You have been temporarily restricted. Please be more thoughtful when adding content for your portfolio. Your portfolio and digital media kit and should be reflective of the professional image you wish to convey. Accounts may be temporarily restricted if we receive reports of spamming or if the system detects excessive entries.
Membership
Publish your original ideas on the Thinkers360 platform!
This feature is available for Pro and Pro-Plus Members Only.
Speaker Bureau functionality whereby individuals can be featured speakers within our Speaker Bureau service and enterprises can find and work with speakers.
This feature is available for Pro, Pro-Plus, Premium and Enterprise Members Only.
Contribute to the Thinkers360 Member Blog and have your thought leadership featured on our web site, newsletter and social channels. Reach our opt-in B2B thought leader community and influencer marketplace with over 100M followers on social media combined!
You’ve reached your daily limit for entering quotes. Please only add personally-authored content which is reflective of your digital media kit and thought leadership portfolio.
Thinkers360 Content Library
For full access to the Thinkers360 content library, please join ourContent Planor become a contributor by posting your own personally-authored content into the system viaAdd PublicationorImport Publication.
Unlock your personalized dashboard including metrics for your member blogs and press releases as well as all the features and benefits of our member plans!
Interested in getting your own thought leader profile? Get Started Today.
Apoorv Durga, Ph.D.
Vice President Research and Advisory at Real Story Group
West Delhi, Delhi, India
Analyst and Consultant | Helping organizations make sense of Digital Technology Marketplace | #Digital, #AI, #ML, #CMS
More than 20 years of experience as an industry analyst, advisor, and technology executive
I have extensive implementation and advisory experience in Enterprise Software products and technologies such as:
- Marketing Technologies: Customer Data Platforms (CDPs), Journey Orchestration Engines, Web Content and Experience Management, Mobile and Omnichannel Delivery, Digital Asset Management, Campaigns and Lead Management, Social Media Analytics, Customer Experience Management and CRM
- Digital Workplace Technologies: Intranets, Enterprise Content Management, Cloud File Sharing, Portals and Application software, Document Composition and Document Output Management, Social Media and Collaboration
As a Research Director with Real Story Group, I have been responsible for setting and executing the agenda for several of RSG’s in-depth research reports. These include Customer Data Platforms (CDPs), Journey Orchestration Engines, Enterprise Content Management (ECM), Cloud File Sharing, Enterprise Portals, Enterprise Mobile Technologies, Web Content & Experience Management (WCM) Customer Experience, and CRM.
In the areas mentioned above, I have authored multiple book-length technology and vendor evaluation reports. Along the way, I have worked with several large and complex organizations helping them with product selection and other strategic technology recommendations.
I've also been a speaker at many industry conferences, have published several articles in domestic and international publications and get regularly quoted in industry forums and publications.
My PhD work is about leveraging social media for achieving and sustaining competitive advantage. It proposes a practical framework that draws upon several contemporary machine learning techniques.
Apoorv Durga, Ph.D.
Points
Academic
90
Author
200
Influencer
59
Speaker
111
Entrepreneur
181
Total
641
Points based upon Thinkers360 patent-pending algorithm.
Tags: Customer Experience, Digital Transformation, Marketing
4 Academic Whitepapers
Impact of Social Media Readiness on Social Media Usage and Competitive Advantage
Diverse Applications and Transferability of Maturity Models
January 01, 2019
Tags: Customer Experience, Digital Transformation, Marketing
Universal scenarios: The key to comparing personalization technologies
Import from wordpress feed
October 06, 2021
Why scenario analysis is a sound foundation for making vendor and technology decisions.
The post Universal scenarios: The key to comparing personalization technologies appeared first on MarTech.
Tags: Customer Experience, Digital Transformation, Marketing
The Real Story on MarTech: A holistic personalization technology strategy
Import from wordpress feed
September 10, 2021
Your personalization strategies will require several adjacent capabilities beyond simple targeting logic.
The post The Real Story on MarTech: A holistic personalization technology strategy appeared first on MarTech.
Tags: Customer Experience, Digital Transformation, Marketing
What to Make of Acquia Buying DAM Vendor Widen
Import from wordpress feed
September 10, 2021
It’s not a surprising move, but I think for Widen licensees, not a very welcome one. Longtime WCM / nascent MarTech suite vendor Acquia has announced it is buying Digital Asset Management (DAM) vendor Widen. This fills a gap in Acquia’s portfolio but I think for Widen licensees, this m
Tags: Customer Experience, Digital Transformation, Marketing
The Real Story on MarTech: Where should personalization reside in your new stack?
Import from wordpress feed
August 19, 2021
This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stack
The post The Real Story on MarTech: Where should personalization reside in your new stack? appeared first on MarTech.
Tags: Customer Experience, Digital Transformation, Marketing
Making lassi in a washing machine requires the right model
Real Story Group
August 05, 2021
Lassi is a yogurt drink popular in India, but you wouldn't usually employ a washing machine to make it. Unless, of course your requirements are similar to those in this HSBC Ad. We call such differentiating requirements "scenarios." Think of scenarios as business use cases, or high-level business objectives.
As an example, here are the scenarios for evaluating Ecommerce platforms based on RSG's latest research we released this week.
Updates to CDP Vendor Evaluation Research
Import from wordpress feed
July 29, 2021
We’ve enhanced several existing evaluations as well as added two new vendors. This post first appeared on the RSG Blog. Continue reading Updates to CDP Vendor Evaluation Research
The post Updates to CDP Vendor Evaluation Research appeared first on AltView.
Tags: Customer Experience, Digital Transformation, Marketing
APIs Don’t Maketh Headless
Import from wordpress feed
June 11, 2021
Headless (in context of CMS or Commerce) often generates interesting debates. (The Real Story Group‘s forthcoming Ecommerce evaluations will have more on this) Traditional, legacy platforms will often tell you they got APIs, so they’re headless too. But they aren’t. They are built in
Tags: Customer Experience, Digital Transformation, Marketing
New Personalization Platforms Evaluation Research
Import from wordpress feed
May 27, 2021
In this first edition, we include evaluations of nine vendors
This post first appeared on the RSG Blog.
Continue reading New Personalization Platforms Evaluation Research
The post New Personalization Platforms Evaluation Research appeared first on AltView.
Tags: Customer Experience, Digital Transformation, Marketing
What to Make of Sitecore's Moosend Acquisition
Real story Group
May 10, 2021
Last week Sitecore announced its plan to acquire Moosend. UK-based Moosend provides very low-priced, SaaS-based email marketing services. Its main capabilities include lightweight B2C campaigns, landing pages, and newsletters.
Tags: Customer Experience, Digital Transformation, Marketing
What to Make of Sitecore’s Moosend Acquisition
Import from wordpress feed
May 10, 2021
The real story here is that the Sitecore we all know now appears to be going away Last week Sitecore announced its plan to acquire Moosend. UK-based Moosend provides very low-priced, SaaS-based email marketing services. Its main capabilities include lightweight B2C campaigns, landing pages, and new
Tags: Customer Experience, Digital Transformation, Marketing
CDPs For Improving Customer Experience
AltView
February 11, 2021
There are several surveys that show improving Customer Experience (CX) is a major priority for many consumer brands. Our own discussions with clients and prospects echo this and almost all of our clients have CX high on their agenda. Improving CX requires attention to several aspects and getting the right set of technologies is one of them. One of these key foundational technologies that can help you improve CX is Customer Data Platforms (CDPs).
Tags: Customer Experience, Digital Transformation, Marketing
Bloomreach Acquires Exponea, Plus News about Treasure Data and NGDATA
AltView
January 27, 2021
Treasure Data released an interesting report, NGDATA announced a new partner program and Bloomreach acquired Exponea. Lot’s happening but let’s start with the Treasure Data report first.
Tags: Customer Experience, Digital Transformation, Marketing
Salesforce’s Loyalty Solution, Manthan-RichRelevance create Algonomy
AltView
January 20, 2021
Salesforce has introduced a Loyalty Management offering as part of their “Marketing Cloud”. Customer 360 Audiences, their Customer Data Platform (CDP) is also a part of same Cloud. (The offering will be generally available later this year).
Tags: Customer Experience, Digital Transformation, Marketing
Key Stages in Customer Data Lifecycle
Import from wordpress feed
January 11, 2021
Customer Data Platforms (CDPs) are a key component of MarTech stacks. The CDP marketplace is evolving very rapidly and there are numerous CDP vendors across various industries. These include large enterprise software vendors such as Salesforce, Adobe, IBM and Microsoft as well as several
Tags: Customer Experience, Digital Transformation, Marketing
What's The Perfect Definition Of A CDP? Or Should It Matter?
LinkedIn
January 05, 2021
Customer Data Platform (CDP), as a marketing technology marketplace is seeing a lot of traction. And hype. CDP marketplace is very rapidly evolving and there are numerous CDP vendors. These include large enterprise software vendors such as IBM and Microsoft as well as several, niche CDP vendors such as ActionIQ, Tealium, Amperity and several others.
What’s The Perfect Definition Of A CDP? Or Should It Matter?
Import from wordpress feed
January 05, 2021
Customer Data Platform (CDP), as a marketing technology marketplace is seeing a lot of traction. And hype. CDP marketplace is very rapidly evolving and there are numerous CDP vendors. These include large enterprise software vendors such as IBM and Microsoft as well as several, niche CDP ve
Tags: Customer Experience, Digital Transformation, Marketing
CMS Choices: Traditional WCM + APIs Vs Headless CMS + Apps
Altview
December 27, 2020
Web Content Management (WCM or sometimes just CMS) space has been evolving. There are new content management as well as content delivery requirements to cater to the requirements of a more Omnichannel world. Different vendors are addressing this need differently, depending on how they themselves have evolved. I often see an interesting argument playing out.
