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Sara Roberts

My dad’s preventable death inspired me to build better. Now I help founders scale ethical, design-led HealthTech globally, unlocking new markets & millions in revenue. | 4x Founder (VC-backed & Bootstrapped) at Well Purposed

Edinburgh, United Kingdom

Sara Roberts is a seasoned entrepreneur, strategist, and thought leader with over 15 years’ experience building and scaling ventures at the intersection of health technology, ethical wellbeing, and innovation. A three-time founder, she has led both bootstrapped and venture-backed businesses across the UK, Africa, and the United States, consistently championing people- and planet-first approaches to growth.

Sara’s work centres on making healthcare more human, preventative, and inclusive. Following the loss of her father to a preventable illness, she became a vocal advocate for reshaping healthcare systems to prioritise long-term wellbeing and equity. Her professional expertise spans digital health, consumer behaviour change, regulatory strategy, and operational scale, particularly for Series A+ companies navigating complex markets.

She is the founder of Well Purposed, an advisory studio that partners with mission-driven HealthTech and FoodTech leaders to scale ethically and profitably. Through this work, she supports post-raise founders in unlocking new markets, forging high-value partnerships, and driving measurable impact—often resulting in 2–3x revenue growth.

Sara contributes actively to the global wellbeing ecosystem as a longstanding member of the WELL Nourishment Advisory at the International WELL Building Institute (IWBI), where she informs research and policy on nutrition and health-enabling environments. She has been recognised among the Top 50 Global Thought Leaders in Health & Wellness (Thinkers360), Top 10 in HealthTech, and Top 20 HealthTech Experts in the UK (Favikon).

Her work is informed by a deep commitment to ethical entrepreneurship, the responsible use of AI in healthcare, and inclusive innovation that serves diverse communities. Sara regularly advises founders, venture funds, and policy-makers on health equity, longevity science, and the future of preventative care.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Edinburgh
Speaking Topics: Startups, Longevity, Health & Wellbeing, Food Systems, Impact Business Models

Sara Roberts Points
Academic 36
Author 172
Influencer 332
Speaker 65
Entrepreneur 350
Total 955

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Business Unit: Strategic Consultancy
Theatre: UK
Minimum Project Size: $5,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2025
Media Experience: 15 years
Last Media Training: 09/18/2024
Last Media Interview: 08/01/2025

Areas of Expertise

AI 30.59
AI Ethics 100
AI Governance 38.55
Business Strategy 32.72
Culture 30.04
Customer Experience
Design Thinking 31.09
Diversity and Inclusion
Education 30.84
Entrepreneurship 71.05
Future of Work
Generative AI 30.04
Health and Wellness 41.63
Healthcare 38.50
HealthTech 38.15
HR 30.28
Innovation 30.95
Leadership 32.22
Lean Startup
Personal Branding
Startups 33.08
Sustainability 30.50
Venture Capital 100

Industry Experience

Consumer Products
Healthcare
Other
Retail

Publications

2 Academic Awards
Cohort 16 - Goldman Sachs 10K Business Programme
Saïd Business School, University of Oxford
May 31, 2022
The Goldman Sachs 10,000 Small Businesses UK programme is designed to provide high-quality, practical education and business support to leaders of high-growth businesses.

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Tags: Entrepreneurship

EY Entrepreneurial Winning Women
EY
December 31, 2020
EY Entrepreneurial Winning Women is a program that identifies ambitious women entrepreneurs and provides them with advice, resources and access to unlock their full potential.

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Tags: Entrepreneurship

2 Academic Certifications
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LinkedIn
September 05, 2025
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Tags: AI Ethics, Entrepreneurship, HealthTech

Pathway to Boardroom Programme
NuRole
July 01, 2025
Completed the 6-month professional development programme for aspiring non-executive directors.
This structured programme supports professionals in developing and advancing their non-executive careers. Designed to accelerate participants’ journey towards meaningful and impactful board roles

Credential ID https://www.nurole.com/

See credential

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Tags: AI Governance, Entrepreneurship, Leadership

6 Academic Courses
How Generative AI Will Transform Healthcare
LinkedIn
September 05, 2025
Learning objectives
Explain how generative AI is playing a role in clinical documentation.
Articulate the driver for integrating generative AI into healthcare administration.
Describe how generative AI is improving accessibility and application of medical knowledge.
Examine challenges and mitigation strategies in generative AI for healthcare.
Analyze the potential benefits of applying advanced AI technology.

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Tags: Entrepreneurship, Generative AI, HealthTech

ISO/IEC 42001:2023: Understanding and Implementing the Artificial Intelligence Management System (AIMS) Standard
LinkedIn
August 04, 2025

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Tags: AI Ethics, AI Governance, Leadership

Imperial Venture Capital: Master Startup Funding and Investment Strategies
Imperial College Business School
August 07, 2024

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Tags: Entrepreneurship, Startups, Venture Capital

Imperial Venture Capital: Master Startup Funding and Investment Strategies
Imperial College Business School
July 21, 2024

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Tags: Entrepreneurship, Startups, Venture Capital

Venture Capital: Master Startup Funding and Investment Strategies
Imperial College Business School
July 02, 2024

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Tags: Entrepreneurship, Startups, Venture Capital

BA Hons
Leeds Beckett University
May 01, 2000

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Tags: Entrepreneurship, HealthTech, Venture Capital

5 Advisory Board Memberships
MATcelerate HEALTH Investment Committee
Sara Roberts
August 11, 2025
Part of the Investment Committee for the Henry Royce Institute’s Medical Materials Commercialisation programme - a national pilot connecting academia, clinicians, industry, and investors to accelerate biomedical materials innovation.

My role involves evaluating and approving proof-of-concept projects, guiding de-risking strategies, and ensuring alignment with clinical needs, regulatory pathways, and market potential. I provide strategic insight on scaling, commercialisation, and market adoption, while mentoring academic teams to navigate complex innovation pipelines. Together, we’re building a pipeline of transformative technologies in areas such as bioelectronics and complex wound care.

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Tags: AI Ethics, HealthTech, Venture Capital

GRC World Forum
https://www.grcworldforums.com/
March 08, 2022
The leading global forum for thought leadership, collaboration, and actionable insights in the ever-evolving field of risk.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

WELL Task Force on COVID-19 and Other Respiratory Infections
WELL
May 01, 2020
The Task Force represents more than 500 experts that have heeded a global call to action to contribute their knowledge to inform the development of new Guidelines for Prevention and Preparedness, Resilience and Recovery to help business and building leaders around the world integrate actionable insights and proven strategies in the fight against COVID-19 and other respiratory infections. Our Task Force members span dozens of countries and hail from a variety of sectors and industries, including public health, government, academia and businesses worldwide, as well as global architecture, design, building science and real estate communities.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Global WELL Concept Advisor - Nourishment
International WELL Building Institute
May 01, 2018
As part of the WELL Nourishment Advisory, a small group of global experts, we leverage our collective expertise to transform buildings and communities and drive research agendas in ways that help people thrive, ensuring that WELL aligns with the latest industry and scientific research and meets user needs.

Nutrition plays a key role in health maintenance, weight management and chronic disease prevention. The Nourishment concept in WELL requires nutritional transparency, the availability of fruits and vegetables and encourages the creation of food environments where the healthiest choice is the easiest choice.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Non-Exec Director
Vision Ministries
September 01, 2006
Scottish charity working in Africa to equip through education, support through work initiatives and bring relief to those in extreme poverty through food, accommodation and medical assistance.

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Tags: Business Strategy, Entrepreneurship, Health and Wellness

3 Ambassadors
B Corp UK
B Corp UK
September 01, 2021
Delighted to serve as B Corp Ambassador alongside an engaging group of founders and CEOs of certified B Corporations in the UK. Our goal is to raise awareness of B Corp, promoting the global movement, sharing our journey and supporting other companies who believe that business can and should be a force for good.

