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Jorge Cunha

Lisboa , Portugal

Digital Marketing Consultant

Jorge Cunha Points
Academic 0
Author 5
Influencer 0
Speaker 0
Entrepreneur 0
Total 5

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Agentic AI 30.03
AI Governance 30.07
Analytics 30.09
Customer Experience 30.01
Generative AI 30.03
Marketing 30.06

Industry Experience

Publications & Experience

2 Article/Blogs
Problema quando os valores das campanhas não batem certo no Google Analytics
Linkedin
October 16, 2017
Quando os valores de clicks nas campanhas do Facebook, Adwords e outros meios não equivalem na sua totalidade às sessões no Google Analytics é natural, dado que estamos a comparar, métricas diferentes, Clicks e Sessões, e também estamos a comparar com ferramentas diferentes. Normalmente existe uma diferença, mas não é muito significativa, entre +-20% entre clicks e sessões.

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Tags: Analytics, Marketing

Customer Experience – O que é?
Linkedin
June 27, 2016
"Customer Experience", analisado pelo prisma do data-driven digital marketing, com o exemplo ligado à área do turismo através das unidades hoteleiras.

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Tags: Customer Experience, Marketing

3 Author Newsletters
Why Should You Use Conversational AI with Your Own Marketing Data?
Linkedin
August 23, 2026
Executive Summary
The Core Challenge: Marketing executives possess vast amounts of data across GA4, CRMs, and ad platforms, yet they struggle to extract timely answers.
The Strategic Shift: Generic LLMs risk data exposure; conversational AI built on first-party data provides instant, accurate, and secure decision-making.
The Security Advantage: Data sovereignty under the EU AI Act and GDPR transforms compliance into a competitive moat.
The ROI Outcome: Removing technical friction shortens sales cycles, eliminates SQL bottlenecks, and accelerates growth.

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Tags: Generative AI, Marketing

Everyone uses AI in Marketing, almost no organisation learns from it!
Linkedin
August 02, 2026
Your AI in marketing should not be a helper. It should be the colleague who tells you the campaign is not working.
What McKinsey, BCG, MIT and Gartner tell us about the gap between adoption and value. And why the shortcut of scattered tools is creating a serious GDPR, EU AI Act and cybersecurity problem inside your company.

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Tags: AI Governance, Marketing

Agentic Marketing Analytics
Linkedin
July 26, 2026
Why and How a Framework Like IDIRA Converts AI Potential into Business Outcomes

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Tags: Agentic AI, Analytics, Marketing

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