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Adriana Rivas
COO & AI Strategist at Bigwise Corp
Miami, United States
Adriana Rivas is Chief Operating Officer and AI Strategist at BIGWISE Corp, a retail technology company with operations across the United States and Latin America. She leads the deployment of self-service kiosks, POS systems, electronic shelf labels, and digital signage across thousands of store locations. She is also the founder of Biwitech, the hardware line behind that infrastructure, built on the conviction that physical retail technology is the missing piece in most AI conversations.
At BIGWISE Corp, she co-leads the commercial side of SLIVE.AI, an AI-native retail operating system redefining how store-level data translates into real-time decisions at scale. Her book, How to Implement Self-Service Without Failing, reached Amazon #1 Hot New Release and received the Silver Nonfiction Book Award in 2025.
In 2026, she received the Gold Stevie Award for Thought Leader of the Year in Business Products, the only Gold Stevie awarded in that category. Thinkers360 ranked her #7 Global Thought Leader in Retail 2026, and TechRound named her one of the Top 50 Women in Startups and Tech 2026. She holds the Thinkers360 Certified Master Expert designation in Retail.
She serves as a Global Ambassador and Circle Leader for WomenTech Network. Her work sits at the intersection of retail hardware, AI strategy, and the operational realities of scaling technology across global markets.
Adriana Rivas
Points
Academic
15
Author
223
Influencer
46
Speaker
0
Entrepreneur
141
Total
425
Points based upon Thinkers360 patent-pending algorithm.
Global Ambassador — WomenTech Network, United States
WomenTech Network
July 31, 2025
Serving as Global Ambassador for WomenTech Network, representing the United States and advocating for women's advancement in technology careers. Co-leads the Retail Tech & Self-Service Innovation Circle, connecting women across borders and industries in the retail technology sector.
The AI Is Not the Problem. eTail Boston 2026 Named the Real One.
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August 12, 2026
eTail Boston 2026 just wrapped. 85% of retail leaders are increasing AI investment this year. The panels that drew the most attention were not about technology. They were about employees, managers, and the operational culture that determines whether the AI a retailer just bought produces a return or
When a Woman Takes the CEO Chair, Everything Changes
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August 10, 2026
By Adriana Rivas, Gold Stevie® Award Winner, AI Strategist, Retail Technology Executive, COO at BIGWISE Corp, and AuthorA report released in June 2026 by Corporate Women Directors International examined 3,222 blue-chip companies across 71 countries. What stopped people was not how many had women C
49.6 Million Americans Now Start Their Retail Search With AI. Showing Up in That Search Is Only Half the Problem.
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August 08, 2026
PYMNTS Intelligence found that 49.6 million U.S. adults now begin their retail product search with AI. Ulta Beauty, The Knot, and Etsy each solved the same problem this week: how do you get the customer who found you through ChatGPT or Gemini to complete the transaction on your own platform? The dis
Retailers Spent 20 Years Competing for the Customer’s Attention. Now They Also Have to Compete for the Agent’s.
ADRIANA RIVAS
August 05, 2026
On August 3, Scott Thompson at the Retail Technology Innovation Hub published a piece anchored by an observation from Dr. Astha Purohit at Walmart, where she serves as Director of Product Management, Customer Data and Identity. The piece drew on the Fynd whitepaper on agentic commerce. That whitepaper documented a platform processing 1.6 million daily orders and an AI agent driving 40 percent revenue uplift. The most important line, however, was not about Fynd. It was a single observation from Purohit about what retail competition now looks like:
9 in 10 Retailers Say They Are Embedding AI Agents. The KPMG Report Also Shows Why Most of Them Are Not Getting the Returns.
ADRIANA RIVAS
August 01, 2026
That is not a contradiction. It is the most accurate description of where retail AI actually stands in 2026. The sector has crossed the threshold from experimentation to declared commitment. It has not yet crossed the threshold from declared commitment to sustained operational returns. The gap between those two thresholds is where most retail technology budgets are currently sitting, and it is the gap that determines whether the $50 million or more that most large retailers are now investing annually in digital technologies produces the $250 million in returns that the top performers are reporting, or produces a capability that looks like AI on paper and performs like a pilot in practice.
