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Felecia Ward

Founder & Leadership Navigator at Felecia Ward Marketing

Monroe Township, United States

Felecia Ward | Leadership Navigator™ is Founder & Principal Strategist of Felecia Ward Marketing, an Executive Leadership Advisory Firm. Her intellectual property includes The Chrysalis Journey™, her signature coaching experience built around Discover, Develop, Evolve, and Emerge; the Strategic Leadership Visibility Framework™ (SLVF™); and Evidence-Based Storytelling™ (EBS™) — frameworks that help accomplished leaders document, position, and share the body of work behind their authority. She is also the creator of the Leadership Navigator™ mobile application, an accountability companion designed to help leaders document, promote, and track their visibility, positioning, and growth throughout their leadership evolution.

With 35 years of experience spanning corporate, nonprofit, advertising, and PR environments, Felecia helps executives and emerging leaders close the gap between invisible expertise and visible influence. She writes Evolution, a Substack publication exploring strategic leadership visibility, career transitions, and authority-building, and is an Amazon Best-Selling contributing author of "How to Break the Glass Ceiling and Still Keep It Nice". She holds coaching certifications in Navigating Transitions Intelligence (TQ), Positive Intelligence (PQ), and the Neuroscience of Coaching.

Recognized by Thinkers360 as a Top 100 Thought Leader in Personal Branding and AI Infrastructure, and a Top 50 Thought Leader in AI Orchestration, Felecia brings a distinctive lens to leadership development — bridging personal brand strategy with emerging AI trends. She is a 2025 Thinkers360 Top Voice and a three-category LinkedIn Top Voice (Thought Leadership, Team Building, Mindfulness).

Felecia conducts leadership development trainings for the Center for Micro-Entrepreneurial Training (CMET) for their entrepreneurial cohorts, as well as community digital marketing, branding, and leadership workshops. She serves on CMET's Advisory Board and the Marketing Advisory Board of HR-4U.org — a nonprofit equitable employment advocacy organization and three-time recipient of Candid's Platinum Transparency award (2022–2024) — where she previously served as founding member and Board President (2023–2025). She is a member of ForbesBLK and the American Marketing Association.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Philadelphia, PA

Felecia Ward Points
Academic 0
Author 6
Influencer 45
Speaker 16
Entrepreneur 108
Analyst 0
Total 175

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Business Unit: Marketing Consultant
Theatre: North America
Minimum Project Size: $5,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2020
Media Experience: 35
Last Media Training: 03/15/2024

Areas of Expertise

AI
AI Ethics 30.18
AI Infrastructure 30.29
AI Orchestration 30.27
Business Strategy
Change Management
Coaching 30.57
Creativity
Customer Experience
Customer Loyalty
Diversity and Inclusion 30.55
Education
Entrepreneurship 31.84
Generative AI
GRC 31.05
Health and Wellness
HR 31.20
Leadership 31.70
Management
Marketing 30.44
Personal Branding 38.43
Project Management
Public Relations 32.49
Retail
Sales

Industry Experience

Financial Services & Banking
Healthcare
Oil & Gas
Professional Services
Retail

Publications & Experience

6 Article/Blogs
Why “Build” Is the Phase Everyone Skips
Felecia Ward Marketing
October 08, 2026
Part 2 of Behind the Evidence examines Build, the foundational phase of Felecia Ward's proprietary Evidence-Based Storytelling (EBS) framework.
The article explores why leadership visibility, professional credibility, and lasting authority depend on the less-visible work of developing systems, workflows, research, measurable goals, professional capabilities, and personal discipline.
It demonstrates why Build must precede documentation, publication, amplification, and validation—and how strategic foundations enable evidence-based authority to compound over time.

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Tags: Leadership, Marketing, Personal Branding

I Started 2026 With an Empty Portfolio. Here's What Happened Next.
Evolution / Substack
September 29, 2026
Introduces the origin of Evidence-Based Storytelling (EBS) and how an empty portfolio revealed the need for a disciplined system to document and compound professional evidence.

