Oct15
We’re facing more disruption than ever. From our tumultuous U.S. Presidential race to the adoption of generative AI and spatial and quantum computing—consumers have never been more connected, and the world has never moved faster. To deal with it, our instinct is to fall back on what we know—what we usually do or what we were taught to do— or play it safe—to stay within our comfort zone—when in fact, we should do the opposite. This is a time for a new genre of leader. This is the time to look further out on the horizon to prepare ourselves for what will come next.
In Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future (Wiley, October 15th) “one of the greatest digital analysts of our time” and Head of Global Innovation at ServiceNow Brian Solis empowers us to push past what we know so we can build something new. His research-backed tools, insights and lessons show how anyone can become an unstoppable leader, in both business and life.
The key is learning to “mindshift”—not just having a big aha! realization but creating a new way of life that enables us to see the opportunities ahead of us. For almost 30 years Solis has helped executives at companies like Uber, Airbnb, Walmart, and Coca-Cola in addition to celebrities such as Oprah, Shaq and Ashton Kutcher make this move, so they could understand and leverage (among other things) the relationship between emerging technology and society.
In Mindshift, Solis teaches how to:
Something better is out there, and a better tomorrow starts with a mindshift. Mindshift will be a critical resource for current and future leaders seeking to unlock new opportunities in business and beyond.
ABOUT BRIAN SOLIS
Head of Global Innovation at ServiceNow, Former VP of Global Innovation at Salesforce, Best-Selling Author, Digital Futurist, Silicon Valley Luminary
Futurist: Forbes heralded Brian Solis as “one of the more creative and brilliant business minds of our time." He was recently named a "top futurist speaker," by ReadWrite. ZDNet called him “one of the 21st century business world’s leading thinkers.”
Brian helps audiences understand the evolving, complex landscape of digital trends and how they impact our work, markets, and business over time. Whether it’s generative AI, AR/VR or and spatial computing, web3, the metaverse, IoT, digital twins, or robotics and autonomous vehicles and systems, Brian humanizes each wave of emergent disruption to help audiences understand trends and see themselves productively shaping the future. He helps shift people’s mindsets from being overwhelmed, confused, or intimidated to moving forward with curiosity, excitement, and imagination.
Digital Anthropologist: Brian is one of the industry’s first digital anthropologists who helped define the practice and humanized the trends. He observes how technology changes people’s behavior as leaders, employees, or customers and understands their aspirations, their values, how they make decisions, and how they want to work.
Through this research, Brian helps audiences empathize with different generations (Gen-Y, Z, Alpha) and understand how technology creates a cross-generational superset of people with similar behaviors, interests, and aspirations. Brian coined these important groups as Generation-Connected and Generation-Novel.
ServiceNow: Currently, Brian serves as the Head of Global Innovation at ServiceNow. In his role, he sets the strategic direction and programming for ServiceNow's Innovation and Executive Briefing Centers in Silicon Valley, New York, London, Paris, Sydney, and Singapore. Additionally, Brian designs and delivers engagements with customers to advise on digital and business innovation strategies. He writes for leading publications to help executives and customers understand technology and market trends and inspire business model innovation.
United Nations: Brian serves as a special adviser to the UN global innovation team. He develops workshops and keynotes that explore emergent trends and future scenarios, scenario strategies, skills development, and culture and leadership.
Salesforce: As the leader of Global Innovation at Salesforce, Brian gained a reputation as the “CxO Whisperer” because of his ability to translate shifting technology and market trends into actionable strategies. He also has a deep understanding of the challenges and opportunities facing companies and helps leaders think differently about current priorities and investments to future proof their organizations. Brian also partnered with leading brands to develop innovation pilots in service, L&D, and commerce, including applications that featured digital humans, 3D/immersive shopping and e-commerce powered by augmented reality.
Brian’s approach is personable and engaging. And as one event organizer recently put it, “Brian has a special gift to engage people and help everyone believe they can be part of change.” The Conference Board said it this way, “Brian is the futurist we all need now.”
He’s an eight-time, best-selling, and award-winning author and has published more than 60 research reports on the future of business, work, digital transformation and innovation across industries such as retail, healthcare, financial services, insurance, and public sector.
His blog, BrianSolis.com, is among the world’s leading business online resources to his 800,000 followers. Brian also contributes to Fast Company, ZDNet, Forbes, Worth, CIO, and Singularity University.
MINDSHIFT
Transform Leadership, Drive Innovation, and Reshape the Future
Wiley
October 15, 2024 * 304 pages * $28.00
978-1394198597
ADVANCE PRAISE FOR MINDSHIFT
"Mindshift is an essential read that reframes challenges as stepping stones to greatness. Embrace the unknown and become a leader who forges paths toward a better future. Brian Solis isn't just a trusted voice, he's a trailblazer who has repeatedly transformed organizations. This book is a powerful guide on 'how' to make a significant impact. Let this be your blueprint to inspire and lead the change our world desperately needs."
―Kara Goldin, Founder and Former CEO, Hint Inc.; Wall Street Journal bestselling Author of Undaunted; and Host of The Kara Goldin Show
"Brian Solis lays out an actionable plan for leaders to succeed in times of unprecedented change. This book gives you the tools to move your team forward regardless of the storms that come your way. You don't need extra funding, resources, or equipment to achieve big things in times of uncertainty...all you need is a Mindshift."
―Alison Levine, Adventurer, Explorer, and Mountaineer; New York Times bestselling Author of On The Edge; and Faculty, Thayer Leadership at West Point
"Step into the world of Mindshift, where leading futurist and expert trend-tracker Brian Solis presents a clearly written, highly prescriptive guide on mastering the art of foresight. While predicting the future may seem impossible, Solis proves otherwise in this must-read book!"
―Whitney Johnson, CEO, Disruption Advisors; and Wall Street Journal bestselling Author of Smart Growth: How to Grow Your People to Grow Your Company
"It's hard to argue against the need for a dramatic shift in how we think and act to thrive in a world reshaped by the disruptions of a world pandemic, OpenAI, and more. But how to actually do it remains a challenge. Brian Solis offers motivation and a guide to make change and innovation happen. Mindshift is an invaluable resource for leaders at all levels."
―Amy C. Edmondson, Novartis Professor of Leadership at Harvard Business School; and Author of Right Kind of Wrong: The Science of Failing Well
"As Henry Ford is reported to have said, 'Whether you believe you can do a thing or not, you are right.' In this entertaining, optimistic and useful book, Brian Solis offers a way to break out of what's expected of you, to end limiting beliefs, and to get ready to learn and master things you might not have thought were possible with tools and approaches we probably have lying around the house! I particularly appreciate the deft interweaving of examples from business for sure, but also from popular culture and daily life. You won't want to miss this!"
―Rita McGrath, Author of Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen