You have been temporarily restricted. Please be more thoughtful when adding content for your portfolio. Your portfolio and digital media kit and should be reflective of the professional image you wish to convey. Accounts may be temporarily restricted if we receive reports of spamming or if the system detects excessive entries.
Membership
Publish your original ideas on the Thinkers360 platform!
This feature is available for Pro and Pro-Plus Members Only.
Speaker Bureau functionality whereby individuals can be featured speakers within our Speaker Bureau service and enterprises can find and work with speakers.
This feature is available for Pro, Pro-Plus, Premium and Enterprise Members Only.
Contribute to the Thinkers360 Member Blog and have your thought leadership featured on our web site, newsletter and social channels. Reach our opt-in B2B thought leader community and influencer marketplace with over 100M followers on social media combined!
You’ve reached your daily limit for entering quotes. Please only add personally-authored content which is reflective of your digital media kit and thought leadership portfolio.
Thinkers360 Content Library
For full access to the Thinkers360 content library, please join ourContent Planor become a contributor by posting your own personally-authored content into the system viaAdd PublicationorImport Publication.
Unlock your personalized dashboard including metrics for your member blogs and press releases as well as all the features and benefits of our member plans!
Interested in getting your own thought leader profile? Get Started Today.
Aarron Spinley
Growth Anthropologist, Futurist, Speaker at SPINLEY.CO
Melbourne, Australia
Aarron Spinley is a growth futurist who observes culture, society, and technology. With a passion for applying futures strategy, macro-history, the social sciences, and complex economics to growth theory, he writes, consults, and speaks in the fields of customer engagement, marketing, and leadership through his work at spinley.co
Aarron is the host of interview series, EVOLVE at 'Spinley Media' on YouTube and 'Evolve Audio' on podcast services, and his work has been published by the likes of Forbes, ZDNet, The Drum, CX Buzz, The Startup, Better Marketing, Mumbrella, Which-50, and The Headway. He has delivered keynote addresses to company and industry conferences as diverse as The CX Network, MMC Digital Risk Summit, The ANZ Business Circle, SAP e'ffect, The Australian Banking Innovation Summit, The German Australian Business Council, the Retail Leaders Forum, and Gartner CX to name a recent few.
Available For: Advising, Consulting, Speaking Travels From: Melbourne, or LA Speaking Topics: Complex Economics, The Engagement Stack, Growth Theory, Marketing, CX, Futurology
Speaking Fee
$10,000 (In-Person)
Aarron Spinley
Points
Academic
35
Author
93
Influencer
113
Speaker
159
Entrepreneur
120
Total
520
Points based upon Thinkers360 patent-pending algorithm.
Research: The Rise of Journey Management as a Platform for Customer Engagement
Thunderhead
November 17, 2021
The shifts in behaviour as accelerated by pre, and through, COVID-19 have coincided with a greater global focus on improving service and retention. To understand how these shifts impacted customer engagement, this Thunderhead research, conducted with MyCustomer, surveyed 200 service, customer experience and marketing leaders.
Tags: Customer Experience, Marketing, Mergers and Acquisitions
Burn The Map
LinkedIn
January 16, 2023
Journey mapping has become a routine part of customer service operations and a big money spinner for various "CX" consultancies. It survives, largely, out of habit. But things have changed since its inception, and now, that habit is hurting us. It's time to #burnthemap
Are Drug Dealers More Trustworthy Than Brands? The Socially Unacceptable Truth
THE HEADWAY
March 16, 2022
Unlike so many of my peers in “the industry”, I offer that trust is not emotional, or better put emotive, and that likewise, making a values-based judgement — like “drug dealers are evil” — has absolutely nothing to do with it either. In fact, I suggest many companies could learn a thing or two from common drug dealers.
Tags: Business Strategy, Customer Experience, Marketing
The Big Problem With Big Data
Forbes
March 07, 2022
In a highly fragmented and hyper-connected culture, the very best of advertising is not in the data, it’s in the creative. It’s in the behavioural, the psychological and the individual.
Future Growth
The Investment Times
February 21, 2022
In Chandigarh India, The Investment Times is quietly growing its exciting business. Now reaching over 1 million people per edition, it was an honour to be included in its February 2022 edition.
Tags: Business Strategy, Customer Experience, Marketing
What the metaverse means for you and your customers
ZDNet
February 15, 2022
Once again, Thunderhead's Aarron Spinley provides the kind of thought leadership that has some real meaning. He's a paradigm for executives on how to be an internal thought leader who has an external impact. This piece is particularly germane. - Paul Greenberg.
The Good, The Bad, and The Fugly: 2021 Edition
THE HEADWAY
January 05, 2022
Through the fogginess of COVID that engulfed these last 2 years, it is easy to lose sight of what actually happened. And I’m not going to help. Not much anyway. But for posterity's sake, this little offering provides a record of sorts, of the year that was, in limited edition. Take “limited” how you will.
The Real Cost of Failing to Report the Customer Franchise in Corporate Risk Registers
THE HEADWAY
December 02, 2021
Many company boards are feeling outmatched by the ferocity of changing technology, emerging risks, and new competitors. And yet diversity of experience is at the root of it. One the casualties, aside from effective governance itself, are key professions, like marketing.
The Moral Highground is Still a Prerequisite for Leadership
THE HEADWAY
November 15, 2021
There have been a bunch of casebook scandals in recent years haven’t there. The Enron Incident, the Sanlu Company Melamine Incident, BP in the Gulf of Mexico, and the Volkswagen diesel emissions scandal — just to name a few. Then there’s Wall Street’s complicity in the GFC. The advertising industry's complicity in Facebook's many crimes. Facebook itself. Where do you even start?
iOS15 and the Big Email Panic
LinkedIn
October 26, 2021
The facts. The "problem". And duh.
Today if you talk to almost any marketing ops person, they’ll tell you that email is their number 1 “channel”. Now, I know that many regard this as kind of incongruent with a single-directional messaging tool and that a lot of people think it's just spam, but nevertheless, it's true for many, many companies.
The Hidden Fight of Transformation
THE HEADWAY
October 08, 2021
As organizations across industries as far afield as banking and insurance, to retail, media, utilities, and telco all grapple with “transformation”, or more honestly in most cases, simple process-modernization; many are creating something of a fight club. And you do NOT talk bout fight club.
Tags: Customer Experience, Digital Transformation, Marketing
Making Industries Safe — The Calling of our Generation
THE HEADWAY
September 16, 2021
The failed moral tests of tobacco, coal, and industrialized advertising, and the PR playbook common to them all. The latest article from marketing anthropologist Aarron Spinley calls for an ethical re-think.
Empathy is Not a Strategy
THE HEADWAY
September 01, 2021
Over and over and over and over. We have operationalized the very opposite of customer-centricity at an industry level, all while professing a values system that the accepted model is incapable of delivering.
A Futures Triangle for the Marketing Profession
The Headway
July 30, 2021
Why has marketing, despite its love of anything digital, been so resistant to core change since the industrial era? In applying the foresight methodology, 'The Futures Triangle', Aarron Spinley proposes an answer to that question and suggests an alternative future for the profession.
How you can beat your competition by learning how to evolve. Our myths, metaphors, and worldviews define us. Our nations, our companies, our personal lives, and our professions. And some venting about how much I hate brussels sprouts.
Human [Information] Trafficking: Marketing’s Blood Diamond
The KickStarter
April 08, 2021
As changes his digital advertisers, from the iOS14 app permissions to new privacy regulation, to the depreciation of Cookies, there is much talk about how to pivot operations. But who is talking about the industry'ss illicit relationship with hate speech, lies, fraud, and global harm to our most vulnerable?
Why Omnichannel Customer Experience Is Important
CX Buzz
March 23, 2021
Our industry is rife with the use and abuse of language. In this regard, marketing and CX professionals are easily amongst the most immature of modern industries, which breeds confusion. Massive, ridiculous, industry-wide, out of control, confusion. Channel strategy is just the tip of the iceberg.
Henry Ford Runs the Marketing Industry
The KickStarter
March 01, 2021
They say the most toxic lie is the one you tell yourself. And that’s precisely what the industry does. It’s not necessarily intentional. Not most of the time anyway. But it is, nevertheless, the cause of a professional delusion that is killing potential and has halted progress, true progress, for decades.
It’s time to move beyond personalisation
Mumbrella
February 01, 2021
Inside-out marketing practice has an irreversible PR problem. Anything that looks like pervasive promotion is now increasingly rejected by a society that is fighting back against fake news.
Sometimes, You Can’t Just Ask
Better Marketing
January 12, 2021
I’ve been asked a lot about customer surveys within CX and marketing programs. And I get why. There’s a lot of big claims being made! So here they are. The pros, the cons, and the myths about surveying customers.
