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Michael Fauscette
CEO & Chief Analyst at Arion Research LLC
Remote, United States
Michael is an experienced high-tech leader, board member, software industry analyst, podcast host and consultant. He is a thought leader and published author on emerging trends in business software, CRM and customer experience strategies and technology, automation, AI and generative AI, and building a digital first enterprise. As a senior market researcher and leader Michael has deep experience in business software market research, starting new tech businesses and go-to-market models in large and small software companies.
Currently Michael is the Founder, CEO and Chief Analyst at Arion Research, a global cloud advisory firm; and an advisor to G2, Board Chairman at LocatorX, board member and fractional chief strategy officer at Spotlogic. He Co-Hosts the show In the Hot Seat on PPN and hosts the Disambiguation Podcast. Formerly the chief research officer at G2, he was responsible for helping software and services buyers use the crowdsourced insights, data, and community in the G2 marketplace. Prior to joining G2, Mr. Fauscette led IDC’s worldwide enterprise software application research group for almost ten years. He also held executive roles with seven software vendors including Autodesk, Inc. and PeopleSoft, Inc. and five VC-backed technology startups.
Michael partners with technology vendors and brands providing thought leadership content development, custom research, keynotes, podcasting and consulting. He often works with technology startups and enterprise vendors on business strategy, go to market strategies, customer advocacy strategies, product led growth, subscription business models and operations, product market positioning, competitive intelligence, leadership development, and product roadmaps.
Available For: Advising, Authoring, Consulting, Influencing, Speaking Travels From: Philadelphia Speaking Topics: AI strategies, customer experience strategies, digital first strategy, technology trends
Research Brief: Salesforce Dreamforce 2024
Arion Research LLC
September 29, 2024
-Salesforce Dreamforce 2024 focused heavily on generative AI, automation, and data-driven customer experiences with over 1,500 sessions covering these innovations.
-Salesforce introduced Agentforce, a new AI platform enabling companies to create autonomous agents for service, sales, and marketing, marking a significant step beyond traditional chatbots.
-New AI language models like xGen-Sales and xLAM were launched to automate complex tasks in sales and other business processes.
-Salesforce expanded its AI capabilities across industries with over 100 specific AI tools and a comprehensive use case library, addressing unique challenges in sectors like healthcare and retail.
-Salesforce Ventures announced an additional $500 million AI investment, bringing their total AI funding to $1 billion, aimed at supporting startups driving AI innovation.
Research Brief: Zoho Analytics 6.0 Sept 2024 Release
Arion Research LLC
September 17, 2024
-AI and ML Enhancements: Zoho Analytics now includes advanced diagnostic insights, predictive analysis, and automated report generation, powered by its AI engine, Zia. It also introduces a no-code Data Science and Machine Learning (DSML) Studio for building custom ML models.
-Generative AI Integration: The platform features OpenAI integration, allowing more efficient natural language query responses and deeper contextual insights through Zia Insights.
-Improved Data Management: The latest version expands its data connectors with real-time Stream Analytics and enhanced ETL pipelines. The Unified Metrics Layer helps businesses standardize and manage metrics across various departments.
-Platform Extensibility: With a no-code connector builder, BI fabric, and third-party platform integration (like Power BI and Tableau), Zoho Analytics becomes more adaptable for custom integrations and workflows.
Research Brief: Oracle CloudWorld and SuiteWorld 2024
Arion Research LLC
September 16, 2024
-Multicloud Expansion: Oracle broadened its partnerships with AWS, Google Cloud, and Microsoft Azure, enhancing its database services' accessibility across platforms.
-AI-Powered Applications: New AI-driven features for Oracle Fusion Cloud Applications enhance decision-making through predictive analytics in HCM, SCM, and ERP systems.
-OCI Zettascale Computing: Oracle launched its first zettascale cloud computing cluster, leveraging NVIDIA Blackwell GPUs to support large-scale AI model training and high-performance computing.
-SuiteWorld Innovations: NetSuite introduced AI-powered tools for financial management, data analysis, and automation, along with i
Research Brief: IBM AI Strategy
Arion Research LLC
August 20, 2024
Background and History: IBM has a rich history in AI, beginning in the 1950s with significant advancements such as the IBM 701 computer and the development of Deep Blue, which defeated chess champion Garry Kasparov in 1997.
Watson and Cognitive Computing: IBM Watson gained worldwide recognition after winning Jeopardy! in 2011, showcasing IBM's prowess in natural language processing, machine learning, and information retrieval, with applications in healthcare, finance, and customer service.
AI Ethics and Governance: IBM is dedicated to ethical AI development, implementing principles and tools for fairness, transparency, and accountability to ensure unbiased and trustworthy AI systems.
Diverse AI Product Offerings: IBM offers a wide range of AI products, including Watsonx Assistant for customer interactions, Watson Studio for model building, Maximo Application Suite for asset management, and Environmental Intelligence Suite for weather and environmental response.
Recent Developments: IBM's Watsonx platform integrates AI and data management tools, including Watsonx.ai, Watsonx.data, and Watsonx.governance, while IBM Granite provides robust models for natural language processing, coding, time series analysis, and geospatial data processing. InstructLab is a component within IBM's Watsonx AI and data platform, designed to enhance and facilitate the customization of foundation models for specific enterprise needs.
Research Brief: Adobe AI Strategy
Arion Research LLC
July 25, 2024
Adobe has a long history of integrating AI into its products, primarily through its AI and machine learning framework called Adobe Sensei. Launched in 2016, Adobe Sensei aims to streamline creative processes, enhance marketing strategies, and improve document workflows by leveraging AI and machine learning. Adobe has continuously invested in AI research and development, partnering with academic institutions and integrating advanced AI capabilities into its products. This RB provides a detailed look at their current AI offerings and future strategy.
Decision Intelligence
Arion Research LLC
July 16, 2024
The Decision Intelligence Report presents a compelling case for the importance of decision intelligence (DI) in today's data-driven business landscape. By leveraging AI and advanced analytics, DI offers businesses the opportunity to make faster, more accurate decisions, ultimately driving better outcomes. As we continue to navigate an increasingly complex business environment, the adoption of DI is set to become a crucial factor in organizational success. DI delivers many business benefits. By integrating DI into their operations, businesses can expect improved efficiency, reduced risk, and increased agility. DI also allows organizations to leverage their data assets more effectively, ultimately leading to better decision-making and competitive advantage.
Pricing Impacts in the AI Age: Zuora + Togai
Arion Research LLC
June 21, 2024
In the age of AI, providers of AI technology are reexamining pricing strategies and moving more towards usage / consumption based models. Subscription management technology provider Zuora recently added some new and significant capabilities to its product portfolio through the acquisition of Togai.
