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Yoram Solomon

Founder at Innovation Culture Institute LLC

Plano, United States

5854 Followers

Dr. Yoram Solomon is the founder of the Trust-Building Institute, teaching companies and individuals how to build trust in teams, be trusted by others, and know who to trust. His trust-building model is based on years of original research and service at the IDF 35th Airborne Brigade.

He published 11 books, 22 patents, more than 200 articles at Inc. Magazine and Innovation Excellence, and was one of the creators of Wi-Fi and USB 3.0. Named one of the Top 40 Innovation Bloggers and one of the Top 20 Global Thought Leaders on Corporate Culture. Yoram is a professional member of the National Speakers Association, and was a TEDx speaker and host. He is an adjunct professor at the Southern Methodist University, the University of Texas at Dallas, and Hadassah College in Israel.

His customers include a wide range of Fortune 500 companies as well as startups, for-profit, non-profit, and government organizations, in a broad spectrum of industries from technology to retail, healthcare, defense, and education. He served companies such as AT&T, Dannon, Amway, Texas Instruments, and many more, who described his keynotes and workshops as transformative.

Learn more at www.trustbuildinginstitute.com.

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: Plano, Texas
Speaking Topics: Trust, Innovation Culture, Leadership, Teamwork

Yoram SolomonPoints
Academic0
Author472
Influencer59
Speaker0
Entrepreneur0
Total531

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Speaker
Theatre: North America

Areas of Expertise

Change Management
Culture 64.41
Entrepreneurship 45.63
HR 40.17
Innovation 70.32
Leadership 51.28
Startups 42.54
Sales 43.16
Business Strategy 36.52
Social 35.17
Emerging Technology 39.92
Predictive Analytics 52.88

Industry Experience

Aerospace & Defense
High Tech & Electronics
Professional Services
Telecommunications

Publications

22 Article/Blogs
Do you want to be around smart people who disagree with you?
LinkedIn
October 12, 2018
One of the TV shows I love the most is The West Wing. There is an episode where Leo McGarry, the Chief of Staff, interviews Ansley Hayes, a young lawyer, to be an associate White House counsel.
But here's the deal, Ms. Hayes is a Republican, and the White House is Democrat. I'm not going to get political with this post, but for that reason Ansley finds it very hard to believe that they want her to work there.

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Tags: Innovation

Don't ban laptops and phones from meetings!
LinkedIn
October 08, 2018
A headline asking the same caught my eyes at CNN Business this morning. The article quoted researchers from the University of Texas at Austin who claimed that the presence of phones prevents us from learning effectively. Smart phones and laptops distract us. Using them is disrespectful towards others in the meeting.

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Tags: Innovation

DO NOT OPEN IMMEDIATELY! Click-bait and trust.
LinkedIn
August 24, 2018
Are you receiving letters that are marked "DO NOT BEND," "CHECK INSIDE," "NON-TRANSFERABLE," "FINAL NOTICE," "OPEN IMMEDIATELY!""Pay to the order of..." or any other terminology that makes you open them, just to find an advertisement that has nothing to do with the impression you got when you looked at it? I know I am.

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Tags: Innovation

How The Government Could Easily Boost Crowdfunding, Innovation, And Jobs
Inc
January 31, 2018
The Jumpstart Our Business Startups (JOBS) Act was signed into law by President Obama in May 2012. The idea was to relax regulations that prevented or slowed early stage investments by non-institutional investors. One of the main achievements of the new law was to allow crowdfunding.

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Tags: Innovation, Open Innovation, Govtech

You Are Not Implementing Strategy For The Same Reason You Are Not Losing Weight
Inc
January 31, 2018
In the summer of 2012 I visited the NBC TODAY Show in New York. The topic discussed in that segment was weight loss. As the reporter turned to me, she asked me if I had any questions.

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Tags: Innovation

3 Reasons Children Lose Creativity As They Grow Up
Inc
January 30, 2018
The factor that affects team productivity and creativity is the ability to conduct constructive conflict. In turn, three other factors that affect that ability, which are strong in children, and disappears when they reach adulthood and the work environment.

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Tags: Innovation

The Best Way for Companies to Invest Their Tax Cuts
Inc
January 29, 2018
Walmart, AT&T, and Starbucks, to name a few, have already passed on the tax cuts to their employees, in the form of pay increases and bonuses. Here are five alternatives that companies have, and how they affect their shareholders.

