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Apoorv Durga, Ph.D.

Vice President Research and Advisory at Real Story Group

West Delhi, Delhi, India

Analyst and Consultant | Helping organizations make sense of Digital Technology Marketplace | #Digital, #AI, #ML, #CMS

More than 20 years of experience as an industry analyst, advisor, and technology executive

I have extensive implementation and advisory experience in Enterprise Software products and technologies such as:

­- Marketing Technologies: Customer Data Platforms (CDPs), Journey Orchestration Engines, Web Content and Experience Management, Mobile and Omnichannel Delivery, Digital Asset Management, Campaigns and Lead Management, Social Media Analytics, Customer Experience Management and CRM
­- Digital Workplace Technologies: Intranets, Enterprise Content Management, Cloud File Sharing, Portals and Application software, Document Composition and Document Output Management, Social Media and Collaboration

As a Research Director with Real Story Group, I have been responsible for setting and executing the agenda for several of RSG’s in-depth research reports. These include Customer Data Platforms (CDPs), Journey Orchestration Engines, Enterprise Content Management (ECM), Cloud File Sharing, Enterprise Portals, Enterprise Mobile Technologies, Web Content & Experience Management (WCM) Customer Experience, and CRM.

In the areas mentioned above, I have authored multiple book-length technology and vendor evaluation reports. Along the way, I have worked with several large and complex organizations helping them with product selection and other strategic technology recommendations.

I've also been a speaker at many industry conferences, have published several articles in domestic and international publications and get regularly quoted in industry forums and publications.

My PhD work is about leveraging social media for achieving and sustaining competitive advantage. It proposes a practical framework that draws upon several contemporary machine learning techniques.

Apoorv Durga, Ph.D. Points
Academic 90
Author 200
Influencer 59
Speaker 111
Entrepreneur 181
Total 641

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

Analytics
Big Data 30.03
Business Strategy
CRM 30.06
Customer Experience 46.89
Customer Loyalty 30.06
Digital Transformation 37.61
Emerging Technology
Innovation 30.04
Leadership 30.02
Management 30.05
Marketing 45.78
Predictive Analytics
Social 30.11

Industry Experience

Publications

2 Academic Certifications
PhD
University of Delhi
January 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

PGDCM
IIM Calcutta
March 31, 1999

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Tags: Customer Experience, Digital Transformation, Marketing

1 Academic Fellow / Scholar
Social Media for Competitive Advantage
FMS, University of Delhi
November 12, 2018

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Tags: Customer Experience, Digital Transformation, Marketing

4 Academic Whitepapers
Impact of Social Media Readiness on Social Media Usage and Competitive Advantage
Diverse Applications and Transferability of Maturity Models
January 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

A Guide to Publishing in the Cloud Ten Considerations
ECOntent
June 01, 2014

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Tags: Customer Experience, Digital Transformation, Marketing

A Guide to Mobile Experience Management Choosing the Right Tool for Your Needs
ECOntent
March 01, 2014

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Tags: Customer Experience, Digital Transformation, Marketing

A maturity model-based approach for DAM implementations
Journal of Digital Media Management
May 01, 2012

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Tags: Customer Experience, Digital Transformation, Marketing

116 Article/Blogs
Evaluating the Elastic Path Ecommerce Platform
Import from wordpress feed
October 20, 2021
Newest addition to RSG's newest research stream

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Tags: Customer Experience, Digital Transformation, Marketing

CDP Marketplace, Circa 2021
Import from wordpress feed
October 18, 2021
While CDP vendors may claim to do everything, the fact is they can’t.

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Tags: Customer Experience, Digital Transformation, Marketing

Universal scenarios: The key to comparing personalization technologies
Import from wordpress feed
October 06, 2021
Why scenario analysis is a sound foundation for making vendor and technology decisions.
The post Universal scenarios: The key to comparing personalization technologies appeared first on MarTech.

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Tags: Customer Experience, Digital Transformation, Marketing

The Real Story on MarTech: A holistic personalization technology strategy
Import from wordpress feed
September 10, 2021
Your personalization strategies will require several adjacent capabilities beyond simple targeting logic.
The post The Real Story on MarTech: A holistic personalization technology strategy appeared first on MarTech.

