Evaluating the Elastic Path Ecommerce Platform
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October 20, 2021
Newest addition to RSG's newest research stream
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Tags: Customer Experience, Digital Transformation, Marketing
CDP Marketplace, Circa 2021
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October 18, 2021
While CDP vendors may claim to do everything, the fact is they can’t.
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Tags: Customer Experience, Digital Transformation, Marketing
Universal scenarios: The key to comparing personalization technologies
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October 06, 2021
Why scenario analysis is a sound foundation for making vendor and technology decisions.
The post Universal scenarios: The key to comparing personalization technologies appeared first on MarTech.
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Tags: Customer Experience, Digital Transformation, Marketing
The Real Story on MarTech: A holistic personalization technology strategy
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September 10, 2021
Your personalization strategies will require several adjacent capabilities beyond simple targeting logic.
The post The Real Story on MarTech: A holistic personalization technology strategy appeared first on MarTech.
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Tags: Customer Experience, Digital Transformation, Marketing
What to Make of Acquia Buying DAM Vendor Widen
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September 10, 2021
It’s not a surprising move, but I think for Widen licensees, not a very welcome one. Longtime WCM / nascent MarTech suite vendor Acquia has announced it is buying Digital Asset Management (DAM) vendor Widen. This fills a gap in Acquia’s portfolio but I think for Widen licensees, this m
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Tags: Customer Experience, Digital Transformation, Marketing
The Real Story on MarTech: Where should personalization reside in your new stack?
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August 19, 2021
This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stack
The post The Real Story on MarTech: Where should personalization reside in your new stack? appeared first on MarTech.
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Tags: Customer Experience, Digital Transformation, Marketing
Making lassi in a washing machine requires the right model
Real Story Group
August 05, 2021
Lassi is a yogurt drink popular in India, but you wouldn't usually employ a washing machine to make it. Unless, of course your requirements are similar to those in this HSBC Ad. We call such differentiating requirements "scenarios." Think of scenarios as business use cases, or high-level business objectives.
As an example, here are the scenarios for evaluating Ecommerce platforms based on RSG's latest research we released this week.
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Tags: Innovation, Social
Updates to CDP Vendor Evaluation Research
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July 29, 2021
We’ve enhanced several existing evaluations as well as added two new vendors. This post first appeared on the RSG Blog. Continue reading Updates to CDP Vendor Evaluation Research
The post Updates to CDP Vendor Evaluation Research appeared first on AltView.
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Tags: Customer Experience, Digital Transformation, Marketing
APIs Don’t Maketh Headless
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June 11, 2021
Headless (in context of CMS or Commerce) often generates interesting debates. (The Real Story Group‘s forthcoming Ecommerce evaluations will have more on this) Traditional, legacy platforms will often tell you they got APIs, so they’re headless too. But they aren’t. They are built in
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Tags: Customer Experience, Digital Transformation, Marketing
Identity resolution and CDPs
Linkedin
June 01, 2021
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Tags: Customer Experience, Digital Transformation, Marketing
New Personalization Platforms Evaluation Research
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May 27, 2021
In this first edition, we include evaluations of nine vendors
This post first appeared on the RSG Blog.
Continue reading New Personalization Platforms Evaluation Research
The post New Personalization Platforms Evaluation Research appeared first on AltView.
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Tags: Customer Experience, Digital Transformation, Marketing
What to Make of Sitecore's Moosend Acquisition
Real story Group
May 10, 2021
Last week Sitecore announced its plan to acquire Moosend. UK-based Moosend provides very low-priced, SaaS-based email marketing services. Its main capabilities include lightweight B2C campaigns, landing pages, and newsletters.
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Tags: Customer Experience, Digital Transformation, Marketing
What to Make of Sitecore’s Moosend Acquisition
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May 10, 2021
The real story here is that the Sitecore we all know now appears to be going away Last week Sitecore announced its plan to acquire Moosend. UK-based Moosend provides very low-priced, SaaS-based email marketing services. Its main capabilities include lightweight B2C campaigns, landing pages, and new
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Tags: Customer Experience, Digital Transformation, Marketing
Adobe's CDP Announcements
Linkedin
May 01, 2021
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Tags: Customer Experience, Digital Transformation, Marketing
Optimizely Acquires Zaius
Linkedin
March 24, 2021
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Tags: Customer Experience, Digital Transformation, Marketing
Draft model for MarTech Readiness
Linkedin
March 07, 2021
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Tags: Customer Experience, Digital Transformation, Marketing
Evolution of ECM
Linkedin
March 07, 2021
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How to Categorize CDPs For Your Needs
Altudo
March 01, 2021
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Tags: Customer Experience, Digital Transformation, Marketing
CDPs For Improving Customer Experience
AltView
February 11, 2021
There are several surveys that show improving Customer Experience (CX) is a major priority for many consumer brands. Our own discussions with clients and prospects echo this and almost all of our clients have CX high on their agenda. Improving CX requires attention to several aspects and getting the right set of technologies is one of them. One of these key foundational technologies that can help you improve CX is Customer Data Platforms (CDPs).
