SAP Ariba amplifies its executives & builds new influencer relationships via the Thinkers360 analyst & influencer community
Client: SAP Ariba
Category: B2B Product Marketing, B2B Influencer Marketing
Date: September 2024
OVERVIEW
Seeking to expand its brand awareness, SAP Ariba needed a capable partner that could amplify its executives & thought leadership content to new elements of the Procurement community, as well as prominent B2B analysts and influencers.
As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business- critical operations spanning finance, procurement, HR, supply chain, and customer experience.