Unlock access to Thinkers360 AI to fast-track your search for analysts and influencers.
This feature is available for Enterprise Lite and Enterprise Members Only.
You have been temporarily restricted. Please be more thoughtful when adding content for your portfolio. Your portfolio and digital media kit and should be reflective of the professional image you wish to convey. Accounts may be temporarily restricted if we receive reports of spamming or if the system detects excessive entries.
Membership
Publish your original ideas on the Thinkers360 platform!
This feature is available for Pro and Pro-Plus Members Only.
Speaker Bureau functionality whereby individuals can be featured speakers within our Speaker Bureau service and enterprises can find and work with speakers.
This feature is available for Pro, Pro-Plus, Premium and Enterprise Members Only.
Highlight your featured products and services within our company directory for enhanced visibility to active B2B buyers worldwide. This feature is available for Pro, Pro Plus, Premium and Enterprise Members Only.
Contribute to the Thinkers360 Member Blog and have your thought leadership featured on our web site, newsletter and social channels. Reach our opt-in B2B thought leader community and influencer marketplace with over 100M followers on social media combined!
You’ve reached your daily limit for entering quotes. Please only add personally-authored content which is reflective of your digital media kit and thought leadership portfolio.
Thinkers360 Content Library
For full access to the Thinkers360 content library, please join our Content Plan or become a contributor by posting your own personally-authored content into the system via Add Publication or Import Publication.
Dashboard
Unlock your personalized dashboard including metrics for your member blogs and press releases as well as all the features and benefits of our member plans!
Interested in getting your own thought leader profile? Get Started Today.
Sara Roberts
3x founder & VC backed CEO | NED | Scaling companies that revolutionise health through innovation & ethical AI at Well Purposed
Edinburgh, United Kingdom
Three-time founder and investment-backed CEO with a proven track record of scaling businesses from inception to £10m ARR in the Wellbeing, Insights-as-a-Service (IaaS), and B2B2C service sectors. Most recently, Founder & CEO of Healthy Nibbles, a mission-driven company crafting the future of food retail and wellbeing innovation as a health- focused foodservice company & insights platform reaching over 244m consumers annually. Spearheaded initiatives for sustainability and broader societal impact, achieving BCorp certification, the Queen’s Award for Sustainable Development, and recognition as IoD Sustainability Director of the Year.
Available For: Advising, Authoring, Consulting, Influencing, Speaking Travels From: Edinburgh
Speaking Topics: Startups, Longevity, Health & Wellbeing, Food Systems, Impact Business Models
Cultivate Longevity & Prevent Burnout In The Startup Ecosystem With 3 x Exited Founder Sara Roberts
May 23, 2025
Designing for Culture
May 23, 2025
Featured Topics
Entrepreneurship
I’m Sara Roberts, an award-winning, 3x founder and VC-backed entrepreneur with a proven track record of scaling businesses from inception to £10m ARR. I’ve worked across three verticals - Health/Wellbeing, Insights-as-a-Service (IaaS), and Innovation, and three continents: Europe, Africa, and the US.
We’re living in a world that’s changing faster than we realise, and it’s on us—the entrepreneurs, the dreamers, the doers and innovators—to step up.
If you’re ready to build a business that matters—one that leaves a legacy of positive change—let’s connect.
Whether it is sharing my journey, exploring the cultural differences working across different continents or sectors, or creating an impact led business, I have spoken on all aspects.
Some interesting facts:
- I left school at 13 due to severe bullying
- I am a serial founder
- I am a female founder that has raised investment (less than 2% of female entrepreneurs receive funding)
Health & Wellbeing
Did you know that 72% of entrepreneurs face mental health challenges?
That’s compared to just 48% of non-entrepreneurs. You’re walking a unique path, and it’s okay to admit that it’s tough. You don’t have to stay stuck though.
Small, intentional changes can make a world of difference.
Let me share what’s worked for me—not as a guru or an expert, but as someone who’s been in your shoes.
Longevity
We’re living longer and healthier lives.
This century alone, we’ve added 30 healthy years to life expectancy! But with this incredible achievement comes new challenges to navigate, especially in the workplace. To address these challenges, business leaders need to take proactive steps:
Promote Age Diversity:
- Ensure more experienced and mature employees have equal opportunities for advancement and are not discriminated against.
- Implement Flexible Work Arrangements: Offer part-time work, remote work, and phased retirement options to retain experienced employees.
- Invest in Lifelong Learning: Support lifelong learning for all employees to keep them relevant and engaged.
- Develop Succession Plans: Create comprehensive succession plans to capture and transfer knowledge.
- Foster an Inclusive Culture: Cultivate a workplace culture that values and respects employees of all ages.
The longevity challenge presents a wealth of opportunities for all. By embracing the contributions of older employees, businesses can tap into a wealth of knowledge and expertise. Building workplaces that are inclusive, diverse, and capable of harnessing the full potential of all employees, regardless of age, ensures we build a future where experience is valued, knowledge is preserved, and everyone has the opportunity to thrive.
Company Information
Well Purposed
3x founder & VC backed CEO | NED | Scaling companies that revolutionise health through innovation & ethical AI
Tags: Entrepreneurship, Health and Wellness, HealthTech
WELL Task Force on COVID-19 and Other Respiratory Infections
WELL
May 01, 2020
The Task Force represents more than 500 experts that have heeded a global call to action to contribute their knowledge to inform the development of new Guidelines for Prevention and Preparedness, Resilience and Recovery to help business and building leaders around the world integrate actionable insights and proven strategies in the fight against COVID-19 and other respiratory infections. Our Task Force members span dozens of countries and hail from a variety of sectors and industries, including public health, government, academia and businesses worldwide, as well as global architecture, design, building science and real estate communities.
