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Dave Holloway

Founder at Wonder Leads

Leeds, United Kingdom

Hello! I'm Dave – an entrepreneur, bestselling author, multi-award-winning marketer, and a champion for positive communication.

Since 2007, I have run BML; a multi-award winning B2B branding agency based in Leeds (UK) where we live with our two children.

Throughout my time running a business, cold outreach was my biggest headache. Everything I tried was either too miserable, too expensive or too ineffective to justify my time.

In the hunt to find a solution, I developed a method now honed and documented in my award-winning and best-selling book, Wonder Leads. An approach built on positivity and proved to be nearly 20x more effective than cold calling.

I now teach others how to overcome similar challenges through the books, courses, coaching and software we offer at Wonder Leads.

I’m a firm believer in social responsibility. That’s why I helped set up Prints For Charity – a website that raises thousands of pounds for charities by selling original artwork. It’s also why we donate 1% of all Wonder Leads sales to organisations that support positive communication.

My goal is to help businesses build meaningful connections with the people who matter to them; if we could all do that, who knows what incredible things we might accomplish?

Available For: Advising, Authoring, Consulting, Speaking
Travels From: Leeds, West Yorkshire
Speaking Topics: Sales, Marketing

Dave HollowayPoints
Academic10
Author125
Influencer13
Speaker29
Entrepreneur105
Total282

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Sales & Marketing
Theatre: Global
Media Experience: 14 years
Last Media Interview: 09/17/2021

Areas of Expertise

Marketing 51.88
Sales 77.63
Lean Startup 34.90
Digital Transformation 30.03
Digital Disruption
Design Thinking 31.03
Business Strategy 33.01
Retail 34.71
Social 35.25
Public Relations 37
Startups 33.47

Industry Experience

Automotive
Chemicals
Engineering & Construction
Federal & Public Sector
Financial Services & Banking
Healthcare
High Tech & Electronics
Higher Education & Research
Manufacturing
Media
Professional Services
Telecommunications

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Publications

1 Academic Certification
1st Class BA Hons Graphic Communication
University of Wolverhampton
July 01, 2002
A first class honours degree in graphic communication.

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Tags: Design Thinking, Marketing

9 Article/Blogs
Bridging The Empathy Gap in sales and marketing
Wonder Leads
May 09, 2021
The more you bridge the empathy gap, the closer you get to building meaningful connections. That’s when the magic happens.

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Tags: Marketing, Sales, Social

How to craft a remote pitch that gets you noticed
Enterprise Nation
March 11, 2021

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Tags: Marketing, Sales

Hate the thought of selling? Try personalised video introductions
Enterprise Nation
February 01, 2021
Guest article for Enterprise Nation

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Tags: Marketing, Sales, Social

Back to Journal Who are my target audience?
BML Creative
January 28, 2019
Many companies lack focus when it comes to their target audience. If you don’t take the time to establish who you are trying to communicate with, you’ll struggle to get the right message to the right people.

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Tags: Marketing, Sales

How can I increase the value of my manufacturing business?
BML Creative
January 03, 2019
In the process-driven world of manufacturing and engineering, the company brand is often an afterthought – something you need to have, but probably only so delivery drivers can find your unit on the industrial estate. A surprising number of businesses take exactly this view, but doing so is a fundamental mistake and it presents a gilt-edged opportunity to any business owner who might be brave enough to take a journey down the rabbit hole of value creation.

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Tags: Business Strategy, Marketing, Sales

How to charge more for similar products and services
BML Creative
January 17, 2018
When was the last time you splurged on a luxury meal in a supermarket? Perhaps you opted for the ’28 Day Aged Aberdeen Angus Beef Wellington’ with the attractive sleeve and a shiny badge, followed by the ‘Extra-Creamy New York Cheesecake with Locally-Sourced Orchard Fruits’ and an equally attractive, unusually-shaped box. How did you know those choices would be any better than the cheaper alternatives in the somewhat bland packaging located just a row or two away? The answer is, you most probably didn’t.

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Tags: Business Strategy, Marketing, Sales

Back to Journal Why it’s good business to ignore (some) customers
BML Creative
October 06, 2017
Despite its critical role, marketing is regularly thought of as the ‘fluff’ around a business – a necessary evil that gets in the way of the things that really matter. As an experienced design and marketing professional, I can happily say that it is often with very good reason. All too often businesses get sucked into bad marketing habits… they know that they need to communicate what they do to potential customers, but they forget why. So, what do many businesses end up doing?… They opt for the easy approach. They develop, bland, unremarkable marketing material that appeals to the broadest possible audience simply so they have a presence. They then sit back and expect that – because they are appealing to everyone –everyone will respond. After all, it’s better to go after as many customers as possible, isn’t it?

