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Sara Roberts

My dad’s preventable death inspired me to build better. Now I help founders scale ethical, design-led HealthTech globally, unlocking new markets & millions in revenue. | 4x Founder (VC-backed & Bootstrapped) at Well Purposed

Edinburgh, United Kingdom

Sara Roberts is a seasoned entrepreneur, strategist, and thought leader with over 15 years’ experience building and scaling ventures at the intersection of health technology, ethical wellbeing, and innovation. A three-time founder, she has led both bootstrapped and venture-backed businesses across the UK, Africa, and the United States, consistently championing people- and planet-first approaches to growth.

Sara’s work centres on making healthcare more human, preventative, and inclusive. Following the loss of her father to a preventable illness, she became a vocal advocate for reshaping healthcare systems to prioritise long-term wellbeing and equity. Her professional expertise spans digital health, consumer behaviour change, regulatory strategy, and operational scale, particularly for Series A+ companies navigating complex markets.

She is the founder of Well Purposed, an advisory studio that partners with mission-driven HealthTech and FoodTech leaders to scale ethically and profitably. Through this work, she supports post-raise founders in unlocking new markets, forging high-value partnerships, and driving measurable impact—often resulting in 2–3x revenue growth.

Sara contributes actively to the global wellbeing ecosystem as a longstanding member of the WELL Nourishment Advisory at the International WELL Building Institute (IWBI), where she informs research and policy on nutrition and health-enabling environments. She has been recognised among the Top 50 Global Thought Leaders in Health & Wellness (Thinkers360), Top 10 in HealthTech, and Top 20 HealthTech Experts in the UK (Favikon).

Her work is informed by a deep commitment to ethical entrepreneurship, the responsible use of AI in healthcare, and inclusive innovation that serves diverse communities. Sara regularly advises founders, venture funds, and policy-makers on health equity, longevity science, and the future of preventative care.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Edinburgh
Speaking Topics: Startups, Longevity, Health & Wellbeing, Food Systems, Impact Business Models

Speaking Fee $5,000 (In-Person), $500 (Virtual)

Personal Speaking Website: www.justsararoberts.com
Sara Roberts Points
Academic 15
Author 149
Influencer 286
Speaker 33
Entrepreneur 330
Total 813

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Featured Videos

Cultivate Longevity & Prevent Burnout In The Startup Ecosystem With 3 x Exited Founder Sara Roberts
August 21, 2025
Well Purposed Founder Sara Roberts on Impact-Driven Leadership
August 21, 2025

Featured Topics

Entrepreneurship

I’m Sara Roberts, an award-winning, 3x founder and VC-backed entrepreneur with a proven track record of scaling businesses from inception to £10m ARR. I’ve worked across three verticals - Health/Wellbeing, Insights-as-a-Service (IaaS), and Innovation, and three continents: Europe, Africa, and the US.

We’re living in a world that’s changing faster than we realise, and it’s on us—the entrepreneurs, the dreamers, the doers and innovators—to step up.

If you’re ready to build a business that matters—one that leaves a legacy of positive change—let’s connect.

Whether it is sharing my journey, exploring the cultural differences working across different continents or sectors, or creating an impact led business, I have spoken on all aspects.

Some interesting facts:
- I left school at 13 due to severe bullying
- I am a serial founder
- I am a female founder that has raised investment (less than 2% of female entrepreneurs receive funding)

Health & Wellbeing

Did you know that 72% of entrepreneurs face mental health challenges?

That’s compared to just 48% of non-entrepreneurs. You’re walking a unique path, and it’s okay to admit that it’s tough. You don’t have to stay stuck though.

Small, intentional changes can make a world of difference.

Let me share what’s worked for me—not as a guru or an expert, but as someone who’s been in your shoes.

Longevity

We’re living longer and healthier lives.

This century alone, we’ve added 30 healthy years to life expectancy! But with this incredible achievement comes new challenges to navigate, especially in the workplace. To address these challenges, business leaders need to take proactive steps:

Promote Age Diversity:
- Ensure more experienced and mature employees have equal opportunities for advancement and are not discriminated against.
- Implement Flexible Work Arrangements: Offer part-time work, remote work, and phased retirement options to retain experienced employees.
- Invest in Lifelong Learning: Support lifelong learning for all employees to keep them relevant and engaged.
- Develop Succession Plans: Create comprehensive succession plans to capture and transfer knowledge.
- Foster an Inclusive Culture: Cultivate a workplace culture that values and respects employees of all ages.

The longevity challenge presents a wealth of opportunities for all. By embracing the contributions of older employees, businesses can tap into a wealth of knowledge and expertise. Building workplaces that are inclusive, diverse, and capable of harnessing the full potential of all employees, regardless of age, ensures we build a future where experience is valued, knowledge is preserved, and everyone has the opportunity to thrive.

Company Information

Company Type: Service Provider
Business Unit: Strategic Consultancy
Theatre: UK
Minimum Project Size: $5,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2025
Media Experience: 15 years
Last Media Training: 09/18/2024
Last Media Interview: 08/01/2025

Areas of Expertise

AI 30.59
AI Ethics 100
AI Governance 52.27
Business Strategy 32.74
Culture 30.04
Customer Experience
Design Thinking 31.12
Diversity and Inclusion
Education 30.84
Entrepreneurship 62.28
Future of Work
Health and Wellness 39.94
Healthcare 33.64
HealthTech 37.05
HR 30.28
Innovation 30.97
Leadership 31.20
Lean Startup
Personal Branding
Startups 32.64
Sustainability 30.50
Venture Capital 91.72

Industry Experience

Consumer Products
Healthcare
Other
Retail

Publications

1 Academic Certification
Pathway to Boardroom Programme
NuRole
July 01, 2025
Completed the 6-month professional development programme for aspiring non-executive directors.
This structured programme supports professionals in developing and advancing their non-executive careers. Designed to accelerate participants’ journey towards meaningful and impactful board roles

Credential ID https://www.nurole.com/

See credential

See publication

Tags: AI Governance, Entrepreneurship, Leadership

5 Academic Courses
ISO/IEC 42001:2023: Understanding and Implementing the Artificial Intelligence Management System (AIMS) Standard
LinkedIn
August 04, 2025

See publication

Tags: AI Ethics, AI Governance, Leadership

Imperial Venture Capital: Master Startup Funding and Investment Strategies
Imperial College Business School
August 07, 2024

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Tags: Entrepreneurship, Startups, Venture Capital

Imperial Venture Capital: Master Startup Funding and Investment Strategies
Imperial College Business School
July 21, 2024

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Tags: Entrepreneurship, Startups, Venture Capital

Venture Capital: Master Startup Funding and Investment Strategies
Imperial College Business School
July 02, 2024

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Tags: Entrepreneurship, Startups, Venture Capital

BA Hons
Leeds Beckett University
May 01, 2000

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Tags: Entrepreneurship, HealthTech, Venture Capital

5 Advisory Board Memberships
MATcelerate HEALTH Investment Committee
Sara Roberts
August 11, 2025
Part of the Investment Committee for the Henry Royce Institute’s Medical Materials Commercialisation programme - a national pilot connecting academia, clinicians, industry, and investors to accelerate biomedical materials innovation.

