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Andrey Golub

Co-Founder, CEO & CTO at ELSE Corp

Milan, Italy

DeepTech entrepreneur, applied mathematician, technology architect and R&D leader with 25 years of applied research and product innovation.

I am brought into complex initiatives where mathematics, AI, data, engineering and business constraints must become a defensible architecture, a working system or a new product capability. I engage selectively through advisory, consulting, fractional, project-based or senior hands-on roles — from Principal R&D Engineer and AI Solutions Architect to Head of R&D or CTO-level advisory. The common denominator is direct technology ownership, not conventional people management.

A personal thread that shaped everything I do: I studied Applied Mathematics & Mathematical Engineering back when tensor calculus and graph theory were considered “pure theory”. I passed through research (multi-agent systems, distributed knowledge management, semantic matching & search in heterogeneous systems)- the kind of “future tech” the industry is now re-discovering as agents and hybrid reasoning pipelines. That long arc is why I’m strict about turning probabilistic AI into reliable systems with contracts, boundaries, validation, auditability, and measurable KPIs, integrated around symbolic backbones- Ontologies, Knowledge Graphs, Context Graphs and Semantic Layers.

Current focus:
• Hybrid AI / augmented intelligence: LLMs combined with structured knowledge, rules and verification.
• Ontologies, semantic modeling and knowledge management, knowledge graphs and semantic layers for enterprise workflows.
• AI/LLM/agent architectures for regulated or high-risk domains: deterministic guardrails, schema validation, tool contracts and full audit trails.
• Digital twins, CAD simulation, data-driven design and automation for engineering and operations.
• Fast feasibility studies and applied data science — turning complex constraints into working systems, from PoC to MVP.

Background & recognition:
Founder/Co-founder, Director, Head of R&D, CTO, CEO, Product Manager, Strategy Consultant, Business Process Architect and hands-on technical lead- always at the intersection of engineering and business reality.

My background spans enterprise AI, industrial systems, virtual retail, 3D commerce, cloud manufacturing and design automation for fashion and footwear.
• 20+ patents.
• Speaker at 100+ conferences; TOP-100 Retail Tech Influencer.
• IBM Champion.
• International network across major technology and industrial partners.

Available For: Consulting, Influencing, Speaking
Travels From: Milan
Speaking Topics: Artificial Intelligence, Digital Transformation, Technology Innovation, Luxury Fashion, Footwear

Andrey Golub Points
Academic 5
Author 124
Influencer 356
Speaker 12
Entrepreneur 180
Total 677

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Business Unit: Europe
Theatre: South Europe
Minimum Project Size: $25,000+
Average Hourly Rate: $100-$149
Number of Employees: 1-10
Company Founded Date: 2014
Media Experience: 10+ years
Last Media Interview: 06/01/2021

Areas of Expertise

AI 32.21
AR/VR 30.22
Big Data 30.07
Business Strategy
Cloud 30.03
COVID19 30.54
Customer Experience 31.21
Customer Loyalty 30.05
Design Thinking 31.56
Digital Disruption 39.98
Digital Transformation 31.30
Digital Twins 30.09
Ecosystems 30.06
Emerging Technology 31.56
Entrepreneurship
Innovation 30.19
Leadership 30.01
Marketing 30.01
Open Innovation
Privacy 30.08
Retail 34.20
Startups 30.38
Supply Chain 32.44
Sustainability 33.20

Industry Experience

Consumer Products
Industrial Machinery & Components
Manufacturing
Media
Retail
Textiles Production
Wholesale Distribution

Publications & Experience

1 Advisory Board Membership
Expert @ Fashion Tech cluster, The Russian Association for Electronic Communications (RAEC)
https://raec.ru/clusters/fashion/
July 01, 2019
Expert member of the RAEC Fashion Tech cluster, the Russian Association for Electronic Communications (RAEC): https://raec.ru/clusters/fashion/

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Tags: Digital Disruption, Digital Transformation, Supply Chain

58 Article/Blogs
Demystifying Industry 4.0 AFRICA – The Creative Industry Digital Innovations & Exponential Prospects
Blog Else Corp
August 17, 2021
Industry 4.0 in the “Creative Industry” is vital for African companies and organizations wishing to embrace the benefits of Digital transformation. Digital technologies are transforming our economies and societies at unprecedented speed & scale, and have been recognized as the critical enabler for the achievement of the UN 2030 Agenda on Sustainable Development Goals (SDGs).