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Tags: Innovation

Why Creativity And Strategy Need Opposite Types of Motivation
Inc
January 26, 2018
For a long time it was accepted that incentives, and specifically financial incentives, would motivate any type of desired business behavior. In other words--everyone has a price.

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Tags: Innovation

How Science Explains Why People Exaggerate Their Contribution to the Team
Inc
January 23, 2018
Try this experiment: Ask each member of a team that has just achieved a milestone what their contribution was to that achievement, percentage-wise. Ask them independently. Then add those percentages up. You would expect to get 100 percent, right? In reality, you are likely to get more than 100 percent. Sometimes much more.

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Tags: Innovation

A Seemingly Innocent Email Hack That Could Destroy Creativity
Inc
January 11, 2018
Innovation is a team sport. You must rely not only on your own ingenuity and creativity, but also on that of your team members. Innovation also requires a culture of innovation, of which team dynamics play a critical role.

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Tags: Innovation

Why You Should Not Set Goals For 2018, And Do This Instead
Inc
January 01, 2018
As 2017 ends, you start setting your goals for 2018. Your goals are typically set as outcomes, such as "lose 50 pounds," "make $100,000 in paid speeches," "save $25,000," and the like. And it makes sense because, after all, you care more about losing 50 pounds than about working out every day. You care more about making $100,000 in paid speeches than about the required marketing activities.

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Tags: Innovation

Want To Improve Company Culture? Fix it Early On
Inc
December 27, 2017
made me realize that the reason people are more creative when they work in startups than when they work in mature companies is due to the difference in culture of those two types of companies.

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Tags: Innovation

The Hiring Mistake That Would Kill Your Company's Culture
Inc
December 20, 2017
When a startup is born, its founders are the creators of everything. They are the ones responsible for product (or service) development, for initial marketing and sales, and everything else that's needed.

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Tags: Innovation, Culture, HR

2 Ways Facebook Makes You Creative Every Day
Inc
December 19, 2017
You heard a lot about the dark side of the Force. Sorry, Facebook... A former Facebook VP said that social media is destroying society and ripping us apart, and recommended we should take a hard break from social media (maybe that's why he's "former?").

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Tags: Innovation

Why Phone Cameras Are Built Backwards
Inc
December 14, 2017
In a recent study, market research firm Nielsen found that 6 out of every 10 pictures taken with a camera phone were selfies, using the user-facing camera. Phone maker HTC claimed in 2014 that this number was closer to 9 out of 10

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Tags: Innovation

The One Element Missing From Your Strategy Planning
Inc
December 13, 2017
In a previous article, I compared the development and execution of strategy to the use of your car navigation system. The three main elements of this analogy are very clear to see:

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Tags: Innovation

Why Trust Is Important to the Team, and the Prerequisites for It
Inc
December 12, 2017
Creative and collaborative teamwork will only take place if there is a high level of trust among team members. Trust allows members of the team to do three things that produce true collaboration.

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Tags: Innovation

How To Stop The Decline of Small Business Saturday
Inc
November 29, 2017
Right there between Black Friday and Cyber Monday resides Small Business Saturday. It's a day dedicated for shopping at your local small business. According to American Express (the sponsor of Small Business Saturday), sales were down this year compared to 2016.

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Tags: Innovation

The Secret to Highly Productive Meetings? These 3 Words
Inc
November 28, 2017
As I've written about before, your ability to achieve effective, productive, and creative teamwork depends on the level of trust among team members, their ability to conduct constructive conflict, their willingness to be vulnerable and ask stupid questions or propose stupid ideas, the willingness to give constructive feedback, and the confidence to accept such feedback and really listen to it.

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Tags: Innovation

The Secret to Avoiding Thanksgiving Family Feuds? These 8 Tips
Inc
November 22, 2017
The holidays bring people together. A lot of people. Tensions tend to run high, and arguments turn into fights, some of which will never be recovered from. You can already feel the tension on your way to the family gathering. You feel you are about to be undressed publicly.

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Tags: Innovation

One Brain Skill That Will Make You Creative
Inc
November 21, 2017
The most common form of creativity is the combinational creativity. That's when old ideas in your head combine in your medial prefrontal cortex into new ideas. Although it seems accidental, this process is far from it.

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Tags: Innovation

One Question That Will Make Every Meeting Productive
Inc
November 17, 2017
In our politically correct culture, fraught with polarization, constructive conflict has been all but eliminated. Your ability to conduct constructive conflict depends on three things: your willingness to be vulnerable and propose stupid ideas or ask stupid questions, your courage to give direct and constructive feedback, and your willingness to accept such feedback and criticism yourself, without taking it personally.

