
551 Media LLC is a B2B influencer marketing consultancy that helps SaaS companies build pipeline through trust-led growth systems.
Instead of relying on more ads or yet another company blog, we help you tap into the existing trust, credibility, and reach of expert influencers who already shape how your buyers think.
We don’t select influencers based on vanity metrics or surface-level popularity. Our methodology focuses on identifying the right mix of subject matter experts, independent analysts, technical practitioners, and niche thought leaders embedded in the communities your buyers trust.
Together, we design and run content-led programs that put helpful, problem?solving insights directly in front of your buying committees—long before they ever talk to sales. That might include co-created LinkedIn posts and articles, webinars, podcasts, analyst-style reports, or event activations, all orchestrated to generate qualified demand and accelerate deals.
Our team understands the unique challenges strategic-minded SaaS companies face as they scale: long, complex sales cycles, crowded categories, skeptical buyers, and pressure to show measurable pipeline impact. We build programs that are trackable, defensible, and aligned to your go?to?market motion—so marketing can confidently show how influencer work contributes to revenue.
551 Media was founded by Tom Augenthaler, an 18?year B2B marketing veteran and one of the earliest practitioners of B2B influencer marketing. Today, we work with SaaS companies worldwide to make “buyer trust” a strategic advantage, not a happy accident.
Services Provided
B2B Marketing Strategy, influencer marketing, GTM strategy, demand gen