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Roger Dooley

Austin, United States

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named a Top 3 Management Book of the Year by strategy+business) and the international bestseller Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley; now in 11 languages). He writes the popular blog Neuromarketing and a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing after the acquisition.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Dooley is currently focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation.

Available For: Advising, Speaking
Travels From: Austin, Texas
Speaking Topics: customer experience, loyalty, neuromarketing

Roger Dooley Points
Academic 0
Author 33
Influencer 337
Speaker 0
Entrepreneur 0
Total 370

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Customer Experience 30.98
Customer Loyalty 32.05
Marketing 31.07
AI

Industry Experience

Consumer Products
Financial Services & Banking
Healthcare
High Tech & Electronics
Higher Education & Research
Professional Services
Telecommunications

Publications

3 Article/Blogs
Cruise Ships Preview Post-Covid Marketing
Import from forbes.com
November 15, 2021
After a disastrous pandemic, cruise line companies are charting a path to recovery

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Tags: Customer Experience, Customer Loyalty, Marketing

Consumer Neuroscience Firms Smart Eye And IMotions Combine
Import from forbes.com
November 07, 2021
Smart Eye, a provider of behavior insight solutions, has acquired iMotions, creators of a software platform that collects and analyzes data from biometric sensors.

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Tags: Customer Experience, Customer Loyalty, Marketing

How Zoom Conquered Video Conferencing
Import from forbes.com
September 30, 2020
In 2020, Zoom grew so quickly that it became the default term for video conferencing. One key strategy drove them past their competitors.

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Tags: Customer Experience, Customer Loyalty, Marketing

10 Podcasts
Kevin Kelly’s 50-Year Project: Vanishing Asia
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January 12, 2022
Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culture and landscape, but he’s also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia. Kevi

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Tags: Customer Experience, Marketing, Customer Loyalty

Business Unusual with Nathalie Nahai
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January 07, 2022
In today’s episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology behind evolving consumer behaviors. Nathalie talks about the concept in the book Business Unusual, th

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Tags: Customer Experience, Marketing, Customer Loyalty

Sludge with Cass Sunstein
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December 24, 2021
Cass Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent o

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Tags: Customer Experience, Marketing, Customer Loyalty

The Referable Speaker with Andrew Davis
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October 26, 2021
Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC an

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Tags: Customer Experience, Customer Loyalty, Marketing

Online Neuromarketing with Thomas Zoëga Ramsøy
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July 29, 2021
Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and ne

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Tags: Customer Experience, Customer Loyalty, Marketing

A Minute to Think with Juliet Funt
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July 22, 2021
Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To

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Tags: Customer Experience, Customer Loyalty, Marketing

Hybrid Work and Leading Remote Teams with Gleb Tsipursky
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July 15, 2021
Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarkin

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Tags: Customer Experience, Customer Loyalty, Marketing

The Psychology of Incentives with Richelle Taylor
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July 08, 2021
Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10’s go-to-market strategy and its Incentives & Recognition business segment, which includes global rewards and technology development for One10’s propriety performance improvement

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Tags: Customer Experience, Customer Loyalty, Marketing

Be Exceptional with Body Language Expert Joe Navarro
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July 01, 2021
Before he became internationally recognized as one of the world’s foremost experts on body language, Joe Navarro was an eight-year-old refugee fleeing communist-controlled Cuba. In America, as a non-English speaker, he survived by observing others, eventually going on to lead a career as an FBI Sp

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Tags: Customer Experience, Customer Loyalty, Marketing

Badvertising – Why So Many Ads Suck, with Jim Morris
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June 24, 2021
Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flin

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Tags: Customer Experience, Customer Loyalty, Marketing

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Roger Dooley