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International Marketing Consultant, Corporate Trainer & Author. Dr. Mostafa Nawareg is a pharmacist (BSc Pharmacy, Alexandria University) with a DBA in Marketing, bringing 24 years of experience across 22 countries, 41 industries and 200+ corporate clients. A former Marketing Director in Saudi Arabia (ISIS Cosmeceutical, Cinnabon), he founded his consulting and training practice in 2013 and leads Lighthouse Training Academy, delivering corporate sales-team training, marketing consulting, export marketing, franchising and regional market-entry advisory. He is the author of 40 books on marketing, sales and personal skills, teaches DBA and master's researchers at international business schools, and created the Marketing Planner Suite of marketing tools. He also hosts the TV series "Hawadeet Tasweeqeya" (Marketing Stories) and reaches 1M+ followers across 8 platforms.
Available For: Advising, Authoring, Consulting, Influencing, Speaking Travels From: Cairo, Egypt
Speaking Topics: Marketing to Arab minds, Escaping price wars, Psychological selling, Sales-team performance, Strategic marketing planning, SWOT analysis done right, N
From Books to the Field: An Index of 69 Applied Frameworks in Marketing, Sales and Management
Zenodo
October 31, 2026
This working paper compiles 69 applied frameworks developed by Dr. Mostafa Nawareg across his published articles, distilled from his forty books and 24 years of consulting and corporate training work in 22 countries and 41 sectors. Each framework addresses a specific managerial decision: it starts from a question a manager faces and turns it into steps, questions and tests that can be applied to company data. The frameworks are grouped into five areas: models derived from the author’s books; market entry in Arab and international markets; strategy, pricing and product; restaurants, retail and customer value; and sales and corporate training. Published on Zenodo with DOI 10.5281/zenodo.23831802.
Comprehensive Analysis of the Riyadh Training Market: An In-Depth Competitive Study of Management and Marketing Programs for the Private Sector
Zenodo
November 03, 2026
An in-depth competitive analysis of Riyadh's corporate training market for management and marketing programs serving the private sector. Based on 15 interviews with training managers, a survey of 120 private-sector training managers and officers, five field visits to training centers, and published secondary data (IMARC Group, Ken Research, Allied Market Research, HRDF). The Saudi corporate training market is estimated at USD 3.59 billion (2024), projected to reach USD 6.66 billion by 2033 (7.1% CAGR); the Riyadh management and marketing segment is estimated at SAR 2.15 billion. Covers PESTEL, Porter's Five Forces, competitor SWOT, customer journey, pricing, unmet market gaps, and a 36-month strategic roadmap. Full report in Arabic, DOI: 10.5281/zenodo.23920969
Tags: Behavioral Science, Business Strategy, Marketing
1 Analyst Report
Ceramics & Finishing-Materials Retail in Baghdad: Desk-Based Market Analysis, Competitive Positioning Hypotheses, and a Proposed Fieldwork Protocol
Zenodo
November 01, 2026
Working paper no. 01 in the Baghdad Applied Market Research series. A desk-based analysis of ceramics, porcelain and finishing-materials retail in Baghdad, Iraq, testing a positioning hypothesis that shifts competition from product price toward accountable measurement, supply, delivery and installation. Official Iraqi building-permit data are used as context only, alongside a pre-data-collection mixed-methods fieldwork protocol (buyer survey, supplier and contractor interviews, competitor-offer observation and service-bundle testing). Arabic, with English abstract. Not peer reviewed.
Tags: Behavioral Science, Business Strategy, Marketing
1 Analyst Tool / Framework
Fieldwork Protocol and Research Instruments for Ceramics & Finishing-Materials Retail in Baghdad
Zenodo
November 01, 2026
Ready-to-use fieldwork protocol from the Baghdad Applied Market Research series (no. 01). A sequential exploratory mixed-methods design with a consumer survey (C00–C19), a B2B interview guide (B01–B14), a competitor-observation sheet (O01–O14), a variable dictionary, sampling plan, consent text, and randomized testing of three value propositions. Standalone edition of Chapter 2 of the ceramics working paper (DOI 10.5281/zenodo.23856822). Planning targets only; no primary data collected.
