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Andrey Golub

Co-Founder, CEO & CTO at ELSE Corp

Milan, Italy

DeepTech entrepreneur, applied mathematician, technology architect and R&D leader with 25 years of applied research and product innovation.

I love to work where Technology Strategy, Product/R&D Direction, Architecture and Applied Mathematics/Algorithms meet - from defining technology vision to hands-on applied R&D, prototyping and validation. I engage through advisory, consulting, project-based or senior hands-on roles - from Principal R&D Engineer and AI Solutions Architect to Head of R&D or CTO-level advisory. The common denominator is direct technology ownership: shaping what should be built, why, and how to turn it into a defensible capability.

I studied Applied Mathematics & Mathematical Engineering when tensor calculus and graph theory were still considered "pure theory", then moved through research in multi-agent systems, distributed knowledge management, semantic matching and search in heterogeneous systems - areas now re-emerging as agents, hybrid reasoning and knowledge-centric AI.

That long arc is why I am strict about turning probabilistic AI into reliable systems through explicit contracts, algorithmic control, evaluation frameworks, benchmarking, validation, auditability and measurable KPIs, built around Ontologies, Knowledge Graphs, Context Graphs and Semantic Layers.

Current focus:
• Hybrid AI / augmented intelligence: LLMs with structured knowledge, rules, multi-stage RAG, Graph RAG, advanced retrieval and deterministic verification.
• AI evaluation frameworks and benchmarking: qualitative and quantitative assessment, systematic model/system evaluation and experimental validation.
• AI/LLM/agent architectures for regulated or high-risk domains: AI Governance, Responsible AI, deterministic guardrails, schema validation, tool contracts and audit trails.
• Ontologies, semantic modeling, knowledge graphs and semantic layers for enterprise workflows.
• Digital twins, physical and mathematical simulation, advanced data science, data-driven design and engineering automation.
• Fast feasibility studies and applied R&D - from mathematical formulation and experimental design to PoC and MVP.

Background: Founder/Co-founder, Head of R&D, CTO, CEO, Product Manager, Strategy Consultant and hands-on technical lead across enterprise AI, industrial systems, InsurTech, Smart Transportation, virtual retail, 3D commerce, cloud manufacturing and design automation.
• 20+ patents.
• Speaker at 100+ conferences; TOP-100 Retail Tech Influencer.
• IBM Champion.
• International network across major technology and industrial partners.

Available For: Consulting, Influencing, Speaking
Travels From: Milan
Speaking Topics: Artificial Intelligence, Digital Transformation, Technology Innovation, Luxury Fashion, Footwear

Andrey Golub Points
Academic 5
Author 125
Influencer 356
Speaker 12
Entrepreneur 180
Total 678

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Business Unit: Europe
Theatre: South Europe
Minimum Project Size: $25,000+
Average Hourly Rate: $100-$149
Number of Employees: 1-10
Company Founded Date: 2014
Media Experience: 10+ years
Last Media Interview: 06/01/2021

Areas of Expertise

Agentic AI 30.03
AGI
AI 32.22
AI Governance
AI Safety
Analytics
AR/VR 30.22
Big Data 30.07
Business Strategy
Cloud 30.03
COVID19 30.54
Creativity
Customer Experience 31.21
Customer Loyalty 30.05
Design Thinking 31.56
Digital Disruption 39.98
Digital Transformation 31.30
Digital Twins 30.09
eCommerce
Ecosystems 30.06
Emerging Technology 31.56
Entrepreneurship
Generative AI 30.03
Innovation 30.18
InsurTech
IoT 30.01
Leadership 30.01
Marketing 30.01
Open Innovation
Privacy 30.08
Product Management
Retail 34.08
Robotics 31.09
Startups 30.38
Supply Chain 32.44
Sustainability 33.00
Venture Capital

Industry Experience

Automotive
Consumer Products
Cross Industry
Industrial Machinery & Components
Insurance
Manufacturing
Media
Professional Services
Retail
Telecommunications
Textiles Production
Wholesale Distribution