See publication

Tags: Entrepreneurship, Leadership, Personal Branding

I Started 2026 With an Empty Portfolio. Here's What Happened Next.
Felecia Ward Marketing / Felecia Ward
September 28, 2026
Introduces the origin of Evidence-Based Storytelling (EBS) and how an empty portfolio revealed the need for a disciplined system to document, preserve, publish, validate, and compound professional evidence into authority.

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Tags: Entrepreneurship, Leadership, Personal Branding

The Expertise Was Already There. I Finally Documented It
Evolution by Felecia Ward (Substack)
September 16, 2026
In this thought leadership article, Felecia Ward examines how intentionally documenting decades of expertise transformed previously disconnected accomplishments into visible evidence of authority. Using her own Thinkers360 journey as a live case study, she demonstrates Evidence-Based Storytelling (EBS) in action: Evidence → Story → Authority → Recognition. The article explores the intersection of personal branding, strategic visibility, intellectual capital and third-party recognition, culminating in her 2026 Thinkers360 Top 100 Thought Leader recognition in Personal Branding.

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Tags: Leadership, Marketing, Personal Branding

Authority is Born: How Leaders Bridge the Gap from Executive to Industry Thought Leader
Felecia Ward Marketing
September 06, 2026
A deep dive into what personal branding actually means for leadership, and how the Strategic Leadership Visibility Framework originated.

See publication

Tags: Leadership, Marketing, Personal Branding

The Chrysalis Nobody Sees
Substack
August 20, 2026
Shared insights from the evolution of my own personal Chrysalis Journey—the decisions, lessons, reinvention, visibility, and strategic shifts behind the work I do today.

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Tags: Leadership, Marketing, Personal Branding

1 Board Membership
Board President
HR-4U INC.
September 01, 2023
To lead the board by ensuring leadership and governance; strategic direction and mission objectives; promote communication and collaboration; and representing the board to internal external stakeholders.

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Tags: GRC, HR, Leadership

1 Executive
Principal Strategist
Felecia Ward Marketing
January 01, 2010
Strategic marketing, advertising creative, project management, consulting, and tactical execution services to future business entrepreneurs, B2B, B2C, and non-profit clients.

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Tags: Marketing, Personal Branding, Public Relations

1 Founder
Founder
Felecia Ward Marketing
July 10, 2010
Founder of a strategic communications and leadership development consultancy specializing in visibility strategy, thought leadership development, and evidence-based storytelling.
Developer of the Strategic Leadership Visibility Framework (SLVF), a proprietary methodology designed to help leaders transform expertise into documented influence.
Services include:
• Strategic consultation
• Executive coaching
• Leadership visibility strategy
• Messaging and personal branding
• Evidence-based storytelling
• Marketing strategy training
• Executive visibility seminars

See publication

Tags: Leadership, Personal Branding, Public Relations

1 Industry Award
Amazon Best Selling Author
Felecia Ward Marketing
June 01, 2023
"How to Break the Glass Ceiling and Still Keep it Nice," achieved Amazon Best Selling status, ranking in four categories, including women in leadership.

The book is anthology of women in leadership who share their insightful journeys along the corporate ladder.

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Tags: Diversity and Inclusion, Leadership, Personal Branding

3 IP Assets
Behind the Evidence, Part 2: Before Anyone Was Watching — What “Build” Actually Means | Published Intellectual Property Asset
Evolution by Felecia Ward / Substack
October 07, 2026
Published an original, publicly accessible intellectual-property asset documenting the Build phase of Evidence-Based Storytelling (EBS). The publication establishes dated public evidence of the original written expression and continued development of the proprietary EBS body of work.
That wording separates what we can prove from what we claim ownership over, which is exactly what Evidence-Based Storytelling should do.
And given what you're building around EBS, I think there is a larger strategic issue here: you now have enough publicly articulated proprietary material that an intentional IP-protection strategy for EBS, SLVF, The Chrysalis Journey, Behind the Evidence, and the related written/visual assets would be worth considering with an IP attorney. USPTO itself recommends considering specialized legal guidance for trademark registration.