Tags: Entrepreneurship, Health and Wellness, HealthTech
Global WELL Concept Advisor - Nourishment
International WELL Building Institute
May 01, 2018
As part of the WELL Nourishment Advisory, a small group of global experts, we leverage our collective expertise to transform buildings and communities and drive research agendas in ways that help people thrive, ensuring that WELL aligns with the latest industry and scientific research and meets user needs.
Nutrition plays a key role in health maintenance, weight management and chronic disease prevention. The Nourishment concept in WELL requires nutritional transparency, the availability of fruits and vegetables and encourages the creation of food environments where the healthiest choice is the easiest choice.
Tags: Entrepreneurship, Health and Wellness, HealthTech
Non-Exec Director
Vision Ministries
September 01, 2006
Scottish charity working in Africa to equip through education, support through work initiatives and bring relief to those in extreme poverty through food, accommodation and medical assistance.
Tags: Business Strategy, Entrepreneurship, Health and Wellness
3 Ambassadors
B Corp UK
B Corp UK
September 01, 2021
Delighted to serve as B Corp Ambassador alongside an engaging group of founders and CEOs of certified B Corporations in the UK. Our goal is to raise awareness of B Corp, promoting the global movement, sharing our journey and supporting other companies who believe that business can and should be a force for good.
Tags: Business Strategy, Entrepreneurship, HealthTech
E2E
e2exchange
January 01, 2019
The underlying philosophy of E2Exchange is that entrepreneurs learn most from fellow entrepreneurs - those who have been there and done it. Through our partnerships, our members will also have the opportunity to pick up practical tools and insights to upscale their existing or planned ventures.
Tags: Entrepreneurship, HealthTech, Venture Capital
Women's Enterprise Scotland
Women's Enterprise Scotland
November 01, 2017
Women’s Enterprise Scotland works to create an entrepreneurial environment where women-led businesses can flourish and grow.
Because more women-owned businesses in Scotland means more money for the economy. The stats speak for themselves. If the numbers of women-led businesses increased to equal those of men, our national bank balance would be at least 5% better off. That’s equivalent to a £7.6 billion boost to the economy, minimum.
To make the most of this opportunity for economic growth, and to improve the gender gap in Scottish entrepreneurial activity, Women’s Enterprise Scotland aims for nothing less than the creation of a new norm for women in business.
To do that, we at WES inspire and support women to start their own businesses, and grow them too. We advise and educate external partners, and advocate for gender-specific enterprise support. We seek to influence policy-makers and movers and shakers to recognise the economic contribution women-led business could make. And we champion women’s enterprise in the media, in Scottish society, and across the wider world.
Alongside our partners, Women’s Enterprise Scotland aims to create a commercial culture where women-led business ownership is not simply an aspiration, but becomes a truly attainable, attractive and achievable option for women everywhere.
Tags: Entrepreneurship, HealthTech, Venture Capital
1 Analyst Report
Govt eases HFSS ad concerns
LinkedIn News
April 09, 2025
The UK government has confirmed that advertising highlighting brand messaging will be exempt from the upcoming HFSS (high fat, salt, sugar) ad ban, provided it doesn’t feature identifiable unhealthy products. The move follows retailer concerns over potential impacts on Christmas campaigns. Health minister Ashley Dalton encouraged brands to focus on non-product elements such as corporate values or customer experience. She added that enforcement will ultimately be up to regulators, giving brands some flexibility in how the rules are interpreted.
Tags: Entrepreneurship, Health and Wellness, HealthTech
21 Article/Blogs
Scaling Leadership - From Doers to Drivers
Medical Technology
June 16, 2025
I recently sat down with HealthTech, Wellbeing, Longevity and IaaS entrepreneur, Sara Roberts to discuss her experience with early-stage team building and executive recruitment strategies.
Sara is a purpose-driven operator with 15+ years’ experience in scaling ventures across HealthTech, Wellbeing, Longevity, and IaaS. From Europe to Africa to the US, she has built and led businesses from the ground up, taking them from concept to £10m+ ARR, while delivering measurable impact and sustainable growth. External to this, Sara sits on the Advisory for the International WELL Building Institute, transforming health and well-being with our people first approach to buildings, organisations and communities.
Hiring in HealthTech - What makes great talent stick? My 2nd interview with HealthTech Entrepreneur Sara Roberts
Medical Technology
June 06, 2025
I recently sat down with HealthTech, Wellbeing, Longevity and IaaS entrepreneur, Sara Roberts to discuss her experience with early-stage team building and executive recruitment strategies.
Sara is a purpose-driven operator with 15+ years’ experience in scaling ventures across HealthTech, Wellbeing, Longevity, and IaaS. From Europe to Africa to the US, she has built and led businesses from the ground up, taking them from concept to £10m+ ARR, while delivering measurable impact and sustainable growth. External to this, Sara sits on the Advisory for the International WELL Building Institute, transforming health and well-being with our people first approach to buildings, organisations and communities.
5 Minutes with Sara Roberts - HealthTech Entrepreneur
Medical Technology
May 21, 2025
I recently sat down with HealthTech, Wellbeing, Longevity and IaaS entrepreneur, Sara Roberts to discuss her experience with early-stage team building and executive recruitment strategies.
Sara is a purpose-driven operator with 15+ years’ experience in scaling ventures across HealthTech, Wellbeing, Longevity, and IaaS. From Europe to Africa to the US, she has built and led businesses from the ground up, taking them from concept to £10m+ ARR, while delivering measurable impact and sustainable growth. External to this, Sara sits on the Advisory for the International WELL Building Institute, transforming health and well-being with our people first approach to buildings, organisations and communities.