Salesforce AI Strategy
Arion Research LLC
June 21, 2024
Salesforce has a long history of AI research and development, with key milestones including launching Einstein in 2016, creating the Office of Ethical & Humane Use in 2018, introducing CodeGen in 2022, and launching Einstein GPT and Copilot in 2023-2024.
Research Brief: Tableau Conference 2024
Arion Research LLC
May 08, 2024
The 2024 Tableau Conference, held recently from April 29th to May 1st in San Diego, California, aimed to be the premier data visualization event of the year. It promised a mix of learning and fun for data enthusiasts, with opportunities to develop skills, hear real-world success stories, and network with the "DataFam" community. A key focus was on showcasing the latest Tableau product innovations, including features that leverage generative AI and improve data governance.
Research Brief: AI Strategy Framework
Arion Research LLC
April 30, 2024
Building a comprehensive enterprise AI strategy is crucial for businesses looking to harness the benefits of artificial intelligence effectively. This RB is a high-level step-by-step approach to developing such a strategy.
Generative AI Business Use Cases
Arion Research LLC
October 19, 2023
The business use cases for generative AI are very diverse, with new applications of the technology popping up nearly weekly. To better understand the potential of generative AI, it’s useful to break it down into the major use categories, and then work down from there into more detail. The model in this report is an attempt to capture the current use cases as categories. Today, generative AI can be broken into five major categories with several subcategories, and into specific industry use cases in each industry vertical.
Business Adoption and Use of Artificial Intelligence
Arion Research LLC
August 07, 2023
The use of Artificial Intelligence (AI) in business is no longer a vision of the future, but a present reality that is rapidly transforming the global commercial landscape. As companies of all sizes recognize the immense potential of AI, its integration across sectors is experiencing exponential growth. In the modern business environment, AI is instrumental in driving efficiencies, automating repetitive tasks, aiding decision-making, predicting trends, and enhancing customer experiences.
The report “Business Adoption and Use of Artificial Intelligence” is based on a survey in August 2023 of 402 respondents in North America. It looks broadly across the business use and adoption of AI, as well as the challenges and biggest concerns.
Consumer Communication Preferences for Sales, Marketing and Customer Service
Arion Research LLC
July 19, 2023
When it comes to interacting with your customers’ for sales, marketing and customer service consumers are clear, they want what they want, when and how they choose. That’s not a new concept, but is a map to improved customer experiences. Offering the channel that a prospect or customers trusts and prefers is much more likely to lead to a positive outcome for the interaction.
Earlier this year Sendbird approached us about sponsoring a global study on consumer communication preferences. The survey, conducted in February was built around the prompt: “what communication channels do consumers trust, which do they distrust, which do they prefer for a variety of online activities and what happens when you do, and don’t meet them where they are?” To answer those questions we ask 1200 consumers in all three major geographic regions. The second report from the study is available to download.
Consumer Channel Preferences for Communicating with Businesses
Arion Research
May 16, 2023
Your customers’ want what they want, when and how they choose. That’s not a revolutionary concept, but needs repeating from time to time. It is easy, apparently, for you to project your desires on your prospect or customer. It doesn’t work now…maybe (with a few exceptions) it never worked. This is particularly true of communication with your prospects and customers.
Earlier this year Sendbird approached us about sponsoring a global study on consumer communication preferences. The survey, conducted in February was built around the prompt: “what communication channels do consumers trust, which do they distrust, which do they prefer for a variety of online activities and what happens when you do, and don’t meet them where they are?” To answer those questions we ask 1200 consumers in all three major geographic regions.
Optimizing the Sales Discovery Process
Arion Research
July 13, 2022
Focusing on quotas, fiscal quarters and "closing the deal" leads to a transactional culture, not one of building strong, ongoing relationships with customers. The shotgun approach to prospecting was never particularly effective, but with the level of access control afforded prospects by technology, it is easier than ever to ignore unwelcome and irrelevant sales outreach. Customer expectations have changed. It’s no longer enough for sales reps to reach out with generic offerings and messaging. To gain attention and create interest, sales reps need to create real value in each customer interaction – and the way to do that is to help the customer think about their needs more holistically.
Subscriber Experience
Arion Research LLC
June 15, 2022
With the growth of subscription and the wide variety of products and services available in a subscription model, customer expectations of the subscription experience is setting the bar higher for vendors, similar to the general shift of customer expectations that has manifest over the past 15+ years. To better understand these expectations, Arion Research conducted a survey of 394 employed adults in North America that was completed in May 2022.
Tags: Customer Experience, Digital Transformation, Startups
Accelerating Revenue with Sales Technology
Arion Research
May 06, 2022
Sales acceleration platforms create a digital support structure that combine AI, on-demand content and crowd sourced intelligence to and increase productivity of existing sales reps, ensure new reps onboard quickly, come up to speed and meet performance targets sooner, while reducing the ‘friction’ that is creating the low job satisfaction and turnover.
The Sales Productivity Crisis
Arion Research
March 25, 2022
The “new normal” for sales: a dangerous combination of long ramp times, decreasing performance, low job satisfaction and reduced tenure from rapidly rising turnover. Sales teams need a new approach that meets the challenges of the current environment.
Liquid Foundation Models: The Future of Adaptive and Scalable AI
Arion Research LLC
October 09, 2024
Liquid Foundation Models (LFMs) are a new concept in AI and machine learning that aims to create flexible, adaptive, and continuously improving AI systems. The idea behind LFMs is to move beyond static, pre-trained models to create dynamic, self-updating systems that can evolve over time based on new data and user interactions. This approach makes AI more responsive, context-aware, and aligned with real-world scenarios.
Exploring Spatial AI: Transforming Smart Cities, Robotics, and Augmented Reality
Arion Research LLC
October 06, 2024
Spatial AI combines artificial intelligence with spatial awareness, enabling machines to understand and interact with the physical world in ways that were once science fiction. It allows AI systems to map, recognize, and interpret their surroundings in three dimensions, giving them the ability to "see" the world much like humans do. This form of AI powers innovations like autonomous drones, robots, and augmented reality applications.
Mitigating the Risks: A Comprehensive Guide to AI Risk Assessment for Businesses
Arion Research LLC
October 02, 2024
AI presents both opportunities and risks for businesses, making it essential to conduct thorough risk assessments. One significant risk stems from bias in AI algorithms. If the data used to train models is skewed or incomplete, AI systems can produce discriminatory or inaccurate outcomes, potentially leading to unfair treatment of customers or employees. This can damage a company's reputation and expose it to legal challenges. Additionally, businesses relying heavily on AI systems for decision-making may face issues related to transparency. AI models, particularly those involving deep learning, often operate as "black boxes," making it difficult to understand how decisions are made. This opacity can raise trust concerns among stakeholders and hinder accountability.