Why Self Service Still Fails in 2026 and What Retailers Keep Getting Wrong
Retail Touch Points
July 29, 2026
An analysis of why most self-service deployments in retail stall after launch, and what separates operators who achieve real adoption from those who don't. The article covers the silent failure pattern that follows a successful go-live, the difference between a real pilot and a supervised demonstration, the decisive role store associates play in adoption, why a showroom kiosk doesn't behave the same way on the sales floor, and the right sequence for launching an initiative from scratch. Based on nearly two decades of implementing kiosks, POS systems, and digital signage across retail formats in the United States and Latin America.
The Cart Is Now Inside the Conversation. What That Means for Every Retailer Not Yet Transactable Through AI.
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July 29, 2026
This week, Shoppable put 500 million products inside ChatGPT and ChatGPT launched native Instant Checkout. The discovery layer and the transaction layer just collapsed into a single AI conversation. For retailers not yet transactable through AI, this is not a future trend. It already happened.
The p
Stores Saw Losses Rise 22% in Year One of Self-Checkout. Most of It Was Not Theft. Here Is What That Changes.
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July 25, 2026
The University of Leicester just studied 39 retailers and $1.16 trillion in transactions. Losses are 33% higher in stores with SCO than stores without. Most of that loss is not theft. It is honest mistakes. That distinction determines everything about how you design your loss prevention strategy.
Th
28% of Self-Service Kiosk Programs Miss Their Year-One ROI Target. Here Is What the Vendor Slide Never Shows.
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July 16, 2026
28% of self-service kiosk programs miss their Year-1 ROI target. The average vendor model overstates first-year returns by 20 to 40 percent. Here is what the five hidden costs actually look like and the framework that changes the outcome.
The post 28% of Self-Service Kiosk Programs Miss Their Year-O
37% of Retailers Are Investing in AI Shopping Assistants. Only 24% of Consumers Will Let AI Complete the Payment.
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July 08, 2026
37% of retailers are investing in AI shopping assistants. Only 24% of consumers will let AI complete the payment. The infrastructure layer is moving faster than the trust layer. Here is what that gap means for retail strategy in 2026.
The post 37% of Retailers Are Investing in AI Shopping Assistants
Starbucks Killed Its AI Inventory Tool and Went Back to Manual Counts. That Is Not a Failure of AI.
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July 04, 2026
Starbucks killed its AI inventory tool and went back to manual counts. That is not a failure of AI. It is a failure of deployment design. Here is what that decision reveals about retail AI programs.
The post Starbucks Killed Its AI Inventory Tool and Went Back to Manual Counts. That Is Not a Failure
Retailers Running Their Own Shopper Agents Grew Sales 59% Faster. The Window for the 2026 Holiday Season Is This Quarter.
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July 01, 2026
Salesforce revealed this week that retailers running their own shopper agents grew sales 59% faster last holiday season. AI influenced 20% of global online sales. The window to build for Q4 2026 is now.
The post Retailers Running Their Own Shopper Agents Grew Sales 59% Faster. The Window for the 202
The Smallest Market in Latin America Is Growing the Fastest. Here’s Why That Matters.
Linkedin
June 28, 2026
Notes from the 2nd World Retailers Congress in Caracas
Last week, I sat in a ballroom in Caracas at the second edition of the World Retailers Congress, organized by ANSA Venezuela, watching an NIQ slide that reframed the way I think about growth in this region.
AI-Referred Shoppers Convert Higher Than Any Other Channel. Most Retailers Don’t Have a Strategy for the Traffic.
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June 27, 2026
AI-referred shoppers convert at higher rates, spend more per visit, and arrive with stronger purchase intent than visitors from any other channel. Most retailers cannot tell you their AI-referred traffic number. That is a revenue strategy problem.
The post AI-Referred Shoppers Convert Higher Than An
AI Pricing Is Now Ready for the Physical Store. Most Retailers Built the Wrong ESL Infrastructure to Run It.
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June 17, 2026
ESL adoption is now mass-market. Walmart, Tesco, and Kroger are all expanding. But most retailers who deployed electronic shelf labels built a price accuracy system, not a pricing engine. Those are different architectures.
The post AI Pricing Is Now Ready for the Physical Store. Most Retailers Built
Executive Presence Was Never the Problem.
