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John Bruno

Vice President, Commerce Strategy at PROS

Boston, MA, United States

Experienced product, marketing, and GTM leader helping to shape the future of digital buying and selling. Former head of product at Elastic Path Software, and seasoned industry analyst at Forrester research covering eCommerce, Configure Price Quote (CPQ), and CRM.

Worked Fortune 1000 brands, manufacturers, and retailers companies advising and shaping their digital and customer engagement strategies. Frequently cited in major publications including Wall Street Journal, Adweek, Forbes, Business Insider and more.

Available For: Authoring, Influencing, Speaking
Travels From: Boston, MA
Speaking Topics: Digital transformation, eCommerce, Customer Experience

John BrunoPoints

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Marketing

Areas of Expertise

AI 30.10
Business Strategy 30.18
CRM 30.54
Digital Disruption 30.33
Digital Transformation 30.41
Predictive Analytics
Sales 31.33
Customer Experience 30.47
Retail 31.41
Emerging Technology 30.19
IoT 30.36
Management 30.07
Marketing 30.19

Industry Experience

Consumer Products
High Tech & Electronics
Industrial Machinery & Components
Professional Services
Wholesale Distribution

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7 Article/Blogs
B2B vs B2C commerce: Differences and similarities
The Future of Commerce
August 18, 2020
Question: Is LG a B2C or B2B business? If your answer starts with “Well…” or “It depends,” it’s okay. You’re not alone. The company’s TVs, appliances, or smartphones put them squarely in the B2C camp. But when you consider purchasing those products at Best Buy or another retailer, it switches to B2B. That’s because like many other traditional businesses, the line between B2B vs B2C commerce is growing shorter.

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Tags: AI, Sales, Business Strategy

B2B vs B2C commerce: Differences and similarities
The Future of Commerce
August 17, 2020

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Tags: Business Strategy, Digital Disruption, Digital Transformation

Why I Decided to Join PROS
July 14, 2020
The industry needs to move forward. Contrary to popular belief, the changes needed to move industries and markets don’t just happen. It’s not thanks to a series of fortunate accidents. People and organizations create change, and that excites me.

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Tags: AI, Sales, Business Strategy

An Insider’s Guide To the Paradigm B2B Combine Report
July 10, 2019
Last week, analyst firm Paradigm B2B and its founder, B2B eCommerce veteran analyst Andy Hoar released a first-of-its-kind piece of research about leading B2B eCommerce solutions in both the Enterprise and Midmarket buying segments, click here for the announcement.

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Tags: Management, Marketing

Why Is IBM Divesting Its eCommerce Platform To HCL?
July 03, 2019
In December 2018, IBM made the announcement they would divest their eCommerce platform along with other digital marketing and customer experience solutions to HCL Technologies in a deal worth $1.8 billion. The news took many longtime IBM WebSphere Commerce customers and business partners by surprise. After all, IBM for years has been named a Leader in Gartner’s Magic Quadrant for Digital Commerce. Understandably, IBM customers and partners were left wondering how the deal would impact their business moving forward

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Tags: Marketing, Business Strategy

C/4HANA: SAP’s Industrialization Of Customer Engagement
Forrester Research
June 05, 2018

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Tags: CRM, Customer Experience, Digital Transformation

Salesforce Acquires B2B eCommerce Platform CloudCraze
Forrester Research
March 12, 2018

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Tags: CRM, Customer Experience, Digital Transformation

2 Media Interviews
TechBytes with John Bruno, VP of Product Management at Elastic Path
MarTech Series
October 11, 2019

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Tags: Customer Experience, Digital Transformation, Retail

July 07, 2019

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Tags: Digital Disruption, Emerging Technology, IoT

1 Quote
AI Tools Find New Customers for Companies
Wall Street Journal
April 29, 2018

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Tags: AI, Digital Transformation, Sales

1 Speaking Engagement
Why Manufacturers Should Foster Direct Relationships With Customers | John Bruno
eCommerce Next
February 05, 2020

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Tags: Digital Transformation, Digital Disruption, Retail

1 Webinar
B2B Commerce Suites Finally Come Of Age
Insite Software
December 11, 2018

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Tags: Customer Experience, Digital Transformation, Sales



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