Artificial Intelligence and the Knowledge Worker
Arion Research LLC
September 29, 2024
As AI and automation evolve, the nature of knowledge work is expected to change. Routine and repetitive tasks are likely to be further automated, pushing knowledge workers to focus on strategic thinking, creativity, and complex problem-solving. This trend makes collaboration between AI and human intelligence critical for future workplace productivity.
Building an AI-First IT Infrastructure: Best Practices and Challenges
Arion Research LLC
September 25, 2024
Building an AI-first IT infrastructure requires a robust, scalable foundation capable of managing the high computational demands, large datasets, and complex algorithms needed to power AI applications. In this post we explores the key components of such infrastructure, from computing power with CPUs, GPUs, and specialized AI chips like TPUs and FPGAs, to efficient data storage systems like data lakes and distributed file systems. In addition it looks at best practices for networking, cloud and edge computing, AI development tools, and model deployment while addressing common challenges like high infrastructure costs, data management, skill gaps, and integration with legacy systems.
AI-Powered IT Service Management: Streamlining Support and Maintenance
Arion Research LLC
September 22, 2024
The introduction of artificial intelligence (AI) to IT Service Management (ITSM) is creating the opportunity to reshape how organizations manage and deliver IT services. With the rapid increase in the use of AI technologies, businesses are automating routine tasks, predicting potential IT issues, and enhancing user experiences in ways that were previously difficult to impossible. AI-powered chatbots and virtual autonomous agents now handle common IT inquiries, providing immediate assistance for tasks such as password resets or troubleshooting, significantly reducing the workload on human agents. At the same time, AI is enabling predictive maintenance, allowing IT teams to anticipate and address infrastructure failures before they cause disruptions. By analyzing large datasets, AI-driven systems can classify and route tickets, ensuring that issues are addressed quickly and accurately, while also offering real-time solutions to support teams based on historical knowledge.
The Chain of Thought Prompting Technique: Help LLMs Solve Complex Problems
Arion Research LLC
September 17, 2024
LLMs often face challenges when tasked with solving complex problems that require multi-step reasoning or logical deductions. Without clear guidance, they can leap to conclusions, miss crucial intermediate steps, or provide overly simplified answers that don't account for the full depth of the problem. This limitation arises because traditional prompts tend to encourage LLMs to produce direct responses rather than methodically breaking down tasks. For complex reasoning, such an approach can lead to mistakes or incomplete explanations, as the model doesn't always naturally follow the nuanced steps required to solve a problem properly. This is where Chain of Thought (CoT) prompting comes in.
Table Augmented Generation
Arion Research LLC
September 15, 2024
Table Augmented Generation (TAG) is a new approach in natural language processing (NLP) that merges structured data, such as tables, with text generation models. The goal of TAG is to enhance the accuracy, relevance, and depth of machine-generated content by allowing models to reference and reason over tabular data. By integrating tables into the generation process, TAG can significantly improve outputs in areas like report generation, business intelligence, and customer service, where both numerical and textual information are crucial.
The Rapid Evolution of Enterprise AI
Arion Research LLC
September 14, 2024
The rapid integration and embedding of AI into enterprise applications reshapes how businesses operate, particularly with the fusion of embedded generative AI and traditional AI. Embedded traditional AI has long powered data-driven decision-making and operational efficiencies across industries, but the rise of generative AI introduces a new dimension—enabling systems to create, reason, and generate insights dynamically. As these technologies converge, a new era of AI-driven innovation is emerging, particularly with autonomous agents that not only automate tasks but also learn and adapt to complex scenarios. By combining the precision and reliability of traditional AI with the creativity and adaptability of generative AI, enterprises can leverage more sophisticated solutions, enhancing everything from customer service to product development. This evolution signals a shift toward AI systems that are both proactive and reactive, marking a transformative moment in enterprise technology.
From Content to Action, The Evolution of AI Agents
Arion Research LLC
September 08, 2024
As generative AI continues to evolve it is moving beyond its origins of content creation and into autonomous actions. Initially celebrated for its ability to generate text, images, and even code, generative AI is now being engineered to take decisive, independent actions based on the information it produces. This transition marks a fundamental shift in how we interact with AI, no longer seeing it solely as a tool for creativity and output but as an intelligent agent capable of making decisions, executing tasks, and autonomously solving problems. This evolution is a key component for the growing use of decision intelligence tools to fully automate many business tasks, as well as support automation with human oversight and human in the loop decisions.
Predictive Analytics in IT Operations: Streamlining Management with AI
Arion Research LLC
September 07, 2024
Predictive analytics powered by AI is transforming IT operations by enabling a proactive approach to managing infrastructure, service delivery, and system performance. Rather than responding reactively to system failures and disruptions, organizations can now harness AI-driven insights to anticipate issues before they arise. This shift allows for early detection of potential failures, enabling IT teams to resolve problems swiftly and reduce downtime. Predictive analytics also plays a key role in optimizing resource allocation by forecasting demand and dynamically scaling IT resources to meet business needs. By enhancing incident prioritization and automating routine tasks, AI helps improve the speed and efficiency of service delivery. Predictive maintenance, powered by AI models, reduces the risk of unplanned outages by identifying and addressing hardware and system vulnerabilities before they lead to failure. With the added benefits of enhanced security, automated threat mitigation, and operational intelligence, AI-powered predictive analytics is paving the way for more efficient, cost-effective IT operations while significantly minimizing downtime and improving overall service quality.
Assessing AI Organizational Maturity
Arion Research LLC
August 30, 2024
Assessing your AI maturity is a critical first step in developing a robust and effective AI strategy. As organizations increasingly adopt AI technologies to drive innovation, efficiency, and competitive advantage, understanding where you stand in your AI journey becomes an essential part of the process. AI maturity assessment provides a comprehensive view of your organization’s current capabilities, identifying strengths, weaknesses, and areas for growth. By evaluating your maturity level, you gain valuable insights into how well your organization is prepared to integrate AI into its operations, scale initiatives, and ultimately realize the full potential of these technologies.
Building an IT Strategy that Embraces AI
Arion Research LLC
August 25, 2024
With the rapid growth and availability of artificial intelligence (AI), building or refreshing an IT strategy is crucial for companies to stay competitive, agile, and resilient in an increasingly digital and data-driven world. AI is rapidly transforming industries, creating new opportunities for innovation, efficiency, and customer engagement. However, to fully leverage the potential of AI, companies need an IT strategy that is not only aligned with their business goals but also adaptable to the rapid pace of technological change.
