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Michael Fauscette
CEO & Chief Analyst at Arion Research LLC
Remote, United States
Michael is an experienced high-tech leader, board member, software industry analyst, podcast host and consultant. He is a thought leader and published author on emerging trends in business software, CRM and customer experience strategies and technology, automation, AI and generative AI, and building a digital first enterprise. As a senior market researcher and leader Michael has deep experience in business software market research, starting new tech businesses and go-to-market models in large and small software companies.
Currently Michael is the Founder, CEO and Chief Analyst at Arion Research, a global cloud advisory firm; and an advisor to G2, Board Chairman at LocatorX, board member and fractional chief strategy officer at Spotlogic. He Co-Hosts the show In the Hot Seat on PPN and hosts the Disambiguation Podcast. Formerly the chief research officer at G2, he was responsible for helping software and services buyers use the crowdsourced insights, data, and community in the G2 marketplace. Prior to joining G2, Mr. Fauscette led IDC’s worldwide enterprise software application research group for almost ten years. He also held executive roles with seven software vendors including Autodesk, Inc. and PeopleSoft, Inc. and five VC-backed technology startups.
Michael partners with technology vendors and brands providing thought leadership content development, custom research, keynotes, podcasting and consulting. He often works with technology startups and enterprise vendors on business strategy, go to market strategies, customer advocacy strategies, product led growth, subscription business models and operations, product market positioning, competitive intelligence, leadership development, and product roadmaps.
Available For: Advising, Authoring, Consulting, Influencing, Speaking Travels From: Philadelphia Speaking Topics: AI strategies, customer experience strategies, digital first strategy, technology trends
Generative AI Business Use Cases
Arion Research LLC
October 19, 2023
The business use cases for generative AI are very diverse, with new applications of the technology popping up nearly weekly. To better understand the potential of generative AI, it’s useful to break it down into the major use categories, and then work down from there into more detail. The model in this report is an attempt to capture the current use cases as categories. Today, generative AI can be broken into five major categories with several subcategories, and into specific industry use cases in each industry vertical.
Business Adoption and Use of Artificial Intelligence
Arion Research LLC
August 07, 2023
The use of Artificial Intelligence (AI) in business is no longer a vision of the future, but a present reality that is rapidly transforming the global commercial landscape. As companies of all sizes recognize the immense potential of AI, its integration across sectors is experiencing exponential growth. In the modern business environment, AI is instrumental in driving efficiencies, automating repetitive tasks, aiding decision-making, predicting trends, and enhancing customer experiences.
The report “Business Adoption and Use of Artificial Intelligence” is based on a survey in August 2023 of 402 respondents in North America. It looks broadly across the business use and adoption of AI, as well as the challenges and biggest concerns.
Consumer Communication Preferences for Sales, Marketing and Customer Service
Arion Research LLC
July 19, 2023
When it comes to interacting with your customers’ for sales, marketing and customer service consumers are clear, they want what they want, when and how they choose. That’s not a new concept, but is a map to improved customer experiences. Offering the channel that a prospect or customers trusts and prefers is much more likely to lead to a positive outcome for the interaction.
Earlier this year Sendbird approached us about sponsoring a global study on consumer communication preferences. The survey, conducted in February was built around the prompt: “what communication channels do consumers trust, which do they distrust, which do they prefer for a variety of online activities and what happens when you do, and don’t meet them where they are?” To answer those questions we ask 1200 consumers in all three major geographic regions. The second report from the study is available to download.
Consumer Channel Preferences for Communicating with Businesses
Arion Research
May 16, 2023
Your customers’ want what they want, when and how they choose. That’s not a revolutionary concept, but needs repeating from time to time. It is easy, apparently, for you to project your desires on your prospect or customer. It doesn’t work now…maybe (with a few exceptions) it never worked. This is particularly true of communication with your prospects and customers.
Earlier this year Sendbird approached us about sponsoring a global study on consumer communication preferences. The survey, conducted in February was built around the prompt: “what communication channels do consumers trust, which do they distrust, which do they prefer for a variety of online activities and what happens when you do, and don’t meet them where they are?” To answer those questions we ask 1200 consumers in all three major geographic regions.
Optimizing the Sales Discovery Process
Arion Research
July 13, 2022
Focusing on quotas, fiscal quarters and "closing the deal" leads to a transactional culture, not one of building strong, ongoing relationships with customers. The shotgun approach to prospecting was never particularly effective, but with the level of access control afforded prospects by technology, it is easier than ever to ignore unwelcome and irrelevant sales outreach. Customer expectations have changed. It’s no longer enough for sales reps to reach out with generic offerings and messaging. To gain attention and create interest, sales reps need to create real value in each customer interaction – and the way to do that is to help the customer think about their needs more holistically.
Subscriber Experience
Arion Research LLC
June 15, 2022
With the growth of subscription and the wide variety of products and services available in a subscription model, customer expectations of the subscription experience is setting the bar higher for vendors, similar to the general shift of customer expectations that has manifest over the past 15+ years. To better understand these expectations, Arion Research conducted a survey of 394 employed adults in North America that was completed in May 2022.
Tags: Customer Experience, Digital Transformation, Startups
Accelerating Revenue with Sales Technology
Arion Research
May 06, 2022
Sales acceleration platforms create a digital support structure that combine AI, on-demand content and crowd sourced intelligence to and increase productivity of existing sales reps, ensure new reps onboard quickly, come up to speed and meet performance targets sooner, while reducing the ‘friction’ that is creating the low job satisfaction and turnover.