Tags: Customer Experience, Digital Transformation, Marketing
Approaches for Implementing Personalization
Import from wordpress feed
October 31, 2020
Personalization is a key tool in Marketer’s toolkit, and therefore Personalization Engines are now key components of any MarTech Stack. To be honest, personalization isn’t new. But with evolving usage of Machine Learning (ML) techniques, there’s a renewed interest in implementing Personalizati
Tags: Customer Experience, Digital Transformation, Marketing
20 Points to Consider While Evaluating Integration Capabilities of Your CDP and MarTech Vendors
Import from wordpress feed
October 18, 2020
When you build your MarTech stack, you will almost always need to integrate multiple products. Even if you buy a so-called suite or cloud, remember most of them really consist of multiple products (many of which come via acquisitions). Plus you will also need to integrate with other external applica
Tags: Customer Experience, Digital Transformation, Marketing
Cloud communications platform Twilio to Buy Customer Data Platform Vendor Segment
Import from wordpress feed
October 12, 2020
Cloud communications platform vendor Twilio is set to acquire Customer Data Platform (CDP) vendor Segment in an all-stock deal for $3.2 billion. But you knew that already, since the news was all over the place. They have listed three rationales: Provides a single view of a customer acros
Tags: Customer Experience, Digital Transformation, Marketing
SAP To Acquire Engagement Provider Emarsys
Import from wordpress feed
October 05, 2020
SAP has announced it will acquire Customer Engagement Provider Emarsys. Recall that SAP announced their SaaS-based “Customer Data Cloud” (CDC) in 2019. The focus of that release was really on profile management (via their acquisition of Gigya) and associated aspects such as identity and
Tags: Customer Experience, Digital Transformation, Marketing
Customer Data Platform (CDP) Explained
Import from wordpress feed
August 24, 2020
What Does a CDP Do? Here’s a 7-minute explainer (carved out from my MarTech masterclass for a client).
The post Customer Data Platform (CDP) Explained appeared first on AltView.
Tags: Customer Experience, Digital Transformation, Marketing
Amperity and Quaero CDPs Partner with third party data Providers
Import from wordpress feed
August 08, 2020
Customer Data Platforms (CDPs) mainly work on first party data. Recall that first party data is data of your customers collected directly by you. Your customers’ transaction data or their data in your CRM are examples of first party data. For a more complete profile, you often enrich this firs
Tags: Customer Experience, Digital Transformation, Marketing
CDP BlueConic Announces Orchestration Capabilities
Import from wordpress feed
July 14, 2020
CDP vendor BlueConic have announced new orchestration capabilities. They call it Customer Lifecycle Orchestration. As shown in the screenshot, a lifecycle consists of many stages in a customer journey. You define these stages and then for each stage, you define a custom interaction. You also define
Tags: Customer Experience, Digital Transformation, Marketing
Do We Need An India-Specific MarTech Landscape Map?
Import from wordpress feed
July 07, 2020
We’re working on creating an Indian MarTech map. When there are several excellent MarTech landscape maps out there, do we need another one? Here’s a slide that explains why we need an India-specific MarTech Landscape Map. Will welcome all contributions. If you’d like to contribute,
Tags: Customer Experience, Digital Transformation, Marketing
Customer Data Platforms – Does Industry Focus Matter?
Import from wordpress feed
June 18, 2020
Many CDPs offer an industry or vertical specific solution.
1. Does having a vertical or industry focus matter?
2. Who are some of the vendors in each major Industry?
The post Customer Data Platforms – Does Industry Focus Matter? appeared first on AltView.
Tags: Customer Experience, Digital Transformation, Marketing
Evolution of Content Management Systems
Import from wordpress feed
June 16, 2020
Recently, I did this webinar on evolution of Content Management Systems. I’ve been covering different Content Management Marketplaces (ECM, WCM etc) for a long time now. So I went back to my reports from 2000s and looked at what the CM/ECM trends were in those years. Here are some slides from that
Tags: Customer Experience, Digital Transformation, Marketing
CDP important for Customer Journey Management, Says Pointillist
Import from wordpress feed
May 31, 2020
Customer Journey Analytics vendor Pointillist have released this report based on a survey of over 1000 professionals. There’s some good data and analysis (report is free but you’ll need to fill up a signup form). There’s a full section on importance of having a centralized source o
Tags: Customer Experience, Digital Transformation, Marketing
MarTech Standards – Customer Data Platform Specification
Import from wordpress feed
May 06, 2020
(Cover image is a diagram in the Oasis spec.) Thanks to Venky on LinkedIn, I came across this CDP specification on OASIS (Customer Data Platform Version 1.0 Committee Specification 01). The Technical Committee is chaired by Serge Huber of Jahia and Thomas Lund Sigdestad of Enonic. This C
Tags: Customer Experience, Digital Transformation, Marketing
Framework for Analysing Success of MarTech Initiatives Part 1 – Setting Up The Context
Import from wordpress feed
April 20, 2020
Marketing Technology, or MarTech, is exploding as a technology category. While several constituents of MarTech, e.g., Web Content Management (WCM or CMS), Digital Asset Management (DAM) and CRM have been there for long time, several new technologies like Customer Data Platforms (CDPs) and Journey Or
Tags: Customer Experience, Digital Transformation, Marketing
Checklist – Working Remotely/Setting Up Home Office
Import from wordpress feed
March 11, 2020
I wrote this post originally about 10 years back when I started working remotely. As a result of Coronavirus pandemic, lot of people are having to work from home. So here goes an updated version. Here are some tools that work for me. I am not recommending anything here, just mentioning what wor
Tags: Customer Experience, Digital Transformation, Marketing
How Do CDP Vendors Support Loyalty Programs
Import from wordpress feed
