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Jim Marous
Co-Publisher at The Financial Brand
Cleveland, United States
Named as one of the most influential people in banking and a Top 5 Fintech Influencer to Follow, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and publisher of the Digital Banking Report. Marous advises on innovation, portfolio growth, customer experience, marketing strategies, channel shift, payments and digital transformation within the financial services industry.
As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker, Accenture and the Irish Tech News and has spoken to audiences worldwide. Jim has also advised the White House on banking policy and is a regular contributor and guest host for the Breaking Banks broadcast hosted by Brett King.
Available For: Advising, Authoring, Influencing, Speaking Travels From: Cleveland, Ohio
Speaking Topics: future of banking and finance, digital transformation, banking innovation, AI
Jim Marous
Points
Academic
0
Author
1291
Influencer
2581
Speaker
61
Entrepreneur
40
Total
3973
Points based upon Thinkers360 patent-pending algorithm.
How Will The Coronavirus Impact The Banking Ecosystem?
The Financial Brand
March 12, 2020
Here's how the entire financial ecosystem is being rocked as banks and credit unions around the world deal with the impact of COVID-19, and why it's more important than ever to make significant adjustments to your business model in light of the new competitive landscape.
Innovation in Banking Demands Supportive Culture from Top Down
The Financial Brand
October 08, 2018
Digital transformation requires an innovation structure and foundation or it will not occur. You can't run a good hackathon just to impress the investment public. Successful innovation projects depend on high-level corporate support, enthusiasm at the company's grassroots, and a culture that ensures that deserving innovations will move from concept to reality. Otherwise financial creativity will wither.
Are Your Prepared to Embrace Change, Take Risks and Disrupt Yourself?
The Financial Brand
May 13, 2018
The banking industry is changing at a pace never before seen. Digital transformation has become an imperative for financial institutions of all sizes. The transformation goes beyond technology, however, requiring people and organizations to embrace change, take risks and disrupt themselves. Who is up for this challenge?
Tags: Digital Transformation, FinTech, Change Management
Consumers Prefer Digital Banking Capabilities Over Branch Proximity
LinkedIn
August 23, 2017
Banks have historically expanded branch networks to drive market exposure, increase customer acquisition and support deposit growth. With a bank on every corner, storefront signage drove consideration and influenced purchase decisions, with consumers going from branch to branch collecting product brochures and asking questions
Banking Industry Fails to Meet Personalization Expectations
LinkedIn
August 23, 2017
Consumers expect their financial institution to understand their needs and deliver personalized solutions similar to what they receive from Google, Amazon, Facebook and Apple.
Voice Payments Take Center Stage as Google and Walmart Partner to Compete with Amazon
LinkedIn
August 23, 2017
It is becoming clear that the next battle in the tech world will be around voice-driven digital assistants, such as the Apple Siri, Amazon Alexa, Microsoft Cortana, Google Assistant/Now and Samsung Bixby/Viv.
Get the Latest in Retail Banking Research
LinkedIn
August 08, 2017
Each report includes proprietary global research, analysis and insights that can help you build winning strategies. We break all of the research down by size and type of organization, so that you can compare your digital banking capabilities against your peers.
The Future of Banking Depends On Open Banking APIs
LinkedIn
August 08, 2017
Open banking enables third parties to develop new products and services through use of APIs. By working together and taking advantage of APIs, banks and fintech firms can leverage their complementary strengths, enhancing the customer experience much more than either entity could do on its own.
Will Augmented and Virtual Reality Replace the Bank Branch?
LinkedIn
August 08, 2017
The traditional bank branch network is in a massive state of transition. Offices are shrinking or closing altogether, with digital tools being introduced to support both transactional and advisory roles. But, while more than 8,000 U.S. bank branches have closed over the past decade, and as many as 90% of transactions taking place online, the number of bank employees has remained relatively stable.
Digital Payments Approaching Universal Acceptance
LinkedIn
August 07, 2017
In the world of payments, consumers want transactions to work securely and seamlessly within their daily lives. This is true with bill pay, person-to-person (P2P) payments and even with checks.
The Rise of the Digital-Only Banking Customer
LinkedIn
August 07, 2017
Are banks and credit unions keeping up with consumer demands when it comes to digital banking offerings? With 46% of consumers using only digital channels for their banking, expectations are outpacing experiences at most organizations.
Banking Must Move From Mobile-First to AI-First
LinkedIn
June 21, 2017
While there are many important technological trends impacting the banking industry, none may be more important that artificial intelligence (AI) and the ability to use data, advanced analytics and digital technology to deliver a better customer experience.
