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Charles Araujo

Keynote Speaker, Tech Industry Analyst & Author at The Digital Experience Report

New York, United States

Charles Araujo is a technology analyst and internationally recognized authority on the Digital Enterprise, the Digital Experience, and the Future of Work. Researching Digital Transformation for over 10 years, he is now focused on helping leaders transform their organizations around the digital experience and to reimagine the future of work. Publisher and principal analyst of The Digital Experience Report, founder of The Institute for Digital Transformation, co-founder of The MAPS Institute, and author of three books, he is a sought-after keynote speaker and advisor to technology companies and enterprise leaders.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: New York, NY
Speaking Topics: .HUMAN: Unleashing Imagination, Creativity and Empathy to Find Advantage in the Digital Era, The New Digital Experience Supply Chain — and How It Will

Charles Araujo Points
Academic 0
Author 238
Influencer 29
Speaker 0
Entrepreneur 0
Total 267

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Technology
Theatre: Worldwide
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

Agile 30.07
AI 30.01
Analytics 32.61
Big Data 30.06
Blockchain 30.08
Business Strategy
Change Management
Cloud 30.12
Customer Experience 31.77
Cybersecurity 30.04
Design Thinking 32.92
Digital Disruption 30.05
Digital Transformation 32.50
Ecosystems 33.62
Emerging Technology 33.03
Future of Work 30.11
Innovation 30.08

Industry Experience

Financial Services & Banking
High Tech & Electronics


58 Article/Blogs
The End of This LinkedIn Newsletter & a Minor Rebrand
June 13, 2023
I wanted to let you know that I've decided to sunset the LinkedIn version of The DX Report (formerly The Digital Experience Report, more on that in a moment) and have moved it exclusively to SubStack.

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Tags: Digital Transformation, Future of Work

The No-Code (R)evolution: The Shifting Landscape of Low-Code and No-Code Development
June 21, 2022
In this report, I take a deep dive into the evolution of the low-code and no-code sector including Appian, OutSystems, Mendix, ServiceNow, Salesforce, SAP, Skuid, Appify, and AgilePoint, and why I feel it’s becoming a revolution. Also, why efficiency is the enemy, one CIO goes all in on the customer experience, and a profile on ServiceNow’s Bill McDermott. Plus new studies from Workato and Verint, and news from Luminai, Mattermost, UiPath, Medallia, Talkdesk, InMoment, Next Matter, Submittable, Invoca and DealHub.

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Tags: Digital Transformation, Future of Work

The (Tech) Sky Is Falling. Or Is It?
June 15, 2022
Let’s begin this analysis by acknowledging that plenty of not-so-great news is floating around. Just today, the Fed raised its benchmark rate by 75 basis points — the largest increase since 1994. Even the rosiest reading shows inflation up by over 8%. At the same time, recessionary threats are looming, with Jamie Dimon, CEO of JPMorgan Chase, just two weeks ago warning of a coming “economic hurricane.”

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Tags: Digital Transformation, Future of Work

Three Industry Luminaries Help Me Unpack Why Business Architecture is an Essential Player in the ExTech Market
April 27, 2022
If you’re reading this, you probably know that what I call the ExTech market is the ecosystem of technologies necessary to design, deliver, manage, and support a winning digital experience. And I explicitly exclude core infrastructure, including cloud and data architecture, from this market space.

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Tags: Digital Transformation, Future of Work

Adobe Hits a Solid Digital Experience Note, But Is It Missing an Opportunity?
March 21, 2022
In this report, we discuss Adobe’s message during last week’s Summit, its missed opportunity, and a conversation with Brent Leary, Paul Greenberg, Doug Anderson and the CRM Playaz team. Also, a study by Sitel Group examining the relationship between the Customer Experience and Digital Transformation, a new Microsoft study shows that employees are prioritizing wellness, and a brilliant analysis in Future about a fresh look at measuring productivity. Plus news from Wrike, Progress, Webhelp, Oracle, Adobe, HubEngage, Forethought, Moogsoft, Medallia, Zmags, 8×8, Webflow, Dialpad, BMC, Gloat, Klaxoon, Qualtrics, Cresta, inFeedo, and Staffbase.

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Tags: Customer Experience, Future of Work

Two CEOs Lay Bare the Messaging Crisis Sweeping Across the ExTech Market
March 07, 2022
For the time being, I will be publishing The Digital Experience Report every Monday here on LinkedIn. However, if you'd like to receive it when it is first published on Sunday (or to be safe, as I don't control this platform), you can also subscribe here.