California Senate Bill 1047, the “Safe and Secure Innovation for Frontier Artificial Intelligence Models” Act
Arion Research LLC
August 23, 2024
The rapid growth of artificial intelligence (AI) has prompted governments around the world to grapple with how best to regulate the technology and provide a balance between safety and innovation. As AI systems become increasingly integrated into various industries—ranging from healthcare and finance to law enforcement and education—the need for regulatory frameworks that ensure safety, fairness, and accountability are urgent.
Assessing the Impact of AI Projects
Arion Research LLC
August 15, 2024
The current business landscape is marked by a strong desire to adopt AI tools quickly, driven by the promise of transformative benefits such as increased efficiency, enhanced decision-making, and competitive advantage. However, many businesses are grappling with significant challenges in establishing a robust business case and accurately measuring the return on investment (ROI) for their AI projects. Here’s a closer look at these dynamics:
Are AI and Cybersecurity Concerns Pushing Companies to Hybrid Infrastructure?
Arion Research LLC
August 13, 2024
Companies are increasingly adopting a hybrid infrastructure, which combines public cloud, private cloud, and on-premises systems, to balance flexibility, control, and security in their IT operations. Moving to hybrid infrastructure can optimize their IT operations by balancing the benefits of the cloud with the control and security of on-premises and private cloud environments. This approach offers the flexibility to adapt to various business needs, from regulatory compliance and cost management to performance optimization and disaster recovery.
Generative Customer Segmentation
Arion Research LLC
August 08, 2024
Generative Customer Segmentation leverages generative AI to create highly detailed and nuanced customer segments. Unlike traditional segmentation methods that group customers based on broad characteristics like demographics, purchasing behavior, or psychographics, generative customer segmentation uses AI to dynamically analyze large amounts of data and generate segments that reflect intricate patterns and preferences of individual customers.
The Role of Specialized Language Models
Arion Research LLC
August 01, 2024
While LLMs have demonstrated remarkable capabilities, their general nature often hinders their effectiveness in domain-specific applications. LLMs have some shortcomings including Lack of Domain Expertise, Data Scarcity, Knowledge Grounding, Computational Costs and Ethical Concerns. Specialized language models are AI models that are trained on specific types of data or for specific tasks, rather than being general-purpose like models such as GPT-4. These models are designed to excel in particular domains by incorporating specialized vocabulary, jargon, context, and nuances relevant to that field. Specialized models have the potential to overcome many of the shortfalls on LLMs when applied in a specific task or context.
Redefining Field Service with AI and IoT
Arion Research LLC
July 31, 2024
Together, AI, generative AI, and IoT create a powerful synergy that transforms field service management from a reactive to a proactive model. They enable businesses to anticipate and address issues before they escalate, optimize resource utilization, and provide personalized, efficient service to customers. This technological integration not only addresses the traditional challenges of field service but also sets new standards for excellence in customer experience.
Ensemble RAG: Improving Accuracy in Generative AI
Arion Research LLC
July 30, 2024
Ensemble Retrieval-Augmented Generation (Ensemble RAG) is an advanced technique in natural language processing that combines the strengths of retrieval-based and generation-based models to enhance the quality and accuracy of generated text. This method is rooted in the Retrieval-Augmented Generation (RAG) framework, which itself integrates a retrieval mechanism with a generative model to produce more contextually relevant and informative responses.
Business Use Cases for Autonomous AI Agents
Arion Research LLC
July 26, 2024
The diverse range of applications for autonomous AI agents demonstrates their transformative potential across multiple industries. From healthcare and transportation to manufacturing and finance, these intelligent systems are revolutionizing how we approach complex tasks and decision-making processes. By leveraging advanced features such as real-time data processing, machine learning, and adaptive decision-making algorithms, autonomous AI agents are enhancing efficiency, accuracy, and responsiveness in ways that were previously unattainable. Their ability to operate independently with minimal human intervention opens up new possibilities for innovation and problem-solving in both critical and everyday scenarios.
Understanding Business Decision Data
Arion Research LLC
July 23, 2024
Companies deal with a wide variety of data sources to support business decision-making. The wide range of data categories include existing company data, internal systems data, web-based real-time data, research and third-party data, and human-sourced data. There are many challenges in managing disconnected data silos and it is important for companies to ensure high data quality. Technological solutions like data lakes and data federation can improve data accessibility and integration. Companies must incorporate real-time web-based data and third-party research into business analytics as well. Special attention needs to be given to human-sourced data, and its unique value, as well as the challenges in capturing and integrating it effectively. Diverse data sources are critical in informing business strategies, enhancing customer experiences, and driving competitive advantage in today's data-centric business landscape.
Autonomous AI Agents
Arion Research LLC
July 17, 2024
Autonomous AI agents are systems designed to operate independently with minimal human intervention, making decisions and taking actions based on their programming and real-time data. These agents are equipped with capabilities such as machine learning, decision-making algorithms, and often sensory technologies like vision or speech recognition. Autonomous AI agents can perform tasks without human intervention; learning from data, making decisions, and taking actions based on their learning. Autonomous AI agents can be used in various business applications such as customer service, sales, marketing, supply chain management, and more.
Data Governance to Support AI Initiatives
Arion Research LLC
July 16, 2024
Artificial Intelligence (AI) has become an integral part of many businesses, transforming the way they operate and compete. However, for AI solutions to be effective and deliver the desired results, they require high-quality, accurate, and consistent data. A strong, comprehensive data governance program is essential for ensuring the quality and integrity of the data used to train and operate AI systems. A robust data governance program helps businesses manage their data effectively, ensuring it is secure, compliant, and aligned with the organization's goals. A strong data governance program not only improves the performance of AI solutions but also helps businesses gain insights from their data, make informed decisions, and stay competitive in the market.
Leveraging Generative AI and Enterprise Collaboration Solutions to Transform Business Applications
Arion Research LLC
July 13, 2024
The way we work with each other and with enterprise systems is evolving, as more businesses turn to generative artificial intelligence (AI) and enterprise collaboration solutions. These new tools transform the way we interact and use business applications, effectively becoming a new user interface (UI) and experience (UX). Integrating generative AI with enterprise collaboration solutions like Slack can lead to a more integrated, productive, and efficient UX, as well as improved knowledge sharing and decision-making. There are ethical and privacy concerns that must be considered when implementing generative AI of course, and the importance of ongoing training and maintenance to ensure the accuracy and fairness of the AI's outputs is an integral part of using the tools effectively. By leveraging these powerful tools, businesses can stay competitive and achieve their goals in a rapidly changing world.