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Tags: Customer Experience
CDPs For Improving Customer Experience
Altudo
February 01, 2021
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Tags: Customer Experience, Digital Transformation, Marketing
Bloomreach Acquires Exponea, Plus News about Treasure Data and NGDATA
AltView
January 27, 2021
Treasure Data released an interesting report, NGDATA announced a new partner program and Bloomreach acquired Exponea. Lot’s happening but let’s start with the Treasure Data report first.
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Tags: Big Data, Leadership
What Does a Customer Data Platform Do?
Altudo
January 27, 2021
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Tags: Customer Experience, Digital Transformation, Marketing
Salesforce’s Loyalty Solution, Manthan-RichRelevance create Algonomy
AltView
January 20, 2021
Salesforce has introduced a Loyalty Management offering as part of their “Marketing Cloud”. Customer 360 Audiences, their Customer Data Platform (CDP) is also a part of same Cloud. (The offering will be generally available later this year).
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Tags: Customer Experience, Customer Loyalty
Remove Data Silos For A Great Omnichannel Customer Experience
Altudo
January 12, 2021
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Tags: Customer Experience, Digital Transformation, Marketing
Key Stages in Customer Data Lifecycle
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January 11, 2021
Customer Data Platforms (CDPs) are a key component of MarTech stacks. The CDP marketplace is evolving very rapidly and there are numerous CDP vendors across various industries. These include large enterprise software vendors such as Salesforce, Adobe, IBM and Microsoft as well as several
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Tags: Customer Experience, Digital Transformation, Marketing
What's The Perfect Definition Of A CDP? Or Should It Matter?
LinkedIn
January 05, 2021
Customer Data Platform (CDP), as a marketing technology marketplace is seeing a lot of traction. And hype. CDP marketplace is very rapidly evolving and there are numerous CDP vendors. These include large enterprise software vendors such as IBM and Microsoft as well as several, niche CDP vendors such as ActionIQ, Tealium, Amperity and several others.
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Tags: Customer Experience, Management
What’s The Perfect Definition Of A CDP? Or Should It Matter?
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January 05, 2021
Customer Data Platform (CDP), as a marketing technology marketplace is seeing a lot of traction. And hype. CDP marketplace is very rapidly evolving and there are numerous CDP vendors. These include large enterprise software vendors such as IBM and Microsoft as well as several, niche CDP ve
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Tags: Customer Experience, Digital Transformation, Marketing
CMS Choices: Traditional WCM + APIs Vs Headless CMS + Apps
Altview
December 27, 2020
Web Content Management (WCM or sometimes just CMS) space has been evolving. There are new content management as well as content delivery requirements to cater to the requirements of a more Omnichannel world. Different vendors are addressing this need differently, depending on how they themselves have evolved. I often see an interesting argument playing out.
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Tags: Customer Experience, Digital Transformation, Marketing
Approaches for Implementing Personalization
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October 31, 2020
Personalization is a key tool in Marketer’s toolkit, and therefore Personalization Engines are now key components of any MarTech Stack. To be honest, personalization isn’t new. But with evolving usage of Machine Learning (ML) techniques, there’s a renewed interest in implementing Personalizati
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Tags: Customer Experience, Digital Transformation, Marketing
20 Points to Consider While Evaluating Integration Capabilities of Your CDP and MarTech Vendors
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October 18, 2020
When you build your MarTech stack, you will almost always need to integrate multiple products. Even if you buy a so-called suite or cloud, remember most of them really consist of multiple products (many of which come via acquisitions). Plus you will also need to integrate with other external applica
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Tags: Customer Experience, Digital Transformation, Marketing
Cloud communications platform Twilio to Buy Customer Data Platform Vendor Segment
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October 12, 2020
Cloud communications platform vendor Twilio is set to acquire Customer Data Platform (CDP) vendor Segment in an all-stock deal for $3.2 billion. But you knew that already, since the news was all over the place. They have listed three rationales: Provides a single view of a customer acros
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Tags: Customer Experience, Digital Transformation, Marketing
SAP To Acquire Engagement Provider Emarsys
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October 05, 2020
SAP has announced it will acquire Customer Engagement Provider Emarsys. Recall that SAP announced their SaaS-based “Customer Data Cloud” (CDC) in 2019. The focus of that release was really on profile management (via their acquisition of Gigya) and associated aspects such as identity and
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Tags: Customer Experience, Digital Transformation, Marketing
Customer Data Platform (CDP) Explained
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August 24, 2020
What Does a CDP Do? Here’s a 7-minute explainer (carved out from my MarTech masterclass for a client).
