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Dr Muddassir Ahmed, Ph.D

Founder & CEO at SCMDOJO

Dubai, United Arab Emirates

Dr. Muddassir Ahmed is a globally recognized supply chain expert, thought leader, and keynote speaker. As the Founder & CEO of SCMDOJO, he has built one of the world’s leading platforms dedicated to empowering supply chain professionals with cutting-edge knowledge, practical tools, and access to expert insights. With over 19 years of leadership experience spanning the UK, Europe, the Middle East, and Southeast Asia, Dr. Ahmed has held key roles at Bridgestone, Doncasters Group, Eaton, and Volvo Cars, managing multi-million-dollar supply chain operations.
His expertise spans all facets of supply chain management, with a particular focus on leveraging technology and innovation to optimize processes and build resilient supply chains.
Recognized among the Top 10 Supply Chain Influencers in the World by Supply Chain Digital, Dr. Ahmed has been instrumental in shaping industry best practices through his extensive research, vlogs, and thought leadership. Holding a PhD in Management Science from Lancaster University Management School, he is also a certified Six Sigma Black Belt.
His platform, SCMDOJO, serves a vibrant community with over 51,000 monthly visitors, 71,000 newsletter subscribers, and a social media following exceeding 107,000 supply chain professionals
A sought-after keynote speaker and thought leader, sharing his insights on industry trends, best practices, and the future of supply chain management. Dr. Ahmed delivers high-impact talks on supply chain excellence, digital transformation, and strategic leadership. His mission is clear: to help supply chains thrive

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Dubai
Speaking Topics: Supply Chain Strategy, Supply Chain Digitalization, Supply Chain Innovation and Supply Chain Education

Dr Muddassir Ahmed, Ph.D Points
Academic 13
Author 248
Influencer 1133
Speaker 60
Entrepreneur 10
Total 1464

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Supply Chain Knowledge and Solutions
Theatre: United Kingdom
Minimum Project Size: $5,000+
Average Hourly Rate: $200-$300
Number of Employees: 11-50
Company Founded Date: 2021
Media Experience: 7
Last Media Training: 11/01/2023
Last Media Interview: 10/22/2025

Areas of Expertise

Agentic AI
AI
Big Data
Business Strategy 31.41
Coaching
Customer Experience
Customer Loyalty
Digital Disruption
Digital Transformation 30.17
EdTech 30.07
Education
Entrepreneurship 30.63
ERP
Health and Safety 30.78
Innovation
Leadership
Lean Startup
Management 30.21
Manufacturing
Marketing
Personal Branding
Procurement 40.00
Product Management
Project Management
Retail
RPA
Sales
Social
Startups 31.28
Supply Chain 39.53
Transformation 31.04
Transportation

Industry Experience

Aerospace & Defense
Automotive
Building Materials, Clay & Glass
Chemicals
Consumer Products
Cross Industry
Engineering & Construction
Healthcare
High Tech & Electronics
Higher Education & Research
Industrial Machinery & Components
Manufacturing
Media
Metal Products
Oil & Gas
Pharmaceuticals
Professional Services
Retail
Telecommunications
Textiles Production
Travel & Transportation
Wholesale Distribution

Publications & Experience

1 Academic Citation
https://www.lancaster.ac.uk/lums/about-us/alumni/alumni-profiles/240952
Zaragoza Logistics Center (ZLC) i
February 04, 2020
One of the most frequently asked question from SCMDOJO followers is, I am doing Supply Chain Management Masters from Europe, UK or USA and I need some Master Thesis ideas in Supply Chain?

Key academic research areas in SCM are offering robust and implementable supply chain management thesis that are transforming worldwide trends. The increasing strength of global Supply Chain Management (SCM) is one functional area that shows several students are seeking a good start, especially in solving significant problems in the form of Masters and PhD thesis.

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Tags: Digital Transformation, Procurement, Supply Chain

4 Article/Blogs
Why AI Agents Will Transform Supply Chain & THE SCMDOJO CHRONICLE Vol. 1
Linkedin
March 10, 2026
This week, I only have two, but they are pretty awesome pieces of fresh content.

1) Why AI Agents Will Transform Supply C

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Tags: Business Strategy, Procurement, Supply Chain

Why Every Supply Chain Pro Should Take the S&OP Coordination Framework Seriously (But Not Too Seriously)
Linkedin
June 05, 2025
Most S&OP meetings feel like a mix between a therapy session and a blame game. Sales says demand is "exploding," Ops says "we need more heads," and Finance? They’re just quietly panicking in Excel. Sound familiar?