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Tags: AI, Digital Transformation, Innovation

AFRICAN CREATIVE INDUSTRY TECH – WEBINAR SERIES 2021
Blog Else Corp
July 22, 2021
To answer that question, the ADL-INNET in partnership with stakeholders, partners, and esteemed speakers in Africa, the USA, and Europe, is launching a “2nd Sectoral Tech Webinar Series” of its Tech Talks on “Creative Industry – Digital Innovation exponential Prospects” to proffer insightful, and Inside-Out discussion to enlighten the audience on Industry 4.0 exponential roadmap for Africa and as well as the launching of “AmphliFACE AFRICA”, a sectoral digital Xray and exponential program for African create-preneurs, companies, and organizations starting in year 2022.

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Tags: AI, Digital Transformation, Innovation

Natural Leather – A recycled product with a unique ecological value!
Import from wordpress feed
December 25, 2020
Worldwide meat consumption causes around 1.000 trucks of bovine hides every single day. Without leather manufacturers these hides must be disposed somehow. This disposal would have massive negative environmental impacts.

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Tags: Customer Experience, Sustainability, Supply Chain

Strategy Innovation Forum (SIF2020)- 4 settembre 2020, Venezia: Gli impatti di IA sul Consumo- con ELSE Corp!
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August 25, 2020
Save the date: 4 settembre 2020 Dopo il doppio rinvio dell’evento, è stata riprogrammata la quinta edizione di SIF, Strategy Innovation Forum. SIF 2020 è in programma il 4 settembre prossimo a Venezia, presso il Campus Economico di San Giobbe a Venezia, e coinvolge impre

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Tags: Customer Experience, Digital Transformation, Innovation

Highlights from conversion of Industrial IoT with e-commerce platforms
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August 05, 2020
Digital Series – Session 6 Highlights DIGITISING PRODUCTION AND DIGITALISING DELIVERY The conversion of Industrial IoT (IIoT) with e-commerce platforms TOP QUOTES FROM THE SESSION “By integrating the two [IIoT and e-commerce] you will bring end-to-end visibility in the supply chain and

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Tags: Digital Transformation, IoT, Supply Chain

How Covid-19 Will Reshape the Fashion Industry and Brands’ Supply Chains
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June 12, 2020
See How Covid-19 Will Reshape the Fashion Industry and Brands’ Supply Chains The pains and challenges of the fashion industry during COVID-19 were clear. But these pains and challenges did not start now. This industry is built on a complicated and long supply chain. In this webinar we will loo

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Tags: Supply Chain

FACTS about ROBOTS – Europe
Import from wordpress feed
June 11, 2020
Video news by IFR International Federation of Robotics Video news by IFRSource: World Robotics 2019

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Tags: Robotics

High Tech solutions from ICOL Group on Arsutoria Digital
linkedin
June 01, 2020
ICOL Group, high tech solutions for the footwear industry/ Gruppo ICOL, soluzioni high tech per il settore calzaturiero

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Tags: AI, Innovation

ICOL Factory 4.0 solutions for leather cutting- International Leather Maker (ILM)
linkedin
May 12, 2020
ICOL Group mission is to create an innovative high-tech approach for factory floor automation and develop an AI and Digital Twins based industrial automation platform that will enable customers to integrate robotics, logistics, and processes easily.

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Tags: AI, Digital Twins, Robotics

Milano Digital Fashion Week – July Issue, dal 14 al 17 luglio
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May 07, 2020
MILANO DIGITAL FASHION WEEK – JULY ISSUE Camera Nazionale della Moda Italiana presenta la prima Milano Digital Fashion Week – July Issue, dal 14 al 17 luglio, un appuntamento per promuovere le collezioni uomo e donna. La manifestazione rappresenta una risposta concreta all’esigenza

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Tags: Retail

APLF Webinar-GFES: How can AI, Digitalised Supply Chains and Smart Factories become strategies?
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April 29, 2020
via APLF On Apr 28, we have invited Dr Andrey Golub from ICOL Group to talk about artificial intelligence, digitalised supply chain and smart manufacturing.     How do we apply AI into footwear manufacturing and how to improve the efficiency of the footwear supply chain?   Enjoy the r

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Tags: Digital Transformation, Supply Chain, AI

We have to reconsider the exhibitions system- Interview with Gabriella Marchioni Bocca
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April 28, 2020
We have to reconsider the exhibitions system, says Assomac head Via worldfootwear.com During the last edition of Simac Tanning Tech in Milan we spoke with Gabriella Marchioni Bocca, President of Assomac. Today we bring you the second part of that conversation Industry 4.0 With 4.0 I can produce bett

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Tags: Digital Transformation