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Tags: Business Strategy, Marketing, Sales

Back to Journal How brand strategy can help grow your business
BML Creative
May 11, 2017
The major problem faced by your brand lies in its effectiveness. ‘Effective’ branding means targeting the right product / service, to the right customers using the right combination of visual and verbal messages. If you do not have an effective brand, then you are highly likely to be wasting time, money and valuable marketing energy. Most significantly, you are missing a tremendous opportunity to grow your business.

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Tags: Business Strategy, Marketing, Sales

Back to Journal How can a manufacturers brand influence its pricing?
BML Creative
January 30, 2017
Have you ever wondered why Ferrari can co-exist in the same marketplace as Ford? They both sell four-wheeled engine-powered vehicles. Both their products can drive on the same roads as each other and are subject to the same speed restrictions. Both companies are trying to build the best vehicles they can (after all, who would want to build a stinker of a car just to charge less for it?).

The real difference comes from the fact that both companies know their target markets and understand how to connect with them.

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Tags: Business Strategy, Marketing, Sales

1 Book
Wonder Leads
Jolly Funnel Books
November 01, 2020
Imagine if your outbound sales techniques were 20x more effective than they are now.

This book can make it happen...

Wonder Leads is an innovative new approach to business development. It centres on individually personalised sales videos delivered through LinkedIn, where it’s proved to be almost 20x more effective than cold calling at generating warm leads.

In this Axiom award-winning sales book (previous winners include Seth Godin, Tony Robbins & Peter Drucker), entrepreneur and champion for positive communication Dave Holloway reveals a 6-step approach to effective social selling that anyone can follow.

You’ll learn the secrets of successful connecting, storytelling, filming, editing, publishing and measuring. Skills that will help you quickly fill your sales pipeline while simultaneously building meaningful relationships with the people that matter.

It doesn't matter if you’re a virtual selling pro or a video marketing novice. A small businesses owner, solopreneur, start-up founder, freelancer or seasoned sales professional. If you need to grow your customer base, Wonder Leads is the proven way to generate leads without sacrificing your time, money or integrity.

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Tags: Marketing, Sales

5 Book Awards
Bestseller - Amazon Germany - Sales & Selling (English)
Amazon Germany
September 19, 2021
My book Wonder Leads achieved bestseller status on Amazon Germany in the sales and selling (English) category.

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Tags: Sales

Bestseller - Amazon Australia - Sales
Amazon AU
July 10, 2021
My book Wonder Leads achieved bestseller status on Amazon Australia in the sales and selling category.

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Tags: Sales

Axiom Silver Medal
Axiom Business Book Awards
May 01, 2021
Received a silver medal in the Sales category for my debut book, Wonder Leads at the 2021 Axiom Business Book Awards (past winners include Seth Godwin, Peter Drucker, Ryan Holliday and Tony Robbins).

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Tags: Sales

Finalist - Business Book Awards 2021
Business Book Awards
March 01, 2021
Finalist in the Sales & Marketing category at the Business Book Awards 2021.

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Tags: Sales

Bestseller Amazon US - Sales & Selling
Amazon
November 03, 2020
My book Wonder Leads achieved bestseller status on Amazon UK in the sales and selling category just 2 days after publication.

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Tags: Sales

1 Courseware
B2B Lead Generation via Personalised Sales Videos & LinkedIn
Wonder Leads
July 01, 2021
Wonder Leads: Outbound sales for positive businesses that's proved to be nearly 20x more effective than cold calling.

A dynamic Udemy course that has attracted over 17k students for over 150 countries with an average rating of 4.7/5 stars.

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Tags: Marketing, Sales, Social

4 Founders
Wonder Leads
Wonder Leads
November 01, 2020
Helping B2B sales take flight through remarkably positive personalised video.

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Tags: Business Strategy, Marketing, Sales

Commscanner
Commscanner
November 01, 2018
Commscanner is online software that helps you deliver, track and analyse all your online and offline communications effectively. With Commscanner, you can achieve greater impact and improved value-for-money, even when resources are tight.

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Tags: Marketing, Public Relations, Startups

Prints For Charity
Prints For Charoty
October 01, 2013
A unique collection of artwork created by Leeds branding agency BML, raising money in aid of local charities.

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Tags: Marketing, Retail, Social

BML Creative
BML Creative Ltd
April 04, 2007
BML is a B2B branding agency focused on manufacturing, engineering & industrial markets. We help UK industry to thrive.

