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David C. Luna

Founder at GAMMA Digital & Beyond

Berlin, Germany

As an author, keynote speaker and consultant, I've been actively involved in shaping all aspects of many high-profile innovation and transformation projects - from strategy development for a publicly traded company to the launch of new products and services.

I feel comfortable with all company sizes and particularly love challenging projects. For me, innovation means questioning the status quo. And as an entrepreneur, I love getting my hands dirty.

Do you want to help your company:

• Transform its core organization, people & culture
• Speed up its innovation cycle
• create & build rapid prototypes (MVPs)
• Design Sprints (in 5 days)
• Establish an innovation unit
• Utilize various workshop formats (e.g. innovation bootcamps,..)
• Need a keynotes speaker?

Then get in touch with me and let's talk!

Available For: Consulting, Speaking
Travels From: Berlin
Speaking Topics: Innovation, Digital Transformation, Change Management

David C. LunaPoints
Academic0
Author90
Influencer0
Speaker11
Entrepreneur0
Total101

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual

Areas of Expertise

Agile
AI 30.39
Business Strategy 30.31
Change Management 30.88
Culture 30.52
Customer Experience
Design Thinking
Digital Disruption 36.59
Digital Transformation 37.47
Emerging Technology 30.82
Fintech
Future of Work
Healthtech
Innovation 38.56
InsurTech
Leadership
Lean Startup
Management 30.40
Open Innovation
Risk Management 30.42
Sales 30.69
Startups
Autonomous Vehicles 33.68

Industry Experience

Automotive
Building Materials, Clay & Glass
Chemicals
Consumer Products
Engineering & Construction
High Tech & Electronics
Industrial Machinery & Components
Insurance
Metal Products
Oil & Gas
Other
Professional Services
Textiles Production
Travel & Transportation
Wholesale Distribution

Publications

4 Article/Blogs
Why IT Is Crucial, But Irrelevant
LinkedIn
September 19, 2019
This article will explain:

- Why companies are not and will not become innovative by using technology and why there's very little opportunity to gain a lasting competitive advantages against competitors,
- The very dangerous assumption of why an overemphasis on a technology-driven strategy does not translate into a lasting competitive advantage, despite the increased importance of IT,
- What distinguishes proprietary from infrastructural technologies,
- How competitive advantages erode over time, by looking at past technologies,
- What makes IT a simple commodity input and not a strategic advantage to enterprises,
- Why companies need to focus on threats rather than opportunities and should keep IT expenditure in check,
- Why companies should not be first-movers and why there’s no shame in following your competitors when it comes to adopting new IT technologies.

See publication

Tags: Digital Transformation, Emerging Technology, Innovation

Why Companies Need to Eat Their Children - A Comprehensive Guide to Disruption
David C. Luna
June 03, 2019
This comprehensive guide will cover a phenomena called “disruption”, explain how it impacts successful organizations and what they need to do in order to embrace it and become disruptors themselves. As such, I will address the following:

- Why almost everyone around you is misusing the term “disruption” and has been misapplying it for years.
- We will explore why Blackberry, one of the most successful smartphone manufacturers was disrupted, why they didn’t see it coming and what contributing factors led to the inevitable outcome.
- Explain why it’s not that simple for companies to just disrupt themselves (especially very successful ones) and why this is not a rational strategy.
- Point out how many executives (sometimes) willingly ignore and fail to recognize the predictable patterns of disruption, missing out on the opportunity to capitalize on it.
- We will look at another example about integrated steel mills, dominating the steel industry for decades, that were blindsided and overrun by an initially inconspicuous technology and why they only saw disruption coming after it was too late.
- Illustrate the reasons why highly successful incumbents get disrupted by innovations in a predictable fashion, simply for doing everything right (e.g. listening to customer) and how they become prisoners of their own success.
- Look at how German SMEs approach disruption and what defensive strategies they employ.
- Reveal why doing the right thing is extremely hard to sell to people in charge.
- Show you the leading causes of the demise of these industry giants by illustrating how a startup in the heating industry successfully disrupted its incumbents and reveal their secrets to success.
- Highlight various product and organizational strategies your company can use to solve the dilemma and advert being disrupted.

See publication

Tags: Digital Transformation, Digital Disruption, Innovation

Why Uber Is Not Disruptive
David C. Luna
May 08, 2019
...and What Almost Everyone Around You Gets Wrong About It

See publication

Tags: Digital Transformation, Digital Disruption, Innovation

Der Mittelstand braucht keine digitale Transformation!
David C. Luna
November 06, 2018
Warum die digitale Transformation nichts mit Technologie zu tun hat und die meisten Mittelständler mehr Mut benötigen, das zu nutzen, was sie bereits haben. Ein Appell an den deutschen Mittelstand.

See publication

Tags: Digital Transformation, Innovation, Culture

1 Book
30 Minuten Digitale Innovation
GABAL Verlag
August 13, 2019
Unternehmen befinden sich in einer zunehmend komplexer werdenden Welt, nicht selten werden ganze Geschäftsmodelle und Industrien umgewälzt. Wer als Unternehmen die Digitalisierung überleben will, braucht neue Lösungen, muss neue Angebote für neue Märkte entwickeln. Doch bestehende Unternehmen sind vor allem effizient, für wirklich Neues ist dort wenig Platz. Wie schaffen sie es, trotzdem innovativ zu werden?

Erfahren Sie in diesem Ratgeber, wie Sie in einem solchen Umfeld innovieren, wie Sie erfolgreich Ideen umsetzen und welche Voraussetzungen Sie dafür schaffen müssen.

See publication

Tags: Digital Disruption, Digital Transformation, Innovation

1 Keynote
How to initiate cultural change within large organizations
Sumitomo
August 28, 2019
Giving a presentation about how to initiate cultural change within large organizations

See publication

Tags: Culture, Digital Transformation, Innovation

3 Podcasts
#001: Why Technology Matters a Lot Less Than You Think
David Luna
November 24, 2019
In this episode we will explore: - Why companies are focusing on the wrong thing when it comes to “digital transformation. - Why the over-reliance on technology can massively hurt your company... ...and more.

See publication

Tags: Digital Transformation, Innovation, Business Strategy

#002: Why Uber is Not Disruptive
David Luna
November 24, 2019
In this episode I will explain: - Why almost everyone around you is misusing the term “disruption” and has been misapplying it for years, - why Uber is not disruptive...and more.

See publication

Tags: Business Strategy, Digital Disruption, Digital Transformation

#003: Warum die digitale Transformation keine ist!
David Luna
November 24, 2019
In dieser Episode werde ich erklären warum die digitale Transformation nichts mit Technologie zu tun hat und die meisten Mittelständler mehr Mut benötigen, das zu nutzen, was sie bereits haben. Ein Appell an den deutschen Mittelstand.

See publication

Tags: Change Management, Digital Transformation, Management

2 Speaking Engagements
The real challenges companies are facing today
David Luna
October 24, 2019
Presentation about the real challenges companies face today..and it's certainly not "digitalization".

See publication

Tags: Digital Disruption, Digital Transformation, Innovation

The true challenges of companies today and how to solve them
David Luna
September 24, 2019
Presentation infront of Chinese investors & high-ranking party officials

See publication

Tags: Digital Disruption, Digital Transformation, Innovation

9 Videos
Interview with Glymz Founder GAMMA Insight #004 - Part 2
Youtube
August 07, 2019
In this 2-part interview we talk to Daniel Lachmann, Founder of Glymz and ask him a few questions about China. If we should be afraid of China, what companies need to have to be successful in China, what similarities there are between China & Germany and where Germany is ahead of China.

Thank you again, Daniel, for taking the time to do the interview with us!

What do you think? And to you agree with Daniel's answers? Or do you have different opinions?

See publication

Tags: Digital Transformation, Emerging Technology, Innovation

Interview with Glymz Founder GAMMA Insight #004 - Part 1
Youtube
August 05, 2019
n this 2-part interview we talk to Daniel Lachmann, Founder of glymz and ask him a few questions about China. If we should be afraid of China, what companies need to have to be successful in China, what similarities there are between China & Germany and where Germany is ahead of China.

Thank you again, Daniel, for taking the time to do the interview with us!

What do you think? And to you agree with Daniel's answers? Or do you have different opinions?

See publication

Tags: Digital Transformation, Emerging Technology, Innovation

Why Technology matters less than you think! - GAMMA Insight #003
David C. Luna
July 30, 2019
In this video I explain

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Tags: Change Management, Digital Transformation, Innovation

Warum die digitale Transformation keine ist!
David C. Luna
July 22, 2019
In diesem Video erklären wir warum die "Digitale Transformation" nichts mit Technik zu tun hat.

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Tags: Digital Transformation, Innovation, Change Management

Why Uber is not disruptive - GAMMA Insight #002 - Part 2
Youtube
July 22, 2019
In this video we explain what actual disruption is and how it takes place, citing an example from the steel industry.

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Tags: Digital Disruption, Digital Transformation, Innovation

Why Uber is not disruptive - GAMMA Insight #002 - Part 3
Youtube
July 22, 2019
In this video we explain why Uber is not disrupting the cab industry.

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Tags: Digital Disruption, Digital Transformation, Innovation

NOAH Conference – Startup Interview with Luca Verre CEO & Founder of Prophesee.ai
David C. Luna
July 15, 2019
I attended the NOAH Conference last month where I interviewed some very interesting startups. One of them being Prophesee.ai. Here I had a quick chat with Luca Verre CEO & Founder of the company.

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Tags: AI, Digital Transformation, Innovation

NOAH Conference – Startup Interview with Roman Koidl CEO & Founder of ClearVAT
David C. Luna
July 15, 2019
I attended the NOAH Conference last month where I interviewed some very interesting startups. One of them being ClearVAT. Here I had a quick chat with Roman Koidl CEO & Founder of the company.

See publication

Tags: Digital Transformation, Risk Management, Sales

Why Uber is not disruptive - GAMMA Insight #002 - Part 1
Youtube
July 15, 2019
In this video we explain what almost everyone around you get wrong about Uber and highlight the different types of innovation.

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Tags: Autonomous Vehicles, Digital Disruption, Digital Transformation

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David C. Luna