APLF Webinar - Beef and Leather in Latin America: Eliminating Deforestation from Supply Chains
Import from youtube.com
April 27, 2020

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Tags: Sustainability, Leadership, Supply Chain

ToJoy CEO speaks about ELSE Corp and Virtual Retail at Nightly Talk- China
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April 20, 2020
Global CEO ToJoy, speaks about ELSE Corp and Virtual Retail at Nightly Talk Jun Ge （戈峻) has been Global CEO of ToJoy Shared Holding since April 2019. ToJoy is the largest privately owned business incubator and accelerator in China with more than 7000 employees based in most of the major cities

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Tags: AI, AR/VR, Digital Transformation

Look – no hands, ICOL Group. World Footwear 02/2020
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April 14, 2020
World Footwear 02/2020: “Look – no hands, ICOL Group“. MANUFACTURING & MATERIALS INNOVATION. PDF file World Footwear 02/2020: “Look – no hands, ICOL Group”. MANUFACTURING & MATERIALS INNOVATION. The Italian office is intended as a bridge between designers, enginee

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Tags: Digital Transformation

ICOL Group and ELSE Corp at Simac Tanning Tech 2020- after event video
Import from wordpress feed
April 04, 2020
ICOL Group at Simac Tanning Tech 2020 ELSE Corp is a technological and strategic partner of ICOL Group Smart RoboFactories & Digital Ecosystems: Discover the World of Footwear 4.0! ICOL Group: ICOL Group is an international group of companies headquartered in Barcelona (Spain). The global group

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Tags: Digital Transformation, Ecosystems

Lineapelle: Sustainability is not a new word for us
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March 31, 2020
Fulvia Bacchi from Lineapelle: Sustainability is not a new word for us During the last edition of Lineapelle we spoke with Fulvia Bacchi, CEO of the trade show and UNIC General Manager. Watch the interview and learn a bit more about the current trends of the leather industry The market Now, the situ

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Tags: Sustainability

Vogue Business on Coronavirus: The impact on the Luxury industry
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March 27, 2020
Vogue Business on Coronavirus The impact on the Luxury industry and learnings from China Vogue Business presents its first webinar, drawing on content surrounding the Covid-19 pandemic. Sharing insights and data from research conducted by Vogue Business teams in London and China, Gregorio Ossola and

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Tags: Customer Experience, Retail, COVID19

Assocalzaturifici talks about Covid-19 impact in Italy
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March 24, 2020
Assocalzaturifici talks about Covid-19 impact in Italy Italy has been the first country in Europe to take the hit of the Covid-19 epidemic, and it has been strongly impacted so far. We talked with Assocalzaturificci about the state of the footwear industry The country has been hit by an ongoing epid

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Tags: Retail

Pelli, pellicce, piume: limiti normativi per una Moda sostenibile- Fashion Law
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March 23, 2020
Pelli, pellicce, piume: limiti normativi per una Moda sostenibile Fashion Law, Avv. Giuseppe Croari – Dott.ssa Alice Rinauro, Technofashion Da sempre l’uomo ha utilizzato prodotti di origine animale per vestirsi e per proteggersi dal freddo, oppure come ornamento o simbolo di potere. Si pensi ad

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Tags: Retail

ICOL Group fa debuttare la sua filiale italiana e due soluzioni industriali – FASHION Net Italia
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March 10, 2020
FASHION Net Italia, a cura di Gianluca Bolelli ICOL Group fa debuttare la sua filiale italiana e due soluzioni industriali È nata a Milano la filiale italiana del gruppo ICOL, grazie alla partnership tra ICOL Group ed ELSE Corp, società di vendita virtuale e produzione dal cloud. La relazione tra

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Tags: Digital Transformation

Veg-tan leather and the vegans: COTANCE clarifies confusion
Else Corp
March 08, 2020
The leather industry’s representative body in the European Union, COTANCE, has issued a statement to clarify what vegetable tanned leather is. It said it felt the need to share the information because of confusion that has arisen between vegetable tanned leather and synthetic alternative products misusing the term ‘leather’ and juxtaposing it with ‘vegan’. Vegetable…

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Tags: Customer Experience

New Dates of APLF 2020 Confirmed: 1st – 3rd June 2020
Else Corp
February 25, 2020
APLF continues to monitor the developments of the Novel Coronavirus, that first emerged from Wuhan, China in December of 2019.

In light of the announcement by the WHO on 30th January declaring the coronavirus outbreak a global health emergency, it is understood that global corporate entities are implementing preventative measures, which include suspending employees’ business trips to China and Asian cities.

