Thinkers360
Interested in getting your own thought leader profile? Get Started Today.

Sheena Iyengar

New York, United States

Sheena S. Iyengar is the S.T. Lee Professor of Business at the Columbia Business School. She graduated with a B.S. in Economics from the Wharton School of the University of Pennsylvania and received her Ph.D. in Social Psychology from Stanford University.

Dr. Iyengar’s research focuses on the psychology of choice and decision-making, addressing how humans face challenges in a world where they are inundated with options. She has also tackled issues in the business world through the lenses of network analysis and diversity-inspired ideation. She studies the processes used by both groups and individuals in making choices to see how we can improve on innovation, problem solving, and leveraging business relationships.

Dr. Iyengar has been published in premiere academic journals across such disciplines as economics, psychology, management, and marketing, and she received the Presidential Early Career Award in 2002, and was voted among the Top 50 most influential business thinkers by Thinkers50 and rated one of the world's best B-School Professors by Poets and Quants. Her best selling book The Art of Choosing received a one of six Financial Times and Goldman Sachs Business Books of the Year 2010 awards, and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010. Her research is regularly cited in the popular media, including the NYT, WSJ, the Economist, and BBC. Dr. Iyengar has also appeared on television programs like the Today Show, the Daily Show, and Fareed Zakaria’s GPS on CNN and her documentary on the Art of Choosing remains one of the most watched documentaries in Japan. Her TED Talks have collectively received over four and a half million views.

Dr. Iyengar currently sits on the board of the Asian University for Women and is looking to expand her work on further board opportunities. She is also a member of the Ashinaga Kenjin-Tatsujin International Advisory Council. She is a blind, first generation Indian-American who lives in New York City.

Sheena Iyengar Points
Academic 0
Author 62
Influencer 177
Speaker 0
Entrepreneur 0
Total 239

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Innovation 32.39
Entrepreneurship 30.07

Industry Experience

Publications

2 Article/Blogs
How the Science of Choice Can Boost Innovation
HBR
August 24, 2023
Ever since the late 1990s, social psychologists have known a surprising truth: If you want to maximize someone’s satisfaction with a choice, don’t give them unlimited options. Instead, you should give them some choice but with clear constraints. This added structure is crucial for picking a desired option with confidence. This research also translates to innovation, which often results from 1) identifying a big problem to solve; 2) breaking it down into sub-problems; 3) identifying how those subproblems had been previously solved; and 4) combining the subproblem solutions in a unique and novel way. This process, which the author calls “choice mapping,” adds helpful constraints to your process.

See publication

Tags: Innovation

Startups That Seek to “Disrupt” Get More Funding Than Those That Seek to “Build”
HBR
November 24, 2017
Entrepreneurs often evoke “disruptive innovation” when launching products, raising funds, unveiling strategies, hiring teams, and engaging partners. Yet little is known about how entrepreneurs are integrating the concept into their identities and what consequences this has for their startups. An analysis characterizes entrepreneurs’ identities according to whether or not they referred to themselves and their startups using the language of disruption, and then looks at how this affected their ability to attract and retain two types of critical resources: financial and human capital. The data revealed two distinct entrepreneurial archetypes: those who described themselves as “disrupters” and those who considered themselves “builders.” And while builder-led startups were nearly ten times more common than disrupter-led ones, disrupter startups received 1.7 times more funding, on average, than builder startups. But builders exhibited 8 months of higher average employee tenure than disrupters.

See publication

Tags: Entrepreneurship

1 Book
Think Bigger: How to Innovate
Columbia Business School Publishing
April 11, 2023
In Think Bigger, Sheena Iyengar―an acclaimed author and expert in the science of choice―answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

See publication

Tags: Innovation

Blog

Opportunities

Contact Sheena Iyengar

Book a Meeting

Media Kit

Share Profile

Contact Info

  Profile

Sheena Iyengar


Latest Activity