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Principal Research Director, Info-Tech Research Group | Adjunct Professor, Georgetown University
Shashi Bellamkonda is a seasoned marketing executive turned technology analyst with a focus on the intersection of Artificial Intelligence, Martech, and Customer Experience (CX). Currently serving as a Principal Research Director at Info-Tech Research Group, he provides strategic guidance to enterprise leaders on navigating complex software ecosystems and implementing sustainable AI frameworks.
With a career spanning leadership roles as a Chief Marketing Officer to his current role in research, Shashi brings a unique "human middleware" perspective to technology adoption. He is a vocal advocate for moving beyond executive briefing centers to observe "Shadow Infrastructure" and real-world friction points on the factory floor. His work emphasizes that employee tenure and Forward Deployed Engineers (FDE) are the true critical success factors for AI implementation, moving past the hype of "Jensen’s Law" to focus on long-term competitive advantages.
Core Areas of Expertise
Artificial Intelligence & Data: Agentic AI, ethics in automation, and enterprise data strategy.
Martech & CX: Content Lifecycle Management (CLM), collaboration tools, and customer journey optimization.
Strategy & Education: Adjunct Professor at Georgetown University’s McDonough School of Business, teaching social media and digital transformation.
Thought Leadership: Host of the Talking Headless podcast and curator of deep-dive technical analysis at Shashi.co and MisunderstoodMarketing.com.
Professional Philosophy
Shashi operates as an anti-hype mentor, prioritizing clarity over corporate buzzwords. He believes that the "Marathon Advantage" in business is built through consistent, grounded execution and a deep understanding of the human element within the technical stack.
Available For: Authoring, Influencing, Speaking Travels From: Washington DC area
Speaking Topics: Predicting Customer Behavior with ML Models, Generative Engine Optimization (GEO), The Marathon Advantage in AI Implementation
New GreyNoise Research Finds 143 Hijacked Devices Renting Out Their Internet Connections
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October 18, 2026
Security Analysis
GreyNoise traced a campaign that signs hijacked storage boxes and video recorders up as paid internet connections. The research began with a separate case that surfaced in a customer's sign-in records.
By Shashi Bellamkonda · October 18, 2026
South Korea Chip Stocks Fall as Investors Price the Gap Between AI Demand and Financing Capacity
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October 18, 2026
AI Infrastructure · Markets
South Korea’s chip-heavy market fell more than 7 percent in a single session last week, its seventh straight decline, before a modest rebound on Friday. Samsung and SK Hynix each dropped around 10 percent at the low. The move prices a distinction that has been bui
Intuit Bets a Reported $200 Million on Sequence to Keep Growing QuickBooks Customers
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October 18, 2026
Analysis · Enterprise Software
A reported $200 million gives Intuit a billing engine proven on artificial intelligence startups, but the harder job is keeping growing QuickBooks customers inside the Intuit family.
By Shashi Bellamkonda · October 18, 2026
Anthropic Leases Broadcom Compute With Broadcom Funds
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October 18, 2026
Tech & Capital Markets · Artificial Intelligence Infrastructure
Four months after Anthropic paid 8.5 percent on a chip financing, Broadcom sits at the center of a larger one priced above 10 percent. Enterprise buyers should read the capital structure as part of the vendor contract.
Adobe and Meta Drew 59 Percent of This Week's Readers on shashi.co
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October 18, 2026
Weekly Recap · October 11 to 17, 2026
Posts about artificial intelligence, or AI, on hardware buyers already own took most of the readers, and five vendors shipped agent controls at five different layers.
By Shashi Bellamkonda · October 18, 2026
Malbek Sends the Contract Into Word, Slack, and the CFO's Desk
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October 17, 2026
Applications
Hemanth Puttaswamy told the room that for twenty years the industry asked every business to come to the contract system. Composable CLM sends the contract to the business, into Word, into the CRM, into Slack, and into the agents that will run tomorrow’s work.
Palo Alto Networks Adds Claude Runtime Checks as Agent Controls Spread Across Vendors
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October 17, 2026
Security
On October 15, 2026 Palo Alto Networks added runtime protection for Claude Enterprise inside Prisma AIRS, expanded scanning beyond models to agent skills and other components, and added tool controls plus cost-aware routing in its AI Gateway. Similar capabilities already exist at Crowd
Meta Releases Open-Weight Muse Spark Model That Runs on Linked Mac Studios.
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October 17, 2026
Models & Agents
Meta released the weights for Muse Spark Open on October 15. The model runs on two or four linked M5 Ultra Mac Studios. When run locally, prompts stay on the hardware.