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Tags: Business Strategy, Entrepreneurship, HealthTech

E2E
e2exchange
January 01, 2019
The underlying philosophy of E2Exchange is that entrepreneurs learn most from fellow entrepreneurs - those who have been there and done it. Through our partnerships, our members will also have the opportunity to pick up practical tools and insights to upscale their existing or planned ventures.

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Tags: Entrepreneurship, HealthTech, Venture Capital

Women's Enterprise Scotland
Women's Enterprise Scotland
November 01, 2017
Women’s Enterprise Scotland works to create an entrepreneurial environment where women-led businesses can flourish and grow.

Because more women-owned businesses in Scotland means more money for the economy. The stats speak for themselves. If the numbers of women-led businesses increased to equal those of men, our national bank balance would be at least 5% better off. That’s equivalent to a £7.6 billion boost to the economy, minimum.

To make the most of this opportunity for economic growth, and to improve the gender gap in Scottish entrepreneurial activity, Women’s Enterprise Scotland aims for nothing less than the creation of a new norm for women in business.

To do that, we at WES inspire and support women to start their own businesses, and grow them too. We advise and educate external partners, and advocate for gender-specific enterprise support. We seek to influence policy-makers and movers and shakers to recognise the economic contribution women-led business could make. And we champion women’s enterprise in the media, in Scottish society, and across the wider world.

Alongside our partners, Women’s Enterprise Scotland aims to create a commercial culture where women-led business ownership is not simply an aspiration, but becomes a truly attainable, attractive and achievable option for women everywhere.

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Tags: Entrepreneurship, HealthTech, Venture Capital

1 Analyst Report
Govt eases HFSS ad concerns
LinkedIn News
April 09, 2025
The UK government has confirmed that advertising highlighting brand messaging will be exempt from the upcoming HFSS (high fat, salt, sugar) ad ban, provided it doesn’t feature identifiable unhealthy products. The move follows retailer concerns over potential impacts on Christmas campaigns. Health minister Ashley Dalton encouraged brands to focus on non-product elements such as corporate values or customer experience. She added that enforcement will ultimately be up to regulators, giving brands some flexibility in how the rules are interpreted.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

108 Article/Blogs
I've launched companies in 3 continents. Your ambition and hopes will only take you so far.
Sara Roberts
September 17, 2025
I've launched companies in 3 continents. Your ambition and hopes will only take you so far.

As Founders expansion is often on the radar. And whilst it is a key aspect of growth, the reality expansion is often the test that breaks companies.

When I launched Visergy into East Africa (my first major international launch), I learned three hard truths that have stayed with me:

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Tags: Entrepreneurship, HealthTech, Startups

Every founder faces this question: am I the right person to scale this company?
Sara Roberts
September 16, 2025
Every founder faces this question: am I the right person to scale this company?

It’s one of the hardest questions we ever ask ourselves, because it cuts straight to identity. We don’t just lead our ventures. In many ways, we are the company. We’ve fought for every sale, every investor meeting, every hire.

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Tags: Entrepreneurship, HealthTech, Startups

I used to think resilience meant never breaking. I was wrong.
Sara Roberts
September 14, 2025
I used to think resilience meant never breaking. I was wrong.

When my company collapsed in 2023 after being targeted by fraudulent investors, I thought it was the end of everything I had built. I’d poured years of work into scaling, and overnight, it was gone.

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Tags: Entrepreneurship, HealthTech, Startups

I like to take Saturday mornings slowly. Coffee, reflection, and writing.
Sara Roberts
September 13, 2025
I like to take Saturday mornings slowly. Coffee, reflection, and writing.

For years, being a founder meant being “always on.” I embraced the myth that if you weren’t working every hour, you weren’t serious. Hustle culture glorifies exhaustion as proof of ambition.

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Tags: Entrepreneurship, HealthTech, Startups

I don’t have all the answers. And that’s the point.
Sara Roberts
September 12, 2025
I don’t have all the answers. And that’s the point.

As founders, we’re often told we need to project certainty. Investors want a clear plan. Teams want confidence. The market wants leadership. But the truth is, nobody has all the answers, especially when you’re scaling fast.

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Tags: Entrepreneurship, HealthTech, Startups

Scaling isn’t just about growth. It’s about ???????????????????????????? ???????????????????? ????????????????????????????????.
Sara Roberts
September 11, 2025
Scaling isn’t just about growth. It’s about ???????????????????????????? ???????????????????? ????????????????????????????????.

When founders talk about scaling, they often focus on the upside: new markets, new customers, new funding. But in reality, scaling exposes every weakness in your business.

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Tags: Entrepreneurship, HealthTech, Startups

My father died from something that didn’t have to kill him.
Sara Roberts
September 10, 2025
My father died from something that didn’t have to kill him.

That single moment changed the course of my life. It made healthcare personal. Not a system. Not a policy debate. But the difference between being able to hug someone again - or never seeing them walk through the door.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

I've been a founder in my 20's, 30's and 40's.
Sara Roberts
September 09, 2025
I've been a founder in my 20's, 30's and 40's.

Here's why age is just a number.

The obsession with young founders is holding innovation back.

We're happy to celebrate the 20-something tech prodigy, but we overlook the 50-something founder.

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Tags: AI Ethics, Entrepreneurship, HealthTech

I’ve scaled ventures from £0 to £10m ARR. A key insight?
Sara Roberts
September 09, 2025
I’ve scaled ventures from £0 to £10m ARR. A key insight? Most founders underestimate one thing - distribution is harder than product.

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Tags: AI Ethics, Entrepreneurship, HealthTech

I’ve seen brilliant HealthTech ideas fail.
Sara Roberts
September 08, 2025
I’ve seen brilliant HealthTech ideas fail.
Not because the product was bad. Not because the team wasn’t smart. But because the founders ignored a simple truth: you need three kinds of fit to scale.

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Tags: AI Ethics, Entrepreneurship, HealthTech

I used to think resilience meant never breaking.
Sara Roberts
September 06, 2025
I used to think resilience meant never breaking.

I was wrong.

When my father died from a preventable illness, I told myself I had to be strong. Keep moving. Build something meaningful so no one else would face what he did.

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Tags: Entrepreneurship, HealthTech, Startups

I’ve built £10M+ ARR ventures. But I’ll never build one again without this:
Sara Roberts
September 05, 2025
I’ve built £10M+ ARR ventures. But I’ll never build one again without this:

Not a co-founder.
Not a finished product.
Not even early revenue.

Distribution.

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Tags: Entrepreneurship, HealthTech, Venture Capital

I’m tired of watching founders burn out while investors clap from the sidelines. The “resilient founder” archetype has become toxic.
Sara Roberts
September 03, 2025
I’m tired of watching founders burn out while investors clap from the sidelines.
The “resilient founder” archetype has become toxic.

Sleep 4 hours. Smile through layoffs. Break down, rebuild, repeat. Somehow, that’s become the badge of honour, the way we measure the success of a founder.

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Tags: Entrepreneurship, HealthTech, Venture Capital

I didn’t set out to start another company. I set out to heal and reflect.
Sara Roberts
September 02, 2025
I didn’t set out to start another company. I set out to heal and reflect.

Too many HealthTech founders reach Series A with vision but no real partner. Not another consultant, but someone who’s walked the road - built, scaled, fallen, rebuilt. Someone who knows what it’s like to fight for survival and still think globally and strategically.

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Tags: AI Ethics, Entrepreneurship, HealthTech

I built Well Purposed because it’s what I wish I’d had when I was building.
Sara Roberts
August 31, 2025
I built Well Purposed because it’s what I wish I’d had when I was building.

As a 4x founder, I’ve lived the scale-up chaos, trying to meet investor milestones while building something meaningful, navigating compliance, and leading teams while feeling deeply alone at the top.

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Tags: AI Ethics, Entrepreneurship, HealthTech

When I raised for my last scaleup, post-raise fatigue hit hard. And then I realised I wasn't alone!
Sara Roberts
August 30, 2025
When I raised for my last scaleup, post-raise fatigue hit hard. And then I realised I wasn't alone!

Post-raise fatigue is real. Founders go from pitching VCs to firefighting operations, all while trying to “act like a scaleup.”
But there’s a stark reality. What got you to this stage won't get you to Series B.

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Tags: Entrepreneurship, HealthTech, Venture Capital

If you're founded in Healthtech, you need to understand that interoperability isn’t just a technical issue, it is also the gatekeeper to health system transformation
Sara Roberts
August 29, 2025
If you're founded in Healthtech, you need to understand that interoperability isn’t just a technical issue, it is also the gatekeeper to health system transformation.

91% of global healthcare executives name interoperability as their top barrier to digital transformation.

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Tags: AI Ethics, Entrepreneurship, HealthTech

I don’t sell hours. I build value by fixing what no one else wants to touch (and being the kind of support I needed).
Sara Roberts
August 28, 2025
I don’t sell hours. I build value by fixing what no one else wants to touch (and being the kind of support I needed).


Most Series A HealthTech founders are trapped in a strange paradox. They're 'ready to scale'… but nobody tells them what that actually looks like, or supports them through the process.

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Tags: AI Ethics, Entrepreneurship, HealthTech

We talk a lot about risk in healthtech. But here's what the UK’s HealthTech numbers really say.
Sara Roberts
August 27, 2025
We talk a lot about risk in healthtech. But here's what the UK’s HealthTech numbers really say.

168 exits vs. 61 failures
Nearly 30,000 people employed
£27.4B raised in equity
£865M in grants

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Tags: Entrepreneurship, Health and Wellness, HealthTech

We’re past the hype cycle. The AI "gold rush" in healthcare is over.
Sara Roberts
August 26, 2025
We’re past the hype cycle. The AI "gold rush" in healthcare is over. I’m working with founders right now who are doing things differently.

As a HealthTech founder, the real test is - can you prove value?

The AI health market is still booming, expected to hit $500B+ by 2032, but the winners are playing by a new playbook:

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Tags: AI Governance, Entrepreneurship, HealthTech

“Ready and Resourced” isn’t enough in HealthTech, it doesn't guarantee results.
Sara Roberts
August 25, 2025
“Ready and Resourced” isn’t enough in HealthTech, it doesn't guarantee results. Here's why:

96% of global healthcare executives say they’re ready to scale digital health.

But readiness doesn’t mean results.

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Tags: AI Ethics, Entrepreneurship, HealthTech

I’m not a coach. And I’m not here to give you generic advice.
Sara Roberts
August 24, 2025
I’m not a coach. And I’m not here to give you generic advice.
What I offer HealthTech founders is something else entirely - a second brain.

For scale, clarity, and impact.
Because Series A+ is a different game.

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Tags: AI Governance, Entrepreneurship, Healthcare

We have an unspoken crisis in healthtech. I've experienced it and it's tough. It's called founder loneliness.
Sara Roberts
August 23, 2025
We have an unspoken crisis in healthtech. I've experienced it and it's tough. It's called founder loneliness.

This pic?

Me, post raise, the morning after winning an award.

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Tags: Entrepreneurship, HealthTech, Startups

You’re not behind. You’re building in HealthTech.
Sara Roberts
August 22, 2025
You’re not behind. You’re building in HealthTech.
Ever heard the saying 'fail fast, fail cheap'? I don't believe it works for health.

In the early days of Healthy Nibbles it felt like everyone was moving faster than us...
…but I came to realise I was not alone. Or behind.

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Tags: AI Governance, Entrepreneurship, HealthTech

I used to think the hardest part of building was getting to Series A.
Sara Roberts
August 20, 2025
I used to think the hardest part of building was getting to Series A. But I’ve seen and experienced the real danger zone - and it’s not the start.

It’s the middle.

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Tags: Entrepreneurship, HealthTech, Startups

42 Author Newsletters
The HealthTech Scaling Playbook: How Founders Break the 2–3× Growth Barrier
Linkedin
November 01, 2025
Most founders don’t fail because their product isn’t good.

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Tags: Entrepreneurship, HealthTech, Leadership

Equitable Health: Reimagining Access for All
Linkedin
October 15, 2025
The wealthier you are, the healthier you live. That’s the uncomfortable truth at the heart of modern healthcare.

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Tags: Entrepreneurship, HealthTech, Leadership

Longevity for All: Smarter Systems, Not Just More Signals
Linkedin
October 01, 2025
Fifteen years ago, one of my first big-stage talks was about data and wisdom. Back then, I argued that we were chasing numbers without asking the bigger question: “What problem are we trying to solve?”

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Tags: Entrepreneurship, HealthTech, Leadership

The Reflective Founder
Well Purposed
September 15, 2025
In 2023, I lost my company to fraud. Out of that collapse came clarity.

Losing something you’ve built from the ground up is devastating. For me, it wasn’t just a business, it was years of work, a £10m ARR pipeline, and a team I believed in.

But the unexpected happened - that loss became the foundation for something new. It forced me to rethink resilience, purpose, and what I actually stand for as a founder.

Today's edition of Well Purposed - The Reflective Founder is not
about the shiny metrics or press releases. It’s about the truths of entrepreneurship we rarely talk about. The losses, the grief, the doubts, and the lessons that come from rebuilding.

If you’re a founder, investor, or leader who wants more than surface-level stories, I’d love you to join me.

Subscribe to Well Purposed for honest insights on scaling, resilience, and purpose.

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Tags: Entrepreneurship, HealthTech, Venture Capital

Preparing for Q4 in HealthTech: From Surviving to Scaling
Sara Roberts
September 01, 2025
There's a freshness to Autumn, that is similar to Spring. Over summer, I’ve been speaking to a lot of HealthTech founders and found similarities across the conversations, that paves the way for preparation, and a stronger, intentional Q4.

“We’ve survived the shakeout. But how do we scale from here?”

This is the question that matters.

Here’s what I’m seeing across the founders I work with at Well Purposed, and how your next 90 days could define your next 3 years.

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Tags: AI Ethics, Entrepreneurship, HealthTech

The Gap No One Talks About - Until It’s Too Late
Well Purposed
August 15, 2025
There's a gap no-one talks about until it is too late. Those who've helped you raise are no longer there for the climb.

You landed the round.

You built the deck.

You convinced the investors.

And then… the real work begins.

In the latest Well Purposed newsletter, I uncover why this is a crucial stage for external support. Why you, as the founder, need strategic support.

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Tags: Entrepreneurship, HealthTech, Venture Capital

Longevity Is Not a Tech Race. It’s a Care Revolution
Well Purposed
August 01, 2025
Longevity is being built for the top 1%. That’s not where the real revolution is.

Every week, I see new HealthTech decks.

AI biomarkers. Biohacking wearables. Full-stack longevity labs.

And yet, something’s missing:

Access
Equity
Real-world care

We're not short on innovation. But we are short on perspective.

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Tags: AI Ethics, Entrepreneurship, Healthcare

Not Just Data: Why HealthTech Must Design for Decisions, Not Dashboards
Well Purposed
July 15, 2025
When I lost my father to a preventable illness, it shaped everything about how I approach health, business, and leadership. It taught me that information alone doesn’t save lives. We need to create an environment of action.