The Sales Productivity Crisis
Arion Research
March 25, 2022
The “new normal” for sales: a dangerous combination of long ramp times, decreasing performance, low job satisfaction and reduced tenure from rapidly rising turnover. Sales teams need a new approach that meets the challenges of the current environment.
Generative AI in Healthcare: Enhancing Diagnosis and Treatment with AI-Generated Insights
Arion Research LLC
April 13, 2024
The integration of artificial intelligence (AI) in healthcare has revolutionized the way medical professionals analyze data and identify patterns. Traditional AI systems have long assisted in sorting through vast amounts of health data, from patient records to imaging and genetic information. These systems excel in identifying trends, predicting patient outcomes, and aiding in diagnosis by analyzing structured datasets. However, the introduction of Generative AI marks a significant leap forward. Generative AI, which includes technologies capable of creating content or generating new data based on training from existing data, is now enhancing the landscape of diagnosis and treatment. This type of AI can simulate patient responses to various treatments, generate realistic medical images for training and diagnosis, and offer novel insights that were previously inaccessible. Generative AI, while presenting several challenges, is being applied in healthcare to great benefit, and ultimately has a role in providing more effective and personalized medical interventions.
Digital Twins: A Physical Counterpart in the Digital World
Arion Research LLC
April 10, 2024
With the rapid advancement of technology including artificial intelligence (AI), the concept of digital twins is having a big impact across various industries. A digital twin is a virtual representation of a physical object, system, process or person that accurately mirrors its real-world counterpart in real-time. Imagine a virtual replica of a machine, building, an entire city, or even a person that constantly updates to reflect its real-world counterpart. That's the essence of a digital twin.
Enhancing Cybersecurity with AI: Detecting and Preventing Threats in Real-Time
Arion Research LLC
April 09, 2024
Businesses are increasingly turning to artificial intelligence (AI) to enhance their real-time cybersecurity measures. As cyber threats continue to evolve and become more sophisticated, traditional security methods often struggle to keep pace. By leveraging AI, organizations can bolster their defenses and respond more effectively to potential threats.
TinyML: Portable, Low Cost, Low Power Machine Learning
Arion Research LLC
April 04, 2024
Tiny Machine Learning (TinyML), is an emerging field in machine learning that focuses on developing and deploying machine learning models on small, low-power microcontrollers and devices. These devices typically operate on less than one megawatt of power and are designed to function for extended periods without needing a battery replacement or other functional elements.
From Unstructured Data to Business Insight with AI
Arion Research LLC
April 03, 2024
In the digital age, businesses generate and collect vast amounts of unstructured data from various sources like social media, customer reviews, emails, and multimedia content. Unstructured data refers to information that doesn't follow a predefined format or structure, making it difficult to analyze and utilize effectively. Modern businesses are swimming in a sea of unstructured data, and it comes from a wide range of sources… Businesses can unlock valuable insights and make data-driven decisions by transforming this unstructured data into a structured, usable format. Overcoming these hurdles is an ongoing effort, but businesses are increasingly turning to AI and machine learning (ML) tools to help them unlock the potential of unstructured data.
Ethical AI: Balancing Innovation with Responsibility in Business Strategy
Arion Research LLC
April 02, 2024
As artificial intelligence (AI) continues to advance at an astonishing pace, businesses increasingly integrate AI technologies into their strategies to drive innovation, optimize processes, and gain a competitive advantage. However, as AI becomes more sophisticated and ubiquitous, it is crucial for organizations to consider the ethical implications of their AI-driven decisions and actions. Balancing the pursuit of innovation with the responsibility to develop and deploy AI systems in an ethical manner is a complex challenge that requires careful consideration and proactive measures.
Adobe Summit - Digital Experience Conference 2024
Arion Research LLC
March 28, 2024
Just wrapped! The 2024 Adobe Summit in Las Vegas has concluded, leaving attendees buzzing with insights on the latest trends and innovations in digital experience (DX). This year's conference major focus was on empowering businesses to create seamless and personalized customer journeys. A premier event for digital marketing and customer experience professionals, the conference was a blend of in-person and virtual experiences, catering to a global audience of industry leaders, innovators, and practitioners. Held in Las Vegas from March 25 to 28, 2024, the summit showcased digital marketing, customer experience management, and the transformative potential of generative AI technologies.
Managing Enterprise Information
Arion Research LLC
March 26, 2024
Companies generally struggle with collecting, storing, managing, discovering and distributing enterprise information. Knowledge management solutions have been around for many years, yet have mostly fallen short of a full solution for use across the business. There are many reasons for it, and we’ll take a look at those reasons and how to overcome them, but overall the problem gets worse every year, as every business has more and more information to deal with.
Automating Data Entry: Saving Time and Reducing Errors with AI-Powered OCR
Arion Research LLC
March 23, 2024
AI-powered Optical Character Recognition (OCR) is an advanced form of traditional OCR technology, which is designed to convert different types of documents, such as scanned paper documents, PDF files or images captured by a digital camera, into editable and searchable data. What sets AI-powered OCR apart from traditional OCR is its use of artificial intelligence, machine learning, and deep learning algorithms to improve the accuracy and efficiency of text recognition, even in cases where the document quality is poor or the text is displayed in complex layouts.
AI and Automation in HR: Streamlining Recruitment and Onboarding Processes
Arion Research LLC
March 20, 2024
Finding the right people and welcoming them into your company is a fundamentally human task. It might seem strange then, that technology can play such a large role. However, AI and automation hold the power to free HR teams from the mundane, repetitive tasks that eat up their time. This gives them the space to focus on strategic initiatives and create a truly exceptional candidate and employee experience.