The post Customer Data Platform (CDP) Explained appeared first on AltView.
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Tags: Customer Experience, Digital Transformation, Marketing
Amperity and Quaero CDPs Partner with third party data Providers
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August 08, 2020
Customer Data Platforms (CDPs) mainly work on first party data. Recall that first party data is data of your customers collected directly by you. Your customers’ transaction data or their data in your CRM are examples of first party data. For a more complete profile, you often enrich this firs
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Tags: Customer Experience, Digital Transformation, Marketing
CDP BlueConic Announces Orchestration Capabilities
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July 14, 2020
CDP vendor BlueConic have announced new orchestration capabilities. They call it Customer Lifecycle Orchestration. As shown in the screenshot, a lifecycle consists of many stages in a customer journey. You define these stages and then for each stage, you define a custom interaction. You also define
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Tags: Customer Experience, Digital Transformation, Marketing
Do We Need An India-Specific MarTech Landscape Map?
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July 07, 2020
We’re working on creating an Indian MarTech map. When there are several excellent MarTech landscape maps out there, do we need another one? Here’s a slide that explains why we need an India-specific MarTech Landscape Map. Will welcome all contributions. If you’d like to contribute,
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Tags: Customer Experience, Digital Transformation, Marketing
Customer Data Platforms – Does Industry Focus Matter?
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June 18, 2020
Many CDPs offer an industry or vertical specific solution.
1. Does having a vertical or industry focus matter?
2. Who are some of the vendors in each major Industry?
The post Customer Data Platforms – Does Industry Focus Matter? appeared first on AltView.
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Tags: Customer Experience, Digital Transformation, Marketing
Evolution of Content Management Systems
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June 16, 2020
Recently, I did this webinar on evolution of Content Management Systems. I’ve been covering different Content Management Marketplaces (ECM, WCM etc) for a long time now. So I went back to my reports from 2000s and looked at what the CM/ECM trends were in those years. Here are some slides from that
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Tags: Customer Experience, Digital Transformation, Marketing
CDP important for Customer Journey Management, Says Pointillist
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May 31, 2020
Customer Journey Analytics vendor Pointillist have released this report based on a survey of over 1000 professionals. There’s some good data and analysis (report is free but you’ll need to fill up a signup form). There’s a full section on importance of having a centralized source o
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Tags: Customer Experience, Digital Transformation, Marketing
MarTech Standards – Customer Data Platform Specification
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May 06, 2020
(Cover image is a diagram in the Oasis spec.) Thanks to Venky on LinkedIn, I came across this CDP specification on OASIS (Customer Data Platform Version 1.0 Committee Specification 01). The Technical Committee is chaired by Serge Huber of Jahia and Thomas Lund Sigdestad of Enonic. This C
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Tags: Customer Experience, Digital Transformation, Marketing
Framework for Analysing Success of MarTech Initiatives Part 1 – Setting Up The Context
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April 20, 2020
Marketing Technology, or MarTech, is exploding as a technology category. While several constituents of MarTech, e.g., Web Content Management (WCM or CMS), Digital Asset Management (DAM) and CRM have been there for long time, several new technologies like Customer Data Platforms (CDPs) and Journey Or
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Tags: Customer Experience, Digital Transformation, Marketing
Checklist – Working Remotely/Setting Up Home Office
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March 11, 2020
I wrote this post originally about 10 years back when I started working remotely. As a result of Coronavirus pandemic, lot of people are having to work from home. So here goes an updated version. Here are some tools that work for me. I am not recommending anything here, just mentioning what wor
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Tags: Customer Experience, Digital Transformation, Marketing
Loyalty Is an Emerging CDP Scenario
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March 05, 2020
Several CDPs are now beginning to offer some capabilities in this area.