My role involves evaluating and approving proof-of-concept projects, guiding de-risking strategies, and ensuring alignment with clinical needs, regulatory pathways, and market potential. I provide strategic insight on scaling, commercialisation, and market adoption, while mentoring academic teams to navigate complex innovation pipelines. Together, we’re building a pipeline of transformative technologies in areas such as bioelectronics and complex wound care.

See publication

Tags: AI Ethics, HealthTech, Venture Capital

GRC World Forum
https://www.grcworldforums.com/
March 08, 2022
The leading global forum for thought leadership, collaboration, and actionable insights in the ever-evolving field of risk.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

WELL Task Force on COVID-19 and Other Respiratory Infections
WELL
May 01, 2020
The Task Force represents more than 500 experts that have heeded a global call to action to contribute their knowledge to inform the development of new Guidelines for Prevention and Preparedness, Resilience and Recovery to help business and building leaders around the world integrate actionable insights and proven strategies in the fight against COVID-19 and other respiratory infections. Our Task Force members span dozens of countries and hail from a variety of sectors and industries, including public health, government, academia and businesses worldwide, as well as global architecture, design, building science and real estate communities.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Global WELL Concept Advisor - Nourishment
International WELL Building Institute
May 01, 2018
As part of the WELL Nourishment Advisory, a small group of global experts, we leverage our collective expertise to transform buildings and communities and drive research agendas in ways that help people thrive, ensuring that WELL aligns with the latest industry and scientific research and meets user needs.

Nutrition plays a key role in health maintenance, weight management and chronic disease prevention. The Nourishment concept in WELL requires nutritional transparency, the availability of fruits and vegetables and encourages the creation of food environments where the healthiest choice is the easiest choice.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Non-Exec Director
Vision Ministries
September 01, 2006
Scottish charity working in Africa to equip through education, support through work initiatives and bring relief to those in extreme poverty through food, accommodation and medical assistance.

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Tags: Business Strategy, Entrepreneurship, Health and Wellness

3 Ambassadors
B Corp UK
B Corp UK
September 01, 2021
Delighted to serve as B Corp Ambassador alongside an engaging group of founders and CEOs of certified B Corporations in the UK. Our goal is to raise awareness of B Corp, promoting the global movement, sharing our journey and supporting other companies who believe that business can and should be a force for good.

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Tags: Business Strategy, Entrepreneurship, HealthTech

E2E
e2exchange
January 01, 2019
The underlying philosophy of E2Exchange is that entrepreneurs learn most from fellow entrepreneurs - those who have been there and done it. Through our partnerships, our members will also have the opportunity to pick up practical tools and insights to upscale their existing or planned ventures.

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Tags: Entrepreneurship, HealthTech, Venture Capital

Women's Enterprise Scotland
Women's Enterprise Scotland
November 01, 2017
Women’s Enterprise Scotland works to create an entrepreneurial environment where women-led businesses can flourish and grow.

Because more women-owned businesses in Scotland means more money for the economy. The stats speak for themselves. If the numbers of women-led businesses increased to equal those of men, our national bank balance would be at least 5% better off. That’s equivalent to a £7.6 billion boost to the economy, minimum.

To make the most of this opportunity for economic growth, and to improve the gender gap in Scottish entrepreneurial activity, Women’s Enterprise Scotland aims for nothing less than the creation of a new norm for women in business.

To do that, we at WES inspire and support women to start their own businesses, and grow them too. We advise and educate external partners, and advocate for gender-specific enterprise support. We seek to influence policy-makers and movers and shakers to recognise the economic contribution women-led business could make. And we champion women’s enterprise in the media, in Scottish society, and across the wider world.

Alongside our partners, Women’s Enterprise Scotland aims to create a commercial culture where women-led business ownership is not simply an aspiration, but becomes a truly attainable, attractive and achievable option for women everywhere.

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Tags: Entrepreneurship, HealthTech, Venture Capital

1 Analyst Report
Govt eases HFSS ad concerns
LinkedIn News
April 09, 2025
The UK government has confirmed that advertising highlighting brand messaging will be exempt from the upcoming HFSS (high fat, salt, sugar) ad ban, provided it doesn’t feature identifiable unhealthy products. The move follows retailer concerns over potential impacts on Christmas campaigns. Health minister Ashley Dalton encouraged brands to focus on non-product elements such as corporate values or customer experience. She added that enforcement will ultimately be up to regulators, giving brands some flexibility in how the rules are interpreted.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

90 Article/Blogs
We talk a lot about risk in healthtech. But here's what the UK’s HealthTech numbers really say.
Sara Roberts
August 27, 2025
We talk a lot about risk in healthtech. But here's what the UK’s HealthTech numbers really say.

168 exits vs. 61 failures
Nearly 30,000 people employed
£27.4B raised in equity
£865M in grants

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Tags: Entrepreneurship, Health and Wellness, HealthTech

We’re past the hype cycle. The AI "gold rush" in healthcare is over.
Sara Roberts
August 26, 2025
We’re past the hype cycle. The AI "gold rush" in healthcare is over. I’m working with founders right now who are doing things differently.

As a HealthTech founder, the real test is - can you prove value?

The AI health market is still booming, expected to hit $500B+ by 2032, but the winners are playing by a new playbook:

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Tags: AI Governance, Entrepreneurship, HealthTech

“Ready and Resourced” isn’t enough in HealthTech, it doesn't guarantee results.
Sara Roberts
August 25, 2025
“Ready and Resourced” isn’t enough in HealthTech, it doesn't guarantee results. Here's why:

96% of global healthcare executives say they’re ready to scale digital health.

But readiness doesn’t mean results.

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Tags: AI Ethics, Entrepreneurship, HealthTech

I’m not a coach. And I’m not here to give you generic advice.
Sara Roberts
August 24, 2025
I’m not a coach. And I’m not here to give you generic advice.
What I offer HealthTech founders is something else entirely - a second brain.

For scale, clarity, and impact.
Because Series A+ is a different game.

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Tags: AI Governance, Entrepreneurship, Healthcare

We have an unspoken crisis in healthtech. I've experienced it and it's tough. It's called founder loneliness.
Sara Roberts
August 23, 2025
We have an unspoken crisis in healthtech. I've experienced it and it's tough. It's called founder loneliness.

This pic?

Me, post raise, the morning after winning an award.

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Tags: Entrepreneurship, HealthTech, Startups

You’re not behind. You’re building in HealthTech.
Sara Roberts
August 22, 2025
You’re not behind. You’re building in HealthTech.
Ever heard the saying 'fail fast, fail cheap'? I don't believe it works for health.