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Tags: Innovation

9 Books
Can I TRUST You? 67+1 Habits that will make you a trustworthy TEAM MEMBER
Trust Building Institute Press
May 26, 2019
In his research, 11-time author and top-20 global organizational culture thought leader Dr. Yoram Solomon found that the ability to hold a constructive disagreement within a team was a key component of a company’s creativity and productivity culture. That ability depends on three things: the willingness of each member of the team to be vulnerable, to provide direct feedback, and to be receptive to feedback. The existence of any of those three heavily depends on the team trust level. When trust was high, the willingness to be vulnerable was 240% higher, the willingness to provide direct feedback was 106% higher, and receptivity to feedback was 76% higher. He also found that team members valued their peers’ trustworthiness the most, as much as the next four qualities combined.

In this third book in the series Can I TRUST You? Solomon explains how trust gets built between team members and offers 67+1 habits that will make you a trustworthy member.

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Tags: Culture, HR, Leadership

Can I Trust You?: 70+1 Habits that will make you a trustworthy LEADER
Trust Building Institute Press
April 28, 2019
When 10-time author and top-20 global organizational culture thought leader Dr. Yoram Solomon conducted a study asking, “what is the most important quality for you in other people?” Five out of six types of participants answered: Trustworthiness (66% of the time). Only one type didn’t: Leaders. Apparently, the quality most important to leaders in their employees is their willingness to work hard. This is the new leadership failure. Leaders are not willing to trust their employees. Leaders are 67% less likely to want their employees to take risks, then they employees want to see them accept risk. As a result, employees don’t trust leaders. Being a trustworthy leader makes your entire organization 64% more productive, effective, and innovative. Do you care about any of those?In this second short book in the series Can I TRUST You? Dr. Solomon explains how trust gets built between a leader and an employee and offers 70+1 habits that will make you a trustworthy leader.

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Tags: Culture, HR, Leadership

Can I Trust You?: 50+1 Habits that will make you a trustworthy salesperson
Trust Building Institute Press
March 08, 2019
Do you feel that the traditional sales “tricks” are simply not working anymore? Well, you are right to feel that. Your customers have become desensitized to those. They know all the tricks, and they don’t buy them anymore. After a decade of research, 9-time author and top 20 Global Thought Leader on Culture, Dr. Yoram Solomon, found that customers are more influenced by one thing, and it’s something you have been ignoring all those years of trying to manipulate your customer to making a purchase decision: your trustworthiness. He found that trustworthy sales people can sell the same product or service for a 29.6% higher price, and that untrustworthy salespeople must discount their offerings by 22.8% before they can be considered. In this short book, Dr. Solomon explains how trust gets built between a salesperson and a customer and suggests 50+1 habits that will make you a trustworthy salesperson.

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Tags: Culture, Leadership, Sales

Cause of Death: Political Correctness: How and why P.C. kills creativity, productivity, and children, and what the future might be
Trust Building Institute Press
April 27, 2018
Seven-time author Yoram Solomon, a corporate culture and creativity expert, and three-time author Lori Vann, a teen self-injury and suicide expert, team up to address one of the biggest problems of our times: Political Correctness. In the first part of the book they address the psychological effects of political correctness and the devastating consequences of it to corporate creativity, productivity, political polarization, and the increase in teen self-injury and suicide. In the second part they describe the surprising causes of political correctness, tracking it down to a life-altering event that happened almost 50 years ago, and to a new kind of investment, for the first time named in this book: litigation-based securities. Finally, in the third part, "2034," the authors offer two fictional, albeit plausible alternate futures: one that might take place if America continues on the current path of political correctness, and the other if it breaks out of this vicious cycle. This timely book is based on vast amounts of data collected and research conducted over several decades, and includes many stories ripped from the headlines, and had already led to a TED talk. The book is non-political, and anything but politically correct.