Generative AI Industry Use Cases
Arion Research LLC
August 27, 2024
The other way to examine generative AI is in specific industry vertical applications. The path of horizontal technology often leads to more industry focused functionality that addresses the unique needs and requirements of each vertical. This infographic breaks down some of the more compelling industry vertical use cases. These use cases build off the base categories (see the previous use case infographic) to meet specific needs in each covered vertical.
Generative AI Use Cases
Arion Research LLC
August 24, 2024
The business use cases for generative AI are very diverse, with new applications of the technology popping up nearly weekly. To better understand the potential of generative AI, it’s useful to break it down into the major use categories, and then work down from there into more detail. The model is an attempt to capture the current use cases as categories.
Large Action Models
Arion Research LLC
August 08, 2024
Large Action Models (LAMs) are a new advancement in AI that builds upon the capabilities of Large Language Models (LLMs). LAMs leverage a combination of existing AI technologies to bridge the gap between understanding language and taking action in the digital world.
Business Adoption and Use of Artificial Intelligence
Arion Research LLC
August 05, 2023
Arion Research conducted a survey of 402 people in North America on AI adoption in August 2023. This infographic presents some of the preliminary finding and a small sample of some of the high level data from that survey.
Business Adoption and Use of AI
BrightVision
October 04, 2023
In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fauscette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.
BIG CX News – The Latest on Microsoft Sales Copilot, Salesforce AI Cloud, and Zoom In WFM
CX Today
August 11, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world.
He’s joined by five prominent CX analysts to dissect the latest stories from the space – including news from Microsoft, Salesforce, and Zoom.
In this edition, our CX experts include:
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
Shelly Kramer, Principal Analyst at V3B
Martin Schneider, Head of Research at Annuitas Research
BIG CX News – The Latest on Verint’s CCaaS Move & the Genesys Experience Index
CX Today
July 11, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world. He’s joined by three prominent CX analysts to dissect the latest stories from the space – including news from Verint and Genesys.
In this edition, our CX experts include:
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
The Latest on Zoom’s AI Assistant, Twilio’s Losses, & a Possible RingCentral-8×8 Merger
CX Today
June 02, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world.
He’s joined by four prominent CX analysts to dissect the latest stories from the space – including news from Zoom, Twilio, Lifesize, RingCentral, and 8×8.
In this edition, our CX experts include:
Dave Michaels, Lead Analyst at TalkingPointz.com
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
Just like Coffee - Digital Transformation is not ONE and done
Digital Evolution Forum
March 14, 2022
Companies are now focussing on the digital experience they provide to their customers and their staff. When digitally transforming it is important to understand it is not a one and done. In order to become a fully digitised business, you must look at all of your operations in a new light. CEO & Chief Analyst, Arion Research, Michael Fauscette explains digital transformation is all about the people, not the technology and how to shift towards a digital-first mindset.
Tags: Business Strategy, Digital Disruption, Digital Transformation
Ep. 24 - Business Innovation And Technology Research with Michael Fauscette
YouTube
November 04, 2021
This episode of the Success Fundamentals Podcast features Michael Fauscette, CEO & Chief Analyst of Arion Research and Advisor to G2 and Entercom.io. A career in tech is not dependent on your educational background.
Michael's story of success found him in many different fields trying many things out before he found his way to tech. His background in music lent a different way of learning but his natural curiosity is what drove him forward.
After a decade of experience in engineering and software while in the Navy, Michael adapted post-Navy to a life in tech. He shares that you define your success and passion is the only reason you should be doing it.
He shares his thoughts on money as a tool and power as best wielded by servant leaders. Finally, Michael shares his current initiatives like an upcoming book and his role in Arion Research.
Curiosity Doesn't Kill the Cat with Michael Fauscette
Success Fundamentals
November 04, 2021
This episode of the Success Fundamentals Podcast features Michael Fauscette, CEO & Chief Analyst of Arion Research and Advisor to G2 and Entercom.io. A career in tech is not dependent on your educational background.
Tags: Digital Disruption, Startups, Entrepreneurship
CRM Playaz Weekly with Mike Fauscette
YouTube
April 08, 2021
Advisor, Board Chair, Influence, Analyst, Thought Leader, Jazz Aficionado and Expert Photographer Mike Fauscette joins us to shoot the stuff about whatever comes to our mind....
CRMKonvo #25 Michael Fauscette on CX Trends Analysts and photography
YouTube
December 02, 2020
We will discuss 2021 trends, views on the best and worst buzzwords on the market, the role of CDPs and an actually usable AI.
Michael is a renowned analyst and author, with more than 20 years of experience in and around the CRM industry. He is the Chief Research Officer at G2, an analyst firm that bases its analyses on customer feedback. Our discussion topics will include the role of analysts — whether they are serving their purpose well and what could be improved, the meaning of CX, trends and, of course, the worst industry buzzwords of the year.
And some photography.
As usual - it is a conversation and might lead different directions.
How to get the right technology to power mobile marketing success
MarketingSherpa
January 15, 2019
To truly leverage mobile marketing, it takes three crucial elements — the right plan, the right technology to power that plan, and great creative ideas to make use of that technology for the customer’s benefit.
We sat down with Michael Fauscette, Chief Research Officer, G2 Crowd, to give you ideas for your brand’s mobile marketing strategy — discussing everything from AR and beacons to single view of the customer to data-driven marketing to vendor selection.
Competitive Advantage: It’s Not Just About the Technology, It’s About the Frame of Reference
CxOTalk
October 09, 2015
Creating the right environment to connect with customers, employees and partners is not just about doing the same thing we have always done. If we do more of the same thing we don’t have the right frame of reference. The Business Modernization framework is a way to look at all aspects of the business and identify what the new way to operate should be, identify the technology that can enable that, then identify the culture shifts and the change that needs to happen to enable the business to be effective in today's environment.
Tags: Business Strategy, Digital Disruption, Digital Transformation
Customer Edge TV: The Modern Customer Journey Map CRM
Customer Edge TV
October 03, 2014
Mike Fauscette, Group VP of Software Business Solutions at IDC discusses modernizing customer journey mapping and building customer experience models. He takes us through the stages of buying: Need, Brand Awareness, Education, Evaluation, Decision, Purchase, Advocate. They also touch upon how mobile changes this model.
#14: CXOTalk with Michael Fauscette
YouTube
June 14, 2013
CXO-Talk brings you live conversations on leadership, innovation, and transformation with people shaping the future. Your hosts are Michael Krigsman and Vala Afshar.