Publications & Experience

1 Advisory Board Membership
Expert @ Fashion Tech cluster, The Russian Association for Electronic Communications (RAEC)
https://raec.ru/clusters/fashion/
July 01, 2019
Expert member of the RAEC Fashion Tech cluster, the Russian Association for Electronic Communications (RAEC): https://raec.ru/clusters/fashion/

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Tags: Digital Disruption, Digital Transformation, Supply Chain

58 Article/Blogs
Demystifying Industry 4.0 AFRICA – The Creative Industry Digital Innovations & Exponential Prospects
Blog Else Corp
August 17, 2021
Industry 4.0 in the “Creative Industry” is vital for African companies and organizations wishing to embrace the benefits of Digital transformation. Digital technologies are transforming our economies and societies at unprecedented speed & scale, and have been recognized as the critical enabler for the achievement of the UN 2030 Agenda on Sustainable Development Goals (SDGs).

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Tags: AI, Digital Transformation, Innovation

AFRICAN CREATIVE INDUSTRY TECH – WEBINAR SERIES 2021
Blog Else Corp
July 22, 2021
To answer that question, the ADL-INNET in partnership with stakeholders, partners, and esteemed speakers in Africa, the USA, and Europe, is launching a “2nd Sectoral Tech Webinar Series” of its Tech Talks on “Creative Industry – Digital Innovation exponential Prospects” to proffer insightful, and Inside-Out discussion to enlighten the audience on Industry 4.0 exponential roadmap for Africa and as well as the launching of “AmphliFACE AFRICA”, a sectoral digital Xray and exponential program for African create-preneurs, companies, and organizations starting in year 2022.

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Tags: AI, Digital Transformation, Innovation

Natural Leather – A recycled product with a unique ecological value!
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December 25, 2020
Worldwide meat consumption causes around 1.000 trucks of bovine hides every single day. Without leather manufacturers these hides must be disposed somehow. This disposal would have massive negative environmental impacts.

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Tags: Customer Experience, Sustainability, Supply Chain

Strategy Innovation Forum (SIF2020)- 4 settembre 2020, Venezia: Gli impatti di IA sul Consumo- con ELSE Corp!
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August 25, 2020
Save the date: 4 settembre 2020 Dopo il doppio rinvio dell’evento, è stata riprogrammata la quinta edizione di SIF, Strategy Innovation Forum. SIF 2020 è in programma il 4 settembre prossimo a Venezia, presso il Campus Economico di San Giobbe a Venezia, e coinvolge impre

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Tags: Customer Experience, Digital Transformation, Innovation

Highlights from conversion of Industrial IoT with e-commerce platforms
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August 05, 2020
Digital Series – Session 6 Highlights DIGITISING PRODUCTION AND DIGITALISING DELIVERY The conversion of Industrial IoT (IIoT) with e-commerce platforms TOP QUOTES FROM THE SESSION “By integrating the two [IIoT and e-commerce] you will bring end-to-end visibility in the supply chain and

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Tags: Digital Transformation, IoT, Supply Chain

How Covid-19 Will Reshape the Fashion Industry and Brands’ Supply Chains
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June 12, 2020
See How Covid-19 Will Reshape the Fashion Industry and Brands’ Supply Chains The pains and challenges of the fashion industry during COVID-19 were clear. But these pains and challenges did not start now. This industry is built on a complicated and long supply chain. In this webinar we will loo

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Tags: Supply Chain

FACTS about ROBOTS – Europe
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June 11, 2020
Video news by IFR International Federation of Robotics Video news by IFRSource: World Robotics 2019

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Tags: Robotics

High Tech solutions from ICOL Group on Arsutoria Digital
linkedin
June 01, 2020
ICOL Group, high tech solutions for the footwear industry/ Gruppo ICOL, soluzioni high tech per il settore calzaturiero

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Tags: AI, Innovation

ICOL Factory 4.0 solutions for leather cutting- International Leather Maker (ILM)
linkedin
May 12, 2020
ICOL Group mission is to create an innovative high-tech approach for factory floor automation and develop an AI and Digital Twins based industrial automation platform that will enable customers to integrate robotics, logistics, and processes easily.