Import from medium.com
June 15, 2026
By Adriana Rivas, Gold Stevie® Award Winner, Retail Technology Executive, Author, and Founder.There is a piece of advice that gets recycled at every women's leadership conference, every mentorship program, every performance review where a woman is passed over for promotion. It sounds helpful.
Agentic Commerce Infrastructure Is Now Off the Shelf. What Retailers Do Next Defines the Decade.
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June 10, 2026
Amazon and Meta have each handed retailers a version of the same message. The infrastructure to run agentic commerce is no longer something you build from scratch. It is something you decide to use or ignore.
The post Agentic Commerce Infrastructure Is Now Off the Shelf. What Retailers Do Next Defin
BOPIS Is 8.9% of Retail Revenue. Only 18% of Retailers Have Built It Right.
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June 07, 2026
BOPIS is 8.9% of retail revenue. Only 18% of retailers have fully optimized the process. Here is what that gap costs and how to close it.
The post BOPIS Is 8.9% of Retail Revenue. Only 18% of Retailers Have Built It Right. appeared first on ADRIANA RIVAS.
The Retail Apocalypse Is Dead. The Retailers Running the Old Store Are Losing Anyway.
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June 03, 2026
71% of retailers are expanding their physical footprints in 2026. Early adopters of in-store AI are reporting 79% higher sales growth. The recovery is real but it is not evenly distributed.
The post The Retail Apocalypse Is Dead. The Retailers Running the Old Store Are Losing Anyway. appeared first
Google UCP: Every Retailer Is Now Either Transactable or Just Discoverable
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May 30, 2026
Google launched the Universal Commerce Protocol on May 20. Retail is dividing into retailers AI agents can transact with and retailers they can only mention. Here is what that means for your architecture.
The post Google UCP: Every Retailer Is Now Either Transactable or Just Discoverable appeared fi
AI for Retail Associates 2026: Why the Frontline Adoption Gap Is the Real Bottleneck
ADRIANA RIVAS
May 27, 2026
In several deployments across the United States and Latin America, we have watched retailers spend significant budget on AI pilots that never reach the store associate, never change the shift schedule, and never modify what the cashier does at the register. The pilot succeeds. The frontline does not change. Six months later, leadership cannot explain why the productivity gains never materialized.
Amazon Now: The Store Hiding in a Logistics Announcement
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May 23, 2026
Amazon Now is not a delivery upgrade. It is a new store format that fits in 10,000 square feet and never opens to the public. Here is what retail leaders need to rebuild.
The post Amazon Now: The Store Hiding in a Logistics Announcement appeared first on ADRIANA RIVAS.
AI Search Is Replacing Google: What Your Physical Store Needs to Become Quotable to Agents
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May 20, 2026
AI traffic to U.S. retailers grew 393% in Q1 2026 and is now converting 42% better than human traffic. Here is what your physical store has to become to be quoted by agents.
The post AI Search Is Replacing Google: What Your Physical Store Needs to Become Quotable to Agents appeared first on ADRIANA
Conversational Commerce 2026: When Your POS Becomes a Chatbot
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May 16, 2026
Conversational commerce will hit $290B in 2026. Your POS is being asked to do a different job. Here is what retail leaders need to rebuild.
The post Conversational Commerce 2026: When Your POS Becomes a Chatbot appeared first on ADRIANA RIVAS.
GS1 RFID TDS 2.3: The Tag That Phones Home
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May 13, 2026
GS1 TDS 2.3 turned every RFID tag into a web-resolvable address. The middleware era is ending. Here is what retail leaders need to know now.
The post GS1 RFID TDS 2.3: The Tag That Phones Home appeared first on ADRIANA RIVAS.
Judge, Stevie Awards for Technology Excellence (Product Judging Committee)
Stevie Awards
June 26, 2026
Selected to serve on the Product Judging Committee for the Stevie Awards for Technology Excellence, the newest program in the world's premier business awards. In this role, I evaluate nominations across technology product and innovation categories, assessing the impact, originality, and execution behind each submission.