The Neuroscience of Personalization
Better Marketing
November 03, 2020
We already know, because of the way that we process information through the limbic system, that the best way to influence the changing human brain inside of our customers and prospects is to be the source of that change.
Brand Trump: The Contradiction Marketers Can Learn From
The Innovation
October 29, 2020
A brand paradox occurs when there are entities that we don’t remotely like, maybe even actively dislike, and that we will never buy anything from, yet they occupy our attention.
Tags: Customer Experience, Marketing, Business Strategy
How to Inspire Brand Trust
Better Marketing
October 23, 2020
Today, many companies are fighting in highly competitive markets that simply don’t trust them. Of course, those companies know it yet they still haven’t invested in understanding how to secure that trust and de-risk their business in the process. This piece explains what "trust" actually is, at a human level, and how to design a business that inspires it.
Here's the deal. The marketing, branding, CX, (et al) industry are still largely brought into the dated supposition that we do own the journey - and that the customer is just along for the ride.
Converting Energy to Revenue
The Innovation
September 16, 2020
"I don’t care what you sell. The rules of the game are the same everywhere. The generation and then conversion of emotional energy, remains the most powerful opportunity that your balance sheet will ever know".
Tags: Business Strategy, Customer Experience, Marketing
Once Upon a Time
The KickStarter
August 25, 2020
We all know about the power or story telling, or do we? 'Once upon a time...' proves the value-model, and exposes the remarkable neurological impacts of a truly good yarn.
36.6% of Statistics are 89.7% Nuts
The KickStarter
August 13, 2020
Are you over it as much as I am? The once trickle of obviously fabricated numbers, masquerading as market analysis, now a torrent in all your social feeds? Oh how some marketers love to use them!
Marketing Lessons from Houdini
Better Marketing
August 07, 2020
Harry Houdini died in 1926, too young at 52. He did no CNN interviews, didn’t have a personal YouTube channel, or a manicured Instagram account. Yet he mastered brand management like few others ever have.
The Shift That Will Change Marketing Forever
The KickStarter
July 28, 2020
The marketing industry is at evolutionary crossroads. It’s a time of reckoning, an inflection point perhaps. Call it want you want, a shift is finally starting to occur.
Tags: Business Strategy, Customer Experience, Marketing
Money Heist: A Masterclass in Modern Brand Creation
The Startup
July 06, 2020
From a local Spanish production with failing ratings, to a global phenomenon on Netflix. But ‘Money Heist’ is much more than that. A modern-day cultural classic, a symbol of freedom to millions, and a deeply iconic brand. How did they do it?
Tags: Business Strategy, Customer Experience, Marketing
What do frictionless experiences and the Loch Ness monster have in common?
ZDNet
June 30, 2020
"Companies talk all day about "frictionless experiences." Aarron Spinley begs to differ. Frictionless doesn't go with Experience. Not a match. Read on and Aarron will tell you why". - Paul Greenberg.
Tags: Business Strategy, Customer Experience, Marketing
Stop Trying to Delight your Customers.
The KickStarter
June 24, 2020
Many folks have been fed a fairy-tale, a giant whopper in fact. They’ve been sold the idea that they should constantly “delight the customer”. They are crushed under the weight of expectation and ultimately, disappointment. It’s sad, almost cruel, and entirely unnecessary.
Tags: Business Strategy, Customer Experience, Marketing
The Truth About Corporate Diversity
The Startup
June 17, 2020
Ever wonder why the discourse around diversity is so divorced, in the main, from a deeper cultural analysis? And are you ever suspicious, that it is just easier to debate a symptom rather than pull back the covers and expose the more confronting truth?
Tags: Culture, Diversity and Inclusion, Leadership
Please Enlighten Me. Exactly, How Many Boats do You Plan to Miss?
Medium
June 10, 2020
You have to admit it. Despite unprecedented technological and societal change over the past decade, most businesses look an awful lot like they did in 2005.
Tags: Business Strategy, Customer Experience, Digital Disruption
The Epic eCommerce Excuses of 2020
Medium
May 29, 2020
For brands who have long diminished eCommerce as meaningful to their strategy, the coronavirus is a train full of chickens coming home to roost. And ooooh the excuses.
Tags: COVID19, Customer Experience, Digital Transformation
Is Covid Washing Out Your Brand Purpose?