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Tags: AI, Digital Twins, Robotics

Milano Digital Fashion Week – July Issue, dal 14 al 17 luglio
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May 07, 2020
MILANO DIGITAL FASHION WEEK – JULY ISSUE Camera Nazionale della Moda Italiana presenta la prima Milano Digital Fashion Week – July Issue, dal 14 al 17 luglio, un appuntamento per promuovere le collezioni uomo e donna. La manifestazione rappresenta una risposta concreta all’esigenza

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Tags: Retail

APLF Webinar-GFES: How can AI, Digitalised Supply Chains and Smart Factories become strategies?
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April 29, 2020
via APLF On Apr 28, we have invited Dr Andrey Golub from ICOL Group to talk about artificial intelligence, digitalised supply chain and smart manufacturing.     How do we apply AI into footwear manufacturing and how to improve the efficiency of the footwear supply chain?   Enjoy the r

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Tags: Digital Transformation, Supply Chain, AI

We have to reconsider the exhibitions system- Interview with Gabriella Marchioni Bocca
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April 28, 2020
We have to reconsider the exhibitions system, says Assomac head Via worldfootwear.com During the last edition of Simac Tanning Tech in Milan we spoke with Gabriella Marchioni Bocca, President of Assomac. Today we bring you the second part of that conversation Industry 4.0 With 4.0 I can produce bett

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Tags: Digital Transformation

APLF Webinar - Beef and Leather in Latin America: Eliminating Deforestation from Supply Chains
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April 27, 2020

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Tags: Sustainability, Leadership, Supply Chain

ToJoy CEO speaks about ELSE Corp and Virtual Retail at Nightly Talk- China
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April 20, 2020
Global CEO ToJoy, speaks about ELSE Corp and Virtual Retail at Nightly Talk Jun Ge (戈峻) has been Global CEO of ToJoy Shared Holding since April 2019. ToJoy is the largest privately owned business incubator and accelerator in China with more than 7000 employees based in most of the major cities

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Tags: AI, AR/VR, Digital Transformation

Look – no hands, ICOL Group. World Footwear 02/2020
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April 14, 2020
World Footwear 02/2020: “Look – no hands, ICOL Group“. MANUFACTURING & MATERIALS INNOVATION. PDF file World Footwear 02/2020: “Look – no hands, ICOL Group”. MANUFACTURING & MATERIALS INNOVATION. The Italian office is intended as a bridge between designers, enginee

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Tags: Digital Transformation

ICOL Group and ELSE Corp at Simac Tanning Tech 2020- after event video
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April 04, 2020
ICOL Group at Simac Tanning Tech 2020 ELSE Corp is a technological and strategic partner of ICOL Group Smart RoboFactories & Digital Ecosystems: Discover the World of Footwear 4.0! ICOL Group: ICOL Group is an international group of companies headquartered in Barcelona (Spain). The global group

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Tags: Digital Transformation, Ecosystems

Lineapelle: Sustainability is not a new word for us
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March 31, 2020
Fulvia Bacchi from Lineapelle: Sustainability is not a new word for us During the last edition of Lineapelle we spoke with Fulvia Bacchi, CEO of the trade show and UNIC General Manager. Watch the interview and learn a bit more about the current trends of the leather industry The market Now, the situ

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Tags: Sustainability

Vogue Business on Coronavirus: The impact on the Luxury industry
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March 27, 2020
Vogue Business on Coronavirus The impact on the Luxury industry and learnings from China Vogue Business presents its first webinar, drawing on content surrounding the Covid-19 pandemic. Sharing insights and data from research conducted by Vogue Business teams in London and China, Gregorio Ossola and

