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Michael Fauscette

CEO & Chief Analyst at Arion Research LLC

remote, United States

13492 Followers

Michael is an experienced high-tech leader, board member, software industry analyst and consultant. He is a thought leader and published author on emerging trends in business software, digital transformation, digital first and customer experience strategies and technology. As a senior market researcher and leader Michael has deep experience in business software market research, starting new tech businesses and go-to-market models in large and small software companies.

Currently Michael is the Founder, CEO and Chief Analyst at Arion Research, a global cloud advisory firm; and an advisor to G2 and Board Chairman at LocatorX. Formerly the chief research officer at G2, he was responsible for helping software and services buyers use the crowdsourced insights, data, and community in the G2 marketplace. Prior to joining G2, Mr. Fauscette led IDC’s worldwide enterprise software application research group for almost ten years. He also held executive roles with seven software vendors including Autodesk, Inc. and PeopleSoft, Inc. and five VC-backed technology startups.

Michael partners with technology vendors and brands providing thought leadership content development, custom research, keynotes and consulting. He often works with technology startups and enterprise vendors on business strategy, go to market strategies, customer advocacy strategies, product led growth, subscription business models and operations, product market positioning, competitive intelligence, leadership development, and product roadmaps.

Available For: Advising, Authoring, Consulting, Speaking
Travels From: Philadelphia
Speaking Topics: digital first strategy, technology trends, customer experience strategies

Speaking Fee $12,000

Michael Fauscette Points
Academic 0
Author 64
Influencer 197
Speaker 6
Entrepreneur 0
Total 267

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Theatre: Global
Media Experience: 16 years
Last Media Training: 03/15/2017
Last Media Interview: 05/10/2022

Areas of Expertise

Agile 30.04
Business Strategy 31.09
Change Management
Cloud 30.97
CRM 30.81
Customer Experience 31.59
Customer Loyalty 30.23
Design Thinking
Digital Disruption 31.24
Digital Transformation 30.45
Ecosystems
Emerging Technology 31.49
Entrepreneurship 30.26
Innovation 30.66
IoT 30.12
Leadership 30.56
Marketing 30.42
Social 30.13
Startups 32.20
AI 30.46
Sales 36.94
Procurement 30.06
Project Management 30.21
ERP 30.06
Cryptocurrency 30.13
Cybersecurity 30.08
Security 30.45
Blockchain 30.11
Mobility 30.58

Industry Experience

High Tech & Electronics
Professional Services

Publications

4 Analyst Reports
Optimizing the Sales Discovery Process
Arion Research
July 13, 2022
Focusing on quotas, fiscal quarters and "closing the deal" leads to a transactional culture, not one of building strong, ongoing relationships with customers. The shotgun approach to prospecting was never particularly effective, but with the level of access control afforded prospects by technology, it is easier than ever to ignore unwelcome and irrelevant sales outreach. Customer expectations have changed. It’s no longer enough for sales reps to reach out with generic offerings and messaging. To gain attention and create interest, sales reps need to create real value in each customer interaction – and the way to do that is to help the customer think about their needs more holistically.

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Tags: AI, Emerging Technology, Sales

Subscriber Experience
Arion Research LLC
June 15, 2022
With the growth of subscription and the wide variety of products and services available in a subscription model, customer expectations of the subscription experience is setting the bar higher for vendors, similar to the general shift of customer expectations that has manifest over the past 15+ years. To better understand these expectations, Arion Research conducted a survey of 394 employed adults in North America that was completed in May 2022.

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Tags: Customer Experience, Digital Transformation, Startups

Accelerating Revenue with Sales Technology
Arion Research
May 06, 2022
Sales acceleration platforms create a digital support structure that combine AI, on-demand content and crowd sourced intelligence to and increase productivity of existing sales reps, ensure new reps onboard quickly, come up to speed and meet performance targets sooner, while reducing the ‘friction’ that is creating the low job satisfaction and turnover.

