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David H Deans

Principal Consultant at GeoActive Group

Austin, United States

Technology, Media, Telecom analyst, consultant, columnist - digital multi-platform practitioner - commercial transmedia storyteller @dhdeans

In today's fast-paced, competitive B2B SaaS landscape, achieving sustainable growth requires more than great technology - it demands a strategic, data-driven approach backed by deep industry expertise and agile execution.

Enter GeoActive Group, a boutique advisory consulting firm that has cracked the code on driving measurable results for B2B SaaS companies through their unique blended methodology of strategic wisdom and tactical street smarts.

Unlike traditional management consulting firms that excel at either high-level strategy or operational implementation, GeoActive combines these two critical elements into a single collaborative process that empowers our clients to:

- Develop innovative, customer-centric go-to-market strategies grounded in rigorous market analysis and industry foresight.

- Rapidly test, iterate and refine solutions based on real user feedback, using agile, design thinking principles.

- Implement comprehensive, data-driven execution plans that drive tangible growth in sales, customer acquisition and retention.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Austin, TX
Speaking Topics: Generative AI Marketing & Sales Applications

David H Deans Points
Academic 5
Author 68
Influencer 25
Speaker 3
Entrepreneur 5
Total 106

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Technology, Media and Telecommunications Consulting
Theatre: North America
Minimum Project Size: N/A
Average Hourly Rate: $150-$199
Number of Employees: 1-10
Company Founded Date: 2023
Media Experience: 15

Areas of Expertise

5G 30.02
AI 30.01
Blockchain 30.32
Cloud 30.32
Customer Experience 30.02
Design Thinking 30.46
Digital Disruption 30.38
Digital Transformation 30.09
Ecosystems 30.06
Emerging Technology 30.19
FinTech 30.20
Future of Work 30.02
Innovation 30.54
IoT 30.02
Leadership 30.15
Marketing 30.25
Mergers and Acquisitions 30.44
Mobility 30.58
Open Innovation 30.27
Quantum Computing 30.25
Retail 30.22
Startups 30.27

Industry Experience

Financial Services & Banking
High Tech & Electronics
Media
Professional Services
Retail
Telecommunications

Publications

65 Article/Blogs
Commercial Storyteller: Leading with Purposeful Narratives
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December 23, 2018

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Tags: Customer Experience, Design Thinking, Leadership

Commercial Storytelling: Leading with Purposeful Narratives
LinkedIn
December 23, 2018
In an industry that’s typically technology-centric or product-centric, Cisco was able to establish and maintain a distinctive point of view that’s positioned higher up the value chain. The core marketing principle is not to focus on ‘what you make’ (products or services) but instead focus on ‘what you make possible’ (business outcomes) for your customers.

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Tags: Startups, Leadership, Marketing

How Digital Commerce Will Transform Global Retail
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September 12, 2018
Consumers are increasingly turning to online and mobile channels to make retail purchases that they traditionally would have made in-store in prior years — thanks to new online purchasing experiences like click-and-collect and mobile order-ahead. via Digital Lifescapes

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Tags: Retail

The Four X-Factors of Exceptional Leaders
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September 11, 2018
“Our experience working within hundreds of C-suites and boardrooms around the world has shown us that traditional approaches to senior leader assessment and development often fall short for two distinct reasons.” via Strategy + Business

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Cloud Complexity and Cyber Security Drive IT Budgets
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September 10, 2018
Of 46 CIOs surveyed about 40% said they expect IT budgets to increase in 2018, that’s up from 29% a year ago. Respondents expect weighted average year-over-year budget growth of 4.2%, that’s up from 1.5% weighted growth. via WSJ

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Telecom Providers Adopt Software-Defined Infrastructure
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September 10, 2018
Within the telecom sector, the ongoing shift to software-defined infrastructure — where IT workloads run virtualized or containerized on industry-standard hardware and software platforms — is happening at an unprecedented pace. via Digital Lifescapes

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Tags: Telecom

Technology Adoption in Multi-Generation Workforces
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September 09, 2018
Multiple generations of workers co-existing in today’s labor force have different views on the use of technology and carry stereotypes about their older or younger cohorts, but are in general agreement when it comes to career aspirations, according to a report from CompTIA. via CompTIA

