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April 27, 2020
Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a … Lire la suite
The post 6 tips to boost your e-commerce site with email marketing appeared first on Marketing
The future of LinkedIn and B2B social media by one of its pioneers
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April 01, 2020
What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know … Lire la suite
The post The future of LinkedIn and B2B social media by one of its pioneers appeared
6 steps to collaborative marketing success with consumers
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March 11, 2020
Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do … Lire la suite
The post 6 steps to collaborative marketing success with consumers appeared firs
How can we make technology environmentally friendly?
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March 06, 2020
How can we make technology more environmentally friendly? Technology is one of the most significant contributors to the deterioration of our environment. Imagine, its CO2 emissions have exceeded those of … Lire la suite
The post How can we make technology environmentally friendly? appeared fir
Is augmented intelligence the future of artificial intelligence?
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February 26, 2020
Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back … Lire la suite
The post Is augmented intelligence the future of
Emerging technologies, SPEED and the fourth industrial revolution
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February 14, 2020
The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning … Lire la suite
The post Emerging technologies, SPEED and the fourth industrial revolution appeared first on Marketing & In
Open data European market: beyond maturity and towards consolidation
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January 13, 2020
What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a … Lire la suite
The post Open data European market: beyond maturity and towards consolidation appeared first on Market
NLP: How Trint reshaped content production for ever
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January 03, 2020
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Lire la suite
The post NLP: How Trint reshaped content production for ever appeared first on Marketing & Innovation.
57% of consumers feel threatened by chatbots. Who cares?
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October 23, 2019
Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response … Lire la suite
The post 57% of consumers feel threatened by chatbots. Who cares?
Internet Monitoring : Brands could do better
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July 23, 2019
What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring … Lire la suite
The post Internet Monitoring : Brands could do better appeared first on Marke
Deep learning under Luc Julia's microscope – with AI Paris 2019
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July 18, 2019
Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep … Lire la suite
The post Deep learning under Luc Julia's microscope – with AI Paris 2019 appeared first on Ma
VUI (Voice User Interface) role in apps redefined by emlyon study
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July 15, 2019
I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month … Lire la suite
The post VUI (Voice User Interface) role in apps redefined by emlyon study
Cedric O : "With AI, Europe Could Be Wiped Off The Map” #AIParis2019
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July 09, 2019
I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI Paris 2019 conference, of which Visionary Marketing is a media … Lire la suite
The post Cedric O : "With AI, Europe Could Be Wiped Off The Map” #AIParis2019 appeared first on Marketing &
Transformation — digital or not — is about jumping into the unknown.
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June 24, 2019
Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s … Lire la suite
The post Transformation — digital or not — is about jumping in
BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list
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June 18, 2019
On May 31, UK agency Browser Media Agency published a report about the top 100 influencers in the world in terms of digital marketing. I would be lying if I … Lire la suite
The post BuzzSumo lists Visionary Marketing founder in top 100 digital marketing influencer list appeared first on Market
From serious games to Gaming as a Service for Education
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June 17, 2019
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video … Lire la suite
The post From serious games to Gaming as a Service for Education appeared first on Marketing & In
Too few CMOs are involved in digital transformation – Forrester
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June 07, 2019
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds … Lire la suite
The post Too few CMOs are involved in digital transformation – Forrester appeared first on Marketing
How to face the human challenges brought by AI? – Christian Clot
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June 04, 2019
Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme … Lire la suite
The post How to face the human challenges brought by AI? – Christian Clot appeared first on Mar
Data Ethics: data science must not be in the sole hands of experts
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May 28, 2019
A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a … Lire la suite
The post Data Ethics: data science must not be in the sole hands of experts appeared firs
Digital Transformation Failure Is Not An Option
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May 23, 2019
It is customary to say that failure is not an option. Much as I’d like it to be true, one has to admit that this is not what we observe … Lire la suite
The post Digital Transformation Failure Is Not An Option appeared first on Marketing & Innovation.
Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
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March 25, 2019
Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. In a similar fashion, Data Science today profoundly influences how business is done in fields as diverse as t
How Tom Tom achieved its digital transformation with Big Data – #bigdataparis
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March 18, 2019
Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended the Big Data Paris 2019
Tags: Big Data, Digital Transformation, Autonomous Vehicles
Influencer Marketing: How Should Brands Tackle Malpractices
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December 13, 2018
Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and looked up to by many. Lately, companies have been increasingly going after influencer marketing a
Data-driven Marketing: norm among pundits and enigma among marketers
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December 06, 2018
It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline within itself. In simple terms, I would like to present an overview of how to approach data-driven mar
Digital Me Up: Updates after two and a half years
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December 04, 2018
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up blog– to teach content marketing to the students of the program. The idea was to ensure that the students learn by ….
Mastering Digital Marketing Like a Boss
Kawa, Paris
December 31, 2014
Mastering Digital Marketing Like A Boss As of 2014, one can assume that almost the entirety of the world s businesses is practicing digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering this subtle alchemy is still a challenge for many business people. The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say glocal ), ever more social and mobile, as well as closely intertwined with core business activities. Even though this book mentions social media a lot and although social is now an integral part of the digital marketing mix, its aim is much broader than that, hence its subtitle.
Surviving the Content Shock In The Age of GenAI
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December 11, 2023
Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called “Content creation in the age of AI” to help its students better understand GenAI. Close to 1,000 students will be certified in this program by early Fe
Can GenAI have an impact on CRM?