March 05, 2020
Should capabilities for loyalty management reside natively in your CDP or run outside of it? This is an important consideration if you are evaluating CDP platforms and have requirements to support loyalty/rewards programs. I write on RSG blog how CDP platforms support capabilities that are required
Tags: Customer Experience, Digital Transformation, Marketing
MarTech Products and Vendors Active In India
Import from wordpress feed
February 26, 2020
I am planning to curate a list of MarTech products and vendors active in India. If you’d like to suggest products or vendors, you can do it here. I’ll share the findings with everyone. Oh, and of course, I won’t spam you or disclose any personal information (i.e., if you provide your n
Tags: Customer Experience, Digital Transformation, Marketing
CDP Vendor BlueVenn Announces Email Marketing
Import from wordpress feed
February 23, 2020
CDP vendor BlueVenn announced new email marketing capabilities as part of the platform. Many other CDP vendors already provide built-in email marketing, and several integrate with external email marketing platforms. Advantages of a built-in email marketing platform There are several advantages of a
Tags: Customer Experience, Digital Transformation, Marketing
CDP News: Salesforce Acquires Evergage
Import from wordpress feed
February 06, 2020
Evergage CEO & Co-Founder Karl Wirth announced the CDP vendor has been acquired by Salesforce. A bit about Salesforce‘s CDP history and their acquisition of Evergage My analysis on The Real Story Group blog.
The post CDP News: Salesforce Acquires Evergage appeared first on AltView.
Tags: Customer Experience, Digital Transformation, Marketing
MarTech Trend: Emergence of Vertical-focused CDPs
Import from wordpress feed
February 01, 2020
CDPs are an important foundational component of any MarTech stack. But the CDP marketplace is increasingly becoming crowded and therefore, vendors are now to differentiate their offerings. We have already seen vendors specializing based on data lifecycle (data management vs data activation), based o
Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: New DMP Whitepaper plus news about Oracle and Tealium
Import from wordpress feed
October 06, 2019
Oracle to Acquire Loyalty Solution Provider CrowdTwist Oracle has signed an agreement to acquire CrowdTwist, a provider of cloud-based Loyalty solution. CrowdTwist offers capabilities for “discounts, points, check-ins or rewards.“ The CrowdTwist team will become part of Oracle CX Cloud and i
Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: What are IBM, Oracle, Adobe, Salesforce and SAP up to in CDP marketplace?
Import from wordpress feed
September 29, 2019
What’s Up With CDPs From Big MarTech Vendors? Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. But all of them have now raised their stakes in this marketplace. Here’s a short summary of w
Tags: Customer Experience, Digital Transformation, Marketing
What’s Up With CDPs From Big MarTech Vendors?
Import from wordpress feed
September 26, 2019
Large infrastructure and MarTech mega vendors – IBM, Oracle, Adobe, Salesforce, and SAP – have been slow to join the CDP bandwagon. Salesforce executives have in fact famously dismissed this technology in the past as a passing fad. But all of them have now raised their stakes in this mar
Tags: Customer Experience, Digital Transformation, Marketing
CDPs – Do You Need More Than One?
Import from wordpress feed
September 23, 2019
Lately I’ve seen several examples of organizations working with multiple Customer Data Platforms (CDPs). Earlier this month I debriefed a video-on-demand (VOD) firm that had licensed a Customer Data Platform from Quaero. Then they also licensed Optimove’s CDP. Hey, wait: if a CDP is supp
Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: Multiple Vs Single CDPs, plus news about Quaero, Oracle and WordPress
Import from wordpress feed
September 22, 2019
ZEE5 Partners with Quaero Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Having multiple CDPs is no longer surprising. In fact, not all
Tags: Customer Experience, Digital Transformation, Marketing
ZEE5 partners with Quaero
Import from wordpress feed
September 17, 2019
Indian Video on Demand service provider ZEE5 has tied up with Customer Data Platform (CDP) Quaero. Recall that ZEE5 also partnered with Optimove a while back. Optimove is also a Customer Data Platform (CDP). Why Multiple CDPs? Having multiple CDPs is no longer surprising. In fact, not
Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: Adobe’s New Customer Journey Analytics Plus News About Oracle and New CDP Evaluations
Import from wordpress feed
September 15, 2019
Adobe Intros Customer Journey Analytics in Adobe Analytics (header image source: Adobe) Adobe has added new capabilities for Customer Journey Analytics within its Analytics platform. For max benefit, you will need to use these capabilities in conjunction with Adobe Experience Platform, which is Adob
Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: New AI Book, plus news about Acquia and AgilOne
Import from wordpress feed
September 08, 2019
Practical Artificial Intelligence: An Enterprise Playbook Friends and colleagues, Alan Pelz-Sharpe and Kashyap Kompella, have written this excellent primer on AI for Enterprises. The book is written for the line of business managers, project managers and anyone considering an AI project. Alan promi
Tags: Customer Experience, Digital Transformation, Marketing
AltView Newsletter: Building Omnichannel Stack plus news about BlueVenn, ThoughtSpot and SDL
Import from wordpress feed
August 31, 2019
Look for best of breed solutions to build your own omni-channel stack exchange4media organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack. The key takeaway was that Omni-ch
Tags: Customer Experience, Digital Transformation, Marketing
MarTech India 2019 Conference
Import from wordpress feed
August 25, 2019
exchange4media organized MarTech India 2019 conference on Friday, August 23, 2019. I spoke about best practices for selecting products and vendors for building your own omnichannel stack. The key takeaway was that Omni-channel (as well as Digital Experience) Platforms don’t exist. You have
Tags: Customer Experience, Digital Transformation, Marketing
Why Did CDP Vendor Evergage Launch a Data Warehouse?
