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Mohammad Alsaadany

Marketing and Digital Transformation Director at BioNixus Group

Cairo, Egypt

I'm Marketing and Digital Transformation Director at BioNixus Group, a healthcare and B2B market research firm founded in 2012, with 118 clients in 48 countries and offices in London, Cairo, São Paulo and the US. I joined in June 2025 to lead marketing. My remit has since grown into market research and data, and I lead a team of 10 managers.

From September 2025 to September 2026, all 10 managers were trained on AI and CRM. AI and CRM automation now saves an average of 20 hours a week per manager. Qualified leads and pipeline grew by more than 50%. Website traffic grew 4x after we launched a multilingual site built for search engines and AI assistants.

Before BioNixus, I spent 15 years in healthcare and pharma across Kuwait, Saudi Arabia, the UAE and Egypt: Pfizer and AbbVie early on, then Johnson & Johnson (Janssen) as EMEA Emerging Markets Product Manager, IDH Corp UK, LIPTIS Pharmaceuticals as Digital Transformation Head for International Markets, Lemon Pharmacies as Head of Marketing in Riyadh, and Alborg Diagnostics as Marketing Director for the GCC.

I share what I learn. I host "From Data to Dollars" on STARZ ON, and the same title is a course on almentor. I'm a guest lecturer at ESLSCA, have spoken as a VIP speaker at Seamless Saudi Arabia, and was featured in Rockwell's "Meet the Boss". I write for 20,000 LinkedIn followers and almost 10,000 newsletter subscribers. Favikon ranks me #11 among LinkedIn creators in Saudi Arabia.

Recognition: WPI Global 200 Power Leaders in Marketing & Communications (2023) and Marketing Personality of the Year (Arabian Mirror, 2024).

I'm a pharmacist by training (BPharm, Cairo University) and am completing an MBA at Heriot-Watt. I speak and write in English and Arabic.

Available For: Speaking
Travels From: Cairo, Egypt
Speaking Topics: AI for CMOs, Healthcare and pharma marketing in the digital age, From data to dollars

Mohammad Alsaadany Points
Academic 0
Author 12
Influencer 0
Speaker 0
Entrepreneur 0
Analyst 0
Total 12

Points based upon Thinkers360 patented algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Minimum Project Size: $5,000+
Average Hourly Rate: $300+
Number of Employees: 51-250
Company Founded Date: Undisclosed

Areas of Expertise

AI 30.03
Analytics 30.04
Business Strategy 30.06
CRM
Digital Transformation 30.06
Generative AI 30.03
Healthcare 30.25
HealthTech 30.01
Leadership 30.01
Marketing 30.09

Industry Experience

Healthcare
Pharmaceuticals
Professional Services

Publications & Experience

12 Article/Blogs
Pharma Medical Education in the GCC: Lessons from Rheumatology
alsaadany.com
October 07, 2026

See publication

Tags: Healthcare, Marketing

Launching a Digital Health App in the US: FDA Readiness and Go-to-Market
alsaadany.com
October 05, 2026

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Tags: Healthcare, HealthTech

How to Launch a Pharmaceutical Product: An Evidence-Led Playbook
alsaadany.com
October 05, 2026

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Tags: Healthcare, Marketing

How to Choose the Right Technology Partners for Digital Transformation
alsaadany.com
October 05, 2026

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Tags: Business Strategy, Digital Transformation

Healthcare and Pharma Marketing in the Digital Age: A Practical Guide
alsaadany.com
October 05, 2026

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Tags: Digital Transformation, Healthcare, Marketing

Digital Transformation for Life Science Manufacturers: Where to Start
alsaadany.com
October 05, 2026

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Tags: Digital Transformation, Healthcare

From Data to Dollars: How to Turn Market Research and Customer Data into Growth
alsaadany.com
October 05, 2026

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Tags: Analytics, Business Strategy, Marketing

Building an AI-Ready Workforce for Enterprise Transformation
alsaadany.com
October 05, 2026

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Tags: AI, Digital Transformation, Leadership

AI for CMOs: Smarter Marketing Decisions in Real Time
alsaadany.com
October 05, 2026

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Tags: AI, Generative AI, Marketing

Pharmaceutical Digital Marketing in the Middle East: A CEO's Guide
alsaadany.com
May 28, 2025

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Tags: Healthcare, Marketing

Digital Transformation of Medical Labs in Saudi Arabia, Without Price Wars
alsaadany.com
May 28, 2025

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Tags: Digital Transformation, Healthcare

Digital Marketing in Saudi Arabia: A Guide for CEOs
alsaadany.com
May 28, 2025

See publication

Tags: Healthcare, Marketing

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