By Shashi Bellamkonda · October 17, 2026
Proving AI ROI When the CFO Has Heard It All Before
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October 17, 2026
Enterprise AI · Contract Technology · CFO
Most AI and contract technology business cases die on time saved. The cases that survive translate the work into three numbers finance already tracks.
By Shashi Bellamkonda · October 17, 2026
I closed Malbek Envision 2026 in Austin with a session
Palo Alto Networks Ships Cortex XCOR to Diagnose Alerts in Under Three Minutes
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October 17, 2026
Observability
On October 1, 2026 Palo Alto Networks introduced Cortex XCOR. The platform uses an AI site reliability engineer agent that starts when an alert fires, finds the root cause, and recommends what to try. Palo Alto Networks says the agent finishes that work in under three minutes on a
IMF Models Three AI Scenarios and Hands Buyers a Vendor Funding Test
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October 17, 2026
AI Infrastructure · Macro Risk
The International Monetary Fund, or IMF, models three scenarios for artificial intelligence, or AI. Each one asks enterprises for patience, and a vendor's funding decides how much patience it can supply.
By Shashi Bellamkonda · October 17, 2026
Uber Reserve Kept Matching Drivers After the Rider Had Already Gone Home
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October 16, 2026
Customer Experience / Operations
I reserved an Uber Reserve ride from Dulles. After I marked ready the app showed the driver about nine minutes out. An hour later I left the airport. The trip stayed open. After I reached home the app started assigning alternate drivers who called to say they ha
Proofpoint Agrees to Buy Varonis for $6.3 Billion in Cash
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October 16, 2026
Security
On October 15, 2026 Proofpoint signed a definitive agreement to acquire Varonis for approximately $6.3 billion in cash. Varonis shareholders will receive $49.75 per share. The companies expect the transaction to close in the first half of 2027, after which Varonis becomes a private com
Cloudflare Connect Preview: Who Holds the Switch That Decides Whether AI Cites You
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October 16, 2026
Agent Web · Cloudflare Connect Preview
Cloudflare sells a control at each step of an artificial intelligence crawler's visit, from the identity check to the content management system that publishes the page. On Wednesday I ask a Cloudflare product director who inside a compa
Adobe Launches New NVIDIA Speedups That Bring Data Center Power to the Creative’s Desk
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October 16, 2026
Enterprise AI · Creative and Marketing Technology
Adobe's October 15 release with NVIDIA splits into three upgrades, and a different person in your company approves each one.
By Shashi Bellamkonda · October 16, 2026
Kiro Launches Local Sandbox That Keeps AI-Run Commands Away From Your Developers' Credentials
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October 15, 2026
AI Security · Developer Tools
Amazon Web Services puts kernel-enforced limits on every command Kiro runs locally. Where the agent sits relative to the sandbox decides what you still have to check.
By Shashi Bellamkonda · October 14, 2026
Anthropic Dropped Git After Merges Hit 30,000 a Day
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October 15, 2026
Enterprise infrastructure / AI agents
After agents pushed merges up more than tenfold in four months, Anthropic retired the tool every developer uses. Here is what Git does, where it broke, and what replaced it.
By Shashi Bellamkonda | October 15, 2026
NinjaOne Launches Katana AI to Keep Technicians in Charge of Agent Actions
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October 14, 2026
Endpoint Management · Agentic AI
An AI technician that reads the telemetry and a human who approves the fix: how NinjaOne is dividing the work, and what to confirm before you widen access.
Cisco and NVIDIA Plan a Plug That Moves Four Times More Data in the Same-Sized Module
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October 13, 2026
Compute / Network
Cisco and NVIDIA are betting the next bottleneck in AI data centers is the network, not the GPUs. Their new optical module, USFP, targets four times the bandwidth density of today’s 1.6-terabit modules in a same-sized package. It is a plan, not a product, and it needs new ca
Workday Launches Headless HR and Finance for Any Agent, Agrees to Buy C1.ai to Govern Them
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October 13, 2026
Vendor Analysis · Enterprise AI
Workday opened its human resources and finance rules to any agent that speaks Model Context Protocol, then agreed to buy C1.ai to govern what those agents can reach.
Principal Research Director
Info-Tech Research Group
January 01, 2023
As a Principal Research Director at Info-Tech Research Group, I cover the full enterprise AI stack (from network infrastructure and compute hardware through data platforms, models, agents, and applications) along with marketing technology, customer experience, and collaboration tools. With more than 25 years of technology marketing experience as a practitioner and serial CMO, I bring an operator-analyst perspective to research and advisory work, helping organizations navigate the shift to AI-native platforms.