AI-Driven Supply Chain Optimization: Reducing Costs and Improving Efficiency
Arion Research LLC
March 19, 2024
The lessons learned during the COVID-19 pandemic, particularly in today's globalized economy, highlighted the fact that supply chain management is a critical factor in determining the success and profitability of businesses across various industries. As companies strive to remain competitive, they are increasingly turning to artificial intelligence (AI) to optimize their supply chain operations. AI-driven solutions offer the potential to revolutionize supply chain management by reducing costs, improving efficiency, and enhancing decision-making processes.
AI-Powered Sentiment Analysis: Gaining Insights from Customer Feedback and Reviews
Arion Research LLC
March 15, 2024
AI-powered sentiment analysis can be a powerful tool for companies to gain valuable insights from customer feedback and reviews. The core technology behind AI-powered sentiment analysis is Natural Language Processing (NLP), a subfield of artificial intelligence (AI) that focuses on enabling computers to understand, interpret, and generate human language.
Salesforce TrailblazerDX 2024
Arion Research LLC
March 13, 2024
It seems like vendor announcements for new virtual assistants, particularly named “copilot” are a weekly occurrence. Not all copilots are the same though. I spent a couple of days this week attending Salesforce TrailblazerDX, its annual developer conference in San Francisco. The event was, to nobody's surprise, focused on AI. There were some interesting announcements and some good discussions with company executives and developers. Salesforce has some unique features and approach to its platform, AI in general and the new Copilot offering. The first thing of note is that I used the singular Copilot, not plural like Microsoft. This is a good deal more significant than you might think.
Open Source or Proprietary LLMs?
Arion Research LLC
March 09, 2024
Large language models (LLMs) are transforming the way we interact with computers, but choosing the right type of LLM can be a complex decision. Open-source LLMs promote cost-effectiveness and community-driven innovation, allowing for extensive customization. However, they may involve higher setup costs, security risks, and a steeper learning curve. Proprietary LLMs often offer simplified use, commercial support, and more robust security, yet potentially limit flexibility and involve licensing fees. Understanding the tradeoffs between these two models is crucial for businesses and developers seeking to harness the power of LLMs.
How to Align Your Organization's Goals with a Digital-First Strategy
Arion Research LLC
March 05, 2024
A digital-first business strategy isn't just about having a website or social media presence. It's a complete overhaul in how a company thinks and operates. In this approach, digital technology is the cornerstone of everything the business does. From customer interactions and marketing to internal operations and product development, digital tools and processes take center stage. This doesn't mean abandoning traditional methods entirely, but rather viewing them through a digital lens and prioritizing digital channels whenever possible.
Tags: AI, Business Strategy, Digital Transformation
AI for Creative Design
Arion Research LLC
March 02, 2024
Forget the fear-mongering – AI isn't here to replace designers. Instead, imagine it as the ultimate creative sidekick. It can handle tedious tasks, generate fresh ideas, and unlock exciting possibilities. In a recent episode of Disambiguation I interviewed two executives from DXM, an AI design tool for brands. It was a great conversation, you should check out the whole episode, but one important takeaway is the concept that AI for creatives is human augmentation, not human replacement. Let’s look at how to harness the power of AI, opening up a world of new design opportunities.
Making Intelligent Decisions in Information Intensive Business Activities
Arion Research LLC
February 29, 2024
Data driven decision making has been a business goal for many years, growing out of the big data and analytics revolution. With broader interest in artificial intelligence (AI) over the past year or so, new ways to approach decision processes are gaining momentum. For routine business decisions, generative AI and integrated data models are rapidly changing the approach away from basic business intelligence (BI) and analytics solutions and the subsequent dashboards and queries derived from them, to a natural conversation with the data to uncover the necessary answers to support the decision. This move to a natural question and answer process over pre-built dashboards and queries, accelerates the decision process and enables users to find specific answers much more simply and independently instead of relying on either predefined and thus limited views of the data; or IT, data scientists and data analysts for custom views. This is a big step forward for day-to-day decision making, and can add value in more complex business activities, but is, however, not a broad enough solution to solve the more complex decision scenarios.
Air Canada and the Chatbot, Learning from Your CX Mistakes
Arion Research LLC
February 27, 2024
I can’t get this recent Air Canada customer experience “incident” out of my head. We’ve written and talked extensively about how you can use AI and generative AI to dramatically improve your customer experience (CX). Apparently we also need to talk about how the policies you build around the use of generative AI, particularly customer service chatbots, can deliver the opposite of that “good” CX you think you’re building.
Transforming Data Analysis: Using AI for Better Business Decisions
Arion Research LLC
February 22, 2024
Traditional business intelligence (BI) tools often struggle with the sheer volume, complexity, and speed at which data is generated today. Enter AI. Artificial intelligence offers a revolutionary approach to data analytics, empowering businesses to uncover hidden patterns, predict future outcomes, and automate key analytical tasks. AI-infused platforms utilize machine learning, natural language processing, and advanced algorithms to deliver insight that's far deeper and more actionable than what traditional BI tools can provide on their own. This transformation is allowing companies to make faster, data-driven decisions that drive improved performance and agility.
Scaling Up with AI: Strategies for Small and Medium Businesses (SMBs)
Arion Research LLC
February 19, 2024
In today's rapidly evolving business landscape, Artificial Intelligence (AI) is no longer a luxury reserved for large businesses. Small and Medium Businesses (SMBs) are increasingly discovering how AI can act as a powerful equalizer, allowing them to scale their operations with unprecedented speed and gain a competitive edge against larger enterprises. AI-powered solutions streamline essential processes, empower data-driven decision-making, and deliver hyper-personalized customer experiences. With the right strategies, SMBs can harness the transformative power of AI to level the playing field and unlock growth opportunities that were once seemingly out of reach.
