Thinkers360

Maaike Doyer

CFO & Strategy Designer at Business Models Inc

San Francisco & New York, United States

523 Followers

Maaike supports organizations with strategy, innovation, new business model design and validation. Maaike is an expert in business design, design thinking and strategic visioning. Maaike has extensive experience in strategy development, organizational (re)design, integration & transformation projects, mainly for multinational organizations. 
 
After being part of starting Business Models Inc (BMI) in the Netherlands, she moved to the US to start the San Francisco office for BMI in 2015. Maaike is currently expanding the BMI office to NYC. Next to her responsibilities for the US offices, she is the Global CFO for BMI and leads the global strategy for the company. 
 
Maaike is a regular speaker on management and innovation events, delivering keynote speeches and workshops about ‘Business Model Innovation’, ‘Designing your Future Business’, ‘Innovate like a Startup’ and ‘Think as a Designer: New Tools, New Skills, New Mindset’. She is a professor at universities and MBA’s and is mentor for several start-up accelerators.
 
Specialties: Maaike is a very driven and enthusiastic person. She loves a good challenge and is able to translate technical issues into a pragmatic approach. Maaike is hands-on, pro-active and likes to commit team-members to actions and reach results.

Maaike DoyerPoints
Academic80
Author91
Influencer5
Speaker20
Entrepreneur80
Total276

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Managament Consulting
Theatre: San Francisco, New York
Media Experience: 15 years

Areas of Expertise

Change Management 60.45
Customer Experience
Design Thinking 100
Emerging Technology
Future of Work 30.15
HR 31.01
Innovation 56.27
Leadership 31.77
Lean Startup
Management 48.69
Open Innovation
Risk Management
Startups 52.32
Culture 31.40
Marketing 30.30
AI 30.22

Industry Experience

Aerospace & Defense
Automotive
Chemicals
Engineering & Construction
Financial Services & Banking
High Tech & Electronics
Higher Education & Research
Pharmaceuticals
Professional Services
Retail
Telecommunications
Travel & Transportation

Publications

1 Article/Blog
4 New P's in marketing: S.A.V.E.
Business Models Inc
July 04, 2017
The 4Ps of marketing, Product, Price, Promotion and Place, have been used by marketers around the world for decades. Because of changes in the environment, consumer behavior and business models, these classic principles are increasingly at odds with how business is done today. During the workshop ‘Business Model Innovation for Marketers’, I discussed the new marketing framework S.A.V.E., based on an HBR study, that can be used when designing new business models.

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Tags: Marketing

2 Books
Los Angeles Playbook
Consulate General of the Netherlands in San Francisco
December 01, 2018
The Los Angeles Playbook is an online magazine that serves as a business guide, for companies who want to start a business in Los Angeles. The magazine is a useful tool, that answers all kinds of questions that are helpful during and after their trip.

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Tags: Startups, Management

The Silicon Valley Playbook
Consulate General of the Netherlands in San Francisco
December 13, 2017
The Silicon Valley Playbook is an online magazine that serves as a business guide, for companies who want to start a business in Los Angeles. The magazine is a useful tool, that answers all kinds of questions that are helpful during and after their trip.

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Tags: Startups, Management

1 Book Chapter
Business Model You
Wiley
March 05, 2012
The international bestseller Business Model You describes a powerful four-stage method for drawing “personal business models” that show fresh ways individuals can adapt to changing marketplace needs — or create new, more satisfying work possibilities.

Produced by the same team that created the global sensation Business Model Generation, Business Model You has been published in 17 languages and has helped tens of thousands of mid-career professionals reinvent how they work.

Replace career uncertainty with career confidence by optimizing the most important business model of all: business model you.

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Tags: Culture, HR, Leadership

2 Founders
CFO at BMI US
Business Models Inc
January 01, 2018
After moving to the US to open a new BMI (Business Models Inc) office in San Francisco in 2015, she opened another office in NYC in 2018. Next to her responsibilities for the US offices, she is the Global CFO for BMI and leads the global strategy for the company. 

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Tags: Design Thinking, Innovation, Change Management

CFO at BMI US
Business Models Inc
September 01, 2015
After being part of starting Business Models Inc (BMI) in the Netherlands, Maaike moved to the US to start the San Francisco office for BMI in 2015. Next, to her responsibilities for the US office, she is the Global CFO for BMI and leads the global strategy for the company. 

See publication

Tags: Design Thinking, Innovation, Change Management

3 Keynotes
Innovation Metrics That Matter
Innov8rs New York Conference
August 01, 2019
Do you know which 6 elements are vital to ignite, spread and manage innovation? This workshop will provide you with a concrete framework, exploring the boundaries of an innovation ecosystem within corporations. We will discuss innovation metrics that matter and you will explore the innovation metrics of your own organization and compare with others.

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Tags: Change Management, Innovation, Management

It's all about learning
Draper University
June 09, 2016
Maaike stresses the importance of learning new ways to adjust your business model.

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Tags: Design Thinking, Innovation, Management

Top 10 Tips: How To Deal With Business Models
StartupBootcamp
May 13, 2015
Maaike Doyer is the Business Director at Business Models Inc. and a Mentor at Startupbootcamp Smart City & Living and E-commerce. In this video, she shares her best 10 tips on how to deal with Business Models, how to improve your business and run your startup.

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Tags: Innovation, Management, Startups

2 Panels
Work in Progress
DB Schenker X GAMBA
July 30, 2019

There is enormous momentum around the Future of Work: companies have understood that product innovation and corporate transformation can only be successful when the employee is part of the process. C-level Executives are more than ever concerned with identifying and recruiting the right people, and developing them for their jobs that rapidly evolve with increased automation & digitization.

One of the most broadly discussed topics is automating the cumbersome process of recruiting. Solutions and platforms are flooding the market, with the promise to significantly enhance application screening and to identify the best fit for the role - more effectively than ever before.

As a positive side effect, companies gain a much better understanding of their job requirements, as well as the corresponding ideal skills and capabilities. This in turn benefits every company employee who seeks to progress and advance their career – which can be guided and supported by HR departments by utilizing data based on labor market intelligence to identify skill gaps and provide development opportunities.

Enriched decision-making based on actual data was never as easy for corporations as it is today. The Future of Work is here, and we just begin to reap its benefits.

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Tags: AI, Change Management, Future of Work

Redesigning the Design Firm
San Francisco Design Week
June 23, 2019
LMNOP Design Founder/Principal Tyler Pew and other SF design business leaders will be in a panel and have a discussion around how design entrepreneurship can take the pressure off client-driven income and contribute to a more financially stable (and often more creatively exciting!) workplace. The 40-minute panel discussion will be followed by a reception and open studio, with design demos running in our fabrication and build shops.

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Tags: Design Thinking, Innovation, Change Management

2 Professors
Professor
Hult International Business School in London and San Francisco
September 08, 2018
Has been teaching the course 'Design thinking' at Hult University from 2017-2018.

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Tags: Design Thinking, Innovation

Professor MBA
California College of the Arts
March 01, 2018
Has been teaching the course 'Design strategy' at California College of the Arts.

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Tags: Design Thinking, Innovation

1 Speaking Engagement
Holland in the valley
Dutch Consulate General in San Francisco
February 15, 2018
Dutch business platform Sprout visits the San Francisco Bay Area and Los Angeles to speak with Dutch business owners. What are their unique stories and lessons for other entrepreneurs?

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Tags: Leadership, Management, Startups

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Maaike Doyer