Tags: Behavioral Science, Business Strategy, Marketing
3 Article/Blogs
From Books to the Field: 22 Questions to Ask Before Writing a SWOT Analysis
Linkedin
November 09, 2026
SWOT is useful for organising strategic information, but it does not tell managers where to search for that information or whether the evidence is complete. The 22-question diagnostic framework therefore comes before SWOT: ten internal lenses, six near-environment actors, and six PESTEL forces. The aim is not to replace SWOT, but to improve the quality of what eventually enters its four boxes.
Tags: Behavioral Science, Business Strategy, Marketing
From Books to the Field: The Market Segment × Competitor Map
Linkedin
November 07, 2026
Competitor analysis becomes more useful when managers ask not only “Who competes with us?” but “Which customer segments is each competitor trying to own?” A Segment × Competitor Map places segments in rows and competitors in columns, revealing crowded segments, dominated spaces, fragmented demand, and possible white spaces. Those gaps are hypotheses—not opportunities—until demand, economics, access, and strategic fit are tested.
Tags: Behavioral Science, Business Strategy, Marketing
From Books to the Field: Pure and Transformed Personalities — A Cumulative View of Personality Change
Linkedin
November 05, 2026
Current behaviour does not always reveal the full history of a person’s personality. The Pure and Transformed Personality framework distinguishes between a relatively continuous style—“was and still is”—and a transformed style—“was, then became”—while recognising behavioural residues from earlier phases. The model is useful for communication and training when treated as a field hypothesis, not as a clinical diagnosis or a fixed label.
Senior Marketing Consultant (Aug 2012 – Present)
Lighthouse Training Academy
August 01, 2012
Leading marketing strategy, market research, brand positioning, promotional planning, budgeting and sales forecasting for clients across multiple industries and markets, including Samsung Iraq, Rheinol Germany, Fuchs, AlexBank, AMAN (Raya) and Porto Sokhna.
Tags: Behavioral Science, Business Strategy, Marketing
1 Executive
Chief Executive Officer — Xchange Egypt (Jun 2016 – May 2017)
Xchange Egypt
June 01, 2016
Led Xchange Egypt's import and export operations: built full marketing plans and the marketing & sales structure, ran market research and trade-map analysis to select priority export markets, and negotiated international supply contracts.
Tags: Behavioral Science, Business Strategy, Marketing
2 Founders
Founder & Creator — Marketing Planner AI
Marketing Planner AI
June 01, 2026
Founder and creator of Marketing Planner AI, the first Arabic AI-powered marketing-planning platform: a suite of 28+ practical tools that help companies build their own marketing plans, from market analysis and pricing to advertising strategy and reporting.
Founder — Lighthouse Training Academy
Lighthouse Training Academy
January 01, 2013
Founded Lighthouse Training Academy (Mostafa Nawareg Consulting & Training), delivering international marketing consulting, corporate sales-team training, export marketing, franchising and regional market-entry advisory to 200+ companies across 22 countries and 41 industries.
Tags: Behavioral Science, Business Strategy, Marketing
30 IP Assets
Safe Pricing Calculator (التسعير الآمن) — Arabic Chrome Extension for Safe Launch Pricing (Marketing Planner AI)
Chrome Web Store
November 09, 2026
A free Arabic Chrome extension created by Dr. Mostafa Nawareg that helps entrepreneurs, SMEs and marketers set a safe launch price for a new product before entering the market. Part of the Marketing Planner Suite (Marketing Planner AI) of Arabic marketing tools, it turns the safe-pricing method into a quick in-browser calculation so pricing decisions are grounded in cost, margin and market logic rather than guesswork.
Branch Analysis — Arabic BCG Matrix Tool for Company Branches (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Branch Analysis applies the BCG matrix to evaluate a company's branches.
The Distributor — Arabic Distribution Strategy Tool (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. The Distributor helps plan how a product reaches the end customer through the right distribution channels.
Offer Maker — Arabic Promotional Offer Builder (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Offer Maker covers 55 types of promotional offers with analysis and a recommendation.
The Consultant — Arabic Marketing Consulting Dashboard (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. The Consultant brings a full marketing consultation workflow into one dashboard.
Pricing Scenarist — Arabic Pricing Scenarios Tool (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Pricing Scenarist lets users explore and compare multiple pricing scenarios.