In the early days of Healthy Nibbles it felt like everyone was moving faster than us...
…but I came to realise I was not alone. Or behind.

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Tags: AI Governance, Entrepreneurship, HealthTech

I used to think the hardest part of building was getting to Series A.
Sara Roberts
August 20, 2025
I used to think the hardest part of building was getting to Series A. But I’ve seen and experienced the real danger zone - and it’s not the start.

It’s the middle.

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Tags: Entrepreneurship, HealthTech, Startups

You can be vulnerable. Or you can be funded. But you can’t be both.
Sara Roberts
August 19, 2025
You can be vulnerable. Or you can be funded. But you can’t be both.
That’s the message I hear too many FemTech founders facing - even in 2025.

Investors want “relatable” stories.
Marketing teams want “personal” content.
But when women founders share their medical journeys behind their startups, they’re suddenly labelled too close to the problem.

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Tags: Entrepreneurship, HealthTech, Venture Capital

Let’s be honest - most VCs still don’t ???????????????????????? understand FemTech.
Sara Roberts
August 19, 2025
Let’s be honest - most VCs still don’t ???????????????????????? understand FemTech.
That’s not an insult. It’s a systemic blind spot.

Despite $28B in global market value, FemTech still accounts for just 1% of HealthTech investment.

And in Europe?

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Tags: Entrepreneurship, Healthcare, Startups

I’m fascinated by GPT-5. But I still want guardrails.
Sara Roberts
August 18, 2025
I’m fascinated by GPT-5. But I still want guardrails.

What happens when the most powerful AI in the world starts giving medical advice?

That’s the question I’ve been asking since GPT-5 launched and Sam Altman described it as a physician assistant that could save lives.

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Tags: AI Ethics, Entrepreneurship, HealthTech

All AI in healthcare will soon be regulated as a medical device.
Sara Roberts
August 13, 2025
All AI in healthcare will soon be regulated as a medical device.

And if you’re building in this space without accounting for that… you’re already behind.

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Tags: AI Governance, Entrepreneurship, Healthcare

What Dr. Florence Comite reminded me about longevity.
Sara Roberts
August 12, 2025
What Dr. Florence Comite reminded me about longevity.

Building in health can feel lonely. And then a conversation, podcast or experience provides a reset.

Last week, I was listening to Florence Comite’s podcast - a pioneer in longevity medicine with 30+ years of practice behind her.

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Tags: Entrepreneurship, Healthcare, Leadership

The gap I didn't just SEE but EXPERIENCED.
Sara Roberts
August 11, 2025
The gap I didn't just SEE but EXPERIENCED. There’s a moment after the raise where everything changes and no one prepares you for it.

You hit your target. You land the investor. The runway opens up.

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Tags: Entrepreneurship, HealthTech, Venture Capital

What if your gym did more than train you? What if it ???????????????????????????? you?
Sara Roberts
August 10, 2025
What if your gym did more than train you? What if it ???????????????????????????? you?

Life Time Inc.’s new Manhattan club isn’t just premium fitness, it’s diagnostic infrastructure. VO₂ max. RMR. Concierge health. It’s a clinic in disguise.

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Tags: AI Ethics, Entrepreneurship, HealthTech

What if your heart had a flight simulator?
Sara Roberts
August 09, 2025
What if your heart had a flight simulator?

Digital twins are changing how we treat and prevent cardiovascular disease. Instead of a one-size-fits-all protocol, clinicians can now simulate interventions ???????????????????????? they happen.

→ Virtual valve placements
→ Simulated ablation targets
→ AI-powered diagnostics tested in silico

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Tags: AI Governance, Entrepreneurship, HealthTech

I’ve seen it and experienced it – the funding lands, and everything gets harder. Here's why >
Sara Roberts
August 08, 2025

You raise the round. The team expands. The pressure builds.

This is the danger zone, where mistakes easily happen:
→ Hiring under pressure
→ Strategy gets replaced by survival
→ Founders stop sleeping (and stop thinking clearly)

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Tags: Entrepreneurship, HealthTech, Venture Capital

I’ve sat in board meetings where the deck became a weapon.
Sara Roberts
August 07, 2025
I’ve sat in board meetings where the deck became a weapon.

You raise your round.
Excitement.
Potential.
Energy.


But then it flips.

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Tags: Entrepreneurship, HealthTech, Venture Capital

I used to wear 4-hour sleep nights like a badge of honour.
Sara Roberts
August 05, 2025
I used to wear 4-hour sleep nights like a badge of honour. The mission always came first. Sleep could wait.
Until my data told me I was heading for burnout.

The cracks were evident:
→ HRV tanked
→ Cortisol spiked
→ My team felt the pressure too

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Tags: Design Thinking, Entrepreneurship, HealthTech

Today, only 15% of healthcare CEOs come from clinical backgrounds. But nearly 60% of physicians say they want to lead.
Sara Roberts
August 04, 2025
Today, only 15% of healthcare CEOs come from clinical backgrounds. But nearly 60% of physicians say they want to lead.

That’s not just a pipeline gap. It’s a blind spot.

These people:
→ Navigate chaos daily
→ Diagnose with limited data
→ Lead under relentless scrutiny
→ See human impact firsthand

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Tags: Entrepreneurship, HealthTech, Leadership

The Longevity Doctors Everyone’s Following, including me (and Why It Matters)
Sara Roberts
August 03, 2025
Wellness had influencers. Longevity has doctors. Think Dr Peter Attia. Dr Gabrielle Lyon. Dr Casey Means.

These doctors aren’t just clinicians, they’re brands.

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Tags: Entrepreneurship, HealthTech, Leadership

I don’t go to a clinic to work on my health. I do it from my kitchen.
Sara Roberts
August 02, 2025

Longevity doesn’t start in hospitals. It starts at home.

Think about it:
→ 76% of your time is spent indoors
→ Your home controls your light, sleep, air, food, stress and movement

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Tags: Design Thinking, Entrepreneurship, HealthTech

Amazon just launched home diagnostics. Not in the US or UK, but in India.
Sara Roberts
August 01, 2025
Amazon just launched home diagnostics. Not in the US or UK, but in India.

It barely made headlines. But it’s a signal founders can’t ignore.

Last month, Amazon rolled out 800+ blood tests across major Indian cities. Collected at home, results delivered within hours, all via the app.

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Tags: AI Ethics, Entrepreneurship, HealthTech

Most wellness products are focused on ???????????????? people do. But circadian science teaches us that ???????????????? we act might matter more.
Sara Roberts
July 31, 2025
I was jet-lagged, overcaffeinated, and under-rested when I realised: I hadn’t designed my ???????????? days to follow my biology.

And if I hadn’t, what about the users of our products?

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Tags: Design Thinking, Entrepreneurship, HealthTech

I don’t ask ChatGPT for medical advice - but millions do.
Sara Roberts
July 30, 2025
I don’t ask ChatGPT for medical advice - but millions do.