Community for a Complete Customer Experience Strategy: IDC's Michael Fauscette
YouTube
January 09, 2013
Your customers have adapted to the social age—they're tech savvy with lots of options and short attention spans. Your business must adapt along with them if you want to capture their attention and earn their loyalty. Michael Fauscette, Group VP of IDC's Software Business Solutions, discusses about the best way for companies to engage, interact, and provide a positive experience at every point in the customer lifecycle.
Navigating the AI Landscape: Insights on Autonomous Agents in Customer Service
Arion Research LLC
October 07, 2024
In this episode of Disambiguation, I had the pleasure of speaking with Ryan Nichols, the Chief Customer Officer at Salesforce Service Cloud. We dive into the exciting world of autonomous agents in customer service, a topic that has garnered significant attention and interest in recent times. Ryan provided valuable insights into the evolution of AI in customer service, highlighting the transition from traditional chatbots to more advanced autonomous agents. We discussed how these agents leverage large language models to not only generate responses but also take action on behalf of customers, significantly enhancing the customer experience while reducing operational costs. One of the key points we explored was the importance of grounding these AI models in reliable data, which is crucial for delivering personalized and accurate responses. We also touched on the hybrid model of customer service, where AI agents work alongside human agents. This collaboration allows human representatives to focus on more complex and emotionally charged issues, ultimately improving customer satisfaction and fostering deeper relationships. Overall, this conversation provided a fascinating look at the transformative potential of autonomous agents in customer service and the ongoing journey toward more efficient and empathetic customer interactions.
Disambiguation: AI Pulse September 2024
Arion Research LLC
September 30, 2024
In this episode:
-Anthropic's Impressive Valuation: We discuss the staggering $40-50 billion valuation and what it means for the future of AI investments.
-OpenAI's Growth and Challenges: With a valuation soaring to $150 billion, we examine the implications of their rapid expansion and the talent exodus at the company.
-The Future of AI Regulation: As California pushes forward with 38 AI-related bills, we analyze the potential impact on the industry and the importance of responsible AI development.
-The Rise of Autonomous Agents: Following Dreamforce, we dive into how Salesforce is integrating AI into their platforms and what this means for businesses moving forward.
-We also touch on the exciting findings from a recent U.S. Chamber of Commerce survey, revealing that 98% of small firms are now utilizing AI technology, with a significant jump in the adoption of generative AI tools.
Personality AI: Understanding Your Buyer
Arion Research LLC
September 16, 2024
In this episode, we discuss:
-The difference between the traditional sales intelligence and buyer intelligence, and why buyer intelligence is so important to a modern sales strategy.
-How personality AI helps companies understand buyer behavior.
-The DISC personality profile and how it can be used in a sales process.
-The other ways companies can use DISC and personality AI
-How a sales team should approach the need for a complete customer data profile
-How companies can protect privacy and ensure data is secure.
-The future of sales tech over the next 3-5 years
The Transformative Power of AI in the Workplace”
Arion Research LLC
September 06, 2024
In this episode:
-How managers can balance productivity gains from AI with maintaining human engagement and psychological safety in the workplace.
-What practical steps business leaders should take to adopt AI without increasing workforce stress while gaining the adoption they need to be successful.
-How businesses can maintain the level of human engagement while integrating AI.
-The best strategies for addressing the disconnect between executives and employees concerning AI adoption.
-Strategies that managers can use to address AI as both an opportunity and a challenge.
-Advice to employees who are anxious about the increasing presence of AI in their jobs.
-How you build a resilience plan and the impact it can have on performance and mental health.
Automation as a Competitive Advantage
Arion Research LLC
August 30, 2024
In this episode:
-Biggest challenges businesses face today that process automation / BPM aims to solve.
-How small and medium businesses should be using process management and automation.
-How automation serves as a competitive advantage for businesses.
-Advice for leaders looking to prioritize automation initiatives.
-How embedding SOPs into daily workflows enhances the effectiveness of business automation.
-Overcoming common challenges companies face when implementing business process automation.
Conversational AI in Technical Support
Arion Research LLC
August 23, 2024
In this episode, we discuss:
-How AI is currently being utilized in technical support.
-How AI can help in identifying and resolving issues before they become major problems.
-Examples of AI-driven tools or platforms for technical support.
-key benefits of AI in technical support.
-How AI-driven technical support can provide personalized CX.
-Challenges companies face when integrating AI into their technical support systems.
-How the role of human support agents is evolving.
-How businesses can protect PII and other company data.
-Future developments in AI-driven technical support.
August 2024 AI Pulse
Arion Research LLC
August 16, 2024
In this episode, we discuss:
-OpenAI release of a small LM, ChatGPT 4o Mini
-OpenAI executive exodus
-EU AI Act takes effect
-A private-equity takeover is coming for startups - 59 buyouts in Q1
-Taco Bell automated order taking (AOT) versus McDonald’s AOT fail
-The conversational AI wars: OpenAI and Google Gemini with “live” voice interfaces
-Prompt based 3d game creation
AI Enabled Voice of the Customer
Arion Research LLC
August 09, 2024
In this episode:
-What VoC is and why it has typically been very difficult for companies to make effective use of the data.
-How AI-driven VoC has transformed customer experience management for Idiomatic clients.
-How customers are using Idiomatic’s tools to do VoC data analysis.
-Some of the common challenges businesses face when implementing AI-enabled VoC solutions.
-How Idiomatic ensures data privacy and ethical use of customer data.
-Advice to businesses that are looking to integrate AI into their customer feedback processes.
Tactical AI: Content Workflows and Project Automation
Arion Research LLC
August 02, 2024
In this episode, we discuss:
-How businesses can leverage AI to optimize their content workflows.
-Practical ways businesses can start automating their projects.
-How you approach customization for different businesses.
-Common challenges when trying to implement AI and automation.
-Metrics to measure the success of AI and automation.
-Actionable advice to start leveraging AI and automation.
Optimizing Your Data Infrastructure
Arion Research LLC
July 26, 2024
In this episode:
-The problems businesses are facing with the need for more and higher quality data as more of them embrace AI across business functions.
-A brief overview of the requirements of a data infrastructure to support the increased use of AI / generative AI.
-How NetApp’s intelligent data infrastructure (IDI) differentiates itself from other data management solutions in the market.
-The key benefits that businesses can expect from adopting an IDI.
-Examples where NetApp’s IDI has made a significant impact.
-How NetApp supports different cloud environments, and the advantages this brings.
-The role AI, generative AI and ML play in building an IDI.
-How companies can ensure data security and compliance using an IDI.
