Innovative marketing visionary and respected thought leader with over 20 years of successful, analytical, strategic experience that drives productivity, ROI and sales. One who delivers exceptional business value by integrating both digital and traditional marketing tactics to achieve ROI-driven marketing campaigns within budget guidelines.
Marketing Vice President - Digital Marketing
Shannondiem@outlook.com
https://www.linkedin.com/in/shannondiem
Adroit in providing dynamic leadership to multi-functional team in and out of startup style environments. A hands-on marketing executive, who is not afraid to lead by example by rolling up his sleeves to get work done when needed. A person who can create and execute marketing campaigns while at the same time, develop strategic alliances and manage new business development strategies.
Expert Skill Sets:
Brand development and adoption, budget and operation management, government relations, digital marketing expert, marketing strategy and planning, sales strategy, customer relationship management (acquisition, cross-sell & retention), database segmentation marketing, channel and (funnel) marketing, direct mail, digital S.E.M. marketing, social media marketing, funnel marketing, email marketing, business development and sales, corporate communications, lead and sales generation
Accomplishments:
- Took over product marketing for a new B2C autosteering device, increased brand and product
(share of voice) to 62% in first year.
- Selected to lead all marketing initiatives including brand, lead generation, sales, analytics, product
campaign development, focus group and testing. Drives target ROI, CPL, CPA and LTV for all products
increasing overall lead generation by 18% and improved sales by 21%.
- Managed marketing department with 33 direct reports in four countries; AU, CA US and PR.
Augmented calls/leads 67% YoY, increased sales by 37% YoY, amplified marketing ROI 14% YoY,
average 29% DM response rate
Available For: Consulting, Influencing, Speaking
Travels From: Scottsdale, AZ
Speaking Topics: digital marketing, mobile marketing, integrated marketing, customer journey (digital)
