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April Bair

Managing Director & Founder at Bair Ink

Farmville, United States

Founder & Publisher | Behavioral Scientist & Wayfinding Strategist | Culture & Critical Thinking | Creator of Path to Yes™
As an entrepreneur, behaviorist, and publisher, my work focuses on the intersection of human behavior, cultural psychology, and strategic wyfinding. Dual BAs earned when I returned to school as an adult student, a graduate certificate in Applied Behavioral Analysis (ABA), advanced graduate work in Critical and Creative thinking, and an MBA in marketing, I bring an empirical, deeply analytical approach to leadership, resilience, and problem-solving that's grounded in human experience and the power of story telling.
I ate the Founder of an independent book publishing house with an active 20+ title back catalogue representing 6+ distinct authors.My leadership journey spans diverse ventures alongside significant civic leadership roles in several non-profit and community organizations.
My enterprise is anchored in deep, immersive cultural research inspired by living and studying in Germany as well as living in Japan where I conducted extensive field research on the psychology of religion in Japanese society. I specialize in community integration and perspective-gathering employing a blend of cultural insight, linguistic study, and organizational leadership which culminated in my proprietary system, Path to Yes™ (a behavioral framework designed to help people dismantle systemic cognitive biases, and creatively navigate complex obstacles to success.

Available For: Advising, Consulting, Speaking
Travels From: Farmville, VA
Speaking Topics: How Language Shifts Paradigms. Diversity of Thought & How You're Mixing up Critical and Creative Thinking, Finding your Path to Yes™.

April Bair Points
Academic 5
Author 120
Influencer 0
Speaker 0
Entrepreneur 0
Total 125

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: 1-10
Company Founded Date: 2026

Areas of Expertise

Behavioral Science 30.84
Creativity 42.96
Culture 31.10
Diversity and Inclusion 30.38
Travel 100

Industry Experience

Cross Industry
Federal & Public Sector
Higher Education & Research
Hospitality
Media
Other
Professional Services
Retail

Publications & Experience

1 Academic Whitepaper
Psychology of Religion: With Emphasis on Ritual
Research Gate
June 15, 2005
Series of essays exploring research and ideas about ritual in the context of the Psychology of Religions. Topics include approaches to the study of religious ritual, the function of religious rituals, and a proposed postulate of religious ritual as a human need and its function within Maslow's Hierarchy of needs.

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Tags: Behavioral Science, Culture, Diversity and Inclusion

2 Books
Is Cruising for You?
Bair Ink/Bairs Abroad
June 26, 2026
The essential guide to anyone curious about cursing. Honest information about what cruising is and isn't from an avid traveler. Cruising is an alluring vacation and beloved by millions but is it right for you? From safety concerns and personality consideration to figuring out how much a cruise costs this book pulls back the curtain and translates confusing jargon so the cruise-curious can decide to cruise or not to cruise.

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Tags: Travel

Spirit of Fredericksburg: An artist's view of a historic town
Bair Ink
November 20, 2019
The Spirit of Fredericksburg shares the story of Fredericksburg, Virginia through paintings by fine artist Tanya Richey and the itinerant writing of April Bair. Loosely following the story of George Washington and Mary Ball through to Fredericksburg 2017 The Spirit of Fredericksburg is full of beautiful artwork and interesting anecdotes about life in the ‘Burg past and present. Visions of history meld with day to day life in the riverside city of Fredericksburg where mother and daughter team April Bair and Tanya Richey ran an art gallery on Caroline Street while capturing Fredericksburg as they experienced it. As native Virginians with curiosity about the intersection of past and present the creative duo researched the deep routes of the Fredericksburg area seeking to understand its amazing place in history and the surrounding area. See Fredericksburg, Virginia through the brushstrokes of fine artist Tanya Richey. Spirit of Fredericksburg captures Fredericksburg 2010-2017 and shares history inspired visions of past eras.

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Tags: Creativity, Culture, Travel

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