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Tags: Customer Experience, Retail, COVID19

Assocalzaturifici talks about Covid-19 impact in Italy
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March 24, 2020
Assocalzaturifici talks about Covid-19 impact in Italy Italy has been the first country in Europe to take the hit of the Covid-19 epidemic, and it has been strongly impacted so far. We talked with Assocalzaturificci about the state of the footwear industry The country has been hit by an ongoing epid

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Tags: Retail

Pelli, pellicce, piume: limiti normativi per una Moda sostenibile- Fashion Law
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March 23, 2020
Pelli, pellicce, piume: limiti normativi per una Moda sostenibile Fashion Law, Avv. Giuseppe Croari – Dott.ssa Alice Rinauro, Technofashion Da sempre l’uomo ha utilizzato prodotti di origine animale per vestirsi e per proteggersi dal freddo, oppure come ornamento o simbolo di potere. Si pensi ad

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Tags: Retail

ICOL Group fa debuttare la sua filiale italiana e due soluzioni industriali – FASHION Net Italia
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March 10, 2020
FASHION Net Italia, a cura di Gianluca Bolelli ICOL Group fa debuttare la sua filiale italiana e due soluzioni industriali È nata a Milano la filiale italiana del gruppo ICOL, grazie alla partnership tra ICOL Group ed ELSE Corp, società di vendita virtuale e produzione dal cloud. La relazione tra

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Tags: Digital Transformation

Veg-tan leather and the vegans: COTANCE clarifies confusion
Else Corp
March 08, 2020
The leather industry’s representative body in the European Union, COTANCE, has issued a statement to clarify what vegetable tanned leather is. It said it felt the need to share the information because of confusion that has arisen between vegetable tanned leather and synthetic alternative products misusing the term ‘leather’ and juxtaposing it with ‘vegan’. Vegetable…

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Tags: Customer Experience

New Dates of APLF 2020 Confirmed: 1st – 3rd June 2020
Else Corp
February 25, 2020
APLF continues to monitor the developments of the Novel Coronavirus, that first emerged from Wuhan, China in December of 2019.

In light of the announcement by the WHO on 30th January declaring the coronavirus outbreak a global health emergency, it is understood that global corporate entities are implementing preventative measures, which include suspending employees’ business trips to China and Asian cities.

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Tags: Digital Transformation, COVID19


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February 18, 2020
Цифровизацию в fashion обсудили на встрече бизнес-кластера РАЭК/Fashion Tech

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Tags: AI, Digital Transformation, Emerging Technology

Cobots versus industrial robots: What’s the difference?
Else Corp
February 12, 2020
Collaborative robots have been widely marketed as a cheaper alternative to industrial robots, but what’s the catch? Nigel Smith, President and CEO of Toshiba Machine partner, TM Robotics, explains the crucial differences...

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Tags: AI, Robotics

1 Book
"Artificial Intelligence for Fashion" (original title in RUSSIAN: "Искусственный интеллект для моды"
Discurse
May 12, 2019
Искусственный интеллект - уже реальность нашей жизни. Нет такой сферы, где бы сейчас не применялись цифровые технологии. И мода не исключение. Умные зеркала, виртуальные примерочные, боди-сканеры, 3D-принтеры - вот лишь малая часть технологий, которые вовсю внедряют модные бренды и ритейлеры. А завтра может оказаться, что самую успешную коллекцию создал вовсе не человек, что компьютер разбирается в модных трендах лучше бьюти-блогеров и что одежду не шьют, а "печатают".

