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Nuala Walsh

Founder CEO at MindEquity Consulting

London, United Kingdom

Nuala Walsh helps leaders hear what others miss - and prevent misjudgment.

An award-winning behavioural scientist, board director, adjunct professor, she is one of the world’s leading voices on judgment and human risk. Her best-selling book Tune In introduced the concept of DS now reshaping how organisations think.

Drawing on three decades in global finance at BlackRock, Merrill Lynch and Standard Life Aberdeen, she shows why smart leaders misread risk, overweight logic, and confuse confidence with clarity.

Recognised among the “100 Most Influential Women in Finance,” and shortlisted for the 2026 Speaker Awards in Thought Leadership, Nuala brings rare authority from three worlds: the C-suite, the boardroom, and behavioural science. Her TEDx talk on indecision has attracted over 1.4 million views.

Through powerful stories spanning business, criminology, sport and human rights, Nuala gives audiences a practical new decision lens.

Global clients include Fortune 500 companies, major financial institutions, and policymakers at the highest levels.

In a world optimised for speed, she restores the judgment advantage.

Available For: Consulting, Speaking
Travels From: UK

Speaking Fee $17,500 (In-Person), $9,000 (Virtual)

Nuala Walsh Points
Academic 130
Author 133
Influencer 217
Speaker 43
Entrepreneur 330
Total 853

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Featured Videos

How to Overcome Indecision
May 26, 2026
Tune into What Really Matters
May 26, 2026

Featured Topics

Company Information

Company Type: Service Provider
Minimum Project Size: $5,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: Undisclosed
Media Experience: 30 years
Last Media Training: 03/01/2024
Last Media Interview: 05/18/2026

Areas of Expertise

Behavioral Science 100
Business Strategy 31.29
Change Management
Culture 30.26
Customer Loyalty
Diversity and Inclusion 31.62
Entrepreneurship 30.06
Finance 40.37
International Relations 37.18
Leadership 30.95
Legal and IP 36.95
Marketing 30.47
Personal Branding 53.58
Risk Management 38.96
Sports 100
Transformation 33.92

Industry Experience

Financial Services & Banking
Higher Education & Research
Other
Professional Services

Publications & Experience

1 Academic Fellow / Scholar
Fellow
London School of Economics
May 01, 2023
Department of PBS

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Tags: Behavioral Science

1 Adjunct Professor
Adjunct Professor of Behavioral Science at Trinity College Dublin
Trinity College Dublin
October 01, 2024

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Tags: Behavioral Science

3 Advisory Board Memberships
Advisory Board Member
JD Haspel Executive Search
June 01, 2021

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Tags: Behavioral Science, Finance, Risk Management

Gender Taskforce at World Athletics
World Athletics
May 02, 2018

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Tags: Behavioral Science, Diversity and Inclusion, Sports

Financial Services Forum Asset Management Committee
Financial Services Forum Asset Management Committee
June 01, 2010

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Tags: Finance, Personal Branding, Risk Management

19 Article/Blogs
The psychology of patience
Psychology Today
May 18, 2026

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Tags: Behavioral Science, Leadership, Personal Branding

Patience as Strategy
https://www.inc.com/nuala-walsh/impatience-isnt-a-growth-strategy-its-a-brand-risk/91321128
May 01, 2026

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Tags: Behavioral Science, Leadership, Risk Management

Why Bluffing is Not Just Harmless Fun
Psychology Today
April 01, 2026

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Tags: Behavioral Science, Leadership, Personal Branding

Impatience Isn’t a Growth Strategy—It’s a Brand Risk
INC
March 25, 2026
Rushed leadership decisions show up first in customer experience—and the damage to trust compounds.

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Tags: Behavioral Science, Personal Branding, Risk Management

Why We Love Conspiracies
Psychology Today
March 02, 2026

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Tags: Behavioral Science, Personal Branding, Risk Management

Why You Spot Trouble Yet Do Nothing
Psychology Today
March 01, 2026

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Tags: Behavioral Science, Personal Branding, Risk Management

Why Timing is Key to Better Relationships
Psychology Today
March 01, 2026

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Tags: Behavioral Science, Health and Wellness, Mental Health

Why Even Brilliant Leaders Freeze on Stage—and 4 Ways to Prevent It
INC
February 12, 2026
Controlling your private panic will help you to protect your personal brand.

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Tags: Behavioral Science, Personal Branding, Risk Management

3 Ways to Gain Influence, According to Psychology
INC
December 29, 2025
Vivid language makes you more remembered, better liked and more trusted.

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Tags: Marketing, Personal Branding, Risk Management

Why Your Age Doesn’t Matter for Startup Success
INC
October 14, 2025
What founders at 20, 40, 60, and 80 can teach us.