That’s the lens I bring to every founder I support through Well Purposed. HealthTech is still caught in a loop. We’ve made it easier than ever to see health patterns. But we haven’t made it much easier to change them.

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Tags: Design Thinking, Entrepreneurship, HealthTech

The Longevity Illusion: Why Personalised Health Must Be Accessible to Matter
Well Purposed
July 01, 2025
Longevity is having a moment.

From AI-powered diagnostics to full-body scans and peptides promising cellular renewal - the industry is booming. TIME has launched a dedicated longevity vertical. Wellness summits are packed with panels on extending lifespan. Billionaires are investing millions in “bio-age reversal.”

But there is a stark and obvious problem: Longevity is becoming an exclusive conversation. A polished, premium, paywalled ideal, accessible to a few, aspirational for the many, heralded as the next identifier of wealth.

And we need to talk about it.

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Tags: Design Thinking, Entrepreneurship, HealthTech

Impact-Led Leadership: Embedding Meaning into the Machine
Well Purposed
June 15, 2025
The word “impact” gets thrown around so much it’s beginning to lose its shape. Brands talk about impact. Startups pitch it. Investors demand it. But too often, it is nothing more than a buzzword, a sticker on the side of businesses that were built to scale, not to serve.

For me, impact isn’t a marketing angle. It’s not something you "add on" once the business is proven or the board is happy.

Impact is the brief.

It always has been.

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Tags: Entrepreneurship, HealthTech, Sustainability

Design-Led Innovation in Health: A Lesson from 10+ Years Ago That Still Guides Me
Well Purposed
June 01, 2025
Over a decade ago, I was living in Kenya, immersed in a vibrant, complex landscape. During that time, an external team from the UK flew out to work on a new innovation project. They were bright, motivated, and deeply committed to making a difference.

But within weeks, the project started to

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Why Wellness Will Define Tomorrow’s Business Leaders
Well Purposed
May 15, 2025
The next generation of founders won't just hustle.
They'll focus on their wellbeing - and lead with clarity.
After 15+ years building and backing health ventures, I’ve learned this the hard way:

Tired brains make expensive decisions.
???? Your nervous system is leadership infrastructure.
Reflection isn’t fluffy, it’s financially strategic.

We can’t lead well if we’re not well. Does this resonate?

I believe that the founders who go the distance (and often repeat) are the ones who pause, question, recalibrate and look after themselves.

And yes - I firmly believe investors should be paying attention too!

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Tags: Entrepreneurship, Health and Wellness, Startups

The Founder's Secret to Staying Sane: Gratitude
Well Purposed
May 05, 2025
I’ve founded and scaled businesses across three continents. I’ve worked in markets as diverse as Kenya, the UK and the US, led teams through high-growth phases and moments of near-collapse, and experienced the kind of pressure most founders know intimately, the kind that sits in your chest and doesn’t leave when the laptop shuts.

There’s one habit that’s helped me stay grounded through it all. And no, it’s not a new productivity tool or a 5am routine.

It’s gratitude.

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Tags: Entrepreneurship, HealthTech, Startups

The Life of a Founder Pt. 6: Building Through Seasons
Well Purposed
April 15, 2025
The final piece in a six-part series.

The Life of a Founder Pt. 6: Building Through Seasons

We talk a lot about scaling.

Less about stamina.

Even less about seasons, and yet, that might be the most important lens a founder can adopt.

This is the final article in a six-part series delving into the life of a founder. Not one that glorifies the hustle culture, celebrates awards, or shares secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across three continents, as both a product and service innovator.

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Tags: Entrepreneurship, HealthTech, Startups

The Life of a Founder Pt. 5: Why Every Founder Needs a Brutally Honest Skills Audit
LinkedIn
April 01, 2025
This is the penultimate newsletter in a six-part series delving into the life of a founder. Not one that glorifies the hustle culture, celebrates awards, or shares secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across three continents, as both a product and service innovator.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

The Life of a Founder. Pt4. Sweat the Small Stuff.
Well Purposed
March 15, 2025
A report by Sifted.eu found that 90% of startups fail, and one of the top reasons is poor financial management. Yet, so many founders still wing it. They pitch to investors without knowing their burn rate or customer acquisition cost. They launch products without understanding their margins. They scale without a clear path to profitability.

This isn’t just bad business, it’s a disservice to your team, your customers, and yourself.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

The Life of a Founder. Pt3. Your Personal Brand is Your Foundation
LinkedIn
March 01, 2025
As founders, we pour our energy into building our businesses—crafting products, securing funding, and scaling teams. But in the process, we often neglect the most powerful tool at our disposal: ourselves.

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Tags: Entrepreneurship, Innovation, Startups

The Life of a Founder. Pt2. Protecting Your Health.
LinkedIn
February 15, 2025
Over the next three months, I’ll be sharing a six-part series delving into the life of a founder. This isn’t about glorifying hustle culture, celebrating awards, or sharing secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across two continents—as both a product and service innovator.

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Tags: Entrepreneurship, Innovation, Startups

The Life of a Founder. Pt1. What Are you Building?
LinkedIn
February 01, 2025
Over the next three months, I’ll be sharing a six-part series delving into the life of a founder. This isn’t about glorifying hustle culture, celebrating awards, or sharing secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across two continents—as both a product and service innovator.

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Tags: AI, Entrepreneurship, Innovation

One Year of Well Purposed
LinkedIn
December 15, 2024
What better way to celebrate the first year of Well Purposed with

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Tags: AI, Entrepreneurship, Innovation

Even in defeat, you can change the game.
LinkedIn
December 04, 2024
For those who have followed the Well Purposed journey, and those who are new, let me share a powerful personal story illustrating resilience and the potential to create transformation regardless of immediate outcomes.

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Tags: AI, Entrepreneurship, Innovation

How Old is 'Old'?
LinkedIn
November 20, 2024
Entrepreneurship isn't a young person's game.

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Tags: AI, Entrepreneurship, Innovation

The 3 C's of Leadership - Clarity, Confidence and Contemplation
LinkedIn
November 01, 2024
My time away paved the way for prolonged reflection on my journey, wisdom and insights from mentors and experts, and the ever-increasing challenges of leading a business. I returned with determination in my gut to not simply share generic content, but to share my lived experiences of leading businesses and working with clients. Lessons, experiences, and considerations, with the aim of providing helpful, real-world insights that can be applied.

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Tags: AI, Entrepreneurship, Innovation

Resting is not a waste of time
LinkedIn
October 01, 2024
I have a confession.

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Tags: AI, Entrepreneurship, Innovation

Have you mastered the art of reflection and adjustment?
LinkedIn
September 15, 2024
Your year starts strong. You've taken the time to set goals and have them firmly set in your sights.

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Tags: AI, Entrepreneurship, Innovation

3 Executives
Imperial College Business School
Imperial College Business School
June 01, 2024
Welcome to Imperial College Business School, part of one of the world’s leading universities. Our elite status is recognised by our rare triple accreditation from The Association to Advance Collegiate Schools of Business (AACSB), Association of MBAs (AMBA) and European Quality Improvement System (EQ ... see more

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Tags: Education, Entrepreneurship, Venture Capital

Chief of Staff
Jacqueline O'Donovan
February 12, 2024
Building on an established track record of entrepreneurial success and leadership, working with entrepreneur Jacqueline O'Donovan, I am leading the launch and positioning of the family office, responsible for steering a diverse portfolio of initiatives, ventures and investments, advocating for sustainability, diversity, and championing improved standards and environmental excellence.