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Tags: AI, Emerging Technology, Sales

The Sales Productivity Crisis
Arion Research
March 25, 2022
The “new normal” for sales: a dangerous combination of long ramp times, decreasing performance, low job satisfaction and reduced tenure from rapidly rising turnover. Sales teams need a new approach that meets the challenges of the current environment.

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Tags: AI, Business Strategy, Sales

24 Article/Blogs
Collaborative Incident Management
Arion Research
July 18, 2022
There’s a process in incident management called “swarming” that has emerged over the past couple of years. The idea seems pretty simple (and maybe just puts a name on something that companies have done in some fashion for a longer time), when there is a critical incident, bring a team together that has the capabilities and skills to find and execute the resolution. This approach eliminates handoffs and puts the spotlight on the issue and the “right” team to sort it out. While the idea is pretty simple, executing it effectively has some complexities and impediments created by the lack of a systematic way to manage the swarming. The process also eliminates the need for the escalation or tiered model in your support organization, creating instead a collaborative support model.

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Tags: Customer Experience, Startups, CRM

Are Your Customers “Lost”?
Arion Research
June 30, 2022
I was attending a virtual vendor analyst event recently and as a part of the presentation customer journey maps, a mapping tool and journey map “templates” were demonstrated. In a back channel conversation with a colleague my aversion to the concept of a “journey map” came out in full force. Don’t get me wrong, I understand why it’s such a popular topic and approach to building out potential customer interactions. The fundamental issue though, is that the journey mapping is done based on what you want the customer to do, not what the customer actually does.

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Tags: Customer Experience, Digital Transformation, Marketing

The Value of an Integrated Marketing Platform
Arion Research
May 10, 2022
Over the past 15 or so years the marketing tech “stack” has exploded in number of solutions, categories of solutions and complexity. Since almost all new marketing solutions are SaaS based, subscribing to the ever growing number of solutions is very easy, which is good and bad. It’s good because it has empowered users to find the best solution to their particular business problem. On the “bad” side though, adding all the niche solutions to the mix has created application, data and communication silos that prevent the organization from easily getting a complete view of the customer, prospect and the performance of marketing projects and initiatives. In other words, solving some problems has create new and bigger problems, leading to an extremely disjointed and fragmented view of the entire marketing function, its impact and the critical customer data that is needed by the entire company. All this fragmentation directly impacts the ability of marketing to collaborate inside its organization and across the business.

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Tags: Digital Transformation, Innovation, Marketing

Subscriber Experience
Arion Research
May 10, 2022
I recently completed a survey on subscriber experience and am currently going through the data to build a full report. In the mean time I put together this infographic to get some of the data out quickly.

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Tags: Customer Experience, Digital Transformation, Innovation

Is B2B Sales Broken?
Arion Research
March 29, 2022
An emerging category of solutions called sales acceleration platforms, can create a digital support structure that combines AI, on-demand content and crowd sourced intelligence to improve each customer interaction. Using a sales acceleration platform ensures new reps onboard quickly, come up to speed and meet performance targets sooner and existing reps increase productivity while reducing the ‘friction’ that is creating the low job satisfaction and turnover.

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Tags: AI, Emerging Technology, Sales

Top Tech Trends for 2022
Arion Research
December 18, 2021
The past two years have created a great deal of change in how businesses use technology and elevated the importance of that technology to the overall business strategy as the pandemic forced more and more business online. The impact of the past two years is driving continued change and the economic uncertainty creates the need for businesses to accelerate their transformation efforts. The next two years will see many technology changes and innovations as companies scramble to be more competitive.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

The Agile Enterprise: Automation and Workflow
Arion Research
November 07, 2021
Agility, flexibility and adaptability are all aspirational traits for a "modern" business. They are, in part at least, the intended outcomes from digital transformation. They are however, a very difficult and complex set of capabilities to achieve. Some of that difficulty is cultural of course, in general people resist change. Beyond the cultural though, getting underlying technologies that enable the ability to be agile, flexible and adapt to changing market conditions is a challenge for most businesses (and systems). Many business technology systems in use today are still built in ways that inhibit the ability too rapidly adapt business strategy and operations to changing market conditions. System constraints often create impediments to a successful transformation.