One Year of Well Purposed
Sara Roberts
December 15, 2024
Well Purposed started as a channel to share the insights and resources I gained through a decade of leading Healthy Nibbles. However, very quickly, it transitioned from a cathartic exercise following the closure of the business, to having its own unique purpose. To inspire, encourage and support entrepreneurs, innovators and creators to build both profitably, and purposefully.
Even in Defeat, You Can Change The Game
Well Purposed
December 01, 2024
In 2011, a moment of stark contrast sparked a revolution. Sitting by my father's hospital bed at 3 AM, I was confronted by a vending machine filled with processed snacks—ironically placed next to a poster warning about diabetes and obesity. This contradiction became the catalyst for what would become the UK's award-winning approach to healthy food retail and wellbeing innovation.
Imposter Syndrome - It's Time to Say Goodbye
Well Purposed
September 15, 2024
Pitching, leading a business, navigating highs and lows, and making hard choices. But then you realise that your biggest limiting factor is YOU, in the form of the self-doubting, “I'm-a-fraud” thought habits we call Imposter Syndrome.
Healthy Nibbles’ Big Rocks
Impact Economist
August 09, 2024
For those familiar with management expert Stephen Covey, you may have encountered “Big Rocks”. Simply put, Big Rocks are your priorities. They are your mission-critical objectives. For Healthy Nibbles, net-zero is a Big Rock.
Entrepreneurs - Just because we CAN build something, doesn't mean we SHOULD.
Well Purposed
August 01, 2024
Friend is a $99 AI-powered, always listening necklace designed to combat loneliness. An AI wearable designed to be the wearer's friend (but mostly an AI chatbot that lives inside the pendant). It always has an opinion to share about what’s going on around it, which it communicates using text messages and push notifications on the phone it’s paired to.
The Coming Wave: A Thought Provoking Read for Leader and Entrepreneur.
Well Purposed
July 01, 2024
However, too frequently reading books has become competitive, with entrepreneurs citing vast reading lists. In the spirit of actionable advice built on experience, I'm choosing 'slow reading' - taking time to reflect and apply new insights from the concepts and theories proposed.
Minibars - the Guest Experience Dinosaur
LinkedIn
December 13, 2021
Minibars aren’t dead; they’ve just evolved to keep pace with the times. For years, media reports have speculated that minibars are on the verge of extinction. Many properties have, in fact, eliminated them.
This week marks Mental Health Awareness Week; a week that should encourage every one of us to be more aware of the challenges people face daily. During the pandemic, millions have experienced a mental health problem or know someone that has, often finding that conversations are shallow and the support that is needed is not as readily available as it should be.
The Future Of Healthy Snacking At Work.
LinkedIn
May 10, 2021
Through the tech-enabled innovation, known as a Wellness Hub, Healthy Nibbles addresses the need for relevant, customisable concepts, delivered in a socially distanced environment, coming at a time when businesses are being forced to think differently about the delivery of health and wellness offerings.
Team Reflections - How 9 Became 200
LinkedIn
January 12, 2021
This week has consisted of company and team reflections, reviewing data, client feedback and achievements. As a founder, it was particularly brilliant to see evidence that our internal culture is not simply ‘words on the wall’ but at the very heart of who we are as a team.
Corporate Nutrition is a Strategic Priority
LinkedIn
July 03, 2019
The corporate wellness marketplace began decades ago with a highly specific focus on employee physical health and safety. Today, however, the definition of wellness has expanded dramatically to include a range of programs aimed at not only protecting employee health, but actively boosting performance as well as social and emotional well-being.
GBEA’s 20 most exciting health & fitness entrepreneurs to watch in 2019
LinkedIn
May 02, 2019
'With obesity and inactivity growing to dangerous levels in the UK, more entrepreneurs are championing a healthier lifestyle, whether it’s through technology, food and drink, or clothing designed to encourage more exercise. As the public becomes increasingly aware of the health problem, these businesses are among the most popular and exciting in the UK'.
Mental Health - What You Can do as a Leader of an SME
LinkedIn
October 10, 2018
I am the founder of Healthy Nibbles. We work with large corporates to develop wellness strategies, with a focus on employee nutrition. As Healthy Nibbles has grown, I find myself surrounded by a very passionate, enthusiastic and hard-working team of young professionals. Working in this sector, mental health is a frequently discussed topic in office conversations. However, too often the mental health message is focused on large organisations, despite there being 5.7 million SMEs in the UK in 2017, representing over 99% of all businesses. So as the leader of an SME, what steps can you take to support the mental health of your employees?
Healthy Snacking can Create Positive Change in the Workplace
LinkedIn
June 28, 2018
We are in a crisis; the rise of obesity and diabetes is growing at an exponential rate. It requires collaboration and joined up thinking to provide solutions that drive change. We spend at least 30% of our lives at work and consume up to two-thirds of our calories whilst we are there. Furthermore, research has identified that employees are more likely to consume foods that are of no nutritional benefit whilst at work; doughnuts, bacon rolls, soft drinks, cake and crisps!
From perks to people. Workplace wellbeing needs to return to its raison d'etre – people.
Well Purposed
July 15, 2015
It is safe to say the last 3 years have brought waves of challenging conditions, leaving an indelible mark on the collective psyche of people worldwide. From grappling with the escalating cost of living to navigating political instability and global conflicts, the challenges have been relentless.
Why Wellness Will Define Tomorrow’s Business Leaders
Well Purposed
May 15, 2025
The next generation of founders won't just hustle.
They'll focus on their wellbeing - and lead with clarity.
After 15+ years building and backing health ventures, I’ve learned this the hard way:
Tired brains make expensive decisions.
???? Your nervous system is leadership infrastructure.
Reflection isn’t fluffy, it’s financially strategic.
We can’t lead well if we’re not well. Does this resonate?
I believe that the founders who go the distance (and often repeat) are the ones who pause, question, recalibrate and look after themselves.