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Tags: Customer Experience, Digital Transformation, Marketing

What to Make of Acquia Buying DAM Vendor Widen
Import from wordpress feed
September 10, 2021
It’s not a surprising move, but I think for Widen licensees, not a very welcome one. Longtime WCM / nascent MarTech suite vendor Acquia has announced it is buying Digital Asset Management (DAM) vendor Widen. This fills a gap in Acquia’s portfolio but I think for Widen licensees, this m

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Tags: Customer Experience, Digital Transformation, Marketing

The Real Story on MarTech: Where should personalization reside in your new stack?
Import from wordpress feed
August 19, 2021
This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stack
The post The Real Story on MarTech: Where should personalization reside in your new stack? appeared first on MarTech.

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Tags: Customer Experience, Digital Transformation, Marketing

Making lassi in a washing machine requires the right model
Real Story Group
August 05, 2021
Lassi is a yogurt drink popular in India, but you wouldn't usually employ a washing machine to make it. Unless, of course your requirements are similar to those in this HSBC Ad. We call such differentiating requirements "scenarios." Think of scenarios as business use cases, or high-level business objectives.

As an example, here are the scenarios for evaluating Ecommerce platforms based on RSG's latest research we released this week.

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Tags: Innovation, Social

Updates to CDP Vendor Evaluation Research
Import from wordpress feed
July 29, 2021
We’ve enhanced several existing evaluations as well as added two new vendors. This post first appeared on the RSG Blog. Continue reading Updates to CDP Vendor Evaluation Research
The post Updates to CDP Vendor Evaluation Research appeared first on AltView.

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Tags: Customer Experience, Digital Transformation, Marketing

APIs Don’t Maketh Headless
Import from wordpress feed
June 11, 2021
Headless (in context of CMS or Commerce) often generates interesting debates. (The Real Story Group‘s forthcoming Ecommerce evaluations will have more on this)  Traditional, legacy platforms will often tell you they got APIs, so they’re headless too. But they aren’t. They are built in

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Tags: Customer Experience, Digital Transformation, Marketing

Identity resolution and CDPs
Linkedin
June 01, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

New Personalization Platforms Evaluation Research
Import from wordpress feed
May 27, 2021
In this first edition, we include evaluations of nine vendors This post first appeared on the RSG Blog. Continue reading New Personalization Platforms Evaluation Research
The post New Personalization Platforms Evaluation Research appeared first on AltView.

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Tags: Customer Experience, Digital Transformation, Marketing

What to Make of Sitecore's Moosend Acquisition
Real story Group
May 10, 2021
Last week Sitecore announced its plan to acquire Moosend. UK-based Moosend provides very low-priced, SaaS-based email marketing services. Its main capabilities include lightweight B2C campaigns, landing pages, and newsletters.

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Tags: Customer Experience, Digital Transformation, Marketing

What to Make of Sitecore’s Moosend Acquisition
Import from wordpress feed
May 10, 2021
The real story here is that the Sitecore we all know now appears to be going away Last week Sitecore announced its plan to acquire Moosend. UK-based Moosend provides very low-priced, SaaS-based email marketing services. Its main capabilities include lightweight B2C campaigns, landing pages, and new

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Tags: Customer Experience, Digital Transformation, Marketing

Adobe's CDP Announcements
Linkedin
May 01, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

Optimizely Acquires Zaius
Linkedin
March 24, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

Draft model for MarTech Readiness
Linkedin
March 07, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

Evolution of ECM
Linkedin
March 07, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

How to Categorize CDPs For Your Needs
Altudo
March 01, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

CDPs For Improving Customer Experience
AltView
February 11, 2021
There are several surveys that show improving Customer Experience (CX) is a major priority for many consumer brands. Our own discussions with clients and prospects echo this and almost all of our clients have CX high on their agenda. Improving CX requires attention to several aspects and getting the right set of technologies is one of them. One of these key foundational technologies that can help you improve CX is Customer Data Platforms (CDPs).

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Tags: Customer Experience

CDPs For Improving Customer Experience
Altudo
February 01, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

Bloomreach Acquires Exponea, Plus News about Treasure Data and NGDATA
AltView
January 27, 2021
Treasure Data released an interesting report, NGDATA announced a new partner program and Bloomreach acquired Exponea. Lot’s happening but let’s start with the Treasure Data report first.

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Tags: Big Data, Leadership

What Does a Customer Data Platform Do?
Altudo
January 27, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

Salesforce’s Loyalty Solution, Manthan-RichRelevance create Algonomy
AltView
January 20, 2021
Salesforce has introduced a Loyalty Management offering as part of their “Marketing Cloud”. Customer 360 Audiences, their Customer Data Platform (CDP) is also a part of same Cloud. (The offering will be generally available later this year).