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Tags: Entrepreneurship, HealthTech, Venture Capital

Cohort 16 - Goldman Sachs 10K Business Programme
Saïd Business School, University of Oxford
May 02, 2022
The Goldman Sachs 10,000 Small Businesses UK programme is designed to provide high-quality, practical education and business support to leaders of high-growth businesses.

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Tags: Business Strategy, Entrepreneurship, HealthTech

7 Founders
Founding Memver
Sara Roberts
September 05, 2025
FemHealthX - a newly formed community bringing together angel investors passionate about women's health.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Intro - Expert
Intro
March 10, 2025
Book the world's most in-demand experts and get personalised advice over a video call.

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Tags: Entrepreneurship, HealthTech, Leadership

Well Purposed
Well Purposed
January 01, 2025
Empowering purpose-driven innovation for a healthier, more equitable future.

Business can be a force for good.

Working with founders and leaders in HealthTech, FoodTech, and impact sectors to build strategies that drive profitability while prioritising human health, equity, and sustainability. Through strategic consultancy, and advisory roles, Well Purposed helps you stay ahead of the curve and create lasting positive change.

For Founders:
Ready to build a business that thrives on purpose? Let’s collaborate to create both impact and profitability.

For Investors:
Support your portfolio, those who are reshaping industries for good. Partner with Well Purposed to grow and nurture high-impact ventures.

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Tags: AI, Entrepreneurship, HealthTech

Founding Member
Positive
June 01, 2020
Positive empowers businesses on their journey towards sustainability and regeneration.

Since 2020, we have brought together over 200 companies at the forefront of change and connected with more than 100 experts, academics, and leaders. By collecting their insights, learning collaboratively, and co-creating actionable tools, we aim to empower a regenerative and equitable paradigm.

Building on their wisdom and experience, we authored The Regenerative Enterprise, designed The Compass for Regenerative Business, and developed navigation tools to support practical business transformation.

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Tags: Business Strategy, Entrepreneurship, HealthTech

Healthy Nibbles
Healthy Nibbles
June 05, 2014
Healthy Nibbles is an impact-led company creating the future of food retail and wellbeing innovation as a health-focused foodservice company & insights platform reaching over 244m consumers annually. Healthy Nibbles has been awarded BCorp accreditation and Queen's Award for Sustainable Development, building an impressive client base including Transport for London, Vitality, Spotify, Three Mobile, and The Office Group.

Healthy Nibbles was conceptualised out of frustration. I was at my father's hospital bedside. Hungry at 3am, the only food I could find was in a vending machine serving the usual selection of crisps, chocolate bars and fizzy drinks. Right next to the machine a poster warned ‘diabetes and obesity kill’. And so the crumbs of an idea became the UK’s award winning answer to healthy-snacking.

The top 3 problems we solve:
• Consumer Health: People are time-poor, under pressure and unhealthy. Whilst the desire for sustainable healthy food is there and growing, accessing it at the right time, location and price is problematic. Healthy Nibbles are changing the narrative.

• Food Sustainability: 40% of food waste comes from business environments with consumers actively seeking sustainable product. Our autonomous retail / IaaS solutions solve this.

• Dynamic Insights: Retail reports are expensive, agency reports are arm’s length. Healthy Nibbles deliver real time, dynamic insights to support product innovation, consumption patterns, optimal brand engagement and advertising times/days.

Key Achievements:
• Business Growth: From MVP to £10m run rate, leading C-Suite client acquisition and engagement.

• Sustainability & Impact: Developed processes and systems building a transparent & sustainable business model.

• Health & Well-being: Conceptualised thoughtful and intentional client spaces that enhance human health and well-being.

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Tags: Entrepreneurship, HealthTech, Leadership

The Brand Tailors
The Brand Tailors
March 01, 2009
Founded The Brand Tailors, a consultancy that blends insight, strategy and imagination to unlock opportunity and deliver business impact.

Led projects across branding, innovation, project transformation, driving success through the lens of the customers, stakeholders and employees.

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Tags: Entrepreneurship, HealthTech, Leadership

Visergy
Visergy
January 01, 2001
£3m ARR Brand and innovation agency

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Tags: Business Strategy, Entrepreneurship, HealthTech

10 Industry Awards
Sustainability Entrepreneur of the Year 2022
Great British Entrepreneur Awards
November 01, 2022

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Tags: Entrepreneurship

Queen's Award for Enterprise - Sustainable Development 2022
Queen's Award for Enterprise
April 01, 2022
The Queen’s Awards for Enterprise are for outstanding achievement by UK businesses.

"For a small, young company, Healthy Nibbles demonstrates a wide, innovative and exemplary set of initiatives with impressive results which would be a major achievement for a company much larger. Healthy Nibbles is awarded the Queen's Award for Enterprise in Sustainable Development because it has combined a wide range of initiatives that tackle suppliers, products, and the direct impact of the company into a programme that is more than the sum of its parts with a commendable commitment to transparency."

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Tags: Entrepreneurship

IoD Director of the Year
Institute of Director
December 01, 2021
The Judging Panel loved the drive and commitment of Sara. Whilst there is true entrepreneurial spirit in the way she has developed and grown her business, the focus on sustainability remains authentic to doing the right thing by the planet, by her staff and by her customers. Great evidence presented showing that she leaves almost no stone unturned in the environmental and social performance of the company, as well as recognising the importance of providing clear transparency of the progress, and seeking the relevant accreditation to ensure she is not just talking the talk.

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Tags: Entrepreneurship

IoD Scotland Director of the Year
Institute of Directors
May 01, 2019
IoD Scotland is delighted to announce this year’s Awards shortlist – 47 business leaders who stood out from a strong field of nominations, representing a true cross section of industries and sectors operating across the length and breadth of Scotland.

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Tags: Entrepreneurship

Start Up Business Of The Year 2017
Business Women Scotland
October 01, 2017
The awards are important to celebrate and recognize women in business achieving great things. We know that there are many inspirational women in local communities and we would love to mark all their achievements. This award celebrates the entrepreneurial aptitude, vision, ambition, drive and commercial acumen to build a successful enterprise from start-up.

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Tags: Entrepreneurship

Business of the Year (less than 50 staff) 2017
The Scottish Women's Awards
August 01, 2017
The Scottish Women’s Awards 2017 aim to acknowledge and celebrate the achievements of women entrepreneurs, business women, professionals, civil servants, charity workers and many more that help make Scotland great.

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Tags: Entrepreneurship

Best Scottish Innovation
Scottish SME Business Awards
March 06, 2017
The inaugural Scottish SME Business Awards celebrate the amazing breadth of talent that SME enterprises have in this country. The awards attracted thousands of nominations from the public, who recognised the achievements of Scottish individuals and businesses.

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Tags: Entrepreneurship

New Start Business of the Year
WeDo Scotland
November 07, 2016
WeDO is one of Scotland’s most exclusive support and networking organisations for entrepreneurs. Membership is usually by invitation or referral. With an ethos of sharing knowledge, ideas and experiences, we support our members by facilitating introductions, giving guidance and help to facilitate business growth and organising relevant topic and discussion based events.

