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Susana Nuria Guerrero Lopez

Founder & CEO at ALDStone

London, United Kingdom

Susana is an ecopreneur, a thought leader disruptive innovator, a visionary designer, an advocate for positive change and a pioneer with over 15 years of experience in the field of construction, circular economy and climate solutions.
She is the multi-award winning Founder and CEO at ALDStone, a world leader in flooring underlay systems enabling tiles / floor coverings design flexibility, recovery or reuse and circularity which facilitates construction decarbonisation.

Susana and her team are on a mission to align human flooring needs whilst considering the limited natural resources of planet earth. Their goal is to reduce carbon footprint and embodied carbon by implementing the most cost-effective, scalable value engineering and reusable flooring underlay systems.

If you'd like to support ALDStone's journey, please follow our page?? (just click our logo below??), also our unique #ALDStoneUnderlay. We'll keep you in the loop!

Available For: Advising, Consulting, Influencing, Speaking
Travels From: VIRTUAL
Speaking Topics: Circular solutions for the built environment and its users, flooring underlay systems enabling reuse, Circular Economy in the construction sector

Susana Nuria Guerrero Lopez Points
Academic 0
Author 0
Influencer 5
Speaker 0
Entrepreneur 10
Total 15

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: ALDStone
Minimum Project Size: $100,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2014
Media Experience: 15

Areas of Expertise

Architecture
Business Continuity
Business Strategy
Construction
Creativity
Customer Experience
Design
Design Thinking
Diversity and Inclusion
Ecosystems
Education
Emerging Technology
Entrepreneurship 30.31
Health and Safety
Innovation 30.32
Leadership 30.07
Lean Startup
Management
Procurement
Product Management
Retail
Risk Management
Sales
Smart Cities
Startups 30.32
Supply Chain
Sustainability 30.39
Transformation

Industry Experience

Building Materials, Clay & Glass
Engineering & Construction
Furniture
Other
Professional Services
Retail

Publications & Experience

2 Industry Awards
Europe is a global leader in foresight, science, technology and innovation
Foresight & Innovation Futures Blog / Rafael Popper (VTT Technical Research Centre of Finland)
November 28, 2018
EUTop50 Founders and Tech Festival
The Summit created the opportunity to engage with Europe’s Future Innovation Leaders at the EUTOP50 Founders and Tech Festival in the heart of Europe.

See publication

Tags: Entrepreneurship, Innovation, Startups

Impact Innovators Magazine EUTOP50 FOUNDERS Tech Festival - ALDStone 1st Award winner
Impact Innovators - EUTOP50 edition / Innovators Magazine (OnePoint5Media)
November 22, 2018
Impact Innovators Magazine recent publication and latest edition (click on the link) – this is where you can find stories on the pioneers and innovations transforming our world – highlighting their impact on the Sustainable Development Goals (SDGs). Each upcoming quarterly edition will also signpost readers to the key initiatives, programmes and accelerators that businesses/startups/individuals can join to contribute to the delivery of the SDGs.

Communicating cross-sector + societal innovations + ideas impacting the #SDGs - to inspire transformational change at all levels.

Produced in collaboration with Knowledge4Innovation and distributed at EUTOP50 Founders and Tech Festival and European Innovation Summit, European Parliament, Brussels.

See publication

Tags: Innovation, Sustainability, Leadership

Blog

Opportunities

Events

1 Physical Event
ALDStone Exhibiting at Developing a Circular Economy for Kingston

Location: London, UK    Date : November 20, 2025 - November 20, 2025     Organizer: Kingston Council and Kingston University (KU), in partnership with Kingston Chamber of Commerce.

The Earth’s resources are limited, the population is growing and commodity prices have increased considerably over the last 20 years.

Kingston Council and Kingston University (KU), in partnership with Kingston Chamber of Commerce, invites all businesses in and around the borough, and local residents, to join our event on circular and regenerative economy.

The solution is to move from our linear ‘take-make-dispose’ economic model, to a circular economy. An economy where waste is eliminated; a zero-waste, regenerative economy.

* * *
ALDStone is a multi-award-winning London based company. They supply a revolutionary, reusable dry fit flooring underlay product which transforms flooring installation and deconstruction. They proudly support the circular economy and sustainability initiatives within the flooring sector.

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Susana Nuria Guerrero Lopez


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