Debunking AI Myths: Address common misconceptions and myths about AI and generative AI
Arion Research LLC
February 17, 2024
Business leaders often have misconceptions and myths about AI and generative AI, shaped by media representation, industry hype, and rapid technological advancements. Here are some of the most common ones:
Choosing the "Right" Language Model
Arion Research LLC
February 16, 2024
At their core, language models are statistical tools designed to understand and generate human language. They work by assigning probabilities to sequences of words or characters. To put it simply, they excel at predicting what word or phrase is likely to come next in a given sentence or piece of text.
AI-Driven Decision Making: Transforming Business Strategies with Data
Arion Research LLC
February 11, 2024
Business decision-making processes are undergoing a transformative change, thanks to the use of Artificial Intelligence (AI) and Data Analytics. These technologies are not just buzzwords but are real, practical tools that are reshaping how businesses operate, innovate, and grow. Here are a few ways that AI and Data Analytics are revolutionizing various aspects of business decision-making.
Enhancing The Internet of Things with Artificial Intelligence
Arion Research LLC
February 02, 2024
Businesses can leverage the combination of AI and IoT to drive innovation, efficiency, and better decision-making across various operations. This marriage is referred to as Artificial Intelligence of Things (AIoT). The integration is poised to transform industries by enabling smarter, more responsive, and more efficient systems. By combining these two, AIoT creates smarter, more automated systems that can analyze data in real-time, make intelligent decisions, and even take actions on their own. This opens up a wide range of use cases for businesses.
AI in Manufacturing: Product Design
Arion Research LLC
January 30, 2024
Artificial Intelligence (AI) has become an integral part of the new product design process for manufacturers. Its role is multifaceted and evolving, offering various benefits that streamline and enhance the design process. In manufacturing product design, different types of Artificial Intelligence (AI) are employed to enhance various aspects of the design process, improve efficiency, and create innovative products. The primary AI types utilized include machine learning, deep learning, natural language processing (NLP), and computer vision, among others.
Business Adoption and Use of Artificial Intelligence
Arion Research LLC
August 05, 2023
Arion Research conducted a survey of 402 people in North America on AI adoption in August 2023. This infographic presents some of the preliminary finding and a small sample of some of the high level data from that survey.
Business Adoption and Use of AI
BrightVision
October 04, 2023
In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fauscette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.
BIG CX News – The Latest on Microsoft Sales Copilot, Salesforce AI Cloud, and Zoom In WFM
CX Today
August 11, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world.
He’s joined by five prominent CX analysts to dissect the latest stories from the space – including news from Microsoft, Salesforce, and Zoom.
In this edition, our CX experts include:
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
Shelly Kramer, Principal Analyst at V3B
Martin Schneider, Head of Research at Annuitas Research
BIG CX News – The Latest on Verint’s CCaaS Move & the Genesys Experience Index
CX Today
July 11, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world. He’s joined by three prominent CX analysts to dissect the latest stories from the space – including news from Verint and Genesys.
In this edition, our CX experts include:
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
The Latest on Zoom’s AI Assistant, Twilio’s Losses, & a Possible RingCentral-8×8 Merger
CX Today
June 02, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world.
He’s joined by four prominent CX analysts to dissect the latest stories from the space – including news from Zoom, Twilio, Lifesize, RingCentral, and 8×8.
In this edition, our CX experts include:
Dave Michaels, Lead Analyst at TalkingPointz.com
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
Just like Coffee - Digital Transformation is not ONE and done
Digital Evolution Forum
March 14, 2022
Companies are now focussing on the digital experience they provide to their customers and their staff. When digitally transforming it is important to understand it is not a one and done. In order to become a fully digitised business, you must look at all of your operations in a new light. CEO & Chief Analyst, Arion Research, Michael Fauscette explains digital transformation is all about the people, not the technology and how to shift towards a digital-first mindset.
Tags: Business Strategy, Digital Disruption, Digital Transformation
Ep. 24 - Business Innovation And Technology Research with Michael Fauscette
YouTube
November 04, 2021
This episode of the Success Fundamentals Podcast features Michael Fauscette, CEO & Chief Analyst of Arion Research and Advisor to G2 and Entercom.io. A career in tech is not dependent on your educational background.
Michael's story of success found him in many different fields trying many things out before he found his way to tech. His background in music lent a different way of learning but his natural curiosity is what drove him forward.
After a decade of experience in engineering and software while in the Navy, Michael adapted post-Navy to a life in tech. He shares that you define your success and passion is the only reason you should be doing it.
He shares his thoughts on money as a tool and power as best wielded by servant leaders. Finally, Michael shares his current initiatives like an upcoming book and his role in Arion Research.
Curiosity Doesn't Kill the Cat with Michael Fauscette
Success Fundamentals
November 04, 2021
This episode of the Success Fundamentals Podcast features Michael Fauscette, CEO & Chief Analyst of Arion Research and Advisor to G2 and Entercom.io. A career in tech is not dependent on your educational background.
Tags: Digital Disruption, Startups, Entrepreneurship
CRM Playaz Weekly with Mike Fauscette
YouTube
April 08, 2021
Advisor, Board Chair, Influence, Analyst, Thought Leader, Jazz Aficionado and Expert Photographer Mike Fauscette joins us to shoot the stuff about whatever comes to our mind....
CRMKonvo #25 Michael Fauscette on CX Trends Analysts and photography
YouTube
December 02, 2020
We will discuss 2021 trends, views on the best and worst buzzwords on the market, the role of CDPs and an actually usable AI.
