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Danielle Guzman

Global Head of Social Media at Mercer

New York, United States

50013 Followers

Danielle Guzman is the Global Head of Social Media at Mercer, an organization that delivers advice and technology-driven solutions that help organizations meet the health, wealth and career needs of a changing workforce. Previously at AIG for ten years, Danielle was the Global Head of Product Development and most recently the Global Head of Customer Insight for their Consumer Insurance business. Danielle is a passionate champion of continuous learning, which is essential in the fast moving social space, with more than 15 years of marketing experience in financial services and insurance.

Danielle GuzmanPoints
Academic0
Author10
Influencer623
Speaker0
Entrepreneur30
Total663

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Enterprise

Areas of Expertise

Future of Work 30.19
Leadership 30.03
Marketing 34.28
Social 36.49
InsurTech 42.61
Culture 30.06
Digital Transformation 30.02

Industry Experience

Financial Services & Banking
Insurance
Professional Services

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Publications

10 Article/Blogs
Shift from Career Paths to Career Experiences: Five Ways to Invest in Yourself Today
LinkedIn
October 04, 2019
The future belongs to the curious. The brave. To everyone. There is no shortage of quotes and platitudes about the future, but they all draw on the same kernel of truth:

The future belongs to those who want it.

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Tags: Social, Marketing, InsurTech

Culture is Key to Achieving an Unbiased, Gender-Equal Future of Work: A 5-Step Framework for Success.
LinkedIn
July 20, 2019
As audiences around the globe tuned into the 2019 FIFA Women’s World Cup earlier this month, much of the conversation on social media has — quite appropriately — focused on issues such as pay equity and gender equality. Many commentators have pointed out the nearly US$370 million pay gap that separates this summer’s tournament from the men’s counterpart last year, and it’s clear from the early matches alone that there’s no such disparity in the quality of play from some of the world’s greatest athletes.

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Tags: Social, Marketing, Culture

Women In Leadership: It's Time to Surmount Barriers and Bias
LinkedIn
March 09, 2019
In 51 BC Cleopatra became queen of the Egyptians. In 1429 Joan of Arc successfully defended the city of Orleans from siege. In 1920 Susan B. Anthony’s suffragette movement earned women the right to vote in the US. And in 2221 women will (hopefully) earn equal pay for equal work as men. If you’ve noticed the backwards trend, you’re not alone.

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Tags: Social, Leadership, Marketing

Building Community in a Digital World: A Global Dialogue at the World Economic Forum Annual Meeting
LinkedIn
January 24, 2019
How do business leaders, industry experts, and passionate thought leaders all participate in one of the most exclusive events on the international calendar? SOCIAL MEDIA.

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Tags: Social, Marketing, InsurTech

Global Growth, Local Flavor: Three Reasons Why the Future in Emerging Markets is People First.
LinkedIn
November 19, 2018
Imagine you’re tasked with creating a brand new city from scratch. A broad, meandering river cuts through a level plateau of arable land, and you’re responsible for whatever’s to come. What do you do first? Lay out a street grid? Install emergency services? Block off land for preservation and development? Think wisely, because your next decision may determine the fate of your city’s inhabitants for generations to come.

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Tags: Social, Marketing, InsurTech

Five Workplace Trends Shaping The Future Of Work: Which Are Most Important to You?
LinkedIn
October 22, 2018
Often when we talk about the future of work we focus on how fast things are changing and how technology, such as AI, is impacting, well, everything. This rapid digital transformation is bringing about an equally rapid human transformation. These shifts demand flexibility, reward up-skilling and are driven by purpose.

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Tags: Digital Transformation, Future of Work, InsurTech

Four secrets to Unleashing Employee Advocacy to Power Your Brand
LinkedIn
July 05, 2018
In my experience there is almost universal agreement that employee advocacy must play a key role in brand building and client growth on social channels. In fact, I’ve the seen the power of it come to life at Mercer. The real question isn’t ‘should I do it’ – it’s how.

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Tags: Social, Marketing, InsurTech

Five Ways to Start Driving Impact on Social Media
LinkedIn
April 16, 2018
Social media platforms. They are the greatest places to promote your organization, your thought leadership and yourself. So, how do you build your brand online and drive impact?

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Tags: Social, Marketing, InsurTech

A Business Leader's Guide to the 2018 Olympics
LinkedIn
February 23, 2018
I’m watching snowboarding, but I’m seeing the future of work
I love this time of year: Premier athletes from around the world come together to compete for themselves and their countries. Over two weeks they showcase skills they have spent years refining. And what a showcase the 2018 Pyeong Chang Olympics in South Korea have been! A few of my favorite moments:

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Tags: Social, Future of Work, InsurTech

3 Ways To Build & Own Your Online Personal Brand
LinkedIn
February 13, 2018
Before we meet someone for the first time—whether professionally or personally—most of us do what?

We look them up online. Same goes for after meeting someone or seeing someone inspiring speak. How people come across to us through Google search and social media platforms directly influences what we think about them and how we engage with them.

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Tags: Marketing, Future of Work, InsurTech

3 Executives
Global Head of Social Media - Mercer
LinkedIn
June 14, 2017
Responsible for overall social media vision and strategy for the organization across all social networks, leading a global team with a focus that includes:
• End-to-end social media campaign strategy, development and execution
• Understanding our core audiences and how to leverage social media to engage and influence
• Driving operations and process to drive a complex and multi-conversation program including planning, creative development, messaging, calendaring, publishing, community engagement, brand reputation management, reporting and innovation
• Managing a suite of agency and partner relationships to drive a successful social media practice at scale across the globe
• Established and leading Influencer Marketing strategy; which includes identifying, sourcing, recruiting and nurturing relationships; creating and enabling opportunities between influencers, the brand and employee advocates
• Leading strategy and team responsible for global employee advocacy strategy; with a global, regional and country persona-based approach integrated with our influencer marketing program

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Tags: Social, Marketing, InsurTech

Global Head of Customer Insight - AIG
LinkedIn
June 02, 2014
Founded AIG's customer insight practice, which provides strategic customer intelligence to the organization, answering the question 'why' and putting the customer at the core of key business questions, strategies and processes. Defined function’s vision and strategy, functional priorities, and recruited all team members. Embedded design thinking approach across organization and aligned consumer insights to business and marketing decisions, to solve for needs and preferences of core audiences.

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Tags: Social, Marketing, InsurTech

Vice President, Customer Experience - Guardian Life
LinkedIn
August 13, 2003
Oversaw 360-person team to drive marketing, training, enrollment services, and e-business strategies across life, disability, medical, and dental product towers. Evangelized and educated organization on value of integrated customer experience culture. Established and drove product development key strategies in partnership with product towers. Oversaw product development life cycle process, including product packaging, advertising, promotions and sales, and distribution strategies. Handled joint ventures with Medco, Destiny Health, and HealthNet, with focus on building product and marketing strategies to deliver on growth targets.

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Tags: Social, Marketing, InsurTech

3 Media Interviews
Employee advocacy at Mercer, with Danielle Guzman
YouTube
July 16, 2020

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Tags: Social, Marketing, InsurTech

Influencer Marketing & Employee Advocacy
YouTube
March 24, 2020
In this episode of #InfluencerChats​ Alistair Wheate is joined by Sarah Goodall and Danielle Guzman as they discuss the connections that influencer marketing and employee advocacy share.

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Tags: Social, Marketing, InsurTech

The Power of Employee Advocacy at Mercer
YouTube
November 14, 2019
Danielle Guzman explains how Mercer empowers employees to advocate for the company in their own authentic voices on social media while also building their personal brands.

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Tags: Social, Marketing, InsurTech

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