Competitive Analysis — Arabic Competitor Analysis Tool (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Competitive Analysis helps identify competitors and decide how to compete against them.
Problem Solver — Arabic Business Problem-Solving Framework (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Problem Solver applies a structured methodology to diagnose business challenges and find solutions.
Meta Ads Optimizer — Arabic Facebook & Instagram Ads Analysis Tool (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Meta Ads Optimizer helps analyze and manage Facebook and Instagram ad campaigns.
Content Calendar — Arabic Monthly Content Planner (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Content Calendar helps plan social and marketing content across the month.
Sales Stars CRM — Simple Arabic Customer Database (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Sales Stars CRM is a simplified CRM for managing customers and sales follow-up.
Message Builder — Arabic Persuasive Marketing Message Builder (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Message Builder helps build a persuasive marketing message step by step.
Budget & Forecast — Arabic Marketing Budget and Sales Forecast Tool (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Budget & Forecast sets the marketing budget against the expected sales forecast.
Promo Planner — Arabic Sales Promotion Planner (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Promo Planner helps design sales promotions and schedule them.
Marketing Glossary — Arabic Marketing Terms Reference (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Marketing Glossary is a comprehensive Arabic reference for marketing terminology.
SWOT Analyzer — Arabic Strategic SWOT Analysis Tool (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. SWOT Analyzer structures the analysis of strengths, weaknesses, opportunities and threats.
Tactical Plan — Arabic Instant Tactical Marketing Plan Builder (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Tactical Plan builds a ready tactical marketing plan quickly from the user's inputs.
Business Developer — Arabic Business Development Tool (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Business Developer guides a business idea step by step from concept to a go/no-go decision.
Action Plan Dashboard — Arabic Marketing Action Plan Tracker (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Action Plan Dashboard tracks marketing tasks and keeps the action plan live and up to date.
MarCom — Arabic Marketing Communications Mix Planner (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. MarCom helps marketers match the right message to the right channel across the marketing communications mix.
Hook Selector — Arabic Ad Hook Selection Tool (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Hook Selector helps marketers choose the opening line (hook) that stops the scroll in ads and social content.
Positioning Dashboard — Arabic Brand Positioning Tool (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Positioning Dashboard helps businesses define and map their market positioning against competitors.
Pitch Decker — Arabic Investor Pitch Deck Builder (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. Pitch Decker helps founders structure and build an investor pitch deck for their project.
First Product — Arabic Startup Product-Selection Tool (Marketing Planner AI)
Marketing Planner AI
November 03, 2026
Interactive Arabic tool created by Dr. Mostafa Nawareg as part of Marketing Planner AI, his platform of 29 Arabic marketing tools. First Product works like a starter consultation: it guides small-business founders in any sector to choose the most suitable first product to launch.
Marketing Reports Dashboard (Marketing Forms) — 20 Ready Marketing Report Templates (Marketing Planner AI)
Marketing Planner AI
October 08, 2026
Marketing reports dashboard created by Dr. Mostafa Nawareg as part of Marketing Planner AI, offering 20 ready-made marketing report templates across 8 areas. Two sections (Financial and Identity) are free to use, helping marketers produce deliverable reports in minutes.
Ran marketing and PR for 94 branches across 6 international food-service brands, including Cinnabon (Apr 2009 – Feb 2011). Built a 120,000-customer database, developed an umbrella branding strategy for the group, and launched a flanking campaign that lifted sales by 35%.
Led strategic and annual marketing planning for the GCC and Ukraine (Feb 2005 – Jan 2007). Repositioned the company from cosmetics to cosmeceutical, expanded into targeted medical specialties, and grew sales through flanking strategies (+345% Glyco-A, +416% moisturizer).
Tags: Behavioral Science, Business Strategy, Marketing
14 Media Interviews
The Bestseller Economy: How Is the Label Manufactured? — Al Arabiya FM
Al Arabiya FM
September 02, 2026
Radio interview on Al Arabiya FM (Saudi Arabia) in which Dr. Mostafa Nawareg, International Marketing Consultant, Corporate Trainer & Author, analyzes the "bestseller" label — how it is manufactured, what drives it, and what it actually signals about a book's real market performance.