Import from wordpress feed
August 20, 2019
The larger story here is that marketing and CX teams are looking for data warehouse and/or data lake-type services, but may not have recourse to that tooling internally
Tags: Customer Experience, Digital Transformation, Marketing
#MarTechIndia plus news about Evergage and Segment
Import from wordpress feed
August 19, 2019
MarTech India 2019 Conference exchange4media is organizing MarTech India 2019 conference on Friday, August 23, 2019. The theme of the conference is “Transformative Technologies for Marketing in 2020 and Beyond”. They have put together an excellent agenda. I’ll be speaking on p
Tags: Customer Experience, Digital Transformation, Marketing
Twilio SendGrid launches Ads plus news about Salesforce, ZyloTech and IgnitionOne
Import from wordpress feed
August 11, 2019
Twilio SendGrid Ads launched SendGrid was primarily an email marketing platform that Twilio acquired. Twilio SendGrid Ads adds additional capabilities to create ads for Facebook, Instagram and Google. This could be very useful. You can reuse your campaign content across emails and ads (or posts). Yo
Tags: Customer Experience, Digital Transformation, Marketing
Datawrkz, SugarCRM announce new products
Import from wordpress feed
August 03, 2019
Datawrkz launches Vizibl CDP AdTech provider Datawrkz has released a new CDP called Vizibl. The website mentions its a “CDP for advertizers”, which is probably because of company’s roots in providing adtech solutions. The other point that the company makes is that the pr
AltView Newsletter: News about Optimove, Lytics and mParticle
Import from wordpress feed
July 28, 2019
India’s ZEE5 partners with Israel-based Optimove to build a customer data platform (CDP). Optimove has some interesting machine-learning based predictive modelling as well as segmentation capabilities. So here’s hoping ZEE5 will improve its content recommendations. Lytics announces Start
Tags: Customer Experience, Digital Transformation, Marketing
Salesforce to Acquire Tableau
Import from wordpress feed
June 15, 2019
Salesforce announced it will acquire Tableau for $15.7B, its most expensive acquisition yet. Earlier, Google acquired Looker. For Digital Marketing Technology, especially for those use cases that require a unified customer profile across channels, Analytics plays a very important part. I think of th
Tags: Customer Experience, Digital Transformation, Marketing
CSC sues TCS
Import from wordpress feed
May 08, 2019
Another week, another lawsuit. CSC has sued TCS for “improperly accessing and using CSC’s confidential, proprietary and trade secret information and source code to develop Defendants’ competing software product.” I am sure TCS will respond in the court, so I won’t comment on th
Tags: Customer Experience, Digital Transformation, Marketing
Hertz Takes Accenture to Court for Failed Website Implementation
Import from wordpress feed
May 07, 2019
The Hertz Corporation has sued Accenture for a failed “Digital Transformation Program”. I was going thru the detailed complaint (H/t Alan Pelz-Sharpe) and it is a fascinating read. It Seems like a “project/program management 101” level disaster. What are the key issues mentio
Tags: Customer Experience, Digital Transformation, Marketing
Where Do You House Your Personalization?
Import from wordpress feed
April 15, 2019
Personalization is a key tool in Marketer’s toolkit and as with many other capabilities, there are multiple places to house your personalization “engine”. Of course, there is no single right answer and you could mix and match different strategies for different scenarios. Each alter
Tags: Customer Experience, Digital Transformation, Marketing
Myth: IT Not Required for Marketing Platforms
Import from wordpress feed
April 09, 2019
One major selling point of newer, cloud-based marketing tools such as Customer Data Platforms (CDPs) and Journey Orchestration Engines (JOEs) is that you can quickly get started without involving IT, and that your marketers and other customer experience specialists can do everything on their own. My
Tags: Customer Experience, Digital Transformation, Marketing
What’s New in Adobe’s Data Management Offerings?