Michael is a renowned analyst and author, with more than 20 years of experience in and around the CRM industry. He is the Chief Research Officer at G2, an analyst firm that bases its analyses on customer feedback. Our discussion topics will include the role of analysts — whether they are serving their purpose well and what could be improved, the meaning of CX, trends and, of course, the worst industry buzzwords of the year.
And some photography.
As usual - it is a conversation and might lead different directions.
How to get the right technology to power mobile marketing success
MarketingSherpa
January 15, 2019
To truly leverage mobile marketing, it takes three crucial elements — the right plan, the right technology to power that plan, and great creative ideas to make use of that technology for the customer’s benefit.
We sat down with Michael Fauscette, Chief Research Officer, G2 Crowd, to give you ideas for your brand’s mobile marketing strategy — discussing everything from AR and beacons to single view of the customer to data-driven marketing to vendor selection.
Competitive Advantage: It’s Not Just About the Technology, It’s About the Frame of Reference
CxOTalk
October 09, 2015
Creating the right environment to connect with customers, employees and partners is not just about doing the same thing we have always done. If we do more of the same thing we don’t have the right frame of reference. The Business Modernization framework is a way to look at all aspects of the business and identify what the new way to operate should be, identify the technology that can enable that, then identify the culture shifts and the change that needs to happen to enable the business to be effective in today's environment.
Tags: Business Strategy, Digital Disruption, Digital Transformation
Customer Edge TV: The Modern Customer Journey Map CRM
Customer Edge TV
October 03, 2014
Mike Fauscette, Group VP of Software Business Solutions at IDC discusses modernizing customer journey mapping and building customer experience models. He takes us through the stages of buying: Need, Brand Awareness, Education, Evaluation, Decision, Purchase, Advocate. They also touch upon how mobile changes this model.
#14: CXOTalk with Michael Fauscette
YouTube
June 14, 2013
CXO-Talk brings you live conversations on leadership, innovation, and transformation with people shaping the future. Your hosts are Michael Krigsman and Vala Afshar.
Community for a Complete Customer Experience Strategy: IDC's Michael Fauscette
YouTube
January 09, 2013
Your customers have adapted to the social age—they're tech savvy with lots of options and short attention spans. Your business must adapt along with them if you want to capture their attention and earn their loyalty. Michael Fauscette, Group VP of IDC's Software Business Solutions, discusses about the best way for companies to engage, interact, and provide a positive experience at every point in the customer lifecycle.
Decision Intelligence in Product Management
Arion Research LLC
April 12, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Decision Intelligence in Product Management”.
Our special guest, Moodi Mahhmoudi, co-founder and CEO of NEXT.
In this episode, we discuss:
-How product managers can stay ahead of the curve and understand generative AIs potential for incorporating user feedback into intelligent decision-making.
-The most common usable data sources for user feedback and how generative AI can be used to efficiently categorize and analyze this data to inform product decisions that truly reflect user needs.
-The biggest roadblocks product managers might face when integrating generative AI for user feedback analysis, and how they can overcome them.
-Some situations where traditional user research methods might still be preferable to AI-powered feedback analysis.
-Examples of how product managers have successfully used generative AI for user feedback analysis to improve a product or service.
-The ethical considerations involved in using generative AI for user feedback and how product managers can ensure transparency and responsible use of this technology.
Decision Intelligence and AI
Arion Research LLC
April 05, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Decision Intelligence and AI”.
Our special guest, Anand Thaker, Strategic GTM & Operating Advisor and Playaz in Residence, CRM Playaz.
In this episode, we discuss:
-The definition of "decision intelligence".
-How decision intelligence integrates traditional data analysis with the power of AI and machine learning models.
-A few concrete examples of how decision intelligence is being applied across different industries to transform decision-making.
-Some common challenges organizations might face when adopting decision intelligence, and how they can be overcome.
-How decision intelligence addresses bias and ethical concerns to ensure fair and responsible outcomes.
-The most exciting advancements in decision intelligence within the next few years.
-How decision intelligence might change the way we approach problem-solving and strategy development on a broader scale.
Using AI in Higher Education
Arion Research LLC
March 22, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Using AI in Higher Education”.
Our special guest, Mike Dillon, CEO of ElastiForce.
In this episode, we discuss:
-An overview of the types of uses for AI, generative AI and other emerging tech in higher ed.
-The ways institutions can use AI and other new tech to improve the student experience.
-How AI is used and what the benefits are of personalized learning to students and institutions.
-How AI can assist institutions with “at-risk” students.
-The challenges with student data and building a 360 degree view of the student and how institutions can overcome them.
-How AI can help improve ROI for institutions.
Assessing Your AI Maturity
Arion Research LLC
March 15, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Assessing Your AI Maturity”.
Our special guest, Reddy Mallidi, Partner and COO, Seventrain Ventures and author of the upcoming book “AI Unleashed", A Practical Guide to Unlock AI's Transformative Potential.
In this episode, we discuss:
-The key dimensions of AI maturity, and why is it essential for businesses to grasp them.
-Common roadblocks that hinder businesses from achieving higher levels of AI maturity.
-A practical "self-diagnostic" process for business leaders to determine their organization's current AI maturity level.
-For businesses just starting out with AI, the best places to focus initially to see tangible results.
-How data strategy and governance should evolve as a business moves across AI maturity levels.
-The key skills and cultural shifts that business leaders need to cultivate to accelerate their organization's AI maturity.
Building a Practical AI Business Strategy
Arion Research LLC
March 08, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Building a Practical AI Business Strategy”.
Our special guest, Vidhi Chugh, Head of Product, AI/ML, Reltio.
