Danay Escanaverino

Speaking About Opportunities in Marketing to Hispanics in 2024
Import from medium.com
January 22, 2024

Earlier this month I had the pleasure of speaking at the Lead Generation World conference in South Florida about Best Practices in marketing to Hispanics for lead generation.It is very common for me to be the only person speaking about this topic when it comes to conferences that cover general marke

Amigos 2023 Latino Holiday Gift Guide — Call for Submissions
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October 27, 2023

Amigos 2023 Latino Holiday Gift Guide — Call for SubmissionsOur beloved AmigosMax is back at it with the 2023 Latino Holiday Gift Guide, and this year promises to be the most exceptional yet, as we continue our tradition of celebrating and showcasing the amazing products and stories from Latin

Embracing Hispanic Heritage Month 2023: A Celebration of American Diversity
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September 17, 2023

Hispanic Heritage Month 2023Discovering Cesar Chavez’s wisdom in my twenties during a passionate quest to learn about Hispanic culture and its history, turned one of his quotes into a favorite of mine:“Preservation of one’s own culture does not require contempt or disrespect for other cultur

The Universe Keeps telling me to write.
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November 03, 2022

Danay Escanaverino — Contributing Author Hispanic Stars Vol 3Last year, I was beyond humbled and honored to have been asked to participate in a lovely book inspired by the new HBOmax series Isabel featuring Latina Trailblazers.I couldn’t wait to tell my mami and amigas, all fellow Isabel Al

Chatting with the Mamis of Mamas411 Podcast — Danay
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November 27, 2020

Chatting with the Mamis of Mamas411 Podcast — DanayWhat is it like growing up bilingual and bicultural?How do you keep bilingualism and biculturalism in your family for the next generation?How did I stumble into internet marketing?What do I really do for a living?I answer all of these questio

2020 Mujeres Brillantes Virtual Event
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November 19, 2020

Today is the day we celebrate “MUJERES BRILLANTES”Leaders, Entrepreneurs, and fellow Wonder-Women around the world!Join us at the 2020 International Women’s Leadership Summit. Meet incredible trailblazers changing the world all over the globe with their passion and grit.Experience inspiratio

AMIGAS HAPPY HOUR IS BACK 11/12!
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November 10, 2020

Find friends, clients, collaborators and partners all while having fun!This Thursday 11/12Enjoy games, networking & prizes.GAME: 2 Lies & 1 TruthTIME: 6:30 PM EST

Email Marketing Work Flow: A Guide to Setting up Your Email Marketing Operation
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July 18, 2019

Mailcon Email Marketing Workflow panelWant to learn what it takes to be successful at Email Marketing?Join me along with three other experts at MailCon and get the real scoop on everything from data management, hygiene, servers, ips and delivery strategy.Bryan Jenkins of EmailOversightMichael Batal

2018 Latina SmallBiz Expo and Pitch Competition
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September 28, 2018

I’m honored and super excited to be speaking at the 2018 Latina SmallBiz Expo and Pitch Competition, a fantastic event for ALL #smallbusinesses and #entrepreneurs in the tri-state area.Come to learn and make connections that will inspire you!WHEN: NOVEMBER 8, 2018–12:00pm TO 7:00pmWHERE: Jerse

My Celia Cruz Addiction
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February 09, 2017

It happened again.I became addicted to a series on Netflix.However, unlike other series, where I feel guilty for having watched them, this one makes me feel wonderful.Read more here.

Latest blog post: This Latina Loves Politics
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September 16, 2016

Yep, that’s right, I said it.Check out my latest blog post and let me know what you think, I’m all ears… err eyes.http://www.danay.net/this-latina-loves-politics/

Female Founders: Danay Escanaverino of LunaSol Media On The Five Things You Need To Thrive and Succeed as a Woman Founder
Authority Magazine
January 08, 2024

CEO of multicultural digital agency LunaSol Media, Danay Escanaverino is an award-winning Latina entrepreneur, speaker & community builder. A 25+ year veteran of digital marketing, Danay delivers millions of leads and sales for her clients via the latest digital marketing strategies. She has worked with top brands like QuickBooks, T-Mobile, Best-Buy, Ford, Comcast, Amazon and Wells Fargo and has been featured in books and media as a Latina trailblazer.

