Struggling to get results from your email marketing?
While your email list is typically made up of people who are interested in your business, keeping them engaged can be a real challenge. Unless you connect with your audience, your emails will either end up in the spam folder or lead to a wave of un-subscribers.
So, how do you connect with your audience through email? Here you’ll discover 6 of the best tips you can follow.
1. Pay Attention to the Subject Line
The subject line of your emails is one of the most important things to pay attention to. People receive a LOT of emails each day. Going through them all can be time-consuming, so it’s common for people to simply skim over the subject line before they decide whether or not to open it.
What you put in the subject line of your emails could determine whether it gets read or sent directly to spam. It is best to keep it short and concise. Let the reader know what to expect in the email, and why they need to read it.
You will find a lot of information online to help you craft the perfect subject line if you need any help.
2. Understand Your Target Audience
You aren’t going to see much in the way of results if you don’t fully understand your target audience. Who are you emailing? What are their needs and most pressing concerns?
Build up a client profile so you understand what makes them tick. The more you understand who your audience is and what they want, the easier you’ll find it to deliver emails that convert.
3. Personalize the Emails
Nobody likes to receive generic emails. If you want your email marketing to be a success, it’s crucial that you personalize each one.
At the very least, you should be using the customer’s name at the start of the email. However, the more personalized you can make them, the more effective they are going to be. They also show your audience that you care about them and they aren’t just a number on a list.
4. Consider Opening with a Story
Did you know that stories can greatly increase engagement in your emails? Storytelling has become an important component of marketing for small businesses. They help to draw in the reader, taking them on a journey through their imagination.
Obviously, you’ll need to make sure the story is relevant to the topic. You will also want to keep the story short, otherwise, the reader could lose interest real quick.
5. Make Sure You Segment Your List
If you are having trouble personalizing your emails, it can be helpful to segment your list. Splitting your customers into categories can help you to better market your products and services to each of them.
For example, one segmented list could comprise of new subscribers. Another segment could include existing customers. You can even segment your list based upon the type of products and services customers are interested in.
When you segment your list, it gives you a better opportunity to effectively target your marketing strategy. Getting relevant emails in front of your audience is one of the best ways to boost engagement.
6. Don’t Forget a Call to Action
It’s easy to forget that emails need a call to action too. Have you provided your audience with everything they need to take the next steps?
Make sure you only focus on one call to action at a time. What is the main goal of the email? Is it to encourage the customer to buy something? Or are you trying to get them to find out more about a particular service you offer?
Identify the main priority of the email, then make sure you utilize an appropriate call to action at the end. If you are unsure what a good call to action looks like, you’ll find some great examples of them online.
Connecting with your audience via email isn’t always easy. However, if you follow the steps above, you should notice a significant improvement in your click through and conversion rate. Also, don’t forget to be consistent. Send emails regularly, but don’t bombard your audience.
By Tabitha Jean Naylor
Keywords: Business Continuity, Business Strategy