And yes - I firmly believe investors should be paying attention too!
Tags: Entrepreneurship, Health and Wellness, Startups
The Founder's Secret to Staying Sane: Gratitude
Well Purposed
May 05, 2025
I’ve founded and scaled businesses across three continents. I’ve worked in markets as diverse as Kenya, the UK and the US, led teams through high-growth phases and moments of near-collapse, and experienced the kind of pressure most founders know intimately, the kind that sits in your chest and doesn’t leave when the laptop shuts.
There’s one habit that’s helped me stay grounded through it all. And no, it’s not a new productivity tool or a 5am routine.
The Life of a Founder Pt. 6: Building Through Seasons
Well Purposed
April 15, 2025
The final piece in a six-part series.
The Life of a Founder Pt. 6: Building Through Seasons
We talk a lot about scaling.
Less about stamina.
Even less about seasons, and yet, that might be the most important lens a founder can adopt.
This is the final article in a six-part series delving into the life of a founder. Not one that glorifies the hustle culture, celebrates awards, or shares secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across three continents, as both a product and service innovator.
The Life of a Founder Pt. 5: Why Every Founder Needs a Brutally Honest Skills Audit
LinkedIn
April 01, 2025
This is the penultimate newsletter in a six-part series delving into the life of a founder. Not one that glorifies the hustle culture, celebrates awards, or shares secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across three continents, as both a product and service innovator.
Tags: Entrepreneurship, Health and Wellness, HealthTech
The Life of a Founder. Pt4. Sweat the Small Stuff.
Well Purposed
March 15, 2025
A report by Sifted.eu found that 90% of startups fail, and one of the top reasons is poor financial management. Yet, so many founders still wing it. They pitch to investors without knowing their burn rate or customer acquisition cost. They launch products without understanding their margins. They scale without a clear path to profitability.
This isn’t just bad business, it’s a disservice to your team, your customers, and yourself.
Tags: Entrepreneurship, Health and Wellness, HealthTech
The Life of a Founder. Pt3. Your Personal Brand is Your Foundation
LinkedIn
March 01, 2025
As founders, we pour our energy into building our businesses—crafting products, securing funding, and scaling teams. But in the process, we often neglect the most powerful tool at our disposal: ourselves.
The Life of a Founder. Pt2. Protecting Your Health.
LinkedIn
February 15, 2025
Over the next three months, I’ll be sharing a six-part series delving into the life of a founder. This isn’t about glorifying hustle culture, celebrating awards, or sharing secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across two continents—as both a product and service innovator.
The Life of a Founder. Pt1. What Are you Building?
LinkedIn
February 01, 2025
Over the next three months, I’ll be sharing a six-part series delving into the life of a founder. This isn’t about glorifying hustle culture, celebrating awards, or sharing secrets to raising tens of millions. Instead, it’s about the real, often unspoken questions and considerations I’ve encountered while building three companies across two continents—as both a product and service innovator.
Even in defeat, you can change the game.
LinkedIn
December 04, 2024
For those who have followed the Well Purposed journey, and those who are new, let me share a powerful personal story illustrating resilience and the potential to create transformation regardless of immediate outcomes.
The 3 C's of Leadership - Clarity, Confidence and Contemplation
LinkedIn
November 01, 2024
My time away paved the way for prolonged reflection on my journey, wisdom and insights from mentors and experts, and the ever-increasing challenges of leading a business. I returned with determination in my gut to not simply share generic content, but to share my lived experiences of leading businesses and working with clients. Lessons, experiences, and considerations, with the aim of providing helpful, real-world insights that can be applied.
Tags: Entrepreneurship, Health and Wellness, HealthTech
Entrepreneurs - Just because we CAN build something, doesn't mean we SHOULD.
Well Purposed
August 01, 2024
Entrepreneurs and innovators wield the power to shape our future.
Yet with great power comes great responsibility.
Allow me to introduce the startup Friend.
Friend is a $99 AI-powered, always listening necklace designed to combat loneliness. An AI wearable designed to be the wearer's friend (but mostly an AI chatbot that lives inside the pendant). It always has an opinion to share about what’s going on around it, which it communicates using text messages and push notifications on the phone it’s paired to.
Tags: Entrepreneurship, Health and Wellness, HealthTech
Imposter Syndrome - It's Time to Say Goodbye
Well Purposed
July 15, 2024
Entrepreneurship is fraught with challenges - YOU should not be one of them!
I understand, I have been there.
Pitching, leading a business, navigating highs and lows, and making hard choices. But then you realise that your biggest limiting factor is YOU, in the form of the self-doubting, “I'm-a-fraud” thought habits we call Imposter Syndrome.
Tags: Entrepreneurship, Health and Wellness, HealthTech
Embracing the Longevity Challenge: A Call to Action for Entrepreneurs (And All Workplaces).
Well Purposed
July 01, 2024
We’re living longer and healthier lives.
This century alone, we’ve added 30 healthy years to life expectancy!
But with this incredible achievement comes new challenges to navigate, especially in the workplace.
Pension Funding Gap: With people living longer, pension systems are under strain. Spending on pensioners is forecast to surpass £170bn in less than four years, making it the second most expensive public spending item after the NHS.
Knowledge Gaps: Without proper succession planning, larger organisations risk losing critical knowledge when more experienced employees retire.
Navigating the new 'life stage': For the first time, a new 'life stage' has emerged driven by increased longevity. The 'third quarter' career is a place of excitement, energy, and confidence.
Tags: Entrepreneurship, Health and Wellness, HealthTech
Entrepreneurs - our reason for being should be innovation.
Well Purposed
May 15, 2024
This week, The Times published an article on the impact of obesity in the workplace. It is an issue very close to my heart and formed part of the cornerstone of my previous business, Healthy Nibbles.