Medium
May 27, 2020
The nasty virus sweeping the world is waking us up in unexpected ways. The piecemeal and bogus attempts at “brand purpose” and soundbite fakery that has passed as marketing is losing its lustre, and the rise of the hashtag #Covidwash is our evidence.
9/11 to COVID-19. Business Lessons.
LinkedIn
April 15, 2020
As we take on the challenges of the Coronavirus, this article takes a look at the empirical evidence around brand recovery following a crisis using data from 9/11.
I Get to be CRM's Musical Poet, Man.
LinkedIn
March 12, 2020
Sample of EVOLVE promotion article.
In 2001, Paul Greenberg released the first of his four editions of “CRM – Speed of Light”. It has shaped an industry and influenced the minds of students and strategy executives alike. The industry widely and famously bestowed upon him the title, ‘The Godfather of CRM’, and in 2019 Paul released, “The Commonwealth of Self Interest”, again to critical acclaim. It is, frankly, another essential handbook for modern business. I just knew I had to get Paul for season 1 of Evolve. And so I did.
Is Transformative Experience the Last Economic Offering?
LinkedIn
February 23, 2020
Sample of EVOLVE promotion article.
In 1999, Joe Pine and Jim Gilmore released their seminal book on the business of experience. The Experience Economy explores how the most successful companies drive their bottom line through experiences. With new editions in 2011 and again in 2019, it is one of the most important works in business today.
Tags: Customer Experience, Entrepreneurship, Business Strategy
Why Most Stratgy is Bad Business
Spinley.co
February 04, 2020
This sample from my blog, explores why only 10% of most corporate strategy is executed, and challenges the thinking models of most executives today, from the boardroom to the marketing department.
Tags: Digital Disruption, Innovation, Business Strategy
Personalization is Dead. Love Live Personalization.
ZDNet
January 13, 2020
A sample of my writing. Thie piece on invite form Paul Greenberg, the Godfather of CRM, on his ZDNet column, explores the evolution of personalization and where we are headed.
A digital advisory, strategy and marketing consultancy, and investment vehicle. Aarron was a founding board member in May 2015 and served until February 2020.
Tags: Business Strategy, Customer Experience, Lean Startup
1 Executive
Thunderhead expands APAC footprint with hire of industry thought leader Aarron Spinley, VP ANZ
PR News Wire
December 08, 2020
Thunderhead, the global leader in real-time customer engagement announce the appointment of Aarron Spinley as SVP APAC. Aarron was recently named a top 10 global thought leader in both Customer Experience and Brand Loyalty according to Thinkers360, and is prominent on its leaderboards for Marketing, CRM, and Culture.
A new publication, combining the ideas from leading thought leaders from around the world with the tagline: "Clinical growth theory for the intelligent marketer".
Aarron Spinley is leading growth futurist and analyst who observes culture, society, & technological evolution. Combining digital provenance and economics with the social sciences, Aarron is renowned for his work on designed experience to unlock mutual growth.
He writes, consults, and speaks internationally in the fields of business growth and customer engagement, and his work has been coined: "Experience Anthropology".
As management strategists and investors for the digital era, we work to deliver both traditional business value and disruptive outcomes. We are known for our work in concept development for monetisation, product strategy, business modelling, sales and marketing, capital raising, and risk management.
Tags: Business Strategy, Digital Disruption, Risk Management
14 Keynotes
The Marketing Exchange Forum 2022
Marcus Evans Group
July 07, 2022
A cautionary message to delegates about the trend toward generalist marketing and customer technologies in service of specialist and nuanced operations.
Personalization is Dead. Long Live Personalization.
YouTube
September 25, 2020
The Diamond Keynote given virtually in September 2020 to delegate of the Retail Leaders Forum. The short keynote unpacks the history of personalization, and the imperative to adopt "Personalization 4.0" to reclaim societal brand engagement, and to protect and sustain revenue.
Tags: Business Strategy, Digital Transformation, Innovation
Human Connection Through Mobile
App Commerce Virtual Conference
September 02, 2020
In the age of customer engagement, this talk to the App Commerce delegates across the UK and Asia, breaks down the unique opportunities that present in mobile and the key pillars of engagement strategy that mobile marketers must understand.
What Exactly is the Experience Economy?
YouTube
November 27, 2019
An intimate talk to select executives on invite from SAP, on the economic and behavioral markers of our time, and the call to action for brands to deepen - and humanize - their engagement with customers.