Not All Mobile Banking Apps Are Created Equal
LinkedIn
June 21, 2017
While retail banking customers now prefer the mobile channel to all other channels for interaction, not all mobile banking apps are created equal, according to a study from J.D. Power.
The Future of Banking Depends On Open Banking APIs
LinkedIn
June 21, 2017
Open Banking enables third parties to develop new products and services through use of APIs. By working together and taking advantage of APIs, banks and fintech firms can leverage their complementary strengths, enhancing the customer experience much more than either entity could do on its own.
The Rise of the Digital-Only Banking Customer
LinkedIn
June 13, 2017
Are banks and credit unions keeping up with consumer demands when it comes to digital banking offerings? With 46% of consumers using only digital channels for their banking, expectations are outpacing experiences at most organizations.
Will Augmented and Virtual Reality Replace the Bank Branch?
LinkedIn
June 13, 2017
Despite the rise in digital banking, an advantage of branch banking continues to be the value of personal interaction. But, could the benefits of face-to-face interaction be incorporated into augmented reality (AR) and virtual reality (VR) solutions?
While there are many important technological trends impacting the banking industry, none may be more important that artificial intelligence (AI) and the ability to use data, advanced analytics and digital technology to deliver a better customer experience.
Top #Fintech Influencer Interview with Jax Finance
LinkedIn
May 06, 2017
In a top 20 #Fintech Influencer interview with Jax Finance, I share what the future of finance is going to look like, how investement strategies in FinTech are going to change and what the biggest trends right now are.
Banking Industry Still Taking Small Steps with Big Data
LinkedIn
March 10, 2017
The vast majority of banking and financial firms globally believe that the use of insight and analytics creates a competitive advantage. The industry also realizes that they are sitting on a vast reservoir of data and insight that can be leveraged for product development, personalized marketing and advisory benefits.
Predictive Analytics is the Future of Financial Marketing
LinkedIn
March 06, 2017
Analytics has been at the core of retail bank marketing for decades. But despite the proliferation of data, the ability to effectively leverage insights for a personalized customer experience and enhanced profitability has remained elusive.
Closing the Digital Divide Between Banks and Customers
LinkedIn
March 03, 2017
There has never been a time where the focus on the customer experience has been greater. The banking industry needs to re-imagine how they deliver and measure customer satisfaction to be able to meet growing consumer expectations.
Lemonade: The Mobile-Based, AI-Fueled Insurance Industry Disruptor
LinkedIn
March 02, 2017
Lemonade, the mobile-based, peer-to-peer insurance startup has been been dubbed, “The Uber of insurance”. Providing consumers with policies at a fraction of the cost of what competitors offer, can this start-up disrupt a major category of financial services?
Needs Identification and Transparency Results in Sales Success
LinkedIn
March 01, 2017
Recent disclosures around deceptive sales practices at Wells Fargo has forced banks and credit unions to review their own procedures. A study by JD Power provides insight into ways the industry can improve sales results while regaining the trust of consumers.
Marketers Unprepared for Data-Driven Future
LinkedIn
February 27, 2017
New technologies and advanced analytics have the potential to create an exceptional customer experience. Unfortunately, most banking organizations continue to use the same outdated, siloed processes.
Named one of the most influential people in banking.
Partner with an energetic and compelling presenter who earns the highest ratings at industry events. Reward your audiences with one of the world’s most recognized financial services experts.
Jim Marous is consistently rated as one of the top 5 most influential people in banking and one of the most sought after keynote speakers for industry and corporate events. Known for his understanding of the disruption in the banking industry, Marous is the co-publisher of The Financial Brand, and owner and publisher of the Digital Banking Report. Jim speaks on innovation, digital transformation, customer experience, marketing strategies, channel distribution, payments and change management.
Jim has been featured on CNBC, CNN, Forbes, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker, Fintech Finance and Accenture and has spoken to audiences worldwide.
Marous has also advised the White House on banking policy and is a contributor for Forbes and the Breaking Banks radio show.
DIGiTAL BANKING REPORT
Digital Banking Report
February 01, 1994
Recognized as one of the most influential people in banking and a top 5 global influencer, Jim Marous is the owner and publisher of the Digital Banking Report and co-publisher of The Financial Brand.
The subscriber-based Digital Banking Report (previously the Online Banking Report), focuses on key digital challenges and opportunities in the financial services industry. Published 9 times a year, the Digital Banking Report provides in-depth analysis to financial institution executives globally.