Import from wordpress feed
April 02, 2019
Last week, Adobe made a few announcements related to Data Management and adjacent technologies and marketplaces. Coming amid the vendor’s annual summit featuring the usual spate of sports-and-entertainment dignitaries, it’s always a challenge to figure out what’s substance from wha
Tags: Customer Experience, Digital Transformation, Marketing
Salesforce Changes Its Mind on CDPs
Import from wordpress feed
March 27, 2019
This month has been hectic for CDP market, especially with large enterprise software vendors jumping in. Informatica bought AllSight and then Adobe and Salesforce announced their CDP offerings. We’ll have more to say in a bit about Adobe, but this post is about Salesforce. Salesforce About-Fac
Tags: Customer Experience, Digital Transformation, Marketing
Mindtree Personalization Effectiveness Model
Import from wordpress feed
March 04, 2019
Bismi Ravindran and I collaborated on this model for Personalization Effectiveness. If you are implementing personalization strategies, we think this could be a helpful framework.
The post Mindtree Personalization Effectiveness Model appeared first on AltView.
Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 9: Advanced Customer Data Management
Import from wordpress feed
February 26, 2019
This post first appeared on the RSG Blog. The ninth and final scenario or business use case for Customer Data Platform (CDP) technology is Advanced Customer Data Management. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5, Scenario 6, Scenario 7 an
Tags: Customer Experience, Digital Transformation, Marketing
Customer Data Platforms (CDP) Evaluations
Import from wordpress feed
February 21, 2019
The Customer Data Platforms research critically evaluates the weaknesses and strengths of 22 CDP products.
The post Customer Data Platforms (CDP) Evaluations appeared first on AltView.
Tags: Customer Experience, Digital Transformation, Marketing
A Big Data Approach to ECM
Import from wordpress feed
February 19, 2019
Alan Pelz-Sharpe and I argue that Legacy Enterprise Content Management (ECM) approaches have become increasingly complex, difficult to manage, and too expensive. Plus there are newer and cloud-friendly approaches emerging that Businesses should consider.
The post A Big Data Approach to ECM appeare
Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 8: Digital Advertising Support
Import from wordpress feed
February 07, 2019
This post first appeared on the RSG Blog. The eighth scenario or business use case for Customer Data Platform (CDP) technology is Digital Advertising Support. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5, Scenario 6 and Scenario 7.) First-Party
Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 7: B2B Marketing Support
Import from wordpress feed
January 31, 2019
This post first appeared on the RSG Blog. The seventh scenario or business use case for Customer Data Platform (CDP) technology is B2B Marketing Support. (The other scenarios are described here: Scenario 1, Scenario 2, Scenario 3. Scenario 4, Scenario 5 and Scenario 6 .) B2B Brings Unique Challenges
Tags: Customer Experience, Digital Transformation, Marketing
Dropbox is Acquiring eSignature Provider HelloSign
Import from wordpress feed
January 28, 2019
File Sharing and Sync provider Dropbox announced it will acquire eSignature vendor HelloSign. Dropbox is a popular light-weight collaboration service with capabilities for file sharing and sync across multiple devices. HelloSign is an eSignature service provider that allows enterprises to
Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 6: Realtime Behavioral Analysis
Import from wordpress feed
December 17, 2018
This post first appeared on the RSG Blog. The sixth scenario or business use case for Customer Data Platform (CDP) technology is Realtime Behavioral Analysis. It encompasses a potentially tricky set of services and brings some important challenges around performance and security, so if this interest
Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 5: Omnichannel and Offline Aggregation
Import from wordpress feed
November 30, 2018
This post first appeared on the RSG Blog. The fifth scenario or business use case for Customer Data Platform (CDP) technology is “Omnichannel & Offline Aggregation.” (The other four scenarios are described here: Scenario 1, Scenario 2, Scenario 3, Scenario 4.) Beyond Multi-Channel Th
Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 4: Ecommerce Recommendations & Optimization
Import from wordpress feed
November 27, 2018
This post first appeared on the RSG Blog. The fourth scenario or business use case for Customer Data Platform (CDP) technology is Ecommerce Recommendations & Optimization. (The other three scenarios are described here: Scenario 1, Scenario 2, Scenario 3.) Similar But Different… In some res
Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 3: Online Personalization and Experience Optimization
Import from wordpress feed
November 09, 2018
This post first appeared on the RSG Blog. The third scenario or business use case for Customer Data Platform (CDP) technology is Online Personalization & Experience Optimization. (The first two scenarios are described here: Scenario 1, Scenario 2.) Personalization for Customer Experience (CX) If
Tags: Customer Experience, Digital Transformation, Marketing
CDP Scenario 2: Predictive Analytics
Import from wordpress feed
November 01, 2018
This post first appeared on the RSG Blog. This is the second in a series of posts outlining key business use cases for Customer Data Platform (CDP) technology. As subscribers to RSG’s CDP vendor evaluations know, most vendors offer reporting and dashboard services as a backbone for analy
Tags: Customer Experience, Digital Transformation, Marketing
What to Make of the Open Data Initiative from Adobe, Microsoft, and SAP
Import from wordpress feed
October 02, 2018
This post first appeared on the RSG Blog. Enterprise software giants SAP, Adobe, and Microsoft jointly announced an “Open Data Initiative” at Microsoft’s Ignite conference in September. To quote from the press release, ….the Open Data Initiative, which is a common approach and s
Tags: Customer Experience, Digital Transformation, Marketing
PhD update – Social Media for Competitive Advantage
Import from wordpress feed
September 15, 2018
So finally it happened. This week, I successfully defended, and earned my doctorate. I am now a PhD in Management. (Pic source: exloringhandhygiene.wordpress.com) My topic was “Social Media for Competitive Advantage – A Study of Select Indian Organizations”. As part of this researc
Tags: Customer Experience, Digital Transformation, Marketing
EAI for Marketers – Customer Data Platforms
Import from wordpress feed
April 12, 2018
Cross-posted from LinkedIn Customer Data Platform (CDP) technology is an emerging category in the MarTech stack. David Raab coined the term and defines it as: “A marketer-managed system that creates a persistent, unified customer database accessible to other systems.” The rationale see
Tags: Customer Experience, Digital Transformation, Marketing
OpenText acquires Hightail (formerly, YouSendIt)
Import from wordpress feed
February 15, 2018
ECM vendor OpenText has acquired Hightail. Hightail, formerly called YouSendIt, offers a file-sharing and sync service. OpenText now has at least four file-sharing and sync services. In addition to Hightail, they have OpenText Core and OpenText Tempo Box. Documentum acquisition also gave them EMC Le
Tags: Customer Experience, Digital Transformation, Marketing
ECM and Machine Learning – What are Box, IBM, OpenText and other Vendors doing?