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Tags: Digital Transformation, COVID19


Import from wordpress feed
February 18, 2020
Цифровизацию в fashion обсудили на встрече бизнес-кластера РАЭК/Fashion Tech

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Tags: AI, Digital Transformation, Emerging Technology

Cobots versus industrial robots: What’s the difference?
Else Corp
February 12, 2020
Collaborative robots have been widely marketed as a cheaper alternative to industrial robots, but what’s the catch? Nigel Smith, President and CEO of Toshiba Machine partner, TM Robotics, explains the crucial differences...

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Tags: AI, Robotics

1 Book
"Artificial Intelligence for Fashion" (original title in RUSSIAN: "Искусственный интеллект для моды"
Discurse
May 12, 2019
Искусственный интеллект - уже реальность нашей жизни. Нет такой сферы, где бы сейчас не применялись цифровые технологии. И мода не исключение. Умные зеркала, виртуальные примерочные, боди-сканеры, 3D-принтеры - вот лишь малая часть технологий, которые вовсю внедряют модные бренды и ритейлеры. А завтра может оказаться, что самую успешную коллекцию создал вовсе не человек, что компьютер разбирается в модных трендах лучше бьюти-блогеров и что одежду не шьют, а "печатают".

Андрей Голуб - основатель и генеральный директор инновационной компании ELSE Corp. В 2017 году Forbes включил ее в десятку стартапов, изменивших модную индустрию Италии.
Андрей родился в Казахстане, вырос в Беларуси, окончил факультет робототехники Белорусского национального технического университета по специальности "прикладная математика", затем аспирантуру в области системного анализа и проектирования инновационных технологий. В 2004 году переехал в Италию по приглашению НИИ искусственного интеллекта FBK. С 2009 года в качестве независимого консультанта сотрудничает со многими высокотехнологичными компаниями и международными стартапами.
Подробнее: https://www.labirint.ru/books/695465/

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Tags: AI, Digital Disruption, Retail

1 Journal Publication
Gli Small Data sono importanti per avanzare l’IA
TechnologyReview
June 08, 2018
Con Small Data si intendono dati che gli esseri umani possono osservare e elaborare personalmente. Laddove il CV di un individuo è Small Data, un database con milioni di CV è Big Data.

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Tags: AI, Big Data

1 Media Interview
MASS CUSTOMISATION - How Technologies can help Fashion to become more Sustainable
Sustainable Talks With N&N
March 12, 2021
How to use the technologies and atomisation to make Fashion more Efficient and Sustainable

How to read the trends with technologies is also an hot topic.
Read the trend means focus your product to the need of the public

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Tags: Digital Disruption, Digital Transformation, Supply Chain

4 Patents
ITEM CONFIGURATION SYSTEM BASED ON DESIGN AND STYLE MATCHING TECHNIQUE
WIPO
November 10, 2018
Patent description The present invention relates to item configuration systems based on Artificial Intelligence and on recommendation techniques. Particularly, the present invention refers to the configuration of items belonging to the fashion design, fashion retail and fashion manufacturing industry.

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Tags: Customer Experience, Design Thinking, Digital Transformation

Shoe-last modification method and system based on application of additive patches
WIPO
August 11, 2018
Patent description The present invention provides a method (200) of modifying a shoe-last, comprising: acquiring (201) current digital data representing a foot shape; providing (202) reference digital data representing a shoe-last shape to be modified; comparing (203) the current digital data with the reference digital data to design patch shapes and patch positions; providing a shoe-last corresponding to the reference digital data; producing (204) patch elements corresponding the patch shapes: and applying (204) the patch elements on the shoe-last in accordance with the patch positions obtaining a modified shoe-last. The production and the application of the patch elements on the shoe-last are performed by employing an additive manufacturing technique.

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Tags: Digital Disruption, Supply Chain, Sustainability

A 3D visual search and AI-based recommendation system
FPO
August 03, 2018
Patent description The present invention relates to visual search systems based on Artificial Intelligence. Particularly, the present invention refers to visual searches involving 3D visualization and 3D rendering, applicable to the fields of fashion design, fashion retail, fashion on-line shopping, and it could be extended to any customer product category, where visual search and recommendations make sense.

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Tags: AI, Digital Disruption, Emerging Technology

A shoe last selection method, based on virtual fitting simulation and customer feedback
WIPO
January 01, 1970
Patent description It is described a shoe-last selection method, comprising: providing a first set of digital data (SLS) representing a first shoe-last of a first shoe associated with a foot of a customer; trying-on a shoe by the customer and sending to a processing module a customer feedback information (OV-ALL; CONF-ZNE) defining a customer perception on the fitting quality of said shoe; processing the first digital data (SLS) on the basis of said customer feedback information (OV-ALL; CONF-ZNE) to alternatively generate: a second set of digital data (SLT) representing a second shoe-last better fitting said foot than the first shoe-last and a confirmation that said first shoe-last fits said foot.