Jim Marous – Keynote Speaker Promo Sizzle Reel
Jim Marous
June 14, 2018
One of the most influential people in banking, and a top 5 Fintech influencer, Jim Marous is the co-publisher of The Financial Brand, and owner and publisher of the Digital Banking Report. Marous speaks on innovation, customer experience, marketing strategies, channel distribution, payments and digital transformation.
Jim has been featured by CNBC, CNN, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker, Accenture, Fox News and Forbes and has spoken to audiences worldwide.
Marous has also advised the White House on banking policy and is a regular contributor and guest host for the Breaking Banks radio show.
Your business needs to embrace these tech trends to dominate
TCNTV
September 03, 2020
September 2020 - Jim Marous is an internationally recognised financial industry expert and a banking advisor to the White House. Jim speaks with The Capital Network’s Executive Director Lelde Smits about the next big technology trends of this century.
“In the future, the [banking] interface will not be a branch, a computer, or even a phone”
Kantox
February 22, 2017
Similar to many financial and non-financial industries, retail banking is directly affected by new innovations and developments such as AI, machine learning, contextual design or the cloud. The way these will impact the current market players and the opportunities they open to newcomers is something still to be seen.
The influencer interview: Jim Marous, publisher of the Digital Banking Report and co-publisher of The Financial Brand
Bobs Guide
February 20, 2017
Jim Marous is a regular keynote speaker with a wealth of experience in banking, financial services innovation and consumer trends. When he's not speaking at conferences, he regularly writes for the The Financial Brand, a media outlet and website for financial marketers and executives. He is also the owner and publisher of the Digital Banking report.
Bank Marketing: Dump Data Scientists -- Try Marketing By Walking Around
Forbes
March 09, 2016
The “2016 Guide to Financial Marketing” published by the Digital Banking Report doesn’t actually say banks should give up on marketing analytics, but in showing how bad they are at it, the report inadvertently makes a pretty strong case for dumping sophisticated customer data analysis and trying something else.
Jim Marous Interview: 2016 Banking Trends Recap
MONEY SUMMIT
March 07, 2016
This week we interviewed Jim Marous, owner and publisher of the Digital Banking Report and co-publisher of The Financial Brand. Marous recently released the 2016 Retail Banking Trends and Predictions report, where he and his team present highlights from their panel of nearly 100 financial industry global influencers. The report is worth downloading in full, which you can do
FINTECH, CX & LESSONS FROM INNOVATORS
Accenture
January 01, 2016
Named as one of the most influential people in banking and a top 5 Fintech Influencer to Follow, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and publisher of the Digital Banking Report. Marous advises on innovation, portfolio growth, customer experience, marketing strategies, channel shift, payments and digital transformation within the financial services industry.
Veteran Banker Bets Branchless Banking’s Time Is Here… Finally6
THE WALL STREET JOURNAL
June 08, 2015
A finance-industry veteran is launching a new branch-less bank, betting that the explosion in smartphone adoption means the time in finally here for a bank that interacts with its customers almost entirely on a mobile app
Target Marketing: Banks Pitch Products Through Smartphones
AMERICAN BANKER
June 20, 2014
Imagine walking into an auto dealership with your smartphone in hand and, moments after arriving, the phone buzzes with a message from your bank offering options for car loans.
Banking with Apple? Millennials prefer Google, Amazon
CNBC
May 28, 2014
Apple products have disrupted the phone, computer and music markets, but support for the tech giant to move into financial services is flagging.
An Accenture survey out Tuesday showed just 34 percent of millennials—and 20 percent of respondents aged 35 to 54—would bank with Cupertino, California-based Apple if it offered those services. More millennials would bank with Google and Amazon, according to the survey, part of a broader report titled "Everyday Bank: A New Vision for the Digital Age."
Making millennials “Sticky” The changing role of the CMO in the financial services industry
The Economist Intelligence Unit
January 01, 2013
Confident. Connected. Open to change. That’s how
the Pew Research Center describes the millennial
generation in its definitive 2010 study Generation
Next.
Unlocking Growth Mode Series #3 How Banks Are Failing Their Most Valuable Clients
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May 21, 2025
While consumer digital banking has seen tremendous innovation, commercial and wealth management sectors often lag behind, creating frustration for some of banking's most valuable customers.