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Tags: Customer Experience, Digital Transformation, Marketing
How Do CDP Vendors Support Loyalty Programs
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March 05, 2020
Should capabilities for loyalty management reside natively in your CDP or run outside of it? This is an important consideration if you are evaluating CDP platforms and have requirements to support loyalty/rewards programs. I write on RSG blog how CDP platforms support capabilities that are required
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Tags: Customer Experience, Digital Transformation, Marketing
MarTech Products and Vendors Active In India
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February 26, 2020
I am planning to curate a list of MarTech products and vendors active in India. If you’d like to suggest products or vendors, you can do it here. I’ll share the findings with everyone. Oh, and of course, I won’t spam you or disclose any personal information (i.e., if you provide your n
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Tags: Customer Experience, Digital Transformation, Marketing
CDP Vendor BlueVenn Announces Email Marketing
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February 23, 2020
CDP vendor BlueVenn announced new email marketing capabilities as part of the platform. Many other CDP vendors already provide built-in email marketing, and several integrate with external email marketing platforms. Advantages of a built-in email marketing platform There are several advantages of a
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CDP News: Salesforce Acquires Evergage
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February 06, 2020
Evergage CEO & Co-Founder Karl Wirth announced the CDP vendor has been acquired by Salesforce. A bit about Salesforce‘s CDP history and their acquisition of Evergage My analysis on The Real Story Group blog.
The post CDP News: Salesforce Acquires Evergage appeared first on AltView.
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Why Did Salesforce Acquire Evergage CDP?
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February 04, 2020
Evergage CEO & Co-Founder Karl Wirth announced the CDP vendor has been acquired by Salesforce.
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MarTech Trend: Emergence of Vertical-focused CDPs
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February 01, 2020
CDPs are an important foundational component of any MarTech stack. But the CDP marketplace is increasingly becoming crowded and therefore, vendors are now to differentiate their offerings. We have already seen vendors specializing based on data lifecycle (data management vs data activation), based o
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Tags: Customer Experience, Digital Transformation, Marketing
Mastercard Acquires SessionM CDP
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October 25, 2019
Just when you thought the scope of CDP couldn't get wider...well it's still broadening.
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AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium
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October 06, 2019
Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed an agreement to acquire CrowdTwist, a provider of cloud-based Loyalty solution. CrowdTwist offers capabilities for “discounts, points, check-ins or rewards.“ The CrowdTwist team will become part of Oracle CX Cloud and i
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Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: What are IBM, Oracle, Adobe, Salesforce and SAP up to in CDP marketplace?
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September 29, 2019
What’s Up With CDPs From Big MarTech Vendors? Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. But all of them have now raised their stakes in this marketplace. Here’s a short summary of w
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What's Up With CDPs From Big MarTech Vendors?
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September 26, 2019
RSG receives many subscriber inquiries about what to expect from these major players, so here's a short summary
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What’s Up With CDPs From Big MarTech Vendors?
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September 26, 2019
Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this technology in the past as a passing fad. But all of them have now raised their stakes in this mar
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Adding Liferay and Jahia to WCM Evaluations
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September 25, 2019
There's more to watch here, but on the whole, we're seeing more suite-style strategies emerging in the upper mid-market
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CDPs - Do You Need More Than One?
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September 23, 2019
Let's not get surprised to see multiple CDPs within an enterprise. CDP platforms - like other technologies - will have different focus areas.
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CDPs – Do You Need More Than One?