And now regulators are responding.

Illinois just passed a bill banning AI bots from impersonating therapists. It’s the first law of its kind, and a sign of what’s to come.

But there’s nuance to this. AI is already care’s first touchpoint.
We’re not starting with doctors anymore. We’re opening apps.
From journaling bots to symptom checkers, this is already the front line.

See publication

Tags: Entrepreneurship, Healthcare, HealthTech

There's a funding gap that shouldn't exist.
Sara Roberts
July 29, 2025
There's a funding gap that shouldn't exist.

I’ve raised millions. I’ve lost a business. But the stat that keeps me up at night?

Only 2% of VC health dollars go to women’s health.

While overall healthtech investment fell 27% last year, women’s health ???????????????? by 5%. Still, it remains sidelined, a “niche”, despite the fact that women represent ???????????????? ???????????? ???????????????????????????????????????? ???????????? 76% ???????? ???????????????????????? ????????????????????????????????????.

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Tags: Entrepreneurship, HealthTech, Venture Capital

37 Author Newsletters
The Gap No One Talks About - Until It’s Too Late
Well Purposed
August 15, 2025
There's a gap no-one talks about until it is too late. Those who've helped you raise are no longer there for the climb.

You landed the round.

You built the deck.

You convinced the investors.

And then… the real work begins.

In the latest Well Purposed newsletter, I uncover why this is a crucial stage for external support. Why you, as the founder, need strategic support.

See publication

Tags: Entrepreneurship, HealthTech, Venture Capital

Longevity Is Not a Tech Race. It’s a Care Revolution
Well Purposed
August 01, 2025
Longevity is being built for the top 1%. That’s not where the real revolution is.

Every week, I see new HealthTech decks.

AI biomarkers. Biohacking wearables. Full-stack longevity labs.

And yet, something’s missing:

Access
Equity
Real-world care

We're not short on innovation. But we are short on perspective.

See publication

Tags: AI Ethics, Entrepreneurship, Healthcare

Not Just Data: Why HealthTech Must Design for Decisions, Not Dashboards
Well Purposed
July 15, 2025
When I lost my father to a preventable illness, it shaped everything about how I approach health, business, and leadership. It taught me that information alone doesn’t save lives. We need to create an environment of action.

That’s the lens I bring to every founder I support through Well Purposed. HealthTech is still caught in a loop. We’ve made it easier than ever to see health patterns. But we haven’t made it much easier to change them.

See publication

Tags: Design Thinking, Entrepreneurship, HealthTech

The Longevity Illusion: Why Personalised Health Must Be Accessible to Matter
Well Purposed
July 01, 2025
Longevity is having a moment.

From AI-powered diagnostics to full-body scans and peptides promising cellular renewal - the industry is booming. TIME has launched a dedicated longevity vertical. Wellness summits are packed with panels on extending lifespan. Billionaires are investing millions in “bio-age reversal.”

But there is a stark and obvious problem: Longevity is becoming an exclusive conversation. A polished, premium, paywalled ideal, accessible to a few, aspirational for the many, heralded as the next identifier of wealth.

And we need to talk about it.

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Tags: Design Thinking, Entrepreneurship, HealthTech

Impact-Led Leadership: Embedding Meaning into the Machine
Well Purposed
June 15, 2025
The word “impact” gets thrown around so much it’s beginning to lose its shape. Brands talk about impact. Startups pitch it. Investors demand it. But too often, it is nothing more than a buzzword, a sticker on the side of businesses that were built to scale, not to serve.

For me, impact isn’t a marketing angle. It’s not something you "add on" once the business is proven or the board is happy.

Impact is the brief.

It always has been.

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Tags: Entrepreneurship, HealthTech, Sustainability

Design-Led Innovation in Health: A Lesson from 10+ Years Ago That Still Guides Me
Well Purposed
June 01, 2025
Over a decade ago, I was living in Kenya, immersed in a vibrant, complex landscape. During that time, an external team from the UK flew out to work on a new innovation project. They were bright, motivated, and deeply committed to making a difference.

But within weeks, the project started to

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Why Wellness Will Define Tomorrow’s Business Leaders
Well Purposed
May 15, 2025
The next generation of founders won't just hustle.
They'll focus on their wellbeing - and lead with clarity.
After 15+ years building and backing health ventures, I’ve learned this the hard way:

Tired brains make expensive decisions.
???? Your nervous system is leadership infrastructure.
Reflection isn’t fluffy, it’s financially strategic.

We can’t lead well if we’re not well. Does this resonate?

I believe that the founders who go the distance (and often repeat) are the ones who pause, question, recalibrate and look after themselves.

And yes - I firmly believe investors should be paying attention too!

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Tags: Entrepreneurship, Health and Wellness, Startups

The Founder's Secret to Staying Sane: Gratitude
Well Purposed
May 05, 2025
I’ve founded and scaled businesses across three continents. I’ve worked in markets as diverse as Kenya, the UK and the US, led teams through high-growth phases and moments of near-collapse, and experienced the kind of pressure most founders know intimately, the kind that sits in your chest and doesn’t leave when the laptop shuts.

There’s one habit that’s helped me stay grounded through it all. And no, it’s not a new productivity tool or a 5am routine.

It’s gratitude.

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Tags: Entrepreneurship, HealthTech, Startups

The Life of a Founder Pt. 6: Building Through Seasons
Well Purposed
April 15, 2025
The final piece in a six-part series.

The Life of a Founder Pt. 6: Building Through Seasons

We talk a lot about scaling.

Less about stamina.

Even less about seasons, and yet, that might be the most important lens a founder can adopt.

This is the final article in a six-part series delving into the life of a founder. Not one that glorifies the hustle culture, celebrates awards, or shares secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across three continents, as both a product and service innovator.

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Tags: Entrepreneurship, HealthTech, Startups

The Life of a Founder Pt. 5: Why Every Founder Needs a Brutally Honest Skills Audit
LinkedIn
April 01, 2025
This is the penultimate newsletter in a six-part series delving into the life of a founder. Not one that glorifies the hustle culture, celebrates awards, or shares secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across three continents, as both a product and service innovator.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

The Life of a Founder. Pt4. Sweat the Small Stuff.
Well Purposed
March 15, 2025
A report by Sifted.eu found that 90% of startups fail, and one of the top reasons is poor financial management. Yet, so many founders still wing it. They pitch to investors without knowing their burn rate or customer acquisition cost. They launch products without understanding their margins. They scale without a clear path to profitability.

This isn’t just bad business, it’s a disservice to your team, your customers, and yourself.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

The Life of a Founder. Pt3. Your Personal Brand is Your Foundation
LinkedIn
March 01, 2025
As founders, we pour our energy into building our businesses—crafting products, securing funding, and scaling teams. But in the process, we often neglect the most powerful tool at our disposal: ourselves.

