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Christophe Martinot
Co-Founder at SeedingEnergy
Barcelona, Spain
Christophe Martinot is a former executive with over 20 years of leadership experience in the pharmaceutical, FMCG, and global corporate world. Today, he is a trusted advisor, facilitator, and coach, helping organizations, teams, and leaders transform how they work, lead, and deliver value.
Through SeedingEnergy, Christophe guides companies to become more agile, resilient, and genuinely customer-centric — turning big ideas into practical, everyday ways of working. He specializes in leadership development, team effectiveness, and shaping cultures where people feel empowered to SPIRAL UP: to grow continuously, adapt, and thrive through change.
Known for his pragmatic approach and human touch, Christophe partners closely with clients to spark the energy needed to make meaningful change happen — and last.
Available For: Consulting, Influencing, Speaking Travels From: Barcelona
Speaking Topics: Business Agility
Speaking Fee
$2,000 (In-Person)
Christophe Martinot
Points
Academic
5
Author
153
Influencer
59
Speaker
90
Entrepreneur
0
Total
307
Points based upon Thinkers360 patent-pending algorithm.
Leaving Corporate Life? The Jump Nobody Warns You About
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June 23, 2026
Thinking about leaving corporate life to go independent? Here's the honest, unfiltered truth about the network, identity, and structure no one tells you about — from the team behind Spiral Up.
The 6 Levels of Customer Orientation: A Practical Customer Centricity Maturity Model
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June 04, 2026
Organizations do not fail because markets change. They fail because they do not adapt as fast as their customers do. Explore the 6 levels of customer orientation and discover what separates customer-aware organizations from customer-adaptive ones
Organizations Don’t Need More Transformation. They Need Adaptation Capacity.
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May 08, 2026
Organizations don’t need another transformation project. They need the capacity to adapt continuously, shift faster, and move from rigid models to agile, flexible, and resilient ways of working.
Why "Agile Transformation" is an Oxymoron
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April 10, 2026
Most agile transformation programs fail before they start. The problem isn't execution or buy-in. It's the contradiction built into the name itself. You can't transform something using the very approach the transformation is supposed to create.
10 Signs Your Organization is Becoming Inflexible and Rigid
Spiral Up
March 11, 2026
Over the years, I have worked with organizations that proudly described themselves as agile and innovative. Yet within only a few years, that agility had quietly faded.
When Success Creates Rigidity
Spiral Up
February 26, 2026
I once worked with a mid-sized tech company that had prided itself for years on its innovation. They had pioneered a few products that disrupted norms and set benchmarks for competitors. Their success was undeniable, yet something was amiss. Over time, the company slowly cemented processes that were once flexible. It became like navigating a mansion with too many locked doors.
The Quiet Erosion of Organizational Transformation
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January 23, 2026
Organizational transformation rarely collapses in a dramatic failure. It fades quietly when learning slows, reflection disappears, and teams slip into compliance under pressure.
From Hierarchy to Empowerment: Rethinking Leadership for a Customer-Focused Organization
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March 31, 2025
5-minute read Organizations striving for long-term success must evolve their leadership approaches in an era of continuous transformation and shifting market dynamics. The traditional hierarchical approach, where leaders dictate solutions and control decisions while employees ask for solutions and s
Thoughtful Risk-Taking in Customer Centricity: An Agile Approach for 2025
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March 20, 2025
In today’s rapidly evolving business landscape, organizations that excel are those that master the delicate balance between customer-centricity and thoughtful risk-taking. Drawing from the principles of the Agile Customer Centricity Manifesto, we explore how businesses can create sustainable v
Psychological Safety: The Key to High-Performing Teams in 2025
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February 13, 2025
In today’s rapidly evolving business landscape, psychological safety has emerged as a critical condition for team excellence. Drawing from our experience implementing the 6 Team’s Conditions framework and agile methodologies across European organizations, we explore how psychological saf
Harnessing the Innovation Radar Framework to Drive Customer-Centric Innovation
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December 11, 2024
Innovation is not just about creating the next big product or launching cutting-edge technology. It’s about finding new ways to deliver value to customers—whether through better experiences, enhanced products, or more efficient processes. Recently, while helping a team brainstorm how to stay ahe
7 Leadership Behaviors Blocking Innovation—and How to Fix Them for Customer-Centric Success
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December 03, 2024
Recently, while helping a team on their journey to becoming more agile and resilient, the topic of innovation came up. One leader asked, “How do we ensure our innovations are valuable to customers?” That question struck a chord and led to a deep conversation. Innovation is critical in today’s
Invisible Barriers: How Leaders Can Spot (and Stop) Their Own Resistance to Change
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November 18, 2024
Many leaders believe they are open to change and champions of innovation. But what if you’re unknowingly blocking progress without even realizing it? This type of resistance, which I call ghost resistance, isn’t obvious. It’s quiet, often hidden behind rational behaviors and logical decisions.