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Tags: AI, Digital Transformation, Emerging Technology

Building the Best Digital Experiences
Arion Research
September 20, 2021
With the rapid move online for businesses and consumers over the past 18+ months of the pandemic, "digital experience" has surfaced as one of the most critical factors for business success. Digital experience (DX) is a broad term and can apply to many aspects of managing a business' online presence. In the broadest sense DX encompasses employee or workforce experience (EX), customer experience (CX) and depending on the business, partner experience as well as any other stakeholder interactions. You could also package all that up as user experience (UX), which covers all online business interactions. Cloud communications platforms, automation, intelligent virtual assistants, and any systems that deliver end-to-end business processes are all a part of delivering the desired UX.

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Tags: Customer Experience, Digital Disruption, Digital Transformation

Why Context Matters in Software Selection
Arion Research
August 29, 2021
Analyst firms love to produce reports that compare technology solutions, businesses love to use those reports to support software selection and software suppliers in general love to hate them. Well, maybe that's too harsh, suppliers actually hate the process and only love the reports when it makes them look better than competitors. As a solution buyer, what do these comparison reports really tell you?

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Tags: Digital Disruption, Digital Transformation, Procurement

A Digital First Strategy
Arion Research
August 17, 2021
The behaviors and expectations of customers changed to meet the changing conditions of the past 18+ months. Those behaviors are, in my opinion, irrevocably different. That means that in this aspect anyway, you have to ensure the new workflows, processes and employee behaviors put in place during the pandemic response continue to be improved and remain in place. Intentional digital transformation projects historically proved themselves as complex, difficult and often did not deliver the intended results. According to a Boston Consulting Group (BCG) study from October 2020, 70% of digital transformation projects fall short of their objectives. BCG also found that digital leaders see earnings growth of 1.8 times higher than digital laggards. There are a lot of reasons from a customer and business perspective then, to assess your progress and work to improve all the changes you've already implemented. From a workforce perspective the transformation efforts need to continue as well, no matter what direction your post pandemic remote work policies take.

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Tags: Business Strategy, Digital Disruption, Digital Transformation

Delivering a "Good" Subscriber Experience
Arion Research
August 03, 2021
While you can’t create subscriber engagement, that’s the subscriber's choice, you can provide an experience that can lead to engagement. An engaged subscriber has tremendous potential value for your business. Gallup Research found that customers who are fully engaged represent an average 23% premium over the average customer in share of wallet, profitability, revenue and relationship growth. Engagement leads to loyalty and satisfaction. Engaged customers, according to Bain and Co., spend between 20% and 40% more than other customers.

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Tags: Business Strategy, Customer Experience, Digital Transformation

Digital Experiences: Cloud Communication
Arion Research
July 25, 2021
Most communication tools and access to channels show up in the business’ existing business applications like customer service, marketing automation, etc. The problem with that though, is that in general the communications are siloed to the specific function of the application and can’t be extended across the business. Silo’ed applications with silo’ed commutation capabilities hinder or prevent consistent messaging, consistent channel availability and internal collaboration around a specific issue. The same is true of single communication channel tools as well. When it comes to communications with customers, silos are inherently “bad”.

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Tags: Cloud, Customer Experience, Digital Transformation

Agile Software Implementations
Arion Research
July 01, 2021
Complex software implementations have always been a challenge for most businesses. The systems are complicated, they touch people, processes and other systems across the company and have a low rate of success. There are many reports published on implementation failure rates, for example the 2020 Standish Group Chaos Report shows only 31% of the studied projects were successful, while 50% were challenged and 19% outright failed. This is not a new topic, the low success rates have plagued implementations for years. The numbers do seem to be improving though. One of the reasons for that improvement is the growing use of agile methodologies for complex implementations.