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Tags: Entrepreneurship, Leadership, Personal Branding

The Chrysalis Journey — Leadership Navigational Framework
Felecia Ward Marketing / Felecia Ward
July 14, 2026
The Chrysalis Journey is a proprietary leadership navigational framework created by Felecia Ward to guide accomplished leaders through pivotal career and leadership transitions. The framework provides a structured pathway through four stages—Discover, Develop, Evolve and Emerge—turning uncertainty into clarity, strategy and forward movement.

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Tags: Entrepreneurship, Leadership, Personal Branding

Evidence-Based Storytelling (EBS)
Felecia Ward Marketing
March 17, 2026
Evidence-Based Storytelling (EBS) is a proprietary strategic communications framework created by Felecia Ward that integrates quantitative and qualitative evidence with compelling narrative. Through research, alignment, measurement, documentation and storytelling, EBS transforms organizational evidence into decision-ready reports and strategic assets that demonstrate impact and strengthen stakeholder confidence. EBS is a methodology that transforms documented leadership evidence into strategic narratives that build ., visibility, and third-party recognition

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Tags: Leadership, Marketing, Personal Branding

1 Membership
Founding Member
ForbesBLK
September 01, 2023
ForbesBLK is a Forbes Business Councils that are an invitation-only organization where top executives and entrepreneurs build professional skills and gain connections and visibility on Forbes.com. ForbesBLK champions a global community of Black entrepreneurs, professionals, leaders, and creators that are driving systematic change in business, culture, and society.

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Tags: Diversity and Inclusion, Entrepreneurship, Leadership

2 Mentors
Group Executive Coaching
Felecia Ward Marketing
July 01, 2021
This service is for aspiring C-Suite executives in need of personal brand development, a strategy to develop advocacy, mentorship, and credibility.

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Tags: Coaching, Leadership, Personal Branding

Executive Consulting
Felecia Ward Marketing
January 01, 2010
This 1:1 service is for C-Suite executives who are ready to optimize their position of power to attract top talent, clientele, and industry authority as a thought leader.

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Tags: Coaching, Leadership, Personal Branding

1 Panel
The Ups and Downs of AI
Associate Alumnae of Douglass College
September 04, 2026
How is AI reshaping your workplace and opportunities? Our September 26th Symposium features a special panel discussion during lunch to address the changes and challenges of AI as we adapt, learn, and rethink the ways we work and live in the age of AI. Gain tips on how to navigate the AI-driven workplace and world.

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Tags: AI Ethics, AI Infrastructure, AI Orchestration

1 Quote
Felecia Ward Endorsed by HR-4U Founder Chason Forehand
Chason Forehand / Substack
October 07, 2026
Chason Forehand, Founder of HR-4U.ORG, publicly endorsed Felecia Ward on Substack, recognizing her resilience, inspirational leadership, and commitment to putting people first. Drawing on their professional relationship since 2022, he highlighted her service as former Board President and current Advisory Board member of HR-4U.ORG and recommended her writing to his subscribers.

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Tags: Leadership

1 Speaking Engagement
Entrepreneurial Transformation: How Mindset, Networking & Personal Branding Drive Leadership Success with Executive Coach Felecia Ward
Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories
August 10, 2025
Executive Coach Felecia Ward joined Robert Plank for Episode 1439 of Marketer of the Day to discuss entrepreneurial transformation and how mindset, networking and personal branding contribute to leadership success. The conversation explored leadership burnout, resilience, strategic visibility and the transition from corporate expertise to entrepreneurial growth, with practical perspectives for executives, entrepreneurs and business leaders navigating professional transformation.