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Tags: Digital Transformation, Future of Work

IDG Contributor Network: Is all-in on the cloud a real strategy?
Import from
March 27, 2019

 [Disclosure: Many of the companies mentioned in this article – OutSystems, AgilePoint, Compuware, CA, SkyTap and WaveMaker – are current or past clients of the author.]The scene opens with the blue-grey drabness and cold columns typical of an old-school bank.A man walks through the scene la

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Tags: Cloud

IDG Contributor Network: The 3 surprising secrets that drive innovation in the digital era
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March 08, 2019

What if everything you knew about innovation was wrong?The fear of digital disruption and the boundless opportunities that are arising as we enter the digital era are making innovation a critical topic for CIOs and their C-suite counterparts.As a result, enterprises are launching innovation-focus

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Tags: Digital Transformation, Innovation

IDG Contributor Network: Tapping into the WeWork Effect with an app?
Import from
February 19, 2019

Eight short years ago, the words “we” and “work” were innocuous enough. Today, the phrase WeWork can cause a range of emotions including awe, disdain, joy, and, at least for its erstwhile competitors (whose ranks are growing), fear.Using what the New York Times called its “…recipe [of

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Tags: Digital Transformation, Digital Disruption

IDG Contributor Network: The hidden challenges undermining the customer experience
Import from
February 07, 2019

He traveled all around the world and everywhere he wentHe'd use his word and all would say there goes a clever gent—Lyrics from “Supercalifragilisticexpialidocious”
In the movie Mary Poppins, everyone’s favorite nanny shared with the world “the word to say when you don’t know what to

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Tags: Customer Experience

IDG Contributor Network: Why a computer may be your next manager
Import from
January 18, 2019

There’s a new drinking game that is sweeping across after-work corporate watering holes.Everyone takes turns guessing how long it will be until their job is automated out of existence. After every guess, everyone drinks.There is a steady drumbeat of news and analysis that predict a certain demi

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Tags: Emerging Technology

IDG Contributor Network: The ‘future of work’ in the digital era may not be what you think
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January 09, 2019

I remember walking through the turnstile at Disneyland as a kid. The moment we were actually in the park, I knew exactly where I was headed.Like any Southern California native, I had a laundry list of my favorite spots at The Happiest Place on Earth. But at the top of that list — and the place

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Tags: Future of Work

IDG Contributor Network: Has storage become sexy?
Import from
November 19, 2018

When industry veteran Charlie Giancarlo decided a little over a year ago that it was time to step back into a tech company role, he had his pick of opportunities.Coming out of an eight-year stint as a partner at private equity firm Silver Lake Partners, he had an inside track on the future of the

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IDG Contributor Network: Are you ready for the data-driven management revolution?
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October 17, 2018

Amid all the talk about automation, artificial intelligence (AI), and the rising importance of data, there is another trend that is flying beneath the radar of most industry observers: the instrumentation of work.At Dreamforce, Salesforce’s recently held user conference, there was meandering ta

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Tags: Analytics

IDG Contributor Network: The future of big data and AI boils down to one thing
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September 24, 2018

When I started my first business in the mid-90’s I did what most first-time entrepreneurs do — I ordered business cards.Actually, I first had to get an address and order a phone. After all, I couldn’t order business cards without them. Then it was setting up an accounting system, doing the

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Tags: Big Data

Low-Code and the Third Way of App Modernization
August 24, 2018
While the primary driver of the low-code movement was to improve enterprise developer productivity and to create a more agile and collaborative development workflow, the evolution of these platforms has also opened the door to a new hybrid approach to application modernization.

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Tags: Digital Transformation, Agile

Dump IoT to get IoT Right
August 13, 2018
IoT will be one of only a handful of genuinely transformative classes of technology, along with artificial intelligence (AI) and potentially blockchain — but only if enterprise leaders get it right.
The idea that the Internet of Things (IoT) is somehow a single, simple technology is an idea that many business and even IT executives seem to believe.

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Tags: AI, Blockchain, IoT

IDG Contributor Network: It’s a roll-your-own Internet of Things world
Import from
August 10, 2018
For years, my family had a Thanksgiving Day tradition of playing a friendly game of poker.House rules were that the dealer picked the rules of the hand — and boy, were there some crazy, almost unrecognizable versions of poker played around the family dining room table.My personal favorite was a...

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Tags: IoT

The Third Way to Application Modernization
July 20, 2018
A new modernization approach combines new application development platforms with a fresh take on outsourcing, helping enterprises overcome inertia and finally bring their legacy applications into the modern age.
Application modernization is now a top-of-mind issue for virtually every enterprise IT executive.

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Tags: Agile

The Unheralded Digital Era Hero: The Question
July 16, 2018
You always know it when you meet someone who has a two or three-year-old at home. They’re easy to spot because they always have this exasperated look on their face.
The source of this exasperation is the never-ceasing series of one-word daggers to the heart: “Why?”
Young children have an insatiable curiosity, which results in them turning to the people whom they see as the fonts of all wisdom — their parents — for explanations on how everything works.