Judge, Evan Kirstel's We Love Tech Awards 2026
Evan Kirstel’s The We Tech Awards
May 13, 2026
Served as a judge for the 2026 edition of Evan Kirstel's We Love Tech Awards, organized by Business Intelligence Group, evaluating technology innovations and contributions across the industry.
Industry Judge — Globee Awards for Impact 2025
Globee Awards
November 30, 2025
Selected as an Industry Judge for the Globee Awards for Impact 2025, evaluating global business achievement nominations across multiple categories. Recognized as a qualified peer to assess and shape industry standards in business innovation and leadership.
Bachelor's degree in Accounting
Universidad Rafael Urdaneta
March 03, 2008
Abilities and skills acquired to lead and advise the accounting services of private and public companies, design budgetary and financial policies as well as self-manage financial investigations and financial advisory services, with a comprehensive tax training.
How to Implement Self-Service Without Failing - Revised & Expanded · Second Edition
Adriana Rivas
September 04, 2026
How to Implement Self-Service Without Failing: Revised & Expanded Edition builds on the field manual that became an Amazon No. 1 Hot New Release and earned the Silver Nonfiction Book Award in 2025. This edition was written for what comes next in retail: AI at the checkout lane, RFID across the mid-market, and the rise of agentic commerce.
Expanding from 70 to 180-220 pages across 14 chapters and 6 parts, it adds three entirely new sections covering AI Loss Prevention, RFID in Retail 2026, and Agentic Commerce.
How to Implement Self-Service Without Failing
Self-publish
August 04, 2025
Most self-service projects in retail fail not because of technology or budget, but because they ignore strategy and the human factor.
In this practical guide, Adriana Rivas, Founder of Biwitech and Chief Biwitech Development Officer at BIGWISE Corp., reveals the three silent killers of self-service implementation and how to overcome them.
Whether you're deploying kiosks, digital signage, or POS automation, this book gives you clarity, frameworks, and real-world lessons to scale with confidence across the U.S. and Latin America.
Award-Winning Author | Business & Technology (2025)
Nonfiction Authors Association
November 05, 2025
How to Implement Self-Service Without Failing received the Silver Nonfiction Book Award in 2025 and reached the #1 spot on Amazon's Hot New Releases list in its category. The book covers practical deployment of self-service kiosks, digital signage, and retail technology across physical retail environments in the United States and Latin America.
5-Star Review — How to Implement Self-Service Without Failing
Readers' Favorite
October 20, 2025
Received a 5-star review from Readers' Favorite for "How to Implement Self-Service Without Failing," praised as an indispensable resource and well-written guidebook for retailers and decision-makers considering self-service technology adoption.
How to Implement Self-Service Without Failing Featured in "The Definitive Retail and E-Commerce Playbook: 19 Essential 2026 Titles
Retail Tech Media Nexus
July 17, 2026
How to Implement Self-Service Without Failing (Revised and Expanded Second Edition) was included in Retail Tech Media Nexus' roundup of essential 2026 retail and e-commerce titles, alongside authors from Amazon, Deloitte, and Harvard Business School Press. The list covers strategic reading for retail and e-commerce operators navigating AI, personalization, and physical store execution.
How to Implement Self-Service Without Failing Featured in Thinkers360's "25 Best Agentic AI Books Written by Thinkers360 Experts"
Thinkers360
June 20, 2026
How to Implement Self-Service Without Failing was selected by the Thinkers360 editorial team as one of the 25 Best Agentic AI Books Written by Thinkers360 Experts, alongside titles from Pascal Bornet, Charlene Li, and Faisal Hoque.Thinkers360
SLIVE.AI — AI-Native Operating System for Retail
Bigwise Corp
November 03, 2025
As COO at BIGWISE Corp, co-led the commercial strategy, go-to-market execution, and product positioning of SLIVE.AI, the first AI-native operating system that unifies ERP, enterprise collaboration, and conversational AI into a single platform for retail. Designed enterprise tier structure (Spark, Galaxy, Universe), led launch website development, and shaped market positioning across the U.S. and Latin America.
Chief Operating Officer
BIGWISE CORP
October 01, 2024
As Chief Operating Officer (COO) at Bigwise Corp, I am responsible for leading corporate operations across the United States and Latin America within a multi-brand ecosystem that combines proprietary solutions — Stellar (enterprise software), Biwitech (retail and restaurant hardware), and SLIVE ADS360 (digital advertising) — with the integration of third-party technologies. I oversee operational execution, regional growth, strategic planning, and alignment across all business units.