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Six Consumer Technologies Driving Record Revenue
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September 08, 2018
The Consumer Technology Association records factory sales to dealers of over 300 consumer tech products, software and services in the United States. It predicts that revenue from U.S. tech industry retail sales will reach a record $377 billion in 2018 — that’s a 6% increase over 2017. v

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Worldwide IT Storage Systems Revenue Grew 21.3%
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September 08, 2018
IT vendor revenue in the worldwide enterprise storage systems market increased 21.3 percent year-over-year to $13.2 billion during the second quarter of 2018. Total capacity shipments were up 70.7 percent year-over-year to 111.8 exabytes during the quarter. via IDC

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Cloud Native Tech Use Has Grown Over 200 Percent
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September 07, 2018
The top three benefits of cloud-native technology are faster deployment time, improved scalability, and cloud portability. Moreover, forty percent of survey respondents from enterprise companies (5000+) are running Kubernetes in production. via CNCF

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Hybrid Industrial Cloud Computing Gains Momentum
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September 07, 2018
The industrial cloud covers everything from the factory floor to the industrial campus, and it is unifying the supply chain as companies employ a combination of digital business, product, manufacturing, asset, and logistics planning to streamline operations across both internal and external processe

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7 Key Disruptors Changing The Global Workforce
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September 06, 2018
Business leaders are uncertain they have the right talent to be successful in this new era of technological advancement. A new study found only 25% are highly confident that their workforce has the skill sets needed for the future. via World Economic Forum

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Gig Economy: Why Working Independently Matters
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September 06, 2018
The gig economy is one of the megatrends that will redefine the world of work. By 2025, more than half of workers in the U.S. will be freelancing, according to estimates. More than a third of millennials are already working independently in France. via World Economic Forum

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Why CISOs Need Cybersecurity and Business Goals
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September 06, 2018
49 percent of Chief Information Security Officers (CISOs) believe that their organizations should add cybersecurity goals and metrics for business managers. ESG concurs but says that CISOs should also have business goals. via ESG

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Modeling the Global Economic Impact of AI Technology
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September 06, 2018
Artificial intelligence fuels new growth. AI has the potential to deliver additional global economic activity of around $13 trillion by 2030, or about 16 percent higher cumulative GDP compared with today. This amounts to 1.2 percent additional GDP growth per year. via McKinsey

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Getting Started with Enterprise AI – Webinar Series
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September 04, 2018
Most savvy leaders believe that artificial intelligence (AI) is inevitable, but many struggle with interpreting what it might mean for their business, and how to get started. In this webinar series, you’ll discover lessons-learned and the best practices. Register Now. via AI Webinar Series

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Wearables Still Growing in Emerging Markets
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September 04, 2018
Growth continued in the global wearables market during the second quarter of 2018 as shipments reached 27.9 million units — that’s up 5.5% from the previous year. The market experienced similar revenue gains, growing by 8.3% year-over-year to $4.8 billion, fueled by the popularity of sma

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Mobile Merchant Transaction Growth in Emerging Markets
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September 04, 2018
Numerous telecom service providers have expanded and tailored their services to offer the world’s poorest populations access to more sophisticated products  — such as personal savings and loans. Worldwide a large number of people who remain ‘unbanked’ are without a bank account

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Tags: Telecom

Global Public Cloud Computing Revenue Trends
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September 03, 2018
In the IaaS market, the competitive landscape is consolidating around the current leaders. The top four providers are all hyperscale IaaS providers and represent approximately 73 percent of the total IaaS market and 47 percent of the combined IaaS and infrastructure utility services (IUS) market. vi

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Why Blockchain is a C-Suite Strategic Priority
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September 02, 2018
43 percent of the senior executives worldwide polled in Deloitte’s study said that blockchain is in their company’s “top 5 strategic priorities” and 45% of respondents indicated that they will likely participate in a blockchain consortium. via eMarketer