Андрей Голуб - основатель и генеральный директор инновационной компании ELSE Corp. В 2017 году Forbes включил ее в десятку стартапов, изменивших модную индустрию Италии.
Андрей родился в Казахстане, вырос в Беларуси, окончил факультет робототехники Белорусского национального технического университета по специальности "прикладная математика", затем аспирантуру в области системного анализа и проектирования инновационных технологий. В 2004 году переехал в Италию по приглашению НИИ искусственного интеллекта FBK. С 2009 года в качестве независимого консультанта сотрудничает со многими высокотехнологичными компаниями и международными стартапами.
Подробнее: https://www.labirint.ru/books/695465/

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Tags: AI, Digital Disruption, Retail

1 Journal Publication
Gli Small Data sono importanti per avanzare l’IA
TechnologyReview
June 08, 2018
Con Small Data si intendono dati che gli esseri umani possono osservare e elaborare personalmente. Laddove il CV di un individuo è Small Data, un database con milioni di CV è Big Data.

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Tags: AI, Big Data

1 Media Interview
MASS CUSTOMISATION - How Technologies can help Fashion to become more Sustainable
Sustainable Talks With N&N
March 12, 2021
How to use the technologies and atomisation to make Fashion more Efficient and Sustainable

How to read the trends with technologies is also an hot topic.
Read the trend means focus your product to the need of the public

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Tags: Digital Disruption, Digital Transformation, Supply Chain

4 Patents
ITEM CONFIGURATION SYSTEM BASED ON DESIGN AND STYLE MATCHING TECHNIQUE
WIPO
November 10, 2018
Patent description The present invention relates to item configuration systems based on Artificial Intelligence and on recommendation techniques. Particularly, the present invention refers to the configuration of items belonging to the fashion design, fashion retail and fashion manufacturing industry.

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Tags: Customer Experience, Design Thinking, Digital Transformation

Shoe-last modification method and system based on application of additive patches
WIPO
August 11, 2018
Patent description The present invention provides a method (200) of modifying a shoe-last, comprising: acquiring (201) current digital data representing a foot shape; providing (202) reference digital data representing a shoe-last shape to be modified; comparing (203) the current digital data with the reference digital data to design patch shapes and patch positions; providing a shoe-last corresponding to the reference digital data; producing (204) patch elements corresponding the patch shapes: and applying (204) the patch elements on the shoe-last in accordance with the patch positions obtaining a modified shoe-last. The production and the application of the patch elements on the shoe-last are performed by employing an additive manufacturing technique.

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Tags: Digital Disruption, Supply Chain, Sustainability

A 3D visual search and AI-based recommendation system
FPO
August 03, 2018
Patent description The present invention relates to visual search systems based on Artificial Intelligence. Particularly, the present invention refers to visual searches involving 3D visualization and 3D rendering, applicable to the fields of fashion design, fashion retail, fashion on-line shopping, and it could be extended to any customer product category, where visual search and recommendations make sense.

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Tags: AI, Digital Disruption, Emerging Technology

A shoe last selection method, based on virtual fitting simulation and customer feedback
WIPO
January 01, 1970
Patent description It is described a shoe-last selection method, comprising: providing a first set of digital data (SLS) representing a first shoe-last of a first shoe associated with a foot of a customer; trying-on a shoe by the customer and sending to a processing module a customer feedback information (OV-ALL; CONF-ZNE) defining a customer perception on the fitting quality of said shoe; processing the first digital data (SLS) on the basis of said customer feedback information (OV-ALL; CONF-ZNE) to alternatively generate: a second set of digital data (SLT) representing a second shoe-last better fitting said foot than the first shoe-last and a confirmation that said first shoe-last fits said foot.

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Tags: AI, Customer Experience, Digital Disruption

2 Speaking Engagements
WAKE UP CONFERENCE - Interview with Andrey Golub for FCG Media
FCG Media, Fashion Consulting Group
July 01, 2021
Как меняется мода во все более ориентированном на технологии мире? Искусственный интеллект, био- и информационные технологии, дополненная и виртуальная реальность – это лишь некоторые из новаций, ставших неотъемлемой частью модной индустрии.
Как мы можем адаптироваться к новой среде? Какое оно, технологичное будущее модной индустрии?