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Tags: Agile, Digital Transformation, Project Management

Finding the "Right" Digital Solutions
Arion Research
June 26, 2021
Last year businesses realized that digital transformation wasn’t just a tech industry buzzword but something necessary for them to rapidly respond to the growing Covid-19 crisis. For companies that could do business with a remote workforce, getting the tools, systems and processes in place to enable work from home, eCommerce and digital customer connections was chaos, at least for those that were not already properly outfitted. Looking back now, it's easy to spot three distinct phases of the transformation. Phase one was basically reactionary, get anything in place that will keep the business operating, particularly focused on the newly remote workforce and in communicating with customers and prospects. Phase two was focused on eCommerce (for businesses that had that opportunity), cleanup of work processes and tools, and a growing concern over digital experiences for customers. Phase three, which seems to have started late last year, is broader, and focused on optimizing tools, processes and experiences. This phase will likely continue for the next 18-24 months as workforce policies and new ways to be competitive are explored and implemented.

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Tags: Business Strategy, Cloud, Digital Transformation

Digital Innovation
Arion Research
June 19, 2021
Digital innovation is the differentiator in the post-pandemic economy. For many years in the tech community we have talked about something called “digital transformation” (DX) or as some call it, the fourth industrial revolution. At its simplest the concept is about shifting your business to use new digital technologies and strategies to modernize business models, business strategies, business operations, customer experience, and workforce experience. On one hand there are disruptive companies that emerged over the past 10+ years as “digital native”, having built their business strategy, model and operations from the ground up on digital platforms. Companies like Uber, Airbnb, Lyft, Stripe, Robinhood and Doordash created a new business opportunity by melding a digital platform with a business platform to solve problems and deliver product/service in a novel way. But the digital natives, as disruptive as they are, are only a tiny part of the business landscape.

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Tags: Digital Disruption, Digital Transformation, Innovation

What makes for a good subscriber experience?
Subscribed Institute
June 15, 2021
Getting what you want, when you want it, how you want it defines a superior subscriber experience. But right now, many companies are failing to deliver. According to a recent study by the management consulting firm Bain and Co, 80% of CEOs believe they deliver a superior experience, but only 8% of customers agree. And this disconnect has obvious negative consequences: according to a study by consulting firm PwC, 32% of all customers would stop doing business with a brand they loved after one bad experience. With 70% of a subscription company’s revenue comes from existing customers through upsells, add-ons, and renewals, retention — not just new customer acquisition — that means that ensuring a quality subscriber experience is table stakes for growth.

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Tags: Business Strategy, Customer Experience, Digital Transformation

Top Digital Transformation Trends in 2021
G2 Research
December 08, 2020
The volume and pace of change, hardly unfamiliar to the technology world, will continue to accelerate in 2021. Pair this with the sheer number of options for meeting business requirements with software and services, and it will lead to many businesses being abstracted from the technology that enables them. The use of cloud and software-as-a-service started this trend, empowering small and mid-sized businesses with solutions that had been reserved for their larger, enterprise competitors. Rather than relying on a large IT department, businesses will come to rely on intelligent platforms that employ software services and the hardware to run them based on its understanding of the workload—trading-off requirements, urgency, and the costs of different services to run it.

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Tags: Cloud, Digital Transformation, Emerging Technology

How to Make Informed B2B Purchasing Decisions
G2 Research
March 18, 2020
Technology, particularly software, is a critical to building and growing a modern, competitive business. And if that's true, it puts an incredible amount of pressure on choosing which solutions to buy and implement. (It’s also broader than simply the tech question. The potential working relationship with the seller is also important, particularly with cloud products where an ongoing subscription defines the commercial relationship.)