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Tags: Entrepreneurship, Innovation, Startups

The Life of a Founder. Pt2. Protecting Your Health.
LinkedIn
February 15, 2025
Over the next three months, I’ll be sharing a six-part series delving into the life of a founder. This isn’t about glorifying hustle culture, celebrating awards, or sharing secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across two continents—as both a product and service innovator.

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Tags: Entrepreneurship, Innovation, Startups

The Life of a Founder. Pt1. What Are you Building?
LinkedIn
February 01, 2025
Over the next three months, I’ll be sharing a six-part series delving into the life of a founder. This isn’t about glorifying hustle culture, celebrating awards, or sharing secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across two continents—as both a product and service innovator.

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Tags: AI, Entrepreneurship, Innovation

One Year of Well Purposed
LinkedIn
December 15, 2024
What better way to celebrate the first year of Well Purposed with

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Tags: AI, Entrepreneurship, Innovation

Even in defeat, you can change the game.
LinkedIn
December 04, 2024
For those who have followed the Well Purposed journey, and those who are new, let me share a powerful personal story illustrating resilience and the potential to create transformation regardless of immediate outcomes.

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Tags: AI, Entrepreneurship, Innovation

How Old is 'Old'?
LinkedIn
November 20, 2024
Entrepreneurship isn't a young person's game.

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Tags: AI, Entrepreneurship, Innovation

The 3 C's of Leadership - Clarity, Confidence and Contemplation
LinkedIn
November 01, 2024
My time away paved the way for prolonged reflection on my journey, wisdom and insights from mentors and experts, and the ever-increasing challenges of leading a business. I returned with determination in my gut to not simply share generic content, but to share my lived experiences of leading businesses and working with clients. Lessons, experiences, and considerations, with the aim of providing helpful, real-world insights that can be applied.

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Tags: AI, Entrepreneurship, Innovation

Resting is not a waste of time
LinkedIn
October 01, 2024
I have a confession.

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Tags: AI, Entrepreneurship, Innovation

Have you mastered the art of reflection and adjustment?
LinkedIn
September 15, 2024
Your year starts strong. You've taken the time to set goals and have them firmly set in your sights.

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Tags: AI, Entrepreneurship, Innovation

Founders, it's time to leave comparison, strife, and fear behind to pursue your purpose.
LinkedIn
September 02, 2024
A busy couple of weeks have made their impact. Normally, this would have set my pulse racing and my anxiety levels sky high.

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Tags: AI, Entrepreneurship, Innovation

The Entrepreneur's Edition - Top 10 Things I Wish I'd Known Before I Started a Company.
Well Purposed
August 15, 2024
It's World Entrepreneurs Day on 21st August.

It prompted me to consider what I WISH I'd known before I started my businesses. And to share a couple of articles from the archives (so to speak).

10 Things I Wish I'd Known BEFORE I Started a Company
Everyone loves a list, right? Here's mine:

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Entrepreneurs - Just because we CAN build something, doesn't mean we SHOULD.
Well Purposed
August 01, 2024
Entrepreneurs and innovators wield the power to shape our future.

Yet with great power comes great responsibility.

Allow me to introduce the startup Friend.

Friend is a $99 AI-powered, always listening necklace designed to combat loneliness. An AI wearable designed to be the wearer's friend (but mostly an AI chatbot that lives inside the pendant). It always has an opinion to share about what’s going on around it, which it communicates using text messages and push notifications on the phone it’s paired to.

It exemplifies the peril and dangers of AI.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Imposter Syndrome - It's Time to Say Goodbye
Well Purposed
July 15, 2024
Entrepreneurship is fraught with challenges - YOU should not be one of them!

I understand, I have been there.

Pitching, leading a business, navigating highs and lows, and making hard choices. But then you realise that your biggest limiting factor is YOU, in the form of the self-doubting, “I'm-a-fraud” thought habits we call Imposter Syndrome.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Embracing the Longevity Challenge: A Call to Action for Entrepreneurs (And All Workplaces).
Well Purposed
July 01, 2024
We’re living longer and healthier lives.

This century alone, we’ve added 30 healthy years to life expectancy!

But with this incredible achievement comes new challenges to navigate, especially in the workplace.

Pension Funding Gap: With people living longer, pension systems are under strain. Spending on pensioners is forecast to surpass £170bn in less than four years, making it the second most expensive public spending item after the NHS.

Knowledge Gaps: Without proper succession planning, larger organisations risk losing critical knowledge when more experienced employees retire.

Navigating the new 'life stage': For the first time, a new 'life stage' has emerged driven by increased longevity. The 'third quarter' career is a place of excitement, energy, and confidence.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

3 Executives
Imperial College Business School
Imperial College Business School
June 01, 2024
Welcome to Imperial College Business School, part of one of the world’s leading universities. Our elite status is recognised by our rare triple accreditation from The Association to Advance Collegiate Schools of Business (AACSB), Association of MBAs (AMBA) and European Quality Improvement System (EQ ... see more

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Tags: Education, Entrepreneurship, Venture Capital

Chief of Staff
Jacqueline O'Donovan
February 12, 2024
Building on an established track record of entrepreneurial success and leadership, working with entrepreneur Jacqueline O'Donovan, I am leading the launch and positioning of the family office, responsible for steering a diverse portfolio of initiatives, ventures and investments, advocating for sustainability, diversity, and championing improved standards and environmental excellence.

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Tags: Entrepreneurship, HealthTech, Venture Capital

Cohort 16 - Goldman Sachs 10K Business Programme
Saïd Business School, University of Oxford
May 02, 2022
The Goldman Sachs 10,000 Small Businesses UK programme is designed to provide high-quality, practical education and business support to leaders of high-growth businesses.

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Tags: Business Strategy, Entrepreneurship, HealthTech

6 Founders
Intro - Expert
Intro
March 10, 2025
Book the world's most in-demand experts and get personalised advice over a video call.

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Tags: Entrepreneurship, HealthTech, Leadership

Well Purposed
Well Purposed
January 01, 2025
Empowering purpose-driven innovation for a healthier, more equitable future.

Business can be a force for good.

Working with founders and leaders in HealthTech, FoodTech, and impact sectors to build strategies that drive profitability while prioritising human health, equity, and sustainability. Through strategic consultancy, and advisory roles, Well Purposed helps you stay ahead of the curve and create lasting positive change.

For Founders:
Ready to build a business that thrives on purpose? Let’s collaborate to create both impact and profitability.

For Investors:
Support your portfolio, those who are reshaping industries for good. Partner with Well Purposed to grow and nurture high-impact ventures.

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Tags: AI, Entrepreneurship, HealthTech

Founding Member
Positive
June 01, 2020
Positive empowers businesses on their journey towards sustainability and regeneration.