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Tags: Business Strategy, Marketing, Sales

3 Industry Awards
Digital Enterprise Top 100 - 10 Leading Lights
Digital Enterprise, European Digital Development Fund & Northern Powerhouse
January 27, 2021
Selected as one of the leading lights from The Digital Enterprise Top 100 awarded by the Leeds City region economic development partnership. The award recognises outstanding digital innovation.

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Tags: Marketing

Drum DADI Award
The Drum
November 01, 2017
Received a commendation from the prestigious DADI Awards issued by The Drum - an international competition that recognises the best in digital creativity.

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Tags: Marketing

Best Visual Brand - Highly Commended
AHCM Awards
November 01, 2013
Awarded highly commended for Best Visual Brand at the 2013 AHCM Awards for our work on the Leeds West CCG visual
Identity

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Tags: Marketing

1 Keynote
The LinkedIn Lead Generation Summit 2.0
Kate Hore-Lacey
November 17, 2021
Keynote discussion/interview for The LinkedIn Lead Generation Summit 2.0

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Tags: Marketing, Sales, Social

4 Media Interviews
SaaS Sales Performance Podcast Interview
Uhubs
September 21, 2021
Interviewed by Ash Ali (co-author of the Business Book of the year 2021) on the Uhubs SaaS Sales Performance podcast.

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Tags: Marketing, Sales

Getting to know more about… Dave Holloway
Lucas Media
September 02, 2021
An interview with Marc Lucas on his video podcast, Getting to know more about…

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Tags: Marketing, Sales, Social

How to generate more leads for your business
Business Questions
April 01, 2021
Video interview with David Pearce from Business Questions about how to generate more leads for your business.

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Tags: Business Strategy, Marketing, Sales

How I use that… Socialaser with Dave Holloway
Owner Media
March 10, 2021
Live video interview with Rob Hatch exploring how we developed and use our Socialaser personalised video software for B2B lead generation.

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Tags: Marketing, Sales, Startups

1 Panel
Digital Transformation Panel Discussion
Digital Enterprise
March 31, 2021
Invited to be part of a 4-way panel discussion on transformation with other Leading Lights of the Digital Enterprise Top 100.

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Tags: Digital Transformation, Marketing

1 Profile
Uhubs Expert
Uhubs
June 01, 2021
Invited to be an Expert trainer in sales and marketing at the global online sales training academy, Uhubs (noted one on top 100 startups in the UK).

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Tags: Marketing, Sales

3 Speaking Engagements
An Introduction to Personalised Video Marketing
Go Digital Live Conference
September 23, 2021
What could your business achieve if outbound marketing was 20x more effective? In this educational session, bestselling author and founder of Wonder Leads, Dave Holloway, will explain how personalised sales videos can deliver remarkable results without having to sacrifice your time, money or integrity.

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Tags: Business Strategy, Marketing, Sales

Mastering the video pitch
Enterprise Nation
June 18, 2021
A live speaking interview broadcast live to Enterprise Nation members including an extensive Q&A session.

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Tags: Marketing, Sales

Proving value for money in communications
NHS Elect
August 26, 2020
2 talks delivered to a group of healthcare marketing delegates. One on branding, and the other on effective communication and how to measure and demonstrate an effective return on marketing spend.

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Tags: Business Strategy, Marketing, Sales

1 Trademark
Socialaser
Wonder Leads
February 28, 2020
Socialaser is a bespoke software application we have designed and developed to enable the delivery and management of personalised video marketing campaigns.

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Tags: Lean Startup, Marketing, Sales

1 Webinar
Leads, Leads, Leads - an introduction to personalised video marketing
Leeds Digital Festival
September 28, 2021
A dynamic live stream presentation delivered as part of Leeds Digital Festival 2021

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Tags: Business Strategy, Marketing, Sales

1 Whitepaper
Engineering Customers
BML Creative
March 14, 2019
How to influence the B2B buying process and attract more high value customers.

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Tags: Business Strategy, Marketing, Sales

2 Workshops
Generating Leads through LinkedIn through personalised video
Enterprise Nation
July 22, 2021
Delivered a virtual workshop for the a School of Sales programme run by Enterprise Nation & Salesforce.

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Tags: Business Strategy, Marketing, Sales

Brand Strategy Workshops
BML Creative
February 01, 2020
As Chief Brand Strategist for my branding agency, BML Creative, I have carried out numerous live brand strategy workshops to board level executives for high profile companies such as Croda plc, Everard and Burton Safes.

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Tags: Business Strategy, Marketing, Sales

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Dave Holloway