Import from wordpress feed
January 24, 2018
There are many use cases in Enterprise Content Management (ECM) for which Machine Learning can be deployed. In fact, i’d argue that you can apply machine learning in all the stages of content life cycle. You can apply: Supervised learning e.g, to automatically classify images, archive documents, d
Tags: Customer Experience, Digital Transformation, Marketing
Machine Learning for Personalizing Digital Experiences
Import from wordpress feed
November 21, 2017
Personalization has always been a key aspect in almost all kinds of digital experiences. Some examples of commonly found personalisation use cases are: allowing users to customise their dashboards or user interfaces, showing content based on explicit user-defined criteria, showing content based on i
Tags: Customer Experience, Digital Transformation, Marketing
Blockchain for Information Management
Import from wordpress feed
November 15, 2017
Blockchain is best known for its use by the alternative and controversial currency market and most notably Bitcoin. But Blockchain is not Bitcoin nor is Blockchain an alternative/crypto currency. Rather Blockchain is an underlying distributed ledger technology (DLT) that can be used in many differen
Tags: Customer Experience, Digital Transformation, Marketing
Using Factor Analysis to reduce number of attributes
Import from wordpress feed
September 13, 2017
In my last post on using machine learning for everyday use cases, i’d mentioned factor analysis as a way to reduce large number of items (e.g., news articles’ attributes) into smaller set of variables. Some people asked me for examples of this, so this post is an attempt to explain how factor
Tags: Customer Experience, Digital Transformation, Marketing
Machine Learning as an alternative to rule based processes
Import from wordpress feed
August 28, 2017
There’s a lot of discussion about machine learning these days and pretty much every one (vendors, users) is talking about it. I remember attending courses on Artificial Intelligence, Machine Learning and even Artificial Neural Networks back in 1998. So what’s new? How have AI and ML evolved? I t
Tags: Customer Experience, Digital Transformation, Marketing
Some data from my social media survey
Import from wordpress feed
August 23, 2017
In my last post, I provided an overview of how to measure impact of a digital or social media initiative. But before you can measure the impact, you need to be able to create an inventory of what all activities in your organization can use these media. In this post, let’s look at the findings
Tags: Customer Experience, Digital Transformation, Marketing
How do you Measure the Impact of a Social Media Initiative?