Since 2020, we have brought together over 200 companies at the forefront of change and connected with more than 100 experts, academics, and leaders. By collecting their insights, learning collaboratively, and co-creating actionable tools, we aim to empower a regenerative and equitable paradigm.

Building on their wisdom and experience, we authored The Regenerative Enterprise, designed The Compass for Regenerative Business, and developed navigation tools to support practical business transformation.

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Tags: Business Strategy, Entrepreneurship, HealthTech

Healthy Nibbles
Healthy Nibbles
June 05, 2014
Healthy Nibbles is an impact-led company creating the future of food retail and wellbeing innovation as a health-focused foodservice company & insights platform reaching over 244m consumers annually. Healthy Nibbles has been awarded BCorp accreditation and Queen's Award for Sustainable Development, building an impressive client base including Transport for London, Vitality, Spotify, Three Mobile, and The Office Group.

Healthy Nibbles was conceptualised out of frustration. I was at my father's hospital bedside. Hungry at 3am, the only food I could find was in a vending machine serving the usual selection of crisps, chocolate bars and fizzy drinks. Right next to the machine a poster warned ‘diabetes and obesity kill’. And so the crumbs of an idea became the UK’s award winning answer to healthy-snacking.

The top 3 problems we solve:
• Consumer Health: People are time-poor, under pressure and unhealthy. Whilst the desire for sustainable healthy food is there and growing, accessing it at the right time, location and price is problematic. Healthy Nibbles are changing the narrative.

• Food Sustainability: 40% of food waste comes from business environments with consumers actively seeking sustainable product. Our autonomous retail / IaaS solutions solve this.

• Dynamic Insights: Retail reports are expensive, agency reports are arm’s length. Healthy Nibbles deliver real time, dynamic insights to support product innovation, consumption patterns, optimal brand engagement and advertising times/days.

Key Achievements:
• Business Growth: From MVP to £10m run rate, leading C-Suite client acquisition and engagement.

• Sustainability & Impact: Developed processes and systems building a transparent & sustainable business model.

• Health & Well-being: Conceptualised thoughtful and intentional client spaces that enhance human health and well-being.

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Tags: Entrepreneurship, HealthTech, Leadership

The Brand Tailors
The Brand Tailors
March 01, 2009
Founded The Brand Tailors, a consultancy that blends insight, strategy and imagination to unlock opportunity and deliver business impact.

Led projects across branding, innovation, project transformation, driving success through the lens of the customers, stakeholders and employees.

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Tags: Entrepreneurship, HealthTech, Leadership

Visergy
Visergy
January 01, 2001
£3m ARR Brand and innovation agency

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Tags: Business Strategy, Entrepreneurship, HealthTech

10 Industry Awards
Sustainability Entrepreneur of the Year 2022
Great British Entrepreneur Awards
November 01, 2022

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Tags: Entrepreneurship

Queen's Award for Enterprise - Sustainable Development 2022
Queen's Award for Enterprise
April 01, 2022
The Queen’s Awards for Enterprise are for outstanding achievement by UK businesses.

"For a small, young company, Healthy Nibbles demonstrates a wide, innovative and exemplary set of initiatives with impressive results which would be a major achievement for a company much larger. Healthy Nibbles is awarded the Queen's Award for Enterprise in Sustainable Development because it has combined a wide range of initiatives that tackle suppliers, products, and the direct impact of the company into a programme that is more than the sum of its parts with a commendable commitment to transparency."

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Tags: Entrepreneurship

IoD Director of the Year
Institute of Director
December 01, 2021
The Judging Panel loved the drive and commitment of Sara. Whilst there is true entrepreneurial spirit in the way she has developed and grown her business, the focus on sustainability remains authentic to doing the right thing by the planet, by her staff and by her customers. Great evidence presented showing that she leaves almost no stone unturned in the environmental and social performance of the company, as well as recognising the importance of providing clear transparency of the progress, and seeking the relevant accreditation to ensure she is not just talking the talk.

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Tags: Entrepreneurship

IoD Scotland Director of the Year
Institute of Directors
May 01, 2019
IoD Scotland is delighted to announce this year’s Awards shortlist – 47 business leaders who stood out from a strong field of nominations, representing a true cross section of industries and sectors operating across the length and breadth of Scotland.

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Tags: Entrepreneurship

Start Up Business Of The Year 2017
Business Women Scotland
October 01, 2017
The awards are important to celebrate and recognize women in business achieving great things. We know that there are many inspirational women in local communities and we would love to mark all their achievements. This award celebrates the entrepreneurial aptitude, vision, ambition, drive and commercial acumen to build a successful enterprise from start-up.

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Tags: Entrepreneurship

Business of the Year (less than 50 staff) 2017
The Scottish Women's Awards
August 01, 2017
The Scottish Women’s Awards 2017 aim to acknowledge and celebrate the achievements of women entrepreneurs, business women, professionals, civil servants, charity workers and many more that help make Scotland great.

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Tags: Entrepreneurship

Best Scottish Innovation
Scottish SME Business Awards
March 06, 2017
The inaugural Scottish SME Business Awards celebrate the amazing breadth of talent that SME enterprises have in this country. The awards attracted thousands of nominations from the public, who recognised the achievements of Scottish individuals and businesses.

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Tags: Entrepreneurship

New Start Business of the Year
WeDo Scotland
November 07, 2016
WeDO is one of Scotland’s most exclusive support and networking organisations for entrepreneurs. Membership is usually by invitation or referral. With an ethos of sharing knowledge, ideas and experiences, we support our members by facilitating introductions, giving guidance and help to facilitate business growth and organising relevant topic and discussion based events.

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Tags: HealthTech

Best Newcomer
The Vendies
July 06, 2015

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Tags: HealthTech

Britain's Best Loved Digital Brands - BRANDLOVE25 – Health
BrandLOVE
May 04, 2015
Reviewed hundreds of digital brands to compile the #BrandLove25 infographic, organising them by size based on their online social communities to come up with the Top 25 Digital Brands within Health

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Tags: HealthTech

12 Influencer Awards
Top 200 Creators · Health Tech & Healthcare Experts · LinkedIn · United Kingdom
Favikon
August 01, 2025

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Tags: HealthTech

Top 200 Creators · Health Tech & Healthcare Experts · United Kingdom
Favikon
August 01, 2025

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Tags: HealthTech

Top 200 Creators · Health Tech & Healthcare Experts · X · United Kingdom
Favikon
August 01, 2025

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Tags: HealthTech

Top 200 Creators · ???? Health & Medical · LinkedIn · United Kingdom
Favikon
August 01, 2025

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Tags: Healthcare

Top 200 Creators · Startups & Entrepreneurship · LinkedIn · United Kingdom
Favikon
August 01, 2025

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Tags: Entrepreneurship

Top 200 Creators · Business & Startups · LinkedIn · United Kingdom
Favikon
August 01, 2025

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Tags: Startups

Top 200 Creators · Health Tech & Healthcare Experts · LinkedIn · worldwide english
Favikon
August 01, 2025

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Tags: HealthTech

Top 200 Creators · Health Tech & Healthcare Experts · LinkedIn · Worldwide
Favikon
August 01, 2025

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Tags: HealthTech

Top Health & Medical Creators UK
Favikon
April 28, 2025
Favikon's Top 200 Creators on LinkedIn, as of May 6, 2025, include a mix of CEOs, thought leaders, entrepreneurs, and other influential figures. Favikon ranks creators based on engagement metrics like followers, comments, likes, and shares.