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Tags: Supply Chain, Transformation

The Best Websites To Learn Supply Chain
SCMDOJO
November 18, 2024
Ready to unlock the secrets of the supply chain? These websites offer a treasure trove of knowledge to elevate your skills and drive business success. We have compiled this information after careful and in-depth research.

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Tags: EdTech, Procurement, Supply Chain

Top 18 Supply Chain KPIs for the Supply Chain Team
Linkedin
March 05, 2021
Nowadays, no one could deny that the supply chain is essentially the backbone of any company and most supply chain team use some kind of Supply Chain KPIs. In other words, it is about a living ecosystem that ensures the smooth, effective and consistent delivery of products or services from supplier to customer.

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Tags: Procurement, Supply Chain, Ecosystems

2 Author Newsletters
Outsourcing in Supply Chain: A Complete Strategic Guide
Linkedin
March 05, 2026
A lot of supply chain leaders are ditching outsourcing because "it's too risky in this volatile world."

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Tags: Business Strategy, Procurement, Supply Chain

Decoding the Top 20 Supply Chain Planning Software for 2026
Linkedin
January 22, 2026
The supply chain planning software market is undergoing its most significant architectural shift since the move to the cloud. As global volatility becomes the baseline, the “Great Planning Reshuffle” is seeing enterprise leaders move away from heavy, cumbersome legacy suites toward agile, AI-native platforms. The goal is no longer just “visibility”

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Tags: Business Strategy, Procurement, Supply Chain

2 eBooks
The Ultimate Guide for Demand Forecasting Methods
2018
March 01, 2018
This practical Demand Forecasting Methods Guide explains what it is, its influencing factors, patterns, characteristics, and principles of forecasting. This Guide also explains Demand Forecasting Techniques, how to develop a demand forecasting process, forecast accuracy, Tips to Enhance Forecast Accuracy, and also touched upon machine learning forecasting.

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Tags: Supply Chain

The Most Complete Supply Chain Terms and Glossary
https://www.scmdojo.com/academy/books/the-most-complete-supply-chain-terms-and-glossary-2/
March 01, 2018
Managers, academics, students, professionals, and practitioners of Supply Chain Management require ready access to a definitive source of current terminology and practice. This is the first and most up-to-date source that provides all the necessary supply chain concepts and definitions relevant to the subject of Supply Chain Management & Logistics.

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Tags: Business Strategy, Procurement, Supply Chain

1 Influencer Award
20 Best Supply Chain Blogs and Websites You Should Follow in 2020
SCMDOJO
March 02, 2016
The supply chain industry must constantly evolve alongside the audiences it attempts to reach. I’ve often said that the one main secret to my success is my possession of an unquenchable thirst for knowledge and curiosity. Without that, it’s hard to stay relevant in a space that changes so rapidly. That being said, where can supply chain professionals go to learn from influencers within the industry? Are there many supply chain blogs or websites?

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Tags: Supply Chain

1 IP Asset
Own SCMDOJO Registered Mark
The Patent Office UK
August 09, 2018
Own SCMDOJO Registered Mark

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Tags: Procurement, Supply Chain

2 Journal Publications
Supplier Development Literature Review and Key Future Research Areas
International Journal of Engineering and Technology Innovation
March 06, 2012
The purpose of this paper is to develop a Supplier Development (SD) literature framework and identify themain focus areas in SD research. To this end, a comprehensive review of the existing SD academic literature has beenundertaken, which includes 62 research papers. These papers are classified according to their research content and theresearch methodology employed. A comprehensive list of future research areas is also presented. Thus, this paper willalso briefly explore proposed future research. The review of the SD literature presented here identifies the followingmain areas of focus: Supplier Development Activities, Practices and Success Factors; Direct or Indirect SupplierDevelopment; Supplier Development as a Reactive or Strategic Process; Supplier Development in a Lean Six Sigma& SME contex

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Tags: Procurement, Supply Chain

Supplier Development Literature Review and Key Future Research Areas
International Journal of Engineering and Technology Innovation
October 01, 2010
Abstract
The purpose of this paper is to develop a Supplier Development (SD) literature framework and identify the main focus areas in SD research. To this end, a comprehensive review of the existing SD academic literature has been undertaken, which includes 62 research papers. These papers are classified according to their research content and the research methodology employed. A comprehensive list of future research areas is also presented. Thus, this paper will also briefly explore proposed future research. The review of the SD literature presented here identifies the following main areas of focus: Supplier Development Activities, Practices and Success Factors; Direct or Indirect Supplier Development; Supplier Development as a Reactive or Strategic Process; Supplier Development in a Lean Six Sigma & SME context.