During the 10 years of Healthy Nibbles, we identified data that supports much of the article's narrative:
60% of the nation may be taking sick leave because of weight-related issues
Eating a high fat, high sugar snack reduces productivity by 66% for 45 minutes following consumption
Soaring obesity rates are driving a “sick note” culture and stifling the economy costing up to £98 billion annually
Tags: Entrepreneurship, Health and Wellness, HealthTech
The Coming Wave: A Thought Provoking Read for Leader and Entrepreneur.
Well Purposed
May 01, 2024
I love to read.
However, too frequently reading books has become competitive, with entrepreneurs citing vast reading lists. In the spirit of actionable advice built on experience, I'm choosing 'slow reading' - taking time to reflect and apply new insights from the concepts and theories proposed.
This weekend I read a book that resonated. It was applicable to health, longevity, wellbeing and sustainability.
Tags: Entrepreneurship, Health and Wellness, HealthTech
The True Value of Authentic Customer Experiences
Well Purposed
April 15, 2024
As a founder and leader, I’ve always advocated for intuitive and authentic customer experiences. My journey through building brand experiences has sharpened my eye for genuine service. It’s the subtle nuances that often speak volumes about a brand’s commitment to its values.
Tags: Entrepreneurship, Health and Wellness, HealthTech
From perks to people. Workplace wellbeing needs to return to its raison d'etre – people.
Well Purposed
April 01, 2024
It is safe to say the last 3 years have brought waves of challenging conditions, leaving an indelible mark on the collective psyche of people worldwide. From grappling with the escalating cost of living to navigating political instability and global conflicts, the challenges have been relentless.
Tags: Entrepreneurship, Health and Wellness, HealthTech
Invest in women: Accelerate progress
Well Purposed
March 06, 2024
In 2024, we championed a significant victory. We fought against new regulations that threatened to undermine any increase in diversity among UK's angel investors due to government changes to angel investing thresholds. The impact, had the regulations been successful, would have seen huge reductions in the number of women able to invest in start-ups on the basis of income — with an estimated 90 to 100% fall in some regions, down to zero in Northern Ireland and the North East of England.
Yet, our fight is far from over. The data remains disappointingly stubborn; less than 2% of investment funds are secured by female founders.
Imperial College Business School
Imperial College Business School
June 01, 2024
Welcome to Imperial College Business School, part of one of the world’s leading universities. Our elite status is recognised by our rare triple accreditation from The Association to Advance Collegiate Schools of Business (AACSB), Association of MBAs (AMBA) and European Quality Improvement System (EQ ... see more
Tags: Education, Entrepreneurship, Venture Capital
Chief of Staff
Jacqueline O'Donovan
February 12, 2024
Building on an established track record of entrepreneurial success and leadership, working with entrepreneur Jacqueline O'Donovan, I am leading the launch and positioning of the family office, responsible for steering a diverse portfolio of initiatives, ventures and investments, advocating for sustainability, diversity, and championing improved standards and environmental excellence.
Tags: Entrepreneurship, HealthTech, Venture Capital
Cohort 16 - Goldman Sachs 10K Business Programme
Saïd Business School, University of Oxford
May 02, 2022
The Goldman Sachs 10,000 Small Businesses UK programme is designed to provide high-quality, practical education and business support to leaders of high-growth businesses.
Empowering purpose-driven innovation for a healthier, more equitable future.
Business can be a force for good.
Working with founders and leaders in HealthTech, FoodTech, and impact sectors to build strategies that drive profitability while prioritising human health, equity, and sustainability. Through strategic consultancy, and advisory roles, Well Purposed helps you stay ahead of the curve and create lasting positive change.
For Founders:
Ready to build a business that thrives on purpose? Let’s collaborate to create both impact and profitability.
For Investors:
Support your portfolio, those who are reshaping industries for good. Partner with Well Purposed to grow and nurture high-impact ventures.
Positive empowers businesses on their journey towards sustainability and regeneration.
Since 2020, we have brought together over 200 companies at the forefront of change and connected with more than 100 experts, academics, and leaders. By collecting their insights, learning collaboratively, and co-creating actionable tools, we aim to empower a regenerative and equitable paradigm.
Building on their wisdom and experience, we authored The Regenerative Enterprise, designed The Compass for Regenerative Business, and developed navigation tools to support practical business transformation.
Tags: Business Strategy, Entrepreneurship, HealthTech
Healthy Nibbles
Healthy Nibbles
June 05, 2014
Healthy Nibbles is an impact-led company creating the future of food retail and wellbeing innovation as a health-focused foodservice company & insights platform reaching over 244m consumers annually. Healthy Nibbles has been awarded BCorp accreditation and Queen's Award for Sustainable Development, building an impressive client base including Transport for London, Vitality, Spotify, Three Mobile, and The Office Group.
Healthy Nibbles was conceptualised out of frustration. I was at my father's hospital bedside. Hungry at 3am, the only food I could find was in a vending machine serving the usual selection of crisps, chocolate bars and fizzy drinks. Right next to the machine a poster warned ‘diabetes and obesity kill’. And so the crumbs of an idea became the UK’s award winning answer to healthy-snacking.
The top 3 problems we solve:
• Consumer Health: People are time-poor, under pressure and unhealthy. Whilst the desire for sustainable healthy food is there and growing, accessing it at the right time, location and price is problematic. Healthy Nibbles are changing the narrative.
• Food Sustainability: 40% of food waste comes from business environments with consumers actively seeking sustainable product. Our autonomous retail / IaaS solutions solve this.
• Dynamic Insights: Retail reports are expensive, agency reports are arm’s length. Healthy Nibbles deliver real time, dynamic insights to support product innovation, consumption patterns, optimal brand engagement and advertising times/days.