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Tags: HealthTech

Top 200 Creators - Startups & Entrepreneurship
Favikon
April 04, 2025
Top 200 Creators - Startups & Entrepreneurship

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Tags: Entrepreneurship

Top 50 Health & Medical Influencers on LinkedIn
Favikon
March 18, 2025

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Tags: HealthTech

Health Tech & Healthcare Experts
Flavikon
March 13, 2025
Top 50 Creators · Health Tech & Healthcare Experts · LinkedIn · United Kingdom

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Tags: HealthTech

9 Media Interviews
Episode #252 - From A Bite Of An Idea To An Award-Winning Health & Wellness Brand - with Sara...
Youtube
July 11, 2023
Another fascinating episode of ScaleUp Radio. Today I talked with Sara Roberts, who is the founder of Healthy Nibbles. And they pretty much do what it says on the tin - it's all about really good healthy eating and wellness advice, essentially aiming to drive health and well being throughout the nation

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Tags: Entrepreneurship, HealthTech

Sara Roberts - Founder&CEO of Heathy Nibbles
LOOP Casts
June 01, 2022
Ready to hear an inspiring story? Then our new podcast is the podcast for you! We will be talking to an amazing woman who built an impact-driven wellbeing business from the ground up. And she did all after seeing first-hand the unhealthy food options in a hospital vending machine. Meet the founder of Healthy Nibbles, Sara Roberts..

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Tags: Entrepreneurship, HealthTech

MEET SARA ROBERTS – CEO OF HEALTHY NIBBLES
Scottish Living Wage
September 21, 2021
We recently had the pleasure of catching up with Sara Roberts who took time out of her busy schedule to share her vision to improve the health of workers everywhere.

Sara is the founder and CEO of Healthy Nibbles, which provides healthier on-the-go and office-based food solutions, underpinned by personalised nutrition & data to support the wellbeing of teams. Prior to Healthy Nibbles, Sara founded a brand and innovation consultancy in Sub-Saharan Africa. Sara sits on both the Global Nourishment Advisory Board and Covid-19 Taskforce led by the International WELL Building Institute, is an Ambassador for Women’s Enterprise Scotland and is one of EY’s European Winning Women.

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Tags: Entrepreneurship, HealthTech, Startups

Creating healthy snacks and a healthier planet
New Food Magazine
March 08, 2021
This International Women’s Day, New Food hears from Sara Roberts, a female leader challenging the norm for small businesses on the stand against climate change.

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Tags: Entrepreneurship, HealthTech, Startups

Making healthier choices with DSIONS by Healthy Nibbles
The Data Lab
January 07, 2021
Case study on HealthTech spin out from Healthy Nibbles

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Tags: Entrepreneurship, Health and Wellness, HealthTech

How we did it: Meet the female founders who have pivoted their businesses to survive Covid
https://www.telegraph.co.uk/
November 19, 2020
On Women's Entrepreneurship Day 2020, business owners share their advice on how to thrive against the odds

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Sara Roberts : The Healthy Nibbles entrepreneur
Scottish Business Network
June 16, 2020
After an idyllic early childhood in New Zealand, Sara Roberts endured severe bullying when she returned to the UK, leading her to leave school at the age of just 14. That experience inspired her to succeed on her own terms, launch several businesses and thrive on her own self-reliance and resilience. Sara is now the entrepreneur behind Healthy Nibbles, providing healthy vending machines and snack boxes for the workplace and public spaces.

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Tags: Entrepreneurship, HealthTech

Enterprise Nation
Enterprise Nation
May 13, 2020
Healthy Nibbles provided offices with healthy vending machines to cut down on poor snacking habits at work. But when coronavirus hit and offices closed, founder Sara Roberts knew they had to pivot.

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Tags: Entrepreneurship, HealthTech, Venture Capital

A Mission to Improve the Health of Commuters and Workers Everywhere
Vegconomist
October 15, 2018
Vegconomist operate our English, German, and Spanish versions for almost a quarter million professionals working in plant-based, fermentation, cultivated food, or close sectors readers (220k unique visitors every month across all language sites (120k on .com alone), 19k+ newsletter subscribers, 50k+ LinkedIn followers). The team consists of around 15 people, most of them editors (yes, we are real people – you don’t just talk to ChatGPT). The daily motivation at work is our readers’ positive feedback as well as our goal to contribute to transforming the food system and creating a better world, one bite at a time.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

3 Panels
Stories from Scotland
Heriot Watt
April 01, 2025
A heartfelt thank you to my guests in my annual chat shows called "Stories from Scotland," the final sessions in our 2025 Business Skills courses for work-integrated learners in Scotland, and for campus-based undergraduates in Edinburgh, Dubai and Malaysia. My guests, some of whom have started multiple companies, talked about the inspiration for their start-ups, early set-backs, momentum, internationalisation, and the pressing issues facing women entrepreneurs. All of my guests are Women's Enterprise Scotland (WES) Ambassadors who have inspiring stories to tell. I have no doubt that one day some of our students will be recounting their start-up stories!

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Tags: Entrepreneurship, HealthTech, Startups

Investec ChangemakeHERS
Investec
March 23, 2023
Whatever goals and ambitions you have, knowing where you stand financially – and what that knowledge enables you to achieve – is crucial.

We’re excited to partner with The Women’s Chapter because we have a common belief that creating meaningful connections can help you to find inspired solutions to your business and personal challenges.

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Tags: Entrepreneurship, HealthTech, Startups

W.Talks: Women in Sustainability
The Women's Chapter
November 15, 2022
Join us for an informative online even where we will be covering all things sustainability and discussing B Corp Certification with the experts in the business.

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Tags: Entrepreneurship, HealthTech, Sustainability

4 Podcasts
Evolving My Brand: Journey of Workplace Wellness
n0bs Podcasts
March 04, 2024

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Tags: Entrepreneurship, HealthTech, Venture Capital

PODCAST EPISODE 15 IS OUT: SARA ROBERTS FROM HEALTHY NIBBLES
Standing on Giants
June 21, 2023
We love snacks! Especially in the UK, where 97% of us snack at least once a day. Over half of us snack 5 times a day! On a mission to transform the way we snack in public spaces and workplaces, Healthy Nibbles was founded by Sara Roberts, our guest today. A fiercely impressive entrepreneur and leader, she discusses

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Tags: Entrepreneurship, Sustainability

How It Started - with Sara Roberts
Startup Grind
March 02, 2022

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Tags: Entrepreneurship, HealthTech, Venture Capital

May Contain
May Contain
April 21, 2021
Sara Roberts is the Founder of Healthy Nibbles. I loved how open and honest Sara was on the podcast, I felt so empowered after hearing her speak about her life and different challenges she has faced and overcome. We spoke about the following topics on the podcast.