Why the Better Product Doesn't Always Win: Trust and Perceived Risk in Purchasing Decisions — Aqary News
Aqary News
June 18, 2026
Aqary News (Egypt) published Dr. Mostafa Nawareg's analysis of marketing psychology: consumers buy on trust and perceived safety rather than on specifications alone, so new brands should redefine their use occasion instead of attacking established competitors.
Tags: Behavioral Science, Business Strategy, Marketing
Trust and Fear of Risk Govern Purchasing Decisions More Than Product Quality — Rasmal News
Rasmal News
June 18, 2026
Rasmal News (Egypt) published Dr. Mostafa Nawareg's reading of consumer psychology: why the "better" product does not automatically win, and how trust, perceived risk and habit shape purchasing decisions and market entry for new brands.
Marketing Expert: Trust and Fear of Risk Drive Purchasing Decisions More Than Product Quality — Al Gomhuria (Al Massa)
Al Gomhuria – Al Massa Newspaper
May 30, 2026
Press coverage in Al Massa newspaper (Dar Al Gomhuria, Egypt) of Dr. Mostafa Nawareg's analysis of consumer behavior: purchasing decisions are driven less by product quality and more by psychological factors such as trust, fear of risk, habit and prior brand perception.
Entrepreneurship & Career Transformation — Al Saydaly Program, Al Mehwar TV
Al Mehwar TV
December 26, 2025
Dr. Mostafa Nawareg, International Marketing Consultant, Corporate Trainer & Author, appeared on the "Al Saydaly" program on Al Mehwar TV (Egypt) in a television episode about entrepreneurship and career transformation.
Entrepreneurship & Marketing at the ASC Conference — Startup Studio, Algerian Television
Algerian Television (EPTV)
December 07, 2025
Dr. Mostafa Nawareg, International Marketing Consultant, Corporate Trainer & Author, appeared on Algerian Television's "Startup Studio – Window on the Event" during the ASC Conference in Algeria, discussing entrepreneurship, marketing and business development for startups.
Tags: Behavioral Science, Business Strategy, Marketing
Psychological Marketing: Why People Buy What Celebrities Promote — Petroli Podcast
Petroli Podcast – Mokhtalif Radio
October 22, 2025
Guest interview on Petroli Podcast (Mokhtalif Radio) with Dr. Mostafa Nawareg, International Marketing Consultant, Corporate Trainer & Author, on smart persuasion, slogans and celebrity influence — and how marketing turns from a mere advertisement into a story that moves emotions and builds trust.
Tags: Behavioral Science, Marketing, Personal Branding
Marketing Is the Key to Any Project's Success: Proven Marketing Ideas — Al Shams TV
Al Shams TV
June 25, 2023
Segment from "Hawadeet Tasweeqeya" (Marketing Stories) on Al Shams TV (Egypt), in which Dr. Mostafa Nawareg, International Marketing Consultant, Corporate Trainer & Author, explains why marketing is the key to any project's success and shares proven, practical marketing ideas.
Tags: Behavioral Science, Business Strategy, Marketing
Marketing Consultant Dr. Mostafa Nawareg on the COVID-19 Crisis and Its Business Impact — Al Nahar TV
Al Nahar TV
November 17, 2022
Television interview on Al Nahar TV (Egypt), published by Al Nahar Enti, in which Dr. Mostafa Nawareg, International Marketing Consultant, Corporate Trainer & Author, discusses the COVID-19 pandemic, China's role in the crisis, and what it meant for markets and business.
Tags: Behavioral Science, Business Strategy, Marketing
Family Budget During Ramadan — Donya Ya Donya, Roya TV (Jordan)
Roya TV
March 29, 2022
Dr. Mostafa Nawareg, International Marketing Consultant, Corporate Trainer & Author, appeared on Roya TV's "Donya Ya Donya" (Jordan) in the "Donya Experts" segment to discuss consumer behavior, household budgeting and purchasing decisions during Ramadan.
"Marketing Castle": The First Arabic Marketing Detective Novel at the Cairo International Book Fair — Al Dostor
Al Dostor Newspaper
January 28, 2022
Al Dostor newspaper (Egypt) covered the launch of Dr. Mostafa Nawareg's novel "Marketing Castle" — an Arabic marketing detective novel set inside real business and marketing environments — at the 53rd Cairo International Book Fair (2022).
