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Carl Boutet

Chief Strategist at Studio Rx Inc

Montreal, Canada

Carl Boutet is a Montreal-based business strategist and executive advisor with over 30 years of diverse experience spanning operational, marketing, and retail executive roles. He has navigated various business landscapes throughout his career, empowering leaders to excel in an ever-evolving market.

As the founder of StudioRx.world, Carl advises executives, B2C and B2B solution providers, and ecosystem partners on adapting their strategies to meet their customers' shifting needs and building effective commercial strategies. He holds an MBA from Queen's University and professional certificates from Stanford, Harvard, and MIT.

Carl is actively involved in the technology startup and innovation ecosystem, both as an advisor and investor, and serves on the boards of several retailers, global brands, and industry associations.

He is the principal advisor for the McGill University Retail Innovation Lab. He teaches as a faculty lecturer in McGill's Masters in Retail Innovation program (covering emerging technologies and new business models) and as adjunct digital marketing faculty at the Asian Institute of Technology MBA School of Management.

Rethink Retail and other industry publications have recognized Carl as one of the world's 25 most influential thought leaders. Carl has keynoted, chaired, and moderated at leading retail conferences worldwide and remains a regular media contributor to global news networks.

In 2021, Carl published his first book, The Great Acceleration, exploring how the Covid-19 pandemic spurred digital transformation and the strategies businesses need to thrive in its wake.

In December 2024, he published Blindspot, which explores the many unforeseen impacts of technology on commerce.

Available For: Advising, Consulting, Influencing, Speaking
Travels From: Montréal
Speaking Topics: Retail, Consumer and technically trends

Carl Boutet Points
Academic 20
Author 180
Influencer 140
Speaker 0
Entrepreneur 0
Total 340

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Minimum Project Size: <$1,000
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2017
Media Experience: 8 years
Last Media Interview: 04/22/2024

Areas of Expertise

5G
Agile
AI
Analytics
AR/VR
Autonomous Vehicles
Big Data
Blockchain
Business Continuity
Business Strategy 34.91
Change Management
Culture
Customer Experience
Customer Loyalty
Design Thinking
Digital Disruption 33.82
Digital Transformation
Digital Twins
Ecosystems
Emerging Technology 35.60
Entrepreneurship
Innovation 32.04
IoT
Leadership
Management
Marketing
Metaverse
Open Innovation
Predictive Analytics
Retail 44.49
Social
Startups
Supply Chain
Sustainability
Telecom

Industry Experience

Consumer Products
Financial Services & Banking
Furniture
Higher Education & Research
Hospitality
Media
Pharmaceuticals
Professional Services
Real Estate
Retail
Telecommunications
Wholesale Distribution

Publications

3 Books
Blindspot
StudioRx
December 13, 2024
The evolution of commerce in the 21st century has been marked by profound shifts driven by emerging technologies, such as artificial intelligence, augmented reality, and social commerce, and evolving consumer expectations for greater convenience, personalized experience, and seamless interactions.



These advancements have fundamentally transformed how businesses operate, engage with consumers, and differentiate themselves in an increasingly competitive marketplace.



This book delves into the transformative potential of personalized multichannel shopping, social commerce, artificial intelligence (AI), immersive technologies, and conversational AI—each of which has redefined the retail sector and broader commercial activities. Many of these have been done in ways that we are still struggling to comprehend, potentially creating “blind spots.”

See publication

Tags: Business Strategy, Emerging Technology, Retail

The Great Acceleration: The Race to Retail resilience
StudioRx
April 29, 2024
Following The Great Depression and The Great Recession, The Great Acceleration exposed many business model frailties that we knew needed addressing, yet didn’t expect to occur so rapidly. A rapidly blurring of physical and digital commerce was expected to only occur a decade later. Hence a race to resilience began. Looking to rapidly placate those shortcomings with the proper human and technological resources.

This multimedia “book” project was actually several years in the making. What began as an exploration of what made retailers more relevant to consumers evolved into an exploration around broader notions of ensuring its ongoing business, social and environmental sustainability. Then as lockdowns spread, the word acceleration was on everyone’s lips.

This book will explore the nature of that acceleration, track data points in key global markets, offer highlights of ten interviews with key business and thought leaders, frameworks for the importance of building a Sustainability Flywheel and differentiation via a Retail Relevance Index. Most importantly, how these all tie together to create the resilient organizations we now know must be built in order to better weather imminent forthcoming storms.

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Tags: Business Strategy, Digital Disruption, Retail

The Great Acceleration: The Race to Retail Resilience
StudioRx
December 31, 1969

See publication

Tags: Emerging Technology, Innovation, Retail

1 Faculty Member
Precision Retailing
University of Toronto Press
January 15, 2024
Chapter published outlining the research of the Great Acceleration with university colleagues via University of Toronto Press

See publication

Tags: Business Strategy, Digital Disruption, Retail

Thinkers360 Credentials

4 Badges

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