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December 05, 2023
According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer Relationship Management systems and practices. The real question is, however, how effective GenAI could be when it comes to handling various customer-facing t
What are the applications of GIS systems
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December 01, 2023
What are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer that question for us. Geographic information systems and their applications How did you get started with GIS? During college, I saw geographic information systems
A day in the life of a GIS program manager
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November 20, 2023
Visionary Marketing spoke with Catherine Crook – senior GIS program manager for Hexvarium – to discuss the use of geographic information systems or GIS and its impact on communication networks and the world. We touch on her day-to-day obligations as a senior gas program manager. The software i
PIMs at the heart of Customer Experiences
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November 16, 2023
Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer experiences with product experiences”, sheds light on how product information can greatly enhance CX. Virginie Blot, Product Experience Management evange
Behavioral Targeting is the right way forward
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November 10, 2023
A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing. While criticisms of profile-based segmentations are nothing new, the study in question provides a quantified demonstration of the extent of change in this area
Forrester’s Green Market Revolution
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November 02, 2023
The green market revolution (impacts, how to adapt and change retail business models and organisations) was the title of Forrester‘s Thomas Husson’s Keynote at the Paris Retail Week 2023 Trade Show. A topic of vital interest to our readers and ourselves. We interviewed Thomas to better understan
The learning curve of qualitative studies
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October 30, 2023
The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of useless data. What’s more, the kind of data produced by marketing studies is unstructured and complex. Gathering too much of it will also inevitably lead to soaring costs. Our
Implementing AI within businesses
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October 23, 2023
AI may be fun to play with but its implementation within businesses is a tad more complex. Visionary Marketing attended a round table discussion on the impact of generative AI on businesses and the future of work at Big Data AI Paris in September 2023. AI and IT experts from different backgrounds we
An AI Incognito Influencer in the digital world
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October 11, 2023
Visionary Marketing spoke with Katja Graisse – co-founder of Balistikart, an independent digital creative agency – to discuss the Incognito AI Influencer Project. We touch on the benefits and limitations of AI-generated influencers, the intertwining of art and business, and more. Katja provides
Breaking down silos: digital transformation’s greatest myth
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August 14, 2023
‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over and over again, chances are your government hasn’t let you out of your house after the Covid-19 pandemic. It’s probably the biggest fable about transfor
Marketers should not be afraid of losing their jobs to AI
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June 16, 2023
Will marketing jobs be killed by AI? We met with Jamie Brighton, at Adobe Summit 2023*. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the above question is a blatant No! He sees AI as being a co-pilot of marketers in their daily tasks. A set of tools t
Making Preparations for Adobe Summit 2023
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June 06, 2023
It’s this time of year, Adobe summit 2023 is taking place on June, 8–9 in London and Visionary Marketing will be there as #adobepartner (disclosure*). After a few years where the event only took place online (check our coverage here). It’s now a hybrid event, which is taking place both online
Are Digital Experiences Hampering Customer Experiences?
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April 27, 2023
Are digital experiences getting in the way of customers’ experiences? We recently had the pleasure of speaking with Joseph Pine, author of the article titled ‘Are Your Digital Tools Wasting Your Customers’ Time?” Having previously interviewed him, we knew he had an interesting perspective on
Reducing the carbon footprint of digital advertising
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April 25, 2023
Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And how could one minimise it? How are advertisers reacting? A recent Scope3 study sheds light on this
Understanding Platform Business Models Now and in the Future
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March 17, 2023
Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In our interview with Benoît Reillier from Launchworks.co, we discuss his book entitled Plat
How to use social media visuals more effectively
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March 06, 2023
Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate and the Content Marketing Institute showed that there is room for improvement in that area. In this report,
Perceived value: how customers rate a product or service
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February 15, 2023
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective on perceived customer value, beyond the hackneyed Maslow pyramid. This
Tech layoffs and disillusionment in Silicon Valley
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February 09, 2023
This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that they can no longer indulge in free pizza in the cafeteria before going to mee
App-driven product-led marketing is the new growth hack
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February 08, 2023
Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who a product evangelist at Amplitude, we discussed this new groundbreaking trend and the reallocation
Supercharge your marketing with customer communities
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January 31, 2023
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay is the founder of RTCX (Real-Time Community Experience), a consultancy supportin
5 takeaways on the current state of Sales Enablement
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January 25, 2023
What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some very useful insights regarding the current transformation of the sales process. It shows how sales are becoming
Forrester advises advertisers to put Twitter on Back Burner
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January 23, 2023
Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. More recently, Musk even decided to ask Twitter users whether he should resign and it seems he didn’t quite like the ans
Ask these 3 questions if you want your customers to love your brand
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January 19, 2023
So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become More Likeable and Give Better Advice.” I am not usually interested in self development articles or books.
Social selling is about strategy it’s not about tools
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January 09, 2023
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers in the post-pandemic world. Let’s hear it from an expert on what it takes to be great at social and levera
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Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
How Tom Tom achieved its digital transformation with Big Data – #bigdataparis
Data-driven Marketing: norm among pundits and enigma among marketers
Digital Me Up: Updates after two and a half years
Mastering Digital Marketing Like a Boss
Surviving the Content Shock In The Age of GenAI