In this episode, we discuss:
-Where we are with AI and generative AI right now and how it can be used in business effectively.
-Advice for business leaders as they build an AI strategy.
-What executives should focus on when it comes to data and data quality.
-Building a data centric vision and incorporating it into their AI strategy.
-The importance of data governance and how it can be included in your AI strategy and contribute to trust.
-Companies are sitting on massive amounts of data, and have a number of outside opportunities to enrich that data with other data. How AI can help make sense out of the data and make it actionable.
Personalization in B2B Marketing Using AI
Aroin Research LLC
March 01, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Personalization in B2B Marketing Using AI”.
Our special guest, Nathan Schlaffer, founder and CEO of MarketmateAI.
In this episode, we discuss:
- The major challenges B2B marketers face in creating compelling content, and how can AI help overcome these challenges.
- How the content needs of a B2B marketer differ from B2C marketers.
- How the MarketmateAI platform understands the unique needs of individual prospects and adapts the generated content accordingly.
- What sets the MarketmateAI platform apart from competitors, and provides a distinct edge in the marketplace.
-Specific success stories of how clients leverage the MarketmateAI platform to achieve significant results.
AI and Creative Design
Arion Research LLC
February 23, 2024
️ Welcome to this episode of the Disambiguation Podcast, "AI and Creative Design”.
Our special guests, John Kremer, Chief Product Officer, DXM and Lee Swearingen, Chief Design Officer, DXM.
In this episode, we discuss:
- Define the intersection of AI and creative design.
- The common misconceptions people have about AI replacing human creativity and the actual line between what AI can generate and what uniquely comes from human designers.
- Creative design and its use in delivering personalized experiences, including the advantages and potential limitations.
- The biggest potential for AI-powered design tools in industries outside of traditional graphic design.
- How the notions of “good design” are challenged or expanded by the involvement of AI.
-Where the AI/design field is going in the next 5-10 years.
The Role of Automation in Your AI Strategy
Arion Research LLC
February 16, 2024
️ Welcome to this episode of the Disambiguation Podcast, "The Role of Automation in Your AI Strategy”.
Our special guest, Mo Barachi, Co-founder and CEO of WRK.
In this episode, we discuss:
- The key considerations when integrating automation into an AI business strategy and where organizations frequently stumble in this process.
- The ways AI enhances or changes the capabilities of business process automation.
- How businesses can identify processes that are ripe for automation, especially those well-suited for AI implementations.
- How businesses can measure the success and ROI of automation and AI-driven projects.
- The cybersecurity challenges that can become amplified when combining AI and automation, and what mitigations should businesses consider.
Business Benefits and Challenges of Implementing AI Enabled CRM
Arion Research LLC
February 09, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Business Benefits and Challenges of Implementing AI Enabled CRM”.
Our special guest, Prashanth Krishnaswami (PVK), Head of Market Strategy, CX Group, Zoho Corp.
In this episode, we discuss:
-How AI integration in CRM systems has transformed the way businesses interact with their customers.
-The most significant benefits that companies have observed by implementing AI in their CRM strategies.
-Examples of AI tools or features that have proven particularly effective in enhancing customer engagement and satisfaction.
-How AI in CRM personalizes customer interactions, and what impact this personalization has on customer loyalty and retention.
- The common challenges businesses face when integrating AI into their CRM systems, and how can they overcome these obstacles.
Accelerating Sales with AI
Arion Research LLC
February 02, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Accelerating Sales with AI”..
Our special guests, Ryan Staley, Founder and CEO of Whale Boss, creator of the Whale Selling System and host of the Scale Up Show, shares his expert insights on how to supercharge your sales team with AI.
In this episode, we discuss:
-Why enterprise selling is getting harder.
-How AI technology is currently being integrated into sales strategies and what fundamental changes it's bringing to the sales process.
-The biggest challenges companies face when implementing AI in their sales processes, and how can they overcome these obstacles.
-How AI will redefine the role of sales professionals in the future, and what skills they should be focusing on to stay relevant.
Grounding Generative AI
Arion Research LLC
January 26, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Grounding Generative AI".
Our special guests, Ryan Schellack, Director, Data and AI Product Marketing and Rohit Kapoor, VP of Product for search and AI platforms, Salesforce, share their expert insights on methods to ensure generative AI models remain contextually relevant and factually accurate.
In this episode, we discuss:
-What is “grounding” and what is the impact of effective grounding on the outputs of generative AI models?
-What are vector databases and how do they enhance the capabilities of AI applications, particularly in handling large-scale, complex data?
-How is Retrieval-Augmented Generation (RAG) transforming the landscape of AI-driven content creation and data processing?
-What is semantic search and how is it related to grounding?
Improving the Employee Experience with AI
Arion Research LLC
January 19, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Improving the Employee Experience with AI" where we delve into the power of AI in increasing productivity and employee satisfaction.
Our special guest, Mark Bennett, Owner at Achieved Results LLC, shares his expert insights on leveraging AI to improve your employee experience.
In this episode, we discuss:
-How AI is changing how businesses build a positive employee experience.
-How the use of AI to increase employee productivity and deliver enhanced experiences is the most effective strategy.
-The role AI plays in building a skills based organization.
-The role collaboration plays in the modern digital workplace.
Beyond Generative AI, From Productivity to Profit Optimization
Arion Research LLC
January 12, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Beyond Generative AI, From Productivity to Profit Optimization" where we delve into the power of AI in increasing revenue and optimizing pricing and profits.
Our special guest, Dr Michael Wu, Chief AI Strategist at PROS, shares his expert insights on leveraging AI to increase revenue and optimize profit to improve business outcomes.