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Tags: Management, Procurement, Supply Chain

6 Keynotes
How he built SCMDOJO, created value for customers, found investors
https://www.linkedin.com/posts/canada-startup-association_we-are-delighted-to-have-dr-muddassir-ahmed-activity-7355619270455701517-NM6v/
September 23, 2025
We are delighted to have Dr. Muddassir Ahmed, Founder & CEO of SCMDOJO, join us at AGAZ Summit 2025

On September 23, he will share how he built SCMDOJO, created value for customers, found investors along with pro tips on how to exit successfully in today’s startup world.

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Tags: Entrepreneurship, Procurement, Supply Chain

From Disruption to Advantage: Transforming Your Supply Chain for Sales Success
https://www.toostusuudised.ee
May 29, 2025
“In today’s rapidly changing and unpredictable world, supply chains are no longer just cost centers – they have become powerful sales enablers and important sources of competitive advantage,” says renowned supply chain expert and thought leader Dr. Muddassir Ahmed.
“Customers expect faster deliveries, greater transparency, and resilient operations. Companies that can meet these expectations will dominate the market,” Ahmed believes.
"Geopolitical changes, climate change and labor shortages have shown that traditional models focused solely on efficiency are no longer sufficient," he emphasizes.

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Tags: Digital Transformation, Supply Chain, Transformation

How to Create Supply Chain Strategic Plan for Your Business”
Supply Chain Forum
March 04, 2022
It was my honor to deliver a keynote on “How to Create Supply Chain Strategic Plan for Your Business”

Room was full of 150 plus Supply Chain Professionals.

Great presentations from other leaders and experts of Azerbaijan in Procurement and Supply Chain Space

Thanks to Supply Chain Forum, Parviz Karimov & Bahadur Muradov for organizing this great event! Many congratulations

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Tags: Supply Chain, Procurement, Business Strategy

How to develop strategic supply chain planning for businesses
Supply Chain Forum
March 04, 2022
How to develop strategic supply chain planning for businesses

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Tags: Business Strategy, Procurement, Supply Chain

'How to create supply chain strategic plan' at IPSM Conference 2019
IPSM Procurement & Supply Chain
June 03, 2019
Dr. Muddassir Ahmed is a founder of leading supply chain blog SCMDOJO.COM

Dr.Muddassir shares his experience in 'How to create supply chain strategic plan for your business or team' at IPSM First International Conference in Procurement and Supply Chain in Kyiv, Ukraine on June 5-6' 2019

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Tags: Business Strategy, Procurement, Startups

Warehouse Space Optimization Tactics That Can Be Used to Improve Space
Warehouse MENA 1st Edition
April 29, 2019
Warehouse MENA 1st Edition 29-30th April 2019 at UAE

"Distribution centres or warehouses are constantly faced with the challenges of efficiently optimizing space due to its limited availability. It is no news that running a large-scale warehouse can incur heavy cost on the business. Which is why it is critical for warehouses or distribution centres to run as efficiently as possible and work on warehouse space optimization.

Dr. Muddassir Ahmed, Founder, SCMDojo

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Tags: Procurement, Startups

1 Media Interview
Developing Competencies in Supply Chain
Dustin Mattison
August 14, 2017
I interviewed Dr. Muddassir Ahmed who discussed Developing Competencies in Supply Chain.

Hi, Dustin, and thank you for the opportunity in having this talk on supply chain. An absolute pleasure.So my name is Dr. Muddassir Ahmed. I'm originally from Pakistan. I did my [inaudible 00:00:25]back home, and then I left to Sweden to do my Master's in [inaudible 00:00:30] production and supply chain. So this is where I developed interest in the profession.