Import from wordpress feed
August 04, 2017
While there’s a widespread usage of digital and social media within organizations’ value chains, there are several questions that I hear often. E.g., How do you measure the impact of these initiatives? There are several use cases for which social media can be used. How do you actually
Tags: Customer Experience, Digital Transformation, Marketing
AI Becoming a New Battleground for Oracle and Salesforce #CRM #AI #ML #chatbots
Import from wordpress feed
May 04, 2017
This post first appeared on the RSG Blog. Analytics, fueled with Artificial Intelligence and Machine Learning, has become an intense focus of among big software vendors. Although IBM, Amazon, Google, and Microsoft rightly see a lot of coverage here, there’s an intriguing competition brewing on
Tags: Customer Experience, Digital Transformation, Marketing
Oracle Addresses Analytics with Moat Acquisition #digital #adtech
Import from wordpress feed
April 21, 2017
This post first appeared on the RSG Blog. Oracle has announced its acquisition of Moat, an AdTech company that provides cloud-based digital measurement and analytics. For now, Moat will remain an independent platform and will be part of Oracle Data Cloud, Oracle’s Data as a Service offering fo
Tags: Customer Experience, Digital Transformation, Marketing
Overall ECM Maturity Still Remains Low #DigitalWorkplace #EntArch
Import from wordpress feed
April 11, 2017
This post first appeared on the RSG Blog. One of the findings of RSG’s 2015 Enterprise Content Management survey was that ECM maturity levels across multiple dimensions was relatively low. How much has changed since then? Turns out, not much… Since 2015 we refined the model a
Tags: Customer Experience, Digital Transformation, Marketing
PhD update – invitation to participate in my research
Import from wordpress feed
May 11, 2016
As you might be aware, I am currently doing my PhD from the Faculty of Management Studies, University of Delhi. The topic of my PhD is: Social Media for Competitive Advantage. Basically, the idea is to understand usage of Social Media, and map it to Porter’s concept of Competitive Advantage. Here
Tags: Customer Experience, Digital Transformation, Marketing
How social media gives you competitive advantage
Indian Journal of Science and Technology
February 02, 2015
The world over, it is being recognized that the Gen-Y of the workforce is different from the earlier generation of workers. The younger employees are more technology savvy and carry over their expectations of the social media world to their work places. However, the best way to organize and benefit from this trend is still evolving and we are learning as we go along. On the one hand, there are a lot of expectations and on the other hand, there are many examples of failed social media initiatives. There is a lack of structured frameworks and vast majority of executives have no idea of how to analyze social media. In this article, we will explore how to systematically analyze social media in the context of Competitive Advantage as proposed by Porter in his 1985 work6. This will provide a basis to develop a framework with which to analyze and implement social media.
Keywords: Competitive Advantage, Digital Marketing, Social Media, Social Media Marketing, Social Media Strategy, Social Media Technology
Tags: Customer Experience, Digital Transformation, Marketing
A maturity model-based approach for DAM implementations
Journal of Digital Media Management
July 01, 2012
A large number of IT or software projects fail to deliver in one way or the other — there are cost and time overruns, often there are major bugs, users are unhappy, or the final result does not look anywhere close to the initial scope. Projects continue to fail, even though IT technologies and processes are much more mature now than they were only a few years ago. Furthermore, if traditional IT projects are excluded from the sample and only those related to content management, and in particular digital asset management (DAM), are considered, the success rate would be even lower. So what can be done to improve the success rate of DAM projects? While having the right set of tools and technologies is important, that itself is not sufficient to ensure success. An organisation needs to look at and address varied challenges across human-, information- and systems-related aspects. To do that, it is important to follow a structured and repeatable methodology. This paper looks at one such methodology, which enables an organisation to analyse its current as well as desired states across various aspects. This methodology is based on Enterprise Content Management Maturity Model (ECM3): an open-source and free-to-use model that provides a framework for continual improvement based on maturity levels. A high-level understanding of the content technologies market and DAM concepts would be beneficial for making the most of this paper.
Tags: Customer Experience, Digital Transformation, Marketing
Impact of Social Media Readiness on Social Media Usage and Competitive Advantage
Diverse Applications and Transferability of Maturity Models
July 01, 2012
Usage of social media within organizations' value chains has been increasing rapidly. There are several benefits and savings projected due to usage of social media. As a result, there is also a lot of hype that is typical of any new web phenomenon. On the other hand, saner voices are cautioning against excessive hype and point to high failure rate of social media initiatives. Lack of best practices or frameworks and incomplete understanding of how to make best use of social media are some of the reasons cited for this high failure of social media initiatives. In addition, there are several other aspects related to governance, people, and processes that need to be addressed to improve success rate of these initiatives. Therefore, effective implementation of a social media initiative includes addressing all those aspects that relate to governance, people, and processes. The authors use a construct, “Social Media Readiness,” that encapsulates these aspects. This chapter summarizes research that shows how readiness can impact social media use.
Tags: Customer Experience, Digital Transformation, Marketing
Thinkers360 Credentials
4 Badges
Blog
Opportunities
Video
Become a Member
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
Evaluating the Elastic Path Ecommerce Platform
CDP Marketplace, Circa 2021
The Real Story on MarTech: Where should personalization reside in your new stack?
Making lassi in a washing machine requires the right model
APIs Don’t Maketh Headless
Identity resolution and CDPs
What to Make of Sitecore's Moosend Acquisition
Optimizely Acquires Zaius
CDPs For Improving Customer Experience
CDPs For Improving Customer Experience
Bloomreach Acquires Exponea, Plus News about Treasure Data and NGDATA
What Does a Customer Data Platform Do?
Salesforce’s Loyalty Solution, Manthan-RichRelevance create Algonomy
Remove Data Silos For A Great Omnichannel Customer Experience
What's The Perfect Definition Of A CDP? Or Should It Matter?
What’s The Perfect Definition Of A CDP? Or Should It Matter?
CMS Choices: Traditional WCM + APIs Vs Headless CMS + Apps
Approaches for Implementing Personalization
20 Points to Consider While Evaluating Integration Capabilities of Your CDP and MarTech Vendors
Evolution of Content Management Systems
The ingredients to successfully driving omnichannel personalisation at scale
CDPs in your stack: alternative architectural models
From Data Silos to Omnichannel CX – How Can MarTech Help Consumer Brands?