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Four Trends That Will Shape B2B Engagement
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September 02, 2018
Positioning a company’s experts as “thought leaders” is hardly a new idea. From bylined articles and blog posts to videos and webinars, such “content” helps give your brand a face and shows you have a finger on the pulse of the industry. Customers appreciate it too: 96% of B2B buyers say

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Tags: Marketing

Four Types of Blockchain Ledgers Explained
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September 01, 2018
This two-by-two classification system leads to four possibilities that distinguish the various ledger frameworks. To understand this taxonomy, consider the following two tables, which provide a set of nonfinancial and financial examples. It is worth going through each of the four cases separately. v

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More Hybrid IT Solutions for Enterprise Data
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September 01, 2018
Clearly, the management of huge amounts of data still smiles favorably for on-premises deployment models. The same holds true for workloads that concern potentially sensitive data, as with customer marketing and customer relationship management solutions. via IT Connection

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High-Price PCs Support Vendor’s Declining Shipments
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August 31, 2018
Despite the decline in overall shipment volume, the PC market is expected to grow 3.6 percent to $237.3 billion in 2018, fueled by 2-in-1s (detachable tablets and convertible notebook PCs), ultraslim notebooks, and even desktops — particularly expensive ones used for gaming. via IDC

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Why IT Infrastructure Investment Will Increase in 2019
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August 30, 2018
Over half of the survey respondents said that their organization would dedicate more funding to IT. Security is a major corporate focus, according to 63% of respondents. Other areas of 2019 IT budget prioritization include cloud services, with 48% ranking it as a priority; and internal employee trai

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1 Industry Award
World's Most Influential Cloud Bloggers
SYS-CON Media
August 01, 2018
Cloud computing influencer - ranked #6 out of global top 30

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Tags: Cloud, Innovation, Leadership

4 Influencer Awards
Design Thinking: Top 20 Global Thought Leaders
Thinkers360
July 01, 2019
Here’s the Thinkers360 leaderboard for the top 20 global thought leaders and influencers on Design Thinking for July 2019.

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Tags: Design Thinking, Digital Transformation, Innovation

Cloud: Top 20 Global Thought Leaders
Thinkers360
June 01, 2019
Here’s the Thinkers360 leaderboard for the top 20 global thought leaders and influencers on Cloud Computing for June 2019

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Tags: Cloud, Emerging Technology, Innovation

Fintech: Top 20 Global Thought Leaders
Thinkers360
March 01, 2019
Here’s the Thinkers360 leaderboard for the top 20 global thought leaders on FinTech for March 2019

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Tags: Emerging Technology, Innovation, FinTech

Blockchain: Top 20 Global Thought Leaders
Thinkers360
November 01, 2018
Here’s the Thinkers360 leaderboard for the top 20 global thought leaders on Blockchain for November 2018.

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Tags: Blockchain, FinTech, Marketing

1 Journal Publication
Digital Marketing Journal
Medium.com
August 24, 2018
GeoActive Group | David H. Deans — B2B Content Marketing Exploration

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Tags: Design Thinking, Digital Disruption, Marketing

1 Media Interview
Future of Storytelling Expert Series
Latitude
August 01, 2018
How Transmedia Principles Can Apply to B2B Marketing

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Tags: Marketing, Open Innovation, Startups

1 Speaking Engagement
GeoActive Podcast
Anchor.fm
August 01, 2018
Technology | Media | Telecom

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Tags: Digital Disruption, Digital Transformation, Innovation

1 Whitepaper
STORY-DRIVEN B2B MARKETING - DIGITAL TRANSFORMATION IN ACTION
GeoActive Group
August 01, 2018

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Tags: Design Thinking, Leadership, Marketing

Thinkers360 Credentials

11 Badges

Blog

Opportunities

1 Business Consulting
Technology, Media and Telecom (TMT) market development

Location: Virtual Remote    Fees: $125/hr

Service Type: Service Offered

CMOs have a choice, embrace the future or cling to the past. To succeed today, you have to abandon mass-media thinking and resist the urge to squander your budget on trivial advertising or paid media. I offer practical content marketing skills development coaching - learn more http://bit.ly/digital-polymath

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