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Chelsea Marti, M.A.

Director, Content at Novartis

New York, United States

Chelsea Marti has been propelling some of the world's best brands to new heights amidst the ever-changing worlds of digital, social, content marketing—and now AI! As a pioneering force behind Novartis' Content Lab, she now leads content strategy for the company's Women's Cancer and Neurology therapeutic areas. Before Novartis, Chelsea led Cognizant's social media and content marketing teams, Sprinklr's professional strategy services team, and established ADP's first social media marketing team and program. Her early career is marked by significant roles, including managing social media and online communications at Intuit, orchestrating marketing and communications for a confectionary trade association, and overseeing digital project management for the U.S. Department of Energy. A sought-after speaker, Chelsea has given talks at the Brand Insider's Summit: Pharma & Health, Web 2.0, SXSW, the Digital Analytics Association, and the Insider’s Social Media Summit, among others. She earned her M.A. from Johns Hopkins University in 2008 focused on communication and digital strategy. When she’s not busy pioneering new ideas in marketing, you can find Chelsea running with her dog, running after her toddler, or running to catch a plane to the next place on her travel bucket list.

Available For: Authoring, Influencing, Speaking
Travels From: Pittsburgh, PA
Speaking Topics: Social Media, Storytelling, Digital, AI

Chelsea Marti, M.A. Points
Academic 10
Author 134
Influencer 50
Speaker 7
Entrepreneur 0
Total 201

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 10
Last Media Training: 11/04/2025
Last Media Interview: 11/04/2025

Areas of Expertise

Analytics 30.35
Big Data 30.05
Business Strategy 30.17
Culture 30.09
Customer Experience 31.88
Customer Loyalty 33.41
Digital Disruption 36.35
Digital Transformation 30.79
Diversity and Inclusion 30.43
Emerging Technology 30.05
FinTech
Innovation 30.20
Leadership 30.12
Management
Marketing 30.20
Payroll 30.15
Risk Management 30.21
Social 30.88
Startups 30.26

Industry Experience

Financial Services & Banking
High Tech & Electronics
Media
Professional Services

Publications

1 Academic Whitepaper
Does protest change group portrayal in U.S. news?
Johns Hopkins University
March 04, 2020
This master's level thesis explores the topic: Does protest change group portrayal in U.S. news? : Falun Gong before and after a Washington, D.C. protest. In order to conduct it academic research was done in Washington, D.C. and in China, 2006.

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Tags: Culture, Risk Management, Diversity and Inclusion

11 Article/Blogs
6 Ways Executives Can Use Social Media to Authentically Engage
LinkedIn
February 21, 2021
Due to the pandemic, CEOs saw 90% more engagement on their social media posts in 2020 than in any other year. The truth is, CEOs who are active on social media tend to outperform their peers, and studies show that executives’ social media engagement can boost their bottom lines. According to Qnary, 56% of professionals report that executives’ social media presence positively influences their purchase decision, and 56% say they’re more likely to recommend the company to others.

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Tags: Innovation, Social, Leadership

6 ways executives can use social media to authentically engage
Elpha
February 18, 2021
CEOs saw 90% more engagement on their social media posts in 2020 than in any other year. The truth is, CEOs who are active on social media tend to outperform their peers, and studies show that executives’ social media engagement can boost their bottom lines. According to Qnary, 56% of professionals report that executives’ social media presence positively influences their purchase decision, and 56% say they’re more likely to recommend the company to others. But many leaders aren’t sure where to start when it comes to improving their social media engagement. The good news is that there are achievable solutions available for them to embrace today.

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Tags: Digital Disruption, Innovation, Leadership

In Humans We Trust: Advocacy Marketing Today
linkedin
February 20, 2019
At a time when “fake news” is a large part of the cultural cannon, studies are beginning to show that the modern human is experiencing a crisis of trust. The digital age allows both companies and consumers quick access to a vast network of information, and with that comes data mining, fine print privacy clauses, and social media algorithms. As the modern consumer operates under the theory that their phones and home speakers are listening to their private conversations and mining text messages in order to target ads specific to their interests, who can they trust? What’s more, what does this mean for today’s marketer trying to gain trust in order to make a sale? Ironically or not, at a time when social media is under more scrutiny than it’s ever been in my 10+ years working in the field, it’s one of the last ways people can connect one-on-one with others using digital to research, and understand multiple points-of-view before buying something. Consumers might be questioning social media sites’ motives more than ever before but an outrageous number of them still use social media daily, and increasingly, year over year. If you market or sell for a corporation, now is the time to double down on a 1:1 marketing approach like employee advocacy to get your message to market.

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Tags: Digital Transformation, Marketing, Privacy

Highlighting Thought Leadership with LinkedIn Company Pages
LinkedIn
March 04, 2016
ADP’s digital team was among the first to articulate this evolution by highlighting the Company's deep knowledge and expertise in human resources, employee benefits, talent management, business processing outsourcing, time management, and of course, payroll. Chelsea Marti walks you through utilizing thought leadership to fuel online presence such as LinkedIn Pages is a big win for your B2B.

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Tags: Social, Marketing, Payroll

In 4 Steps: Provide Remarkable Social Customer Service
linkedin
February 24, 2015
Long wait times, dropped calls, restating a single problem dozens of times – one could dedicate a novella to the pain points associated with customer service. To customers, these pain points are, well, painful. To companies, they’re a necessary part of doing business.

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Tags: Customer Experience, Marketing

4 Steps to Follow If You Want to Provide Remarkable Social Customer Service
Sprinklr
February 19, 2015
66% of customers said they’ve switched service providers due to poor customer service. Your unhappy customers won’t just leave you for a competing brand, they’ll also tarnish your reputation — 95% of these dissatisfied customers tell others about their bad experiences. And almost half will share these experiences on social media. Here's how to fix it.