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September 23, 2019
Lately I’ve seen several examples of organizations working with multiple Customer Data Platforms (CDPs). Earlier this month I debriefed a video-on-demand (VOD) firm that had licensed a Customer Data Platform from Quaero. Then they also licensed Optimove’s CDP. Hey, wait: if a CDP is supp
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Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: Multiple Vs Single CDPs, plus news about Quaero, Oracle and WordPress
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September 22, 2019
ZEE5 Partners with Quaero Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Having multiple CDPs is no longer surprising. In fact, not all
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Tags: Customer Experience, Digital Transformation, Marketing
ZEE5 partners with Quaero
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September 17, 2019
Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Why Multiple CDPs? Having multiple CDPs is no longer surprising. In fact, not
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Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: Adobe’s New Customer Journey Analytics Plus News About Oracle and New CDP Evaluations
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September 15, 2019
Adobe Intros Customer Journey Analytics in Adobe Analytics (header image source: Adobe) Adobe has added new capabilities for Customer Journey Analytics within its Analytics platform. For max benefit, you will need to use these capabilities in conjunction with Adobe Experience Platform, which is Adob
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Tags: Customer Experience, Digital Transformation, Marketing
Updates to CDP Vendor Evaluations
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September 09, 2019
The CDP (orange) line on RSG's Omnichannel Vendor Map seems perpetually under construction
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Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: New AI Book, plus news about Acquia and AgilOne
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September 08, 2019
Practical Artificial Intelligence: An Enterprise Playbook Friends and colleagues, Alan Pelz-Sharpe and Kashyap Kompella, have written this excellent primer on AI for Enterprises. The book is written for the line of business managers, project managers and anyone considering an AI project. Alan promi
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Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL
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August 31, 2019
Look for best of breed solutions to build your own omni-channel stack exchange4media organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack. The key takeaway was that Omni-ch
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MarTech India 2019 Conference
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August 25, 2019
exchange4media organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack. The key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have
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Tags: Customer Experience, Digital Transformation, Marketing
Why Did CDP Vendor Evergage Launch a Data Warehouse?
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August 20, 2019
The larger story here is that marketing and CX teams are looking for data warehouse and/or data lake-type services, but may not have recourse to that tooling internally
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Tags: Customer Experience, Digital Transformation, Marketing
#MarTechIndia plus news about Evergage and Segment
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August 19, 2019
MarTech India 2019 Conference exchange4media is organizing MarTech India 2019 conference on Friday, August 23, 2019. The theme of the conference is “Transformative Technologies for Marketing in 2020 and Beyond”. They have put together an excellent agenda. I’ll be speaking on p
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Tags: Customer Experience, Digital Transformation, Marketing
Twilio SendGrid launches Ads plus news about Salesforce, ZyloTech and IgnitionOne
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August 11, 2019
Twilio SendGrid Ads launched SendGrid was primarily an email marketing platform that Twilio acquired. Twilio SendGrid Ads adds additional capabilities to create ads for Facebook, Instagram and Google. This could be very useful. You can reuse your campaign content across emails and ads (or posts). Yo
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Tags: Customer Experience, Digital Transformation, Marketing
Datawrkz, SugarCRM announce new products
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August 03, 2019
Datawrkz launches Vizibl CDP AdTech provider Datawrkz has released a new CDP called Vizibl. The website mentions its a “CDP for advertizers”, which is probably because of company’s roots in providing adtech solutions. The other point that the company makes is that the pr
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Tags: Customer Experience, CRM, Marketing
AltView Newsletter: News about Optimove, Lytics and mParticle
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July 28, 2019
India’s ZEE5 partners with Israel-based Optimove to build a customer data platform (CDP). Optimove has some interesting machine-learning based predictive modelling as well as segmentation capabilities. So here’s hoping ZEE5 will improve its content recommendations. Lytics announces Start
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Tags: Customer Experience, Digital Transformation, Marketing
Salesforce to Acquire Tableau
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June 15, 2019
Salesforce announced it will acquire Tableau for $15.7B, its most expensive acquisition yet. Earlier, Google acquired Looker. For Digital Marketing Technology, especially for those use cases that require a unified customer profile across channels, Analytics plays a very important part. I think of th
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Tags: Customer Experience, Digital Transformation, Marketing
SAP Announces CDP
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May 09, 2019
Keeping all your customer data in once place is a great objective. However, what that place should be is a tricky question.
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Tags: Customer Experience, Digital Transformation, Marketing
CSC sues TCS
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May 08, 2019
Another week, another lawsuit. CSC has sued TCS for “improperly accessing and using CSC’s confidential, proprietary and trade secret information and source code to develop Defendants’ competing software product.” I am sure TCS will respond in the court, so I won’t comment on th
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Tags: Customer Experience, Digital Transformation, Marketing
Updates to CDP Vendor Evaluations
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May 07, 2019
New vendors ActionIQ, Celebrus, and SessionM, along with updates to Lexer and NGDATA.