In this episode, we discuss:
How Analytic AI is changing how businesses manage pricing.
How a systematic approach to the use of AI in the revenue process is the most effective strategy.
Real-world examples of AI-driven success stories.
The future of profit optimization in the era of AI technology.
Embedding AI Across Your Business
Arion Research LLC
January 05, 2024
Welcome to this episode of the Disambiguation Podcast, "Embedding AI Across Your Business" where we delve into the power of AI when integrated in your business applications. Our special guest, Ramprakash Ramamoorthy, Director of AI research at Zoho, shares his expert insights on leveraging generative AI as a part of your business application suite to improve business outcomes.
Disambiguation: Elevating the Customer Experience with Generative AI
Arion Research LLC
December 15, 2023
Welcome to this episode of the Disambiguation Podcast, "Elevating the Customer Experience with Generative AI" where we delve into the transformative power of AI in the areas of marketing, sales, and customer service. Our special guest, Lily Chiu-Watson, Director of Product Marketing Experience Intelligence at Adobe Digital Experience BU, shares her expert insights on leveraging generative AI to revolutionize customer interactions and business strategies.
Disambiguation: Generative AI for Retail
Arion Research LLC
December 08, 2023
The use of generative AI is rapidly growing across an assortment of business functions, and generally is seen as a tool to boost the productivity of your teams. Productivity isn't the only benefit though, and companies are starting to look for generative AI platforms that can provide competitive advantage by addressing specific industry vertical use cases. I'm joined by Ali Hanyaloglu, VP of Product Marketing at Amplience to discuss the many use cases for generative AI in the retail industry.
Disambiguation: Generative AI for Higher Education and the Future of Work
Arion Research LLC
December 01, 2023
The release of ChatGPT and other generative AI tools over the past year has caused many diverse reactions from higher educational institutions and educators. Many see opportunity and the need to make sure students are knowledgable about the technology, while others have pushed back, opposed and restricted the use of generative AI. Join us as we discuss the use of generative AI in higher education and its impact on the future of work with Keeley Meetze, CEO of the Keeley Company LLC.
Generative AI for Life Sciences
Arion Research LLC
November 17, 2023
Generative AI use is rapidly growing across many business functions, and generally is seen as a tool to boost the productivity of your teams. Productivity isn't the only benefit though, and companies are starting to look for generative AI platforms that can provide competitive advantage by addressing specific industry vertical use cases. I'm joined by Michelle Wu, CEO and co-founder of NyquistAI to explore the industry vertical use cases in life sciences. This episode is the first in an ongoing series to look at industry vertical use cases across a variety of industries.
Disambiguation: AI and the Customer Journey
Arion Research LLC
November 10, 2023
AI and Generative AI have huge potential to help businesses improve the entire customer lifecycle. I'm joined by AI, CRM and process automation expert Jeff Nicholson for a wide ranging discussion on AI and generative AI in sales, marketing and customer service and how the application of these technologies can enhance the customer journey.
Disambiguation Podcast Automation and AI for Data Management
Arion Research LLC
November 03, 2023
When it comes to AI it starts with the data. On this week's episode of Disambiguation we take a look at automation and AI for data management with Gaurav Pathak, Vice President of Product Management for AI Initiatives and Metadata at Informatica. Our discussion includes Informatica's offerings Claire and ClaireGPT, the role of automation and AI in democratizing data for end users, and virtual data assistants for data teams and business users.
Disambiguation Bonus Edition The US Issues an AI Executive Order
Arion Research LLC
October 31, 2023
AI regulation is a hot topic and with the Biden Administration's AI Executive Order "Safe, Secure and Trustworthy AI" the US is joining the European Union and other governments in setting out a regulatory framework. In this bonus edition of Disambiguation I take a look at the provisions in the order and the areas of AI that it will impact.
Regaining Trust Through Connected Selling
Customer Gauge
March 12, 2019
In 2019, it’s time to ask the pertinent questions: Where are your customers going? What are they doing? And, most importantly, how will you meet them where they are? Using data from over 2 million B2B buyers per month, G2 Crowd’s Chief Research Officer, Michael Fauscette, discusses what clients are saying it takes for them to make a buying decision in today’s market.
How to communicate with mobile consumers to increase sales and loyal customers
Techcrunch
July 26, 2023
This time a survey of global consumers about channel preferences for communicating with businesses.
Highlights
1. The channels consumers prefer to communicate with businesses vary depending on the type of activity, level of trust and perceived personal risk
2. Email and phone top the list for trust, while SMS and social media are the least trusted channels for communicating with businesses
3. Businesses that over communicate through any channel will face negative consequences
4. Consumers prefer to communicate in real-time with businesses when seeking support
5. Retention, attention and advocacy are high value outcomes directly related to full spectrum communication strategy
Communication Channel Preferences for Mobile Consumers
Sendbird
May 10, 2023
Arion Research surveyed 1200 global consumers who use mobile apps about their communication channel preferences for interacting with businesses. The survey asked consumers 18 years and older from 14 countries around the world which channels they use, prefer, trust and pay attention to when interacting with businesses. The survey reveals that not all channels are equal for consumer trust and attention when it comes to different types of business communication.
*Why mobile apps matter as a channel to connect with customers
* Consumer preferences for push notifications from mobile apps
* How consumer experiences with SMS have changed in the past 12 months
* Consequences for poor business communication practices
Tags: CRM, Customer Experience, Digital Transformation
Gamification in the Workplace Webinar with Michael Fauscette
YouTube
September 16, 2013
This is an exclusive Webinar with IDC's VP of Software Business Solutions, Michael Fauscette.