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Tags: Customer Experience, Customer Loyalty

Remove Data Silos For A Great Omnichannel Customer Experience
Altudo
January 12, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

Key Stages in Customer Data Lifecycle
Import from wordpress feed
January 11, 2021
Customer Data Platforms (CDPs) are a key component of MarTech stacks.  The CDP marketplace is evolving very rapidly and there are numerous CDP vendors across various industries. These include large enterprise software vendors such as Salesforce, Adobe, IBM and Microsoft as well as several

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Tags: Customer Experience, Digital Transformation, Marketing

2 Book Chapters
Diverse Applications and Transferability of Maturity Models
IGI
January 01, 2018

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Tags: Customer Experience, Digital Transformation, Marketing

TIMAF BEST PRACTICES – VOLUME 1
www.timaf.org
January 01, 2010

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Tags: Customer Experience, Digital Transformation, Marketing

3 Corporate Partners
rpa2ai
rpa2ai
November 01, 2018

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Tags: Customer Experience, Digital Transformation, Marketing

Strategic Partner Deep Analysis
Deep Analysis
November 01, 2018

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Tags: Customer Experience, Digital Transformation, Marketing

Research Director
Real Story Group
January 01, 2008

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Tags: Customer Experience, Digital Transformation, Marketing

1 eBook
ECM3
Mike2.0
November 20, 2010

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Tags: Customer Experience, Digital Transformation, Marketing

4 Founders
Plus91
plus91.digital
March 31, 2020

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Tags: Customer Experience, Digital Transformation, Marketing

Netcorp Digital
Netcorp Digital
March 31, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

AltView Advisory
AltView Advisory
November 01, 2018

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Tags: Customer Experience, Digital Transformation, Marketing

Himan Window
Himan Window
March 31, 1999

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Tags: Customer Experience, Digital Transformation, Marketing

1 Group
Strategic Partner Rangsaga
Rangsaga
November 01, 2018

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Tags: Customer Experience, Digital Transformation, Marketing

7 IP Assets
Where to house personalization
Altview
October 01, 2020

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Tags: Customer Experience, Digital Transformation, Marketing

CDP by industry Focus
Altview
June 01, 2020

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Tags: Customer Experience, Digital Transformation, Marketing

MarTech Maturity Model
Altview
March 01, 2020

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Tags: Customer Experience, Digital Transformation, Marketing

DAM readiness Model
Mindtree
March 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

Mindtree Personalization Effectiveness Model
Mindtree
March 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

DAM Maturity Model
DAM
September 01, 2015

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Tags: Customer Experience, Digital Transformation, Marketing

ECM Maturity Model ECM3
Mile2.0
November 16, 2010

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Tags: Customer Experience, Digital Transformation, Marketing

5 Journal Publications
Impact of Social Media Readiness on Social Media Usage and Competitive Advantage
IRMA
September 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

How Social Media Gives You Competitive Advantage
IndJst
September 01, 2015

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Tags: Customer Experience, Digital Transformation, Marketing

How social media gives you competitive advantage
Indian Journal of Science and Technology
February 02, 2015
The world over, it is being recognized that the Gen-Y of the workforce is different from the earlier generation of workers. The younger employees are more technology savvy and carry over their expectations of the social media world to their work places. However, the best way to organize and benefit from this trend is still evolving and we are learning as we go along. On the one hand, there are a lot of expectations and on the other hand, there are many examples of failed social media initiatives. There is a lack of structured frameworks and vast majority of executives have no idea of how to analyze social media. In this article, we will explore how to systematically analyze social media in the context of Competitive Advantage as proposed by Porter in his 1985 work6. This will provide a basis to develop a framework with which to analyze and implement social media.
Keywords: Competitive Advantage, Digital Marketing, Social Media, Social Media Marketing, Social Media Strategy, Social Media Technology

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Tags: Customer Experience, Digital Transformation, Marketing

A maturity model-based approach for DAM implementations
Journal of Digital Media Management
July 01, 2012
A large number of IT or software projects fail to deliver in one way or the other — there are cost and time overruns, often there are major bugs, users are unhappy, or the final result does not look anywhere close to the initial scope. Projects continue to fail, even though IT technologies and processes are much more mature now than they were only a few years ago. Furthermore, if traditional IT projects are excluded from the sample and only those related to content management, and in particular digital asset management (DAM), are considered, the success rate would be even lower. So what can be done to improve the success rate of DAM projects? While having the right set of tools and technologies is important, that itself is not sufficient to ensure success. An organisation needs to look at and address varied challenges across human-, information- and systems-related aspects. To do that, it is important to follow a structured and repeatable methodology. This paper looks at one such methodology, which enables an organisation to analyse its current as well as desired states across various aspects. This methodology is based on Enterprise Content Management Maturity Model (ECM3): an open-source and free-to-use model that provides a framework for continual improvement based on maturity levels. A high-level understanding of the content technologies market and DAM concepts would be beneficial for making the most of this paper.

