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Kara Lambert

Neuromarketing Consultant, Founder at Kara Lambert

Adelaide, Australia

An engaging speaker, Kara marries her in-depth understanding of psychology with her practical experience in Management & Business. Kara is determined to educate businesses how to connect to their audience & staff with purpose and effect. She educates her audience on how aligning what motivates business owners, businesses, and audiences makes sense online, offline, & financially.
Kara takes a strategic approach to human-centred business practices, including neuromarketing. She has an acute understanding of what motivates people and how to leverage this understanding to achieve business objectives. Kara’s knowledge of psychology in business is readily applied across multiple scenarios and for all stakeholders (staff, customers, suppliers).
Kara holds a Degree in Psychology and a Graduate Diploma of Management. Kara has worked and consulted with businesses ranging from small service-based industries through to the Australian Federal Government. Kara is a Mentor with the New Venture Institute at Flinders University and the South Australian Brand Ambassador for the Social Media Marketing Institute of Australia.

Available For: Advising, Consulting, Speaking
Travels From: Adelaide, Australia
Speaking Topics: Psychology Hacks for Social Media, The Ugly Psychology of Social Media, Overcoming Imposter Syndrome

Kara Lambert Points
Academic 0
Author 14
Influencer 33
Speaker 9
Entrepreneur 30
Total 86

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 4
Last Media Training: 10/15/2018

Areas of Expertise

Big Data 30.05
Business Strategy 30.79
Change Management
Culture
Customer Experience 30.43
Customer Loyalty
Entrepreneurship 30.76
Health and Safety 30.78
Health and Wellness 30.08
HR
Innovation 30.32
Leadership
Management 30.04
Marketing 30.46
Mental Health 30.29
Startups 30.64

Industry Experience

Aerospace & Defense
Consumer Products
Federal & Public Sector
Financial Services & Banking
Higher Education & Research
Hospitality
Media
Professional Services
Retail

Publications & Experience

1 Advisory Board Membership
Brand Ambassador
Social Media Marketing Institute
September 01, 2018
This exceptional team of dedicated social media marketers bring together different backgrounds, different skillsets and different passions to highlight the diversity in social media. Each of our Ambassadors is a role model is passionate about the social media industry and they each encapsulate the Social Media Marketing Institute's values.

Our Ambassadors are volunteering their time and talents to help develop and grow the Social Media Marketing Institute and be a role model and a leader for the social media industry. We are so thankful for their passion and their dedication.

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Tags: Business Strategy, Customer Experience, Marketing

14 Article/Blogs
10 reasons why small business owners should care about business psychology
Kara Lambert
December 03, 2023
When you think about it, any business’ success relies on someone doing something:
– a customer buys
– a lead requests a quote
– sales staff follows up
– marketing staff create content
– accounts staff pay or chase bills
– warehouse staff pack orders
– managers strategise and lead, and
– a small business owner often wears all of these hats (plus some).
These things are all impacted by psychology. They can also be improved by understanding the psychology behind them.

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Tags: Customer Experience, Entrepreneurship, Marketing

The buyer journey and social media
Kara Lambert
December 13, 2021
Understand the buyer journey and how to use this in your social media marketing

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Tags: Customer Experience, Marketing

People buy from people - or do they?
Kara Lambert
November 12, 2021
Learn the science and psychology behind the saying "people buy from people" and find out if there's any truth to it.

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Tags: Customer Experience, Marketing

20 ways to deliver exceptional customer service – free checklist
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July 23, 2020
Some of you might know why it’s important to deliver exceptional customer service, some might pay it lip service. First up I want to explain to you why it’s financially important to your success. Why it’s important to deliver exceptional customer service The biggest reason I can ever think of

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Tags: Customer Experience, Management, Marketing

Fear of rejection in online business
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July 15, 2020
One of the most common places my coaching clients fear rejection is online posts for their business. I get it, this is their baby and they don’t want it hurt. We put a lot of blood sweat and tears into our work and the last thing we want is to be trolled or ignored or […]
The post Fear of re

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Tags: Business Strategy, Coaching

3 tips when you need consistent leads for your small business
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July 08, 2020
One of the things my coaching clients constantly want is consistent leads to their business. Let’s face it, who can blame them – we all want consistent income and seeing our bank balance grow. But there are three simple errors they make that are easily fixed and will see them have those consiste

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Tags: Coaching

The goal of self-assurance | A Small Business Case Study
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July 01, 2020
A coaching client came to me in tears, their business was failing and what was letting it down was them and their lack of self-confidence and they had a goal of restoring their self-assurance, personally and as a small business owner. What is self-assurance? First of all, a definition. Self-assuranc

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Tags: Coaching

listening versus feeling heard in small business
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June 23, 2020
Tom asked his staff member if they had understood the instructions, “yes” came the answer. Then some 30 minutes later Tom’s phone rang. It was his staff member, asking questions that Tom had answered and the staffer comfirmed hearing. Lily walked into the shop and the shop assistant greeted he

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How to build trust in business partnerships
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June 17, 2020
Many small business owners know that it’s important to build trust in their business partnerships. Some businesses even use it in their marketing or as a point of difference. But why is trust important in the various business partnerships we have, clients, staff, online, actual partners, and how d