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Tags: Customer Experience, Digital Disruption, Startups

Customers + Social + Service: Praise or Vent About Your Experience
linkedin
November 23, 2014
Hot of the presses is eMarketer's take on the American Express 2014 Global Customer Service Barometer.

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Tags: Customer Experience, Marketing

Social Customer Service: So 2020
linkedin
November 11, 2014
Customer Experience. Social Customer Service. Social Care. Social Client Service. Social Client Care. Call it what you will, but what binds all of these concepts is that consumer expectations of brands are forever-changed. Today while customers are shaping brands, technology is enabling enterprise brands

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Tags: Customer Experience

Consumers Will Define Digital Health
linkedin
November 08, 2014
In November 2014, my aunt celebrated year three of late stage cancer survivorship.
Three years ago this month, my mom's little sister (my very favorite aunt), just 48 at the time was diagnosed with Stage III non-small cell lung cancer. She was not a smoker. She was otherwise healthy. Cancer does not run in our family. This is a rare cancer incident; though in fact, lung cancer is America's top cancer killer.


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Tags: Customer Experience

B2B Influencer Q&A: "Twitter gives ADP a powerful competitive advantage"
Twitter
December 13, 2013
Chelsea Marti helped ADP become a first-mover on Twitter in the HR industry using social media to digitally transform the marketing intelligence to sales process. Here, she shares lessons learned about using Twitter to drive B2B thought leadership and leads.

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Tags: Digital Disruption, Marketing, Social

6 Ways to Kickstart a Word of Mouth Program at a Big Brand
https://wordofmouth.org/
March 04, 2012
Here are 6 ways you can kickstart your word of mouth marketing strategy right now and make the case for the bigger and better things tomorrow.

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Tags: Emerging Technology, Marketing, Social

2 Books
Social Media Marketing: A Strategic Approach
Cengage
March 09, 2012
By ramping up their staffing efforts on Twitter—and bringing some much needed expertise to the space, they happened on something great for business: an excellent customer retention program.

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Tags: Customer Experience, Customer Loyalty, Digital Disruption

Groundswell
Harvard Business Press
January 01, 2011
As long as you believe that sources of insight in the groundswell might be useful to you, it's worth it to ask questions on Twitter and see what Intuit's embrace of Twitter begins with Chelsea Marti, a PR and social media manager at Intuit.

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Tags: Customer Experience, Digital Disruption, Digital Transformation

2 Media Interviews
7 questions with Chelsea Marti
Clarity Consulting Blog
February 18, 2021
The most challenging thing in my role leading social media at the Fortune 500 and startup level has been influencing business leaders to understand how social media isn't "something an intern can do" or "something your kid showed you over the weekend" but rather a significant business driver across marketing, sales, recruiting, and customer care. It has to be prioritized, resourced, and taken seriously vs. be treated as an afterthought to be a competitive advantage. Neglect prioritization and resourcing at your own peril—social media can also be the bane of your firm's existence if not approached properly.

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Tags: Digital Disruption, Leadership, Recruiting

Large enterprises leadership: 7 questions with Chelsea Marti
Clarity
February 18, 2021
The most challenging thing in my role leading social media at the Fortune 500 and startup level has been influencing business leaders to understand how social media isn't "something an intern can do" or "something your kid showed you over the weekend" but rather a significant business driver across marketing, sales, recruiting, and customer care. It has to be prioritized, resourced, and taken seriously vs. be treated as an afterthought to be a competitive advantage. Neglect prioritization and resourcing at your own peril—social media can also be the bane of your firm's existence if not approached properly.

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Tags: Digital Disruption, Leadership, Recruiting

1 Panel
From Faceless to FANtastic – Real World Lessons on How to Engage and Grow Your Facebook Fans
Web 2.0 Expo by O'Reilly Media
May 04, 2010
Ever wonder how brands turn regular customers into loyal advocates? Join this panel of seasoned social media practitioners from Intel, Intuit, HP, and others as they discuss Facebook lessons learned in the real world, including how to build long-term relationships with customers, encourage deep interactions with fans and innovative ways of incorporating Facebook into your integrated marketing strategy.

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Tags: Digital Disruption, Innovation, Social

1 Speaking Engagement
TWTRCON NY 10: Twitter for Business
Twtrcon
June 14, 2010
Gave a 'How to Use Twitter for Business" talk and case study from my project @TeamTurboTax, Intuit's first social customer service channel to a crowd of 500+ in New York City.

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Tags: Customer Experience, Digital Disruption, Innovation

1 Visiting Lecturer
Taking the Measure of Social Media
Digital Analytics Association
April 11, 2013
Led 45-minute talk at Fashion Institute of Technology in New York City. The audience included Digital Analytics Association members, professors, graduate students on the topic of using data and social media measurement to derive actionable insights and lead storytelling in B2B marketing.

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Tags: Analytics, Business Strategy, Marketing

1 Webinar
Social Listening for Marketers
eMarketer
April 01, 2016
Participated in a webinar by eMarketer a subject matter expert about social media listening while working at enterprise marketing software firm Sprinklr. The webinar's intent was to help marketers understand the value of using social media listening data to understand brand perception, market perception, and uncover opportunities.

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Tags: Analytics, Big Data, Marketing

1 Whitepaper
The Future of Customer Service
Sprinklr
March 04, 2020
This whitepaper explores how to evolve customer service in the age of real-time, always-on, specifically through the lense of a brands' customer experience as provided through social media.

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Tags: Customer Experience, Social, Startups

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