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Tags: Customer Experience, Digital Transformation, Marketing

Impact of Social Media Readiness on Social Media Usage and Competitive Advantage
Diverse Applications and Transferability of Maturity Models
July 01, 2012
Usage of social media within organizations' value chains has been increasing rapidly. There are several benefits and savings projected due to usage of social media. As a result, there is also a lot of hype that is typical of any new web phenomenon. On the other hand, saner voices are cautioning against excessive hype and point to high failure rate of social media initiatives. Lack of best practices or frameworks and incomplete understanding of how to make best use of social media are some of the reasons cited for this high failure of social media initiatives. In addition, there are several other aspects related to governance, people, and processes that need to be addressed to improve success rate of these initiatives. Therefore, effective implementation of a social media initiative includes addressing all those aspects that relate to governance, people, and processes. The authors use a construct, “Social Media Readiness,” that encapsulates these aspects. This chapter summarizes research that shows how readiness can impact social media use.

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Tags: Customer Experience, Digital Transformation, Marketing

2 Keynotes
Omnichannel Marketing Stack - Key Technologies Marketers Need to Know
e4m
November 27, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

Best Practices to Evaluate Technologies and Vendors for Your Omni-channel Marketing Needs
e4m
August 26, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

5 Media Interviews
Is Sukanya Samriddhi good for your daughter?
Mint
September 01, 2018

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Tags: Customer Experience, Digital Transformation, Marketing

The ECM-Compliance Link: Options for Microsoft Dynamics ERP customers
MSDW
September 01, 2013

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Tags: Customer Experience, Digital Transformation, Marketing

The Future of the CMS
Soc Pub
September 01, 2013

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Tags: Customer Experience, Digital Transformation, Marketing

Tools at your device
Blogworks
September 01, 2012

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Tags: Customer Experience, Digital Transformation, Marketing

BW Interview Tools at your device
BusinessWorld
September 01, 2012

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Tags: Customer Experience, Digital Transformation, Marketing

1 Miscellaneous
Social Media Monitoring - what is it and why do you need to know about it?
hasgeek.com
September 01, 2012

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Tags: Customer Experience, Digital Transformation, Marketing

1 Miscellaneous
Blogger
www.indiblogger.in
May 28, 2013

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Tags: Customer Experience, Digital Transformation, Marketing

1 Miscellaneous
Researcher
Researchgate
January 01, 2013

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Tags: Customer Experience, Digital Transformation, Marketing

3 Miscellaneouss
APOORV DURGA
Planet DAM
March 01, 2015

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Tags: Customer Experience, Digital Transformation, Marketing

Quora Answers
Quora
September 01, 2012

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Tags: Customer Experience, Digital Transformation, Marketing

APOORV DURGA
documentmedia
March 01, 2010

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Tags: Customer Experience, Digital Transformation, Marketing

2 Panels
MarTech: Building the Culture of Innovation
NS Dalmia
November 20, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

AI In Marketing
YouTube
September 01, 2020

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Tags: Customer Experience, Digital Transformation, Marketing

6 Quotes
Customer Data Platform
Muck Rack
November 01, 2020

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Tags: Customer Experience

MarTech: Build your omni-channels to find the best solutions, says Apoorv Durga
https://www.exchange4media.com/
August 26, 2019

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Tags: Customer Experience

The myth of low code vs no code solution development
fivep.com.au
September 01, 2017

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Tags: Customer Experience

New Research Finds Convergence between ECM and Cloud File Sharing
workflow otg
September 01, 2014

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Tags: Customer Experience

Adobe Acquires Web Software Maker for US$240 Million
www.cio.com
September 01, 2010

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Tags: Customer Experience

Expert
rosenfeldmedia.com
January 01, 2008

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Tags: Customer Experience

1 Speaker Bureau Listing
MarTech SPeaker
E4M
September 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

1 Speaker Bureau Membership
SpeakIn Expert Speaker
www.speakin.co
March 01, 2020

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Tags: Customer Experience, Digital Transformation, Marketing

