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Richard Morecroft

Senior Partner at Digital Works Group

London, United Kingdom

I lead the Strategy, Leadership & Innovation at Digital Works Group where we help clients achieve laser-focused direction and establish momentum in digital change and innovation.

I'm a dynamic, action-orientated board level executive with over 25 years of experience, leading growth and change in financial services and fintech, e-commerce, telecoms, and media.

My breadth and depth of skills mean I have helped a range of businesses to achieve rapid, complex and effective business transformation. I excel in developing both the ‘big picture,’ providing a clear strategic vision but also have an eye on the detail. I'm able to help businesses change and transform by providing excellent leadership and stakeholder management skills.

I have business expertise in:

Strategy development and execution – making strategy “real” and delivering on the promise
Digital transformation – end-to-end leadership of growth and change
Commercial leadership – developing new products and services
People, process and operations development

My key achievements include:
- Developed the digital product and service strategy for a leading UK insurance business
- Built and launched a mobile financial services business for Ooredoo, over 1m customers live
- Lead the development and launch of the TalkTalk’s “Free Broadband” – took customers from 700k to over 2m
- 11 years in the British military; specialist telecommunications with deployments across the globe
- Built the AOL UK and DE access network

Available For: Consulting, Influencing
Travels From: London, UK
Speaking Topics: Digital Transformation & Innovation

Richard Morecroft Points
Academic 5
Author 11
Influencer 0
Speaker 3
Entrepreneur 0
Total 19

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Strategy, Leadership & Innovation
Theatre: United Kingdom
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 25+ years

Areas of Expertise

Business Strategy 30.54
Change Management 30.16
Customer Experience 30.04
Digital Disruption 30.05
Digital Transformation 30.23
Innovation 30.10
InsurTech 30.26
Leadership 30.06
Management
Risk Management 30.04

Industry Experience

High Tech & Electronics
Telecommunications

Publications

11 Article/Blogs
How to prepare your business for Innovation
Digital Works Group
August 30, 2019
Richard shares his experience on helping businesses get to grips with Innovation and how organisations can prepare themselves for game-changing growth and ultimately become market disruptors.

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Tags: Business Strategy, Digital Disruption, Innovation

Ownership of digital and creating the right environment for successful change
Digital Works Group
November 10, 2017
An interview with Richard on why ‘ownership’ of ‘digital’ is a critical factor for successful business transformation. Who should be owning ‘digital’ and what are the benefits when you get the right team in place?

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Tags: Business Strategy, Digital Transformation, Leadership

How to create a clear Digital Vision and Strategy
Digital Works Group
October 11, 2017
If you are currently struggling with effecting digital change in your organisation, it is reassuring to know that you are not alone; having a clear vision and strategy allow you to cement and communicate who you aspire to be, set your objectives and targets and provide you with a company-wide focus and road-map for how you are going to get there. Ultimately this will propel you to start (or reignite) your transformation journey.

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Tags: Business Strategy, Digital Transformation, Leadership

A Digital Change Framework to Drive Successful Digital Transformation
Digital Works Group
September 17, 2017
Richard shares a proven framework that is key to bring clarity to the complex task of transformation. Covering the nine critical success factors and the marriage of strategic and execution criteria that help to manage and drive change.

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Tags: Business Strategy, Digital Transformation, Leadership

Moving your business up the Digital Evolution Curve
Digital Works Group
July 25, 2017
Before embarking on any digital change programme, it is essential to have a clear understanding of where your starting point is and the direction you need to travel. Without this, you could be contemplating an expensive, potentially highly disruptive and business-wide change programme without setting a clear vision and well-thought-out strategy and objectives.

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Tags: Business Strategy, Digital Transformation, Innovation

What is Digital Transformation and what's the best way to get started?
Digital Works Group
July 03, 2017
What is Digital Transformation and what does it really mean for you and your organisation? Richard talks about what is meant by digital transformation and why is it so important; why so many organisations are struggling to get to grips with it and reveals the best way to get started on your valuable digital journey

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Tags: Business Strategy, Digital Transformation, Innovation

Five steps for successful Digital Transformation
Digital Works Group
April 28, 2017
There are many factors to consider when launching any new project, but digital transformation projects can be particularly complex. In this blog, I share the five top level critical steps for successful initiation of digital transformation. Get this bit right, and you are already on the road to a successful project and meeting your objectives.

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Tags: Business Strategy, Digital Transformation, Leadership

Digital Transformation (DT) means different things to different people but I can tell you now, there is no magic formula to adopt to make it happen.
linkedin
March 04, 2016
Digital Transformation (DT) means different things to different people but I can tell you now, there is no magic formula to adopt to make it happen.

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Tags: Digital Transformation

Insurance - Is continuity about to be King?
linkedin
January 19, 2016
The insurance market is fast becoming the next industry to grasp the nettle and move into the new digital world.

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Tags: Digital Transformation, InsurTech, Business Continuity

A risky business?
Linkedin
January 07, 2016
The start of a new year can often be a time for reflection when businesses look ahead and make plans for evolution and change. This change usually beings risk...

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Tags: Business Strategy, Digital Transformation, Risk Management

Your Elevator Pitch
linkedin
November 11, 2015
I saw a LinkedIn post recently that stated There is no 'Digital Strategy' anymore, just 'Strategy' in a digital world. In other words, ‘digital’ and ‘business’ strategy have become one and the same. Wise words.

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Tags: Digital Transformation

1 Visiting Lecturer
Emeritus Guest Lecturuer on Digital Transformation
Emeritus
December 31, 2018
Lecturing MBA and Diploma courses on Digital Transformation

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Tags: Business Strategy, Change Management, Digital Transformation

1 Webinar
Breaking down Digital Transformation
Digital Works Group
February 10, 2019
What is Digital Transformation and why is it happening now? Richard Morecroft breaks down what is meant by the term 'Digital Transformation'. If you've not started your business transformation yet or not sure why you need to then watch this video to get help and advice on how to survive in this Digital Age.

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Tags: Business Strategy, Customer Experience, Digital Transformation

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Richard Morecroft

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