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Tags: Digital Transformation, Innovation

IDG Contributor Network: LA Fitness, ‘Hotel California’ and the fallacy of digital transformation
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June 21, 2018

It felt like I was living the lyrics of one of my all-time favorite songs.As I sat there staring at the four rows of idle ‘sales counselors’ at LA Fitness, the words from “Hotel California” by the Eagles rang in my head:
'Relax' said the night man,We are programmed to receive.You can chec

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Tags: Digital Transformation, HealthTech, SportsTech

IDG Contributor Network: Is the employee experience the digital transformation linchpin?
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June 05, 2018

There’s a new buzzword in town, and it’s taking the industry airwaves by storm. Our industry’s new object of affection: the employee experience.Of course, the idea that organizations should pay attention to and improve the employee experience in the form of the workplace, the tools, and the

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Tags: Digital Transformation

ManageEngine: A Grounds-up Approach to Managing the Complexity of IT
Import from wordpress feed
April 21, 2018
An Intellyx Brain Candy Brief What would happen if you built an integrated solution to manage the end-to-end complexity of IT operations from the ground-up? This […]

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Tags: Analytics, Big Data

Zugata: Helping Enterprises Create a High-Performance Culture
Import from wordpress feed
April 21, 2018
An Intellyx Brain Candy Brief “Our people are our most important asset.” Most enterprise organizations have a statement similar to this within their mission statement or […]

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Tags: Social

2 trends reshaping the future of IT support
Import from wordpress feed
April 20, 2018
We are in the early stages of a broader transformation in how enterprise organizations look at the role of support. In the near future, support will […]

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3 Books
Performance-driven IT: How Metrics can transform IT services and operations
February 19, 2018
Performance-driven IT forces you to rethink how we use the data that we are swamped with every day. ‘Too much information’ is a common cry in business and this title makes a compelling case for reviewing available data sets. Those that are maintained need to be acted on to refocus the organization on the required strategic outcomes along the way, so that the metrics used to measure and manage performance become dynamic. Running IT is not what it used to be. That’s true in both the good and the bad sense. The days of running IT by the ‘seat of your pants’ with your army of heroes dashing from one fire to the next are long gone.

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Tags: Analytics, Digital Transformation

The Ecosystem Advantage: How to Build the Digital Ecosystem That Will Help You Win in the Digital Era
Institute for Digital Transformation
October 16, 2016
IT as we know it may be dead, but it’s future success in creating competitive advantage will come down to one thing: creating a digital ecosystem.

The changes that Charles Araujo described in his best selling book, The Quantum Age of IT: Why Everything You Know About IT is About to Change, are well underway. As an IT leader, you see the changes occurring at an alarmingly increasing rate.

You need to guide your organization through this period of disruption and confidently into the future. You need to find opportunity amid the chaos. But how?

In The Ecosystem Advantage, Araujo explains why the answer is to build a “digital ecosystem” that will power IT into this future.

Based on interviews and insights from senior IT executives across a wide range of industries, Araujo explains that while “cloud” is a significant part of both the disruption and the solution, the true answer to creating competitive advantage is not found in “cloud”, “hybrid” or any other trendy buzzwords flying around the IT industry.

Creating meaningful business advantage occurs only when IT leaders build and nurture complex digital ecosystems that deliver the speed, agility and integration that the modern Digital Enterprise requires. This means more than just changing your approach to technology - it demands organizational and cultural changes as well.

In this concise “micro book”, Araujo explains the real role that cloud will play in your future, the essence of the modern digital ecosystem and how to put your organization on the path toward creating an Ecosystem Advantage.

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Tags: Digital Transformation, Emerging Technology, Ecosystems

The Quantum Age of IT: Why Everything You Know About IT is About to Change
It Governance Publishing
November 29, 2012
'IT as we know it is dead.' Forces are at work that are reshaping the very fabric of the IT organization. Driven by our own history, changing perceptions of how technology should work and newfound, but very real, competition, IT organizations are struggling to evolve - but into what? In The Quantum Age of IT, Charles Araujo examines what has led us to this point and what it means to the future of IT organizations. With a broad perspective on the fundamental changes affecting the industry, he offers practical guidance that every IT professional needs to compete in this new era of IT. Whether you are an IT executive, or just beginning your career, this book will offer you the key insights you need to understand what is happening and what is coming. Understanding that future, Araujo blends a wide range of research and case studies to help you discover the skills you must develop in order to succeed and thrive in The Quantum Age of IT. As you read this book, you will be able to: • Understand how and why your IT function has changed and define its future role • Compete in this new age by embracing the five traits that will define the IT organization of The Quantum Age • Remain effective and relevant as you understand and implement fundamental changes to future-proof your IT function • Maintain and develop excellent customer relations by better understanding your clients and their requirements • Meet the unique needs of all your customers, as you adopt the five key skills that all IT professionals will have to have • Learn from the past and look forward to a bright future!

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Tags: Customer Experience, Design Thinking, Digital Transformation

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