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Tags: Entrepreneurship, Leadership, Personal Branding

2 Trainings
The Power of Personal Branding & The Art of Brand Positioning
Cherry Hill Public Library
October 07, 2025
The distinction matters. The Marketer of the Day interview is appropriately Speaking. Cherry Hill was a structured educational program in which you taught attendees how to create a personal brand and strategically position themselves, so Training more accurately represents the evidence.

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Tags: Leadership, Marketing, Personal Branding

Brand Authority: How to Maximize Your Brand Authority Using Search Engine Optimization
The Center for Micro-Entrepreneurial Training (CMET)
April 16, 2025
Felecia Ward delivered a virtual Brand Authority and SEO training for The Center for Micro-Entrepreneurial Training (CMET), guiding entrepreneurs and business owners on how to leverage search engine optimization, data-driven positioning, and strategic visibility to strengthen their online brand authority. The training provided practical strategies participants could immediately apply to improve their searchability, digital presence, and positioning in the marketplace.

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Tags: Entrepreneurship, Marketing, Personal Branding

2 Workshops
The Art of Personal Branding
Associate Alumnae of Douglass College
August 26, 2026
Artificial Intelligence is changing how we work—but it cannot replace what makes each of us uniquely valuable. In this engaging, interactive workshop, attendees will learn how to build an authentic personal brand that enhances their visibility, credibility, and career opportunities while using AI strategically and responsibly. Participants will discover how to articulate their unique value proposition, strengthen their executive presence, increase their influence on LinkedIn and beyond, and leverage AI to amplify, not replace, their authentic voice. Drawing upon more than 35 years of experience in marketing communications, executive coaching, and leadership development, our presenter shares practical strategies that empower professionals to thrive in an evolving workplace.

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Tags: Leadership, Marketing, Personal Branding

Entrepreneur Group Workshops
Felecia Ward Marketing
January 01, 2021
This service is for aspiring C-Suite executives in need of personal brand development, a strategy to develop advocacy, mentorship, and credibility.

See publication

Tags: Entrepreneurship, Marketing, Personal Branding

Thinkers360 Credentials

5 Badges

Blog

Opportunities

1 Business Advisory
Executive Leadership & Strategic Evolution Advisory

Location: Virtual     Fees: Custom engagement fees based on sco

Service Type: Service Offered

Felecia Ward, Leadership Navigator™, provides strategic advisory services for accomplished executives and senior leaders navigating growth, career evolution, increased visibility, entrepreneurship, or unexpected transition.
Advisory engagements combine executive strategy, leadership development, personal branding, thought leadership, and strategic communications to strengthen positioning, clarify direction, and translate decades of expertise into greater authority and impact.
Using proprietary frameworks including The Chrysalis Journey™, the Strategic Leadership Visibility Framework (SLVF™), and Evidence-Based Storytelling (EBS™), engagements are customized to each leader's goals, challenges, and next stage of evolution.
Ideal for: C-suite executives, senior leaders, emerging entrepreneurs, and organizations seeking experienced strategic counsel.

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1 Keynote
Leadership Keynote Speaker | From Vision to Visibility

Location: Philadelphia, PA or Virtual    Fees: Custom engagement fees based on sco

Service Type: Service Offered

Leadership Keynote Speaker | From Vision to Visibility

Felecia Ward is a Leadership Keynote Speaker, Executive Coach, and Strategic Communications Advisor who equips visionary leaders to transform expertise into visible influence.

Her signature keynote, From Vision to Visibility, introduces the proprietary Strategic Leadership Visibility Framework™ (SLVF™), guiding executives and senior leaders to clarify their leadership voice, strengthen executive presence, close the strategic visibility gap, and position their expertise as recognized authority.

Drawing on 35+ years advising C-suite executives, global brands, and organizational leaders, Felecia combines strategic communications, executive coaching, personal branding, and evidence-based storytelling to deliver actionable leadership insights that extend beyond the stage.

Available for corporate conferences, leadership events, associations, executive retreats, and professional development programs.

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