We're joined on the Banking Transformed podcast by Alex Jimenez, Lead Principal Consultant at Backbase. Alex
An Inside Look at Zions Bank's Core Systems Modernization
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May 20, 2025
In an industry where legacy infrastructure often dates back decades, core conversions represent immense challenges and transformative opportunities. As part of the Executive Leadership Series, sponsored by Naehas and recorded live at the Financial Brand Forum, we had the opportunity to speak with Je
Aligning Technology and Strategy for Banking Success
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May 15, 2025
This episode of the Banking Transformed podcast, as part of the Experience Factor series, sponsored by Q2, tackles the persistent gap between recognized trends and strategic priorities revealed in the 2025 Retail Banking Trends report.
Fabio Biasella from EngageFI helps listeners develop frameworks
How U.S. Bank is Building a Resilient Digital Bank
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May 13, 2025
As financial institutions navigate an increasingly complex digital landscape, they face the dual challenge of driving innovation while maintaining the security and reliability that customers expect. Dominic Venturo, Senior Vice President and Chief Digital Officer at U.S. Bank, has been at the forefr
Unlocking Growth Mode Series #2 Bridging Digital Banking Implementation Gaps
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May 07, 2025
In the financial services industry, we often see a critical gap between technological potential and practical implementation. Financial institutions must bridge this divide, moving beyond the excitement of new technology to achieve measurable outcomes that impact both customer experience and operati
How the CBA Is Navigating Washington's Shifting Political Landscape
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May 06, 2025
With significant shifts in Washington's political dynamics and new regulatory challenges emerging across the banking sector, our discussion today will explore how the CBA is evolving to address these changes while balancing the needs of financial institutions and consumers alike.
Banking Under Siege: Building Resilience Against Rising Fraud
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May 01, 2025
Since 2020, financial institutions have faced a perfect storm – rising funding costs, increased delinquencies, and now, a dramatic surge in sophisticated fraud attacks.
We're joined on the Banking Transformed podcast by two experts from TransUnion who are at the forefront of understanding and c
How Ally Bank is Using AI to Reshape Financial Services
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April 29, 2025
In an industry where customer trust is paramount, financial institutions like Ally are navigating the delicate balance between rapid innovation and robust security. As part of the Executive Leadership Series, sponsored by Naehas and recorded live at the Financial Brand Forum, we'll explore how Ally
Unlocking Growth Mode Series #1 Unlocking Banking's Growth Mode
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April 23, 2025
The banking industry faces unprecedented pressure to shift from reactive service models to proactive engagement strategies. However, many institutions are still hindered by fragmented customer data, disconnected channels, and limited AI capabilities. Banking's future belongs to institutions that can
How Jenius Bank is Revolutionizing Banking with Personalized Insights
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April 22, 2025
In less than two years, Jenius Bank has surpassed $2 billion in deposits and loans, and recently launched a next-generation mobile and online banking platform that promises to transform how customers understand and manage their finances. The focus has been on leveraging technology to deliver persona
From Data Overload to Strategic Insights
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April 17, 2025
Despite having accumulated vast amounts of customer data for decades, many financial institutions struggle to effectively harness this information for strategic advantage. Legacy systems, organizational silos, and competing priorities often leave valuable data isolated and underutilized.
Meanwhile,
How Top Banks Are Turning Customer Experience into Sustainable Growth
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April 15, 2025
In a world saturated with digital noise, where customer loyalty is increasingly rare, how can traditional banks not just survive, but thrive?
I’m joined on the Banking Transformed podcast by Kartik Ramakrishnan, CEO of Financial Services at Capgemini, to discuss the eye-opening findings from thei
Stop Marketing Like It’s 1999
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April 08, 2025
In an evolving banking ecosystem, CMOs must approach AI as a transformative force while avoiding the pitfalls of short-term thinking. To drive differentiation, forward-thinking marketing leaders must leverage first-party data foundations, AI tools, and human creativity and stop marketing like it’s
Beyond the Hype: AI Applications Transforming Banking
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April 03, 2025
According to Avanade's latest AI Value Report, 59% of these institutions have already embarked on AI transformation journeys, with a third claiming completion. Yet beneath this enthusiasm lies a complex reality: many banks expect quick returns while still building fundamental capabilities in data ma
ProSight Doubles Down on Helping the Banking Industry Thrive
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April 01, 2025
As financial institutions navigate rapid technological change, evolving customer expectations, and increasingly complex regulatory environments, industry associations like ProSight play a crucial role in providing guidance, resources, and community.