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Tags: Procurement, Supply Chain

1 Podcast
Busy vs. Productive There’s a BIG Difference.
Import from wordpress feed
December 18, 2025

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Tags: Supply Chain

1 Profile
Top 10 Supply Chain Management Thesis Topics
SCMDOJO
May 19, 2021
Top 10 Supply Chain Management Thesis Topics

In this vlog, I have suggested Top 10 logistics and supply chain management thesis topics.

One of the most frequently asked questions from SCMDOJO followers is, I am doing Supply Chain Management Masters from Europe, UK, or USA and I need some ideas for supply chain master thesis. This blog answers this question.

Please see my blog, "Supply Chain Management Thesis Topics- Top 30 Ideas -https://www.scmdojo.com/supply-chain-management-thesis-topics/

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Tags: Procurement, Startups, Supply Chain

73 Videos
AI vs. Chess Grandmasters The Future of AI Moves
Import from youtube.com
December 17, 2025

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Tags: Supply Chain, Procurement

Become a Consultant Leverage Your Corporate Experience
Import from youtube.com
December 17, 2025

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Tags: Supply Chain, Procurement

AI One-Man Company Billion Dollar Unicorn
Import from youtube.com
December 16, 2025

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Tags: Supply Chain, Procurement

STRATEGIC IT PROCUREMENT
Import from youtube.com
December 16, 2025

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Tags: Supply Chain, Procurement

Women in Logistics Stronger Than You Think.
Import from youtube.com
December 16, 2025

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Tags: Supply Chain, Procurement

Transform Your Supply Chain From Data to Real Business Impact
Import from youtube.com
December 16, 2025

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Tags: Supply Chain, Procurement

AI in E-commerce Your Supplier & Customer Data Explained
Import from youtube.com
December 15, 2025

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Tags: Supply Chain, Procurement, eCommerce

Become a Consultant Actionable Steps to Get Clients
Import from youtube.com
December 15, 2025

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Tags: Supply Chain, Procurement

AI in Demand Planning My 5-Year Forecast
Import from youtube.com
December 14, 2025

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Tags: Supply Chain, Procurement

Want to Win in Sales Start by Listening.
Import from youtube.com
December 14, 2025

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Tags: Supply Chain, Procurement

AI for Supply Chain Boost Efficiency, Empower People
Import from youtube.com
December 13, 2025

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Tags: Supply Chain, Procurement

Acquire More Customers The Fastest Way to Grow Your Business
Import from youtube.com
December 13, 2025

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Tags: Supply Chain, Procurement

AI Ads Killing Photography & Videography Industries Now!
Import from youtube.com
December 12, 2025

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Tags: Supply Chain, Procurement

B2B Sales Cycle 3-6 Months to Your First Paying Customer
Import from youtube.com
December 12, 2025

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Tags: Supply Chain, Procurement

AI Ads in Dubai Are We Losing Touch with Reality
Import from youtube.com
December 11, 2025

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Tags: Supply Chain, Procurement

No Degree No Problem! Master Supply Chain with SCMDOJO
Import from youtube.com
April 16, 2025

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Tags: Supply Chain, Procurement

Owning Your Career Making Choices & Embracing Growth
Import from youtube.com
April 14, 2025

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Tags: Supply Chain, Procurement

The Crucial Question to Ask Before Accepting a Job Offer!
Import from youtube.com
April 11, 2025

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Tags: Supply Chain, Procurement

What do you do at SCMDOJO?
Import from youtube.com
April 10, 2025

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Tags: Supply Chain, Procurement

"Who Controls Your Career Growth, You or Your Boss"
Import from youtube.com
April 09, 2025

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Tags: Supply Chain, Procurement

Supply Chain Mastery: From Beginner to Expert with SCMDOJO Business
Import from youtube.com
April 05, 2025

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Tags: Supply Chain, Procurement

Leadership & Career Growth in Supply Chain | Elsy Ocejo - VP of SCM
Import from youtube.com
March 31, 2025

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Tags: Supply Chain, Procurement

Why Create a Supply Chain Strategy? Presented by Dr. Muddassir Ahmed
Import from youtube.com
March 27, 2025

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Tags: Supply Chain, Procurement

Mastering S&OP: A Hands-On Workshop for Supply Chain Leaders I Long Beach, California I 20th May
Import from youtube.com
March 24, 2025

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Tags: Supply Chain, Procurement

Continuous improvement for long-term success
Import from youtube.com
March 24, 2025

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Tags: Supply Chain, Procurement

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