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Tags: AI, Customer Experience, Digital Disruption

2 Speaking Engagements
WAKE UP CONFERENCE - Interview with Andrey Golub for FCG Media
FCG Media, Fashion Consulting Group
July 01, 2021
Как меняется мода во все более ориентированном на технологии мире? Искусственный интеллект, био- и информационные технологии, дополненная и виртуальная реальность – это лишь некоторые из новаций, ставших неотъемлемой частью модной индустрии.
Как мы можем адаптироваться к новой среде? Какое оно, технологичное будущее модной индустрии?

На эти и другие вопросы завтра в прямом эфире Wake Up Conference в 11:00 нам ответит Андрей Голуб, соучредитель и генеральный директор ELSE Group, компании по виртуальной розничной торговле, 3D-коммерции и автоматизации проектирования.

Андрей Голуб вошёл в топ-10 самых влиятельных представителей fashion ритейла, по версии Retail Insight Network в первом квартале 2021 года.

Вместе с Андреем мы обсудим:
- что вообще такое искусственный интеллект для fashion,
- какие новые технологии ИИ появились и будут внедряться,
- на сколько Россия успевает за международными трендами внедрения искусственного интеллекта,
- в чем могут быть трудности внедрения ИИ в fashion бизнесе.

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Tags: AI, Digital Transformation, Retail

Real Time Fashion with Andrey Golub, Italian Fashion Tech Week 2021
Italian Fashion Tech Week www.fashiontechweek.it
May 28, 2021
Real Time Fashion with Andrey Golub, Italian Fashion Tech Week 2021

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Tags: Digital Transformation, Retail, Startups

2 Webinars
APLF Webinar - Making It Cool Again: Is There a High-tech Future For the Leather Industry?
APLF.com
October 14, 2020
Digital transformation is here and rapidly changing all the industries. Join the webinar to see how customer experience, sustainable business models altered with the help of artificial intelligence, digital twins and robotics.

Can we see a high-tech future in the most traditional industry- Leather? Let's try to envision the future together and see how to be involved in the new sustainable value chain of the Leather 4.0!

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Tags: Digital Disruption, Digital Transformation, Supply Chain

APLF for GFES: How can AI, Digitalised Supply Chains and Smart Factories become strategies?
APLF.com
April 29, 2020
APLF.com for GFES- Global Footwear Executive Summit.
On Apr 28, we have invited Dr Andrey Golub from ICOL Group to talk about artificial intelligence, digitalised supply chain and smart manufacturing. How do we apply AI into footwear manufacturing and how to improve the efficiency of the footwear supply chain? Enjoy the replay and contact us for more information.

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Tags: AI, Digital Transformation, Supply Chain

2 Whitepapers
Personalized Digital Last (a Women’s Example)—The Tool Required to Enable Mass Customization
IEEE-IC, IEEE Industry Connections
August 04, 2019
This white paper examines the development of a personalized digital last and the impact on the role of footwear technicians. As the personalized digital last becomes the basis of future footwear production, the role of footwear technicians may expand to include a broader definition of fit, maintaining libraries of different lasts, and maintaining quality safeguards for mass customized of footwear. Though this paper focuses on women’s footwear, the issue of fit is universal for men, women, and children. The techniques described in this paper, can be utilized for most footwear segments.

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Tags: Customer Experience, Digital Transformation, Supply Chain

IEEE Industry Connections (IEEE-IC)3D Body Processing (3DBP) Initiative
IEEE-SA
August 01, 2019
The background, goals, and status for the IEEE 3D body processing (3DBP) initiative are introduced in this white paper. This initiative was launched in the first quarter of 2016 with an initial focus on exploring technology standardization opportunities for hardware and software technologies across the “3D body processing” pipeline; i.e., from scanning of people and creating body model data to simulating, modeling, analytics, and visualization. A Virtual Fit use case and relevant 3DBP attributes are examined as an example of a 3D body processing use case. File formats, metadata, and communication protocols are discussed and initial guidance is proposed for evaluating and selecting among existing formats and protocols. While the white paper utilizes examples from an apparel/retail context, it is important to note that the direction taken by the 3DBP initiative is applicable to use cases in other industries such as health, wellness, fitness and athletics as well as complementary to adjacent technology ecosystems such as IOT, 5G, AI, fog, and cloud computing.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

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