Tags: Behavioral Science, Marketing, Personal Branding
Mortgage Financing and Fraud: How Banks Handle Real-Estate Finance — Al Shams TV
Al Shams TV
August 28, 2021
On Al Shams TV (Egypt), Dr. Mostafa Nawareg, International Marketing Consultant, Corporate Trainer & Author, explains banks' stance on mortgage financing and how some buyers attempt to fraudulently inflate the financed amount on a property.
8 Tips for Employees Who Want to Start Their Own Business — Al Saydaly, Al Mehwar TV
Al Mehwar TV (via Loqma Haniya)
January 28, 2021
Clip from the "Al Saydaly" program on Al Mehwar TV (Egypt), published on YouTube by the Loqma Haniya channel, in which Dr. Mostafa Nawareg, International Marketing Consultant, Corporate Trainer & Author, offers 8 practical tips for employees aspiring to launch their own business.
How to Make Your Customer Love You: The Secret Is in Personality Types — Veto Gate
Veto Gate
March 02, 2019
Veto Gate (Egypt) covered Dr. Mostafa Nawareg's book "Communication Skills & Personality Types" (Dar El Maaref), which explains relationship selling and how analyzing customers' personality types helps build trust-based relationships that drive sales.
Marketing Castle — Added to the Bibliotheca Alexandrina Collections (Letter of Acknowledgment)
Bibliotheca Alexandrina
August 14, 2025
The Library of Alexandria (Bibliotheca Alexandrina) formally acknowledged the donation of three copies of Dr. Mostafa Nawareg's business novel "Marketing Castle" (ماركتنج كاسل), stating that the book represents a valuable addition to the Library's collections. Letter signed by Prof. Ahmed Abdalla Zayed, Director of the Bibliotheca Alexandrina, dated 14 August 2025.
Doctor of Business Administration (DBA) in Marketing
National Research Centre (Egypt)
November 01, 2024
Doctor of Business Administration (DBA) in Marketing from the National Research Centre, Egypt. Dr. Mostafa Nawareg now lectures DBA and master's researchers in international marketing, international trade and strategic management.
Hawadeet Tasweeqeya Ep. 8: Psychology of Marketing (علم نفس التسويق)
Shams TV — Hawadeet Tasweeqeya
July 16, 2023
Episode 8 (season finale) of the Arabic TV series Hawadeet Tasweeqeya (Marketing Stories), created and hosted by Dr. Mostafa Nawareg on Shams TV: why consumers shun Egyptian products even when they match imported quality — human personality types, the 'foreigner complex', and companies' mistakes in quality, pricing and export.
Hawadeet Tasweeqeya Ep. 7: Marketing Tactics (ألاعيب تسويقية)
Shams TV — Hawadeet Tasweeqeya
July 09, 2023
Episode 7 of the Arabic TV series Hawadeet Tasweeqeya (Marketing Stories), created and hosted by Dr. Mostafa Nawareg on Shams TV: why stores sell products below cost — seven below-cost pricing cases, monopoly as a path to village development, and AI tools that build a project's brand identity from scratch.
Tags: Behavioral Science, Business Strategy, Marketing
Hawadeet Tasweeqeya Ep. 6: Marketing vs. Begging (التسويق والتسول)
Shams TV — Hawadeet Tasweeqeya
July 02, 2023
Episode 6 of the Arabic TV series Hawadeet Tasweeqeya (Marketing Stories), created and hosted by Dr. Mostafa Nawareg on Shams TV: the difference between marketing and begging — marketing values and social responsibility, self-funding as a lifeline for charities, and ten practical foundations for any project's success.
Tags: Behavioral Science, Business Strategy, Marketing
Hawadeet Tasweeqeya Ep. 5: Entrepreneurship: Be Careful What You Wish For (ريادة الأعمال: احترس مما تتمناه)
Shams TV — Hawadeet Tasweeqeya
June 25, 2023
Episode 5 of the Arabic TV series Hawadeet Tasweeqeya (Marketing Stories), created and hosted by Dr. Mostafa Nawareg on Shams TV: entrepreneurship without illusions — why most startups close, simple product ideas that solve real problems, marketing advice for companies, and who is truly fit to start a business.