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Tags: Business Strategy, Digital Transformation, Innovation

Transforming Your Business With IoT and ERP
G2
September 19, 2018
All businesses need core software functions such as financial management, customer management, customer service, etc., but the adoption of these products alone is no longer sufficient to stay competitive. Inside the digital platform, inside core business functions, a business needs to be able to incorporate value-adding technology such as AI/ML, blockchain, and IoT. Embedding technology inside the digital platform allows all core functions to leverage these capabilities both when they are needed and where they have the highest impact.

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Tags: Digital Transformation, ERP, IoT

Cryptocurrency miners hacked my blog
VentureBeat
April 22, 2018
A few weeks ago, I was alerted by email that someone had logged into the admin console of one of my blogs. It was around 11:30 PM, and I was getting ready to go to sleep. Since I’m the only admin on my blog, I was surprised. Surprise quickly turned to alarm as I realized it must be a hack. That realization was the beginning of nearly five days of effort to stop the attacks, restore my sites and secure them to minimize the possibility of attacks in the future.

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Tags: Cryptocurrency, Cybersecurity, Security

The Blockchain Disruption
LinkedIn
June 22, 2017
The business and individual use cases for blockchain platforms are growing. Almost any type of managed transaction might benefit from the use of blockchain. It can even extend to humanitarian uses, as evidenced by the Microsoft and Accenture partnership that was announced at the 2nd ID2020 summit this week, and is designed to provide an identification system for people who today have difficulty establishing legal identity including 7M refugees.

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Tags: Blockchain, Digital Transformation, Innovation

A Technological Business Advantage
Software Magazine
February 01, 2017
Companies are reassessing and revamping their businesses as they try to optimize for the digital economy. This business transformation, sometimes called digital transformation (DX), is very broad and impacts all areas of a business. A lot of the time, resources and budget are part of DX efforts at many companies. What is DX, what business functions are affected, and what technology can ease the transformation?

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Tags: Business Strategy, Digital Disruption, Digital Transformation

What Are Intelligent Applications and Real World Use Cases
G2
January 24, 2017
AI is intelligence exhibited by software or machines, and—through machine learning—has the capability to improve itself over time. AI functions in different ways depending on the specific application of the technology, but in general it has some form of sensory input (like a neural net, or even just data mining large data sets) and provides some self-improving output based on that sensory input.

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Tags: AI, Digital Disruption, Innovation

Spotting Fake Online Reviews
Medium
April 10, 2016
Most of us rely on online reviews to helps us make a variety of decisions that range from where to have dinner to which business software to buy. Reviews have influence on our decisions and businesses are aware of that, or at least starting to see the value of the crowdsourced reviews. It’s so commonplace in making simple daily decisions that the behavior has become automatic…you’re traveling somewhere check Tripadvisor, need a good book or some new music, check Amazon, a dinner reservation, Yelp or OpenTable, it’s habit. The consumer trend of using reviews are now influencing larger decisions in both B2C and B2B. The more we trust the source and rely on reviews for decision support, especially as we include more large purchase decisions, the more influence the review sites have on us, and sadly, the more they become targets for dishonest behavior.

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Tags: Business Strategy, Digital Disruption, Social

13 Media Interviews
Just like Coffee - Digital Transformation is not ONE and done
Digital Evolution Forum
March 14, 2022
Companies are now focussing on the digital experience they provide to their customers and their staff. When digitally transforming it is important to understand it is not a one and done. In order to become a fully digitised business, you must look at all of your operations in a new light. CEO & Chief Analyst, Arion Research, Michael Fauscette explains digital transformation is all about the people, not the technology and how to shift towards a digital-first mindset.

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Tags: Business Strategy, Digital Disruption, Digital Transformation

Ep. 24 - Business Innovation And Technology Research with Michael Fauscette
YouTube
November 04, 2021
This episode of the Success Fundamentals Podcast features Michael Fauscette, CEO & Chief Analyst of Arion Research and Advisor to G2 and Entercom.io. A career in tech is not dependent on your educational background.

