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Hector Santagostino

Manager at Hector Santagostino

Bogotá, Colombia

Brasilero, ex MacCan Erickson Brasil,
ex Young & Rubicam Brasil,
ex Young & Rubicam Latam,
ex Vicepresidente de Young & Rubicam Colombia.

Co-Fundador y Vicepresidente Creativo de Young & Rubicam Colombia, Bogotá y Cali; fundador de su propia Agencia: Santagostino Publicidad, en su momento, una de las 5 mejores agencias del país.

Algunos clientes atendidos:

Colgate, Postobón, Carulla, Mazda, KIA Motors, Global One, Banco Andino, Banco Popular, Asobancaria, CIFIN, Colchones Spring, Colchones ElDorado, Xerox, Lycra-DuPont, Codensa, Acueducto de Bogotá, etc.

Available For: Authoring, Consulting, Speaking
Travels From: Bogotá, Colombia, Sao Paulo, Brazil, South America
Speaking Topics: Conference on Creativity and Business Innovation with exercises / Holistic Leadership with NLP / Conference: Mental Transformation = Total and Permane

Hector Santagostino	Points
Academic	0
Author	2
Influencer	2
Speaker	0
Entrepreneur	0
Total	4

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Hector Santagostino

Manager

Company Type: Individual

Business Unit: Creativity and Innovation

Theatre: Colombia, Brasil, South America

Minimum Project Size: Undisclosed

Average Hourly Rate: Undisclosed

Number of Employees: Undisclosed

Company Founded Date: Undisclosed

Media Experience: 30 years

Areas of Expertise

Business Strategy

Culture 30.02

Customer Experience

Design Thinking

Digital Transformation 30.01

Emerging Technology 30.09

Innovation 30.07

Leadership

Marketing

Open Innovation

Public Relations

Industry Experience

Automotive

Consumer Products

Media

Other

Professional Services

Retail

Publications

2 Article/Blogs

"La creatividad es la imaginación en acción"
Linkedin
March 03, 2020

El artículo discurre sobre una frase proferida por Albert Einsten en una entrevista concedida al periodista George Sylvester Viereck del Saturday Evening Post en 1926. La frase" La imaginación es más importante que el conocimiento. El conocimiento es limitado y la imaginación circunda el mundo", nos recuerda que la imaginación es absolutamente importante en cualquier proceso creativo que desemboque en innovación a propósito de que las empresas necesitan conformar ambientes de trabajo creativos como factor diferenciador pero se mantienen exageradamente racionales en detrimento del lado emocional del ser humano.

See publication

Tags: Digital Transformation, Emerging Technology, Innovation

"Detonando Mitos"
Linkedin
February 15, 2020

El artículo revela que todos los seres humanos nacen con un coeficiente de genio creativo que gradualmente se va perdiendo por el sistema educativo actual. También habla un poco de nuestra evolución tecnológica y de la necesidad de crear un entorno creativo en las empresas con el uso de los dos hemisferios cerebrales ( binomio razón-emoción ), para promover la innovación en un momento de cambios constantes donde lo intangible y el conocimiento aparecen como elementos empresariales diferenciadores, por lo que la creatividad, madre de la innovación, resulta ser de la mayor importancia para maximizar la capacidad de competir de las empresas.

See publication

Tags: Emerging Technology, Innovation, Culture