Hawadeet Tasweeqeya Ep. 4: Real Estate Marketing (تسويق العقارات)
Shams TV — Hawadeet Tasweeqeya
June 19, 2023
Episode 4 of the Arabic TV series Hawadeet Tasweeqeya (Marketing Stories), created and hosted by Dr. Mostafa Nawareg on Shams TV: why real-estate developers spend billions on marketing without return, creative solutions to the housing crisis, exporting property through virtual reality, and AI in marketing.
Tags: Behavioral Science, Business Strategy, Marketing
Hawadeet Tasweeqeya Ep. 3: Retirement Tourism (سياحة التقاعد)
Shams TV — Hawadeet Tasweeqeya
June 11, 2023
Episode 3 of the Arabic TV series Hawadeet Tasweeqeya (Marketing Stories), created and hosted by Dr. Mostafa Nawareg on Shams TV: five types of tourism that could multiply Egypt's income — from heritage sites and yachting to retirement tourism for European retirees, plus medical and educational tourism.
Tags: Behavioral Science, Business Strategy, Marketing
Hawadeet Tasweeqeya Ep. 2: Marketing Atheism (تسويق الإلحاد)
Shams TV — Hawadeet Tasweeqeya
June 04, 2023
Episode 2 of the Arabic TV series Hawadeet Tasweeqeya (Marketing Stories), created and hosted by Dr. Mostafa Nawareg on Shams TV: how ideas and values are marketed like products, the 'shoe rule' of persuasion, horizontal alliances between competitors, and the idea of reclaiming the Pharaohs' looted gold.
Tags: Behavioral Science, Business Strategy, Marketing
Hawadeet Tasweeqeya Ep. 1: Human Capital Export (تصدير البشر)
Shams TV — Hawadeet Tasweeqeya
May 28, 2023
Episode 1 of the Arabic TV series Hawadeet Tasweeqeya (Marketing Stories), created and hosted by Dr. Mostafa Nawareg on Shams TV: how Egyptian talent can become Egypt's most valuable export — the difference between marketing and sales, the gap between education and the job market, and customer-service culture.
QUOTE-5 Framework: How to Evaluate the Cost of Marketing Consulting in Egypt, Saudi Arabia and Iraq
mostafanawareg.com
October 29, 2026
QUOTE-5 is an applied decision framework by Dr. Mostafa Nawareg for judging whether a marketing consulting fee is justified before signing. It tests five dimensions: Question (the business decision being bought), Uncertainty (missing data and the riskiest assumption), Outputs (deliverables and acceptance criteria), Transfer (who implements and whether follow-up is in scope), and Economics (total cost versus the cheapest sufficient alternative). Published in Arabic on mostafanawareg.com.
Tags: Behavioral Science, Business Strategy, Marketing
Thinkers360 Credentials
14 Badges
Blog
Opportunities
1 Business Consulting
International Marketing Consulting — Strategy, Export Marketing & Market Entry
Location: Cairo, Egypt — available worldwide Fees: 150
Service Type: Service Offered
Marketing consulting for companies across MENA and beyond: marketing strategy and planning, export marketing, franchising and regional market entry. 24 years of experience across 22 countries, 41 industries and 200+ corporate clients. Fee shown is the typical hourly rate.
Location: Cairo, Egypt — available worldwide Fees: 2000
Service Type: Service Offered
International keynote speaker and author of 40 books, with 24 years of marketing experience across 22 countries and 41 industries. Talks on strategic marketing, marketing to Arab minds, psychological selling, entrepreneurship, and medical, pharmaceutical and veterinary marketing — practical, field-based and tailored to your audience. Delivered in English or Arabic.
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
From Books to the Field: 22 Questions to Ask Before Writing a SWOT Analysis
From Books to the Field: The Market Segment × Competitor Map
From Books to the Field: Pure and Transformed Personalities — A Cumulative View of Personality Change
Marketing Castle — Added to the Bibliotheca Alexandrina Collections (Letter of Acknowledgment)
Safe Pricing Calculator (التسعير الآمن) — Arabic Chrome Extension for Safe Launch Pricing (Marketing Planner AI)