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Tags: Marketing, Personal Branding, Risk Management

Why Age doesn’t Matter for Startup Succeds
Inc. Magazine
October 01, 2025

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Tags: Behavioral Science, Entrepreneurship, Risk Management

This 1 Strategy Can Help You Retain Your Customers and Build Your Brand
Linkedin
September 12, 2025
The labor illusion is no brand delusion.

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Tags: Marketing, Personal Branding, Risk Management

Why You're More than Your Title
Psychology Today
April 09, 2025

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Tags: Behavioral Science, Leadership, Personal Branding

How to Motivate Employees to Speak up
Harvard Business Review
February 04, 2021

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Tags: Behavioral Science, Leadership, Risk Management

Murder By Numbers: Don't Kill Your Own Message with Rounding Errors
Linkedln
August 21, 2020
Our minds are brimming with numbers - passwords, measurements, forecasts, averages, weights, prices, statistics, dates, telephone numbers, bills and budgets. And there are so many types - whole, fractional, natural, odd, rational, real, irrational, complex and imaginary numbers. No wonder human behaviour has long been irrational around numbers.

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Tags: Behavioral Science, Personal Branding, Risk Management

Bad, Mad or Sad? Why Even Smart People Ignore Negative News…
Linkedln
May 12, 2020
Information is like food. We have a complex and sometimes unhealthy relationship with it - either gorging on it or resisting it. We gorge on information when it’s about others and resist when we think it will bring us distress, even if it leads to better outcomes for ourselves, our families or our firms. Many smart people have blind spots in terms of information-avoidance. This is a paradox of course as we are simultaneously drawn to negative headlines but then become ostrich-like and fail to act.

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Tags: Behavioral Science, Personal Branding, Risk Management

Irrational Decision-Making: Predictable during Uncertainty…?
Linkedln
March 14, 2020
As we ridicule the absurdity of human behaviour being reduced to toilet-roll hunting- while simultaneously popping an extra roll into our shopping basket! – it may be useful to recall some irrational but highly predictable biases that our minds become more susceptible to during times of uncertainty.

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Tags: Behavioral Science, Personal Branding, Risk Management

The Bright Side of the Moon: Lessons from the 1st Man
Linkedln
July 20, 2019
Today represents a landmark day as the 50-year anniversary of the moon landing. Firstly and always an engineer, legendary US astronaut, Neil Armstrong, would surely have disliked the attention of this milestone anniversary which he believed rightly belonged to so many other participants on the Apollo mission. This was a man who exuded endless calm, integrity and intellectual curiosity.

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Tags: Behavioral Science, Personal Branding, Risk Management

Why Mistakes Make People More Likeable But Brands Less Likeable
Linkedln
August 18, 2018
It feels counter-intuitive. Can your flaws and mistakes actually make you more likeable? A comparison illustrates how your personal brand can afford to mess up - assuming you are competent, but your business brand certainly cannot. It is interesting to compare both.

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Tags: Behavioral Science, Personal Branding, Risk Management

1 Author Newsletter
Contributor
Psychology Today
June 01, 2022

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Tags: Behavioral Science, International Relations, Personal Branding

1 Award Judge
Judge at BT Sport Awards
BT Sport Awards
June 01, 2018

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Tags: Sports

1 Bachelors Degree
BA Degree
Trinity College Dublin
September 01, 1990
French / Philosophy

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Tags: Culture, International Relations, Personal Branding

7 Board Memberships
NED - British and Irish Lions
British and Irish Lions
May 01, 2024

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Tags: Sports

Basketball Ireland
Non-executive board Member
May 01, 2024

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Tags: Sports

Chair
Innocence Project London
May 03, 2021

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Tags: Behavioral Science, Legal and IP

President, Harvard Club of Ireland
Harvard Club
May 04, 2020

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Tags: Behavioral Science, Personal Branding, Risk Management

Independent NED
TS Lpmbard
June 01, 2019

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Tags: Behavioral Science, Finance, Risk Management

Vice Chair -Inclusion Advisory Bosrd
The Football Association
October 05, 2017

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Tags: Sports

Ethics Committee Member
Chartered Institute of Securities & Investments
June 01, 2016

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Tags: International Relations, Personal Branding, Risk Management

1 Book
TUNE IN: How to Make Smarter Decisions in a Noisy World
Harriman House / PanMacmillan
March 24, 2024

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Tags: Behavioral Science, Personal Branding, Risk Management

4 Book Awards
Literary Global
Literary Global Awards
October 01, 2025
Award for Business Leadership 2025

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Tags: Behavioral Science

Business Book Awards
Business Book Awards 2025
June 05, 2025
Smart Thinking Category

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Tags: Leadership

Independent Press Award 2025 (Business Management).
Independent Press Award
April 01, 2025

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Tags: Behavioral Science

American Writing Award 2024 (Business Leadership)
American Writing Award 2024
June 08, 2024

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Tags: Behavioral Science

1 Book Chapter
Inspirational Investing
Harriman House
March 01, 2023
Contributed a chapter in the psychology of financial indecision.