-Common challenges organizations face when implementing an IDI
Disambiguation: July 2024 AI Pulse Edition
Arion Research LLC
July 19, 2024
In this episode:
-OpenAI nears “reasoning” capable AI
-NVIDIA’s market cap passes Microsoft
-The Cost of Training AI Models: Dario Amodei, the CEO of $18 billion AI startup Anthropic, says it takes about $100 million to train AI at the lower end of the spectrum.
-Salesforce Einstein Autonomous AI Agent to Revolutionize Chatbot Experiences
-The Center for Investigative Reporting is suing OpenAI and Microsoft for copyright infringement
-In 2024, UK firms captured nearly 1/3 of all European VC tech funding
-Space-based data centers would be far more energy-efficient
Democratizing Business Data with AI
Arion Research LLC
July 12, 2024
In this episode, we discuss:
-How Salesforce Tableau is using AI to make business data analysis more accessible to everyone, not just data scientists and analysts.
-How Einstein Copilot for Tableau goes beyond visualizations to help users formulate relevant questions and guide them through the analysis process.
-How the Tableau Pulse Metrics Layer helps organizations establish a common language for data and ensure everyone is working from the same information.
-How Tableau Pulse fosters collaboration within teams and streamlines the process of generating data-driven decisions.
-How the Salesforce Einstein Trust Layer ensures data privacy and security within these AI-powered tools.
-In the future, how AI evolves to empower even more users to leverage the power of business data.
The Use of AI in Decision Intelligence
Arion Research LLC
June 28, 2024
Our special guest Fred Laluyaux, President and CEO at Aera Technology.
In this episode:
-Biggest challenges businesses face today that decision intelligence aims to solve.
-How Aera uses AI to enhance decision-making processes.
-The path to automating decisions, what it takes for a company to “trust” the system’s decisions and actions.
-How companies can address the data challenges.
-The role of simulations and synthetic organizations.
-The emerging trends in decision intelligence technology and AI?
Introducing a new monthly segment on AI news called AI Pulse. I'm jioned by co-host Tom Pringle of Pilot Research to discuss a number of AI topics including Apple's WWDC announcements, series B funding round for Mistral AI, AI devices and the impact of the Apple's announcements, the impact of generative AI on software development and a few other recent AI topics.
A Systemic Approach to Business AI
Arion Research LLC
June 07, 2024
Our special guest, Raju Vegesna, Zoho.
In this episode, we discuss:
-How Zoho is thinking about AI / genAI.
-What a systemic approach to business AI and why is it important for modern enterprises.
-The key considerations for businesses when strategically implementing AI across their operations.
-Common challenges companies face when adopting AI.
-How businesses should measure the success and impact of their AI initiatives.
-Advice to business leaders who are just starting their journey with AI and the common pitfalls they should avoid.
️ Welcome to this episode of the Disambiguation Podcast, “Enterprise AI”.
Our special guest, John Taschek, Chief Market Strategy officer, Salesforce.
In this episode, we discuss:
-How Salesforce is thinking about AI / genAI and how it’s positioning itself in the market
-The specific areas or functionalities Salesforce focusing on to differentiate itself in the market
-How Salesforce is addressing ethical concerns around bias and potential misuse issues and ensuring responsible development and deployment of this technology.
-How Salesforce is making its AI and generative AI tools accessible and transparent for both developers and everyday users.
-How Salesforce is using AI and genAI internally.
-Specific examples of how Salesforce is leveraging generative AI to enhance different parts of its customer journey.
-How Salesforce is preparing its employees and customers to work effectively with these new technologies.
Precision Diagnostics and the Use of AI
Arion Research LLC
May 24, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Precision Diagnostics and the use of AI”.
with Morris Panner, President, Intelerad Medical Systems.
In this episode:
-An overview of how AI and genAI are currently being used in healthcare imaging and diagnosis.
-The most significant breakthroughs in AI-driven medical imaging.
-How AI algorithms enhance the accuracy and efficiency of detecting diseases in medical images compared to traditional methods.
-The role of genAI in improving image quality and creating synthetic medical images for training purposes.
-The biggest challenges and limitations in implementing AI and genAI in healthcare imaging.
-How you address concerns related to data privacy, security, and ethical considerations.
-Future advancements in the field of AI and generative AI for medical imaging.
Responsible AI for Education
Arion Research LLC
May 17, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Responsible AI in Education”.
Our special guest, Lydia Smyers, VP of US, Microsoft Education.
In this episode, we discuss:
-Microsoft Education’s vision for how AI can be used responsibly to enhance learning experiences for all students.
-How Microsoft Education approaches AI tools as assistants to enhance educator effectiveness without diminishing their role.
-How Microsoft Education is ensuring AI in education complements, rather than hinders, the development of social-emotional learning and critical thinking skills.
-How Microsoft Education is making AI-powered educational tools accessible and affordable for all schools.
-The ways institutions can use AI and other new tech to improve the student experience.
-The measures Microsoft Education takes to ensure student data used in AI is secure and used ethically.
-How Microsoft Education is making AI tools for educators more transparent, understandable, and dealing with potential biases in the data.
An Interview with OpenAI's ChatGPT
Arion Research LLC
May 10, 2024
️ Welcome to this episode of the Disambiguation Podcast, “An Interview with OpenAI’s ChatGPT-4 (and Alex the avatar)”.
Our special guest, OpenAI’s ChatGPT-4 voiced by Alex the Avatar.
In this episode, we discuss:
-Generative AI.
-Explain what a generative AI chatbot is and how it differs from traditional chatbots.
-How you generate responses and how you ensure they are accurate and relevant.
-The types of data you are trained on, and how this affects the answers you provide.
-Describe a typical use case of generative AI in customer service.
-How generative AI is being used to streamline operations and decision-making in businesses.
-What measures are implemented to handle ethical concerns and biases in AI-generated responses.
-What the limitations of current AI technology are, and how developers address these challenges.
-What some of the emerging applications of generative AI are that businesses should be aware of in the future.
Regaining Trust Through Connected Selling
Customer Gauge
March 12, 2019
In 2019, it’s time to ask the pertinent questions: Where are your customers going? What are they doing? And, most importantly, how will you meet them where they are? Using data from over 2 million B2B buyers per month, G2 Crowd’s Chief Research Officer, Michael Fauscette, discusses what clients are saying it takes for them to make a buying decision in today’s market.
How to communicate with mobile consumers to increase sales and loyal customers
Techcrunch
July 26, 2023
This time a survey of global consumers about channel preferences for communicating with businesses.