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Tags: HealthTech

Best Newcomer
The Vendies
July 06, 2015

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Tags: HealthTech

Britain's Best Loved Digital Brands - BRANDLOVE25 – Health
BrandLOVE
May 04, 2015
Reviewed hundreds of digital brands to compile the #BrandLove25 infographic, organising them by size based on their online social communities to come up with the Top 25 Digital Brands within Health

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Tags: HealthTech

14 Influencer Awards
Top 20 HealthTech experts
Favikon
September 08, 2025
Thrilled to be recognised as one of the Top 20 HealthTech experts in the UK

Unlike many “influencer lists,” this ranking is data-driven. Favikon’s methodology looks beyond popularity, combining:
Authenticity (real engagement, legitimacy)
Authority (expertise and impact)
Network (connections across HealthTech leaders & brands)
Mentions & recognition in the ecosystem
Overall contribution to advancing HealthTech

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Tags: HealthTech

Favikon Spotlight
Favikon
September 02, 2025
Entrepreneur and Advocate for Women's Health and Wellbeing

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Tags: Entrepreneurship

Top 200 Creators · Health Tech & Healthcare Experts · LinkedIn · United Kingdom
Favikon
August 01, 2025

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Tags: HealthTech, Healthcare

Top 200 Creators · Health Tech & Healthcare Experts · United Kingdom
Favikon
August 01, 2025

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Tags: HealthTech, Healthcare

Top 200 Creators · Health Tech & Healthcare Experts · X · United Kingdom
Favikon
August 01, 2025

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Tags: HealthTech, Healthcare

Top 200 Creators · ???? Health & Medical · LinkedIn · United Kingdom
Favikon
August 01, 2025

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Tags: Healthcare

Top 200 Creators · Startups & Entrepreneurship · LinkedIn · United Kingdom
Favikon
August 01, 2025

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Tags: Entrepreneurship

Top 200 Creators · Business & Startups · LinkedIn · United Kingdom
Favikon
August 01, 2025

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Tags: Startups

Top 200 Creators · Health Tech & Healthcare Experts · LinkedIn · worldwide english
Favikon
August 01, 2025

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Tags: HealthTech, Healthcare

Top 200 Creators · Health Tech & Healthcare Experts · LinkedIn · Worldwide
Favikon
August 01, 2025

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Tags: HealthTech, Healthcare

Top Health & Medical Creators UK
Favikon
April 28, 2025
Favikon's Top 200 Creators on LinkedIn, as of May 6, 2025, include a mix of CEOs, thought leaders, entrepreneurs, and other influential figures. Favikon ranks creators based on engagement metrics like followers, comments, likes, and shares.

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Tags: HealthTech

Top 200 Creators - Startups & Entrepreneurship
Favikon
April 04, 2025
Top 200 Creators - Startups & Entrepreneurship

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Tags: Entrepreneurship

Top 50 Health & Medical Influencers on LinkedIn
Favikon
March 18, 2025

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Tags: HealthTech

Health Tech & Healthcare Experts
Flavikon
March 13, 2025
Top 50 Creators · Health Tech & Healthcare Experts · LinkedIn · United Kingdom

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Tags: HealthTech, Healthcare

1 Keynote
Startup Grind - An Evening with
Startup Grind
January 27, 2022
260M+ End Users, 1,000+ Healthy Snack Varieties & A Sustainable, Healthy Workplace

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Tags: Entrepreneurship, HealthTech, Leadership

23 Media Interviews
Sara Roberts: Turning setbacks into purpose-driven entrepreneurship.
House of Fuzia
September 01, 2025
Sara Roberts is a serial entrepreneur whose journey reflects resilience, grit, and the power of turning life’s challenges into purposeful ventures. From starting her first business in East Africa to building health-focused innovations and now guiding founders at the critical scaling stage, Sara’s story is one of determination and impact. Humans of Fuzia is proud to feature her, as her experiences of overcoming setbacks and creating ethical, impact-driven businesses will inspire our community of over 5 million members who believe in supporting women through both He for She and She for She.

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Tags: Entrepreneurship, HealthTech, Venture Capital

Episode #252 - From A Bite Of An Idea To An Award-Winning Health & Wellness Brand - with Sara...
Youtube
July 11, 2023
Another fascinating episode of ScaleUp Radio. Today I talked with Sara Roberts, who is the founder of Healthy Nibbles. And they pretty much do what it says on the tin - it's all about really good healthy eating and wellness advice, essentially aiming to drive health and well being throughout the nation

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Tags: Entrepreneurship, HealthTech

Great British Entrepreneur Awards – The winners!
SME Web
November 29, 2022
This year’s most exceptional UK business leaders have been named at the Great British Entrepreneur Awards 2022 Grand Final. The programme, in partnership with Starling Bank, has recognised the UK’s most inspiring entrepreneurial success stories for a decade and developed a community-oriented network of alumni which grows year on year.

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Tags: Entrepreneurship, HealthTech, Leadership

Great British Entrepreneur Awards
Skills Wales
November 21, 2022
Finalist in the Sustainability Entrepreneur category for Scotland.

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Tags: Entrepreneurship, HealthTech, Leadership

Healthy Nibbles announced as finalist for Great British Entrepreneur Awards
High Growth Scotland
November 18, 2022
A START Up Loans-backed business owner from Scotland has been announced as a finalist for the Great British Entrepreneurship Awards.

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Tags: Entrepreneurship, HealthTech, Leadership

WomenLed Wonder: In conversation with Sara Roberts
Women's Chapter
September 01, 2022
Healthy Nibbles grew out of frustration. Founder, Sara Roberts, was at her father’s hospital bedside. Hungry at 3am, the only food she could find was in a vending machine serving the usual selection of crisps, chocolate bars and fizzy drinks.

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Tags: Entrepreneurship, HealthTech, Leadership

Sara Roberts - Founder&CEO of Heathy Nibbles
LOOP Casts
June 01, 2022
Ready to hear an inspiring story? Then our new podcast is the podcast for you! We will be talking to an amazing woman who built an impact-driven wellbeing business from the ground up. And she did all after seeing first-hand the unhealthy food options in a hospital vending machine. Meet the founder of Healthy Nibbles, Sara Roberts..

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Tags: Entrepreneurship, HealthTech

Healthy Nibbles launch Europe's first BCorp Vending Machine in London
Business News
March 01, 2022
As part of its ongoing commitment to sustainability, pioneering health and wellness brand, Healthy Nibbles, has announced today the launch of Europe's first BCorp vending machine in London, at Good News, a space championing brands that use business as a force for good.

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Tags: Entrepreneurship, HealthTech, Leadership

Who are the top 32 ESG pioneers in the UK?
Business leader
December 07, 2021
For our latest Top 32 list, we’ve profiled the UK’s leading ESG (Environmental, Social, and Governance) businesses and the senior figures that lead them.Following the fallout of COP26 and the business community’s shift to a more sustainable and socially-conscious future, these businesses have shone through as leading the way within their respective industries.How have the top 32 been chosen?We asked our readership to suggest companies and individuals who deserved to have the spotlight shined on them for what they are achieving in the ESG space.

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Tags: Entrepreneurship, HealthTech, Leadership

MEET SARA ROBERTS – CEO OF HEALTHY NIBBLES
Scottish Living Wage
September 21, 2021
We recently had the pleasure of catching up with Sara Roberts who took time out of her busy schedule to share her vision to improve the health of workers everywhere.

Sara is the founder and CEO of Healthy Nibbles, which provides healthier on-the-go and office-based food solutions, underpinned by personalised nutrition & data to support the wellbeing of teams. Prior to Healthy Nibbles, Sara founded a brand and innovation consultancy in Sub-Saharan Africa. Sara sits on both the Global Nourishment Advisory Board and Covid-19 Taskforce led by the International WELL Building Institute, is an Ambassador for Women’s Enterprise Scotland and is one of EY’s European Winning Women.

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Tags: Entrepreneurship, HealthTech, Startups

The link between purpose-led businesses, ‘B Corp’ certification and the Better Business Act
Pinsent Masons
April 13, 2021
The introduction of the Better Business Act (BBA) in the UK would elevate the importance of a company’s purpose to the way it operates and further drive the environmental, social and corporate governance (ESG) agenda.

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Tags: Entrepreneurship, HealthTech, Leadership

Will women-led start-ups power the UK’s post-Covid recovery?
Speciality Food Magazine
March 15, 2021
Small Business Britain predicts a fresh wave of female entrepreneurs will be hitting the market after the pandemic

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Tags: Entrepreneurship, HealthTech, Leadership

Creating healthy snacks and a healthier planet
New Food Magazine
March 08, 2021
This International Women’s Day, New Food hears from Sara Roberts, a female leader challenging the norm for small businesses on the stand against climate change.

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Tags: Entrepreneurship, HealthTech, Startups

Making healthier choices with DSIONS by Healthy Nibbles
The Data Lab
January 07, 2021
Case study on HealthTech spin out from Healthy Nibbles

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Tags: Entrepreneurship, Health and Wellness, HealthTech

How we did it: Meet the female founders who have pivoted their businesses to survive Covid
https://www.telegraph.co.uk/
November 19, 2020
On Women's Entrepreneurship Day 2020, business owners share their advice on how to thrive against the odds

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Tags: Entrepreneurship, Health and Wellness, HealthTech

Sara Roberts : The Healthy Nibbles entrepreneur
Scottish Business Network
June 16, 2020
After an idyllic early childhood in New Zealand, Sara Roberts endured severe bullying when she returned to the UK, leading her to leave school at the age of just 14. That experience inspired her to succeed on her own terms, launch several businesses and thrive on her own self-reliance and resilience. Sara is now the entrepreneur behind Healthy Nibbles, providing healthy vending machines and snack boxes for the workplace and public spaces.

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Tags: Entrepreneurship, HealthTech

We meet British food entrepreneurs who are thinking on their feet in lockdown
This is Money
May 17, 2020
The world is looking very different from how it did a few months ago, before coronavirus struck and sent economies into meltdown.

As a result, the country's army of small businesses is having to take a leaf out of Darwin's book – and adapt to survive.

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Tags: Entrepreneurship, HealthTech, Leadership

Enterprise Nation
Enterprise Nation
May 13, 2020
Healthy Nibbles provided offices with healthy vending machines to cut down on poor snacking habits at work. But when coronavirus hit and offices closed, founder Sara Roberts knew they had to pivot.

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Tags: Entrepreneurship, HealthTech, Venture Capital

Vending redefined: The rise of healthy vending machines
WELL
October 25, 2019
Sara Roberts was at the bedside of her father in a hospital when she went on a search for a snack. Being that it was 3:00 am, the only food available was from a vending machine. There were no healthy choices despite a nearby poster that read “diabetes and obesity kill.” This juxtaposition, and her personal journey to wellness, drew Sara to the vending industry, an industry that hasn’t seen innovation or revolution in many years.

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Tags: Entrepreneurship, HealthTech, Leadership

EY supports female entrepreneurs
DiversityQ
October 02, 2019
10 female entrepreneurs across the UK included in EY Entrepreneurial Winning Women class of 2019.

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Tags: Entrepreneurship, HealthTech, Venture Capital

A Mission to Improve the Health of Commuters and Workers Everywhere
Vegconomist
October 15, 2018
Vegconomist operate our English, German, and Spanish versions for almost a quarter million professionals working in plant-based, fermentation, cultivated food, or close sectors readers (220k unique visitors every month across all language sites (120k on .com alone), 19k+ newsletter subscribers, 50k+ LinkedIn followers). The team consists of around 15 people, most of them editors (yes, we are real people – you don’t just talk to ChatGPT). The daily motivation at work is our readers’ positive feedback as well as our goal to contribute to transforming the food system and creating a better world, one bite at a time.

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Tags: Entrepreneurship, Health and Wellness, HealthTech

The 20 women to watch in Scotland
Business Insider
May 14, 2018
Insider reveals its list of the rising stars of women in business

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Tags: Entrepreneurship, HealthTech, Venture Capital

Healthy Nibbles founder to become start-up ambassador
Herald Scotland
June 07, 2016
Healthy Nibbles is one of six start-up businesses that will be showcased as one of the Government-backed Start Up Loans Company’s top success stories and inspiring businesses.

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Tags: Entrepreneurship, HealthTech, Leadership

4 Panels
Stories from Scotland
Heriot Watt
April 01, 2025
A heartfelt thank you to my guests in my annual chat shows called "Stories from Scotland," the final sessions in our 2025 Business Skills courses for work-integrated learners in Scotland, and for campus-based undergraduates in Edinburgh, Dubai and Malaysia. My guests, some of whom have started multiple companies, talked about the inspiration for their start-ups, early set-backs, momentum, internationalisation, and the pressing issues facing women entrepreneurs. All of my guests are Women's Enterprise Scotland (WES) Ambassadors who have inspiring stories to tell. I have no doubt that one day some of our students will be recounting their start-up stories!

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Tags: Entrepreneurship, HealthTech, Startups

Investec ChangemakeHERS
Investec
March 23, 2023
Whatever goals and ambitions you have, knowing where you stand financially – and what that knowledge enables you to achieve – is crucial.

We’re excited to partner with The Women’s Chapter because we have a common belief that creating meaningful connections can help you to find inspired solutions to your business and personal challenges.

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Tags: Entrepreneurship, HealthTech, Startups

W.Talks: Women in Sustainability
The Women's Chapter
November 15, 2022
Join us for an informative online even where we will be covering all things sustainability and discussing B Corp Certification with the experts in the business.

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Tags: Entrepreneurship, HealthTech, Sustainability

SCOTTISH BUSINESS LEADERSHIP CONFERENCE
Edinburgh Connections
June 24, 2020
Scottish businesses are adapting to the changes of a locked down society: working, meeting and conferencing from home, trading online or contactless from existing premises.

But leadership is about more than adapting to changes. It’s about creating the conditions we will all need in order to thrive in the post-Covid 19 “new normal”.

A recent report from Consultancy UK reveals that consumer confidence and trust is shifting away from global brands towards local companies. This trend towards localisation presents opportunities for Scottish SMEs and entrepreneurs. This is our time.

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Tags: Entrepreneurship, HealthTech, Leadership

4 Podcasts
Evolving My Brand: Journey of Workplace Wellness
n0bs Podcasts
March 04, 2024

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Tags: Entrepreneurship, HealthTech, Venture Capital

PODCAST EPISODE 15 IS OUT: SARA ROBERTS FROM HEALTHY NIBBLES
Standing on Giants
June 21, 2023
We love snacks! Especially in the UK, where 97% of us snack at least once a day. Over half of us snack 5 times a day! On a mission to transform the way we snack in public spaces and workplaces, Healthy Nibbles was founded by Sara Roberts, our guest today. A fiercely impressive entrepreneur and leader, she discusses

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Tags: Entrepreneurship, Sustainability

How It Started - with Sara Roberts
Startup Grind
March 02, 2022

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Tags: Entrepreneurship, HealthTech, Venture Capital

May Contain
May Contain
April 21, 2021
Sara Roberts is the Founder of Healthy Nibbles. I loved how open and honest Sara was on the podcast, I felt so empowered after hearing her speak about her life and different challenges she has faced and overcome. We spoke about the following topics on the podcast.

Mental health and how we cope with it
Story behind setting up Healthy Nibbles and setting up an allergy free snack box
The influence our parents had on us growing up
Overcoming bullying and finding that inner strength
Being an entrepreneur and the different challenges she has faced
Going to University and doing the first ever Event Management course

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Tags: Entrepreneurship, HealthTech, Startups

1 Quote
Junk food ad ban sparks Xmas fear
LinkedIn News
April 04, 2025
Bringing you the business news and insights you need to stay informed.