In this webinar, Michael discusses how business gamification creates a more successful and engaging community experience for customers, employees and partners.
Over the next year generative AI continues to evolve rapidly, reinforcing and compounding the role it played in 2023 in democratizing and consumerizing AI. Generative AI providers will make several improvements including increasing conversational fluency, improving response accuracy and providing better tools for improving prompts. Application providers will continue to embed generative AI across the full range of enterprise applications, democratize the use by moving prompt engineering away from the user and into the middle layer which will simplify user interaction with the tools, and offering more applications tailored for individual industries. Companies will continue the focus on immediate outcomes for generative AI projects (productivity gains), moving from proof of concept and pilot projects to full production and increase investments in generative AI enabled applications, particularly for industry vertical use cases. The early adopter companies will start shifting from immediate outcomes (productivity) to strategies that systematize end-to-end solutions.
Develop thought leadership content - blog, article or eBook
Location: virtual Date Available:
July 18th, 2022 Fees: To be negotiated based on content t
Submission Date:
July 18th, 2022 Service Type: Service Offered
Develop thought leadership content in the form of a blog post, an article or an eBook. Subjects include customer experience, subscriber experience, digital first, digital transformation, CRM, project based ERP, sales tech, subscription management, customer advocacy, etc. (See profile for areas of expertise).
Location: virtual Date Available:
July 18th, 2022 Fees: fee, equity or a blend of both tbd
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Senior leader with executive level experience in business software, services management, starting new businesses and business models in large and small software companies, and business turn-a-round. Direct experience leading all facets of technology companies including strategy, market intelligence, data analysis and visualization, consulting, research, product marketing, and services.
Experience:
-31+ years in high tech
-26+ years of executive leadership
-Executive at 5 venture backed technology startups including unicorn G2
-International Management Experience
-17 years advising tech companies on strategy, go to market, competitors, product market fit, PLG
-16+ years leading market analysts, delivering strategy consulting and market intelligence
-Deep vertical industry expertise in high technology and services industries
-Board director, board chairman, advisor
Location: virtual Date Available:
July 18th, 2022 Fees: $12,000 for client and up to 4 comp
Submission Date:
July 18th, 2022 Service Type: Service Offered
Develop a market analysis report and presentation for technology company product. Study includes a SWOT analysis of client and up to 4 competitors (additional competitors can be added for an additional fee) and an executive briefing (virtual)
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
Generative AI Business Use Cases
Business Adoption and Use of Artificial Intelligence
Consumer Communication Preferences for Sales, Marketing and Customer Service
Consumer Channel Preferences for Communicating with Businesses
Optimizing the Sales Discovery Process
Subscriber Experience
Accelerating Revenue with Sales Technology
The Sales Productivity Crisis
Generative AI in Healthcare: Enhancing Diagnosis and Treatment with AI-Generated Insights
Digital Twins: A Physical Counterpart in the Digital World
Enhancing Cybersecurity with AI: Detecting and Preventing Threats in Real-Time
TinyML: Portable, Low Cost, Low Power Machine Learning
From Unstructured Data to Business Insight with AI
Ethical AI: Balancing Innovation with Responsibility in Business Strategy
Adobe Summit - Digital Experience Conference 2024
Managing Enterprise Information
Automating Data Entry: Saving Time and Reducing Errors with AI-Powered OCR
AI and Automation in HR: Streamlining Recruitment and Onboarding Processes
AI-Driven Supply Chain Optimization: Reducing Costs and Improving Efficiency
AI-Powered Sentiment Analysis: Gaining Insights from Customer Feedback and Reviews
Salesforce TrailblazerDX 2024
Open Source or Proprietary LLMs?
How to Align Your Organization's Goals with a Digital-First Strategy
AI for Creative Design
Making Intelligent Decisions in Information Intensive Business Activities
Air Canada and the Chatbot, Learning from Your CX Mistakes
Transforming Data Analysis: Using AI for Better Business Decisions
Scaling Up with AI: Strategies for Small and Medium Businesses (SMBs)
Debunking AI Myths: Address common misconceptions and myths about AI and generative AI
Choosing the "Right" Language Model
AI-Driven Decision Making: Transforming Business Strategies with Data
Enhancing The Internet of Things with Artificial Intelligence
AI in Manufacturing: Product Design
Arion Research LLC
Business Adoption and Use of Artificial Intelligence
Business Adoption and Use of AI
Curiosity Doesn't Kill the Cat with Michael Fauscette
Decision Intelligence in Product Management
Decision Intelligence and AI
Using AI in Higher Education
Assessing Your AI Maturity
Building a Practical AI Business Strategy
Personalization in B2B Marketing Using AI
AI and Creative Design
The Role of Automation in Your AI Strategy
Business Benefits and Challenges of Implementing AI Enabled CRM
Accelerating Sales with AI
Grounding Generative AI
Improving the Employee Experience with AI
Beyond Generative AI, From Productivity to Profit Optimization
Embedding AI Across Your Business
Disambiguation: Elevating the Customer Experience with Generative AI
Disambiguation: Generative AI for Retail
Disambiguation: Generative AI for Higher Education and the Future of Work
Generative AI for Life Sciences
Disambiguation: AI and the Customer Journey
Disambiguation Podcast Automation and AI for Data Management
Disambiguation Bonus Edition The US Issues an AI Executive Order
Regaining Trust Through Connected Selling
Communication Channel Preferences for Mobile Consumers
Develop thought leadership content - blog, article or eBook
Board Director / Advisory Board Member
B2B Reviews and Customer Advocacy Programs
Competitive Market Analysis