My passion lies in bridging the gap between business strategy and technology. I advise companies—from ambitious SMEs to large enterprises—on critical areas like go-to-market strategy, marketing analytics, and the strategic implementation of AI in enterprise and information discovery. My work is focused on ensuring that AI initiatives drive tangible business value, not just technical prowess.
Tags: Business Strategy, Digital Transformation, Public Relations
How The Washington Post Is Charging 3x More For 3x Less
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February 05, 2026
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"@context": "https://schema.org",
"@type": "BlogPosting",
"headline": "The Paradox of the Shrinking Premium Product: The Washington Post",
"description": "A long-term subscriber's perspective on the diminishing value proposition of The Washington Post print edition.",
"author": {
Tags: Business Strategy, Digital Transformation, Public Relations
Data Centers and Your Electric Bill: Why Residential Energy Independence is Shifting
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February 05, 2026
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"headline": "Data Centers and Your Electric Bill: Why Residential Energy Independence is Shifting",
"description": "An exploration of how AI and data center growth impact residential electricity rates in Maryland and the rise of
Tags: Business Strategy, Digital Transformation, Public Relations
India vs US Budgets Exposed: Why One Ends in Shutdowns and the Other in Stability!
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February 01, 2026
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"headline": "Two Worlds, One Purse: India vs. US Federal Budgets",
"description": "A comparative analysis of the legislative and fiscal structures governing the Indian Union Budget and the US Federal Budget.",
"author": {
"@t
Tags: Business Strategy, Digital Transformation, Public Relations
₹2.78 Lakh Crore Rail Revolution: India's Bold Bet to Slash Logistics Costs & Supercharge Economy!
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February 01, 2026
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"headline": "The ₹2.78 Lakh Crore Gamble: India’s Rail-Led Economic Reset",
"description": "An analysis of the 2026 Railway Budget and its strategic role in lowering India's national logistics costs.",
"author": {
"@type"
Tags: Business Strategy, Digital Transformation, Public Relations
Why EVERY Bollywood Blockbuster Secretly Needs Kapil Sharma (The Shocking Business Truth)
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February 01, 2026
The Business Logic Behind the Kapil Sharma Show Marketing Engine
The Kapil Sharma Show is essentially the Super Bowl of Indian movie marketing. It has moved beyond being a comedy program to becoming a vital infrastructure for the film industry.
Tags: Business Strategy, Digital Transformation, Public Relations
Sarvam Maya: Finding the Sacred in the Smartness of Storytelling
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January 31, 2026
I was still carrying the scent of rain and spice from my recent trip to Kerala when I sat down to watch Sarvam Maya. There is a specific rhythm to life in the backwaters—a blend of ancient tradition and sharp, modern wit—that often gets lost in translation on the big screen. But within the fir
Tags: Business Strategy, Digital Transformation, Public Relations
Beyond the Radcliffe Line: The Human Cost of Administrative Haste
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January 31, 2026
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Beyond the Radcliffe Line: The Human Cost of Administrative Haste",
"description": "An analytical examination of the 1947 Partition, featuring insights from the NEH oral history archives, 'Freedom at Midnight', and 'Train
Tags: Business Strategy, Digital Transformation, Public Relations
Single Salma: The Unexpected Choice of Independence
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January 25, 2026
Single Salma: The Unexpected Choice of Independence
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"headline": "Single Salma: The Unexpected Choice of Independence",
"description": "A review of Single Salma on Netflix, exploring Huma Qureshi's performance and the cultural n
Tags: Business Strategy, Digital Transformation, Public Relations
The Cosmopolitan Heart: Love, Wealth, and the Modern Cultural Crossing
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January 24, 2026
I recently found myself watching Tere Ishk Mein. It is fiction, yes, but it serves as a mirror to the very real nuances that people in love must navigate today. We often talk about these stories as a "clash of cultures"—North meets South, East meets West—but the reality is far more layered. The
Tags: Business Strategy, Digital Transformation, Public Relations
Scaling Without Losing Soul: How We Kept the Culture While Going Global: Info-Tech Research Group
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January 21, 2026
This January marks exactly three years since I joined Info-Tech Research Group. It is a fitting coincidence that this same week, the company was named to the Forbes list of Canada's Best Employers.
Lists and awards are excellent validation, but for those of us inside the organization, the reality o
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Principal Research Director
New GreyNoise Research Finds 143 Hijacked Devices Renting Out Their Internet Connections