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Tags: Health and Wellness

9 Speaking Engagements
Essential Business Lessons from a 3x Founder with Sara Roberts
No Bullsh*t Talks
August 08, 2024
Sara Roberts is a 3x founder, who now helps other entrepreneurs with their business growth. In this episode, we explore each of Sara's businesses and what went well and what didn't. Plus, how she was able to navigate the worst possible times and come out of it on the other side in one piece. She provides great insight to any founder looking to grow their business and not make fatal mistakes.

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Tags: Entrepreneurship, HealthTech, Leadership

Stories from Scotland
Heriot Watt
April 01, 2024
A heartfelt thank you to my guests in my annual chat shows called "Stories from Scotland," the final sessions in our 2024 Business Skills courses for work-integrated learners in Scotland, and for campus-based undergraduates in Edinburgh, Dubai and Malaysia. My guests, some of whom have started multiple companies, talked about the inspiration for their start-ups, early set-backs, momentum, internationalisation, and the pressing issues facing women entrepreneurs. All of my guests are Women's Enterprise Scotland (WES) Ambassadors who have inspiring stories to tell. I have no doubt that one day some of our students will be recounting their start-up stories!

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Tags: Entrepreneurship, HealthTech, Startups

Good Time Station 3.0
Time Machine
June 27, 2023
It was our pleasure to have Sara speak at our event Good Time Station 3.0, in June 2023. Sara has given us an inspiring speech combined with her journey and the learning she gained over the years being a serial entrepreneur active in the impact business scene. Her view into the problems we are facing as a collective and the responsibility and opportunity businesses have to resolve them are insightful and powerful. Thank you Sara to be so open and generous to share :)

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Tags: Entrepreneurship, HealthTech, HR

LOOP Summit
Wellbees
June 23, 2023
Sara delivered a keynote for our LOOP Summit, an employee wellbeing conference that's being held for the 8th time in three different countries today. Her vulnerability combined with her authentic story inspired the audience and had 5/5 feedback!

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Tags: Entrepreneurship, HealthTech, HR

Stories from Scotland
Heriot Watt
April 03, 2023
A heartfelt thank you to my guests in my annual chat shows called "Stories from Scotland," the final sessions in our 2023 Business Skills courses for work-integrated learners in Scotland, and for campus-based undergraduates in Edinburgh, Dubai and Malaysia. My guests, some of whom have started multiple companies, talked about the inspiration for their start-ups, early set-backs, momentum, internationalisation, and the pressing issues facing women entrepreneurs. All of my guests are Women's Enterprise Scotland (WES) Ambassadors who have inspiring stories to tell. I have no doubt that one day some of our students will be recounting their start-up stories!

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Tags: Entrepreneurship, HealthTech, Startups

IWD 2022 Pitching Breakfast
Asians in Tech
March 07, 2022
Super Pitch and Mercia Asset Management, in association with Diversity X, hosted an International Women’s Day Breakfast in London on Monday 7th March 2022

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Tags: Entrepreneurship, HealthTech, Leadership

Cross-Party Group on Women in Enterprise
Cross-Party Group on Women in Enterprise
September 01, 2021
Women in Enterprise Presented at Holyrood, Edinburgh

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Tags: Entrepreneurship, HealthTech, Leadership

Scottish Business Network - London Chapter
Scottish Business Network
March 06, 2019

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Tags: Entrepreneurship, HealthTech, Venture Capital

Scotland's Economic Performance
Scottish Parliament
February 06, 2018
Scotland's Economic Performance

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Tags: Entrepreneurship, HealthTech, Leadership

8 Webinars
Great People Interview Series
Great People Interview Series
August 19, 2025
Impact isn’t something you tack on at the end; it’s something you build into the DNA of a business from day one. That’s exactly what Sara Roberts, Founder of Well Purposed, has been championing throughout her journey.

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Tags: Entrepreneurship, HealthTech, Leadership

Designing for Cultural Identity, Community, Inclusion, and Dignity
International WELL Building Institute
May 21, 2025
We’ll discuss:
How cultural identity and heritage influence wellbeing
What community means across different cultural lenses
How food, ritual, and celebration are reflected in WELL Certified spaces
The evolving conversation around neuroinclusion
And how design can honor history and foster dignity

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Tags: Design Thinking, Entrepreneurship, HealthTech

Cultivate Longevity and Prevent Burnout in the Startup Ecosystem
Rich Simple Human
May 02, 2025
Perfectionism can be destructive

Thankfully, 3 x founder Sara Roberts knows this and lays out how to manage and mitigate it.

In today's episode the necessity of reflection and the impact of hustle culture on decision-making.

Sara shares her personal experiences and insights on nurturing well-being while navigating the entrepreneurial landscape, emphasising the need for self-care and the art of reflection to enhance leadership and decision-making capabilities.

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Tags: Entrepreneurship, HealthTech, Startups

Rich Simple Human
Rich Simple Human
April 11, 2025
HUMAN, the podcast that explores the rich simplicity of being yourself. Are you a human being or a human doing? Join me as we dive into interviews, conversations, and practical exercises designed to help you grow more human, create emotional wealth, and find love, joy, and peace in the stillness.

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Tags: Entrepreneurship, HealthTech, Startups

Nutrition and gut health – an understanding of food and well-being
Core Recruitment
April 04, 2022
Harry Watmough - Co-Founder - Club Cultured Caroline Donoghue - Registered Nutritional Therapist - The Nutri Therapist Sara Roberts - Leader, Entrepreneur, Founder & CEO — Healthy Nibbles Alison Acerra - Founder, Business Strategist, Nutrition Coach - Strategic Nutrition Design Luxey Dayanandan - Head of Wellness and Nutrition - RA Group Jacqui McPeake - Allergen & Catering Specialist & Director – JACS Ltd

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Tags: Entrepreneurship, HealthTech, Startups

Choosing sustainable partners
RBS
November 19, 2021
Building a sustainable supply chain helps to improve reputation, reduce production waste, improve cost efficiencies and reduce the impact your business makes on the planet.

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Tags: Entrepreneurship, HealthTech, Leadership

Becoming part of a circular economy
NatWest
November 10, 2021
If you factor in sustainability when choosing partners to work with, a much healthier supply chain begins to form. Your positive impact grows beyond anything you could achieve as an individual organisation.

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Tags: Entrepreneurship, HealthTech, Leadership

C-19 Innovation and Leadership Webinar Series: Communication Innovation and Leadership
The Open University
June 17, 2020
The Open University Business School (OUBS) has partnered with The Whole Thing Group to bring you a series of panel discussions with a select group of leading, international board level executive leaders that are faced with steering their business through the C-19 pandemic.

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Tags: Entrepreneurship, HealthTech, Leadership

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3 Business Consultings
Founder Reset Sprint

Location: Virtual or In Person    Fees: 5000

Service Type: Service Offered

Supporting Series A founders to stop spinning and start scaling in just 30 days. Feel clear and in control, with a powerful growth plan and founder reset that moves you forward.

- Founder's Pressure Diagnostic
- Rapid Growth Map
- 3-Hour Strategy Intensive
- 7-Day Access Window
- Final Briefing

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The Embedded Strategist

Location: Virtual or In Person    Fees: 5000

Service Type: Service Offered

Take the guesswork out of growth with an embedded, high-trust advisor who operates inside your business, from boardroom to buyer.

- Deep-Dive Growth Assessment
- Integrated Strategic Roadmap
- Founder & Team Access (2x calls/month)
- Live Deal Support
- Scale Readiness Check

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Global Growth Accelerator

Location: Virtual or In Person    Fees: 7500

Service Type: Service Offered

Go from post-raise pressure to repeatable growth, with a strategy and system that adds 2–3x market reach and unlocks multi-million-pound opportunities.

- Clarity Sprint
- Opportunity Mapping
- Execution Framework
- High-Trust Navigation
- Partnership Activation

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