Email Marketing Work Flow: A Guide to Setting up Your Email Marketing Operation
Mailcon 2019
August 10, 2019

Want to learn what it takes to be successful at Email Marketing?
Join me along with three other experts at MailCon and get the real scoop on everything from data management, hygiene, servers, ips and delivery strategy.

Bryan Jenkins of EmailOversight
Michael Batalha of Emercury
Steven Goodwill of PuConcierge
Danay Escanaverino of LunaSol Media

Why Your Hispanic Marketing Strategy is Lost In Translation & 5 Best Practices to Successfully Reach Hispanic Consuemrs
Lead Generation World 2024
January 09, 2024

This is a presentation delivered by Danay Escanaverino at Lead Generation World 2024 about best practices for reaching and engaging a Hispanic audiences in your lead generation efforts.

Takeaways:
• Top things to consider when trying to reach Hispanics / Latinos.
• What NOT to do in your creative briefs.
• How to ensure AUTHENTICITY
• Segmentation practices that actually work.
• Difference between Hispanic, Latino, Latinx and when it matters.

Creative monetization strategies for podcasters
PodFest Expo 2021
May 12, 2021

Stop waiting to monetize until you have a larger audience. In this presentation, I will show you several creative monetization strategies that you can implement and start earning today.

Affiliate Program Setup

Location: Virtual or Inhouse    Fees: varies

Service Type: Service Offered

This package contains a comprehensive blueprint for an affiliate program launch and can be tailored to the specific needs and goals of each company, ensuring that the affiliate program aligns with their overall marketing strategy and business objectives.

1. Market Analysis and Strategy Development:
- Comprehensive industry and market analysis.
- Identification of target audience and affiliate niches.
- Customized strategy for affiliate program implementation.

2. Affiliate Program Framework:
- Establishment of program terms and conditions.
- Creation of a commission structure (flat rate, percentage, tiered, etc.).
- Development of approval criteria for affiliates.
- Guidelines for affiliate promotion and marketing.

3. Technology and Platform Selection:
- Recommendations for affiliate tracking software.
- Integration strategies with existing company systems (CRM, eCommerce platforms, etc.).
- Guidance on automation tools for efficiency.

4. Marketing and Promotional Materials:
- Creation of affiliate marketing toolkits (banners, links, promotional content).
- Guidelines for brand consistency in affiliate marketing.
- Strategies for creating engaging and effective promotional materials.

5. Training and Support Resources:
- Development of training materials for affiliates (webinars, tutorials, documentation).
- Establishment of a support system for affiliate queries and issues.
- Regular updates and continuous education strategies.

6. Recruitment Plan for Affiliates:
- Strategies for identifying and recruiting high-quality affiliates.
- Outreach plan (social media, email marketing, networking events).
- Incentives and programs to attract top-performing affiliates.

7. Compliance and Legal Considerations:
- Guidance on legal requirements and regulations (FTC guidelines, GDPR, etc.).
- Development of a compliance monitoring system.
- Templates for necessary legal documents (contracts, disclosure statements).

8. Performance Tracking and Analytics:
- Setting up KPIs (Key Performance Indicators) and metrics for success evaluation.
- Guidance on tracking and analyzing affiliate performance.
- Strategies for data-driven decision-making.

9. Feedback and Optimization Processes:
- Systems for collecting feedback from affiliates.
- Regular review and optimization of the affiliate program.
- Techniques for continuous improvement based on performance data.

10. Launch and Implementation Support:
- Assistance with the initial launch of the affiliate program.
- Post-launch support and troubleshooting.
- Long-term strategic planning for growth and expansion.

11. Customized Reporting Tools:
- Tools and templates for reporting affiliate program performance.
- Customizable dashboards for real-time monitoring.

12. Networking and Community Building:
- Strategies for building a community among affiliates.
- Opportunities for networking and collaboration among affiliates.