Key Achievements:
• Business Growth: From MVP to £10m run rate, leading C-Suite client acquisition and engagement.
• Sustainability & Impact: Developed processes and systems building a transparent & sustainable business model.
• Health & Well-being: Conceptualised thoughtful and intentional client spaces that enhance human health and well-being.
Queen's Award for Enterprise - Sustainable Development 2022
Queen's Award for Enterprise
April 01, 2022
The Queen’s Awards for Enterprise are for outstanding achievement by UK businesses.
"For a small, young company, Healthy Nibbles demonstrates a wide, innovative and exemplary set of initiatives with impressive results which would be a major achievement for a company much larger. Healthy Nibbles is awarded the Queen's Award for Enterprise in Sustainable Development because it has combined a wide range of initiatives that tackle suppliers, products, and the direct impact of the company into a programme that is more than the sum of its parts with a commendable commitment to transparency."
IoD Director of the Year
Institute of Director
December 01, 2021
The Judging Panel loved the drive and commitment of Sara. Whilst there is true entrepreneurial spirit in the way she has developed and grown her business, the focus on sustainability remains authentic to doing the right thing by the planet, by her staff and by her customers. Great evidence presented showing that she leaves almost no stone unturned in the environmental and social performance of the company, as well as recognising the importance of providing clear transparency of the progress, and seeking the relevant accreditation to ensure she is not just talking the talk.
IoD Scotland Director of the Year
Institute of Directors
May 01, 2019
IoD Scotland is delighted to announce this year’s Awards shortlist – 47 business leaders who stood out from a strong field of nominations, representing a true cross section of industries and sectors operating across the length and breadth of Scotland.
Start Up Business Of The Year 2017
Business Women Scotland
October 01, 2017
The awards are important to celebrate and recognize women in business achieving great things. We know that there are many inspirational women in local communities and we would love to mark all their achievements. This award celebrates the entrepreneurial aptitude, vision, ambition, drive and commercial acumen to build a successful enterprise from start-up.
Business of the Year (less than 50 staff) 2017
The Scottish Women's Awards
August 01, 2017
The Scottish Women’s Awards 2017 aim to acknowledge and celebrate the achievements of women entrepreneurs, business women, professionals, civil servants, charity workers and many more that help make Scotland great.
Best Scottish Innovation
Scottish SME Business Awards
March 06, 2017
The inaugural Scottish SME Business Awards celebrate the amazing breadth of talent that SME enterprises have in this country. The awards attracted thousands of nominations from the public, who recognised the achievements of Scottish individuals and businesses.
New Start Business of the Year
WeDo Scotland
November 07, 2016
WeDO is one of Scotland’s most exclusive support and networking organisations for entrepreneurs. Membership is usually by invitation or referral. With an ethos of sharing knowledge, ideas and experiences, we support our members by facilitating introductions, giving guidance and help to facilitate business growth and organising relevant topic and discussion based events.
Britain's Best Loved Digital Brands - BRANDLOVE25 – Health
BrandLOVE
May 04, 2015
Reviewed hundreds of digital brands to compile the #BrandLove25 infographic, organising them by size based on their online social communities to come up with the Top 25 Digital Brands within Health
Top Health & Medical Creators UK
Favikon
April 28, 2025
Favikon's Top 200 Creators on LinkedIn, as of May 6, 2025, include a mix of CEOs, thought leaders, entrepreneurs, and other influential figures. Favikon ranks creators based on engagement metrics like followers, comments, likes, and shares.
Episode #252 - From A Bite Of An Idea To An Award-Winning Health & Wellness Brand - with Sara...
Youtube
July 11, 2023
Another fascinating episode of ScaleUp Radio. Today I talked with Sara Roberts, who is the founder of Healthy Nibbles. And they pretty much do what it says on the tin - it's all about really good healthy eating and wellness advice, essentially aiming to drive health and well being throughout the nation
Sara Roberts - Founder&CEO of Heathy Nibbles
LOOP Casts
June 01, 2022
Ready to hear an inspiring story? Then our new podcast is the podcast for you! We will be talking to an amazing woman who built an impact-driven wellbeing business from the ground up. And she did all after seeing first-hand the unhealthy food options in a hospital vending machine. Meet the founder of Healthy Nibbles, Sara Roberts..
MEET SARA ROBERTS – CEO OF HEALTHY NIBBLES
Scottish Living Wage
September 21, 2021
We recently had the pleasure of catching up with Sara Roberts who took time out of her busy schedule to share her vision to improve the health of workers everywhere.
Sara is the founder and CEO of Healthy Nibbles, which provides healthier on-the-go and office-based food solutions, underpinned by personalised nutrition & data to support the wellbeing of teams. Prior to Healthy Nibbles, Sara founded a brand and innovation consultancy in Sub-Saharan Africa. Sara sits on both the Global Nourishment Advisory Board and Covid-19 Taskforce led by the International WELL Building Institute, is an Ambassador for Women’s Enterprise Scotland and is one of EY’s European Winning Women.
Creating healthy snacks and a healthier planet
New Food Magazine
March 08, 2021
This International Women’s Day, New Food hears from Sara Roberts, a female leader challenging the norm for small businesses on the stand against climate change.
Tags: Entrepreneurship, Health and Wellness, HealthTech
Sara Roberts : The Healthy Nibbles entrepreneur
Scottish Business Network
June 16, 2020
After an idyllic early childhood in New Zealand, Sara Roberts endured severe bullying when she returned to the UK, leading her to leave school at the age of just 14. That experience inspired her to succeed on her own terms, launch several businesses and thrive on her own self-reliance and resilience. Sara is now the entrepreneur behind Healthy Nibbles, providing healthy vending machines and snack boxes for the workplace and public spaces.