From Stability to Agility: Embracing Transformation as an Employee
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November 06, 2024
I recently had an insightful conversation with a transformation expert who works for an organization facing major changes. She’s a prospect for our services, and as we discussed her work, we landed on a question that’s relevant to so many: What does transformation mean for employees—not just i
Overcoming Ghost Resistance: How Leaders Unknowingly Sabotage Transformation and How to Fix It
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October 22, 2024
Transformation is a complex, often daunting process, and it’s no surprise that leaders sometimes struggle to get on board. What’s fascinating, though, is how leaders often don’t even realize they are resisting change—this phenomenon can be described as “ghost resistance.” Leaders may ful
Customer Centricity: Implementing the Agile Manifesto for Sustainable Business Success
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October 18, 2024
In today’s dynamic market, true customer centricity goes beyond service excellence—it’s about fundamentally transforming how organizations create and deliver value. Drawing from the Agile Customer Centricity Manifesto and our extensive experience with European organizations, we’l
Spiral Up: Como fortalecerse a través del cambio
Spiral Up Publishing
June 01, 2026
Spiral Up es una guía práctica para personas, equipos y organizaciones que desean fortalecerse a través del cambio. Basado en el modelo SPIRAL UP, el libro ofrece herramientas, ejemplos reales y estrategias para desarrollar agilidad, resiliencia, liderazgo, colaboración y una cultura de aprendizaje continuo. Christophe Martinot comparte más de dos décadas de experiencia acompañando transformaciones organizativas para ayudar a los lectores a convertir los desafíos en oportunidades de crecimiento sostenible.
Spiral Up: How individuals, teams and organizations can grow through change
Spiral Up Publishing
November 17, 2025
Stop firefighting. Start spiraling up.
Transformation doesn’t have to feel chaotic or exhausting. It can be intentional, energizing—and even joyful. If you’re tired of frameworks that overcomplicate change or initiatives that fizzle out, it’s time to SPIRAL UP.
SPIRAL is a simple, actionable framework to help individuals, teams, and organizations grow stronger through continuous improvement. Grounded in agility and resilience, this book offers a new mindset and strategy to face change—not just survive it, but use it to thrive.
Whether you’re navigating personal challenges, leading a team, or driving transformation in a complex organization, SPIRAL UP gives you the tools to move forward with clarity, energy, and impact.
What you’ll learn:
A clear 6-level SPIRAL framework to grow through Synergy, Value, Reflection, Adaptation, Action, and Learning
How to escape the trap of spiralling down—and what to do when you’re stuck in the “Neutral Zone”
Practical tools to build trust, align strengths, and create a real culture of ownership
How to lead teams and organizations through uncertainty without burning out
Personal stories, exercises, and diagnostic tools to reflect, plan, and take action
Built for:
Individuals seeking personal growth and purpose
Team leaders who want to boost alignment, autonomy, and results
Executives and changemakers leading agile and resilient transformations
Anyone ready to move from reacting… to consciously growing
Written with honesty, clarity, and field-tested wisdom, SPIRAL UP is not just a book—it’s your practical companion on the journey of change.
Lead with intention. Grow through every challenge. Spiral up.
Christophe Martinot - Deep Dive into Agile Marketing Podcast (Episode Thirty Two)
Deep Dive into Agile Marketing hosted by John Cass.
March 02, 2026
Conversation with Christophe Martinot about his book Spiral Up and how agile thinking supports stronger teams, better collaboration, and more resilient organizations. He shares insights from his experience helping companies adopt agile ways of working and improve how teams deliver value.
Tags: Business Continuity, Change Management, Transformation
Escaping the Corporate Jail. Business Agility with Christophe Martinot
We, Me & Us
December 31, 1969
In this episode, Pierre Neis speaks with Christophe Martinot about business agility, leadership transformation, and the courage to rethink traditional corporate structures.
Christophe spent more than 20 years in multinational companies such as L’Oréal, Danone, Sanofi, Novo Nordisk, and Abbott. During this time he held leadership roles in marketing, strategy, and business unit management. Despite professional success, he began to question the effectiveness of many corporate systems and the impact they had on people and performance.