Mental health and how we cope with it
Story behind setting up Healthy Nibbles and setting up an allergy free snack box
The influence our parents had on us growing up
Overcoming bullying and finding that inner strength
Being an entrepreneur and the different challenges she has faced
Going to University and doing the first ever Event Management course

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Tags: Entrepreneurship, HealthTech, Startups

1 Quote
Junk food ad ban sparks Xmas fear
LinkedIn News
April 04, 2025
Bringing you the business news and insights you need to stay informed.

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Tags: Health and Wellness

5 Speaking Engagements
Stories from Scotland
Heriot Watt
April 01, 2024
A heartfelt thank you to my guests in my annual chat shows called "Stories from Scotland," the final sessions in our 2024 Business Skills courses for work-integrated learners in Scotland, and for campus-based undergraduates in Edinburgh, Dubai and Malaysia. My guests, some of whom have started multiple companies, talked about the inspiration for their start-ups, early set-backs, momentum, internationalisation, and the pressing issues facing women entrepreneurs. All of my guests are Women's Enterprise Scotland (WES) Ambassadors who have inspiring stories to tell. I have no doubt that one day some of our students will be recounting their start-up stories!

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Tags: Entrepreneurship, HealthTech, Startups

Good Time Station 3.0
Time Machine
June 27, 2023
It was our pleasure to have Sara speak at our event Good Time Station 3.0, in June 2023. Sara has given us an inspiring speech combined with her journey and the learning she gained over the years being a serial entrepreneur active in the impact business scene. Her view into the problems we are facing as a collective and the responsibility and opportunity businesses have to resolve them are insightful and powerful. Thank you Sara to be so open and generous to share :)

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Tags: Entrepreneurship, HealthTech, HR

LOOP Summit
Wellbees
June 23, 2023
Sara delivered a keynote for our LOOP Summit, an employee wellbeing conference that's being held for the 8th time in three different countries today. Her vulnerability combined with her authentic story inspired the audience and had 5/5 feedback!

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Tags: Entrepreneurship, HealthTech, HR

Stories from Scotland
Heriot Watt
April 03, 2023
A heartfelt thank you to my guests in my annual chat shows called "Stories from Scotland," the final sessions in our 2023 Business Skills courses for work-integrated learners in Scotland, and for campus-based undergraduates in Edinburgh, Dubai and Malaysia. My guests, some of whom have started multiple companies, talked about the inspiration for their start-ups, early set-backs, momentum, internationalisation, and the pressing issues facing women entrepreneurs. All of my guests are Women's Enterprise Scotland (WES) Ambassadors who have inspiring stories to tell. I have no doubt that one day some of our students will be recounting their start-up stories!

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Tags: Entrepreneurship, HealthTech, Startups

Scottish Business Network - London Chapter
Scottish Business Network
March 06, 2019

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Tags: Entrepreneurship, HealthTech, Venture Capital

5 Webinars
Great People Interview Series
Great People Interview Series
August 19, 2025
Impact isn’t something you tack on at the end; it’s something you build into the DNA of a business from day one. That’s exactly what Sara Roberts, Founder of Well Purposed, has been championing throughout her journey.

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Tags: Entrepreneurship, HealthTech, Leadership

Designing for Cultural Identity, Community, Inclusion, and Dignity
International WELL Building Institute
May 21, 2025
We’ll discuss:
How cultural identity and heritage influence wellbeing
What community means across different cultural lenses
How food, ritual, and celebration are reflected in WELL Certified spaces
The evolving conversation around neuroinclusion
And how design can honor history and foster dignity

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Tags: Design Thinking, Entrepreneurship, HealthTech

Cultivate Longevity and Prevent Burnout in the Startup Ecosystem
Rich Simple Human
May 02, 2025
Perfectionism can be destructive

Thankfully, 3 x founder Sara Roberts knows this and lays out how to manage and mitigate it.

In today's episode the necessity of reflection and the impact of hustle culture on decision-making.

Sara shares her personal experiences and insights on nurturing well-being while navigating the entrepreneurial landscape, emphasising the need for self-care and the art of reflection to enhance leadership and decision-making capabilities.

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Tags: Entrepreneurship, HealthTech, Startups

Rich Simple Human
Rich Simple Human
April 11, 2025
HUMAN, the podcast that explores the rich simplicity of being yourself. Are you a human being or a human doing? Join me as we dive into interviews, conversations, and practical exercises designed to help you grow more human, create emotional wealth, and find love, joy, and peace in the stillness.

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Tags: Entrepreneurship, HealthTech, Startups

Nutrition and gut health – an understanding of food and well-being
Core Recruitment
April 04, 2022
Harry Watmough - Co-Founder - Club Cultured Caroline Donoghue - Registered Nutritional Therapist - The Nutri Therapist Sara Roberts - Leader, Entrepreneur, Founder & CEO — Healthy Nibbles Alison Acerra - Founder, Business Strategist, Nutrition Coach - Strategic Nutrition Design Luxey Dayanandan - Head of Wellness and Nutrition - RA Group Jacqui McPeake - Allergen & Catering Specialist & Director – JACS Ltd

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Tags: Entrepreneurship, HealthTech, Startups

Thinkers360 Credentials

10 Badges

Radar

Blog

Opportunities

3 Business Consultings
Founder Reset Sprint

Location: Virtual or In Person    Fees: 5000

Service Type: Service Offered

Supporting Series A founders to stop spinning and start scaling in just 30 days. Feel clear and in control, with a powerful growth plan and founder reset that moves you forward.

- Founder's Pressure Diagnostic
- Rapid Growth Map
- 3-Hour Strategy Intensive
- 7-Day Access Window
- Final Briefing

Respond to this opportunity

The Embedded Strategist

Location: Virtual or In Person    Fees: 5000

Service Type: Service Offered

Take the guesswork out of growth with an embedded, high-trust advisor who operates inside your business, from boardroom to buyer.

- Deep-Dive Growth Assessment
- Integrated Strategic Roadmap
- Founder & Team Access (2x calls/month)
- Live Deal Support
- Scale Readiness Check

Respond to this opportunity

Global Growth Accelerator

Location: Virtual or In Person    Fees: 7500

Service Type: Service Offered

Go from post-raise pressure to repeatable growth, with a strategy and system that adds 2–3x market reach and unlocks multi-million-pound opportunities.

- Clarity Sprint
- Opportunity Mapping
- Execution Framework
- High-Trust Navigation
- Partnership Activation

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