Daniela Viek

Founder and Director at Youbrand.Company

Itajaí, Brazil

"PERSONAL BRANDING impacts your Life, Career and Business!
In the market, either you position yourself, or they position you."

In 2004, I had my first Personal Branding client, and this was a few years after Tom Peters created the concept of PB in the USA. Since then, the topic has gained relevance and expression around the world, and I am happy to have contributed to this throughout almost 20 years of my career. And that is where my inspiration for the area came from, which today translates into 5 corporate brands 100% positioned in the global PB market.

Along the way, I obtained international certifications in the USA and Europe. I am also a founding partner of YouBrand.Company™, a company with several solutions for the market, including: the International Event – ??PBEX Experience®, the Personal Brand Diagnostic Software – BrandYOU360®, the first Executive Training School in Latam in PB – PersonalBranding.Academy®, and the Personal Brand Management Methodology – YOU® Method with franchisees in America, Europe and Africa.

Together with my business partners and clients, in these companies we had the opportunity to multiply and share my method all over the world. With students/clients in more than 30 countries, my team and I have collected many good stories and results to tell.

Academically: Bachelor's Degree in Communication in Public Relations, Specialist in Corporate Communication, MBA in Marketing from FGV, Specialization in Business Communication from Syracuse University-NYC, Specialization in Personal Branding from Blanquerna University – Spain.

I have also been leading a Personal Branding Program since 2016 at Administradores.com – the largest business portal in Latin America. I was also a presenter on CBN 95.9FM Radio with the “CBN Personal Brand Minute”.

Consultant, Mentor, Author, Speaker, Workshop Facilitator and Guest Professor in undergraduate courses in Brazil and abroad. I am an instructor of online courses specializing in the subject, and a member of IELA – International E-Learning Association and ABED – Brazilian Distance Education Association.

I am a frequent guest speaker on the subject nationally and internationally, always contributing to the dissemination of best practices. My main goal is to encourage professionals and companies to experience maximum results through the best principles of Personal Branding.

In my mission to improve and share the best PB practices, I also promote forums with the world's leading thinkers in the area, at our annual PBEX congress and other partner events.

After all, the future of Branding is PERSONAL!

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Santa Catarina, Brazil
Speaking Topics: Reputation / Personal Branding / Positioning / Self-Knowlendge / PR / Networking / Strategies / Online Presence and Reputation / Personal Management