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Hertz Takes Accenture to Court for Failed Website Implementation
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May 07, 2019
The Hertz Corporation has sued Accenture for a failed “Digital Transformation Program”. I was going thru the detailed complaint (H/t Alan Pelz-Sharpe) and it is a fascinating read. It Seems like a “project/program management 101” level disaster. What are the key issues mentio
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Tags: Customer Experience, Digital Transformation, Marketing
Where Do You House Your Personalization?
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April 15, 2019
Personalization is a key tool in Marketer’s toolkit and as with many other capabilities, there are multiple places to house your personalization “engine”. Of course, there is no single right answer and you could mix and match different strategies for different scenarios. Each alter
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Tags: Customer Experience, Digital Transformation, Marketing
Myth: IT Not Required for Marketing Platforms
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April 09, 2019
One major selling point of newer, cloud-based marketing tools such as Customer Data Platforms (CDPs) and Journey Orchestration Engines (JOEs) is that you can quickly get started without involving IT, and that your marketers and other customer experience specialists can do everything on their own. My
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Tags: Customer Experience, Digital Transformation, Marketing
What’s New in Adobe’s Data Management Offerings?
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April 02, 2019
Last week, Adobe made a few announcements related to Data Management and adjacent technologies and marketplaces. Coming amid the vendor’s annual summit featuring the usual spate of sports-and-entertainment dignitaries, it’s always a challenge to figure out what’s substance from wha
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Salesforce Changes Its Mind on CDPs
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March 27, 2019
This month has been hectic for CDP market, especially with large enterprise software vendors jumping in. Informatica bought AllSight and then Adobe and Salesforce announced their CDP offerings. We’ll have more to say in a bit about Adobe, but this post is about Salesforce. Salesforce About-Fac
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Mindtree Personalization Effectiveness Model
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March 04, 2019
Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework.
The post Mindtree Personalization Effectiveness Model appeared first on AltView.
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Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 9: Advanced Customer Data Management
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February 26, 2019
This post first appeared on the RSG Blog. The ninth and final scenario or business use case for Customer Data Platform (CDP) technology is Advanced Customer Data Management. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5, Scenario 6, Scenario 7 an
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Tags: Customer Experience, Digital Transformation, Marketing
Customer Data Platforms (CDP) Evaluations
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February 21, 2019
The Customer Data Platforms research critically evaluates the weaknesses and strengths of 22 CDP products.
The post Customer Data Platforms (CDP) Evaluations appeared first on AltView.
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Tags: Customer Experience, Digital Transformation, Marketing
A Big Data Approach to ECM
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February 19, 2019
Alan Pelz-Sharpe and I argue that Legacy Enterprise Content Management (ECM) approaches have become increasingly complex, difficult to manage, and too expensive. Plus there are newer and cloud-friendly approaches emerging that Businesses should consider.
The post A Big Data Approach to ECM appeare
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Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 8: Digital Advertising Support
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February 07, 2019
This post first appeared on the RSG Blog. The eighth scenario or business use case for Customer Data Platform (CDP) technology is Digital Advertising Support. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5, Scenario 6 and Scenario 7.) First-Party
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Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 7: B2B Marketing Support
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January 31, 2019
This post first appeared on the RSG Blog. The seventh scenario or business use case for Customer Data Platform (CDP) technology is B2B Marketing Support. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5 and Scenario 6 .) B2B Brings Unique Challenges
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Tags: Customer Experience, Digital Transformation, Marketing
Dropbox is Acquiring eSignature Provider HelloSign
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January 28, 2019
File Sharing and Sync provider Dropbox announced it will acquire eSignature vendor HelloSign. Dropbox is a popular light-weight collaboration service with capabilities for file sharing and sync across multiple devices. HelloSign is an eSignature service provider that allows enterprises to
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Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 6: Realtime Behavioral Analysis
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December 17, 2018
This post first appeared on the RSG Blog. The sixth scenario or business use case for Customer Data Platform (CDP) technology is Realtime Behavioral Analysis. It encompasses a potentially tricky set of services and brings some important challenges around performance and security, so if this interest
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Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 5: Omnichannel and Offline Aggregation
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November 30, 2018
This post first appeared on the RSG Blog. The fifth scenario or business use case for Customer Data Platform (CDP) technology is “Omnichannel & Offline Aggregation.” (The other four scenarios are described here: Scenario 1, Scenario 2, Scenario 3, Scenario 4.) Beyond Multi-Channel Th
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Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 4: Ecommerce Recommendations & Optimization
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November 27, 2018