Michael's story of success found him in many different fields trying many things out before he found his way to tech. His background in music lent a different way of learning but his natural curiosity is what drove him forward.

After a decade of experience in engineering and software while in the Navy, Michael adapted post-Navy to a life in tech. He shares that you define your success and passion is the only reason you should be doing it.

He shares his thoughts on money as a tool and power as best wielded by servant leaders. Finally, Michael shares his current initiatives like an upcoming book and his role in Arion Research.

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Tags: Cloud, Innovation, Leadership

Curiosity Doesn't Kill the Cat with Michael Fauscette
Success Fundamentals
November 04, 2021
This episode of the Success Fundamentals Podcast features Michael Fauscette, CEO & Chief Analyst of Arion Research and Advisor to G2 and Entercom.io. A career in tech is not dependent on your educational background.

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Tags: Digital Disruption, Startups, Entrepreneurship

CRM Playaz Weekly with Mike Fauscette
YouTube
April 08, 2021
Advisor, Board Chair, Influence, Analyst, Thought Leader, Jazz Aficionado and Expert Photographer Mike Fauscette joins us to shoot the stuff about whatever comes to our mind....

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Tags: Leadership

CRMKonvo #25 Michael Fauscette on CX Trends Analysts and photography
YouTube
December 02, 2020
We will discuss 2021 trends, views on the best and worst buzzwords on the market, the role of CDPs and an actually usable AI.

Michael is a renowned analyst and author, with more than 20 years of experience in and around the CRM industry. He is the Chief Research Officer at G2, an analyst firm that bases its analyses on customer feedback. Our discussion topics will include the role of analysts — whether they are serving their purpose well and what could be improved, the meaning of CX, trends and, of course, the worst industry buzzwords of the year.

And some photography.

As usual - it is a conversation and might lead different directions.

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Tags: Customer Experience, Innovation, Leadership

How to get the right technology to power mobile marketing success
MarketingSherpa
January 15, 2019
To truly leverage mobile marketing, it takes three crucial elements — the right plan, the right technology to power that plan, and great creative ideas to make use of that technology for the customer’s benefit.

We sat down with Michael Fauscette, Chief Research Officer, G2 Crowd, to give you ideas for your brand’s mobile marketing strategy — discussing everything from AR and beacons to single view of the customer to data-driven marketing to vendor selection.

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Tags: Customer Experience, Marketing, Mobility

Why AI-faked videos are a danger to national and business security
TechRepublic
May 18, 2018
If you thought fake news was bad just wait until hackers get their hands on AI-powered face swapping tech, says G2 Crowd CRO Michael Fauscette.

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Tags: AI, Digital Disruption, Emerging Technology

DisrupTV Episode 0023
DisrupTV
July 08, 2016
A discussion with the DisrupTV team about reviews sites, buyer behavior and analyst firms.

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Tags: Digital Disruption, Sales, Startups

Competitive Advantage: It’s Not Just About the Technology, It’s About the Frame of Reference
CxOTalk
October 09, 2015
Creating the right environment to connect with customers, employees and partners is not just about doing the same thing we have always done. If we do more of the same thing we don’t have the right frame of reference. The Business Modernization framework is a way to look at all aspects of the business and identify what the new way to operate should be, identify the technology that can enable that, then identify the culture shifts and the change that needs to happen to enable the business to be effective in today's environment.

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Tags: Business Strategy, Digital Disruption, Digital Transformation

Customer Edge TV: The Modern Customer Journey Map CRM
Customer Edge TV
October 03, 2014
Mike Fauscette, Group VP of Software Business Solutions at IDC discusses modernizing customer journey mapping and building customer experience models. He takes us through the stages of buying: Need, Brand Awareness, Education, Evaluation, Decision, Purchase, Advocate. They also touch upon how mobile changes this model.

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Tags: CRM, Customer Experience, Digital Disruption

Characteristics of High Growth Successful SaaS Companies
Montclair Group
January 10, 2014
A discussion on the SaaS and subscription model, and what it takes to be a successful SaaS startup.