Founder — Women in Retail Tech Circle, WomenTech Network
WomenTech Network
July 23, 2025
Founded and leads the Retail Tech & Self-Service Innovation Circle within WomenTech Network, creating a dedicated community for women in retail technology, an often-overlooked sector that employs millions and impacts billions of consumers. The circle provides mentorship, knowledge sharing, and career development for women across the U.S., Latin America, and international markets.
As Chief Biwitech Development Officer at Bigwise, I led the creation and international launch of Biwitech, our proprietary hardware line for retail and self-service environments. This project involved the design, sourcing, branding, and commercialization of over 20 innovative devices, including self-service kiosks, digital signage, POS systems, and barcode scanners.
Biwitech was developed to complement our software platform, Stellar, offering a complete ecosystem for retail and food service businesses across Latin America and the United States. Under my leadership, Biwitech has already been implemented in major retail chains and has been featured at industry events across the region.
Key outcomes:
Product launch in 2 countries within the first 6 months.
4 successful deployments with enterprise clients in the retail and restaurant sectors.
WomenTech Global Awards 2025 — Bronze Winner, Chief in Tech Leader of the Year
WomenTech Network
December 04, 2025
Bronze Winner at the WomenTech Global Awards 2025 in the Chief in Tech Leader of the Year category, selected among 1,760 contestants from 128 countries, with only 79 Bronze Winners worldwide. Recognized for executive leadership and innovation in technology.
Top 7 Global Thought Leader and Influencer on Retail 2026
Thinkers360
June 14, 2026
Ranked #7 among the Top 50 Global Thought Leaders and Influencers on Retail 2026 by Thinkers360, recognized for thought leadership content across retail technology, agentic AI, and self-service innovation.
49. Adriana Rivas — Women in Startups & Tech
TechRound
February 26, 2026
Featured as #49 in TechRound's Women in Startups & Tech series, recognized as COO and Chief Biwitech Development Officer at Bigwise Corp for leadership in retail technology innovation across the U.S. and Latin America.
Top Tech Innovators 2025 — The CEO Magazine
The CEO Magazine
December 23, 2025
Recognized among the 2025 Top Tech Innovators by The CEO Magazine, a global distinction honoring technology leaders driving measurable impact and innovation across industries.
WomenTech Network: Featured Mentor, National Mentoring Day 2025
WomenTech Network
October 15, 2025
Selected as one of 10 WomenTech Network mentors spotlighted globally for National Mentoring Day 2025, recognized for dedication to mentoring women in technology and contributing to career growth and leadership development within the WomenTech Network community.
Thought Leader and Influencer Interview with Adriana Rivas, COO & AI Strategist, Bigwise Corp
Thinkers360
July 06, 2026
A Thinkers360 thought leader interview covering my path from accounting to COO and AI Strategist at BIGWISE, the founding of Biwitech, and where agentic AI is actually delivering value in retail today versus where it remains mostly hype. I also share perspective on thought leadership credibility and working with brands as a retail technology expert.
Adriana Rivas of BIGWISE On 5 Things You Need To Be A Highly Effective C-Level Leader Of A Retail Tech Company
Authority Magazine
May 28, 2026
An interview with Authority Magazine where I share the five principles that shaped my leadership journey from accountant to COO in retail technology, including operational proximity, cross-cultural intelligence, financial discipline, vision-led selling, and decisive leadership under uncertainty.
A feature interview with CanvasRebel exploring my journey from financial operations to retail technology leadership, the story behind building Biwitech and BIGWISE Corp, and what it means to design technology for real store environments across the United States and Latin America.
Building Your Way Up Through Risk: Stories of Women's Leadership
Women Lead UK
May 22, 2026
A feature in Women Lead UK where I share how I built authority before formal recognition, why results alone do not create visibility for women in the corporate world, and why taking responsibility for work others refused to touch was the defining move in my career at BIGWISE Corp.