14 Ways Businesses Can Leverage Chatbots To Facilitate Conversions
Forbes
May 31, 2022
Multiple studies have shown that chatbots can facilitate conversions, but it’s important to ensure they are being leveraged in the right way to create the best results. Forbes asked for my view on what that looks like.
Tags: Customer Experience, Digital Transformation, Marketing
14 Ways Marketers Can Optimize A Brand For The Digital Space
Forbes
May 06, 2022
Asked to comment on brand optimisation in digital only, I make the point that markets and customers consider (and experience) a brand far more broadly than a single channel....
Tags: Business Strategy, Customer Experience, Marketing
Forget Stunts And Tricks: 14 Ways Marketers Can Connect With Gen-Z
Forbes
May 02, 2022
Asked to comment on the newest consumer generation, I take a polite swipe at the over-generalisations and laziness of marketers that treat an entire generation as a "segment".
14 Tips For Handling An Unpleasant Conversation
Forbes
March 25, 2022
Asked to offer my "No. 1 tip" for professionals heading into an unpleasant conversation, such as delivering bad news to a customer or announcing negative news about the company.
13 Ways E-Commerce Retailers Can Avoid Late-Stage Cart Abandonment
Forbes
March 21, 2022
Asked to comment on the issue of shopping cart abandonment in the world of e-commerce, and the wider - less visible - causation that most miss in their diagnostic.
Research: The Rise of Journey Management as a Platform for Customer Engagement
Thunderhead
November 17, 2021
Interviewed in a webinar on the key lessons for APAC businesses from our research into the rise of advanced journey management in leading marketing and customer engagement teams globally.
Tags: Customer Experience, Digital Transformation, Marketing
Narrowing the Customer Expectation Gap through Data-driven Experiences
CMO Australia
August 31, 2021
In this panel interview, Aarron contributes analysis of the infinite loop between societal and technological development, and the impact of COVID-19, on customer engagement.
Making Sense of Martec: Explaining Experience
The Martec Weekly
March 07, 2021
Interviewed by The Lumery's Juan Mendoza discussing how the marketing industry misses the mark on the concept of "experience", and a wide range of related issues.
Building Trust Through Consent Is An Essential Part Of Improving Share Of Wallet
Which-50 Media
October 27, 2020
You can learn two things about a company that takes the privacy of its customers seriously, and gives them the opportunity to consent to how their data is used, says Aarron Spinley, Growth and Innovation Evangelist.
Privacy and the Bear
Which-50 Media
September 03, 2020
“Cloud computing became mainstream, smart mobility took off, social media emerged and thrived, and companies all over the world changed how they engage with the markets and the regulators.
"Remember, from a competitive advantage perspective ... when you're being chased by a bear in the woods, you don't have to be faster than the bear. You have the faster than the other guy".
Tags: Business Strategy, Culture, Customer Experience
Understanding The Nature Of Trust Is Only The Beginning
TheCustomer
November 11, 2019
Brands can create trust dynamics with their customers and staff by understanding some simple neuroscience principles and designing experiences accordingly.
Getting the Elements Right on Trust
AB+F
August 19, 2019
“Macro and evolutionary forces are manifesting in people’s expectations of brands and there is a massive decline in trust,” Spinley said in an interview with AB+F ahead of the Australian Banking Innovation awards where he was keynote speaker.
Tags: Customer Experience, Digital Disruption, Marketing
Introducing Aarron Spinley
Enterprise Risk
October 09, 2010
Enterprise Risk spoke to Aarron Spinley from New Zealand-based WatchTower International (WTI) about risk management within the aviation industry and his company's collaboration with CQS Technology Holdings.
Research: The Rise of Journey Management as a Platform for Customer Engagement
Thunderhead
November 17, 2021
The shifts in behaviour as accelerated by pre, and through, COVID-19 have coincided with a greater global focus on improving service and retention. To understand how these shifts impacted customer engagement, this Thunderhead research, conducted with MyCustomer, surveyed 200 service, customer experience and marketing leaders.
Honoured to be invited to share my thoughts on this most understood of modern marketing topics. An event chaired by Nadia Cameron, Editor of CMO Magazine.
A panel interview on the subject of trust, its collapse, and the pillars of brand trust going forward.
Interview conducted by: Award winning journalist: Mike Gee.