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7 ways to overcome the fear of criticism as a small business owner
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June 11, 2020
The fear of criticism, probably one of the most common reasons small business owners tell me when discussing why they have trouble promoting their business. Why do we fear criticism? It’s true that our mind plays tricks on us and it’s there to protect us. When it comes to fearing criticism there

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How self-respect is different to self-confidence when you’re a small business owner
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May 28, 2020
When I surveyed my coaching clients about what they needed as small business owners, they answered ‘self-respect’. When I googled it, self-confidence came up in the results & I thought, “Close Mr Google but they’re different”. So how is self-respect different to self-confidence as a sm

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Tags: Coaching

How doing mindset work as a small business owner is like an onion
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May 20, 2020
I admit, the first analogy I came up with was “How personal development is like an ogre” and then I had the scene from Shrek playing in my brain. You know the one where they are comparing Ogres to parfaits and onions? Yeah, that one. The more I thought about it, the more I could […]
The po

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Clarity in business: Why is it important?
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May 13, 2020
One of the most common things my small business coaching clients want is clarity in their business. Most of them want a clear goal and a clear path to get there. Don’t we all! Well, I’ve sat down and looked at my notes and brought together some key tips for those of you who wonder: […]
The

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Tags: Coaching

Sibyl Magazine
Sibella Publications
January 01, 2020
Monthly author of articles for businesswomen looking to overcome fear and empower action

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Tags: Entrepreneurship, Health and Wellness, Mental Health

1 Corporate Partner
Mentor
Flinders University of South Australia
January 01, 2020
Venture Dorm, our award-winning business accelerator program, is designed to equip you with the skills and mindset you need for the next phase of your journey.
Week by week, the program will give you time, space and support to solve your complex business problem. 8 weeks later, you’ll have clearly defined ‘next steps’ and the confidence you need to take them.

Venture Dorm is hands-on and immersive, whether you have an idea or already have an established business. It is the ideal program for anyone asking themselves ‘What do I need to do to make this happen?’

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Tags: Entrepreneurship, Innovation, Startups

3 Speaking Engagements
Are Facebook Groups Good for Business?
Kate Toon
May 11, 2020
Today I’m going to be giving my tips on how to run great Facebook groups: how to create them, get engagement and keep them enjoyable, profitable and manageable.
I’ll also be talking to my special Guest Kara Lambert, who’s an expert in the psychology behind using social media for engagement and biz success ( why it drives so many of us round the twist.)

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Tags: Business Strategy, Customer Experience, Marketing

The Psychology of Social Media
Social Media Marketing Institute
August 15, 2019
The history and impact of the psychology employed and engaged by social media companies on customers and community

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Tags: Customer Experience, Health and Safety, Marketing

Psychology of Social Media
Big Digital
March 20, 2018
The history and psychology of social media employed and engaged by platforms and the impact on users and customers

http://www.big.digital/speakers/kara-lambert/

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Tags: Big Data, Marketing, Mental Health

Thinkers360 Credentials

1 Badge

Blog

Opportunities

Events

4 Physical Events
Overcoming fear & Imposter Syndrome for business success

Location: Flinders University South Australia    Date : March 06, 2020 - March 06, 2020     Organizer: New Venture Institute at Flinders

Overcoming fear & Imposter Syndrome for business success
Ever heard the saying, “You’re far too smart to be the only thing standing in your way”?
The more business owners I meet, the more I discover how many of the smart ones are holding themselves back. It almost seems like the higher the intelligence, the greater the fear. This session explores the behaviours, grounded in fear and Imposter Syndrome, which hold business owners back and how they can grow their toolbox to tackle fear once and for all.
Your speaker is Kara Lambert
Kara Lambert holds a Bachelor of Arts (Psychology) from Flinders University and continued her interest in the field through a Graduate Diploma of Management (Human Resources). She now serves as the South Australian Ambassador to the Social Media Marketing Institute. Kara has been helping businesses move online since 2000 and has helped establish client-centric online presences from Federal Government through to solopreneurs.

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Feed Your Brain - The psychology of social media – the good, the bad and the ugly

Location: Flinders University South Australia    Date : February 21, 2020 - February 21, 2020     Organizer: New Venture Institute at Flinders

In this Feed Your Brain, you’ll learn what happens to our brains when we use social media, what Facebook discovered when it played with that, and how businesses can leverage it all to develop engaging and relevant content (just like they want us to).
This session draws on research from psychologists and marketing professionals, and Facebook’s own tests, to deliver the cold facts and figures. Don’t despair, Cambridge Analytica will be discussed!
Your speaker is Kara Lambert – The South Australian Ambassador to the Social Media Marketing Institute. Kara’s has been helping businesses move online since 2000 and has helped establish client-centric online presences from Federal Government through to solopreneurs.

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Big Digital Adelaide

Location: Adelaide     Date : March 20, 2018 - March 20, 2018     Organizer: Big Digital

Social Media Marketing education and inspiration for local practitioners and experts

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Social Media Marketing Summit

Location: Sydney    Date : August 14, 2019 - August 15, 2019     Organizer: Social Media Marketing Institute

A Summit to inform and engage Australasia's leading social media experts and agencies in new social media initiatives and education

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1 Online Event
Romance Writers of Australia Conference

Location: Fremantle    Date : August 12, 2020 - August 16, 2020     Organizer: Romance Writers of Australia

Educating the romance writers of Australia on what they need to develop their career as authors

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