
• 20 years of diverse experience in Total Quality Management and CX Management, consulted and trained numerous brands and individuals across sectors: Finance, Banking, Insurance, Telecom, Retail, Technology, and Services
• 1st Asian person earning three prestigious certifications: CCXP by CXPA - Customer Experience Professional Association, XMP by Qualtrics XM Institute, and CCX by Bain&Company.
• 1st Vietnamese person recognized among the Top 8 CX Leaders Impacting Organizations 2023 by CXPA, and Top 8 Global CX Leaders and Influencers 2026 by UK CXM Magazine
• The winner of "CX Innovator of the Year 2025" at WFIS Vietnam Awards
• A judge for ICXA - the International CX Awards from 2023 to 2026
• Currently he is a Head of Experience Management and Process Optimization at MSB Bank, and also a member of CXPA Asia Leadership Council.