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Mat Zucker

Chief Marketing Officer at Prophet

Hudson, NY, United States

Mat Zucker is Prophet's global chief marketing officer where he leads the firm’s marketing strategy and execution across brand, communications, and demand generation.

Previously, Mat was co-leader of the firm's global marketing excellence practice helping clients transform digitally, finding new areas of growth in marketing, content and communications. Mat is passionate about helping companies creatively connect and engage with their customers through precise targeting, motivating content and effective channel choices. A pioneer in the digital landscape, beginning with work for Nabisco and Rayovac batteries, he brings nearly 30 years of interactive marketing, advertising, social and content experience to Prophet.

Mat is co-author of Prophet’s breakthrough research "Brand & Demand Marketing: A Love Story" and frequently writes for marketing publications and appears on industry podcasts. He’s a podcaster himself, hosting regional podcast Cidiot and marketing career podcast Rising.

Previously, Mat was Global Executive Creative Director at Razorfish and has also served as Chief Creative Officer at OgilvyOne New York, reinventing direct marketing for the digital age. He also has held leadership roles at R/GA and Agency.com New York. A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann’s Egg Beaters and radio ads for AT&T.

The corporate marketing team, under Mat’s leadership, has built Prophet’s reputation as “The Uncommon Growth Company" and reinvented the demand gen engine, earning awards for thought leadership and interactive engagement.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Hudson, NY
Speaking Topics: Marketing, Content, Careers, Podcasting

Mat Zucker Points
Academic 0
Author 63
Influencer 52
Speaker 6
Entrepreneur 0
Total 121

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Theatre: North America
Minimum Project Size: $10,000+
Average Hourly Rate: $300+
Number of Employees: 501-1,000
Company Founded Date: 1992
Media Experience: 20 years
Last Media Interview: 07/31/2026

Areas of Expertise

Design 30.51
Digital Transformation 30.01
Leadership 30.95
Marketing 30.92
Personal Branding

Industry Experience

Financial Services & Banking
Healthcare
Higher Education & Research
Insurance
Professional Services

Publications & Experience

1 Book
Bronze Seeks Silver: Lessons from a Creative Career in Marketing
Cidiot Publishing
September 26, 2020
Marketing was destiny for Mat Zucker — the perfect cocktail of creativity, art and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships and managing careers. Follow Mat as a secretary at an ad agency paying his dues; as a writer, learning how to copy accents from West Virgina libraries and researching the phenomenon of spanking parties; then as a rising creative leader creating global ad campaigns, meeting everyone from Mike Strahan to Alicia Keys. With this candid and hilarious telling, Mat gives aspiring marketers the gift of what he's seen and learned.

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Tags: Leadership, Marketing

1 Media Interview
‘We keep talking redundancies but not the fallout’: Agency leaders’ 2026 outlook
The Drum
January 16, 2026
Leading agency figures tell us which stories have been flying under the radar but are nonetheless shaping the year ahead

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Tags: Leadership, Marketing

3 Posts
There’s No Digital Marketing Strategy Without an About Page
Brandingmag
March 26, 2026
“About” is one of the most viewed pages on a company’s website, yet marketers typically fail to prioritize and update it. They miss a critical opportunity for meaning and sometimes even dilute brand performance.

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Tags: Design, Digital Transformation, Marketing

B2B Needs A New Playbook For Events
MediaPost
March 04, 2026
The latest High Growth Study from Hinge confirms that B2B events are a keystone for building the relationships that drive business. That’s especially true in professional services, where it’s not uncommon to invest 25% or more of the marketing budget toward conferences and seminars.
Bringing more to, and getting more from, all kinds of events is a top priority today. After two years of experimentation as a CMO, here’s what I’ve found works best.

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Tags: Marketing

So You Want to be CMO? Learn to Embrace Paradox
MediaPost
August 07, 2025
The CMO’s job is fast, relentless, and rewarding—but more than ever, it demands managing two opposing truths at once: paradoxes, tensions, two sides of the same coin. As marketing accelerates and complexity deepens, this duality isn’t a quirk; it’s the job.

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Tags: Leadership, Marketing

2 Speaking Engagements
Selling Belief with Mat Zucker from Prophet
Rattle and Pedal Podcast
July 31, 2026
In an AI-driven world, expertise alone isn’t enough. Jeff, Jason, and Mat Zucker explore why professional services firms must move beyond trust to build buyer belief and win more business.

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Tags: Marketing

Integrating Brand and Demand for Maximum Impact
Association of National Advertisers
May 28, 2025
Many marketers continue to look at “brand” and “performance” (or demand) advertising as a choice: you invest in one or the other. But marketing is most effective when it embraces both these jobs – planned together. Join us to hear from the experts and four companies in various industries –that are integrating brand and demand marketing in ways that bolster each and supercharge the whole.

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Tags: Marketing

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