Healthy Nibbles provided offices with healthy vending machines to cut down on poor snacking habits at work. But when coronavirus hit and offices closed, founder Sara Roberts knew they had to pivot.
Tags: Entrepreneurship, HealthTech, Venture Capital
A Mission to Improve the Health of Commuters and Workers Everywhere
Vegconomist
October 15, 2018
Vegconomist operate our English, German, and Spanish versions for almost a quarter million professionals working in plant-based, fermentation, cultivated food, or close sectors readers (220k unique visitors every month across all language sites (120k on .com alone), 19k+ newsletter subscribers, 50k+ LinkedIn followers). The team consists of around 15 people, most of them editors (yes, we are real people – you don’t just talk to ChatGPT). The daily motivation at work is our readers’ positive feedback as well as our goal to contribute to transforming the food system and creating a better world, one bite at a time.
Tags: Entrepreneurship, Health and Wellness, HealthTech
3 Panels
Stories from Scotland
Heriot Watt
April 01, 2025
A heartfelt thank you to my guests in my annual chat shows called "Stories from Scotland," the final sessions in our 2025 Business Skills courses for work-integrated learners in Scotland, and for campus-based undergraduates in Edinburgh, Dubai and Malaysia. My guests, some of whom have started multiple companies, talked about the inspiration for their start-ups, early set-backs, momentum, internationalisation, and the pressing issues facing women entrepreneurs. All of my guests are Women's Enterprise Scotland (WES) Ambassadors who have inspiring stories to tell. I have no doubt that one day some of our students will be recounting their start-up stories!
Whatever goals and ambitions you have, knowing where you stand financially – and what that knowledge enables you to achieve – is crucial.
We’re excited to partner with The Women’s Chapter because we have a common belief that creating meaningful connections can help you to find inspired solutions to your business and personal challenges.
W.Talks: Women in Sustainability
The Women's Chapter
November 15, 2022
Join us for an informative online even where we will be covering all things sustainability and discussing B Corp Certification with the experts in the business.
Tags: Entrepreneurship, HealthTech, Venture Capital
PODCAST EPISODE 15 IS OUT: SARA ROBERTS FROM HEALTHY NIBBLES
Standing on Giants
June 21, 2023
We love snacks! Especially in the UK, where 97% of us snack at least once a day. Over half of us snack 5 times a day! On a mission to transform the way we snack in public spaces and workplaces, Healthy Nibbles was founded by Sara Roberts, our guest today. A fiercely impressive entrepreneur and leader, she discusses
Tags: Entrepreneurship, HealthTech, Venture Capital
May Contain
May Contain
April 21, 2021
Sara Roberts is the Founder of Healthy Nibbles. I loved how open and honest Sara was on the podcast, I felt so empowered after hearing her speak about her life and different challenges she has faced and overcome. We spoke about the following topics on the podcast.
Mental health and how we cope with it
Story behind setting up Healthy Nibbles and setting up an allergy free snack box
The influence our parents had on us growing up
Overcoming bullying and finding that inner strength
Being an entrepreneur and the different challenges she has faced
Going to University and doing the first ever Event Management course
A heartfelt thank you to my guests in my annual chat shows called "Stories from Scotland," the final sessions in our 2024 Business Skills courses for work-integrated learners in Scotland, and for campus-based undergraduates in Edinburgh, Dubai and Malaysia. My guests, some of whom have started multiple companies, talked about the inspiration for their start-ups, early set-backs, momentum, internationalisation, and the pressing issues facing women entrepreneurs. All of my guests are Women's Enterprise Scotland (WES) Ambassadors who have inspiring stories to tell. I have no doubt that one day some of our students will be recounting their start-up stories!
It was our pleasure to have Sara speak at our event Good Time Station 3.0, in June 2023. Sara has given us an inspiring speech combined with her journey and the learning she gained over the years being a serial entrepreneur active in the impact business scene. Her view into the problems we are facing as a collective and the responsibility and opportunity businesses have to resolve them are insightful and powerful. Thank you Sara to be so open and generous to share :)
Sara delivered a keynote for our LOOP Summit, an employee wellbeing conference that's being held for the 8th time in three different countries today. Her vulnerability combined with her authentic story inspired the audience and had 5/5 feedback!
A heartfelt thank you to my guests in my annual chat shows called "Stories from Scotland," the final sessions in our 2023 Business Skills courses for work-integrated learners in Scotland, and for campus-based undergraduates in Edinburgh, Dubai and Malaysia. My guests, some of whom have started multiple companies, talked about the inspiration for their start-ups, early set-backs, momentum, internationalisation, and the pressing issues facing women entrepreneurs. All of my guests are Women's Enterprise Scotland (WES) Ambassadors who have inspiring stories to tell. I have no doubt that one day some of our students will be recounting their start-up stories!
Tags: Entrepreneurship, HealthTech, Venture Capital
4 Webinars
Designing for Cultural Identity, Community, Inclusion, and Dignity
International WELL Building Institute
May 21, 2025
We’ll discuss:
How cultural identity and heritage influence wellbeing
What community means across different cultural lenses
How food, ritual, and celebration are reflected in WELL Certified spaces
The evolving conversation around neuroinclusion
And how design can honor history and foster dignity
Cultivate Longevity and Prevent Burnout in the Startup Ecosystem
Rich Simple Human
May 02, 2025
Perfectionism can be destructive
Thankfully, 3 x founder Sara Roberts knows this and lays out how to manage and mitigate it.
In today's episode the necessity of reflection and the impact of hustle culture on decision-making.
Sara shares her personal experiences and insights on nurturing well-being while navigating the entrepreneurial landscape, emphasising the need for self-care and the art of reflection to enhance leadership and decision-making capabilities.