This conversation explores why many organizations struggle with rigidity, slow decision making, and disengaged teams. Christophe shares why he decided to leave the corporate world and dedicate his work to helping organizations adopt more agile, resilient, and customer focused ways of working.
Pierre and Christophe discuss practical lessons from transformation initiatives, the role of leadership in enabling teams, and why empowering people often creates stronger business outcomes.
Topics discussed in the episode include
• Why traditional corporate structures often limit agility
• The difference between output driven management and value driven organizations
• How leaders shift from control to service oriented leadership
• What business agility means in practice for teams and organizations
• Why transformation begins with individual awareness and mindset
Christophe Martinot is a transformation advisor, speaker, and lecturer. He supports organizations in becoming more agile, resilient, and customer centric in the way they operate. He also teaches business agility and innovation at ESADE, IED Barcelona, and ESEI International Business School.
If you are interested in leadership, transformation, and new ways of working, this episode offers practical insights from someone who has experienced both the corporate world and the transformation journey firsthand.
Agile customer Centricity Manifesto
Self-published
July 15, 2022
The Agile Customer-Centric Manifesto (ACCM) recognizes that there are 'Elephants in the room' we often forget in Business and its Sub-Functions: People, Diversity, respect for Privacy and More.
We’re breaking down silos, promoting cross-functional collaboration, based on Social Responsibility and Advocacy for Internal and External Customers, within Business Agility and all the Business Sub-Functions - We are 'reverse-engineering' what Agile's Customer Centricity Manifesto is based on inspirations from diverse Manifestos such as Development, Marketing, Sales, People and HR Agile Manifestos, as well as Sources such as Scrum Values, Declaration of Interdependence and Agile Value linkages Research.
Focus on Humans! The Importance of our Internal and External Customers
Business Agility and Customer Centric Transformation Advisory
Location: Global Fees: From $10,000 depending on scope
Service Type: Service Offered
Organizations face increasing pressure to adapt faster, align teams, and deliver meaningful value to customers. Many transformation initiatives fail because they focus on frameworks and processes rather than on leadership, culture, and ways of working.
I support executives and leadership teams in designing and implementing practical transformation journeys that strengthen agility, resilience, and customer centricity across the organization.
My work focuses on three areas.
• Redesigning operating models and ways of working to improve collaboration, autonomy, and speed of decision making
• Developing leadership and team effectiveness through servant leadership, coaching, and facilitated workshops
• Embedding a strong customer centric mindset that aligns strategy, teams, and execution around value delivery
With more than 20 years of experience in global organizations across pharma, FMCG, and medical devices, I bring a pragmatic perspective rooted in real operational challenges.
Engagements typically include transformation advisory, leadership team facilitation, agile and resilient ways of working, and customer centric operating model design.
Business Agility and Customer-Centric Transformation
Location: Global Fees: Starting from $7,500 depending on e
Service Type: Service Offered
Organizations talk about transformation. Few manage to change how they truly work.
In this keynote, Christophe Martinot shares practical lessons from more than 20 years in global organizations across pharma, FMCG, and medical devices. Drawing from real transformation journeys, he explores why many initiatives fail and what leaders must do differently to build agile, resilient, and customer-centric organizations.
The talk focuses on three critical shifts.
• Moving from rigid structures to adaptive ways of working
• Shifting leadership from control to service and empowerment
• Aligning teams around delivering real value to customers and patients
Through concrete examples, participants learn how organizations can move beyond frameworks and buzzwords and instead create systems where people collaborate, learn fast, and continuously improve.
This keynote is designed for leadership teams, transformation leaders, and organizations that want to move from intention to real change.
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
Leaving Corporate Life? The Jump Nobody Warns You About
The 6 Levels of Customer Orientation: A Practical Customer Centricity Maturity Model
Beyond Performing: What It Means When Teams Spiral Up
Organizations Don’t Need More Transformation. They Need Adaptation Capacity.
Trust Is Not the Problem. Your System Is.
Why "Agile Transformation" is an Oxymoron
Nice Cultures Kill Innovation. Here Is What to Build Instead.
Why Smart Organizations Slow Down
10 Signs Your Organization is Becoming Inflexible and Rigid
When Success Turns Into Stagnation
When Success Creates Rigidity
You Cannot Transform an Organization Without Changing Behavior
Why Change Fails When Leaders Focus on Tools Instead of Mindset
The Quiet Erosion of Organizational Transformation
The Quiet Erosion of Transformation
Spiral Up: Como fortalecerse a través del cambio
Spiral Up: How individuals, teams and organizations can grow through change
Agile customer Centricity Manifesto
