McDonald’s new Hacks menu taps into the power of co-creation
RetailWire
January 31, 2022
McDonald’s recently announced that for a limited time, starting today, January 31, patrons will be able to purchase four special menu items via a new “Menu Hacks” section of its app, or at participating restaurants.
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Tags: Marketing, Retail
Getting D-to-C and Third Party to Work Together
TotalRetail
October 27, 2021
Gone are the days when retailers and brands could rationally fear one platform cannibalizing another. Conventional retail wisdom used to tell us that if a consumer was buying your brand in one place, they couldn’t possibly be learning about or buying from it in another, let alone during the same purchase journey. In today’s world, however, the smartest brands have wisened up to the fact that as long as a consumer is engaging with them, it doesn’t matter if that engagement happens on their own platform or via a third-party platform, as long as there’s data readily available to study afterwards.
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Tags: Leadership, Retail, Business Strategy
On being "young" in the corporate world
LinkedIn
October 06, 2021
Let’s answer the question right now to keep you from distractingly wondering while you read how old I am. I will be 32 next month. How much credibility did I automatically lose when you read that number? Be honest. Throughout my career, I’ve repeatedly heard the classics- “you probably won’t understand this (insert pop culture pun or TV show character name drop) reference” and “you definitely weren’t around yet to know what I’m talking about here.” I unfortunately have gotten these comments from everyone- past peers, potential clients, and those interviewing me for various opportunities. It’s always said with a wink to the oldest colleagues in the meeting, or with a slight smirk to themselves, and they do genuinely seem harmless in nature. There’s certainly no bad intention behind them, and they don’t jeopardize my view of the person saying them. But, invariably, these comments question my experiences (or what they consider to be a lack thereof), my credibility, and my expertise. Despite a decade of hearing these remarks, they do still occasionally disarm me of confidence.
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Tags: Social, Leadership
The Overlooked Value in Livestreaming
TotalRetail
July 20, 2021
Every day now a different retailer announces its attempt at some sort of live interaction with consumers. While this is an exciting time for the industry, it’s important to think through where value is derived in these exchanges and what decisions will reflect careful consideration there.
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Tags: Customer Experience, Marketing, Retail
E-Commerce Upgrades in a Post-Pandemic World
TotalRetail
July 13, 2021
Over the last 15 months, we cozied up to e-commerce in categories we struggled to shop virtually, such as apparel, furniture and grocery. We adapted our daily and weekly shopping routines to more patient, planned cadences.
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Tags: Digital Disruption, Retail
A Ranking of the Retailers Providing the Most Connected Shopping Experiences
TotalRetail
March 01, 2021
Consumer behaviors in retail are especially interesting in that they’re often so routinized and sticky. Major shifts in shopping trends and expectations require either earth-shattering industry innovation or a completely life-changing cultural event. Unless consumers’ lifestyles are greatly impacted in some way, their shopping habits remain just that — habits. Though many retailers had begun offering curbside pickup; buy online, pick up in-store (BOPIS); and other connected experiences, consumer interest was minimal. It cost more energy to work these models into our lifestyles than it did to keep shopping channels vertically compartmentalized out of sheer repetition-inspired convenience.
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Tags: Retail
Melissa Minkow: Director of Retail Strategy at CI&T
The Fire
February 09, 2022
Well, I am sure your job is fun and all but have you ever had a job role that was specifically made for you?
Melissa from Chicago is a great speaker and an excellent content creator. CI&T understood that quite well, hence offering her the job of Director Of Retail Strategy. She is a retail thought and strategy leader for the company. As a creative person with lots of enthusiasm and very similar interests, it was a highly engaging conversation with Melissa.
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Tags: Leadership, Retail
Retail Predictions for 2022
CI&T
November 18, 2021
In the coming year, big wins in the retail space will depend heavily on fearlessness, and how well retailers can roll out emerging tech. In this episode of our CI&T podcast, we invite you to join Melissa Minkow, Director, Retail Strategy at CI&T and Adam Crouch, VP/GM Brands & Retailers Division at Poshmark, as they discuss their Retail Predictions for 2022.
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Tags: Leadership, Retail
Polaris by AnyRoad | Retail Trends That Will Shape 2022
YouTube
January 12, 2022
In this episode, Melissa Minkow, Director of Retail Strategy at CI&T, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the future of retail, trends retailers should embrace, and predictions for 2022.
Melissa has overseen CI&T's retail strategy and industry perspective for over a year now, after 2 years in merchandising strategy at Target, 6 years covering omnichannel, e-commerce, and social media retail at Gartner, a stint in pharmaceutical market research, and the completion of a Kellogg MBA. She is a retail futurist whose methodology is rooted in cross-industry consumer insights and innovation. She is also a RetailWire BrainTrust Expert.
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Tags: Leadership, Retail, Business Strategy