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Tags: Business Strategy, Finance, Risk Management

1 Executive
Chief Marketing Officer
Standard Life Aberdeen
September 03, 2017

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Tags: International Relations, Marketing, Risk Management

2 Founders
Cofounder of GAABS
Global Association of Applied Behavioural Scientists
May 01, 2020

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Tags: Behavioral Science

Founder CEO
MindEquity
May 01, 2018

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Tags: Behavioral Science, Marketing, Personal Branding

1 Influencer Newsletter
Irrational DecisionMaking under Uncertainty
LinkedIn
March 14, 2020

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Tags: Behavioral Science

2 Keynotes
PIMFA Symposium
PIMFA
May 19, 2026
800 attendees at the financial conference for women. Keynote speaker

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Tags: Behavioral Science, Leadership, Risk Management

Tuning Into Fraud &Misconduct
Offshore Alert Conference 2025
April 01, 2025

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Tags: Behavioral Science, Risk Management, Transformation

2 Masters Degrees
Behavioural Science
LSE
May 01, 2022
Awarded by London School of Economics

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Tags: Behavioral Science

Business Studies
Smurfit Business School, UCD
September 01, 1992
MBS

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Tags: Business Strategy, Leadership, Transformation

3 Media Interviews
Advisors Meed to Value Different Things
Money Marketing
May 20, 2026

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Tags: Behavioral Science, Leadership, Risk Management

The psychology of Running for President
Irish Examiner
November 03, 2025

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Tags: Behavioral Science, Leadership, Personal Branding

Can Candidates Inflyrnce Voters to Shiw Up?
Tatar Radio
October 23, 2024

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Tags: Behavioral Science, Leadership, Risk Management

1 Miscellaneous
When CEOs Don’t Know when It’s Time to Leave
Management Today
February 04, 2021

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Tags: Behavioral Science, Leadership, Risk Management

1 Podcast
Tuning Into Better Judgement
The Leadership Enigma
June 03, 2024

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Tags: International Relations, Personal Branding, Risk Management

1 Profile
Why We Are Easily Deceived
Irish Examiner
February 01, 2026

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Tags: Behavioral Science, Risk Management

1 Quote
Harvard Scrutiny Over Professor Data
The Financial Times
March 01, 2024

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Tags: Behavioral Science

1 Speaker Award
Shortlist
The Speaker Awards
May 22, 2026
Shortlisted for the Speaker Awards 2026 - Best Thought Leadership Speaker

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Tags: Behavioral Science

2 Speaker Bureau Listings
The Speaker Handbook
The Speaker Handbook
June 02, 2025

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Tags: Behavioral Science, Personal Branding, Risk Management

Speaker Hub
Speaker Hub
June 03, 2024

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Tags: Behavioral Science, Personal Branding, Risk Management

2 Speaking Engagements
Tune in To Hear What Matters Most
EPFIF
June 10, 2026

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Tags: Behavioral Science, Marketing, Personal Branding

Overcoming Indecision
https://tedx.com/universityofsalford
June 03, 2022

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Tags: Behavioral Science, Personal Branding, Risk Management

2 Videos
The Judgement Advantage
Nudgestock
May 07, 2025

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Tags: Behavioral Science, Personal Branding, Risk Management

How to Overcome Indecision
TEDx
July 07, 2022

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Tags: Behavioral Science, Personal Branding, Transformation

3 Visiting Lecturers
University of Texas at Austin
University of Texas at Austin
June 03, 2026
Behavioural Science Certificate

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Tags: Behavioral Science, International Relations, Personal Branding

University of Greenwich
University of Greenwich
March 10, 2026

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Tags: Behavioral Science, Legal and IP, Personal Branding

Greenwich University
University of Greenwich
May 01, 2023
Lecture annually on Unconscious Bias to Law students.

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Tags: Behavioral Science, Legal and IP

2 Webinars
Hear What Others Don't
Tim Talks
June 03, 2024

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Tags: Behavioral Science, Personal Branding, Risk Management

Tuned in or Tuned Out
Behavioural Grooves
June 01, 2023

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Tags: Behavioral Science, Personal Branding, Risk Management

Thinkers360 Certifications

5 Certifications

Thinkers360 Credentials

10 Badges

Radar

Blog

Opportunities

1 Keynote
Keynote Speaker

Location: All    Fees: 0.0

Service Type: Service Offered

Speaks about how behavioral fluency is our secret judgement advantage - and the root to diagnosing and solving any business issue

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Nuala Walsh


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