Other panelists: Camilla Cooke, CMO of Xinja Bank and Luke Shaw, Head of Commerce at Sigma Health
Tags: Business Strategy, Culture, Customer Experience
1 Podcast
EVOLVE Audio
Apple Podcasts
February 20, 2020
Listen in to growth futurist Aarron Spinley and global guests as they navigate the experience economy and the challenge of digital Darwinism. From senior executives, academics, career creatives, marketers, industry analysts, authors and global thought leaders.
Tags: Business Strategy, Customer Experience, Marketing
3 Speaking Engagements
The de-Industrialisation of Marketing and Customer Operations: Telstra Case Study
Forrester CX
May 10, 2022
The dominant practices and technologies of marketing, customer experience, and service operations are based on industrial era production line models that don’t support sustained engagement. In this talk, I take a closer look at the macro-historical context, the problem it creates, and then explore a case study into what Telstra (Australia's largest telecommunications company) is doing about it.
MASTERCLASS: The Modern Engagement Stack
AARRON SPINLEY
January 01, 2022
Aarron's updated Masterclass is foundational to customer strategy, covering the economic eras, offering and choice architecture, and the complex economics of untamed customer journeys.
Tags: Business Strategy, Customer Experience, Marketing
6 Videos
EVOLVE with Sohail Inayatullah | S1 E6
YouTube
May 08, 2020
Aarron Spinley talks with Dr. Sohail Inayatullah, recipient of the 'Laurel All Time Best Futurist Award' for his invention of the Causal Layered Analysis, a futures methodology taught around the world, and now the Chair of UNESCO at the United Nations. Aarron believes that these methodologies are one of the great untapped opportunities for growth strategists and can change the way we think about harnessing customer engagement technologies.
EVOLVE with Camilla Cooke | S1 E5
YouTube
April 23, 2020
Aarron Spinley talks with Camilla Cooke, the Chief Marketing Officer of XINJA BANK, about the DNA, culture, and leadership of challenger brands. Camilla also talks passionately about ethical business, and advancing the customers cause. A deeply insightful conversation that every leader will get value from.
EVOLVE with Mark Oliver | S1 E4
YouTube
April 09, 2020
Aarron Spinley talks with Mark Oliver, the Chief Executive Officer of digital services provider INLIGHT, about the vexed issue of creativity in the enterprise and its role in growth. Mark takes us through the internal versus external agency cycle, the “commoditization of innovation”, who a “creative” really is, and lastly; the role of mental health to creative culture.
EVOLVE with Ursula Ringham | S1 E3
YouTube
March 19, 2020
Aarron Spinley talks with Ursula Ringham, Global Head of Influencer Marketing at SAP. After creative and marketing stints with Adobe and Apple before joining SAP, Ursula is regarded internationally as a pioneer in the B2B influencer marketing domain, and a passionate ambassador of human centered marketing.
EVOLVE with Paul Greenberg | S1 E2
YouTube
March 04, 2020
Aarron Spinley talks with Paul Greenberg, the Godfather of CRM, famous for his pioneering work in the CRM category in the early 2000s and subsequent critical thought leadership as an independent analyst since. Through his first book, "CRM - Speed of Light" published in 4 editions across multiple languages, to his latest offering "The Commonwealth of Self Interest" his work continues to lead the industry.
EVOLVE with Joe Pine - PREMIERE
YouTube
February 20, 2020
Aarron Spinley talks with Joe Pine, Partner at Strategic Horizons, famous for discovering the Experience Economy, and co-authoring of the seminal book on the subject 1999, with editions 2011, and again in 2019. Joe is an author many times over, and co-founder of the European Centre for the Experience Economy.
Tags: Customer Experience, Digital Transformation, Marketing
5 Whitepapers
HOW CUSTOMER CONSENT DRIVES TRUST AND BUILDS GREAT EXPERIENCES
SAP and Which-50
September 13, 2020
We operate in an age of digital Darwinism, where our customers take their best experience in any context and apply it to every context - creating a new service threshold that everyone who wants their loyalty needs to meet. (Influencer and advisor).
The Trust Dividend
SAP and Which-50 Media
September 18, 2019
Let’s start with a question: Why has trust returned to the centre of the customer experience conversation? After all, trust has always been at the core of the buyer/seller relationship but perhaps something was lost
in the last decade in the rush to transform and disrupt. (Influencer and advisor).
Tags: Customer Experience, Digital Disruption, Marketing
Thinkers360 Credentials
14 Badges
Radar
Blog
Opportunities
Video
Become a Member
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?