10 Speaking Engagements
MarTech: Building the Culture of Innovation
NS Dalmia
November 20, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

The ingredients to successfully driving omnichannel personalisation at scale
MarTech Alliance
April 20, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

The ingredients to successfully driving omnichannel personalisation at scale.
MarTech Alliance
April 01, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

Use cases of AI + Marketing
AI Profs
November 05, 2020

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Tags: Customer Experience, Digital Transformation, Marketing

Customer Data Platform
www.martechalliance.com
November 01, 2020

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Tags: Customer Experience, Digital Transformation, Marketing

The Different Flavours of CDP
https://www.martechalliance.com/events/anti-conference-online
October 19, 2020

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Tags: Customer Experience, Digital Transformation, Marketing

Global Marketing Technology Landscape
e4m MarTech India Bridge1
June 24, 2020

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Tags: Customer Experience, Digital Transformation, Marketing

The eZ Publish Show #15
Ex
September 01, 2013

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Tags: Customer Experience, Digital Transformation, Marketing

The eZ Publish Show #15 - Future
Netgen
September 01, 2013

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Tags: Customer Experience, Digital Transformation, Marketing

Panel discussion
YouTube
September 01, 2013

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Tags: Customer Experience, Digital Transformation, Marketing

1 Visiting Lecturer
BPM and Social Media
FMS, University of Delhi
November 01, 2017

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Tags: Customer Experience, Digital Transformation, Marketing

10 Webinars
CDPs in your stack: alternative architectural models
RSG
June 09, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

What Does a Customer Data Platform Do?
Altudo
January 27, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

From Data Silos to Omnichannel CX – How Can MarTech Help Consumer Brands?
Altudo
January 14, 2021

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Tags: Customer Experience, Digital Transformation, Marketing

[On-demand Briefing] When You Should — or Shouldn't — Use Enterprise Portal Technology
RSG
November 05, 2017

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Tags: Customer Experience, Digital Transformation, Marketing

[On-demand Briefing] ECM Marketplace Trends
RSG
November 04, 2017

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Tags: Customer Experience, Digital Transformation, Marketing

ECM Marketplace Trends
RSG
April 13, 2017

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Tags: Customer Experience, Digital Transformation, Marketing

2017 Enterprise Portals Market Analysis
RSG
March 02, 2017

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Tags: Customer Experience, Digital Transformation, Marketing

Enterprise Mobility in the Era of IoT and Wearables
www.realstorygroup.com
January 24, 2015

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Tags: Customer Experience, Digital Transformation, Marketing

The Evolving Role of Portal Technologies in your Enterprise Architecture
www.realstorygroup.com
January 24, 2015

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Tags: Customer Experience, Digital Transformation, Marketing

Overview of the 2017 Portals Software Marketplace
RSG
December 31, 1969

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Tags: Customer Experience, Digital Transformation, Marketing

18 Whitepapers
DAM Readiness Model for Accelerated Creative Process
Mindtree.com
January 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

DIGITAL INNOVATION AND ITS IMPACT ON PRODUCT R&D
Mindtree.com
January 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

Data Management Platforms
Mindtree.com
January 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

Mindtree Personalization Effectiveness Model
Mindtree.com
January 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

D2C Sales Strategy - CPG | CPG Brands Direct to Consumer Sales Strategy
Mindtree.com
January 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

New Users to Advocating Customers: A Five Stage Approach
Mindtree.com
January 01, 2019

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Tags: Customer Experience, Digital Transformation, Marketing

2017 Enterprise Portals Market Analysis
www.realstorygroup.com
January 24, 2017

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Tags: Customer Experience, Digital Transformation, Marketing

2017 Enterprise Content Management (ECM) and Cloud File-Sharing Market Analysis
www.realstorygroup.com
January 24, 2017

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Tags: Customer Experience, Digital Transformation, Marketing

2016 Enterprise Portals Market Analysis
www.realstorygroup.com
January 24, 2016

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Tags: Customer Experience, Digital Transformation, Marketing

When You Should — or Shouldn't — Use Enterprise Portal Technology
www.realstorygroup.com
January 24, 2016

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Tags: Customer Experience, Digital Transformation, Marketing

2016 ECM & Cloud File Sharing Market Analysis
www.realstorygroup.com
January 24, 2015

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Tags: Customer Experience, Digital Transformation, Marketing

New for ECM: mobile, sync and offline access
www.kmworld.com
November 28, 2014

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Tags: Customer Experience, Digital Transformation, Marketing