This post first appeared on the RSG Blog. The fourth scenario or business use case for Customer Data Platform (CDP) technology is Ecommerce Recommendations & Optimization. (The other three scenarios are described here: Scenario 1, Scenario 2, Scenario 3.) Similar But Different… In some res
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Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 3: Online Personalization and Experience Optimization
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November 09, 2018
This post first appeared on the RSG Blog. The third scenario or business use case for Customer Data Platform (CDP) technology is Online Personalization & Experience Optimization. (The first two scenarios are described here: Scenario 1, Scenario 2.) Personalization for Customer Experience (CX) If
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Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 2: Predictive Analytics
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November 01, 2018
This post first appeared on the RSG Blog. This is the second in a series of posts outlining key business use cases for Customer Data Platform (CDP) technology. As subscribers to RSG’s CDP vendor evaluations know, most vendors offer reporting and dashboard services as a backbone for analy
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Tags: Customer Experience, Digital Transformation, Marketing
What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP
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October 02, 2018
This post first appeared on the RSG Blog. Enterprise software giants SAP, Adobe, and Microsoft jointly announced an “Open Data Initiative” at Microsoft’s Ignite conference in September. To quote from the press release, ….the Open Data Initiative, which is a common approach and s
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Tags: Customer Experience, Digital Transformation, Marketing
PhD update – Social Media for Competitive Advantage
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September 15, 2018
So finally it happened. This week, I successfully defended, and earned my doctorate. I am now a PhD in Management. (Pic source: exloringhandhygiene.wordpress.com) My topic was “Social Media for Competitive Advantage – A Study of Select Indian Organizations”. As part of this researc
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Tags: Customer Experience, Digital Transformation, Marketing
EAI for Marketers – Customer Data Platforms
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April 12, 2018
Cross-posted from LinkedIn Customer Data Platform (CDP) technology is an emerging category in the MarTech stack. David Raab coined the term and defines it as: “A marketer-managed system that creates a persistent, unified customer database accessible to other systems.” The rationale see
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Tags: Customer Experience, Digital Transformation, Marketing
OpenText acquires Hightail (formerly, YouSendIt)
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February 15, 2018
ECM vendor OpenText has acquired Hightail. Hightail, formerly called YouSendIt, offers a file-sharing and sync service. OpenText now has at least four file-sharing and sync services. In addition to Hightail, they have OpenText Core and OpenText Tempo Box. Documentum acquisition also gave them EMC Le
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Tags: Customer Experience, Digital Transformation, Marketing
ECM and Machine Learning – What are Box, IBM, OpenText and other Vendors doing?
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January 24, 2018
There are many use cases in Enterprise Content Management (ECM) for which Machine Learning can be deployed. In fact, i’d argue that you can apply machine learning in all the stages of content life cycle. You can apply: Supervised learning e.g, to automatically classify images, archive documents, d
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Tags: Customer Experience, Digital Transformation, Marketing
Machine Learning for Personalizing Digital Experiences
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November 21, 2017
Personalization has always been a key aspect in almost all kinds of digital experiences. Some examples of commonly found personalisation use cases are: allowing users to customise their dashboards or user interfaces, showing content based on explicit user-defined criteria, showing content based on i
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Tags: Customer Experience, Digital Transformation, Marketing
Blockchain for Information Management
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November 15, 2017
Blockchain is best known for its use by the alternative and controversial currency market and most notably Bitcoin. But Blockchain is not Bitcoin nor is Blockchain an alternative/crypto currency. Rather Blockchain is an underlying distributed ledger technology (DLT) that can be used in many differen
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Tags: Customer Experience, Digital Transformation, Marketing
Using Factor Analysis to reduce number of attributes
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September 13, 2017
In my last post on using machine learning for everyday use cases, i’d mentioned factor analysis as a way to reduce large number of items (e.g., news articles’ attributes) into smaller set of variables. Some people asked me for examples of this, so this post is an attempt to explain how factor
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Tags: Customer Experience, Digital Transformation, Marketing
Machine Learning as an alternative to rule based processes
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August 28, 2017
There’s a lot of discussion about machine learning these days and pretty much every one (vendors, users) is talking about it. I remember attending courses on Artificial Intelligence, Machine Learning and even Artificial Neural Networks back in 1998. So what’s new? How have AI and ML evolved? I t
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Tags: Customer Experience, Digital Transformation, Marketing
Some data from my social media survey
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August 23, 2017
In my last post, I provided an overview of how to measure impact of a digital or social media initiative. But before you can measure the impact, you need to be able to create an inventory of what all activities in your organization can use these media. In this post, let’s look at the findings
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Tags: Customer Experience, Digital Transformation, Marketing
How do you Measure the Impact of a Social Media Initiative?