Revolutionizing Small Business Banking in 2025
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March 25, 2025
Small businesses are facing unprecedented challenges alongside remarkable opportunities as they respond to the digitalization of engagement, an uncertain geopolitical landscape and increasing consumer expectations. More than ever they want their financial institution to be a partner in their journey
How Experience-Driven Design Is Revolutionizing Physical Engagement
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March 19, 2025
As financial institutions navigate the challenges of digital transformation while maintaining relevant physical spaces, organizations must focus on reimagining how to connect with customers in an increasingly digital world. This must include a shift from transaction-focused branch designs to experie
Building Engagement at Speed and Scale
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March 04, 2025
Financial institutions face unprecedented challenges in product innovation and customer communication. From managing complex compliance requirements to optimizing offer management across multiple channels, banks struggle with outdated systems that hinder their ability to compete effectively.
Unlocking Patterns of Success in Digital Transformation
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February 25, 2025
In today’s rapidly evolving world of fintech and digital transformation, success is often painted as a glamorous journey of resilience and grit. But the reality is far more complex—and far less forgiving.
In this episode of Banking Transformed, we sit down with renowned fintech leader and autho
2025 Banking Forecast: Why Technology Alone Won't Drive Growth
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February 19, 2025
The 2025 Retail Banking Trends and Priorities Report reveals an industry in transition. While 51% of institutions are actively implementing digital transformation efforts, 22% struggle with implementation or have halted their efforts. Key priorities focus on improving digital experiences (52%) and e
Breaking Down Barriers to Deploy GenAI Solutions Faster
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February 12, 2025
While banks have successfully implemented GenAI for internal processes and back-office operations, they struggle to achieve meaningful ROI on customer-facing solutions like agent assist and Conversational IVR due to regulatory compliance requirements, data privacy concerns, and model explainability
Transforming Banking Data into Customer Value
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February 11, 2025
Several key data trends are transforming the competitive landscape of banking. First, the emergence of Agentic AI is prompting institutions to reconsider how they organize and use customer data. Second, vendor consolidation is compelling banks to take greater control of their data strategies. Third,
Alternative to Core Replacement That Redefines Digital Finance
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February 05, 2025
Legacy core systems, often decades old, restrict innovation and limit the ability to offer personalized digital products. Traditional "rip and replace" approaches to modernization are risky, expensive, and time-consuming. Organizations need a solution enabling speed and scale innovation while preser
Maximizing Value from Technology Investments
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February 04, 2025
Three-quarters of banks report that legacy infrastructure poses significant barriers to implementing new digital solutions. This creates a complex challenge of balancing innovation with addressing budgetary constraints and maintaining operational efficiency.
Unlocking Value Through Data-Enabled Core Systems
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January 28, 2025
Financial institutions of all sizes face mounting pressure to compete with tech giants, global banks and nimble fintechs while meeting rising customer expectations for personalized experiences. The key to success lies not in matching their scale, but in leveraging data more effectively through moder
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How Will The Coronavirus Impact The Banking Ecosystem?
Innovation in Banking Demands Supportive Culture from Top Down
The Financial Brand
Consumers Prefer Digital Banking Capabilities Over Branch Proximity
Banking Industry Fails to Meet Personalization Expectations
Voice Payments Take Center Stage as Google and Walmart Partner to Compete with Amazon
Get the Latest in Retail Banking Research
The Future of Banking Depends On Open Banking APIs
Will Augmented and Virtual Reality Replace the Bank Branch?
Digital Payments Approaching Universal Acceptance
The Rise of the Digital-Only Banking Customer
Banking Must Move From Mobile-First to AI-First
Not All Mobile Banking Apps Are Created Equal
The Future of Banking Depends On Open Banking APIs
The Rise of the Digital-Only Banking Customer
AI is the New UI
Top #Fintech Influencer Interview with Jax Finance
Banking Industry Still Taking Small Steps with Big Data
Predictive Analytics is the Future of Financial Marketing
Closing the Digital Divide Between Banks and Customers
Lemonade: The Mobile-Based, AI-Fueled Insurance Industry Disruptor
Needs Identification and Transparency Results in Sales Success
Marketers Unprepared for Data-Driven Future
Jim Marous
DIGiTAL BANKING REPORT
“In the future, the [banking] interface will not be a branch, a computer, or even a phone”
Jim Marous Interview: 2016 Banking Trends Recap
Banking with Apple? Millennials prefer Google, Amazon
How Ally Bank is Using AI to Reshape Financial Services
Unlocking Growth Mode Series #1 Unlocking Banking's Growth Mode
How Jenius Bank is Revolutionizing Banking with Personalized Insights
From Data Overload to Strategic Insights
How Top Banks Are Turning Customer Experience into Sustainable Growth
Revolutionizing Small Business Banking in 2025
Unlocking Patterns of Success in Digital Transformation
Transforming Banking Data into Customer Value
Maximizing Value from Technology Investments