Rich Simple Human
Rich Simple Human
April 11, 2025
HUMAN, the podcast that explores the rich simplicity of being yourself. Are you a human being or a human doing? Join me as we dive into interviews, conversations, and practical exercises designed to help you grow more human, create emotional wealth, and find love, joy, and peace in the stillness.
Nutrition and gut health – an understanding of food and well-being
Core Recruitment
April 04, 2022
Harry Watmough - Co-Founder - Club Cultured Caroline Donoghue - Registered Nutritional Therapist - The Nutri Therapist Sara Roberts - Leader, Entrepreneur, Founder & CEO — Healthy Nibbles Alison Acerra - Founder, Business Strategist, Nutrition Coach - Strategic Nutrition Design Luxey Dayanandan - Head of Wellness and Nutrition - RA Group Jacqui McPeake - Allergen & Catering Specialist & Director – JACS Ltd
Working with founders and leaders in HealthTech & FoodTech
Location: Virtual Fees: 7500
Service Type: Service Offered
Empowering purpose-driven innovation for a healthier, more equitable future.
Business can be a force for good.
Working with founders and leaders in HealthTech, FoodTech, and impact sectors to build strategies that drive profitability while prioritising human health, equity, and sustainability. Through strategic consultancy, and advisory roles, Well Purposed helps you stay ahead of the curve and create lasting positive change.
For Founders:
Ready to build a business that thrives on purpose? Let’s collaborate to create both impact and profitability.
For Investors:
Support your portfolio, those who are reshaping industries for good. Partner with Well Purposed to grow and nurture high-impact ventures.
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
Imperial Venture Capital: Master Startup Funding and Investment Strategies
Imperial Venture Capital: Master Startup Funding and Investment Strategies
Venture Capital: Master Startup Funding and Investment Strategies
GRC World Forum
WELL Task Force on COVID-19 and Other Respiratory Infections
Global WELL Concept Advisor - Nourishment
Non-Exec Director
B Corp UK
E2E
Women's Enterprise Scotland
Govt eases HFSS ad concerns
Scaling Leadership - From Doers to Drivers
Hiring in HealthTech - What makes great talent stick? My 2nd interview with HealthTech Entrepreneur Sara Roberts
5 Minutes with Sara Roberts - HealthTech Entrepreneur
One Year of Well Purposed
Even in Defeat, You Can Change The Game
Founders, it's time to leave comparison, strife, and fear behind to pursue your purpose.
Imposter Syndrome - It's Time to Say Goodbye
Embracing the Longevity Challenge: A Call to Action for Entrepreneurs (And All Workplaces)
The Entrepreneur's Edition - Top 10 Things I Wish I'd Known Before I Started a Company
Healthy Nibbles’ Big Rocks
Entrepreneurs - Just because we CAN build something, doesn't mean we SHOULD.
The Coming Wave: A Thought Provoking Read for Leader and Entrepreneur.
Minibars - the Guest Experience Dinosaur
The Mind of Entrepreneurs
The Future Of Healthy Snacking At Work.
Team Reflections - How 9 Became 200
Corporate Nutrition is a Strategic Priority
GBEA’s 20 most exciting health & fitness entrepreneurs to watch in 2019
Mental Health - What You Can do as a Leader of an SME
Healthy Snacking can Create Positive Change in the Workplace
From perks to people. Workplace wellbeing needs to return to its raison d'etre – people.
Why Wellness Will Define Tomorrow’s Business Leaders
The Founder's Secret to Staying Sane: Gratitude
The Life of a Founder Pt. 6: Building Through Seasons
The Life of a Founder Pt. 5: Why Every Founder Needs a Brutally Honest Skills Audit
The Life of a Founder. Pt4. Sweat the Small Stuff.
The Life of a Founder. Pt3. Your Personal Brand is Your Foundation
The Life of a Founder. Pt2. Protecting Your Health.
The Life of a Founder. Pt1. What Are you Building?
One Year of Well Purposed
Even in defeat, you can change the game.
How Old is 'Old'?
The 3 C's of Leadership - Clarity, Confidence and Contemplation
Resting is not a waste of time
Have you mastered the art of reflection and adjustment?
Founders, it's time to leave comparison, strife, and fear behind to pursue your purpose.
The Entrepreneur's Edition - Top 10 Things I Wish I'd Known Before I Started a Company.
Entrepreneurs - Just because we CAN build something, doesn't mean we SHOULD.
Imposter Syndrome - It's Time to Say Goodbye
Entrepreneurs - our reason for being should be innovation.
The Coming Wave: A Thought Provoking Read for Leader and Entrepreneur.
The True Value of Authentic Customer Experiences
From perks to people. Workplace wellbeing needs to return to its raison d'etre – people.
Invest in women: Accelerate progress
Imperial College Business School
Intro - Expert
Well Purposed
Founding Member
Healthy Nibbles
The Brand Tailors
Top Health & Medical Creators UK
Top 200 Creators - Startups & Entrepreneurship
Top 50 Health & Medical Influencers on LinkedIn
Health Tech & Healthcare Experts
Sara Roberts - Founder&CEO of Heathy Nibbles
MEET SARA ROBERTS – CEO OF HEALTHY NIBBLES
Creating healthy snacks and a healthier planet
How we did it: Meet the female founders who have pivoted their businesses to survive Covid
Sara Roberts : The Healthy Nibbles entrepreneur
A Mission to Improve the Health of Commuters and Workers Everywhere
Investec ChangemakeHERS
PODCAST EPISODE 15 IS OUT: SARA ROBERTS FROM HEALTHY NIBBLES
May Contain
Stories from Scotland
Good Time Station 3.0
LOOP Summit
Stories from Scotland
Designing for Cultural Identity, Community, Inclusion, and Dignity
Cultivate Longevity and Prevent Burnout in the Startup Ecosystem
Rich Simple Human
Nutrition and gut health – an understanding of food and well-being