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Tags: Cloud, Emerging Technology, Startups

#14: CXOTalk with Michael Fauscette
YouTube
June 14, 2013
CXO-Talk brings you live conversations on leadership, innovation, and transformation with people shaping the future. Your hosts are Michael Krigsman and Vala Afshar.

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Tags: Innovation, Leadership

Community for a Complete Customer Experience Strategy: IDC's Michael Fauscette
YouTube
January 09, 2013
Your customers have adapted to the social age—they're tech savvy with lots of options and short attention spans. Your business must adapt along with them if you want to capture their attention and earn their loyalty. Michael Fauscette, Group VP of IDC's Software Business Solutions, discusses about the best way for companies to engage, interact, and provide a positive experience at every point in the customer lifecycle.

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Tags: Customer Experience, Leadership

1 Speaking Engagement
Regaining Trust Through Connected Selling
Customer Gauge
March 12, 2019
In 2019, it’s time to ask the pertinent questions: Where are your customers going? What are they doing? And, most importantly, how will you meet them where they are? Using data from over 2 million B2B buyers per month, G2 Crowd’s Chief Research Officer, Michael Fauscette, discusses what clients are saying it takes for them to make a buying decision in today’s market.

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Tags: Customer Experience, Customer Loyalty, Sales

1 Webinar
Gamification in the Workplace Webinar with Michael Fauscette
YouTube
September 16, 2013
This is an exclusive Webinar with IDC's VP of Software Business Solutions, Michael Fauscette.

In this webinar, Michael discusses how business gamification creates a more successful and engaging community experience for customers, employees and partners.

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Tags: Leadership, Business Strategy

Radar

Blog

Opportunities

1 Blog
Develop thought leadership content - blog, article or eBook

Location: virtual    Date Available: July 18th, 2022     Fees: To be negotiated based on content t

Submission Date: July 18th, 2022     Service Type: Service Offered

Develop thought leadership content in the form of a blog post, an article or an eBook. Subjects include customer experience, subscriber experience, digital first, digital transformation, CRM, project based ERP, sales tech, subscription management, customer advocacy, etc. (See profile for areas of expertise).

Respond to this opportunity

1 Board Member
Board Director / Advisory Board Member

Location: virtual     Date Available: July 18th, 2022     Fees: fee, equity or a blend of both tbd

Submission Date: July 18th, 2022     Service Type: Service Offered

Senior leader with executive level experience in business software, services management, starting new businesses and business models in large and small software companies, and business turn-a-round. Direct experience leading all facets of technology companies including strategy, market intelligence, data analysis and visualization, consulting, research, product marketing, and services.
Experience:
-31+ years in high tech
-26+ years of executive leadership
-Executive at 5 venture backed technology startups including unicorn G2
-International Management Experience
-17 years advising tech companies on strategy, go to market, competitors, product market fit, PLG
-16+ years leading market analysts, delivering strategy consulting and market intelligence
-Deep vertical industry expertise in high technology and services industries
-Board director, board chairman, advisor

Respond to this opportunity

1 Business
B2B Reviews and Customer Advocacy Programs

Location: virtual or client location    Date Available: July 18th, 2022     Fees: starting at $12,000 and up dependin

Submission Date: July 18th, 2022     Service Type: Service Offered

Build a customer advocacy and review strategy and program. (Former chief research officer at premier unicorn B2B review site G2).

Respond to this opportunity

1 Service
Competitive Market Analysis

Location: virtual    Date Available: July 18th, 2022     Fees: $12,000 for client and up to 4 comp

Submission Date: July 18th, 2022     Service Type: Service Offered

Develop a market analysis report and presentation for technology company product. Study includes a SWOT analysis of client and up to 4 competitors (additional competitors can be added for an additional fee) and an executive briefing (virtual)

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Michael Fauscette