На эти и другие вопросы завтра в прямом эфире Wake Up Conference в 11:00 нам ответит Андрей Голуб, соучредитель и генеральный директор ELSE Group, компании по виртуальной розничной торговле, 3D-коммерции и автоматизации проектирования.

Андрей Голуб вошёл в топ-10 самых влиятельных представителей fashion ритейла, по версии Retail Insight Network в первом квартале 2021 года.

Вместе с Андреем мы обсудим:
- что вообще такое искусственный интеллект для fashion,
- какие новые технологии ИИ появились и будут внедряться,
- на сколько Россия успевает за международными трендами внедрения искусственного интеллекта,
- в чем могут быть трудности внедрения ИИ в fashion бизнесе.

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Tags: AI, Digital Transformation, Retail

Real Time Fashion with Andrey Golub, Italian Fashion Tech Week 2021
Italian Fashion Tech Week www.fashiontechweek.it
May 28, 2021
Real Time Fashion with Andrey Golub, Italian Fashion Tech Week 2021

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Tags: Digital Transformation, Retail, Startups

2 Webinars
APLF Webinar - Making It Cool Again: Is There a High-tech Future For the Leather Industry?
APLF.com
October 14, 2020
Digital transformation is here and rapidly changing all the industries. Join the webinar to see how customer experience, sustainable business models altered with the help of artificial intelligence, digital twins and robotics.

Can we see a high-tech future in the most traditional industry- Leather? Let's try to envision the future together and see how to be involved in the new sustainable value chain of the Leather 4.0!

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Tags: Digital Disruption, Digital Transformation, Supply Chain

APLF for GFES: How can AI, Digitalised Supply Chains and Smart Factories become strategies?
APLF.com
April 29, 2020
APLF.com for GFES- Global Footwear Executive Summit.
On Apr 28, we have invited Dr Andrey Golub from ICOL Group to talk about artificial intelligence, digitalised supply chain and smart manufacturing. How do we apply AI into footwear manufacturing and how to improve the efficiency of the footwear supply chain? Enjoy the replay and contact us for more information.

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Tags: AI, Digital Transformation, Supply Chain

2 Whitepapers
Personalized Digital Last (a Women’s Example)—The Tool Required to Enable Mass Customization
IEEE-IC, IEEE Industry Connections
August 04, 2019
This white paper examines the development of a personalized digital last and the impact on the role of footwear technicians. As the personalized digital last becomes the basis of future footwear production, the role of footwear technicians may expand to include a broader definition of fit, maintaining libraries of different lasts, and maintaining quality safeguards for mass customized of footwear. Though this paper focuses on women’s footwear, the issue of fit is universal for men, women, and children. The techniques described in this paper, can be utilized for most footwear segments.

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Tags: Customer Experience, Digital Transformation, Supply Chain

IEEE Industry Connections (IEEE-IC)3D Body Processing (3DBP) Initiative
IEEE-SA
August 01, 2019
The background, goals, and status for the IEEE 3D body processing (3DBP) initiative are introduced in this white paper. This initiative was launched in the first quarter of 2016 with an initial focus on exploring technology standardization opportunities for hardware and software technologies across the “3D body processing” pipeline; i.e., from scanning of people and creating body model data to simulating, modeling, analytics, and visualization. A Virtual Fit use case and relevant 3DBP attributes are examined as an example of a 3D body processing use case. File formats, metadata, and communication protocols are discussed and initial guidance is proposed for evaluating and selecting among existing formats and protocols. While the white paper utilizes examples from an apparel/retail context, it is important to note that the direction taken by the 3DBP initiative is applicable to use cases in other industries such as health, wellness, fitness and athletics as well as complementary to adjacent technology ecosystems such as IOT, 5G, AI, fog, and cloud computing.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

Thinkers360 Credentials

8 Badges

Blog

1 Article/Blog
The Era of the Afternoon Agent Is Closing
Thinkers360
August 27, 2026

The classification instinct.

