Press Release

Author Helen Yu, founder and CEO of Tigon Advisory, announces the release of her new book, Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth


SEATTLE — May 25, 2021 — Author Helen Yu, founder and CEO of Tigon Advisory,  a CXO-as-a-Service growth accelerator, has announced the release of her hotly anticipated book, Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth. The book will be available for purchase on May 25th, 2021.

Helen Yu’s work as a consultant to some of the largest technology companies in the world has earned her a status as a highly respected thought leader. Ascend Your Start-Up has already generated a surge of interest after becoming the very first book to be published as a non-fungible token (NFT). This unique NFT includes a full copy of the book’s text, as well as additional bonuses for the token holder. It is currently available for purchase on OpenSea, one of the largest NFT marketplaces.

Ascend Your Start-Up is dedicated to Helen Yu’s late grandmother, imparting generations of wisdom into the modern era for technologically-minded business. The book aims to help start-ups answer the age-old question, “How do we get to the top?”

Yu asserts that there are distinctive traps that start-ups commonly fall into, and knowing the treacherous terrain on the path ahead is the key to successfully taking the start-up all the way to the summit of the metaphorical mountain. With fundamental wisdom on the 5 disconnects that hold start-ups back and a set of 26 questions that encourage introspection, Helen Yu has created a thought-provoking guide for any start-up seeking to overcome their own obstacles.

Early-release Amazon reviewers are already sounding off with their praise for Ascend Your Start-Up:

“I found Ascend Your Start-Up incredibly motivating and insightful. Helen’s details of her journey in the start-up world make for great reading and provide insight into the ups and downs founders go through. I also found her quest to climb Mount Everest incredibly compelling, fulfilling the promise she made to her grandmother was inspiring.” -Melissa, Amazon Reviewer

Published by Made for Success, this book is a genre-defining guide for start-ups to reach their true potential. Made for Success is excited to pilot publishing this book as an NFT. Ascend Your Start-Up releases as a hardcover, ebook and audiobook on May 25th, 2021 on Amazon and everywhere books are sold.

To learn more about Ascend Your Start-Up, visit here:

Book Details:

Publishing date: May 25, 2021

Format: Hardcover

ISBN: 1641466219

For interviews, please contact Tyler Heathman at Made for Success Publishing. (425) 241-4233.