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Tags: Culture, Innovation, Social

Blueprints for the Next Big Thing: Building a Culture of Innovation 2nd Edition
Trust Building Institute Press
September 09, 2017
Consistently innovative companies hold 6 times the market share, make 6 times the revenue, 3 times the profit, and do 50% better during economic downturns than the average company. The purpose of this book is to answer the question you are likely to ask when considering me (or anyone else) for a position of a Vice President of Strategy and Innovation, or as a consultant in those areas: “what will you be doing for me?” This book outlines the entire process of building a culture of innovation, developing clear and executable strategies, and finding the next big thing for your company, in a repeatable, consistent manner. This book references previous books I wrote, specifically three: UN-KILL CREATIVITY—How Corporate America can Out-Innovate Startups (2016), BOWLING WITH A CRYSTAL BALL—How to predict technology trends, create disruptive implementations and navigate them through industry (2nd Ed., 2015), and my Doctoral Dissertation: FROM STARTUP TO MATURITY—A case study of employee creativity antecedents in high tech companies (2010). I am not worried that you might take these blueprints and decide to implement them yourself, without me. The equivalent would be to read the manual for the F/A-18 Hornet fighter jet, and then taking one for a joyride. This book covers the what, but the how comes from my decades of experience, knowledge, research, and more than all—lessons learned from implementing every element of this book in multiple companies. The second edition adds a list of Intellectual Property assets, including models, tools, and assessments.

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Tags: Business Strategy, Culture, Innovation

Culture starts with YOU, not your boss! The 5 Pieces of the Innovation Culture Puzzle
CreateSpace
August 16, 2017
In his doctoral research, author Yoram Solomon showed that the factors affecting creativity and productivity the most could be summed up with one word—culture. He published his findings in his book Un-Kill Creativity: How Corporate America can out-innovate startups. However, he also found that employees play a major role in creating the right culture, and should not put the burden solely on management. Through 9 fictional stories, inspired by true events, he explains the model for building a culture of innovation.
Finally, he explains how to build trust in a team, and why we tend to skip between politically-correct arguments directly to destructive, personal and emotional conflicts, avoiding the constructive conflict in the middle.

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Tags: Culture, Innovation, Leadership

Un-Kill Creativity: How Corporate America can out-innovate startups
CreateSpace Independent Publishing Platform
October 07, 2016
Is innovation accidental? Why do we get the best ideas in the shower? Why are people creative in startup companies more than in Fortune 500 companies? In his fifth book, un kill creativity, researcher, author, and keynote speaker Dr. Yoram Solomon answers these and other questions, based on his doctoral research (From Startup to Maturity), his firsthand innovation experience, and the stories of some of the world’s most innovative companies, such as Apple and Lockheed’s Skunk Works.

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Tags: Innovation, Startups, Management

Bowling with a Crystal Ball: How to predict technology trends, create disruptive implementations and navigate them through industry 2nd Edition
Trust Building Institute Press
November 02, 2015
When asked;“Where do great ideas come from?” the author replied: “from the future!” A significant, timely, and ambitious endeavor, Bowling with a Crystal Ball by Dr. Yoram Solomon, is relevant to developers, strategists, marketers, venture capitalists and academia alike. The book examines the impact of state-of-the-art technologies on consumer-driven markets. A follower of disruptive technologies with an insider's track, the author shares tools and techniques to teach readers how to tap into future trends. In three parts, delivered in a very personal manner, the author teaches the art of accurately forecasting fast-moving technology trends, creating value-add market disruptions, and navigating them through the industry maze to success. Originally published in 2007, it served as a textbook for a technology and industry forecasting class at the Institute for Innovation and Entrepreneurship at the University of Texas at Dallas. This 2015 edition adds the story behind the creation of USB 3, as well as an introduction to the author’s third book, un-kill creativity, demonstrating how established companies can out-innovate startups without having to acquire them.

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Tags: Emerging Technology, Innovation, Predictive Analytics

From Startup to Maturity: A case study of employee creativity antecedents in high tech companies
Trust Building Institute Press
November 02, 2015
Companies start their lives as startups, privately funded, small, focused, and not profitable. As they mature, they often become publicly traded, profitable, much bigger, and involved in multiple projects. Christensen (1997) found that startup companies are more innovative than mature companies. Amabile (1988), Ekvall (1996), and others developed a list of organizational factors affecting the creativity of individuals in organizations. The purpose of this study is to explore the differences in the organizational climate and personal context for creativity between mature companies and startup companies, and the resulting differences in the level of experienced individual creativity between those companies. This exploratory, interview based case study used a sample of 20 participants who worked for both startup and mature companies, and explored the differences in the participants’ experiences of creativity and the factors contributing to, or inhibiting creativity. This study found that individuals experienced higher degree of creativity in startup companies than in mature ones, that the organizational factors conducive to creativity were perceived as higher in the startup companies, while the organizational factors inhibiting creativity were perceived as higher in the mature companies, explaining the experienced higher degree of individual creativity in startup companies, and potentially explaining why startup companies are more innovative than mature ones. The study did not find significant differences in personal context factors between the two types of companies.

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Tags: Culture, Entrepreneurship, Innovation

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