By education I am a mathematician- tensor calculus and graph theory back when neither had a market value. By career I am an AI architect and R&D leader with twenty-five years, twenty-plus patents, and a standing practice of being brought into initiatives where probabilistic AI must meet symbolic backbones, contracts, and auditability. The industry is now rediscovering my research territory as if it were new. I write these notes to show that the instinct to classify first and build second still produces better systems than the instinct to generate first and explain never.

The Era of the Afternoon Agent Is Closing.

The level nobody is selling…

Decisions about enterprise AI are made at four levels.

  1. The model level. Which model, which prompt, which fine-tune, which context window, which benchmark.
  2. The tooling level. Which framework, which vector store, which orchestrator, which evaluation harness.
  3. The solution architecture level. Which patterns, which boundaries, which contracts, where decision authority sits, what the system is allowed to do without asking.
  4. The portfolio level. Which use cases, in which order, against which return.

The industry has extraordinary depth at levels one, two and four: benchmarks, leaderboards, framework comparisons, maturity models, ROI calculators, a whole consulting economy built on sequencing use cases.

Level three is thin to the point of absence. Not because it is difficult. Because it does not sell. Nobody ships a boundary. Nobody demos a contract. There is no launch event for a well-placed validation gate, and no analyst quadrant for knowing where authority sits. A boundary is invisible when it works, which is exactly what makes it valuable and exactly what makes it unmarketable.

And that is where the failures land.

Read the post-mortems of the last two years and the stated causes are almost always level one or level two. The model hallucinated. The framework was immature. The retrieval was poor. Those are real observations, and almost never the actual failure. The actual failure is that nobody named where the authority sat the decision, so when the output was wrong there was no boundary at which to catch it and no artifact to inspect afterwards. A system without named internal structure cannot fail in a diagnosable way. It can only disappoint.

Solution architecture is the discipline of putting that structure in before it is needed- deciding what the model may determine and what it may only propose. In classical enterprise IT this level is well staffed. In AI it has been treated as an implementation detail to sort out after the demo lands.

What changed?

I assumed for a long time that this would correct itself: that the wrapper phase would end on its own, that bounded systems with the model as a component rather than the brain would win because they simply work better, and that the market would arrive at the right architectures by ordinary evolutionary pressure.

It did not happen. Volume won. An assistant assembled in an afternoon kept being sold as a business function and bought as one. So the correction is arriving from regulation instead- not a sentence I write with any enthusiasm.

An AI system that interacts with people in Europe must now be able to say what it is and on whose behalf, it is acting. That reads like a disclosure requirement. It is not. Read structurally, it decomposes into five capabilities that must exist before any label can be attached: the system must be a nameable thing with declared purpose and limits; it must disclose the principal it acts for, which presupposes a real delegation chain, not authority implied by a prompt; it must have named moments where notice is due, which presupposes gates, not a trajectory; it must carry that obligation across handoffs, making disclosure a protocol property, not an interface string; and it must mark its output as synthetic at production time, making provenance a construction property, not a label applied afterwards.

None of these five are compliance features. They are the ordinary properties of a governable system: declared scope, explicit authority, materialized decision boundaries, traceable handoffs, provenance by construction. The regulation is not asking for a banner. It is asking whether the system has internal structure that can be pointed at. You cannot label what you cannot locate.

This is why the era of the afternoon agent is closing- not because the industry grew wiser or the demos stopped being impressive, but because the difference between a system with named internal structure and one without has stopped being a question of quality and become a question of admissibility.

I came through the last three years without becoming a generator of LLM automations, and it was closer than I would like. Several capable architects I respect did not: they spent two years shipping wrappers and are now rediscovering, with some irritation, that they knew how to do this properly all along. They are about to be useful again, which is the most encouraging development in this field in some years.

What a pattern actually is?

If level three is the missing level, the natural question is what it is made of. The answer is patterns- a word that has been used so loosely it barely means anything. Four different objects are routinely called patterns, and none of them is one.