Adriana Rivas of BIGWISE Corp
ValiantCEO
May 19, 2026
A feature interview with ValiantCEO where I share the story behind BIGWISE Corp, a technology company founded in 1992 to serve the mid-market with capabilities that enterprise vendors rarely offer to smaller retailers. I discuss my path from financial operations to COO, the development of Biwitech, and the leadership principles that guide building retail technology for real-world store environments across the United States and Latin America.
The New CEO Playbook: Adriana Rivas of Bigwise Corp On Balancing Purpose, Profit, and Personal Brand
Authority Magazine
February 12, 2026
In-depth interview featured in Authority Magazine discussing how to balance purpose, profit, and personal brand as a tech executive and COO of Bigwise Corp.
Adriana Rivas on Scaling AI-Powered Retail Operations After Global Industry Recognition
CB Herald
January 05, 2026
Featured in CB Herald covering the strategy behind scaling AI-powered retail operations following the Gold Stevie Award win at the 2026 American Business Awards, discussing how industry recognition accelerates growth and the roadmap for expanding Biwitech's retail technology footprint globally.
Community Highlights: Meet Adriana Rivas of Biwitech
VoyageMIA
January 01, 2026
Featured in VoyageMIA's Community Highlights series, sharing the story behind founding Biwitech, leading retail technology innovation across Latin America and the U.S., and the journey of building a cross-border tech company from Miami.
Women in Tech Global Awards 2025 Voices — Reflecting on My Journey
WomenTech Network
December 11, 2025
Featured in WomenTech Network's Global Awards Voices series as a Bronze Winner, sharing reflections on the journey to recognition, the importance of representation for Latinas in technology, and the vision for building inclusive retail tech ecosystems across the U.S. and Latin America.
Women of the C-Suite: Five Things You Need to Succeed as a Senior Executive
Authority Magazine
November 14, 2025
Featured in Authority Magazine's Women of the C-Suite series, sharing five key principles for succeeding as a senior executive in technology. Covers leadership philosophy, cross-cultural business strategy, and lessons from scaling a retail tech company across the U.S. and Latin America.
Biwitech Expands U.S. Footprint with Smart Kiosks and Quantum POS
Ecommerce North America
July 23, 2025
Editorial coverage by Ecommerce North America on Biwitech's expansion across the U.S. market with Quantum POS terminals and TotemTouch displays, highlighting the company's retail hardware strategy and measurable growth milestones.
Retail Women in Tech (RWIT)
Retail Women in Tech
October 15, 2025
Member of Retail Women in Tech, a global community connecting professionals passionate about retail and technology, regardless of background, age, or title. Focused on inspiring, supporting, and developing women leaders across the retail tech industry.
Building, Enjoying and Valuing Your Truthful Leadership Counsel
Communication Intelligence
February 21, 2026
Cited as an expert contributor in this leadership article exploring how executives build and sustain trusted advisory teams. Featured alongside insights on authentic leadership decision-making and the importance of candid counsel in high-stakes environments.
Adriana Rivas – United Latinas Speakers Directory
United Latinas
January 04, 2026
Featured speaker in the United Latinas Speakers Directory, recognized for expertise in retail technology, AI-powered self-service, and digital transformation. Author of How to Implement Self-Service Without Failing and Gold Stevie Award 2026 winner.
The Self-Service ROI Gap: Why 28% of Retail Kiosk Deployments Fail in Year One
Adriana Rivas
March 31, 2026
A practitioner's brief examining the structural gap between vendor-projected and realized Year-1 ROI in self-service kiosk deployments. Covers the five hidden costs of unattended retail, two real-world deployment case comparisons, AI loss prevention strategy, and a pre-deployment framework for retail operators across the U.S. and Latin America.
SLIVE.AI — AI-Powered Business Operating System for Retail
Location: Virtual Fees: 22.36
Service Type: Service Offered
SLIVE.AI is the first platform to integrate a complete business engine, an enterprise social network, and conversational AI into a single ecosystem. Powered by Astro, its AI assistant, SLIVE enables retail businesses to manage inventory, POS, finance, purchasing, and store operations through natural language — replacing complex reports with instant insights. Designed for multi-location retailers across the U.S. and Latin America, SLIVE reduces operating costs by up to 40%, improves forecasting accuracy to 92%, and increases team productivity by 60%. Available from free to enterprise plans.
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