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August 04, 2017
While there’s a widespread usage of digital and social media within organizations’ value chains, there are several questions that I hear often. E.g., How do you measure the impact of these initiatives? There are several use cases for which social media can be used. How do you actually
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Tags: Customer Experience, Digital Transformation, Marketing
AI Becoming a New Battleground for Oracle and Salesforce #CRM #AI #ML #chatbots
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May 04, 2017
This post first appeared on the RSG Blog. Analytics, fueled with Artificial Intelligence and Machine Learning, has become an intense focus of among big software vendors. Although IBM, Amazon, Google, and Microsoft rightly see a lot of coverage here, there’s an intriguing competition brewing on
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Tags: Customer Experience, Digital Transformation, Marketing
Oracle Addresses Analytics with Moat Acquisition #digital #adtech
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April 21, 2017
This post first appeared on the RSG Blog. Oracle has announced its acquisition of Moat, an AdTech company that provides cloud-based digital measurement and analytics. For now, Moat will remain an independent platform and will be part of Oracle Data Cloud, Oracle’s Data as a Service offering fo
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Tags: Customer Experience, Digital Transformation, Marketing
Overall ECM Maturity Still Remains Low #DigitalWorkplace #EntArch
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April 11, 2017
This post first appeared on the RSG Blog. One of the findings of RSG’s 2015 Enterprise Content Management survey was that ECM maturity levels across multiple dimensions was relatively low. How much has changed since then? Turns out, not much… Since 2015 we refined the model a
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Tags: Customer Experience, Digital Transformation, Marketing
PhD update – invitation to participate in my research
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May 11, 2016
As you might be aware, I am currently doing my PhD from the Faculty of Management Studies, University of Delhi. The topic of my PhD is: Social Media for Competitive Advantage. Basically, the idea is to understand usage of Social Media, and map it to Porter’s concept of Competitive Advantage. Here
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Tags: Customer Experience, Digital Transformation, Marketing
A Guide to Digital Experience Management for Media and Entertainment
http://www.econtentmag.com/
March 09, 2016
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Tags: Customer Experience
A Guide to Web Content Management for Multichannel Delivery
http://www.econtentmag.com/
November 16, 2015
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Tags: Customer Experience, Digital Transformation, Marketing
Is Web content management ready for wearable apps?
searchcontentmanagement.techtarget.com
September 01, 2015
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Tags: Customer Experience, Digital Transformation, Marketing
A Guide to Email Marketing and Marketing Automation Tools
http://www.econtentmag.com/
July 01, 2015
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Tags: Customer Experience, Digital Transformation, Marketing
Digital Marketing Suites: How Overlapping Features Can Cost and Confuse You
https://documentmedia.com/
June 04, 2015
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Tags: Customer Experience, Digital Transformation, Marketing
Approaches for Your Hybrid Cloud DAM and ECM Strategies
https://documentmedia.com/
March 02, 2015
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Tags: Customer Experience, Digital Transformation, Marketing
Is Your Enterprise Portal Ready for the Mobile World?
https://documentmedia.com/
January 29, 2015
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Tags: Customer Experience, Digital Transformation, Marketing
A Guide to the ECM Marketplace
https://documentmedia.com/
December 31, 2014
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Tags: Customer Experience, Digital Transformation, Marketing
A Guide to Publishing in the Cloud: Ten Considerations
http://www.econtentmag.com/
June 04, 2014
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Tags: Customer Experience, Digital Transformation, Marketing
A Guide to Mobile Experience Management: Choosing the Right Tool for Your Needs
http://www.econtentmag.com/
March 05, 2014
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Tags: Customer Experience, Digital Transformation, Marketing
What the Consumer Web Can Teach You About Sharing: Are Lightweight, Cloud-Based Alternatives Better?
https://documentmedia.com/
September 02, 2013
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Tags: Customer Experience, Digital Transformation, Marketing
The ingredients to successfully driving omnichannel personalisation at scale
CDPs in your stack: alternative architectural models
From Data Silos to Omnichannel CX – How Can MarTech Help Consumer Brands?