The template is a structure with blanks in it. It tells you what to fill in and never why this shape rather than another; it has no alternative, which is the tell. The best practice is a recommendation with survivorship bias attached: it tells you what worked somewhere, not which conditions made it work, so it cannot tell you whether your conditions match. The reference architecture is a complete stack presented as neutral, every box a decision already made with the decision itself deleted from the drawing. The vendor blueprint is a reference architecture with particular products in the boxes, rendered in the visual language of a law of nature.

What these four share is the interesting part. None of them contains a question. They contain answers with the question removed.

A pattern is three things at once. It is a named recurring structure: something observed more than once, in more than one context, carrying a name that survives outside the room where it was coined. It carries a discriminating question: the one whose answer tells you whether you are inside this pattern or the one next to it. And it states a trade-off: what you give up by choosing it. A pattern with no cost is not a pattern, it is an advertisement.

The discriminating question is the load-bearing element. Remove it and the whole thing collapses into one of the four impostors above. Keep it and the pattern stops being a thing you adopt and becomes a thing you can test yourself against.

Take hybrid search. The market definition is keyword plus vector, fused- a template, and it is why so many teams implement it and then cannot explain why their retrieval is still wrong. The discriminating question is different: what kind of evidence is being combined, and at which stage? Ask it and the single label separates into distinct retrieval patterns- lexical and vector fusion is only the first- each combining a different class of evidence for a different reason, with different failure modes. A team that knows which one it is building can debug it. A team that has implemented "hybrid search" can only tune it.

Take the AI agent. The market treats it as one category with a maturity spectrum inside. The discriminating question is where decision authority sits. Ask it and the category separates into distinct classes, and the three critiques of agentic AI now circulating- that anthropomorphic framing degrades human oversight, that the return on autonomous agents does not materialize, that outsourcing execution to a frontier model transfers control to its owner- turn out to be three symptoms of one root. All three follow from the model, owning the decision. None follows from using a model. Which gives the shortest, useful diagnostic I know remove the model, and ask whether the process still exists. If yes, the model is a component and the system is governable. If no, the model is the system, and every critique above applies to you.

Patterns, not tokens!

Which brings me to the name of this series, and the distinction underneath it. Tokens are generated. Patterns are identified.

Generation produces something plausible from a distribution over what has been written before. It is an extraordinary capability and I use it daily. Identification produces a commitment: this is the case, that is not, and these consequences hold. Different operations- and the failure mode of the past three years has been using generation where identification was required. A model can generate a fluent account of why a system failed. It cannot tell you which question was never asked, because that question was never in the training distribution- it was never asked by anyone.

This is not an argument against models. It is an argument about placement: hybrid AI, where probabilistic components sit inside structures that are not probabilistic, bounded by contracts, validated against symbolic backbones, auditable after the fact. Ontologies, knowledge graphs, context graphs, semantic layers- the unglamorous machinery that makes the glamorous part safe to deploy.

Classifying first and building second is not pedantry. It is the only reliable way to know what you are building. A mathematician learns early that most problems dissolve once you have the right decomposition, and that no amount of computation rescues the wrong one.

Why do I write these?

I do not write these for reach; the number attached to a piece of writing has no relationship to whether the writing was right. I write because classification is how I think, and because writing forces classification to be honest in a way thinking alone does not.

What follows is one overloaded term at a time, taken apart and put back together with the precision it deserves. Knowledge layers, semantic architecture, retrieval and evidence, reasoning as a distributed capability, where authority sits in agentic systems, what can be proven after the fact. Each has the same shape: a term the market treats as one thing, a question that separates from it, and the consequences of knowing which one you are in.

An afternoon is enough to assemble an agent.
It is not enough to name a boundary.
Regulation has just made that difference load bearing.

#AI #EnterpriseAI #AIArchitecture #AIGovernance #AIAct #HybridAI #AIAgents #SolutionArchitecture

 

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Tags: AI, Generative AI, Agentic AI

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