Highlights
1. The channels consumers prefer to communicate with businesses vary depending on the type of activity, level of trust and perceived personal risk
2. Email and phone top the list for trust, while SMS and social media are the least trusted channels for communicating with businesses
3. Businesses that over communicate through any channel will face negative consequences
4. Consumers prefer to communicate in real-time with businesses when seeking support
5. Retention, attention and advocacy are high value outcomes directly related to full spectrum communication strategy
Communication Channel Preferences for Mobile Consumers
Sendbird
May 10, 2023
Arion Research surveyed 1200 global consumers who use mobile apps about their communication channel preferences for interacting with businesses. The survey asked consumers 18 years and older from 14 countries around the world which channels they use, prefer, trust and pay attention to when interacting with businesses. The survey reveals that not all channels are equal for consumer trust and attention when it comes to different types of business communication.
*Why mobile apps matter as a channel to connect with customers
* Consumer preferences for push notifications from mobile apps
* How consumer experiences with SMS have changed in the past 12 months
* Consequences for poor business communication practices
Tags: CRM, Customer Experience, Digital Transformation
Gamification in the Workplace Webinar with Michael Fauscette
YouTube
September 16, 2013
This is an exclusive Webinar with IDC's VP of Software Business Solutions, Michael Fauscette.
In this webinar, Michael discusses how business gamification creates a more successful and engaging community experience for customers, employees and partners.
Over the next year generative AI continues to evolve rapidly, reinforcing and compounding the role it played in 2023 in democratizing and consumerizing AI. Generative AI providers will make several improvements including increasing conversational fluency, improving response accuracy and providing better tools for improving prompts. Application providers will continue to embed generative AI across the full range of enterprise applications, democratize the use by moving prompt engineering away from the user and into the middle layer which will simplify user interaction with the tools, and offering more applications tailored for individual industries. Companies will continue the focus on immediate outcomes for generative AI projects (productivity gains), moving from proof of concept and pilot projects to full production and increase investments in generative AI enabled applications, particularly for industry vertical use cases. The early adopter companies will start shifting from immediate outcomes (productivity) to strategies that systematize end-to-end solutions.
Location: virtual Fees: fee, equity or a blend of both tbd
Service Type: Service Offered
Senior leader with executive level experience in business software, services management, starting new businesses and business models in large and small software companies, and business turn-a-round. Direct experience leading all facets of technology companies including strategy, market intelligence, data analysis and visualization, consulting, research, product marketing, and services.
Experience:
-31+ years in high tech
-26+ years of executive leadership
-Executive at 5 venture backed technology startups including unicorn G2
-International Management Experience
-17 years advising tech companies on strategy, go to market, competitors, product market fit, PLG
-16+ years leading market analysts, delivering strategy consulting and market intelligence
-Deep vertical industry expertise in high technology and services industries
-Board director, board chairman, advisor
Location: virtual Fees: $12,000 for client and up to 4 comp
Service Type: Service Offered
Develop a market analysis report and presentation for technology company product. Study includes a SWOT analysis of client and up to 4 competitors (additional competitors can be added for an additional fee) and an executive briefing (virtual)
Develop thought leadership content - blog, article or eBook
Location: virtual Fees: To be negotiated based on content t
Service Type: Service Offered
Develop thought leadership content in the form of a blog post, an article or an eBook. Subjects include customer experience, subscriber experience, digital first, digital transformation, CRM, project based ERP, sales tech, subscription management, customer advocacy, etc. (See profile for areas of expertise).
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
Research Brief: Salesforce Dreamforce 2024
Research Brief: Zoho Analytics 6.0 Sept 2024 Release
Research Brief: Oracle CloudWorld and SuiteWorld 2024
Research Brief: IBM AI Strategy
Research Brief: Adobe AI Strategy
Decision Intelligence
Pricing Impacts in the AI Age: Zuora + Togai
Salesforce AI Strategy
Zoholics 2024
Research Brief: Tableau Conference 2024
Research Brief: AI Strategy Framework
Generative AI Business Use Cases
Business Adoption and Use of Artificial Intelligence
Consumer Communication Preferences for Sales, Marketing and Customer Service
Consumer Channel Preferences for Communicating with Businesses
Optimizing the Sales Discovery Process
Subscriber Experience
Accelerating Revenue with Sales Technology
The Sales Productivity Crisis
Liquid Foundation Models: The Future of Adaptive and Scalable AI
Exploring Spatial AI: Transforming Smart Cities, Robotics, and Augmented Reality
Mitigating the Risks: A Comprehensive Guide to AI Risk Assessment for Businesses
Artificial Intelligence and the Knowledge Worker
Building an AI-First IT Infrastructure: Best Practices and Challenges
AI-Powered IT Service Management: Streamlining Support and Maintenance
The Chain of Thought Prompting Technique: Help LLMs Solve Complex Problems
Table Augmented Generation
The Rapid Evolution of Enterprise AI
From Content to Action, The Evolution of AI Agents
Predictive Analytics in IT Operations: Streamlining Management with AI
Assessing AI Organizational Maturity
Building an IT Strategy that Embraces AI
California Senate Bill 1047, the “Safe and Secure Innovation for Frontier Artificial Intelligence Models” Act
Assessing the Impact of AI Projects
Are AI and Cybersecurity Concerns Pushing Companies to Hybrid Infrastructure?
Generative Customer Segmentation
The Role of Specialized Language Models
Redefining Field Service with AI and IoT
Ensemble RAG: Improving Accuracy in Generative AI
Business Use Cases for Autonomous AI Agents
Understanding Business Decision Data
Autonomous AI Agents
Data Governance to Support AI Initiatives
Leveraging Generative AI and Enterprise Collaboration Solutions to Transform Business Applications
Arion Research LLC
Generative AI Industry Use Cases
Generative AI Use Cases
Large Action Models
Business Adoption and Use of Artificial Intelligence
Business Adoption and Use of AI
Curiosity Doesn't Kill the Cat with Michael Fauscette
Navigating the AI Landscape: Insights on Autonomous Agents in Customer Service
Disambiguation: AI Pulse September 2024
Personality AI: Understanding Your Buyer
The Transformative Power of AI in the Workplace”
Automation as a Competitive Advantage
Conversational AI in Technical Support
August 2024 AI Pulse
AI Enabled Voice of the Customer
Tactical AI: Content Workflows and Project Automation
Optimizing Your Data Infrastructure
Disambiguation: July 2024 AI Pulse Edition
Democratizing Business Data with AI
The Use of AI in Decision Intelligence
AI Pulse
A Systemic Approach to Business AI
Enterprise AI
Precision Diagnostics and the Use of AI
Responsible AI for Education
An Interview with OpenAI's ChatGPT
Regaining Trust Through Connected Selling
Communication Channel Preferences for Mobile Consumers
Board Director / Advisory Board Member
B2B Reviews and Customer Advocacy Programs
Competitive Market Analysis
Develop thought leadership content - blog, article or eBook
